<root>
<clog_course_details>
<clog_member></clog_member>
<clog_password></clog_password>
<clog_last_update>20260914</clog_last_update>
<clog2dbdetails>
<courseid_ofl>172</courseid_ofl>
<mbzfile2restore></mbzfile2restore>
<mbzsessions2restore>2</mbzsessions2restore>
<mooshcli_offline>
</mooshcli_offline>
<courseid_onl>111</courseid_onl>
</clog2dbdetails>
<clog_notes>
<![CDATA[
vim cheat sheet
:setlocal spell spelllang=ru_yo en_gb fr
<a class="clog" target="about_blank" href=""></a>

<a class="clog" target="about_blank" href="http://www.ictnle.com/tmp_pdf/"></a>
<img src="pix/icons8-reading-100.png" width="35em" border="0" alt="icons8-reading-100.png">

<img src="pix/icons8-quiz-100.png" width="35em" border="0" alt="quarterly test"> Prepare for quarterly test
<img src="pix/icons8-dictionary-100.png" width="30em" border="0" alt="vocab pre teach" />
<img src="pix/icons8-hammer-100.png" width="30em" border="0" alt="functional language"> 
<img src="pix/icons8-automation-100.png" width="35em" border="0" alt="grammar focus" />
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-listen-100.png" width="35em" border="0" alt="listening"> Download onto your phone or tablet and listen carefully.

Kamran

This is just to confirm we may meet on a regular schedule Tue-Thu 16:00-16:50.

Please note I'll be travelling abroad for some holidays next week (but will still be working remotely when possible).

I'll have to cancel all lessons on the following days:
16.07
20-21-22-23-24.07
13.08

If you wish, we may reschedule as follows:
16.07 → 17.07 16:00-16:50 MSK
13.08 → 14.08 16:00-16:50 MSK
 
Let me know if you'd rather have a substitute teacher,
Duncan

36yo
20260714
6yo son
plays drums
parents in Baku
from Baku

Discipline gives birth to discipline
Shaolin Monks saying

]]>
</clog_notes>
<clog_format>xml</clog_format>
<clog_plugins>
sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc
</clog_plugins>
<clog_company>
<clog_company_name>NLMK</clog_company_name>
<clog_course_name>BE C1 iKA 2026-1</clog_course_name>
<email>abilov_ka@nlmk.com</email>
<phone></phone>
<account_number01></account_number01>
<account_number02></account_number02>
<account_number03></account_number03>
</clog_company>
<clog_list_of_students>
<!--
<clog_student>
<clog_name>Kamran</clog_name>
<clog_surname>Abilov</clog_surname>
<email>@TLAnderson</email>
<phone>89035713644</phone>
</clog_student>
-->
</clog_list_of_students>
</clog_course_details>

<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260918</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>tbc</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Lifestyle magazine - pitch</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1 Innovation
pg 13 ex 3 reading<!-- pg 26 -->
Lifestyle e-mail
pg 13 ex 4 A B C roleplay<!-- pg 26 -->
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>1.3 Pitching your ideas</clog_book_unit>
<!-- cont from pg 12 ex 2 spea -->
<clog_activity>
<mdlid>56</mdlid>
<activity_id></activity_id>
<activity_title>Persuasive techniques for pitching</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>What do you find most challenging when pitching to people?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
What do you find most challenging when pitching to people?
<span class="show_key">
✓ starting
✓ finding the right arguments
✓ understanding their needs
✓ building a convincing narrative
(...)
</span>

pg 12 ex 1 A B speaking<!-- pg 25 -->

T / Cl
Have you got any tricks to make people listen to you?
<span class="show_key">
✓ offer some exclusive Arabic coffee
→ people won't fall asleep during the presentation!
✓ hand out chocolate
→ participants will want to come back
</span>

pg 12 ex 1 C speaking<!-- pg 26 -->

Functional language: Pitching an idea for a magazine section

pg 12 ex 2 speaking<!-- pg 26 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>55</mdlid>
<activity_id></activity_id>
<activity_title>Pitching an idea for a magazine section</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>What makes a pitch effective?</activity_lead_in>
<activity_contents><![CDATA[
pg 13 ex 3 reading<!-- pg 26 -->
Lifestyle e-mail

pg 13 ex 4 A B C roleplay<!-- pg 26 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>54</mdlid>
<activity_id>2</activity_id>
<activity_title>Structure of a pitch</activity_title>
<functional_language>Structure of a pitch</functional_language>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_icon>pix/icons8-metronome-filled-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Imagine you want to sell a new service. What do you start with? How do you end your presentation? 
</activity_lead_in>
<instructions><![CDATA[Place the stages in the correct order.]]></instructions>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
]]></instructions>
<!--<instructions_demo><![CDATA[
  ]]></instructions_demo> 
-->
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_background_color></column_background_color>
<column_font_color></column_font_color>
<column_font_size_percentage></column_font_size_percentage>
<column_width_percentage>8</column_width_percentage>
<column_height_em>5</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
<div style="margin-top: -1em; background-color: cyan; padding: none;"> stage 1 </div>
<div style="margin-top: -1em; background-color: cyan; padding: none;"> stage 2 </div>
<div style="margin-top: -1em; background-color: #00827f; padding: none;"> stage 3 </div>
<div style="margin-top: -1em; background-color: #00827f; padding: none;"> stage 4 </div>
<div style="margin-top: -1em; background-color: green; padding: none;"> stage 5 </div>
<div style="margin-top: -1em; background-color: green; padding: none;"> stage 6 </div>
<div style="margin-top: -1em; background-color: #ff7e00; padding: none;"> stage 7 </div>
<div style="margin-top: -1em; background-color: #ff7e00; padding: none;"> stage 8 </div>
<div style="margin-top: -1em; background-color: salmon; padding: none;"> stage 9 </div>
<div style="margin-top: -1em; background-color: salmon; padding: none;"> stage 10 </div>
]]></targets>
<js_droppables>
1
2
3
4
5
6
7
8
9
10
</js_droppables>
<activity_contents><![CDATA[
rhetorical question / hook / quote
self-introduction &amp; name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise
]]></activity_contents>
<key><![CDATA[
rhetorical question / hook / quote
self-introduction
name of the company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
request
anticipated questions
promise  
]]></key>
</clog_activity>

<clog_activity>
<mdlid>53</mdlid>
<activity_id>Pitch at an editorial meeting</activity_id>
<activity_title></activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>Can you deliver a pitch as effectively as a native speaker?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
Can you deliver a pitch as effectively as a native speaker?
<span class="show_key">
✓ theoretically, yes
✓ communication skills are more important than linguistic ones
</span>

pg 13 ex 5 A B video<!-- pg 26 -->
business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l3_1.3.1.mp4

Functional language: Describing a snappy and appealing pitch

set for homework
pg 13 ex 6 vocab<!-- pg 26 -->

pg 13 ex 7 A B speaking<!-- pg 26 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>52</mdlid>
<clog_expressions>
snappy = (of a remark, title, etc.) clever or amusing and short; (informal) attractive and fashionable; (of people or their behaviour) tending to speak to people in a bad-tempered, impatient way; lively; quick
upbeat = (informal) positive and enthusiastic; making you feel that the future will be good
gizmo = general word for a small piece of equipment, often one that does sth in a new and clever way; nonsensical placeholder name for something that one does not know the proper term for
appealing = attractive and interesting
tech-savvy = well informed about or proficient in the use of modern technology, especially computers
to monetise = to earn revenue from (an asset, business, etc.); to convert into or express in the form of currency
unbiased = not taking sides, impartial, objective
</clog_expressions>
</clog_activity>

</clog_support_material>

<!-- cont. course_log_rrwcgroup5_2025-1.xml -->

<clog_activity>
<mdlid>51</mdlid>
<clog_deco><![CDATA[
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>





<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260914</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Pitching your ideas</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
(rescheduled from previous lesson)
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
English Grammar in Use - Advanced 3rd Ed by Hewings, Cambridge University Press
<img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icons8-hand-with-pen-100.png"> Unit 53 Relative pronouns (defining, non defining relative clauses) <!-- pg 106-107 key pg 264 -->
pg 107 ex 53.2 53.3
<img src="pix/icons8-key-50.png" width="35em" border="0" alt="key to exercise"> Check your answers with the key at the end of the file
<a class="clog" target="about_blank" href="https://msk.ictnle.com/sdata/tmp_pdf/advanced_grammar_in_use_3rd_ed_with_answers_martin_hewings_pg106-107-264_unit53_defining_non_defining_clauses_w_key.pdf">advanced_grammar_in_use_3rd_ed_with_answers_martin_hewings_pg106-107-264_unit53_defining_non_defining_clauses_w_key.pdf</a>


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.2 How innovators think</clog_book_unit>
<clog_book_unit></clog_book_unit>
<!-- cont from pg 11 ex 8 A -->
<clog_activity>
<mdlid>50</mdlid>
<activity_id></activity_id>
<activity_title>Grammar reference</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
Grammar: Articles  

pg 11 ex 5 grammar<!-- pg 24 -->
→ pg 116 grammar reference

T / Cl
They need time to think about [- | an | the] idea, ♣ which makes them appear to be doing very little.
<span class="show_key">
♣ which makes them appear to be doing very little
→ refers to time, and NOT idea
= non defining clause
→ doesn't describe / define 'idea'
✓ an
</span>

<!-- set for homework -->
pg 11 ex 6 7 grammar<!-- pg 24 -->

T / Cl
Do you sometimes enthuse over some new technologies?
<span class="show_key">
✓ artificial intelligence
✓ ad hoc testing
✓ folding smartphones
</span>

Would you be more creative if you could afford to be more egotistical?
<span class="show_key">
✓ if you worked freelance
〆probably not if your team had to wait for you
→ be assertive to take time &amp; come up with divergent ideas
</span>

pg 11 ex 8 A B writing<!-- pg 24 -->

T / Cl
What technologies which you have discovered at work do you marvel about?
Are you intrigued by the latest management trends in business?
Have you ever got tired of some creative person's personality? Why?
(...)
]]></activity_contents>
</clog_activity>

<!-- skipped pg 112 chain of command - see rrwcgp5 -->

</clog_support_material>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>1.3 Pitching your ideas</clog_book_unit>

<clog_activity>
<mdlid>49</mdlid>
<activity_id></activity_id>
<activity_title>Persuasive techniques for pitching</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>What do you find most challenging when pitching to people?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
What do you find most challenging when pitching to people?
<span class="show_key">
✓ starting
✓ finding the right arguments
✓ understanding their needs
✓ building a convincing narrative
(...)
</span>

pg 12 ex 1 A B speaking<!-- pg 25 -->

T / Cl
Have you got any tricks to make people listen to you?
<span class="show_key">
✓ offer some exclusive Arabic coffee
→ people won't fall asleep during the presentation!
✓ hand out chocolate
→ participants will want to come back
</span>

pg 12 ex 1 C speaking<!-- pg 26 -->

Functional language: Pitching an idea for a magazine section

pg 12 ex 2 speaking<!-- pg 26 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>48</mdlid>
<clog_expressions>
pitch = talk or arguments used by a person trying to sell things or persuade people to do sth
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>47</mdlid>
<clog_deco><![CDATA[
There was an answer which <strike>was going out of my mind</strike> <strong>I kept forgetting</strong>
I used Grammarly <strike>before</strike> <strong>once</strong> when I wrote my CV
I <strike>used</strike> <strong>used to use</strong> Grammarly before <strong>(OR in the past), for example</strong> when I wrote <strong>(OR was writing)</strong> my CV
... red <strike>tapes</strike> <strong>tape</strong>
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260910</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Defining vs non defining relative clauses</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
English Grammar in Use - Advanced 3rd Ed by Hewings, Cambridge University Press
<img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icons8-hand-with-pen-100.png"> Unit 53 Relative pronouns (defining, non defining relative clauses) <!-- pg 106-107 key pg 264 -->
pg 107 ex 53.2 53.3
<img src="pix/icons8-key-50.png" width="35em" border="0" alt="key to exercise"> Check your answers with the key at the end of the file
<a class="clog" target="about_blank" href="https://msk.ictnle.com/sdata/tmp_pdf/advanced_grammar_in_use_3rd_ed_with_answers_martin_hewings_pg106-107-264_unit53_defining_non_defining_clauses_w_key.pdf">advanced_grammar_in_use_3rd_ed_with_answers_martin_hewings_pg106-107-264_unit53_defining_non_defining_clauses_w_key.pdf</a>


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]></clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - JH</clog_book_title>
<clog_book_level>B2</clog_book_level>
<clog_book_unit></clog_book_unit>
<clog_book_unit>Business or pleasure</clog_book_unit>

<clog_activity>
<mdlid>46</mdlid>
<activity_id>1</activity_id>
<activity_title>Russian business landscape: a fertile desert awaiting water</activity_title>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Interview with Izac Adizes by Vedomosti.ru
Why Russians don't use their brains<!-- Ицхак Адизеc -->
<a class="clog" target="about_blank" href="http://www.youtube.com/watch?v=ewEb_lAd0zc">http://www.youtube.com/watch?v=ewEb_lAd0zc</a>

Watch the video.
→ answer the questions]]></instructions>
<instructions02><![CDATA[
<div align="left"><img src="mindmaps/russian_background_mindmap.png" width="90%" border="0" alt="Russian background mindmap"></div>
]]></instructions02>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo>-->
<!--      Caucasus traits of character
pride &amp;self-esteem prevents people from accomplishing minor tasks
spontaneously
even a waiter will deny providing unsolicited help

instrumental adoption of children to satisfy egocentrism

Kudrin, a potential as a dinosaur for surviving current political terror & amp;vertical management style
a patriarch sharing modern values

no mature demand
lack of informed choice
-->
<html5_video>why_russians_dont_use_their_brains_interview_of_izac_adizes_by_vedomosti.mp4</html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>How has Russia’s historical development influenced its current trade practices?
(Euro-Asian heritage, Soviet legacy)</qs>
<ans><![CDATA[
✓ developed under Mongolian influence and adopted Asian practices
✓ built independent mentality without single dominant foreign model
✓ integrated haggling and bribery into business culture
✓ carries long-lasting marks from Soviet era
✓ combines European and Asian commercial behaviours
〆not fully aligned with Western standards
]]></ans>
<hint></hint>
</qa>
<qa>
<qs>What are the characteristics of a patriarchal system of values?
</qs>
<ans>
✓ based on respect of the elder ones
〆responsibilities &amp; authority can't bypass age-related hierarchy
〆no initiative granted to the younger ones (who are not trusted to be accountable)
〆no ability to delegate
→ control through terror
→ principles of democracy irrelevant &amp; misunderstood by the masses
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>How does the patriarchal system shape management and authority in Russian organisations?</qs>
<ans><![CDATA[
✓ bases authority on age and seniority
✓ restricts initiative among younger employees
✓ limits delegation of responsibilities
✓ reinforces strict top-down decision making
✓ maintains control through fear in some cases
→ doesn't encourage democratic participation
]]></ans>
<hint>vertical management = top-down control structure
</hint>
</qa>
<qa>
<qs>What characteristics define the “golden youth” in Russia and their approach to responsibility?</qs>
<ans><![CDATA[
✓ grew up in protected and privileged environments
✓ received education abroad and became cosmopolitan
✓ focused on pleasure and present moment lifestyle
✓ avoided responsibility and accountability
✓ take impulsive and risky decisions
→ haven't developed resilience or discipline, unlike previous generations?
]]></ans>
<hint>carpe diem = enjoy present moment
self-indulgent = focused on own pleasure
</hint>
</qa>
<qa>
<qs>How does the “new elite” differ from the golden youth in terms of mindset and ambitions?</qs>
<ans><![CDATA[
✓ pursues continuous learning and self-improvement
✓ sets realistic and long-term objectives
✓ combines international outlook with local awareness
✓ shows determination and ambition
✓ seeks to improve conditions in Russia
〆can't fully escape corruption constraints?
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What role do the nouveaux-riches play in the Russian business culture?</qs>
<ans><![CDATA[
✓ display wealth through visible luxury items
✓ influence social perception of success
✓ act unpredictably in business dealings
✓ lack clear purpose or strategic direction (offshore investments)
✓ repeat mistakes seen in other economies
〆don't provide stable or reliable leadership
]]></ans>
<hint>status symbols = items showing wealth
</hint>
</qa>
<qa>
<qs>What obstacles do Russian entrepreneurs face in developing their businesses?</qs>
<ans><![CDATA[
✓ encounter complex bureaucracy and regulations
✓ deal with corruption at local levels
✓ adapt global practices to local conditions
✓ simplify products for immature markets
✓ rely on negotiation skills to survive
〆don't benefit from strong institutional support
]]></ans>
<hint>red tape = excessive bureaucracy
</hint>
</qa>
<qa>
<qs>How do Russian consumers typically behave in the marketplace?</qs>
<ans><![CDATA[
✓ follow trends and social pressure
✓ prioritise image and external perception
✓ show limited awareness of consumer rights
✓ spend heavily on non-essential goods
✓ act cautiously on important purchases
〆still not learning effectively from past mistakes?
]]></ans>
<hint>herd instinct = following others
keeping up appearances = trying to look successful
</hint>
</qa>
<qa>
<qs>Why is competition limited in many Russian industries?</qs>
<ans><![CDATA[
✓ benefits from constant and strong demand
✓ offers similar products across markets
✓ provides inconsistent service quality
✓ ignores need for customer satisfaction
✓ avoids focus on repeat business
→ little pressure to innovate or improve
]]></ans>
<hint>omnipresent demand = demand everywhere
</hint>
</qa>
<qa>
<qs>What attitudes influence Russian politics in relation to economic change?</qs>
<ans><![CDATA[
✓ scepticism towards political reform
✓ limited understanding of economics
✓ perceived wealth as result of opportunism
✓ distrust of both government and opposition
✓ reaction to economic crises
〆little belief in effective free market models
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>Why is breaking the patriarchal cycle in Russia particularly challenging?</qs>
<ans><![CDATA[
✓ remains embedded in historical traditions
✓ influences social and business structures deeply
✓ discourages radical reforms due to past experiences
✓ favours gradual rather than sudden changes
✓ maintains stability over transformation
〆doesn't support revolutionary approaches
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What is the main role of democracy in balancing Russian society?</qs>
<ans><![CDATA[
✓ aims to maintain social stability
✓ prevents conflicts between groups
✓ balances interests of rich and poor
✓ supports fair distribution of resources
✓ encourages peaceful coexistence
〆doesn't eliminate inequalities completely
]]></ans>
<hint>equilibrium = balanced situation
</hint>
</qa>
<qa>
<qs>What are the weaknesses of many Russian managers?
</qs>
<ans>〆middle managers are afraid of losing their jobs
→ they prefer terror &amp; micro-management to empowerment
〆middle managers hire staff they can control 
= they want to protect themselves 
〆middle managers don't usually train their subordinates to become their successors
→ higher management need to threaten middle managers with 30% penalties on their yearly bonus if they have no successor
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>45</mdlid>
<clog_expressions>
patriarchy = society, system or country that is ruled or controlled by men
part &amp; parcel = necessary or important part; something necessary to a larger thing
to plunder = to steal things from a place, especially using force during a time of war
haggling = ~ (with sb) (over sth) arguing with sb in order to reach an agreement, especially about the price of sth
daunting = discouraging through fear; intimidating
self-indulgent = (disapproving) allowing yourself to have or do things that you like, especially when you do this too much or too often 
reckless = showing a lack of care about danger and the possible results of your actions
CSR = corporate social responsibility
herd instinct = natural tendency in people or animals to behave or think like other people or animals
thrifty = (approving) careful about spending money and not wasting things
tight-fisted = not willing to spend or give much money; mean; stingy
to splash out = to spend a lot of money on sth without counting
trustworthy = that you can rely on to be good, honest, sincere, etc.
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit>Drawing attention to details with defining vs non-defining clauses</clog_book_unit>

<clog_activity>
<mdlid>44</mdlid>
<activity_id>20240531-1220</activity_id>
<activity_title>Defining vs non-defining clauses</activity_title>
<activity_status>active</activity_status>
<activity_type>grammar</activity_type>
<activity_contents><![CDATA[
The customers, who export our products, are not interested in spare parts.
'who export our products' [is | is not] important?
surrounding commas, like brackets ()
= non-defining clause
→ not important
Are all customers not interested in spare parts?
✓ yes

The customers that export our products are not interested in spare parts.
'that export our products' [is | is not] important?
no surrounding commas
= defining clause
→ important
Are all customers not interested in spare parts?
〆 no, only those that export products

My brother, who lives in London, is a lawyer
'who lives in London' [is | is not] important?
- commas
= non defining relative clause
→ not important
How many brothers have I got?
✓ only one
Note: use only 'who' for a person or 'which' for an object

My brother [that | who] lives in Manchester is a musician
✓ that
✓ who
no commas
= defining relative clause
→ important
Note: you can use 'that' for a person in a relative clause
How many brothers have I got?
✓ more than one
My brother who|that lives in London is a lawyer (but my brother who|that lives in Manchester is a musician...)
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>43</mdlid>
<activity_id>20190815-1203</activity_id>
<activity_title>Practice: Defining vs non defining clauses (B2 - 02)</activity_title>
<activity_status>active</activity_status>
<activity_type>review</activity_type>
<activity_contents><![CDATA[grammar_defining_non_defining_clauses_b2_02.csv]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>42</mdlid>
<activity_id>20230914-0930</activity_id>
<activity_title>Practice: Defining vs non defining shortened relative clauses (C1 - 01)</activity_title>
<activity_status>active</activity_status>
<activity_type>review</activity_type>
<activity_contents><![CDATA[grammar_defining_non_defining_shortened_relative_clauses_selection_c1_01.csv]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>41</mdlid>
<clog_expressions>
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>40</mdlid>
<clog_deco><![CDATA[
A man of <strike>the</strike> <strong>his</strong> word
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260908</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Investment pitch update</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
Investment pitch
→ review feedback from previous lesson regarding registers
→ add a conclusion


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - BE</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Case study</clog_book_unit>

<clog_activity>
<mdlid>39</mdlid>
<activity_id>4</activity_id>
<activity_title>Investment pitch update</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<instructions><![CDATA[You want shareholders to invest in the construction of a plant designed specifically to produce HSS 900+ slabs.
→ prepare a 1-2min pitch to 'sell' your investment project
→ support with arguments (see Principles of persuasion by R.Cialdini)
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)

Try to convince your partner!
]]></instructions>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> 
<instructions02><![CDATA[<div contenteditable="true"> </div>]]></instructions02> -->
<qa>
  <qs><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">(you may add presentation notes or type in your examples here)

Have you ever wondered how much thinner a crane boom could get?

My name is Kamran, and I’m from Nordural steel, Verona based innovative steel producer, and today I want to talk with you about an investment opportunity in our company.

Nowadays our clients’ safety margins increase. At the same time regulators demand from them and their clients to produce trucks with less fuel consumption – Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels.

Manufacturers cannot get round without lighter and simultaneously stronger components.

Nordural steel’s R&amp;D team came up with a molybdenum-boron chemistry stable enough for series production of HSS. Our new grade S900 has already caught on with early customers. For instance, a trailer manufacturer in Wrocław, Poland, trialled S900 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

Analysts forecast that market for HSS will double in 3-5 years perspective and we are looking for new investments in our plant to produce HSS900 slabs and sheets.


Updated 20260908 - version before AI

Analysts conservative scenario forecast indicates that HSS market will double in 3-5 year perspective and reach 200 kilotons, meaning 15-25% annual growth.  Nordural steel has an investment plan to scale its S900 slabs and sheets production. High demand growth and lack of supply increase our market power, and next 5-7 years S900 will definitely be positioned as premium product with relevant pricing.


Updated 20260908 - version with AI

Have you ever wondered how much thinner a crane boom could get before it fails? Three years ago, our engineers asked exactly that — and today I’ll show you why the answer is worth backing.

My name is Kamran, from Nordural Steel — a Verona-based producer that’s spent the last decade solving the same trade-off your portfolio companies live with every day: how to get lighter, safer and more profitable at the same time.

Two trends are colliding in your industry right now. Safety margins keep rising. At the same time, regulators are tightening the screws — the European Commission has confirmed a 45% cut in heavy-duty vehicle emissions against 2019 levels by 2030. Manufacturers can’t meet that target without components that are lighter and stronger at once.

Our R&amp;D team cracked that trade-off: a molybdenum-boron chemistry stable enough for series production. The result, S900, has already caught on — not in our lab, but with a real customer. A trailer manufacturer in Wrocław trialled S900 on 40 semi-trailers and cut 380 kilograms per unit, without losing EN 12642 certification. That’s their own quality audit, not our marketing claim.

The market isn’t waiting either. Independent analysts expect the HSS segment to double within three to five years, to 200 kilotons — 15 to 25% annual growth — and supply isn’t keeping pace. That gap is exactly what we’re scaling to close, and every quarter we wait, ground-floor pricing gets further away.

We’re not asking you to take our word for it. Three European banks have already committed a $150 million credit line against our $200 million plant — third-party underwriting before we’ve asked you for a single euro. That leverage lifts your risk-return ratio three to four times, with an expected IRR of 20 to 25%.

The banks have already said yes. The only open question is your allocation.
</div>
]]>
</qs>
<ans><![CDATA[
Have you ever wondered how much thinner a crane boom could get?

My name is Kamran, and I’m from Nordural steel, <strong>a</strong> Verona based innovative steel producer, 
and today <strike>I want to talk with you about an investment opportunity in our company</strike><strong> (= rather weak, redundant introductory statement) 
→ and today you will find out why you should invest in our company</strong>.

<strong>We have observed two contradictory trends in your line of business, but we've found a solution for you. 
(= Minto /McKinsey Pyramid approach)</strong> 
Nowadays our clients’ safety margins increase. At the same time regulators demand from them and their clients to produce trucks with less fuel consumption <strong>(indeed)</strong> – Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels.  

Manufacturers cannot <strong>(= rather formal | can't ← more neutral)</strong> <strike>get round</strike> <strong>(= phrasal verb with rather informal register) → circumvent | overcome such challenges</strong> without lighter and simultaneously <strong>(= rather neutral or semi-formal)</strong> stronger components.

<strong>EITHER
Manufacturers can't get round without both lighter and stronger components. ← spoken

OR
Manufacturers cannot circumvent such challenges without lighter and simultaneously stronger components. ← more formal
= preferred register for an investment pitch</strong>

Nordural steel’s R&amp;D team <strike>came up with</strike> <strong>(= phrasal verb with rather informal register) → discovered</strong> a molybdenum-boron chemistry stable enough for series production of HSS. Our new grade S900 has already caught on with early customers. For instance, a trailer manufacturer in Wrocław, Poland, trialled S900 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

Analysts forecast that market for HSS will double in 3-5 <strike>years </strike> <strong>year</strong> perspective and we are looking for new investments in our plant to produce HSS900 slabs and sheets.

<strong>(conclusion missing)</strong>


Updated 20260908 - version with AI

The banks have already said yes. The only open question is your allocation.
<strong>Feedback

✓ strong call for action
〆too reminiscent of a sales pitch
≠ different from persuading people using charisma
→ recycle metrics using Principles of persuasion by Cialdini
= focus on analytics
→ rephrase to make register more formal and more like an investment pitch
= focus on narrative, perhaps more Minto/McKinsey pyramid
</strong>

]]></ans>
<ans><![CDATA[sample answer:

<strong>3. authority</strong>
Our top manager has actually endorsed this investment project last week and he said he'd expect a generous ROI.]]></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<div contenteditable="true" style="background-color: yellow; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<img src="pix/icons8-lecturer-100.png" width="35em" border="0" alt="icons8-lecturer-100.png"> <h2>Robert Cialdini's principles of persuasion</h2>

1. reciprocity

2. scarcity
    
3. authority
    
4. consistency
    
5. likeability
    
6. social proof / consensus

</div>]]></qs><ans>
</ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>38</mdlid>
<clog_expressions>
EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortiation. Popular metric used to measure a company's overall financial performance and core operating profitability by removing the effects of financing, accounting choices, and tax environments
exorbitant = (of a price) much too high

reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.2 How innovators think</clog_book_unit>

<clog_activity>
<mdlid>37</mdlid>
<activity_id></activity_id>
<activity_title>Grammar reference</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
Grammar: Articles  

pg 11 ex 5 grammar<!-- pg 24 -->
→ pg 116 grammar reference

<!-- set for homework -->
pg 11 ex 6 7 grammar<!-- pg 24 -->
<!-- postponed w/ KA -->
T / Cl
Do you sometimes enthuse over some new technologies?
<span class="show_key">
✓ artificial intelligence
✓ ad hoc testing
✓ folding smartphones
</span>

Would you be more creative if you could afford to be more egotistical?
<span class="show_key">
✓ if you worked freelance
〆probably not if your team had to wait for you
→ be assertive to take time &amp; come up with divergent ideas
</span>

pg 11 ex 8 A B writing<!-- pg 24 -->

T / Cl
What technologies which you have discovered at work do you marvel about?
Are you intrigued by the latest management trends in business?
Have you ever got tired of some creative person's personality? Why?
(...)
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>36</mdlid>
<activity_id>20240531-1219</activity_id>
<activity_title>Defining vs non-defining clauses</activity_title>
<activity_status>active</activity_status>
<activity_type>grammar</activity_type>
<activity_contents><![CDATA[
My brother, who lives in London, is a lawyer
'who lives in London' [is | is not] important?
- commas
= non defining relative clause
→ not important
How many brothers have I got?
✓ only one
Note: use only 'who' for a person or 'which' for an object

My brother [that | who] lives in Manchester is a musician
✓ that
✓ who
no commas
= defining relative clause
→ important
Note: you can use 'that' for a person in a relative clause
How many brothers have I got?
✓ more than one
My brother who|that lives in London is a lawyer (but my brother who|that lives in Manchester is a musician...)
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>35</mdlid>
<clog_expressions>
egotistical /ˌɛɡəˈtɪstɪkl,ˌiːɡəˈtɪstɪkl/ = excessively conceited or absorbed in oneself; self-centred
to enthuse (about / over sth/sb) = to talk in an enthusiastic and excited way about sth
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>34</mdlid>
<clog_deco><![CDATA[
If someone hears I'm uncertain <strike>in</strike> <strong>about</strong> something...
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260903</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Robert Cialdini's principles of persuasion (2/2)</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
(optional - if relevant)
Investment pitch
→ review feedback from previous lesson regarding registers
→ add a conclusion


(continue from qs 5)
Robert Cialdini's principles of persuasion
<div align="center" class="zoom_1_2"><img src="pix/principles_of_persuasion_by_robert_cialdini_and_steve_martin_big_speak_dot_com.png" width="90%" alt="principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com"></div><br />
Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=kv0sOX6Alrk">https://www.youtube.com/watch?v=kv0sOX6Alrk</a>


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>

<clog_activity>
<mdlid>33</mdlid>
<activity_id>1</activity_id>
<activity_title>Robert Cialdini's principles of persuasion</activity_title>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<activity_lead_in>How can you convince someone to buy something from you?</activity_lead_in>
<instructions><![CDATA[<div align="center" class="zoom_1_2"><img src="pix/principles_of_persuasion_by_robert_cialdini_and_steve_martin_big_speak_dot_com.png" width="90%" alt="principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com"></div><br />

Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
]]></instructions>
<instructions02><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Robert Cialdini - Science Of Persuasion
<em>Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science &amp; Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.</em>
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=kv0sOX6Alrk">https://www.youtube.com/watch?v=kv0sOX6Alrk</a>
]]></instructions02>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<html5_video>robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4</html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25]</qs>
<ans>✓ reciprocity 
→ be the first to give
→ personalise
e.g. giving a mint to get a tip

✓ moral obligation to return the favour
</ans>
<hint>return the favour
</hint>
</qa>
<qa>
<qs>How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12]</qs>
<ans>✓ scarcity 

✓ voice the following features
→ highlight benefits
→ show it is unique
→ point out what could be lost
</ans>
<hint>desire to have the unique or last one available
</hint>
</qa>
<qa>
<qs>Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15]
</qs>
<ans>✓ authority
→ wear a uniform or formal suit
→ display diplomas
= reminiscent of celebrity endorsement

✓ get introduced by someone else 
→ mention experience, qualifications...
</ans>
<hint>celebrity endorsement
</hint>
</qa>
<qa>
<qs>What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10]</qs>
<ans>✓ consistency 
→ agree to small, initial commitments
→ commit to what you have already agreed
→ write voluntary, active, public commitments

✓ improve customer loyalty
</ans>
<hint>loyalty to a brand, stick to your choice despite price increase
</hint>
</qa>
<qa>
<qs>What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45]</qs>
<ans>✓ likeability 
→ behave in a similar manner
→ pay (genuine) compliments
→ show you want to cooperate
e.g. share personal interests before negotiating
</ans>
<hint>if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill
</hint>
</qa>
<qa>
<qs>Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10]</qs>
<ans>✓ social proof / consensus
→ show others like you
</ans>
<hint>follow the herd instinct
</hint>
</qa>
<qa>
<qs>Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video)</qs>
<ans>✓ unity
→ having business, social, cultural ties
→ (possibly) being in the same boat 
(i.e. being in the same unpleasant situation as other people)
</ans>
<hint>speaker is one of us
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>32</mdlid>
<clog_expressions>
You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them
to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise
to pretend = to behave in a particular way, in order to make other people believe sth that is not true
to deceive = to make sb believe sth that is not true
to be on to sb = to understand the motives of someone; not be deceived
reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>31</mdlid>
<clog_deco><![CDATA[
to diversify ways of shipping to <strong>the</strong> EU
]]></clog_deco>
<clog_pig>
ally /'ælai/
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260901</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Robert Cialdini's principles of persuasion</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
Investment speech
→ review feedback from previous lesson regarding registers
→ add a conclusion


Robert Cialdini's principles of persuasion
<div align="center" class="zoom_1_2"><img src="pix/principles_of_persuasion_by_robert_cialdini_and_steve_martin_big_speak_dot_com.png" width="90%" alt="principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com"></div><br />
Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=kv0sOX6Alrk">https://www.youtube.com/watch?v=kv0sOX6Alrk</a>


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>

<clog_activity>
<mdlid>30</mdlid>
<activity_id>1</activity_id>
<activity_title>Robert Cialdini's principles of persuasion</activity_title>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<activity_lead_in>How can you convince someone to buy something from you?</activity_lead_in>
<instructions><![CDATA[<div align="center" class="zoom_1_2"><img src="pix/principles_of_persuasion_by_robert_cialdini_and_steve_martin_big_speak_dot_com.png" width="90%" alt="principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com"></div><br />

Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
]]></instructions>
<instructions02><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Robert Cialdini - Science Of Persuasion
<em>Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science &amp; Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.</em>
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=kv0sOX6Alrk">https://www.youtube.com/watch?v=kv0sOX6Alrk</a>
]]></instructions02>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<html5_video>robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4</html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25]</qs>
<ans>✓ reciprocity 
→ be the first to give
→ personalise
e.g. giving a mint to get a tip

✓ moral obligation to return the favour
</ans>
<hint>return the favour
</hint>
</qa>
<qa>
<qs>How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12]</qs>
<ans>✓ scarcity 

✓ voice the following features
→ highlight benefits
→ show it is unique
→ point out what could be lost
</ans>
<hint>desire to have the unique or last one available
</hint>
</qa>
<qa>
<qs>Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15]
</qs>
<ans>✓ authority
→ wear a uniform or formal suit
→ display diplomas
= reminiscent of celebrity endorsement

✓ get introduced by someone else 
→ mention experience, qualifications...
</ans>
<hint>celebrity endorsement
</hint>
</qa>
<qa>
<qs>What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10]</qs>
<ans>✓ consistency 
→ agree to small, initial commitments
→ commit to what you have already agreed
→ write voluntary, active, public commitments

✓ improve customer loyalty
</ans>
<hint>loyalty to a brand, stick to your choice despite price increase
</hint>
</qa>
<qa>
<qs>What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45]</qs>
<ans>✓ likeability 
→ behave in a similar manner
→ pay (genuine) compliments
→ show you want to cooperate
e.g. share personal interests before negotiating
</ans>
<hint>if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill
</hint>
</qa>
<qa>
<qs>Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10]</qs>
<ans>✓ social proof / consensus
→ show others like you
</ans>
<hint>follow the herd instinct
</hint>
</qa>
<qa>
<qs>Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video)</qs>
<ans>✓ unity
→ having business, social, cultural ties
→ (possibly) being in the same boat 
(i.e. being in the same unpleasant situation as other people)
</ans>
<hint>speaker is one of us
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>29</mdlid>
<clog_expressions>
You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them
to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise
to pretend = to behave in a particular way, in order to make other people believe sth that is not true
to deceive = to make sb believe sth that is not true
to be on to sb = to understand the motives of someone; not be deceived
reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>28</mdlid>
<clog_deco><![CDATA[
It should be bought <strike>in the last case</strike> <strong>as a last resort</strong>
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260827</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Case study: Nordural Steel launches X1200 | Investment pitch</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
Case study: Nordural Steel launches X1200
Investment pitch
You want shareholders to invest in the construction of a plant designed specifically to produce HSS 900 slabs.
→ prepare a 1-2min pitch to 'sell' your investment project
→ support with arguments (see Principles of persuasion by R.Cialdini)
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - BE</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Case study</clog_book_unit>

<clog_activity>
<mdlid>27</mdlid>
<activity_id>4</activity_id>
<activity_title>Investment pitch</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<instructions><![CDATA[You want shareholders to invest in the construction of a plant designed specifically to produce HSS 900+ slabs.
→ prepare a 1-2min pitch to 'sell' your investment project
→ support with arguments (see Principles of persuasion by R.Cialdini)
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)

Try to convince your partner!
]]></instructions>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> 
<instructions02><![CDATA[<div contenteditable="true"> </div>]]></instructions02> -->
<qa>
  <qs><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">(you may add presentation notes or type in your examples here)

Have you ever wondered how much thinner a crane boom could get?

My name is Kamran, and I’m from Nordural steel, Verona based innovative steel producer, and today I want to talk with you about an investment opportunity in our company.

Nowadays our clients’ safety margins increase. At the same time regulators demand from them and their clients to produce trucks with less fuel consumption – Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels.

Manufacturers cannot get round without lighter and simultaneously stronger components.

Nordural steel’s R&amp;D team came up with a molybdenum-boron chemistry stable enough for series production of HSS. Our new grade S900 has already caught on with early customers. For instance, a trailer manufacturer in Wrocław, Poland, trialled S900 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

Analysts forecast that market for HSS will double in 3-5 years perspective and we are looking for new investments in our plant to produce HSS900 slabs and sheets.
</div>
]]>
</qs>
<ans><![CDATA[
Have you ever wondered how much thinner a crane boom could get?

My name is Kamran, and I’m from Nordural steel, <strong>a</strong> Verona based innovative steel producer, 
and today <strike>I want to talk with you about an investment opportunity in our company</strike><strong> (= rather weak, redundant introductory statement) 
→ and today you will find out why you should invest in our company</strong>.

<strong>We have observed two contradictory trends in your line of business, but we've found a solution for you. 
(= Minto /McKinsey Pyramid approach)</strong> 
Nowadays our clients’ safety margins increase. At the same time regulators demand from them and their clients to produce trucks with less fuel consumption <strong>(indeed)</strong> – Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels.  

Manufacturers cannot <strong>(= rather formal | can't ← more neutral)</strong> <strike>get round</strike> <strong>(= phrasal verb with rather informal register) → circumvent | overcome such challenges</strong> without lighter and simultaneously <strong>(= rather neutral or semi-formal)</strong> stronger components.

<strong>EITHER
Manufacturers can't get round without both lighter and stronger components. ← spoken

OR
Manufacturers cannot circumvent such challenges without lighter and simultaneously stronger components. ← more formal
= preferred register for an investment pitch</strong>

Nordural steel’s R&amp;D team <strike>came up with</strike> <strong>(= phrasal verb with rather informal register) → discovered</strong> a molybdenum-boron chemistry stable enough for series production of HSS. Our new grade S900 has already caught on with early customers. For instance, a trailer manufacturer in Wrocław, Poland, trialled S900 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

Analysts forecast that market for HSS will double in 3-5 <strike>years </strike> <strong>year</strong> perspective and we are looking for new investments in our plant to produce HSS900 slabs and sheets.

<strong>(conclusion missing)</strong>
]]></ans>
<ans><![CDATA[sample answer:

<strong>3. authority</strong>
Our top manager has actually endorsed this investment project last week and he said he'd expect a generous ROI.]]></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<div contenteditable="true" style="background-color: yellow; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<img src="pix/icons8-lecturer-100.png" width="35em" border="0" alt="icons8-lecturer-100.png"> <h2>Robert Cialdini's principles of persuasion</h2>

1. reciprocity

2. scarcity
    
3. authority
    
4. consistency
    
5. likeability
    
6. social proof / consensus

</div>]]></qs><ans>
</ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>26</mdlid>
<clog_expressions>
EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortiation. Popular metric used to measure a company's overall financial performance and core operating profitability by removing the effects of financing, accounting choices, and tax environments
exorbitant = (of a price) much too high

reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>25</mdlid>
<clog_deco><![CDATA[
Manufacturers cannot get round without lighter and simultaneously stronger components. <strong>(= informal regoster)</strong>
There was a big <strike>auditorium</strike> <strong>audience</strong>
One guy was from <strike>the</strike> Wall Street
The <strike>organisators</strike> <strong>organisers</strong> asked who was more sympathetic
They trust <strike>in</strike> me
... the thicker the <strike>more safety</strike> <strong>safer</strong> it is
market for HSS will double in 3-5 <strike>years </strike> <strong>year</strong> perspective
]]></clog_deco>
<clog_pig>
circumvent /ˌsə:kəmˈvent/ 
</clog_pig>
</clog_activity>
</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260825</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Case study: Nordural Steel launches X1200 | SWOT analysis</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
Case study: Nordural Steel launches X1200
SWOT analysis
You need to compare various strategies to launch the production of X1200 steel.
→ consider technological feasibility, logistics &amp; operational costs, financial viability, commercial risks &amp; opportunities
→ use a SWOT analysis
→ add arguments under each category
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - BE</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Case study</clog_book_unit>

<clog_activity>
<mdlid>24</mdlid>
<activity_id>3</activity_id>
<activity_title>SWOT analysis</activity_title>
<functional_language>Preparing &amp; delivering a SWOT analysis</functional_language>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<activity_type>edit_2columns_2qa</activity_type> 
<activity_lead_in>Do we need to invest in building plants that produce X1200, a new ultra-high-strength steel (UHSS) grade with a guaranteed yield strength above 1200 MPa?</activity_lead_in>
<instructions><![CDATA[You need to compare various strategies to launch the production of X1200 steel.
→ consider technological feasibility, logistics &amp; operational costs, financial viability, commercial risks &amp; opportunities
→ use a SWOT analysis
→ add arguments under each category 
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)

Please note: 
The on-line template below is just a draft for live interaction - contents won't be saved!
Use the <img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"><em>Prepare</em> button to open a text editor &amp; save on your computer.
]]></instructions>
<!--<instructions02><![CDATA[]]></instructions02>
<instructions_demo><![CDATA[]]></instructions_demo>  -->
<qa>
<qs><![CDATA[
<strong>Strengths</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; premium product with extra margin
&bull; 
&bull; 
</div>

<strong>Weaknesses</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; metal slabs S700 and of higher grade require special rollers with high-load capacity, unlike S500 and thicknesses below, as well as expensive, faster cooling systems
&bull; 
&bull; 
</div>

<strong>Opportunities</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Threats</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; sales team is not comfortable with selling new products which substitute standard ones
&bull; 
&bull; 
</div>
]]>
</qs>
<ans><![CDATA[
]]></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[ ]]></qs>
<ans><![CDATA[
<strong>Strengths</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; premium product with extra margin
&bull; hard to copy as requires R&amp;D and technological advance
&bull; high likelihood to sell (or include in price) additional services such as recommendations for bending, welding, cutting of steel sheets
</div>

<strong>Weaknesses</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; metal slabs S700 and of higher grade require special rollers with high-load capacity, unlike S500 and thicknesses below, as well as expensive, faster cooling systems
&bull; demand in Russia for HSS 900 is less than 0.5%
&bull; hot rolled state leads to quick corrosion while clients require non-corrosion state
&bull; additional costs needed for high standard packaging protecting from corrosion and damage during transport
</div>

<strong>Opportunities</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; blue ocean strategy - few competitors on the market are able to produce HSS 900
&bull; increase of EBITDA and market share
</div>

<strong>Threats</strong>
<div contenteditable="true" style="background-color: #cdcdcd; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; high R&amp; D costs
&bull; sales team is not comfortable with selling new products which substitute standard ones
&bull; the Chinese are already producing UHSS 2000, though at an exorbitant price
&bull; such grade is almost impossible to bend &amp; requires machine tools available to only a very few in Europe
&bull; higher wear and tear of a steel plant equipment involve higher maintenance costs and failure cases 
</div>
]]>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>23</mdlid>
<clog_expressions>
EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortiation. Popular metric used to measure a company's overall financial performance and core operating profitability by removing the effects of financing, accounting choices, and tax environments
exorbitant = (of a price) much too high
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>22</mdlid>
<clog_deco><![CDATA[

]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>




<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260820</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Case study: Nordural Steel launches X1200</clog_session_title> <!-- start case study from this lesson, don't bother w/ earlier press release draft -->
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
(rescheduled from previous lesson)
Case study: Nordural Steel launches X1200
Read the following press release<!-- skip from here --> (based on your previous AI generated text)
→ double-check metrics
→ edit contents (e.g. examples) to make it more realistic
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback) <!-- skip till there -->
→ answer the questions

SWOT analysis
You need to compare various strategies to launch the production of X1200 steel.
→ consider technological feasibility, logistics &amp; operational costs, financial viability, commercial risks &amp; opportunities
→ use a SWOT analysis
→ add arguments under each category
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)


<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Bottoms Up - BE</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Case study</clog_book_unit>

<!-- 
todo: create a listening task to introduce key data about the steel industry


If you don’t work in steel industry or in a purchase department of heavy transport engineering company, you would probably think that steel is a commodity good. Some people know that there are hot-rolled coil (HRC), cold rolled coil (CRC), and coated steel. Meanwhile the reality is much more complex. There are hundreds of steel grades in each of these groups.

Let’s focus on HRC as the most widely used type. Main differentiating property of a given steel is its yield strength (YS). YS is a load when the metal starts to bend and is measured in mega-pascals (MPa). The most promising steel grades are the ones with YS above 500MPa. Their key advantage is that they allow to increase the hardness of car elements or that of other vehicles without increasing their weight or even decreasing it.

These characteristics are obtained through time-consuming R&amp;D process when material scientist experiment with different chemical content of “iron bouillon” and with various steel rolling modes. Recently steel plants achieved fantastic characteristics: YS above 1000 MPa which called ultra-high-strength steel (UHSS).

R&amp;D costs, expensive chemical additions (such as molybdenum which costs 100 k USD per ton) and new equipment lead to premium pricing policy: HSS is twice more expensive than low-strength steel, UHSS may be even 10 times more expensive.

Such steel grades are primarily used in constructing critical elements of heavy transport subject to high and intense load as well as in safety elements of passenger cars. These innovations helps to save millions of lives every year.

-->

<clog_activity>
<mdlid>21</mdlid>
<activity_id>2</activity_id>
<activity_title>Nordural Steel launches X1200</activity_title>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<session_date></session_date>
<hw_anchor></hw_anchor>
<methodology></methodology>
<activity_type>edit_short_reading_floating</activity_type>
<activity_type>prep_short_reading_floating</activity_type>
<activity_icon>pix/icons8-reading-100_white.png</activity_icon>
<activity_lead_in>Have you ever wondered how much thinner a crane boom could get?</activity_lead_in>
<instructions><![CDATA[
How can the thickness and weight of a truck chassis impact on the cost of its freight? 
<span class="show_key">
✓ the lighter it is, the smaller its fuel consumption &amp; delivery costs
</span>

Read the following press release.
→ double-check metrics
→ edit contents (e.g. examples) to make it more realistic
→ answer the questions
→ anticipate a SWOT analysis
]]></instructions>
<!--<instructions02><![CDATA[]]></instructions02>-->
<!--<instructions_demo><![CDATA[
]]></instructions_demo> -->
<qa>
<qs>What are the investment needs for Nordural Steel to satisfy their forthcoming demand?
</qs>
<ans>✓ provide production means for stable molybdenum-boron chemistry
✓ scale assets
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What strategic stages should the marketing director agree with sales and marketing?</qs>
<ans>✓ survey of market needs
✓ launch of cutting edge product - market disruptor with USP
✓ sales pitch to shift to new technologies &amp; higher grades of steel
✓ price positioning to either standard hot-rolled coil or price ensuring a faster ROI
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>Which regulatory hurdles are likely to hamper construction sites, production &amp; delivery?
</qs>
<ans>〆ensuring consistent alloy combinations and rolling-mill settings
(...)
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What areas will involve negotiations with service providers in China &amp; Turkiye?</qs>
<ans>✓ communicating advantages in terms of total-cost-of-ownership
(...)
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>Suggest 3 scenarios for development over 20-30 years (to be developed in a SWOT analysis)</qs>
<ans>1) prioritising customers who commit before a given deadline
2) locating plants close to future final customers (e.g. in China?)
3) (...)
</ans>
<hint>
</hint>
</qa>

<article_w_columns>
<title>NORDURAL STEEL LAUNCHES X1200</title>
<article_title>NORDURAL STEEL LAUNCHES X1200</article_title>
<author>K.Abilov - Claude</author>
<date>20260730</date>
<published_by></published_by>
<section>
<column><![CDATA[NORDURAL STEEL LAUNCHES X1200: A NEW ULTRA-HIGH-STRENGTH GRADE THAT LETS ENGINEERS DO MORE WITH LESS

Yield strength above 1200 MPa cuts vehicle weight without cutting safety margins — the market has already been lining up for S900.
]]></column>
<column><![CDATA[Verona, Italy, 30 July 2026 — Have you ever wondered how much thinner a crane boom or a truck chassis could be before it simply gave way? Nordural Steel believes it has found the answer. Today the company moves into full commercial production of X1200, a new ultra-high-strength steel (UHSS) grade with a guaranteed yield strength above 1200 MPa.
]]></column>
<column><![CDATA[The headline figure: engineers switching from standard S355 plate to X1200 can go about redesigning load-bearing structures with up to 30% less material, shedding dead weight while holding or even increasing safety margins. That single fact reshapes the economics of heavy transport engineering — less steel per tonne of payload means lower fuel consumption, and lower fuel consumption is exactly what regulators are demanding. Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels — a target manufacturers cannot get round without lighter, stronger components.
]]></column>
<column><![CDATA[Nordural spent three years trying out alloy combinations and rolling-mill settings before its metallurgists came up with a molybdenum-boron chemistry stable enough for series production — and one that has already caught on with early customers. “Every fleet operator we’ve spoken to is getting into light-weighting — because the regulation leaves no alternative — or increasing loads with simultaneous decrease of equipment failure frequency.” said Elena Voskresenskaya, Nordural’s Head of R&amp;D. “Customers who read up on our pilot data reach the same conclusion we did.”
]]></column>
<column><![CDATA[Early adopters back the claim. A trailer manufacturer in Wrocław, Poland, trialled X1200 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.
]]></column>
<column><![CDATA[X1200 costs roughly three times more per tonne than standard hot-rolled coil, a premium Nordural defends on total-cost-of-ownership grounds rather than sticker price. Allocation for Q4 2026 is capped at 15,000 tonnes, and Nordural is prioritising customers who commit before September.
]]></column>
<column><![CDATA[Nobody dreamt up X1200 overnight. But few products have arrived at a better moment.
]]></column>

<popup_definitions>
alloy = metal that is formed by mixing two types of metal together, or by mixing metal with another substance
</popup_definitions>
</section>
</article_w_columns>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>20</mdlid>
<clog_deco><![CDATA[
Everyone wants to decrease their costs <strike>and</strike> etc
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260818</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>How innovators think</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
Case study: Nordural Steel launches X1200
Read the following press release (based on your previous AI generated text)
→ double-check metrics
→ edit contents (e.g. examples) to make it more realistic
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)
→ answer the questions

SWOT analysis
You need to compare various strategies to launch the production of X1200 steel.
→ consider technological feasibility, logistics &amp; operational costs, financial viability, commercial risks &amp; opportunities
→ use a SWOT analysis
→ add arguments under each category
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)

(postponed)
<strike>
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>
</strike>

<hr />

FYI
<a class="clog" target="about_blank" href="https://archives.ictnle.com/pg.php?content=inc_cci_course_admin/how_to_use_srs.inc">Guidelines to review new words with space repetition software (aka Flashcards)</a>

<h4>Space repetition software (SRS, aka flashcards)</h4>

<h5>Android phone</h5>
<a class="clog" href="https://play.google.com/store/apps/details?id=org.liberty.android.fantastischmemo&amp;hl=en" target="about_blank">AnyMemo</a> (free)
It seems to be the only android srs app that can import directly tab separated values in *txt format. 
Overview <a class="clog" href="https://anymemo.org/home-view" target="about_blank">https://anymemo.org</a>

<h5>iPhone or iPad</h5>
<a class="clog" href="https://apps.ankiweb.net/#download" target="about_blank">Anki</a> <!--<a class="clog" target="about_blank" href="https://apps.apple.com/us/app/ankimobile-flashcards/id373493387">https://apps.apple.com/us/app/ankimobile-flashcards/id373493387</a> -->
the best option (USD 25)

<h5>AnkiApp (free)</h5>
(need to sync via on-line platform)
<a class="clog" href="https://www.ankiapp.com/" target="about_blank">https://www.ankiapp.com/</a>
<!-- and rename txt to tsv-->

If you want to deal with long lists you may also want to install SRS on your computer (it's easier to edit with a keyboard in LibreOffice / Excel than on a mobile phone...). Some software will also only accept importing / syncing in their native format (e.g. apkg for anki)

<h5>Windows</h5> 
<a class="clog" href="https://apps.ankiweb.net/#windows" target="about_blank">https://apps.ankiweb.net/#windows</a> (free)
<a class="clog" href="http://anki.en.softonic.com/" target="about_blank">http://anki.en.softonic.com/</a> (free)

<h5>MacOs</h5>
<a class="clog" href="http://ankisrs.net/#download" target="about_blank">http://ankisrs.net/#download</a> (free)
<a class="clog" href="http://anki.en.softonic.com/mac" target="about_blank">http://anki.en.softonic.com/mac</a> (free)

<h5>Linux</h5>
<a class="clog" href="http://ankisrs.net/#download" target="about_blank">http://ankisrs.net/#download</a> (free)

<hr />


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.2 How innovators think</clog_book_unit>

<clog_activity>
<mdlid>19</mdlid>
<activity_id></activity_id>
<activity_title>Understanding what makes inventors tick</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>How often do you have Eureka moments? Have you got any trick to make them happen?</activity_lead_in>
<activity_lead_in></activity_lead_in>
<activity_contents><![CDATA[
T / Cl
Do you consider yourself a creative person? Why/Why not?
<span class="show_key">
✓ able to think outside the box
✓ should be witty because can think on their feet
</span>

How often do you have Eureka moments? Have you got any trick to make them happen?
<span class="show_key">
✓ indulge yourself into other activities
✓ chill out
→ keep ideas being processed on the back burners
</span>

pg 10 ex 1 speaking<!-- pg 23 -->

pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick

T / Cl
Do your employers understand and/or care about the way you work &amp; think, or how creative you are?
<span class="show_key">
✓ optimise work flow
✓ can allocate tasks to various team members better
</span>

How do your managers force you to come up with innovative solutions?
<span class="show_key">
✓ ask you to put up with some uncertainty
✓ keep some information to themselves
</span>

pg 11 ex 4 speaking <!-- pg 23 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>18</mdlid>
<clog_expressions>
eureka /juəˈri:kə/ = I have found it! (announcing a discovery etc.)
against the grain (to go ~) = contrary to the natural inclination or feeling of someone or something
bipolar disorder = mental illness characterized by the alternation of manic and depressive states; depression is the more common symptom, and many patients experience only a brief period of overoptimism and mild euphoria during the manic phase
disinhibition (aka behavioural disinhibition) = medically recognized as an orientation towards immediate gratification, leading to impulsive behaviour driven by current thoughts, feelings, and external stimuli, without regard for past learning or consideration for future consequences. It is one of five pathological personality trait domains in certain psychiatric disorders. In psychology, it is defined as a lack of restraint manifested in disregard of social conventions, impulsivity, and poor risk assessment
schizophrenia /ˌskɪtsəuˈfri:njə/ = mental disease marked by a breakdown in the relation between thoughts, feelings, and actions, frequently accompanied by delusions and retreat from social life
dopamine /'dɔpə,main/ = central nervous system neurotransmitter essential to control of motion; it also acts as a hormone. Degeneration of certain dopamine-producing brain cells results in parkinsonism; often called the "happy hormone," dopamine results in feelings of well-being. A primary driver of the brain's reward system, it spikes when we experience something pleasurable
thalamus /'θæləməs/ = either of two masses of grey matter in the forebrain, serving as relay stations for sensory tracts
on the back burner = when something is temporarily not being dealt with or considered, especially because it is not urgent or important
27 Club = informal list consisting mostly of popular musicians, often expanded by artists, actors, and other celebrities who died at age 27. Although the claim of a "statistical spike" for the death of musicians at that age has been refuted by scientific research, it remains a common cultural conception that the phenomenon exists, with many celebrities who die at 27 noted for their high-risk lifestyles
extraneous /eksˈtreɪnjəs/ (~ to) = separate from the object to which it is attached
amorphous /əˈmɔːfəs/ = without a clearly defined shape or form.
off-the-cuff = without preparing ahead of time what you will say; without preparation
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>17</mdlid>
<clog_deco><![CDATA[
They think <strike>in a very quick period of time</strike> <strong>on their feet</strong>
The friend of mine <strike>which</strike> <strong>who</strong> I was mentioning was like an exception
]]></clog_deco>
<clog_pig>
The portion should vary /'veri:/
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260731</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Press release: launch of a new product</clog_session_title>
<clog_session_title>How innovators think</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1 Innovation
Press release: launch of a new product
Write a press release about a real or fictional product your company has just launched on the market
→ complete the suggested breakdown below
→ refine with AI
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)

(postponed)
<strike>Unit 1.2 How innovators think
pg 10 ex 2 3 reading<!-- pg 23 -->
Understanding what makes inventors tick</strike>
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.1 An innovative approach</clog_book_unit>

<clog_activity>
<mdlid>16</mdlid>
<activity_id>1</activity_id>
<activity_title>Press release: launch of a new product</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>Can you write a press release to support the launch &amp; sales of a new product?</activity_lead_in>
<instructions><![CDATA[Write a press release about a real or fictional product your company has just launched on the market
→ complete the suggested breakdown below
→ refine with AI
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02> -->
<instructions_demo><![CDATA[Prompt sample (choose only relevant):

Write a 400-word summary
  Topic: (your product)

Language constraints:
  Target level C1
  Use British English
  Use natural spoken business English
  Use complex or non-transparent expressions (C1 level or idiomatic phrases)

Narrative constraints:
  Start with a rhetorical question
  Include a headline
  Include a sub-header
  Use the Minto/McKinsey Pyramid
  Use the STAR method (Situation, Task, Actions, Results &amp; lessons learnt)
  Use BLUFF (Bottom Line Up First)
  Use Principles of persuasion by R.Cialdini
  Use a SWOT analysis
  Suggest 4 scenarios (worst case, BATNA, compromise, ideal outcome)
  Ensure logical argument progression
  Include causality and consequences expressions
  Use realistic business logic

Contents:
  Include realistic business, economic, or technological context
  Include at least 12 different reasons for disagreement
  Focus on cost vs efficiency and risk vs innovation
  Discuss better but more expensive solution
  Include short-term vs long-term thinking
  Include risk vs reward analysis
  Include operational and strategic concerns
  Give one example (approximately 120 words) for each case 

Validation items:
  Ensure reasons are subtle, debatable, or plausible
  Do not use vague data as examples
  Avoid repetition of facts and figures
  Include metrics from reliable sources (e.g. Russia Today, AlJazeera, The Economist, The Guardian)
  Provide details of localisation and genuine geographic data (e.g. countries, regions, towns)
  Avoid obvious or basic advice
  Base contents on the draft below

Draft:
  (3-5 bullet points description of your product/service)

Additional instructions:
  Make a plan
  Ask me if you have any questions
  Reiterate
]]></instructions_demo>
<!-- <activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
Have ever thought how strong is steel?

Executive summary:

3 groups of steel strength: low-strength steel, high-strength steel (HSS), ultra-high-strength steel (UHSS).
Key measure of strength: yield strength. HSS – between 500MPa and 1000 MPa, UHSS – 1000 MPa and above.
Main fields of use for HSS: heavy transport engineering (truck cranes, cargo trailers); for UHSS: cranes with high load capacity, modern passenger cars.
Primary use: critical elements subject to high and intense load, safety elements.
Production process: requires R&amp;D and modern steel plant equipment.

If you don’t work in steel industry or in a purchase department of heavy transport engineering company, you would probably think that steel is a commodity good. Some people know that there are hot-rolled coil (HRC), cold rolled coil (CRC), and coated steel. Meanwhile the reality is much more complex. There are hundreds of steel grades in each of these groups.

Let’s focus on HRC as the most widely used type. Main differentiating property of a given steel is its yield strength (YS). YS is a load when the metal starts to bend and is measured in mega-pascals (MPa). The most promising steel grades are the ones with YS above 500MPa. Their key advantage is that they allow to increase the hardness of car elements or that of other vehicles without increasing their weight or even decreasing it.

These characteristics are obtained through time-consuming R&amp;D process when material scientist experiment with different chemical content of “iron bouillon” and with various steel rolling modes. Recently steel plants achieved fantastic characteristics: YS above 1000 MPa which called ultra-high-strength steel (UHSS).

R&amp;D costs, expensive chemical additions (such as molybdenum which costs 100 k USD per ton) and new equipment lead to premium pricing policy: HSS is twice more expensive than low-strength steel, UHSS may be even 10 times more expensive.

Such steel grades are primarily used in constructing critical elements of heavy transport subject to high and intense load as well as in safety elements of passenger cars. These innovations helps to save millions of lives every year.


NORDURAL STEEL LAUNCHES X1200: A NEW ULTRA-HIGH-STRENGTH GRADE THAT LETS ENGINEERS DO MORE WITH LESS

Yield strength above 1200 MPa cuts vehicle weight without cutting safety margins — and the market is already lining up

CHELYABINSK, Russia, 30 July 2026 — Have you ever wondered how much thinner a crane boom or a truck chassis could be before it simply gave way? Nordural Steel believes it has found the answer. Today the company moves into full commercial production of X1200, a new ultra-high-strength steel (UHSS) grade with a guaranteed yield strength above 1200 MPa.

The headline figure: engineers switching from standard S355 plate to X1200 can go about redesigning load-bearing structures with up to 30% less material, shedding dead weight while holding the same safety margin. That single fact reshapes the economics of heavy transport engineering — less steel per tonne of payload means lower fuel consumption, and lower fuel consumption is exactly what regulators are demanding. Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels — a target manufacturers cannot get round without lighter, stronger components.

Nordural spent three years trying out alloy combinations and rolling-mill settings before its metallurgists came up with a molybdenum-boron chemistry stable enough for series production — and one that has already caught on with early customers. “Every fleet operator we’ve spoken to is getting into lightweighting because the regulation leaves no alternative,” said Elena Voskresenskaya, Nordural’s Head of R&amp;D. “Customers who read up on our pilot data reach the same conclusion we did.”

Early adopters back the claim. A trailer manufacturer in Wrocław, Poland, trialled X1200 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

X1200 costs roughly three times more per tonne than standard hot-rolled coil, a premium Nordural defends on total-cost-of-ownership grounds rather than sticker price. Allocation for Q4 2026 is capped at 15,000 tonnes, and Nordural is prioritising customers who commit before September.

Nobody dreamt up X1200 overnight. But few products have arrived at a better moment.
</key>
<qa>
<qs><![CDATA[<strong>Have you ever thought how strong steel is?</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<h3><em>New product now available on your shelves!</em></h3>
</div>

<strong>Headline</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
〆<em>We are <strike>thrilled to share that</strike>...</em> 
= cliche

✓ <em>Have you ever wanted...</em>
= engaging, rhetorical question
</div>

<strong>Sub-header / summary</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; metrics
&bull; quotes from key influencers
&bull; (...)
</div>

<strong>Memorable visual(s)</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<hr />

<strong>Background data</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<strike>Executive summary</strike>

&bull; 3 groups of steel strength: low-strength steel, high-strength steel (HSS), ultra-high-strength steel (UHSS).
&bull; Key measure of strength: yield strength. HSS – between 500MPa and 1000 MPa, UHSS – 1000 MPa and above.
&bull; Main fields of use for HSS: heavy transport engineering (truck cranes, cargo trailers); for UHSS: cranes with high load capacity, modern passenger cars.
&bull; Primary use: critical elements subject to high and intense load, safety elements.
&bull; Production process: requires R&amp;D and modern steel plant equipment.
</div>

<strong>Draft</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
If you don’t work in steel industry or in a purchase department of heavy transport engineering company, you would probably think that steel is a commodity good. Some people know that there are hot-rolled coil (HRC), cold rolled coil (CRC), and coated steel. Meanwhile the reality is much more complex. There are hundreds of steel grades in each of these groups.

Let’s focus on HRC as the most widely used type. Main differentiating property of a given steel is its yield strength (YS). YS is a load when the metal starts to bend and is measured in mega-pascals (MPa). The most promising steel grades are the ones with YS above 500MPa. Their key advantage is that they allow to increase the hardness of car elements or that of other vehicles without increasing their weight or even decreasing it.

These characteristics are obtained through time-consuming R&amp;D process when material scientist experiment with different chemical content of “iron bouillon” and with various steel rolling modes. Recently steel plants achieved fantastic characteristics: YS above 1000 MPa which called ultra-high-strength steel (UHSS).

R&amp;D costs, expensive chemical additions (such as molybdenum which costs 100 k USD per ton) and new equipment lead to premium pricing policy: HSS is twice more expensive than low-strength steel, UHSS may be even 10 times more expensive.

Such steel grades are primarily used in constructing critical elements of heavy transport subject to high and intense load as well as in safety elements of passenger cars. These innovations helps to save millions of lives every year.
</div>

<strong>Memorable visual(s) / Multimedia files</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Boilerplates</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; company mission statement
&bull; company history, founders, current CEO
&bull; CSR - company social responsibility
&bull; product range specs
&bull; social networks
&bull; 
</div>

<strong>Additional information</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; url to press kit 
&bull; contact details
&bull; 
</div>
]]>
</qs>
<ans><![CDATA[ ]]></ans>
<hint></hint>
</qa>
<qa>
<qs></qs>
<ans><![CDATA[Suggested answer

<strong>NORDURAL STEEL LAUNCHES X1200: A NEW ULTRA-HIGH-STRENGTH GRADE THAT LETS ENGINEERS DO MORE WITH LESS</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<h3><em></em></h3>
</div>

<strong>Headline</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">

Yield strength above 1200 MPa cuts vehicle weight without cutting safety margins — and the market is already lining up
</div>

<strong>Memorable visual(s)</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Sub-header / summary</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
CHELYABINSK, Russia, 30 July 2026 — Have you ever wondered how much thinner a crane boom or a truck chassis could be before it simply gave way? Nordural Steel believes it has found the answer. Today the company moves into full commercial production of X1200, a new ultra-high-strength steel (UHSS) grade with a guaranteed yield strength above 1200 MPa.

The headline figure: engineers switching from standard S355 plate to X1200 can go about redesigning load-bearing structures with up to 30% less material, shedding dead weight while holding the same safety margin. That single fact reshapes the economics of heavy transport engineering — less steel per tonne of payload means lower fuel consumption, and lower fuel consumption is exactly what regulators are demanding. Brussels raised its 2030 emissions target for heavy-duty vehicles to a 45% cut against 2019 levels — a target manufacturers cannot get round without lighter, stronger components.

Nordural spent three years trying out alloy combinations and rolling-mill settings before its metallurgists came up with a molybdenum-boron chemistry stable enough for series production — and one that has already caught on with early customers. “Every fleet operator we’ve spoken to is getting into lightweighting because the regulation leaves no alternative,” said Elena Voskresenskaya, Nordural’s Head of R&amp;D. “Customers who read up on our pilot data reach the same conclusion we did.”

Early adopters back the claim. A trailer manufacturer in Wrocław, Poland, trialled X1200 panels on 40 semi-trailers and reported a 380 kg saving per unit — without losing EN 12642 load-rating certification.

X1200 costs roughly three times more per tonne than standard hot-rolled coil, a premium Nordural defends on total-cost-of-ownership grounds rather than sticker price. Allocation for Q4 2026 is capped at 15,000 tonnes, and Nordural is prioritising customers who commit before September.

Nobody dreamt up X1200 overnight. But few products have arrived at a better moment.
&bull; 
&bull; 
&bull; 
</div>

<strong>Memorable visual(s) / Multimedia files</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Boilerplates</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Additional information</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>
]]>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>15</mdlid>
<clog_expressions>
hotchpotch = confused mixture of different things; confused mix of different things, a thick meat and vegetable stew, or a legal pooling of assets
jumble = untidy or confused mixture of things
alloy = metal that is formed by mixing two types of metal together, or by mixing metal with another substance
</clog_expressions>
</clog_activity>

</clog_support_material>

<!-- cont. course_log_rrwcgroup5_2025-1.xml -->

<clog_activity>
<mdlid>14</mdlid>
<clog_deco><![CDATA[
I wish all the <strike>job</strike> <strong>work</strong> that has to be done...
Have ever you thought how strong <strike>is</strike> steel is?
If you don’t work in <strong>the</strong> steel industry or in a purchase department of <strong>a</strong> heavy transport engineering company
<strong>The</strong> Main differentiating property of a given steel is its yield strength (YS)
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260728</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>The impact of technology</clog_session_title>
<clog_session_title>How innovators think</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1 Innovation
pg 9 ex 6 vocab<!-- pg 22 -->
pg 9 ex 8 A B project<!-- pg 22 -->  
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.1 An innovative approach</clog_book_unit>

<clog_activity>
<mdlid>13</mdlid>
<activity_id></activity_id>
<activity_title>Phrasal verbs about innovation</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>Do you know of anything that is well thought out although it was completed in a rather unorthodox manner?</activity_lead_in>
<activity_lead_in>Have you ever dreamt up anything remarkable?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
Do you know of anything that is well thought out although it was completed in a rather unorthodox manner?
<span class="show_key">
✓ alternating current (AC) electricity by Nikola Tesla (born in 1856 in Austria-Hungary)
✓ pioneered the generation, transmission, and use of alternating current (AC) electricity, which can be transmitted over much greater distances than direct current
✓ everyone before him had thought only of direct current
</span>

Lexical material: Innovation

pg 8 ex 5 A vocab<!-- pg 22 -->

T / Cl
Which is correct: to address a [problem | solution]?
<span class="show_key">
✓ problem
= to deal with, to tackle
→ collocation
</span>

pg 8 ex 5 B C vocab<!-- pg 22 -->

Lexical material: Phrasal verbs about dreaming up new solutions

pg 9 ex 6 vocab<!-- pg 22 -->

T / Cl
How do you go about testing a new product: have you got some automated routines or do you complete it manually?
<span class="show_key">
✓ follow normative procedures 
</span>

pg 9 ex 7 vocab<!-- pg 22 -->  

T / Cl
What well thought out solutions could you dream up to convince the elderly to adopt them?
<span class="show_key">
✓ AI robots to help them get dressed
</span>

pg 9 ex 8 A B project<!-- pg 22 -->  
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>12</mdlid>
<activity_id>1</activity_id>
<activity_title>Press release: launch of a new product</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>Can you write a press release to support the launch &amp; sales of a new product?</activity_lead_in>
<instructions><![CDATA[Write a press release about a real or fictional product your company has just launched on the market
→ complete the suggested breakdown below
→ refine with AI
→ paste your final version in a googledoc &amp; share url
(don't forget to grant permissions to view &amp; edit for feedback)
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02> -->
<instructions_demo><![CDATA[Prompt sample (choose only relevant):

Write a 400-word summary
  Topic: (your product)

Language constraints:
  Target level C1
  Use British English
  Use natural spoken business English
  Use complex or non-transparent expressions (C1 level or idiomatic phrases)

Narrative constraints:
  Start with a rhetorical question
  Include a headline
  Include a sub-header
  Use the Minto/McKinsey Pyramid
  Use the STAR method (Situation, Task, Actions, Results &amp; lessons learnt)
  Use BLUFF (Bottom Line Up First)
  Use Principles of persuasion by R.Cialdini
  Use a SWOT analysis
  Suggest 4 scenarios (worst case, BATNA, compromise, ideal outcome)
  Ensure logical argument progression
  Include causality and consequences expressions
  Use realistic business logic

Contents:
  Include realistic business, economic, or technological context
  Include at least 12 different reasons for disagreement
  Focus on cost vs efficiency and risk vs innovation
  Discuss better but more expensive solution
  Include short-term vs long-term thinking
  Include risk vs reward analysis
  Include operational and strategic concerns
  Give one example (approximately 120 words) for each case 

Validation items:
  Ensure reasons are subtle, debatable, or plausible
  Do not use vague data as examples
  Avoid repetition of facts and figures
  Include metrics from reliable sources (e.g. Russia Today, AlJazeera, The Economist, The Guardian)
  Provide details of localisation and genuine geographic data (e.g. countries, regions, towns)
  Avoid obvious or basic advice
  Base contents on the draft below

Draft:
  (3-5 bullet points description of your product/service)

Additional instructions:
  Make a plan
  Ask me if you have any questions
  Reiterate
]]></instructions_demo>
<!-- <activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<strong>Title</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<h3><em>New product now available on your shelves!</em></h3>
</div>

<strong>Headline</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
〆<em>We are <strike>thrilled to share that</strike>...</em> 
= cliche

✓ <em>Have you ever wanted...</em>
= engaging, rhetorical question
</div>

<strong>Memorable visual(s)</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Sub-header / summary</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; metrics
&bull; quotes from key influencers
&bull; (...)
</div>

<strong>Memorable visual(s) / Multimedia files</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Boilerplates</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; company mission statement
&bull; company history, founders, current CEO
&bull; CSR - company social responsibility
&bull; product range specs
&bull; social networks
&bull; 
</div>

<strong>Additional information</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; url to press kit 
&bull; contact details
&bull; 
</div>
]]>
</qs>
<ans><![CDATA[ ]]></ans>
<hint></hint>
</qa>
<qa>
<qs></qs>
<ans><![CDATA[Suggested answer

<strong>Title</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<h3><em></em></h3>
</div>

<strong>Headline</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">

</div>

<strong>Memorable visual(s)</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Sub-header / summary</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Memorable visual(s) / Multimedia files</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Boilerplates</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>

<strong>Additional information</strong>
<div contenteditable="true" style="background-color: #cdcdcd; border: 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
&bull; 
&bull; 
&bull; 
</div>
]]>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>11</mdlid>
<clog_expressions>
to address = to think about a problem or a situation and decide how you are going to deal with it
disadvantaged = deprived of some of the basic necessities or advantages of life, such as adequate housing, medical care, or educational facilities
to hang out = to spend time in a certain location or with certain people
incubator = organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice
blockchain = system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network
sight-impaired = used to describe someone who cannot see well
cystic fibrosis = serious medical condition, especially affecting children, in which breathing and digesting food is very difficult
Parkinson(’s) (disease) = serious illness in which your muscles become very weak and your arms and legs shake
glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions
more bang for the buck = good value for money
well thought out = planned and organised carefully
insight = sudden, clear understanding of something or part of something, especially a complicated situation or idea
unorthodox = different from what is usual or accepted by most people
to tinker with = to make small changes to sth in order to repair or improve it, especially in a way that may not be helpful

to get round = to succeed in avoiding or solving a problem
to try out = to use something to discover if it works or if you like it; "try" is a general term for attempting or sampling something, while "try out" is more specific, implying a testing phase to evaluate the effectiveness, suitability, or quality of something over a period
to go about (~ gerund) = to begin to do something or deal with something; to approach a challenge
to catch on = to become popular
to read up on = to learn about something by reading; to acquire information about a particular subject by studying it intensively
to get into = to become interested in an activity or subject, or start being involved in an activity
to dream up = to invent something very unusual and usually silly
to come up with = to suggest or think of an idea or plan, especially when pressured or challenged

of = used to talk about possession 
from = used to refer to the original source of something
</clog_expressions>
</clog_activity>

</clog_support_material>

<!-- cont. course_log_rrwcgroup5_2025-1.xml -->
<clog_activity>
<mdlid>10</mdlid>
<clog_deco><![CDATA[
They are quite big <strike>enough</strike>
Their size will become <strike>less and less</strike> <strong>increasingly smaller</strong>
]]></clog_deco>
<clog_pig>
caught /kɔ:t/
</clog_pig>
</clog_activity>
</clog_session>





<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260717</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>16:00-16:50</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>An innovative approach</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1 Innovation
pg 8 ex 3 video<!-- pg 20 -->
pg 8 ex 5 A B C vocab<!-- pg 22 -->
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.1 An innovative approach</clog_book_unit>

<clog_activity>
<mdlid>9</mdlid>
<activity_id></activity_id>
<activity_title>Portrait of an innovation director</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>Would you like to be an innovation director? What do you think this job involves?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
Would you like to be an innovation director? What do you think this job involves?
<span class="show_key">
✓ focus mainly on the development of new products and services
✓ oversee the identification, development and production of new products and services 
(...)
</span>

pg 8 ex 1 speaking<!-- pg 20 -->

pg 8 ex 2 video<!-- pg 20 -->
business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l1_1.1.1_ME_l.mp4

pg 8 ex 3 video<!-- pg 20 -->
business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l1_1.1.1_ME_l.mp4

T / Cl
How can you create the greatest bang for your buck?
<span class="show_key">
✓ play with technology (incl. over-tinkering)
✓ find like-minded people
✓ tackle big challenges
✓ gain insight (learn about workarounds used by others)
✓ prototype
</span>

pg 8 ex 4 speaking<!-- pg 20 -->
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>8</mdlid>
<activity_id></activity_id>
<activity_title>Phrasal verbs about innovation</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_lead_in>Do you know of anything that is well thought out although it was completed in a rather unorthodox manner?</activity_lead_in>
<activity_lead_in>Have you ever dreamt up anything remarkable?</activity_lead_in>
<activity_contents><![CDATA[
T / Cl
Do you know of anything that is well thought out although it was completed in a rather unorthodox manner?
<span class="show_key">
✓ alternating current (AC) electricity by Nikola Tesla (born in 1856 in Austria-Hungary)
✓ pioneered the generation, transmission, and use of alternating current (AC) electricity, which can be transmitted over much greater distances than direct current
✓ everyone before him had thought only of direct current
</span>

Lexical material: Innovation

pg 8 ex 5 A vocab<!-- pg 22 -->

T / Cl
Which is correct: to address a [problem | solution]?
<span class="show_key">
✓ problem
= to deal with, to tackle
→ collocation
</span>

pg 8 ex 5 B C vocab<!-- pg 22 -->

Lexical material: Phrasal verbs about dreaming up new solutions

pg 9 ex 6 vocab<!-- pg 22 -->

T / Cl
How do you go about testing a new product: have you got some automated routines or do you complete it manually?
<span class="show_key">
✓ follow normative procedures 
</span>

pg 9 ex 7 vocab<!-- pg 22 -->  

T / Cl
What well thought out solutions could you dream up to convince the elderly to adopt them?
<span class="show_key">
✓ AI robots to help them get dressed
</span>

pg 9 ex 8 project<!-- pg 22 -->  
]]></activity_contents>
</clog_activity>

<clog_activity>
<mdlid>7</mdlid>
<clog_expressions>
to address = to think about a problem or a situation and decide how you are going to deal with it
disadvantaged = deprived of some of the basic necessities or advantages of life, such as adequate housing, medical care, or educational facilities
to hang out = to spend time in a certain location or with certain people
incubator = organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice
blockchain = system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network
sight-impaired = used to describe someone who cannot see well
cystic fibrosis = serious medical condition, especially affecting children, in which breathing and digesting food is very difficult
Parkinson(’s) (disease) = serious illness in which your muscles become very weak and your arms and legs shake
glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions
more bang for the buck = good value for money
well thought out = planned and organised carefully
insight = sudden, clear understanding of something or part of something, especially a complicated situation or idea
unorthodox = different from what is usual or accepted by most people
to tinker with = to make small changes to sth in order to repair or improve it, especially in a way that may not be helpful

to get round = to succeed in avoiding or solving a problem
to try out = to use something to discover if it works or if you like it; "try" is a general term for attempting or sampling something, while "try out" is more specific, implying a testing phase to evaluate the effectiveness, suitability, or quality of something over a period
to go about (~ gerund) = to begin to do something or deal with something; to approach a challenge
to catch on = to become popular
to read up on = to learn about something by reading; to acquire information about a particular subject by studying it intensively
to get into = to become interested in an activity or subject, or start being involved in an activity
to dream up = to invent something very unusual and usually silly
to come up with = to suggest or think of an idea or plan, especially when pressured or challenged

of = used to talk about possession 
from = used to refer to the original source of something
</clog_expressions>
</clog_activity>

</clog_support_material>

<!-- cont. course_log_rrwcgroup5_2025-1.xml -->

<clog_activity>
<mdlid>6</mdlid>
<clog_deco><![CDATA[
I'm also tinkering <strike>about</strike> <strong>with</strong> longevity
... and feeling <strike>yourself</strike> in a good mood
... stuff regarding <strike>the</strike> work
She <strike>talked about that</strike> <strong>replied | said (that)</strong> helping a million people or just one doesn't matter
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>


<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260714</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>17:30-18:20</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Business Partner C1 | Secrets of blue-sky thinking</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson.
Business Partner C1
Unit 1 Innovation
<a class="clog" target="about_blank" href="https://disk.yandex.ru/i/6u1ZcXcRzBg0Fg">Business Partner C1 coursebook</a>

Secrets of blue-sky thinking
→ answer the questions

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Business Partner</clog_book_title>
<clog_book_level>C1</clog_book_level>
<clog_book_unit>Unit 1.1 An innovative approach</clog_book_unit>

<clog_activity>
<mdlid>5</mdlid>
<activity_id>1</activity_id>
<activity_title>Secrets of blue-sky thinking</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>Can you be commercially successful if you just follow suit (i.e. do the same as others do)? Why is creative thinking so much encouraged in the workplace?</activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Have you got any secrets or recipes for being creative at work?</qs>
<ans>✓ never do the same thing twice
✓ always have divergent opinions in your team
= don't follow suit
✓ practise brainstorming, timeout...
✓ try adding value to what AI can propose
</ans>
<hint>to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down
</hint>
</qa>
<qa>
<qs>Are you being innovative in your job as much as you'd like to? What stops you?</qs>
<ans>〆standardised procedures, red tape
〆repetitive tasks
〆limited budget
〆resistance to change
</ans>
<hint>red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly
</hint>
</qa>
<qa>
<qs>What could define creativity in a professional context?</qs>
<ans>✓ divergent thinking
= often referred to as lateral thinking, is the process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward
✓ cognitive flexibility
= ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously
→ take your mind off a problem by focusing temporarily on sth else to allow your subconsciousness to come up with original solutions
</ans>
<hint>divergent = to be or become different from what is expected, planned, etc
</hint>
</qa>
<qa>
<qs>What is blue sky thinking?
</qs>
<ans>✓ ideas that are not limited by the current beliefs or norms of a group or society
✓ may be creative or whimsical and maybe even bizarre
→ such thinking might lead to the solution you need
</ans>
<hint>whimsical = unusual and not serious in a way that is either amusing or annoying
</hint>
</qa>
<qa>
<qs>What qualities do creative people need in the workplace to succeed?</qs>
<ans>✓ inborn quality that is challenging to foster
e.g. like charisma
✓ determination &amp; arguably a strong ego
〆many ideas never come to fruition
→ need to become hardened to disappointment &amp; failure
✓ not conscious or worrying about what others think about you (and how odd you may be)
</ans>
<hint>fruition = successful result of a plan, a process or an activity
</hint>
</qa>
<qa>
<qs>What's the difference between invention &amp; innovation?</qs>
<ans>✓ invention (in a work context) 
= creation of a new product, service or process for the 1st time

✓ innovation (in a work context) 
= improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market...
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<mdlid>4</mdlid>
<clog_expressions>
to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down
red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly
invention (in a work context) = creation of a new product, service or process for the 1st time
innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market...
blue sky thinking = ideas that are not limited by the current beliefs or norms of a group or society. Blue-sky thinking can be ideas that are creative or whimsical and maybe even bizarre. Such thinking might lead to just the solution you need
divergent = to be or become different from what is expected, planned, etc
divergent | lateral thinking = process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward
cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously
whimsical = unusual and not serious in a way that is either amusing or annoying; capricious
fruition = successful result of a plan, a process or an activity

SWAT = Special Weapons And Tactics, referring to highly trained police or military units
</clog_expressions>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>3</mdlid>
<clog_deco><![CDATA[
It's about finding opportunities <strike>and</strike> etc <strong>(OR and so on)</strong>
a small group of people who <strike>is</strike> <strong>are</strong> for special tasks (SWAT)
It's not about following <strike>the</strike> suit
for <strike>the</strike> each client
Innovation is about <strike>hard-working</strike> <strong>hard work (OR Innovation is|means hard-working)</strong>
Of course, we do have <strong>(much)</strong> red <strike>tapes</strike> <strong>tape (uncountable)</strong>
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>





<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20260709</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>17:30-18:20</clog_session_time>
<clog_session_ach>1</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Preliminaries &amp; background check | Trial lesson</clog_session_title>
<clog_session_title>Business Partner C1 | An innovative approach</clog_session_title>
<clog_session_comment>By the end of this session you will have studied </clog_session_comment>
<clog_session_hw><![CDATA[
(no homework)

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
ReadySkill - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 7447 1635</strong>
<strong>Passcode: 3VX3E7</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1">https://us04web.zoom.us/j/77874471635?pwd=gYY4nRCY3csyUMiFJOOpOpcbcuP5Zf.1</a>
]]>
</clog_session_hw>

<clog_support_material>
<clog_book_title>Background assessment</clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>

<clog_activity>
<mdlid>2</mdlid>
<activity_id></activity_id>
<activity_title>Preliminaries</activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
T / Cl
Course preliminaries 
✓ assess needs
✓ set objectives
✓ schedule lessons

<u></u>
AOI (area of interest)
      strategy marketing director
      sales, marketing
      negotiations w/ service providers in China &amp; Turkey
<!--
      investment project
      sales teams in 
      figuring out client needs in Turkey by eliciting from the Turkey office
      forward looking marketing
      → competition sales &amp; marketing
      e.g. 1 T or 100 T w/ various different profit margins
-->
      UBS Investment Bank (commodities, stocks, bonds...)

learning history
      high achiever (Scuma con Laude)
      2010 GMAT 750
      2015 IELTS 7.5
      2015 CFA Chartered Financial Accountants
      2026 - 3 month-long on-line course, Singapore 

exposure to L2
    ✓ news feed
    ✓ analytical documents
    ✓ no psychological barrier in communication

spelling
    ✓ BrEn
    ✓ doesn't know differences between AmEn &amp; BrEn

linguistic expectations
    ✓ business English
    ✓ presentations
    ✓ negotiations (pitching?)
    ✓ grammar

goals
    ✓ addressing minor grammatical details
    ✓ converting passive vocab (e.g. high-achiever) into active


<u>Number of teaching hours per level</u>
(according to ALTE - Association of Language Testers of Europe)
CEF (Common European Framework) Guide, Pearson

<div align="center" class="print_scaled_down"><img src="pix/cef_guide_pearson_number_of_teaching_hours_per_level_alte.jpg" width="90%" border="1" alt="Common European Framework, Guide in Pearson - number of teaching hours per level (according to ALTE)"></div> 

EF - levels &amp; exams concordances
  <!--<div align="center" class="print_scaled_down"><img src="pix/ef_map_levels_and_exams_w_hrs.jpg" width="90%" border="1" alt="levels &amp; exams, EF"></div>  -->
<div align="center" class="print_scaled_down"><img src="pix/ef_levels_russian.png" width="90%" border="1" alt="levels &amp; exams, EF"></div> 

<img src="pix/ef_logo_v3.png" width="35em" border="0" alt="EF logo"> Estimated level
speaking C1 / EF 12.5
grammar B2+ / EF 12 (to be confirmed)
]]></activity_contents>
</clog_activity>

</clog_support_material>

<clog_activity>
<mdlid>1</mdlid>
<clog_deco><![CDATA[
I spend time on searching <strike>on</strike> different needs
We trade <strike>with</strike> all over the world
(Talking about steel grades) It doesn't mean that they will need another <strike>ones</strike> <strong>one</strong>
It's the way I was <strike>growing</strike> <strong>brought</strong> up by my parents
I just want to speak <strike>correct</strike> <strong>correctly</strong>
Just let me know
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_activity>
</clog_session>

</root>
