<root>
<clog_course_details>
<clog_member>bcherny</clog_member>
<clog_password>y26bcherny</clog_password>
<clog_last_update>20260905</clog_last_update>
<clog2dbdetails>
<courseid_ofl>170</courseid_ofl>
<courseid_ofl>159</courseid_ofl>
<mbzfile2restore></mbzfile2restore>
<mbzsessions2restore>2</mbzsessions2restore>
<mooshcli_offline>
</mooshcli_offline>
<courseid_onl>109</courseid_onl>
<courseid_onl>98</courseid_onl>
</clog2dbdetails>
<clog_notes>
<![CDATA[
vim cheat sheet
:setlocal spell spelllang=ru_yo en_gb fr
<a class="clog" target="about_blank" href=""></a>
<a class="clog" target="about_blank" href="http://www.ictnle.com/tmp_pdf/"></a>
<a class="clog" target="about_blank" href="">(send the link to your google doc (in edit mode!)</a>
<img src="pix/icons8-reading-100.png" width="35em" border="0" alt="icons8-reading-100.png">
<img src="pix/icons8-quiz-100.png" width="35em" border="0" alt="quarterly test"> Prepare for quarterly test
<img src="pix/icons8-dictionary-100.png" width="30em" border="0" alt="vocab pre teach" />
<img src="pix/icons8-hammer-100.png" width="30em" border="0" alt="functional language"> 
<img src="pix/icons8-automation-100.png" width="35em" border="0" alt="grammar focus" />
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-listen-100.png" width="35em" border="0" alt="listening"> Download onto your phone or tablet and listen carefully.

https://www.linkedin.com/in/boris-cherny-ab4b9215/

]]>
</clog_notes>
<clog_format></clog_format>
<clog_plugins>
sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc
sbook_plugins/payment_history_generated_from_xml_clog_sbook.inc
</clog_plugins>
<clog_company>
<clog_company_name></clog_company_name>
<clog_course_name></clog_course_name>
<email></email>
<notes>
</notes>
<phone></phone>
<account_number01></account_number01>
<account_number02></account_number02>
<account_number03></account_number03>
</clog_company>
<clog_list_of_students>
<clog_student>
<clog_name></clog_name>
<clog_surname></clog_surname>
<clog_entry_level></clog_entry_level>
<email></email>
<phone></phone>
<notes></notes>
</clog_student>
</clog_list_of_students>
</clog_course_details>
<!-- 
greatest &amp; weakest points of your career
Would you like to make a long-lasting impact or be appreciated?
What is your biggest achievement as a leader?
What is your biggest achievement?
Tell me about a time when you had to go above and beyond the call of duty in order to get a job done.
Give me an example of a time when you used your fact-finding skills to solve a problem.
How do you feel when you have to take a decision on the spur of the moment?
When did you miss an obvious solution to a problem?
Have you ever tried to accomplish something and failed? Have you ever admitted you'd set your sights too high (or too low)?
When things go wrong, do you take time to evaluate your work? ← needs updating w/ AI

cross functional collaboration
Have you ever delegated a project with success?
How good are you at motivating others?
How did you behave when you had to conform to a policy with which you did not agree?
Have you been in a situation in which you were able to use persuasion to successfully convince someone to see things your way? Tell me about a time when you had to use your presentation skills to influence someone's opinion

conflict resolution
Have you been in a situation in which you were able to use persuasion to successfully convince someone to see things your way? Tell me about a time when you had to use your presentation skills to influence someone's opinion
Have you ever had to fire a friend?
Give me an example of when you showed initiative and took the lead.
When things go wrong, do you take time to evaluate your work?
What is your typical way of dealing with conflict?
How did you behave when you had to conform to a policy with which you did not agree?
Have you been able to successfully deal with another person even when that individual may not have personally liked you (or vice versa)? (also mentoring)
How did you deal with a very upset customer or co-worker?

leadership
Have you ever delegated a project with success?
Would you like to make a long-lasting impact or be appreciated?
How do you feel when you have to take a decision on the spur of the moment?
Tell me about a time when you had to go above and beyond the call of duty in order to get a job done.
How good are you at motivating others?
Have you been in a situation in which you were able to use persuasion to successfully convince someone to see things your way? Tell me about a time when you had to use your presentation skills to influence someone's opinion
Have you ever tried to accomplish something and failed? Have you ever admitted you'd set your sights too high (or too low)?
Have you had to make a difficult decision in the last year?
When did you last have too many things to do and how did you prioritize your tasks?
How did you behave when you had to conform to a policy with which you did not agree?
Where do you see yourself in 5 years?

mentoring
How do you mentor junior team members?
How good are you at motivating others?
↔ What incentives do you find relevant to your team when you have mundane tasks to complete?
↔ How do you avoid burnout among team members?
Have you ever tried to accomplish something and failed? Have you ever admitted you'd set your sights too high (or too low)?

upstream &amp; downstream feedback
Have you ever had to deal with negative upstream and/or downstream feedback?
<em>Have you ever responded negatively during a performance appraisal meeting? Why / why not?</em>
What would your previous boss &amp; colleagues say about you?
When things go wrong, do you take time to evaluate your work? ← needs updating w/ AI
Have you ever had to fire a friend?
-->

<!-- 
future potential topics
<activity_title>Assessing corporate culture values</activity_title>
<activity_title>Relocating: where? Why?</activity_title>
<activity_title>Ranking criteria for choosing a destination</activity_title>
<activity_title>Motivational coaching</activity_title>
<activity_title>Negotiating job offers</activity_title>
OR?
<activity_title>Episode 5 - Negotiating job offers</activity_title>

<activity_title>Negotiation set phrases</activity_title>
<activity_title>Negotiation set phrases for a job interview</activity_title>

<activity_title>What does it mean to be a mentor?</activity_title>
<activity_title>Why good leaders make you feel safe?</activity_title>

YKH not relevant?
<activity_title>Introduction to management styles</activity_title>
<clog_session_title>Management styles, successful managers</clog_session_title>


how to request recommendations / letters of reference

20260703 3000
20260605 3000
20260523 3000
20260515 3000
20260425 3000
20260410 3000
20260328 3000
20260321 3000
20260307 3000
20260228 3000


-->
<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260912</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 0 = -3000</clog_session_balance>
<clog_session_status>tbc</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>JH | Course syllabus feedback | Mock self-introduction #4 | Mock skills interview</clog_session_title>
<clog_session_title>JH | Mock self-introduction #4 | Preparing your profile for social media</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<div align="center"><img src="pix/jobhunt_materials_and_stages_01.png" width="90%" alt="visual"></div>

1) CV (used to be named Professional experience)
→ share access (duncanypotter@gmail.com)
→ shorten the number of bullet points or paraphrase using AI, then double check contents
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1P43-kN1_XGkklNpYc_CVPlnFV1yaXo9V3R6A82cWnZs/edit?tab=t.0#heading=h.zlgxac6jip0">https://docs.google.com/document/d/1P43-kN1_XGkklNpYc_CVPlnFV1yaXo9V3R6A82cWnZs/edit?tab=t.0#heading=h.zlgxac6jip0</a>

2) Course syllabus (used to be named Course logic)
→ complete paragraph Research priorities (use the same tone &amp; register as Abstract)
→ use CV formatting rules and examples to improve layout, legibility &amp; ability to navigate
→ update Contents overview if relevant
→ copy-paste lessons contents draft (was in yellow in some previous googledoc) into section Units
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/12EeRxA9hMdTJCh-hFfE6MKlNn4knZlpq1fc5Bht8pb8/edit?tab=t.0#heading=h.l99rwugiahqz">https://docs.google.com/document/d/12EeRxA9hMdTJCh-hFfE6MKlNn4knZlpq1fc5Bht8pb8/edit?tab=t.0#heading=h.l99rwugiahqz</a>

3) Covering letter (used to be named 1st translation)
→ adapt contents for a covering letter for your CV
= use prose
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1pBdFxvikBrK1FFgkxTkrvXmSlwTglEGeOcBSRT_wfhM/edit?invite=CPaVn7kG&tab=t.0">1st translation</a>

4) Comparing your skills with an ideal candidate
Imagine you have identified your dream job &amp; the companies you would sacrifice your work-life balance for...
→ find 2-3 job descriptions matching your skills &amp; career ambitions
→ compare skills &amp; experience of an ideal candidate with your own profile
→ fill in the gaps of your profile with examples from the ideal candidate
→ find evidence, metrics from your experience to prove you do have equivalent skills

5) Mock skills interview - Feedback
→ check feedback from previous lesson
→ prepare for another mock skills interview

postponed till further notice
<strike>Case study
→ prepare a (possibly fictive) case study (which you may actually want to cover with real students)
Composing a case study
→ use the following from the previous lesson
Seven stages of a case study
→ use the suggested prompt to generate a case study with AI DeepSeek / ChatGPT
→ practise STAR in your mock interview to describe how you have implemented / will implement this case study

<strong>Chronological steps:</strong>
a) choose a topic for your case study
b) practise Seven stages of a case study
c) complete Composing a case study
d) practise delivery of your self introduction with examples from your TOC and case study
</strike>


6) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)

7) ATS - Applicant Tracking System
Enhancv’s Resume Checker forms its ATS score with a two-tier system
<em>When you’re applying for a job, there’s a high chance your resume will be screened through an applicant tracking system way before it finds its way on a recruiter’s screen. ATS helps hiring managers find the right candidates by searching for keywords and adding the resume to a database.
That’s why the success of your resume is highly dependent on how optimized your resume is for the job you’re applying for, the resume template you’re using, and what skills and keywords you have included.</em>
<a class="clog" target="about_blank" href="https://enhancv.com/resources/resume-checker/">https://enhancv.com/resources/resume-checker/</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<clog_activity>
<mdlid>39</mdlid>
<activity_id>1</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>CV (used to be named Professional experience)</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/1P43-kN1_XGkklNpYc_CVPlnFV1yaXo9V3R6A82cWnZs/edit?tab=t.0#heading=h.zlgxac6jip0]]></external_url>
<activity_contents><![CDATA[
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>38</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>Course syllabus (used to be named Course logic)</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/12EeRxA9hMdTJCh-hFfE6MKlNn4knZlpq1fc5Bht8pb8/edit?tab=t.0]]></external_url>
<activity_contents><![CDATA[
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>37</mdlid>
<clog_expressions>
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<!--
Imagine this is a job interview. Answer the following questions in no more than 300 words with 5 to 8 bullet points for each. Make some answers shorter than others. Don't use sentences, only infinitive forms or gerunds with noun phrases. Give a definition of approximately 100 words for each buzzword which a head hunter would expect to hear in each answer. Use British English spelling and grammar.

Apply the following formatting rules.

Each question should be no more than 100 words.
Each answer should consist of 5 to 8 bullet points of no more than 70 words per line.
Each answer should use only infinitive forms when talking about the present or future, and past participle when talking about the past.
For each question include 1 or 2 key expressions or collocations (called 'hints') which are more advanced and which are essential to answer this particular question.
Avoid expressions which sound too formal or Latin.

    = show how you think
    ✓ focus on tools rather than a 100% correct answer
-->

<clog_activity>
<mdlid>36</mdlid>
<activity_id>4</activity_id>
<activity_title>Mock self-introduction #4 (final practice) - Feedback</activity_title>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type>
<activity_type>edit_2columns_2qa</activity_type>
<activity_icon>pix/icons8-quiz-100_white.png</activity_icon>
<activity_lead_in>Use this assessment sheet for feedback of your self-introduction</activity_lead_in>
<instructions><![CDATA[
Practise introducing yourself to a recruiter.
]]></instructions>
<instructions_demo><![CDATA[
Start with a hook / trigger / quote
<em>Anything that can go wrong will go wrong</em> Murphy's Law
&bull; self-introduction

<em>As you have seen in my CV...</em>
&bull; current position
&bull; role

→ anticipate follow-up questions 
Would you like me to share a specific example of how we handle these cases?

&bull; achievements
✓ use metrics
<em>Are you interested in hearing more about that?
Do you want me to expand on that?</em>

→ anticipate follow-up questions 
Have you ever experienced challenges with...?

&bull; previous experience 
✓ explain why it is relevant to the position
<em>Would you like to know more?</em>
<em>Would you like me to walk you through one of the AI assistant projects?</em>

→ anticipate follow-up questions 
Is there anything specific you ought to take into account when considering your application for this job?
(...)
]]></instructions_demo>
<!--<instructions_demo></instructions_demo>-->
<activity_options>stopwatch</activity_options>
<qa>
<qs><![CDATA[
<meter value="7" min="0" low="4" max="10"></meter> <strong>Methodology</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"><!--[ ] shows a variety of experiences (~ 12-20 support stories)-->
[ ] whets the appetite
[✓] makes a memorable, first impression on the listener
[?] elicits expected skills to be validated for this position (by 'thinking aloud')
[✓] addresses specific needs of the target company
[✓] shows awareness of and/or experience in adjacent core skills
[ ] does not follow only a chronological narrative
[〆] follows a clear &amp; logical narrative progression (STAR, CARL, BLUF, Minto/McKinsey Pyramid, SWOT...)
[✓] uses metrics effectively (and regularly, not just to draw conclusions)
[✓] ends initial answer with 'Would you like to hear more?'
[✓] engages in natural conversation (no regurgitation, attentive to follow-up questions)
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Use of STAR approach</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] succinct situation (and NOT a chronological description)
[ ] single-sentence task (focusing on 'I' rather than 'we')
[ ] numerous actions (incl. cross collaboration to suggest size) <!-- actions > context -->
[ ] results (incl. for a variety of stakeholders to show impact scale)
[ ] lessons learnt
[ ] greater focus on actions than context (think 'STAAAAAAR')
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Target area(s) of interest</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] identifies skills (areas of interest, aka buckets) to be evidenced in the support story
[ ] greatest &amp; weakest points of your career
[ ] upstream &amp; downstream feedback
[ ] cross functional collaboration
[ ] conflict resolution
[ ] leadership
[ ] mentoring
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Leadership tell-tale signs</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] demonstrates ownership (although may not be in a managing / leading position)
[ ] motivates stakeholders (across the company and possibly more)
[ ] empowers team members (incl. signs of mentoring)
[ ] can initiate &amp; take decisions without hierarchical support
[ ] acts as team lead (although may face resistance)
[ ] has a vision and is not just a manager
</div>

<!--
<meter value="5" min="0" low="4" max="10"></meter> <strong></strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ]
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Key concepts</strong>
    [ ] legacy leadership
    [ ] strategic delegation
    [ ] ethical leadership
    [ ] proactive leadership
    [ ] decisive leadership
    [ ] inspirational leadership
    [ ] transformational leadership
    [ ] visionary leadership
    [ ] team-centric leadership
    [ ] communication leadership
    [ ] influential leadership
    [ ] principled leadership
stretch project
resilience engineering 
agile mindset 
Pareto principle
sense of belonging
Herzberg 2-factor theory
hygiene factor
gender role
low-hanging fruit
to rest on one's laurels 
self-awareness
resilience 
value creation 
work ethic
stakeholder alignment 
ownership mentality 
critical thinking 
evidence-based decision-making 
career trajectory 
growth mindset 
lessons learned 
constructive feedback 
recognition culture 
team synergy 
inspirational leadership
peer accountability 
cognitive bias
fresh perspective
emotional intelligence 
feedback loop 
stakeholder alignment
cross-functional teamwork
conflict resolution 
professional boundaries 
risk mitigation 
storytelling in business 
persuasive communication 
win-win outcome 
de-escalation techniques
coping strategies 
time management 
impact assessment 
empowerment 
decision-making under pressure 
change management 
knowledge transfer 
psychological safety 
succession planning 

(finish adding buzzwords)
-->
]]></qs>
<ans></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<strong>Feedback</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
<strong><em>Can you please introduce yourself?</em></strong>
25 yr experience USA, Europe in commodity exchange
lack of understanding of bureaucrats
how process of trading in new conditions should go

01:47 to overcome this difficulty
step by step, this process grows
〆chronological

liberalisation the gas market

03:00 relevance to economics?

〆MBA approach requires more theoretical justification?

04:34 the main idea of these lectures
gas transportation
electricity market
difficulty in implementing UK &amp; USA models
explained how were implemented

UAE are only in their early stages of gas &amp; electricity development, like Russia
reminiscent of a state monopoly
coupled 
Unlike USA &amp; UK

<strong><em>Could you quote some chapters from your course specifically addressing the needs of UAE students?</em></strong>

<strong><em>How will AI impact measuring systems &amp; facilitate market predictions?</em></strong>

<strong><em>What obstacles do you think you'll be facing?</em></strong>

<strong><em>What other courses would combine with and involve skills that could be validated at an end of year case study from various disciplines?</em></strong>
✓ marketing by gvt to establish fair pricing
as part of competition law (BrEn) | antitrust law (AmEn)

USA, Oxford, Italy
→ quote sources from the Arabic world
<!--
(practise STAR, McKinsey with the following)
<strong><em>What obstacles do you think you'll be facing?</em></strong>

<strong><em>Why do you need to 'see faces'</em></strong>

<strong><em>Can you tell me about a time when you experienced communication breakdown?</em></strong>

<strong><em>How do you see changes in regulations impacting contents of your courses?</em></strong>

<strong><em>How would you adapt our courses contents to international students?</em></strong>

<strong><em>How will you adapt courses to international students who are not familiar with the Russian market?</em></strong> 

<strong><em></em>Are you aware if other universities follow the same approach?</strong>

<strong><em>What could you add to your course that is different &amp; make students want to attend your course in particular instead of other universities?</em></strong>

<strong><em>How different do you think your future students could be from your previous ones?</em></strong> 

<strong><em>How do you plan preparing your students? What hw will they be given?</em></strong>

<strong><em>Are there any group activities, teamwork sessions...?</em></strong>

<strong><em>How do you conceive your teaching?</em></strong>

<strong><em>Are you a pioneer in this approach? Why?</em></strong>

<strong><em>Can you please expand on that?</em></strong>

<strong><em>How do you plan preparing your students?</em></strong>

<strong><em>How did you actually become involved in this area?</em></strong>

<strong><em>Are you willing to work full time?</em></strong>
-->
</div>
]]></qs>
<ans><![CDATA[
]]></ans>
<hint></hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>35</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit></clog_book_unit>

<clog_activity>
<mdlid>34</mdlid>
<activity_id>1</activity_id>
<activity_title>Comparing your skills with an ideal candidate</activity_title>
<activity_title>Comparing your profile with the ideal candidate</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>How close (or far) are you from being the ideal candidate to a vacancy?</activity_lead_in>
<instructions><![CDATA[
Imagine you have identified your dream job &amp; the companies you would sacrifice your work-life balance for...

→ find 2-3 job descriptions matching your skills &amp; career ambitions
→ compare skills &amp; experience of an ideal candidate with your own profile
→ fill in the gaps of your profile with examples from the ideal candidate
→ find evidence, metrics from your experience to prove you do have equivalent skills
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02> -->
<!--<instructions_demo><![CDATA[
]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<div contenteditable="true">
<strong>ideal candidate</strong>

5+ years of educational content development experience
2+ years of experience leading a faculty of professors
Ability to build pedagogical solutions used easily by a wide range of learners
Ability to hire, retain and nurture diverse talent
Ability to create a group culture where individuals feel safe expressing themselves and trying new things
Ability to manage multiple partners and build long standing relationships
Ability to network across a wide variety of internal teams regardless of relation to main responsibility
Ability to track, and if possible contribute to, open standards and industry best practices
Ability to promote the team’s talent and resources across the broader organisation
(...)
</div>
]]>
</qs>
<!-- 
<strong>ideal candidate</strong>

5+ years of software development experience
2+ years of experience leading software developers and/or SREs.
Ability to build reliable infrastructure solutions used easily by a wide range of applications.
Ability to hire, retain and nurture diverse talent.
Ability to create a team culture where individuals feel safe expressing themselves and trying new things.
Ability to manage multiple partners and build long standing relationships.
Ability to network across a wide variety of internal teams regardless of relation to main responsibility.
Ability to track, and if possible contribute to, open standards and industry best practices.
Ability to promote the team’s talent and resources across the broader organization.
Interest and potential in representing their organization, for their expertise, in the wider industry.
(...)
-->
<ans><![CDATA[
]]></ans>
<ans><![CDATA[
Comparative analysis of the ideal candidate vs own profile
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1pb7X24NLm_Fg5KVFa7JAArPmKnsyPylw/edit?usp=sharing&ouid=114915698865229179686&rtpof=true&sd=true">https://docs.google.com/document/d/1pb7X24NLm_Fg5KVFa7JAArPmKnsyPylw/edit?usp=sharing&ouid=114915698865229179686&rtpof=true&sd=true</a>
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
<strong>you</strong>











</div>]]></qs><ans>
</ans>
<hint></hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>33</mdlid>
<clog_expressions>
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<!--
Imagine this is a job interview. Answer the following questions in no more than 300 words with 5 to 8 bullet points for each. Make some answers shorter than others. Don't use sentences, only infinitive forms or gerunds with noun phrases. Give a definition of approximately 100 words for each buzzword which a head hunter would expect to hear in each answer. Use British English spelling and grammar.

Apply the following formatting rules.

Each question should be no more than 100 words.
Each answer should consist of 5 to 8 bullet points of no more than 70 words per line.
Each answer should use only infinitive forms when talking about the present or future, and past participle when talking about the past.
For each question include 1 or 2 key expressions or collocations (called 'hints') which are more advanced and which are essential to answer this particular question.
Avoid expressions which sound too formal or Latin.

    = show how you think
    ✓ focus on tools rather than a 100% correct answer
-->


<clog_activity>
<mdlid>32</mdlid>
<activity_id>4</activity_id>
<activity_title>Mock skills interview #1 - Feedback</activity_title>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type>
<activity_type>edit_2columns_2qa</activity_type>
<activity_icon>pix/icons8-quiz-100_white.png</activity_icon>
<activity_lead_in>Use this assessment sheet for feedback of your skills interview</activity_lead_in>
<instructions><![CDATA[
Practise demonstrating your skills to a recruiter.
]]></instructions>
<instructions_demo><![CDATA[
<em>As you have seen in my CV...</em>
&bull; current position
&bull; role

→ anticipate follow-up questions 
Would you like me to share a specific example of how we handle these cases?

&bull; achievements
✓ use metrics
<em>Are you interested in hearing more about that?
Do you want me to expand on that?</em>

→ anticipate follow-up questions 
Have you ever experienced challenges with...?

&bull; previous experience 
✓ explain why it is relevant to the position
<em>Would you like to know more?</em>
<em>Would you like me to walk you through one of the AI assistant projects?</em>

→ anticipate follow-up questions 
Is there anything specific you ought to take into account when considering your application for this job?
(...)
]]></instructions_demo>
<!--<instructions_demo></instructions_demo>-->
<activity_options>stopwatch</activity_options>
<qa>
<qs><![CDATA[
<meter value="7" min="0" low="4" max="10"></meter> <strong>Methodology</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"><!--[ ] shows a variety of experiences (~ 12-20 support stories)-->
[ ] whets the appetite
[✓] makes a memorable, first impression on the listener
[?] elicits expected skills to be validated for this position (by 'thinking aloud')
[✓] addresses specific needs of the target company
[✓] shows awareness of and/or experience in adjacent core skills
[ ] does not follow only a chronological narrative
[〆] follows a clear &amp; logical narrative progression (STAR, CARL, BLUF, Minto/McKinsey Pyramid, SWOT...)
[✓] uses metrics effectively (and regularly, not just to draw conclusions)
[✓] ends initial answer with 'Would you like to hear more?'
[✓] engages in natural conversation (no regurgitation, attentive to follow-up questions)
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Use of STAR approach</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] succinct situation (and NOT a chronological description)
[ ] single-sentence task (focusing on 'I' rather than 'we')
[ ] numerous actions (incl. cross collaboration to suggest size) <!-- actions > context -->
[ ] results (incl. for a variety of stakeholders to show impact scale)
[ ] lessons learnt
[ ] greater focus on actions than context (think 'STAAAAAAR')
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Target area(s) of interest</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] identifies skills (areas of interest, aka buckets) to be evidenced in the support story
[ ] greatest &amp; weakest points of your career
[ ] upstream &amp; downstream feedback
[ ] cross functional collaboration
[ ] conflict resolution
[ ] leadership
[ ] mentoring
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Leadership tell-tale signs</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] demonstrates ownership (although may not be in a managing / leading position)
[ ] motivates stakeholders (across the company and possibly more)
[ ] empowers team members (incl. signs of mentoring)
[ ] can initiate &amp; take decisions without hierarchical support
[ ] acts as team lead (although may face resistance)
[ ] has a vision and is not just a manager
</div>

<!--
<meter value="5" min="0" low="4" max="10"></meter> <strong></strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ]
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Key concepts</strong>
    [ ] legacy leadership
    [ ] strategic delegation
    [ ] ethical leadership
    [ ] proactive leadership
    [ ] decisive leadership
    [ ] inspirational leadership
    [ ] transformational leadership
    [ ] visionary leadership
    [ ] team-centric leadership
    [ ] communication leadership
    [ ] influential leadership
    [ ] principled leadership
stretch project
resilience engineering 
agile mindset 
Pareto principle
sense of belonging
Herzberg 2-factor theory
hygiene factor
gender role
low-hanging fruit
to rest on one's laurels 
self-awareness
resilience 
value creation 
work ethic
stakeholder alignment 
ownership mentality 
critical thinking 
evidence-based decision-making 
career trajectory 
growth mindset 
lessons learned 
constructive feedback 
recognition culture 
team synergy 
inspirational leadership
peer accountability 
cognitive bias
fresh perspective
emotional intelligence 
feedback loop 
stakeholder alignment
cross-functional teamwork
conflict resolution 
professional boundaries 
risk mitigation 
storytelling in business 
persuasive communication 
win-win outcome 
de-escalation techniques
coping strategies 
time management 
impact assessment 
empowerment 
decision-making under pressure 
change management 
knowledge transfer 
psychological safety 
succession planning 

(finish adding buzzwords)
-->
]]></qs>
<ans></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<strong>Feedback</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 

<!--
todo follow-up on skills XXXXXXXXXXXXXXX

(practise STAR, McKinsey with the following)
<strong><em>What obstacles do you think you'll be facing?</em></strong>

-->
</div>
]]></qs>
<ans><![CDATA[
]]></ans>
<hint></hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>31</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Creating a job hunting roadmap 2</clog_book_unit><!-- cont. from previous lesson -->

<clog_activity>
<mdlid>30</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Choosing communication strategies</activity_title>
<functional_language></functional_language>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<activity_status>active</activity_status>
<display>3</display> 
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Would you know how to communicate under pressure? What different approaches can you choose depending on the context?</activity_lead_in>
<instructions><![CDATA[
→ match the definitions with the expressions
→ describe a real-life or fictional situation with each expression 
]]></instructions>
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_background_color></column_background_color>
<column_font_color></column_font_color>
<column_font_size_percentage></column_font_size_percentage>
<column_width_percentage>30</column_width_percentage>
<column_height_em>12</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
BLUF (Bottom Line Up Front)<br />→ focus mostly on the results
Minto / McKinsey Pyramid<br />→ convince with details<br />as long as it is necessary<br />(from most to least important)
STAR (Situation, Task, Actions, Result)<br />→ shorten a (success) story
]]></targets>
<js_droppables>
1;2
3;4;5;9
3;6;7;8;9
</js_droppables>
<activity_contents><![CDATA[
The company web-site is going down for scheduled maintenance
You need to schedule an urgent meeting to satisfy latest client requirements 
Writing an introductory e-mail
Answering questions after a presentation
Dealing with resistance while negotiating sticky points
Behavioural questions
Coaching a junior staff member
Performance appraisal
Presentation
]]></activity_contents>
<key><![CDATA[
BLUF (Bottom Line Up Front)
The company web-site is going down for scheduled maintenance
You need to schedule an urgent meeting to satisfy latest client requirements 

Minto / McKinsey Pyramid
Writing an introductory e-mail
Answering questions after a presentation
Dealing with resistance while negotiating sticky points

STAR (Situation, Task, Actions, Result)
(Writing an introductory e-mail)
Behavioural questions
Coaching a junior staff member
Performance appraisal
Presentation
]]></key>
</clog_activity>

<clog_activity>
<mdlid>29</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>


<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing your profile for social media</clog_book_unit>

<clog_activity>
<mdlid>28</mdlid>
<activity_id>2</activity_id>
<activity_title>Brainstorming contents for LinkedIn</activity_title>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[Brainstorm contents for a social media profile biography. Answer the questions. Take notes.
]]></instructions>
<!--<instructions02><![CDATA[
How to Write a Professional Bio For Twitter, LinkedIn, Facebook &amp; Google+
Courtney Seiter
Former Director of People @ Buffer 
<em>Talking about yourself is hard. Doing it in 160 characters or less is even harder.
That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks.
It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!
All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”</em>
<a class="clog" target="about_blank" href="https://buffer.com/resources/how-to-write-a-professional-bio-for/">https://buffer.com/resources/how-to-write-a-professional-bio-for/</a>



How to Make a Great Linkedin Profile
<em>Making a great Linkedin profile is key to stand out and connect to the right people. You need a great LinkedIn profile that draws attention, says the right things, and helps you really connect.</em>
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=zd4ALKv8Das">https://www.youtube.com/watch?v=zd4ALKv8Das</a>




You might be surprised what you learn. Learn how to make the impression you want with your business, social, and dating profiles using the world's #1 photo testing tool
<a class="clog" target="about_blank" href="https://www.photofeeler.com/">https://www.photofeeler.com/</a>




Do recruiters care about LinkedIn endorsements?
While endorsements can help give credibility to your LinkedIn profile, they aren't the same as a reference. You still want to have strong supporters willing to help sell you to an employer on a search. These potential employers will not weigh your LinkedIn endorsements as heavily references.

How to Endorse Someone on LinkedIn and Should You?
https://expandi.io/blog/linkedin-endorsements/
LinkedIn endorsements and recommendations are not the same things.
    LinkedIn endorsement is a specific skill (or skills) that a colleague or a friend can back you upon.
    And LinkedIn recommendations are a short paragraph from a professional in your network who can recommend you for a job or a project based on their experience with you.
For the most part, people will trust recommendations more as they’re more personal.

Start endorsing people on LinkedIn with the hope that they’ll endorse you back.
Start writing content and asking your connections to endorse you one-by-one.
Or, use LinkedIn automation to reach out to your connections on autopilot. And use hyper-personalized GIFs that capture your prospect’s attention and force them to reply

I'm growing my profile and an endorsement of my top skills would be highly appreciated. In return, I’ll endorse you back

]]></instructions02> -->
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs>What keywords used in search engines will best reflect your professional activity?
</qs>
<ans></ans>
<ans>NLMK corporate university - Lipetsk
corporate training forum Russia
organisational learning
learning organisation

Leadership Development Manager skills and keywords
Leadership Development
Talent Management
Facilitation
Organizational Development
Coaching
Performance Management
Instructional Design
Executive Coaching
</ans>
<hint><![CDATA[
How To List Freelance Work on LinkedIn
<a class="clog" target="about_blank" href="https://resumeworded.com/freelance-work-on-linkedin-key-advice#include-keywords-in-your-headline">https://resumeworded.com/freelance-work-on-linkedin-key-advice#include-keywords-in-your-headline</a>
(go down the page)
<em>Use the tool below to find relevant skills and keywords to include in your LinkedIn headline to make your profile easier to find by recruiters and hiring managers.</em>

→ What are the top skills and keywords in your industry?
<em>Our data science team analyzed over five million job postings and real data from recruiter searches, and found the the most sought after skills by recruiters in 2023. Add them into your resume or LinkedIn profile for a more successful job search and profile!</em>
]]>
</hint>
</qa>
<qa>
<qs>What prominent figures will support your professional interests? Why?
</qs>
<ans></ans>
<ans>Jefferson &amp; Pollock - authors of 'The Six Disciplines'
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What books, films or television programmes can/should you list in your social media profile interests? What extracts will you quote? When?
</qs>
<ans></ans>
<ans><![CDATA[<strong>The Six Disciplines of Breakthrough Learning</strong> - workshop leaflet
<em>Faced with a performance deficit, business leaders often assume that a training program is the answer.
That is true when the root cause of the suboptimal performance is a lack of skill or knowledge. However, many other factors in a business’s structure, processes, and climate can adversely affect performance. 
If training is prescribed without first identifying the true cause of the performance deficit, then the training may fail to improve performance; the time and resources invested will be wasted.</em>
Andrew Jefferson, JD - Roy Pollock, DVM, PhD 
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>27</mdlid>
<clog_expressions>
to set apart = to distinguish, differentiate
approachable = attribute of being easy to meet or deal with
accomplished = very good at a particular thing; having a lot of skills
braggy = praising yourself and what you have done, boastful
to brag = to speak too proudly about what you have done or what you own
buzzword = word or phrase, especially one connected with a particular subject, that has become fashionable and popular and is used a lot in newspapers, etc; stock phrases that have become nonsense through endless repetition

Kirkpatrick/Phillips Model = globally recognized method of evaluating the results of training and learning programs. It assesses both formal and informal training methods and rates them against four levels of criteria: reaction, learning, behaviour, and results
incongruous = unusual or different from what is around or from what is generally happening
to keep an eye on the ball = informal way of telling someone to pay attention to a situation
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing your profile for social media</clog_book_unit>

<clog_activity>
<mdlid>26</mdlid>
<activity_id>1</activity_id>
<activity_icon></activity_icon>
<activity_title>Creating a social profile</activity_title>
<activity_status>active</activity_status>
<display>3</display> 
<activity_type>shuffled_lines</activity_type>
<activity_type>deck_shuffled_lines</activity_type>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>shuffled_boxes</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<instructions><![CDATA[
The 10 Elements of a Successful Social Media Profile
Neil Patel
<em>Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation.
Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.
Start thinking of each social media profile you create as a landing page for your personal brand.
Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.</em>
<a class="clog" target="about_blank" href="https://neilpatel.com/blog/successful-social-media-profile/">https://neilpatel.com/blog/successful-social-media-profile/</a>


How can you craft your social media profiles to attract customers and turnover for your business? Match recommendations with their explanations.]]></instructions>
<!-- adapted from 
https://www.socialmediatoday.com/content/11-hacks-creating-awesome-social-media-profiles
-->
<!--<instructions_demo><![CDATA[]]></instructions_demo>  -->
<instructions02><![CDATA[
<div contenteditable="true" style="margin-left: -40%; padding-left: 0.5em; font-size: 85%; float: left;">
Keep the same username across all platforms







Use your business name for the social profile







Use cover images when available 







Add your link to the profile page








Make sure all images follow the sizing rules for the site








Link to your other social media platforms







Stay consistent with all of your information







</div>]]></instructions02>
<activity_contents><![CDATA[
Check the availability of your username on all platforms you plan on using. You will most likely start out on Facebook, Twitter, and Google Plus. However, you should think about other sites you might want to use in the future and claim your username before it gets taken. A few other sites to consider using are, Pinterest, Instagram, LinkedIn, and YouTube. Decide if these platforms are for you, and go ahead and claim your username. You can always make the profile private until you are ready to publish to it.
Many businesses will create a different profile page for various products, hoping to gain likes and follows for that specific product. They end up hoping to get likes on several different product profiles, but customers just aren’t that keen on following hundreds of different pages for just one business. Knowing this, always make sure you create one page for your business and utilize only your business’s name for the page name. This will help create a central location for your followers and allow you to promote more than just one product on the page.
Many businesses just opt for a stock photo, which can always work, but branding your photos is a great idea. You can use a company logo or you might be able to use your company’s name in the design, but try to find images that are more spacious and aren’t very busy with type.
Include many links to your website on your profile page to make sure followers visit your site. Systematically include your signature and links to your website when posting in forums or blogs.
Each social channel has different photo sizing rules for their profile photos, cover images, and any photographs you load on the site. Sometimes, the channels might resize the image for you, which can cause blurriness or other problems, so you should always aim to stick to the rules.
Include links within your profile, if possible, to other social channels or regularly promote the different channels. You should definitely do this if you have just started up an Instagram or Pinterest profile to get people to follow quickly.
Consistent information and branding across different platforms creates a very professional look and feel, especially if it is consistent with your website as well. This can create a sense of familiarity with your followers and can even bring in new customers.
]]></activity_contents>
<key><![CDATA[
<strong>Keep the same username across all platforms</strong>
Check the availability of your username on all platforms you plan on using. You will most likely start out on Facebook, Twitter, and Google Plus. However, you should think about other sites you might want to use in the future and claim your username before it gets taken. A few other sites to consider using are, Pinterest, Instagram, LinkedIn, and YouTube. Decide if these platforms are for you, and go ahead and claim your username. You can always make the profile private until you are ready to publish to it.
<strong>Use your business name for the social profile</strong>
Many businesses will create a different profile page for various products, hoping to gain likes and follows for that specific product. They end up hoping to get likes on several different product profiles, but customers just aren’t that keen on following hundreds of different pages for just one business. Knowing this, always make sure you create one page for your business and utilize only your business’s name for the page name. This will help create a central location for your followers and allow you to promote more than just one product on the page.
<strong>Use cover images when available</strong>
Many businesses just opt for a stock photo, which can always work, but branding your photos is a great idea. You can use a company logo or you might be able to use your company’s name in the design, but try to find images that are more spacious and aren’t very busy with type.
<strong>Add your link to the profile page</strong>
Include many links to your website on your profile page to make sure followers visit your site. Systematically include your signature and links to your website when posting in forums or blogs.
<strong>Make sure all images follow the sizing rules for the site</strong>
Each social channel has different photo sizing rules for their profile photos, cover images, and any photographs you load on the site. Sometimes, the channels might resize the image for you, which can cause blurriness or other problems, so you should always aim to stick to the rules.
<strong>Link to your other social media platforms</strong>
Include links within your profile, if possible, to other social channels or regularly promote the different channels. You should definitely do this if you have just started up an Instagram or Pinterest profile to get people to follow quickly.
<strong>Stay consistent with all of your information</strong>
Consistent information and branding across different platforms creates a very professional look and feel, especially if it is consistent with your website as well. This can create a sense of familiarity with your followers and can even bring in new customers.
]]></key>
</clog_activity>

<clog_activity>
<mdlid>25</mdlid>
<activity_id>2</activity_id>
<activity_icon></activity_icon>
<activity_title>Developing a social media image/brand</activity_title>
<activity_status>active</activity_status>
<activity_type>shuffled_lines</activity_type>
<activity_type>deck_shuffled_lines</activity_type>
<activity_type>deck_shuffled_lines_valign</activity_type>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>shuffled_boxes</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<instructions><![CDATA[How can you craft your social media profiles to attract customers and turnover for your business? Match recommendations with their explanations.]]></instructions>
<!-- adapted from 
https://www.socialmediatoday.com/content/11-hacks-creating-awesome-social-media-profiles
-->
<!--<instructions_demo><![CDATA[]]></instructions_demo>  -->
<instructions02><![CDATA[
<div contenteditable="true" style="margin-left: -40%; padding-left: 0.5em; font-size: 85%; float: left;">
Utilize seo (or smo) tactics for social media profiles





Write a professional bio on all social sites






Choose a memorable username





Always Use a Profile Image




</div>]]></instructions02>
<activity_contents><![CDATA[
Your username should reflect your business, but also be memorable for clients. This can help you gather more followers and likes if you give your profile username out, and it can also help clients remember what your page is called. You may even find they are more willing to mention your business in a comment if they can remember the username easily. Most businesses simply choose their own name for this.
Upload a profile image on all of your social profiles. This is a great way to help clients find your social sites quickly and easily while also making sure people know your site isn’t a spam site. If your business is more of a personal one such as a musician or motivational speaker, then you can use an image of yourself or of a person people will connect with. However, it is usually a good idea to brand your profile photograph and use a company logo or design for other businesses. You don’t need to put your company name into the image, however.
Think of the bio like a copywriting exercise or a six-word memoir. Show what you have accomplished instead of telling people about yourself.  · Make sure your keywords are specific to your audience.  · Avoid using overused words in your bio, and craft something that is fresh while also professional.  · Always answer a question for the reader to encourage them to follow your social page.  · Consider hiring a funny person to write a line or two at the end of the bio or add a personal touch yourself. This can help encourage people to follow the site.  · Make sure you look over your bio regularly and make changes as needed.
Social Media Optimization - Remember, each online element you utilize is just one more way to help you rank. You know the keywords that will help people find your website and blogs, and you’ve already implemented them. Now it is time to implement those same keywords into your social profile, and your social media markup tags. Use them in your bio, and use a few throughout the posts you use. However, you should always remember to avoid keyword stuffing.
]]></activity_contents>
<key><![CDATA[
<strong>Choose a memorable username</strong>
Your username should reflect your business, but also be memorable for clients. This can help you gather more followers and likes if you give your profile username out, and it can also help clients remember what your page is called. You may even find they are more willing to mention your business in a comment if they can remember the username easily. Most businesses simply choose their own name for this.
<strong>Always Use a Profile Image</strong>
Upload a profile image on all of your social profiles. This is a great way to help clients find your social sites quickly and easily while also making sure people know your site isn’t a spam site. If your business is more of a personal one such as a musician or motivational speaker, then you can use an image of yourself or of a person people will connect with. However, it is usually a good idea to brand your profile photograph and use a company logo or design for other businesses. You don’t need to put your company name into the image, however.
<strong>Write a professional bio on all social sites</strong>
Think of the bio like a copywriting exercise or a six-word memoir. Show what you have accomplished instead of telling people about yourself.  · Make sure your keywords are specific to your audience.  · Avoid using overused words in your bio, and craft something that is fresh while also professional.  · Always answer a question for the reader to encourage them to follow your social page.  · Consider hiring a funny person to write a line or two at the end of the bio or add a personal touch yourself. This can help encourage people to follow the site.  · Make sure you look over your bio regularly and make changes as needed.
<strong>Utilize seo (or smo) tactics for social media profiles</strong>
Social Media Optimization - Remember, each online element you utilize is just one more way to help you rank. You know the keywords that will help people find your website and blogs, and you’ve already implemented them. Now it is time to implement those same keywords into your social profile, and your social media markup tags. Use them in your bio, and use a few throughout the posts you use. However, you should always remember to avoid keyword stuffing.
]]></key>
</clog_activity>

<clog_activity>
<mdlid>24</mdlid>
<clog_expressions>
SMO = Social Media Optimization
markup tags = standardized set of notations used to annotate a plain-text document's content to give information regarding the structure of the text or instructions for how it is to be displayed
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>23</mdlid>
<clog_deco><![CDATA[
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260905</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit>3000</clog_session_credit>
<clog_session_credit_date>20260905</clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 3000 = 0</clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>CV &amp; Course syllabus feedback (2/2)</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
1) Upload 20260820_linked_in_about_section_university_syllabus_cv_boris_cherniy into googledocs
→ create a single document for your CV
→ create a single document for your university syllabus
→ use CV formatting rules and examples to improve layout, legibility &amp; ability to navigate
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1i62inFJIxxdpchFfxZM-WIAZViAJ55XG4n_NyyHCGXA/edit?pli=1&tab=t.0#heading=h.9bds4vi7q1ol">work plan</a>

1st translation
→ adapt contents either for:
a) a covering letter for your CV
= use prose
b) a self-introduction for job interview
= use bullet points &amp; short sentences (to avoid reading!)
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1pBdFxvikBrK1FFgkxTkrvXmSlwTglEGeOcBSRT_wfhM/edit?invite=CPaVn7kG&tab=t.0">1st translation</a>

2) Comparing your skills with an ideal candidate
Imagine you have identified your dream job &amp; the companies you would sacrifice your work-life balance for...
→ find 2-3 job descriptions matching your skills &amp; career ambitions
→ compare skills &amp; experience of an ideal candidate with your own profile
→ fill in the gaps of your profile with examples from the ideal candidate
→ find evidence, metrics from your experience to prove you do have equivalent skills

3) Mock skills interview - Feedback
→ check feedback from previous lesson
→ prepare for another mock skills interview

postponed till further notice
<strike>Case study
→ prepare a (possibly fictive) case study (which you may actually want to cover with real students)
Composing a case study
→ use the following from the previous lesson
Seven stages of a case study
→ use the suggested prompt to generate a case study with AI DeepSeek / ChatGPT
→ practise STAR in your mock interview to describe how you have implemented / will implement this case study

<strong>Chronological steps:</strong>
a) choose a topic for your case study
b) practise Seven stages of a case study
c) complete Composing a case study
d) practise delivery of your self introduction with examples from your TOC and case study
</strike>


3) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)

4) ATS - Applicant Tracking System
Enhancv’s Resume Checker forms its ATS score with a two-tier system
<em>When you’re applying for a job, there’s a high chance your resume will be screened through an applicant tracking system way before it finds its way on a recruiter’s screen. ATS helps hiring managers find the right candidates by searching for keywords and adding the resume to a database.
That’s why the success of your resume is highly dependent on how optimized your resume is for the job you’re applying for, the resume template you’re using, and what skills and keywords you have included.</em>
<a class="clog" target="about_blank" href="https://enhancv.com/resources/resume-checker/">https://enhancv.com/resources/resume-checker/</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<clog_activity>
<mdlid>22</mdlid>
<activity_id>1</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>CV (used to be named Professional experience)</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/1P43-kN1_XGkklNpYc_CVPlnFV1yaXo9V3R6A82cWnZs/edit?tab=t.0#heading=h.zlgxac6jip0]]></external_url>
<activity_contents><![CDATA[
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>21</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>Course syllabus (used to be named Course logic)</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/12EeRxA9hMdTJCh-hFfE6MKlNn4knZlpq1fc5Bht8pb8/edit?tab=t.0]]></external_url>
<activity_contents><![CDATA[
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>20</mdlid>
<clog_expressions>
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>19</mdlid>
<clog_deco><![CDATA[
I'm not sure <strike>is</strike> <strong>if</strong> it <strong>is</strong> better or not
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260822</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit>3000</clog_session_credit>
<clog_session_credit_date>20260822</clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 3000 = 0</clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>JH | Self-introduction draft | CV &amp; Course syllabus feedback</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
1) Comparing your skills with an ideal candidate
Imagine you have identified your dream job &amp; the companies you would sacrifice your work-life balance for...
→ find 2-3 job descriptions matching your skills &amp; career ambitions
→ compare skills &amp; experience of an ideal candidate with your own profile
→ fill in the gaps of your profile with examples from the ideal candidate
→ find evidence, metrics from your experience to prove you do have equivalent skills

2) Mock skills interview - Feedback
→ check feedback from previous lesson
→ prepare for another mock skills interview

postponed till further notice
<strike>Case study
→ prepare a (possibly fictive) case study (which you may actually want to cover with real students)
Composing a case study
→ use the following from the previous lesson
Seven stages of a case study
→ use the suggested prompt to generate a case study with AI DeepSeek / ChatGPT
→ practise STAR in your mock interview to describe how you have implemented / will implement this case study

<strong>Chronological steps:</strong>
a) choose a topic for your case study
b) practise Seven stages of a case study
c) complete Composing a case study
d) practise delivery of your self introduction with examples from your TOC and case study
</strike>


3) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)

4) ATS - Applicant Tracking System
Enhancv’s Resume Checker forms its ATS score with a two-tier system
<em>When you’re applying for a job, there’s a high chance your resume will be screened through an applicant tracking system way before it finds its way on a recruiter’s screen. ATS helps hiring managers find the right candidates by searching for keywords and adding the resume to a database.
That’s why the success of your resume is highly dependent on how optimized your resume is for the job you’re applying for, the resume template you’re using, and what skills and keywords you have included.</em>
<a class="clog" target="about_blank" href="https://enhancv.com/resources/resume-checker/">https://enhancv.com/resources/resume-checker/</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<clog_activity>
<mdlid>18</mdlid>
<activity_id>1</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>CV &amp; Course syllabus feedback</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/1i62inFJIxxdpchFfxZM-WIAZViAJ55XG4n_NyyHCGXA/edit?pli=1&tab=t.0#heading=h.9bds4vi7q1ol]]></external_url>
<activity_contents><![CDATA[
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/1i62inFJIxxdpchFfxZM-WIAZViAJ55XG4n_NyyHCGXA/edit?pli=1&tab=t.0#heading=h.9bds4vi7q1ol">work plan</a>
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>17</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-google-docs-96.png</activity_icon>
<activity_title>Self-introduction draft (Googledoc)</activity_title>
<activity_status>active</activity_status>
<modulevisible>1</modulevisible>
<!--
<display>3</display>
<display>6</display>
<displayoptions>
<popupwidth>300</popupwidth>
<popupheight>50</popupheight>
</displayoptions>
-->
<activity_type>external_url</activity_type>
<activity_type>textbook</activity_type>
<activity_lead_in></activity_lead_in>
<external_url><![CDATA[https://docs.google.com/document/d/1pBdFxvikBrK1FFgkxTkrvXmSlwTglEGeOcBSRT_wfhM/edit?invite=CPaVn7kG&tab=t.0]]></external_url>
<activity_contents><![CDATA[
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>16</mdlid>
<clog_expressions>
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>15</mdlid>
<clog_deco><![CDATA[
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260814</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>18:15-19:15</clog_session_time>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit>3000</clog_session_credit>
<clog_session_credit_date>20260814</clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 0 +3000 = 0</clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>JH | Mock self-introduction #3 | Kinds of interview</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
1) Mock self-introduction - Feedback
→ check feedback from previous lesson
→ prepare for another mock self-introduction
→ prepare sample TOC (table of contents) from your courses for follow-up questions
! it doesn't have to be as detailed as a synopsis
(share url or send a copy)

postponed till further notice
<strike>
Case study
→ prepare a (possibly fictive) case study (which you may actually want to cover with real students)
Composing a case study
→ use the following from the previous lesson
Seven stages of a case study
→ use the suggested prompt to generate a case study with AI DeepSeek / ChatGPT
→ practise STAR in your mock interview to describe how you have implemented / will implement this case study

<span style="display: block; background-color: lime; padding: 0.3em;"><strong>Chronological steps:</strong>
a) choose a topic for your case study
b) practise Seven stages of a case study
c) complete Composing a case study
d) practise delivery of your self introduction with examples from your TOC and case study</span>
</strike>


3) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit></clog_book_unit><!-- cont. from previous lesson -->

<!-- postponed till further notice -->
<clog_activity>
<mdlid>14</mdlid>
<activity_id>1</activity_id>
<activity_title>Composing a case study</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>Can you compose a case study which demonstrates your professional skills, critical thinking &amp; creativity (thinking outside the box)?</activity_lead_in>
<instructions><![CDATA[
Write a case study.
→ complete the suggested Seven stages of a case study below
    Executive Summary/Synopsis
    Introduction
    Background
    Findings and Analysis
    Solutions and Recommendations
    Conclusion
    Evidence and support
→ refine with AI
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)
]]></instructions>
<instructions_demo><![CDATA[Prompt sample (choose only relevant):

Write a 400-word summary
  Topic: (your product)

Language constraints:
  Target level C1
  Use British English
  Use natural spoken business English
  Use complex or non-transparent expressions (C1 level or idiomatic phrases)

Narrative constraints:
  Start with a rhetorical question
  Include a headline
  Include a sub-header
  Use the Minto/McKinsey Pyramid
  Use the STAR method (Situation, Task, Actions, Results &amp; lessons learnt)
  Use BLUFF (Bottom Line Up First)
  Use Principles of persuasion by R.Cialdini
  Use a SWOT analysis
  Use Seven stages of a case study
  Suggest 4 scenarios (worst case, BATNA, compromise, ideal outcome)
  Ensure logical argument progression
  Include causality and consequences expressions
  Use realistic business logic

Contents:
  Include realistic business, economic, or technological context
  Include at least 12 different reasons for disagreement
  Focus on cost vs efficiency and risk vs innovation
  Discuss better but more expensive solution
  Include short-term vs long-term thinking
  Include risk vs reward analysis
  Include operational and strategic concerns
  Give one example (approximately 120 words) for each case 

Validation items:
  Ensure reasons are subtle, debatable, or plausible
  Do not use vague data as examples
  Avoid repetition of facts and figures
  Include metrics from reliable sources (e.g. Russia Today, AlJazeera, The Economist, The Guardian)
  Provide details of localisation and genuine geographic data (e.g. countries, regions, towns)
  Avoid obvious or basic advice
  Base contents on the draft below

Draft:
  (3-5 bullet points description of your product/service)

Additional instructions:
  Make a plan
  Ask me if you have any questions
  Reiterate
 ]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<strong>Synopsis</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Background</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Findings and Analysis</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Solutions and Recommendations</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Conclusion</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>References &amp; Appendices</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>
]]>
</qs>
<ans><![CDATA[ ]]></ans>
<hint></hint>
</qa>
<qa>
<qs></qs>
<ans><![CDATA[Suggested answer

<strong>Synopsis</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Background</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Findings and Analysis</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Solutions and Recommendations</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Conclusion</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>References &amp; Appendices</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>
]]>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>13</mdlid>
<clog_expressions>
syllabus = comprehensive guide and document that outlines the academic expectations, topics, assignments, and grading policies for a specific course. Usually distributed by instructors on the first day of class, it acts as a contract between teachers and students to ensure everyone understands the path to success
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<clog_activity>
<mdlid>12</mdlid>
<activity_id>4</activity_id>
<activity_title>Mock self-introduction #3 - Feedback</activity_title>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type>
<activity_type>edit_2columns_2qa</activity_type>
<activity_icon>pix/icons8-quiz-100_white.png</activity_icon>
<activity_lead_in>Use this assessment sheet for feedback of your self-introduction</activity_lead_in>
<instructions><![CDATA[
Practise introducing yourself to a recruiter.
]]></instructions>
<instructions_demo><![CDATA[
Start with a hook / trigger / quote
<em>Anything that can go wrong will go wrong</em> Murphy's Law
&bull; self-introduction

<em>As you have seen in my CV...</em>
&bull; current position
&bull; role

→ anticipate follow-up questions 
Would you like me to share a specific example of how we handle these cases?

&bull; achievements
✓ use metrics
<em>Are you interested in hearing more about that?
Do you want me to expand on that?</em>

→ anticipate follow-up questions 
Have you ever experienced challenges with...?

&bull; previous experience 
✓ explain why it is relevant to the position
<em>Would you like to know more?</em>
<em>Would you like me to walk you through one of the AI assistant projects?</em>

→ anticipate follow-up questions 
Is there anything specific you ought to take into account when considering your application for this job?
(...)
]]></instructions_demo>
<!--<instructions_demo></instructions_demo>-->
<activity_options>stopwatch</activity_options>
<qa>
<qs><![CDATA[
<meter value="6" min="0" low="4" max="10"></meter> <strong>Methodology</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"><!--[ ] shows a variety of experiences (~ 12-20 support stories)-->
[ ] whets the appetite
[〆] makes a memorable, first impression on the listener
[?] elicits expected skills to be validated for this position (by 'thinking aloud')
[✓] addresses specific needs of the target company
[ ] shows awareness of and/or experience in adjacent core skills
[〆] does not follow only a chronological narrative
[〆] follows a clear &amp; logical narrative progression (STAR, CARL, BLUF, Minto/McKinsey Pyramid, SWOT...)
[ ] uses metrics effectively (and regularly, not just to draw conclusions)
[ ] ends initial answer with 'Would you like to hear more?'
[ ] engages in natural conversation (no regurgitation, attentive to follow-up questions)
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Use of STAR approach</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] succinct situation (and NOT a chronological description)
[ ] single-sentence task (focusing on 'I' rather than 'we')
[ ] numerous actions (incl. cross collaboration to suggest size) <!-- actions > context -->
[ ] results (incl. for a variety of stakeholders to show impact scale)
[ ] lessons learnt
[ ] greater focus on actions than context (think 'STAAAAAAR')
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Target area(s) of interest</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] identifies skills (areas of interest, aka buckets) to be evidenced in the support story
[ ] greatest &amp; weakest points of your career
[ ] upstream &amp; downstream feedback
[ ] cross functional collaboration
[ ] conflict resolution
[ ] leadership
[ ] mentoring
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Leadership tell-tale signs</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] demonstrates ownership (although may not be in a managing / leading position)
[ ] motivates stakeholders (across the company and possibly more)
[ ] empowers team members (incl. signs of mentoring)
[ ] can initiate &amp; take decisions without hierarchical support
[ ] acts as team lead (although may face resistance)
[ ] has a vision and is not just a manager
</div>

<!--
<meter value="5" min="0" low="4" max="10"></meter> <strong></strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ]
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Key concepts</strong>
    [ ] legacy leadership
    [ ] strategic delegation
    [ ] ethical leadership
    [ ] proactive leadership
    [ ] decisive leadership
    [ ] inspirational leadership
    [ ] transformational leadership
    [ ] visionary leadership
    [ ] team-centric leadership
    [ ] communication leadership
    [ ] influential leadership
    [ ] principled leadership
stretch project
resilience engineering 
agile mindset 
Pareto principle
sense of belonging
Herzberg 2-factor theory
hygiene factor
gender role
low-hanging fruit
to rest on one's laurels 
self-awareness
resilience 
value creation 
work ethic
stakeholder alignment 
ownership mentality 
critical thinking 
evidence-based decision-making 
career trajectory 
growth mindset 
lessons learned 
constructive feedback 
recognition culture 
team synergy 
inspirational leadership
peer accountability 
cognitive bias
fresh perspective
emotional intelligence 
feedback loop 
stakeholder alignment
cross-functional teamwork
conflict resolution 
professional boundaries 
risk mitigation 
storytelling in business 
persuasive communication 
win-win outcome 
de-escalation techniques
coping strategies 
time management 
impact assessment 
empowerment 
decision-making under pressure 
change management 
knowledge transfer 
psychological safety 
succession planning 

(finish adding buzzwords)
-->
]]></qs>
<ans></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<strong>Feedback</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
<strong><em>Can you please introduce yourself?</em></strong>
25 yr experience with USA, Europe, in commodity exchange
lack of understanding of bureaucrats
→ how process of trading in new conditions should go

01:47 to overcome this difficulty
step by step, this process grows
〆chronological

liberalisation of the gas market

03:00 relevance to economics?
〆MBA approach requires more theoretical justification?

04:34 the main idea of these lectures
gas transportation
electricity market
difficulty in implementing UK &amp; USA models
explained how were implemented

✓ strong argument | USP
UAE are only in their early stages of gas &amp; electricity development, like Russia
reminiscent of a state monopoly
→ coupled decisions
= unlike USA &amp; UK

<strong><em>Could you quote some chapters from your course specifically addressing the needs of UAE students?</em></strong>

<strong><em>How will AI impact measuring systems &amp; facilitate market predictions?</em></strong>

<strong><em>What obstacles do you think you'll be facing?</em></strong>

<strong><em>What other courses would combine with, and involve skills that could be validated at an end of year case study from various disciplines?</em></strong>
✓ marketing by gvt to establish fair pricing
as part of competition law (BrEn) | antitrust law (AmEn)

✓ variety of sources
USA, Oxford, Italy
→ quote sources from the Arabic world
<!--
(practise STAR, McKinsey with the following)
<strong><em>What obstacles do you think you'll be facing?</em></strong>

<strong><em>Why do you need to 'see faces'</em></strong>

<strong><em>Can you tell me about a time when you experienced communication breakdown?</em></strong>

<strong><em>How do you see changes in regulations impacting contents of your courses?</em></strong>

<strong><em>How would you adapt our courses contents to international students?</em></strong>

<strong><em>How will you adapt courses to international students who are not familiar with the Russian market?</em></strong> 

<strong><em></em>Are you aware if other universities follow the same approach?</strong>

<strong><em>What could you add to your course that is different &amp; make students want to attend your course in particular instead of other universities?</em></strong>

<strong><em>How different do you think your future students could be from your previous ones?</em></strong> 

<strong><em>How do you plan preparing your students? What hw will they be given?</em></strong>

<strong><em>Are there any group activities, teamwork sessions...?</em></strong>

<strong><em>How do you conceive your teaching?</em></strong>

<strong><em>Are you a pioneer in this approach? Why?</em></strong>

<strong><em>Can you please expand on that?</em></strong>

<strong><em>How do you plan preparing your students?</em></strong>

<strong><em>How did you actually become involved in this area?</em></strong>

<strong><em>Are you willing to work full time?</em></strong>
-->
</div>
]]></qs>
<ans><![CDATA[
]]></ans>
<hint></hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>11</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit></clog_book_unit><!-- cont. from previous lesson -->

<clog_activity>
<mdlid>10</mdlid>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_title>Kinds of interviews</activity_title>
<functional_language></functional_language>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<display>3</display> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Imagine you wanted to apply for a job in a prestigious company... How many interviews would you need to finally sign a contract? How different are they?</activity_lead_in>
<instructions><![CDATA[
→ match the expressions with the definitions
→ describe a real-life or fictional situation with each expression 
]]></instructions>
<instructions_demo><![CDATA[ I think questions about your CV just take place during screening because...]]></instructions_demo>
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_width_percentage>22</column_width_percentage>
<column_height_em>12</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
<span style="background-color: orange; padding: 0.5em;">screening / short-listing interviews</span>
<span style="background-color: #ff7e00; padding: 0.5em;">skills interviews</span>
<span style="background-color: red; padding: 0.5em;">behavioural interviews</span>
<span style="background-color: green; padding: 0.5em;">compensation package negotiations</span>
]]></targets>
<js_droppables>
1;2;3
4;5;6;7;8
9;10;11;12
13;14
</js_droppables>
<activity_contents><![CDATA[
<div contenteditable="true">conducted by a recruiter</div>
<div contenteditable="true">background check</div>
<div contenteditable="true">occasional behavioural questions</div>
<div contenteditable="true">conducted by a peer from your industry or a close manager</div>
<div contenteditable="true">hard skills</div>
<div contenteditable="true">case studies</div>
<div contenteditable="true">critical thinking</div>
<div contenteditable="true">stress / extreme questions</div>
<div contenteditable="true">conducted by a coach or mentor from your industry, perhaps or your future manager</div>
<div contenteditable="true">past experience &amp; potential for development</div>
<div contenteditable="true">being a good fit for the team</div>
<div contenteditable="true">matching corporate culture</div>
<div contenteditable="true">aligning competitive offers</div>
<div contenteditable="true">negotiating remuneration, perks, etc</div>
]]></activity_contents>
<key><![CDATA[
screening / short-listing interview
conducted by a recruiter
background check
occasional behavioural questions

skills interview
conducted by a peer from your industry or a close manager
hard skills
case studies
critical thinking
stress / extreme questions

behavioural interview
conducted by a coach or mentor from your industry, perhaps or your future manager
past experience &amp; potential for development
being a good fit for the team
matching corporate culture

compensation package interview
aligning competitive offers
negotiating remuneration, perks, etc
]]></key>
</clog_activity>

<clog_activity>
<mdlid>9</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>8</mdlid>
<clog_deco><![CDATA[
I am not <strike>shure</strike> <strong>sure</strong> it will work
In my 25 <strike>years</strike> <strong>year</strong> epxerience I saw...
<strong>There are</strong> A lot of nationalities <strike>is</strike> in your universities
... in the <strike>exchange of</strike> <strong>trade of</strong> commodities <strike>market</strike> you should
... in the <strike>exchange of</strike> commodities market you should
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260711</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit>3000</clog_session_credit>
<clog_session_credit_date>20260711</clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 0 +3000 = 0</clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>JH | Communication strategies | Seven stages of a case study</clog_session_title>
<clog_session_title>JH | Mock self-introduction #4 | Communication strategies | Seven stages of a case study</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
1) Mock self-introduction - Feedback
→ check feedback from previous lesson
→ prepare for another mock self-introduction
→ prepare sample TOC (table of contents) from your courses for follow-up questions


2) Choosing communication strategies
Would you know how to communicate under pressure? What different approaches can you choose depending on the context?
→ match the definitions with the expressions
→ describe a real-life or fictional situation with each expression 


3) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Creating a job hunting roadmap 2</clog_book_unit><!-- cont. from previous lesson -->

<clog_activity>
<mdlid>7</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Choosing communication strategies</activity_title>
<functional_language></functional_language>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<activity_status>active</activity_status>
<display>3</display> 
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Would you know how to communicate under pressure? What different approaches can you choose depending on the context?</activity_lead_in>
<instructions><![CDATA[
→ match the definitions with the expressions
→ describe a real-life or fictional situation with each expression 
]]></instructions>
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_background_color></column_background_color>
<column_font_color></column_font_color>
<column_font_size_percentage></column_font_size_percentage>
<column_width_percentage>30</column_width_percentage>
<column_height_em>12</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
BLUF (Bottom Line Up Front)<br />→ focus mostly on the results
Minto / McKinsey Pyramid<br />→ convince with details<br />as long as it is necessary<br />(from most to least important)
STAR (Situation, Task, Actions, Result)<br />→ shorten a (success) story
]]></targets>
<js_droppables>
1;2
3;4;5;9
3;6;7;8;9
</js_droppables>
<activity_contents><![CDATA[
The company web-site is going down for scheduled maintenance
You need to schedule an urgent meeting to satisfy latest client requirements 
Writing an introductory e-mail
Answering questions after a presentation
Dealing with resistance while negotiating sticky points
Behavioural questions
Coaching a junior staff member
Performance appraisal
Presentation
]]></activity_contents>
<key><![CDATA[
BLUF (Bottom Line Up Front)
The company web-site is going down for scheduled maintenance
You need to schedule an urgent meeting to satisfy latest client requirements 

Minto / McKinsey Pyramid
Writing an introductory e-mail
Answering questions after a presentation
Dealing with resistance while negotiating sticky points

STAR (Situation, Task, Actions, Result)
(Writing an introductory e-mail)
Behavioural questions
Coaching a junior staff member
Performance appraisal
Presentation
]]></key>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Bottoms Up - BE</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Case study</clog_book_unit>

<clog_activity>
<mdlid>6</mdlid>
<activity_id>1</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Seven stages of a case study</activity_title>
<activity_title>Building a case study with stages</activity_title>
<methodology>Anticipate tasks &amp; practise skills needed to complete a case study that proves engaging to your audience</methodology> <!-- compelling to a recruiter -->
<functional_language></functional_language>
<activity_status>active</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>How are case studies structured?</activity_lead_in>
<instructions><![CDATA[
Why is it relevant to understand such narrative breakdown?
<span class="show_key">
✓ when approaching a case study, identify clearly the purpose of each section in order to understand how to recycle them in the presentation
e.g. you wouldn't need to mention findings in your introduction unless these <em>allowed your audience to quickly understand the core of the case...</em>
</span>

→ match the expressions listed below with the stages
example:
<span style="display: block; box-shadow: 0px 8px 20px 0px rgba(0,0,0,0.2); width: 30%;";>
<span style="display: block; v-align: right; background-color: DarkSeaGreen; width: 60%;">7. References &amp; Appendices</span>
Evidence Support: 
✓ lists all sources used
Supplementary Material: 
✓ includes raw data, figures, or transcripts which support the analysis</span>

→ imagine a prompt to generate 200-word long contents for each stage
(you will be recycling some of these contents in your presentation)
]]></instructions>
<instructions_demo><![CDATA[Prompt sample:

Write a 200-word text 
  <span style="display: block; background-color: DarkSeaGreen";>to provide a snapshot of the entire report, including the main issue, key findings, and recommended solutions. The purpose is to allow readers to quickly understand the core of the case.</span>
  
Topic: (your case study)

Language constraints:
  Target level C1
  Use British English
  Use natural spoken business English
  Use complex or non-transparent expressions (C1 level or idiomatic phrases)

Narrative constraints:
  Start with a rhetorical question
  Suggest 4 scenarios (worst case, BATNA, compromise, ideal outcome)
  Include causality and consequences expressions
  Use realistic business logic

(...)

Additional instructions:
  Make a plan
  Ask me if you have any questions
  Reiterate
]]></instructions_demo>
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_background_color></column_background_color>
<column_font_color></column_font_color>
<column_font_size_percentage></column_font_size_percentage>
<column_width_percentage>31</column_width_percentage>
<column_height_em>8</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Overview:<br />✓ provides a snapshot of the entire report, including the main issue, key findings, and recommended solutions<br />Purpose:<br />✓ allows readers to quickly understand the core of the case
Context:<br />✓ introduces the topic and sets the stage<br />Aims:<br />✓ outlines the purpose of the study and what it intends to achieve<br />Approach:<br />✓ mentions the theoretical tools or research methods used
Contextualization:<br />✓ describes the specific entity (person, organization, or event) being studied and its background, which is crucial for reader understanding<br />Significance:<br />✓ explains why this case is worthy of study, often highlighting a central dilemma
Issue Identification:<br />✓ presents the main problems or key issues discovered during the investigation<br />Analysis:<br />✓ interprets the findings using evidence, such as data, interviews, or theoretical models to explain the causes of the problems
Action Plan:<br />✓ proposes solutions to the problems highlighted in the analysis<br />Justification:<br />✓ explains why these recommendations are the best course of action based on the evidence
Summary:<br />✓ reviews the main points and key lessons learned<br />Impact:<br />✓ reiterates how the actions taken fulfilled the objectives of the case study
]]></targets>
<!--Evidence Support:<br />✓ lists all sources used<br />Supplementary Material:<br />✓ includes raw data, figures, or transcripts which support the analysis -->
<js_droppables>
1
2
3
4
5
6
</js_droppables>
<activity_contents><![CDATA[
Executive Summary/Synopsis
Introduction
Background
Findings and Analysis
Solutions and Recommendations
Conclusion
]]></activity_contents>
<!--7. References &amp; Appendices -->
<key><![CDATA[
1. Executive Summary/Synopsis
Overview: 
✓ provides a snapshot of the entire report, including the main issue, key findings, and recommended solutions
Purpose: 
✓ allows readers to quickly understand the core of the case

2. Introduction
Context: 
✓ introduces the topic and sets the stage
Aims: 
✓ outlines the purpose of the study and what it intends to achieve
Approach: 
✓ mentions the theoretical tools or research methods used

3. Background
Contextualization: 
✓ describes the specific entity (person, organization, or event) being studied and its background, which is crucial for reader understanding
Significance: 
✓ explains why this case is worthy of study, often highlighting a central dilemma

4. Findings and Analysis
Issue Identification: 
✓ presents the main problems or key issues discovered during the investigation
Analysis: 
✓ interprets the findings using evidence, such as data, interviews, or theoretical models to explain the causes of the problems

5. Solutions and Recommendations
Action Plan: 
✓ proposes solutions to the problems highlighted in the analysis
Justification: 
✓ explains why these recommendations are the best course of action based on the evidence

6. Conclusion
Summary: 
✓ reviews the main points and key lessons learned
Impact: 
✓ reiterates how the actions taken fulfilled the objectives of the case study

7. References &amp; Appendices
Evidence Support: 
✓ lists all sources used
Supplementary Material: 
✓ includes raw data, figures, or transcripts which support the analysis
]]></key>
</clog_activity>


<clog_activity>
<mdlid>5</mdlid>
<clog_expressions>
syllabus = comprehensive guide and document that outlines the academic expectations, topics, assignments, and grading policies for a specific course. Usually distributed by instructors on the first day of class, it acts as a contract between teachers and students to ensure everyone understands the path to success
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>4</mdlid>
<clog_deco><![CDATA[
(...) <strike>raising</strike> <strong>developing | deploying</strong> a new technology
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260704</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:45-10:45</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_rate>3000</clog_session_rate>
<clog_session_balance>-3000 + 0 = -3000</clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>JH | Mock self-introduction #2</clog_session_title>
<clog_session_title>JH | Mock self-introduction #2 | Communication strategies</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
1) Mock self-introduction - Feedback
→ check feedback from previous lesson
→ prepare for another mock self-introduction
(concise quote, shorter descriptions...)


2) Choosing communication strategies
Would you know how to communicate under pressure? What different approaches can you choose depending on the context?
→ match the definitions with the expressions
→ describe a real-life or fictional situation with each expression 


3) Update your LinkedIn Profile
<a class="clog" target="about_blank" href="https://www.linkedin.com/in/boris-cherny-ab4b9215/">https://www.linkedin.com/in/boris-cherny-ab4b9215/</a>
## Work places 
→ explain in 1-2 sentences each work place characteristics (before giving your experience there!)
✓ <em>The corporate university learning solutions are a synthesis of knowledge from top experts, group leaders and world-known best practices. 80% of the in-house learning solutions are delivered by internal trainers, managers and key experts.</em>

## Achievements / success stories &amp; goals
→ sum up in 1-2 sentences
✓ <em>Challenged by the competition, I was able to provide innovative solutions that cut costs by 15% within 2 months</em>

## Work experience tasks &amp; responsibilities
→ avoid using long lists of past-participles
〆<em>Сentralized and implemented a unified system of management education in the organisation. Created a system of managerial learning for leaders in this industry: designed of a programme portfolio, created learning solutions; grew a corporate university team of 60, taught a team of 500 internal trainers</em>

✓ good example
&bull; centralized and implemented a unified system of education in the organisation with LMS for 5000 employees
&bull; created a system of managerial learning for 10 leaders in this industry
&bull; designed a programme portfolio of 150 pages
(...)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
Profi.ru - D.Potter Zoom Meeting (recurring)
Meeting ID: 765 1187 4648
<strong>Password: pFGjq3</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1">https://us04web.zoom.us/j/76511874648?pwd=pqq81L5Zbdw6lT8hToYVMKUIJsisYn.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit>Preparing for face-to-face meetings</clog_book_unit>

<clog_activity>
<mdlid>3</mdlid>
<activity_id>4</activity_id>
<activity_title>Mock self-introduction #2 - Feedback</activity_title>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type>
<activity_type>edit_2columns_2qa</activity_type>
<activity_icon>pix/icons8-quiz-100_white.png</activity_icon>
<activity_lead_in>Use this assessment sheet for feedback of your self-introduction</activity_lead_in>
<instructions><![CDATA[
Practise introducing yourself to a recruiter.
]]></instructions>
<instructions_demo><![CDATA[
Start with a hook / trigger / quote
<em>Anything that can go wrong will go wrong</em> Murphy's Law
&bull; self-introduction

<em>As you have seen in my CV...</em>
&bull; current position
&bull; role

→ anticipate follow-up questions 
Would you like me to share a specific example of how we handle these cases?

&bull; achievements
✓ use metrics
<em>Are you interested in hearing more about that?
Do you want me to expand on that?</em>

→ anticipate follow-up questions 
Have you ever experienced challenges with...?

&bull; previous experience 
✓ explain why it is relevant to the position
<em>Would you like to know more?</em>
<em>Would you like me to walk you through one of the AI assistant projects?</em>

→ anticipate follow-up questions 
Is there anything specific you ought to take into account when considering your application for this job?
(...)
]]></instructions_demo>
<!--<instructions_demo></instructions_demo>-->
<activity_options>stopwatch</activity_options>
<qa>
<qs><![CDATA[
<meter value="7" min="0" low="4" max="10"></meter> <strong>Methodology</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"><!--[ ] shows a variety of experiences (~ 12-20 support stories)-->
[ ] whets the appetite
[✓] makes a memorable, first impression on the listener
[?] elicits expected skills to be validated for this position (by 'thinking aloud')
[✓] addresses specific needs of the target company
[✓] shows awareness of and/or experience in adjacent core skills
[ ] does not follow only a chronological narrative
[〆] follows a clear &amp; logical narrative progression (STAR, CARL, BLUF, Minto/McKinsey Pyramid, SWOT...)
[✓] uses metrics effectively (and regularly, not just to draw conclusions)
[✓] ends initial answer with 'Would you like to hear more?'
[✓] engages in natural conversation (no regurgitation, attentive to follow-up questions)
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Use of STAR approach</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] succinct situation (and NOT a chronological description)
[ ] single-sentence task (focusing on 'I' rather than 'we')
[ ] numerous actions (incl. cross collaboration to suggest size) <!-- actions > context -->
[ ] results (incl. for a variety of stakeholders to show impact scale)
[ ] lessons learnt
[ ] greater focus on actions than context (think 'STAAAAAAR')
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Target area(s) of interest</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] identifies skills (areas of interest, aka buckets) to be evidenced in the support story
[ ] greatest &amp; weakest points of your career
[ ] upstream &amp; downstream feedback
[ ] cross functional collaboration
[ ] conflict resolution
[ ] leadership
[ ] mentoring
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Leadership tell-tale signs</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ] demonstrates ownership (although may not be in a managing / leading position)
[ ] motivates stakeholders (across the company and possibly more)
[ ] empowers team members (incl. signs of mentoring)
[ ] can initiate &amp; take decisions without hierarchical support
[ ] acts as team lead (although may face resistance)
[ ] has a vision and is not just a manager
</div>

<!--
<meter value="5" min="0" low="4" max="10"></meter> <strong></strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
[ ]
</div>

<meter value="5" min="0" low="4" max="10"></meter> <strong>Key concepts</strong>
    [ ] legacy leadership
    [ ] strategic delegation
    [ ] ethical leadership
    [ ] proactive leadership
    [ ] decisive leadership
    [ ] inspirational leadership
    [ ] transformational leadership
    [ ] visionary leadership
    [ ] team-centric leadership
    [ ] communication leadership
    [ ] influential leadership
    [ ] principled leadership
stretch project
resilience engineering 
agile mindset 
Pareto principle
sense of belonging
Herzberg 2-factor theory
hygiene factor
gender role
low-hanging fruit
to rest on one's laurels 
self-awareness
resilience 
value creation 
work ethic
stakeholder alignment 
ownership mentality 
critical thinking 
evidence-based decision-making 
career trajectory 
growth mindset 
lessons learned 
constructive feedback 
recognition culture 
team synergy 
inspirational leadership
peer accountability 
cognitive bias
fresh perspective
emotional intelligence 
feedback loop 
stakeholder alignment
cross-functional teamwork
conflict resolution 
professional boundaries 
risk mitigation 
storytelling in business 
persuasive communication 
win-win outcome 
de-escalation techniques
coping strategies 
time management 
impact assessment 
empowerment 
decision-making under pressure 
change management 
knowledge transfer 
psychological safety 
succession planning 

(finish adding buzzwords)
-->
]]></qs>
<ans></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<strong>Feedback</strong>
<div contenteditable="true" style="background-color: #DAF7A6; width: 80%; padding-left: 0.5em; font-size: 110%;"> 
<strong><em>Can you please introduce yourself?</em></strong>
〆started with a sigh
→ double-check body language

<em>Unless structure follows strategy, inefficiency results</em>
〆unclear grammar (subject ↔ object)
→ paraphrase for grammar accuracy

✓ v.convincing metrics
Gazprom, Lemonov, deputy prof at G. Uni, mgr studies, MBA students

<strong><em>How do you see changes in regulations impacting contents of your courses?</em></strong> [01:50]
✓ new theoretical approaches
✓ enterprise (corporate) management

<strong><em>How would you adapt our courses contents to international students?</em></strong> [03:24]
how the gas market functions
liberalisation
experience of the US
clear model
implement practical approach into the Russian gas market
theoretical approach
new institutional economics: 
- why new commodity exchange is needed
- how to manage a corporation with such assets
✓ take for granted students already know of...

<strong><em>How will you adapt courses to international students who are not familiar with the Russian market?</em></strong> [01:26]
from a theoretical pov...
〆rather chronological description
→ use STAR to gain impact

<strong><em></em>Are you aware if other universities follow the same approach?</strong>
✓ Harvard, MIT

<strong><em>What could you add to your course that is different &amp; make students want to attend your course in particular instead of other universities?</em></strong> [01:57]
age of modern, academic knowledge
most recent regulations

<strong><em>How different do you think your future students could be from your previous ones?</em></strong> [01:33]
Gazprom middle managers
administrative, planned economy

<strong><em>How do you plan preparing your students? What hw will they be given?</em></strong> [01:23]
✓ prep based on lecture contents
✓ draw conclusion
✓ provide arguments &amp; recommendations

<strong><em>Are there any group activities, teamwork sessions...?</em></strong> [00:52]
✓ teams brainstorm, argue...
✓ what methods may be implemented to solve...

<strong><em>What obstacles do you think you'll be facing?</em></strong> [01:40]
✓ prepare structure carefully
assess initial level
develop contents
on-line delivery with interactive tools
ask questions &amp; feedback
〆rather chronological description
→ use STAR to gain impact

<strong><em>Why do you need to 'see faces'</em></strong> [00:54]
are they in contact?
do they absorb my information?
am I too fast?
attention explained by their mimics
→ use McKinsey to gain impact

<strong><em>Can you tell me about a time when you experienced communication breakdown?</em></strong> [02:11]
✓ not necessarily due to technical reasons
✓ get administrative feedback from an assistant
→ use STAR to gain impact

<strong>Conclusions</strong>
✓ convincing answers to middle paced questions every 1:30~2min
✓/〆need to practise alternative patterns e.g. STAR, McKinsey

[?] elicits expected skills to be validated for this position (by 'thinking aloud')
→ voice your thoughts to help the recruiter understand you are on the same page
e.g. <em>I suppose you want me to give evidence of my teaching xyz...</em>

→ provide some of your courses TOC (table of contents) for more targeted questions by recruiter
<!--
<strong><em>How do you conceive your teaching?</em></strong>

<strong><em>Are you a pioneer in this approach? Why?</em></strong>

<strong><em>Can you please expand on that?</em></strong>

<strong><em>How do you plan preparing your students?</em></strong>

<strong><em>How did you actually become involved in this area?</em></strong>

<strong><em>Are you willing to work full time?</em></strong>
-->
</div>
]]></qs>
<ans><![CDATA[
]]></ans>
<hint></hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>2</mdlid>
<clog_expressions>
STAR = (S) Situation (T) Task (A) Action (R) Result, technique used by interviewers to gather all the relevant information about a specific capability that the job requires
Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
BLUF = Bottom Line Up Front 
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>1</mdlid>
<clog_deco><![CDATA[
...a military <strike>company</strike> <strong>campaign</strong>
You may <strike>ask</strike> <strong>wonder</strong> what is the connection process...
<em>Unless structure follows strategy, <strong>it results in </strong>inefficiency <strike>results</strike></em>
It is not clear what products <strike>bring</strike> <strong>are brought</strong> to the commodities market
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>

</clog_session>

</root>
