kasperskygroup204 y22kasperskygroup204 20250129 icons8-reading-100.png quarterly test Prepare for quarterly test (the url will be available here later) vocab pre teach functional language grammar focus smartphone or tablet device listening Download onto your phone or tablet and listen carefully. ~/bups/bup_vet_books_cds_dvds$ ls */*/*selection* | grep passive ## Outlook (ext.duncan.potter@ef.com) → use firefox w/ latest login login: ext.duncan.potter@ef.com password: use microsoft authenticator on android enter code from chrome on laptop into android app confirm w/ pin 1333 ## teams 〆 off-line linux version lacks window sharing... https://www.microsoft.com/en-ww/microsoft-teams/log-in → use chrome login: duncanpotter@yandex.ru passwd: 99nacnud ### sound sharing → same workaround as skype pulseaudio recording → skype: input from → (was Built in audio) change to Monitor Built in audio ### break out rooms https://www.youtube.com/watch?v=Nq2pbPtMZGk #### Outlook Calendar → join meeting #### Breakout rooms Teams main menu → top right → Breakout Rooms (preview) right pane → ... menu (rename / move people around...) OR top right ... menu → recreate rooms right pane → Start rooms → attendees get pulled automatically #### If attendee is late Breakout room preview → Assign participants (name of late attendee) → assign SS to room #### How to join a room Organiser → choose room → ... → join room #### How to leave a room top right, red 'Leave' → click middle top right 'Resume' to come back to main meeting room #### Make an announcement to / across all rooms Breakout rooms (preview) ... → make an announcement right pane → Close rooms ### Create and manage breakout rooms during class meetings https://support.microsoft.com/en-us/topic/create-and-manage-breakout-rooms-during-class-meetings-18b340cd-1106-4fa5-a852-5676614f7e7d Organizing a meeting with breakout rooms is currently only available in the Teams for Education desktop app for Windows or Mac. (...) For educators Before you get started, make sure you have the desktop app (...) You can create meetings in any version of Teams, but you'll need Teams for Windows or Mac to create breakout rooms for your students. Students can join from any version of Teams. ### Anna Alekseeva The students have access to our online school and their KPI is to complete not less than 1 unit per month (4 lessons) and to attend at least 1 individual class. Their teacher's comment: We have mostly worked through all the Level 14 EF book units. Their speaking is very good but they really struggle with conditionals. We have reviewed them before but they really need more work on them.Especially mixed conditionals. Alyona can be quite shy but her English is very good. Kirill reads and writes very well, but his speaking and listening needs practice. Iskander, is on level 15 and is doing wonderfully. We'll have 2 more new students, who are going to attend a trial class: Alexander Shindin and Dmitry Fidelman Пожалуйста, обратите внимание, что при расчете удержаний мы учитываем только те пропуски, о которых вы заблаговременно предупреждаете (достаточно короткого письма на настоящий электронный адрес). В связи с тем, что уровень группы - advanced, то компенсация от ЛК - 0%. attendance sheet https://disk.yandex.ru/i/nZJaBCRC15VJtg RedShield vpn ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Kaspersky Lab Group #204 Kirill Gonkov kirill.gonkov@kaspersky.com 13 yrs w/ KL Pavel Kaptur pavel.kaptur@kaspersky.com Windows developer Natalia Filatova nataliya.filatova@kaspersky.com sales enablement platform or system that provides visibility across sales content, training, and coaching lifecycle create, modify, amend policies adapt to changing process compliance with local management & authorities ~ coordinator Enablement tools automate the customer experience, making it more efficient for you internally and more personalized and engaging for your customers. These tools also make it far easier for marketing to distribute, and sales to access and leverage, internal and customer-facing content. A CRM is the foundation of your sales enablement strategy and integral to sales team performance. You have implemented the solution to help your salespeople achieve their goals B2B sales enablement is where strategy becomes reality – where you empower your B2B sales team with the tools, resources and support to make prospects sit up and pay attention improve listening skills Vera Ermolich technical support engineer 2024 - 26yo vera.ermolich@kaspersky.com 20231227 10:10-11:30 2 active How language shapes identity By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 pix/icons8-collaboration-100_white.png Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions]]> 281 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like 280 1 Political correctness works for no one - Jonathan Kay 20231227 hw20240110 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? [00:30] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:35] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia ✓ the problem is human nature ✓ human beings love power ✓ they love the power to shut up other people ✓ they will leverage any rule any law any standard to attain that power Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain How was political correctness in the old days, how has it changed now? ✓ the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother = the idea of a single authoritarian power shutting people down ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? ✓ political correctness targets people who can't fight back Why are some people terrified of saying the wrong thing? What has changed? ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear enforcer = one whose job it is to execute unpleasant tasks for a superior Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? ✓ despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation What is the real scandal about political correctness? ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? ✓ don't stifle free speech to stifle = to prevent sth from happening; to prevent a feeling from being expressed 279 perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed 278 20231220 10:10-11:30 2 active Political correctness across cultures By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Native speakers' dialect 20231206 hw20231213 pix/icons8-collaboration-100_white.png British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> 277 Quarterly test (logs) active quarterly_test_logs test_log_NataliyaFilatova_20231215_1258_quarterly_test_kasperskygroup204_20231213.xml test_log_KirillGonkov_20240105_1949_quarterly_test_kasperskygroup204_20231213.xml test_log_PavelKaptur_20240108_2105_quarterly_test_kasperskygroup204_20231213.xml test_log_EkaterinaParfentyev_20240110_0011_quarterly_test_kasperskygroup204_20231213.xml 276 1 Native speakers' dialect 20231206 hw20231213 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak 275 2 It's all Greek to me 20231204 hw20231207 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Is it all right to lose face in your culture, or will you pretend you know something at any cost rather than admit you don't? Is it considered normal behaviour in a collective environment to lie? video It's All Greek To Me | A Bit Of Fry &Laurie | BBC Comedy Greats A Bit of Fry & Laurie is a British sketch comedy television series written by and starring former Cambridge Footlights members Stephen Fry and Hugh Laurie, broadcast on both BBC1 and BBC2 between 1989 and 1995. It ran for four series with 26 episodes, including a 36-minute pilot episode in 1987. As in The Two Ronnies, elaborate wordplay and innuendo were staples. It frequently broke the fourth wall; characters would revert to their real-life actors mid-sketch, or the camera would often pan off set into the studio. The show was punctuated with non sequitur vox pops in a similar style to those of Monty Python's Flying Circus, often making irrelevant statements and wordplay. Laurie was also seen playing piano and other instruments and singing comical numbers https://www.youtube.com/watch?v=PqZZKwCPCj8 → watch the video → answer the questions.]]> This Octopus, what was it called? The Greek waiter: Where was it caught? What a question! In the sea. Hugh Laurie: Yeah... so, that should be OK, Gordon...]]> it_s_all_greek_to_me_a_bit_of_fry_and_laurie_BBC_comedy_greats_PqZZKwCPCj8.mp4 Why does the scene take place in a Greek restaurant (and not Indian for instance)? ✓ pun on words It's all Greek to me = way of saying that you do not understand something that is said or written but Hugh Laurie pretends to understand Greek well... That's a typical Londoner's reaction (...) You don't understand the Greek does things at his own tempo. You know, natural rhythms & cycles deep within them. The Yorkshireman in me respects that [00:06-00:13] Why does Hugh Laurie pretend he understands Greek culture? ]]> ✓ wants to show off how well-educated he is ✓ cultural awareness is well-thought of (= long-term orientation, uncertainty avoidance...) It's a bit forward, isn't? All that 'My lovely friends' don't (you think)? Hugh Laurie Ah well, you see, Gordon, he (the Greek waiter) spotted a kindred spirit (in me). [01:22-01:27] Why does Hugh Laurie carry on pretending he & the waiter share some same cultural values?]]> treated with respect - not the average walk-in, quick turn-over merchants [01:34] ]]> kindred spirit = person with similar ideas, opinions, etc Ah, I've had enough, Gordon. I'm gonna have an honest British kebab! [03:58] Why is this last reply amusing?]]> ✓ a kebab is by no means more British than a Greek meal = contradictory behaviour to long-term orientation & uncertainty avoidance observed earlier Can you think of any reasons why this comedy could be considered as not politically correct by today's standards? Why has it - or hasn't it - crossed the border? 〆stereotypical portrait of Greek waiters 〆British condescending approach ✓ collective tolerance towards witty, established comedians? ✓ British laughing at themselves = self-deprecating sense of humour (...) self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable 274 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like 273 political correctness = (sometimes disapproving) the principle of avoiding language and behaviour that may offend particular groups of people politically correct = term used to describe language, policies, or measures that are intended to avoid offence or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behaviour that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, or sexual orientation. In public discourse and the media, the term is generally used as a pejorative with an implication that these policies are excessive or unwarranted damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak fourth wall (the ~) = performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism and naturalism of the theatre of the 19th century, led to the development of the fourth wall concept. innuendo = indirect remark about sb/sth, usually suggesting sth bad or rude non sequitur = statement that does not seem to follow what has just been said in any natural or logical way vox pops (vox populi) = belief or sentiment shared by most people; the voice of the people It's all Greek to me = way of saying that you do not understand something that is said or written kindred spirit = person with similar ideas, opinions, etc self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable LGBTQ+ = lesbian, gay, bisexual, transgender, and questioning (or queer) - In use since the late 1980s, the initialism, as well as some of its common variants, functions as an umbrella term for marginalized sexualities and gender identities 272 20231213 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Native speakers' dialect 20231206 hw20231213 pix/icons8-collaboration-100_white.png British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> 271 20231206 10:10-11:30 2 active Making text more dynamic By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 65 ex 9 vocab pg 66 ex 3 style the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 270 1 Making text more dynamic Making text more dynamic active edit_ol_qa pix/icons8-collaboration-100_white.png What should a persuasive advertising copy focus on [reader's needs | product's features]? ✓ reader's needs Which kind of language do you use [sophisticated | used by your reader]? ✓ used by your reader → identify with the reader How can you make your text more dynamic? ✓ avoid passive form ✓ avoid noun-phrases How can you avoid jargon which confuses readers? ✓ explain new expressions 269 wip textbook ✓ reader's needs Which kind of language do you use? [sophisticated | used by your reader] ✓ used by your reader → plain English pg 66 ex 3 style T / Cl How can you make your text more dynamic? ✓ avoid passive form ✓ avoid noun-phrases pg 67 ex 5 dynamic language set for homework - tbc pg 67 ex 6 writing ]]> 268 active textbook pg 66 ex 3 style pg 67 ex 5 dynamic language set for homework - tbc pg 67 ex 6 writing ]]> 267 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ✓ middle class commuters ✓ business executives ✓ mothers with young children (...) Are taxis more expensive in the West? ✓ probably yes pg 68 ex 1 2 discussion pg 69 ex 3 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_12.ogg T / Cl You can increase profit margins of a typical western taxi company in Europe by [going down market | going upmarket] ✓ going upmarket (in the current context) ✓ avoid trying to be the cheapest on the market OR ✓ going down market e.g. Uber (private people with their own cars) → tracking cars Will taxi-users be receptive to a new offer? 〆will probably prefer long, well-established companies 〆upmarket users have their own drivers & video on demand / on-board internet facilities pg 69 ex 4 discussion pg 69 ex 5 reading pg 69 ex 6 discussion pg 69 ex 7 simulation What conclusions can you draw? ✓ in Russia, flood the market with straightforward hoardings ✓ increase visibility as a priority ✓ enhance customer service / experience (non-smoking cars, gps tracking of vehicles) ✓ explore opportunities for partnering (hotels, HR depts, restaurants) ✓ driver with own motorbike (limobike) ]]> 266 1 Native speakers' dialect 20231206 hw20231213 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak 265 alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words (e.g. cool, calm, and collected) to exploit language = to make good use of, manipulate to one's advantage ample = enough or more than enough chime = (of a bell or a clock) to ring; to show the time by making a ringing sound to chime in (with sth) = to join or interrupt a conversation 264 the Sheremetevo Airport ]]> 20231129 10:10-11:30 2 active Responding techniques By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 66 ex 2 reading Car advertisements the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 263 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ♣ wrench = sharp strain It means you are [sympathising | enquiring] ✓ sympathising pg 65 ex 6 listening for gist the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_11.ogg T / Cl What can you say when you want to confirm what you have recapped? ✓ Is that a fair summary? (...) What techniques can you use to show you are listening carefully? ✓ paraphrase ✓ reflect ✓ empathise ✓ clarify (e.g. with question tags) ✓ echo ✓ encourage ✓ summarise ✓ focus / following-up pg 65 ex 7 8 listening for detail the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_11.ogg set for homework pg 65 ex 9 vocab pg 65 ex 10 discussion → use expressions from pg 65 ex 7 8 ]]> 262 2 Role play - functionality & no-frills vs design & premium features Responding techniques active role_play Recycle new expressions and language. Practise the following responding techniques: ✓ paraphrase ✓ reflect ✓ empathise ✓ clarify (e.g. with question tags) ✓ echo ✓ encourage ✓ summarise ✓ focus / following-up It sounds to me as if you're focusing too much on design! You want to sell a new, mostly functional product with no-frills. ✓ We have a strong, functional product ✓ There are no competitors ✓ People don't know anything about it yet because it's only the very first launch You disagree with your colleague. You want to launch a premium version of the product. Ask questions to check you understand your partner's arguments. ✓ So, are you saying we need to establish a good reputation with a product of great design? ✓ Do you mind if I confirm: we should build a strong brand name, shouldn't we? 261 active textbook ✓ a good advertising campaign What makes an advertising campaign memorable? ✓ visuals ✓ advertising copy = main text used in the advertisement ✓ bad publicity (e.g. scandals) Would you like to be a copywriter? ✓ fun & creative job pg 66 ex 1 discussion Potential benefits vs potential problems T / Cl What is a USP? ✓ unique selling proposition pg 66 ex 2 reading Car advertisements ]]> 260 to drag your feet = to take a long time to do sth wrench = sharp strain on muscles or ligaments onomatopoeia = using words that imitate the sound they denote fluency marker = aha, er, hem... to tackle = to make a determined effort to deal with a difficult problem or situation; ~ sb (about sth) to speak to sb about a problem or difficult situation no-frills = firm or product that offers no extras; a generic product that carries no expensive label advertising copy = main text used in an advertisement. The text could be a dialogue, a catchy punch line or a company's dictum. Rather than meaning that the writer "copied" the material, it means that it is material that is intended to be copied — that is, reproduced and printed in the newspaper or ad for all to read copywriter = person whose job is to write the words for advertising material curvaceous = (informal) used in newspapers, etc. to describe a woman whose body has attractive curves zest = enjoyment and enthusiasm; quality of being exciting, interesting and enjoyable; outer skin of an orange, a lemon, etc., when it is used to give flavour in cooking upholstery = soft covering on furniture such as armchairs and sofas pun = humorous play on words USP = unique selling proposition feisty = strong, determined and not afraid of arguing with people thorough = done completely; with great attention to detail alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected 259 over the functionality Actually, I don't like both either of them I would like to prefer the other car ]]> 20231122 10:10-11:30 2 active Let your customer do the talking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 63 ex 9 vocab pg 64 ex 2 reading Let your customer do the talking the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 258 active textbook 〆when both parties are not on the same wavelength 〆when you can't reach a compromise in negotiation 〆when the question has multiple answers (i.e. too complex) pg 64 ex 1 discussion pg 64 ex 2 reading Let your customer do the talking pg 64 ex 3 question types pg 64 ex 4 simulation → practise intonation to get the customer engaged in the conversation → use high-key tone of voice when asking questions to get a more emotional response from the customer T / Cl demo Student A You enjoy reading, don't you? ✓ closed question (question tag) T / Cl How can you show you are showing actively? (in terms of language, intonation, physical gestures, body language) ✓ fluency markers ✓ question tags ✓ closed questions ✓ paraphrasing ✓ sympathising ✓ eye contact 〆avoid yawning 〆don't be idle & laying back pg 64 ex 5 speaking ]]> 257 barrage /bə:'ɔʒ/ = large number of sth, such as questions or comments, that are directed at sb very quickly, one after the other, often in an aggressive way to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent) off-the-shelf = made in large quantities and intended to be used without modifications 256 hadn't worked didn't work for KL I wouldn't get it for free When you have to communicate, especially even if you are a public speaker I would like that Alicia had Alicia to have more features Are you looking for sth particular or do you want (just) to buy (just ) sth... ? ]]> 20231115 10:10-11:30 2 active Walking the walk By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 62 ex 3 reading pg 62 Walking the walk pg 63 ex 4 vocab the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 255 active textbook T / Cl demo → find the odd one out 'water tea coffee sugar' ✓ sugar pg 62 ex 2 collocations ]]> 254 active textbook ✓ walk the walk → take actions rather than your words pg 62 ex 3 reading pg 62 Walking the walk T / Cl How does your company nurture a special relationship with their clients? ✓ promote a certain lifestyle Lexical material: Brand building & marketing for savvy consumers T / Cl demo → the collocation 'brand strategy' matches [action by managers | consumers or their reactions | description of brands]? ✓ action by managers → the collocation 'emotionally-potent brand' matches [action by managers | consumers or their reactions | description of brands]? ✓ description of brands themselves pg 63 ex 4 5 6 vocab pg 63 ex 7 discussion ]]> 253 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ♣ good value for money Are you interested in the bells and whistles when you buy a mobile phone? (...) pg 63 ex 8 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_03.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_04.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_05.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_06.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_07.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_08.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_09.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_10.ogg set for homework pg 63 ex 9 vocab T / Cl What could a company offer to convert prospects? (...) ]]> 252 to walk the walk = to show that something is true by your actions rather than your words, e.g. We're at this meeting because we're environmentalists who walk the walk; opposite of paying lip service savvy = understanding the ins & outs, being knowledgeable to covet = to desire to foster = to promote potent = having great influence icy cool = with calm and not showing emotion in difficult situations flaming = full of anger; used to add force, especially anger, to something that is said; passionate; intense (a flaming row) cross-selling = selling (a different product or service) to an existing customer up-selling = persuading a customer to buy something additional or more expensive bells & whistles = many unnecessary effects more bang for the buck = good value for money punch line = final sentence, phrase, or word in a joke or humorous story that is unexpected and produces the humorous effect bricks & mortar shop = traditional shop as opposed to e-commerce pushover = person who can easily be overcome, persuaded, taken advantage of, etc upfront = frank and honest incentive = motive or incitement, esp. to action, encouragement prospects = possibility of future success; marketing term describing potential customers captive market = markets where the potential consumers face a severely limited number of competitive suppliers. Their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopoly or oligopoly to jump / get on a bandwagon = to join a popular cause or movement 251 interesting interested in this idea It's a place (i.e. golf clubs) where people communicate with each other ]]> autonomous /ɔ:ˈtɔnəməs/ interference /ˌɪntəˈfɪərəns/ initiative /ɪˈnɪʃɪətɪv/ ambiguity /ˌæmbɪˈɡju:ɪtɪ/ 20231108 10:10-11:30 2 active Marketing for generation Y By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 60 ex 3 grammar → practise expressions from pg 61 ex 5 pg 61 ex 7 writing → practise prepositional phrases e.g. in the light of the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 250 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg pg 61 ex 5 listening for detail the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg Functional language: Paraphrasing, prepositional phrases (generalisations, minor points) T / Cl by the same token [in the same way | for example] ✓ in the same way ✓ for the same reason pg 61 ex 6 vocab pg 61 ex 7 writing → practise expressions from pg 61 ex 5 → practise prepositional phrases e.g. in the light of ]]> 249 wip textbook 248 active textbook ✓ only if grown in a high-tech greenhouse monitored remotely with temperature sensors and powered by solar panels! → depends on generational aspirations What generation do you belong to? What kind of advertising do you react to best?
Named generations in the Western world (Wikipedia)
 pg 62 ex 1 discussion ]]> 247 token = something that you do, or a thing that you give someone, that expresses your feelings or intentions, although it might have little practical effect; piece of data that is used to represent and replace another one, in order to prevent private information being seen by someone who is not allowed to do so; used to describe an action, an amount, etc. that is intended to represent something or to show that you are doing something, even if is very small or has a small effect; used to refer to something that is done to in order to appear to support, help, or represent a particular group of people, but that does not help that group of people in a lasting or important way; round, metal or plastic disk which is used instead of money in some machines Millennials = also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha 246 of it, we've had a fail of hardware failure ]]> 20231101 10:10-11:30 2 active Reformulating & modifying meaning By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 60 ex 1 vocab (prepositions) the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 245 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ✓ provided you don't underestimate the need for R&D → depends on the industry, e.g. clothing What are the advantages of partnering? How can it help a company improve their quality? ✓ no acquisition ✓ no merger pg 59 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_01.ogg T / Cl Do you know of any other lifestyle management solutions? ✓ bluetooth headphones with noise reduction What business models for partnering between Apple and a healthcare provider would you suggest? ✓ anonymous collecting of samples ✓ machine learning ✓ big data processing → medical recommendation ]]> 244 active textbook ✓ sort out ↔ put in order, find a solution to a problem (i.e. this mess) = dependent preposition pg 60 ex 1 vocab (prepositions) Lexical material: Reformulating & modifying meaning pg 60 ex 2 grammar set for homework pg 60 ex 3 grammar Lexical material: Focus, familiarity & follow-up T / Cl During a team meeting, what do you need to pull in the same direction? ✓ 3 Fs = focus, familiarity & follow-up pg 61 ex 4 listening for gist the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg ]]> 243 beleaguered /bɪˈli:ɡə/ = harassed, teased, annoyed, frustrated to the point of giving up to sort out = to make free from confusion or ambiguity; make clear to account for = to be the reason or explanation for itinerary /aɪˈtɪnərərɪ/ = detailed route out of the blue = from nowhere, in a way that was not expected allegation = formal accusation against somebody across the board = including everyone or all, so that all are included on balance = all things considered, essentially by and large = usually; as a rule at large = as a rule, in general to hold off on sth = to wait before acting in effect = of course at a stroke = all at once, all in a go as it were = as you might say, so to speak by the same token = in the same way glitch = fault or defect in a computer program, system, or machine in the wake of = as a result of; right after; following 242 at all completely The speaking is the most problem problematic We talked about the nowadays current meaning of branding ]]> 20231025 10:10-11:30 2 active Strategic marketing Partnering Reformulating & modifying meaning Marketing for generation Y By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 58 ex 2 reading The brand is the strategy the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 241 active textbook ✓ ordering something on the internet ✓ chilling out ✓ laid back & sportive How would you design products & sell them to this man? ✓ focus on generation Z aspirations ✓ sell an image, a dream, a lifestyle rather than just a product → branding pg 58 ex 1 discussion T / Cl What are the expectations and typical customer profile of an IPhone user, in terms of: . age group . gender . social class . marital status . income bracket ✓ to evoke & promise the benefits of belonging to a specific lifestyle group ✓ to buy a lifestyle and not just a product Lexical material: Differentiation T / Cl Is the IPhone really the best phone on the market? 〆it doesn't matter → focus on brand image & status What could be the secret for success, brand or quality? ✓ brand = anticipation for a unique experience or benefit pg 58 ex 2 reading for gist The brand is the strategy pg 58 ex 3 reading for detail T / Cl Why do consumers prefer one brand to another? ✓ expectation of a given experience ✓ preference can be achieved by differentiation What is strategic branding? = how you deliver the benefits of the brand to the consumer → do more than just advertise ✓ encourage people to try for free ✓ build a community of end-users who provide feedback → put the product's design & development in their hands → build customer loyalty Lexical material: Differentiation in business T / Cl Do you need the whole world to love your product? ✓ no = you need a success engine = small group of opinion leaders In strategic differentiation, do you depend on place, price, time, etc? 〆no, you don't depend on such circumstances = you have a circumstance-crossing advantage pg 58 ex 4 5 vocab ]]> 240 1 Strategic branding Strategic branding active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What are the expectations and typical customer profile of your products / services? ✓ to evoke & promise the benefits of belonging to a specific lifestyle group ✓ to buy a lifestyle and not just a product → age group → gender → social class → marital status → income bracket Why do consumers prefer your products to another? → expectation of a given experience → preference can be achieved by differentiation What are the circumstance-crossing advantages of your company? → pioneer reputation Who make the success engine of your strategy? → opinion leaders, influencers What is your strategic differentiation? → have you got a circumstance-crossing advantage? ≠ place, price, time... 239 commendable = (formal) deserving praise and approval to give an edge = to give an advantage differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference to evoke = to bring a feeling, a memory or an image into your mind middle-aged = being roughly between 45 and 65 years old to constitute = to form, compose differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference lifestyle management solutions catchy = (informal) (of music or the words of an advertisement) pleasing and easily remembered strategic branding = how you deliver the benefits of the brand to the consumer 238 should I (should | can) expect from this product ]]> Nike /ˈnaɪki/ sought /sɔ:t/ 20231018 10:10-11:30 2 active Dilemma - Turning ideas into reality (Pavel only) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 2 practice defining clauses Dilemma - Turning ideas into reality pg 48 brief pg 48 task 1 intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 237 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ grant endowments to schools & universities ✓ support research & development Do you remember of any company giving presentations when you were at university? ✓ raise interest of potential talents in your technology ✓ offer internship for graduating candidates Does your company support any innovative product of long term social & cultural value? ✓ reduction of CO2 emissions ✓ life-long learning ✓ deployment of medical technologies in cities where your activity is located ✓ free licence & support of software for theatres and museums pg 48 brief T / Cl How different is NESTA from other business angels? ✓ grants help designed to support products that may not attract other venture capitalists pg 48 task 1 2 T / Cl What new technologies have found use in business solutions? Which do you find the most promising? → provide arguments for & against ]]> 236 1 Point and click for learning on the move active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 235 2 Working tyrelessly for the environment active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 234 3 Nanotechnology to fight bioterrorism active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 233 4 Vision of the future active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 232 active textbook
Dilemma - decision
T / Cl Conclusion Is your corporate culture more profit oriented, or rather concerned by ethical choices? ✓ depends on the level of CSR (corporate social responsibility) → observe local compliance culture (although may involve losing against competition) ]]> 231 wip textbook Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) ]]> 230 endowment /en'daumənt/ = money that is given to a school, a college or another institution to provide it with an income; the act of giving this money anthrax bioterrorism (examples of ~) = in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes to date = so far, up to this day 229 perspective promising (OR long-term oriented) 15 years ago this idea can be could have been useful You kill end | revoke this project at all completely This will be popular every all the time ]]> fuchsia /ˈfjuː.ʃə/ ether /ˈi:θə/ 20231011 10:10-11:30 2 active Dilemma - Turning ideas into reality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 2 practice defining clauses Dilemma - Turning ideas into reality pg 48 brief pg 48 task 1 intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 228 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ grant endowments to schools & universities ✓ support research & development Do you remember of any company giving presentations when you were at university? ✓ raise interest of potential talents in your technology ✓ offer internship for graduating candidates Does your company support any innovative product of long term social & cultural value? ✓ reduction of CO2 emissions ✓ life-long learning ✓ deployment of medical technologies in cities where your activity is located ✓ free licence & support of software for theatres and museums pg 48 brief T / Cl How different is NESTA from other business angels? ✓ grants help designed to support products that may not attract other venture capitalists pg 48 task 1 2 T / Cl What new technologies have found use in business solutions? Which do you find the most promising? → provide arguments for & against ]]> 227 1 Evaluating innovative, social & cultural value of business projects active prep_2columns_2qa edit_2columns_2qa Provide arguments for & against the following projects. Point and click for learning on the move innovative value social value cultural value long term return
Working tyrelessly for the environment innovative value social value cultural value long term return
Nanotechnology to fight bioterrorism innovative value social value cultural value long term return
Vision of the future innovative value social value cultural value long term return
]]> Criteria for a successful endowment ✓ business-oriented project → viable, long term return on investment ≠ charity
]]> Point and click for learning on the move 〆technologically obsolete (superseded by QR codes) 〆questionable business model ✓ facilitates people's access to culture Working tyrelessly for the environment ✓ positive impact on the environment 〆limited cultural value because won't change people's habits → business angels Nanotechnology to fight bioterrorism ✓ appealing to pharmaceutical companies ✓ relevant to national defence → business angels → government and/or military subsidies Vision of the future ✓ likely very profitable business idea ✓ commercial success (despite possible costs of patents) → business angels ]]> 226 active textbook
Dilemma - decision
T / Cl Conclusion Is your corporate culture more profit oriented, or rather concerned by ethical choices? ✓ depends on the level of CSR (corporate social responsibility) → observe local compliance culture (although may involve losing against competition) ]]> 225 active textbook Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) ]]> 224 endowment /en'daumənt/ = money that is given to a school, a college or another institution to provide it with an income; the act of giving this money anthrax bioterrorism (examples of ~) = in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes 223 benefit beneficial for our company The core idea is to waste spend this time for on something useful for me It will be much more easier for them to learn ]]> fuchsia /ˈfjuː.ʃə/ ether /ˈi:θə/ 20231004 10:10-11:30 2 active Briefing & assigning tasks By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 1 grammar intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 222 active textbook 221 20190808-0916 Defining vs non-defining clauses active grammar 220 active textbook Grammar: Shortened, relative clauses (defining vs non defining) pg 46 ex 1 grammar set for homework pg 46 ex 2 practice defining clauses ]]> 218 20230914-0930 active review 217 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ depends on corporate culture ✓ be polite but assertive (...) pg 47 Career skills pg 47 ex 1 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg Functional language: Outlining objectives, describing methods, assigning roles, referring to visuals pg 47 ex 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg pg 47 speaking → outline form of the briefing (assign brainstorming activities) → create mixed teams (focus groups) → collect feedback at another meeting (thanks to marketing team using a questionnaire) ]]> 216 active textbook ✓ depends on your manager's management style ✓ initiative isn't always expected and/or even welcome ✓ in today's volatile world initiative can be more efficient in the long term Does the way of assigning tasks depend on corporate culture? ✓ depends more on the manager & activities in a given dept strategic planning, international relations, HR → greater flexibility operations dept → more dictatorial style Can you trust your subordinates not to go corner cutting? ✓ depends on empowerment or micro-management Culture at work - assigning tasks T / Cl Who makes major decisions, the manager or the team? ✓ the manager (with the help of the team) ✓ depends on the level of confidentiality When do you use brainstorming sessions? Before or during final decision meetings? → brainstorming session ✓ run meetings with mixed hierarchy ✓ review forms of focus groups → final decision meeting ✓ team consensus < manager's decision What is a high context presentation style to assign tasks? ✓ presenter assumes audience understands facts being discussed ✓ meaning depends on how rather than what [body language] ✓ much non-verbal communication [e.g. Steve Jobs] ✓ riskier when needing to assign tasks ✓ effective for persuasive & sales minded goals → empowerment What is a low context presentation style to assign tasks? ✓ explicit & detailed communication ✓ data shown on visuals supported by verbal explanation ✓ addressing more of a negotiation like meeting → micro management What conclusions can be drawn for assigning tasks? ✓ ways of assigning tasks depend on maturity & professional experience of corporate environment ✓ C2 (command & control) is often more common in Asia → think as much about who is the best person to perform a task as how to assign this given task ]]> 215 to shrink = to become or to make sth smaller in size or amount thorough = complete, exhaustive to draw on something = to be inspired by, based on, modelled on to assign = to give sb sth that they can use, or some work or responsibility to the letter = with nothing done wrong or left undone; exactly; precisely focus group = form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members to carry out orders to the letter = with nothing done wrong or left undone, exactly, precisely, by the book 214 will be is done (completed) Sales is have dramatically fall fallen | dropped down Tasks are splitted split in teams ]]> hierarchy /haɪə.rɑː.ki/ hierarchical /ˌhaɪəˈrɑː.kɪ.kəl/ 20230927 10:10-11:30 2 active Technology By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 43 ex 1 2 reading pg 44 The march of the mobiles intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Intelligent Business B2 Unit 5 Technology 213 Quarterly test (logs) active quarterly_test_logs test_log_KirillGonkov_20230923_1549_quarterly_test_kasperskygroup204_20230920.xml test_log_Pavel_20230930_1620_quarterly_test_kasperskygroup204_20230920.xml test_log_AlexanderShindin_20231003_2123_quarterly_test_kasperskygroup204_20230920.xml 212 active textbook ✓ consumers are pushed to change devices to keep up with trends & fashion ✓ planned obsolescence makes technological updates more frequent ✓ government & industry adoption of new standards lag behind new technologies ✓ only geeks & general buyers can afford to splash out on the latest developments In which field is the pace (speed) of technology the fastest? ✓ mobile telecommunication ✓ nanotechnology ✓ AI, machine learning Is Moore's law obsolete? 〆whether Moore's Law is still valid today is up for debate. The law remains relevant in the semiconductor industry, but recent technological trends may render it obsolete in the near future 〆there is reason to believe that we've reached the physical limitations of silicon-based CPUs. Without a practical alternative, engineers can no longer increase the computing power of chips as rapidly or as cheaply as they did in years past pg 41 The pace of change - keynotes T / Cl Would you like to have such a view on a telecoms tower as in the photo? 〆probably not (unless you enjoyed free 5G access) Is the market your industry specialises in already saturated? ✓ greater offer than demand pg 42 ex 1 2 preview ]]> 211 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ iPhone pg 42 ex 1 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_16.ogg pg 42 speaking → describe the Blackberry phone → recycle expressions from pg 42 ex 1 listening → convince your partner to buy it ]]> 210 active textbook ✓ use IoT (internet of things) to connect household goods together ✓ equip pets with wearable devices pg 43 ex 1 2 reading pg 44 The march of the mobiles pg 43 speaking T / Cl Have you ever tried setting up your own smart home? ✓ use of vocal commands to switch on / off some lights pg 45 ex 1 vocab set for homework pg 45 ex 2 vocab pg 45 practice collocations ]]> 209 built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date obsolete = no longer used because sth new has been invented; out of date to lag (behind sb/sth) = to move or develop slowly or more slowly than other people, organizations, etc infant = baby or very young child frantically = in an uncontrolled manner to boast = to talk with too much pride about sth that you have or can do to strap = to fasten sb/sth in place using a strap or straps astounding = surprising untapped market = potential market which hasn't been exploited yet convergence = occurrence of two or more things coming together to saturate = to fill to capacity saturated = when there a more goods than people who want to buy them to dispense = to distribute, deal out coverage = area where mobile technology thorough = done completely; with great attention to detail to outline = to give a description of the main facts or points involved in sth 208 20230920 10:10-11:30 2 active Dilemma - The Cola come back - writing task By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) (possible writing task to validate quarterly test) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition Dilemma - The Cola come back pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf K.Gonkov - role C https://docs.google.com/document/d/1Vb6iw45YN7cK6YkQ9Le105ghMmsfNosrs8Tusz8Zyyc/edit smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 43 ex 1 2 reading pg 44 The march of the mobiles intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 207 active textbook Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses K.Gonkov - role C https://docs.google.com/document/d/1Vb6iw45YN7cK6YkQ9Le105ghMmsfNosrs8Tusz8Zyyc/edit T / Cl Feedback ]]> 206 active textbook 205 to bear in mind = to take into consideration, not to forget 204 20230913 10:10-11:30 2 active Confrontation Dilemma - The Cola come back By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 106 practice - time clauses Dilemma - The Cola come back pg 108 reading brief task 1 2 intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 203 active textbook T / Cl What are the pros of a direct conflict? ✓ to clean the air ✓ to improve team building ✓ to speed up a solution ✓ tangible feedback ✓ constructive criticism ✓ to go through a difficult situation together to learn to trust each other T / Cl What could be reasons for avoiding confrontation? 〆lack confidence 〆no guarantee of result 〆open criticism should not consist in shouting at each other 〆perceived as a personal attack 〆regular conflicts discourage spirit of initiative ]]> 202 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ accommodating pg 107 career skills T / Cl What strategies for handling conflict are available? ✓ minimise (~ ignore a conflict in a positive way or discard it in a negative way) ✓ accommodate (find a compromise) ✓ dictate (use authority to impose sth) pg 107 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_12.ogg T / Cl Role play The company is considering changing suppliers. SSS disagree on switching costs involved. → practise expressions from pg 107 → practise strategies for handling conflict pg 107 speaking pg 143 role play 2 sales manager vs sales rep - 150 units target Your job is a rat race. The faster you work, the faster the boss wants you to work ]]> 201 active textbook ✓ marketing (rather than taste?) Is it difficult for giant corporations like Coca Cola & Pepsi Cola to enter new markets? ✓ probably not = because they already enjoy world-wide brand awareness pg 108 reading brief ]]> 200 1 Brainstorming strategies to protect the local market Brainstorming strategies to protect the local market active edit_ol_qa pix/icons8-collaboration-100_white.png Why would Indian customers switch to another brand of soft drinks, such a Coca Cola? ✓ obvious marketing appeal of western & American products ✓ brand image ✓ Pepsi & Coca Cola could afford to launch a widespread marketing campaign featuring local celebrity endorsement How can an Indian company like Parle protect its local market? ✓ emphasise the strong taste of Thums Up ✓ Indian dishes call for sweet, milky drinks - unlike Pepsi & Coca Cola e.g. Masala tea = only Thums Up can suit spicy Indian cuisine! → build a fashionable, trendy image to resist the appeal of the American lifestyle ✓ request government intervention to impose quotas in retail outlets to ensure a minimum percentage of local produce ✓ leverage existing networking → such a big Indian company must have privileged relationships with government members → impose certain maximum or minimum amount of sugar ✓ business intelligence → predict Coca Cola's actions What 3 distinctive strategies could Parle undertake? → sell a similar product to Coca Cola at a lower cost ✓ take advantage of Coca Cola's advertising campaign → differentiate from Coca Cola & Pepsi ✓ maintain a competitive advantage ✓ keep lower production costs ✓ rely on economies of scale ✓ control sources of supply ✓ sign exclusivity deals with distribution networks → become a representative of Pepsi & Cola ✓ if you can't fight them, join them ✓ become their exclusive bottler Would Russian kvas be successful abroad despite or thanks to its so-called Soviet image? ✓ no fizzy water ✓ exists also sugar free ✓ healthier than Coca-Cola → appeals to a different generation Should Thums Up sell in new markets? ✓ export production to counter-balance loss of local market share → launch a marketing campaign to gain new markets in countries with traditional Indian immigration 〆resources to enter new markets may be more needed to fight Pepsi & Coca Cola at home ≠ not the best time? 199 active textbook pg 143 role play → choose a role
role plays

role plays

role plays

pg 108 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_13.ogg T / Cl Decision 〆Parle Ltd sold brand to Coca Cola 〆but consumers would prefer the traditional taste! = brand image failed → taste matters! 〆marketeers sometimes fail penetrating despite their worldwide image e.g. Amazon failed in China & Russia pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses ]]> 198 to accommodate = to change your behaviour so that you can deal with a new situation better to make a fuss = to quarrel about petty points to see eye to eye on = to agree fully; hold exactly the same opinion stake (in sth) = important part or share in a business, plan, etc. that is important to you and that you want to be successful;something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail;money that sb invests in a company riot = occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest to see eye to eye on = to agree fully; hold exactly the same opinion to be short-staffed = inadequate in number of workers or assistants etc. rat race = a confusing scramble, struggle, or way of living that does not seem to have a purpose Masala Chai = Indian beverage made by brewing black tea with fragrant spices, sugar and milk 197 so as important as it can seem No accommodation accommodating, just dictation dictatorship ]]> 20230906 10:10-11:30 2 active Handling conflicts Confrontation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 105 ex 2 vocab compound nouns pg 105 practice intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 196 active textbook ✓ out = to examine so as to determine accuracy, quality, or condition ~ AmEn + international English ↔ check ↔ look at Could you [look at | have a look at] our latest sales figures? ✓ look at = verb ✓ have a look at = expression pg 104 ex 1 vocab set for homework pg 105 ex 2 vocab compound nouns set for homework pg 105 practice ]]> 195 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf pg 105 practice T / Cl Would you buy a Honda car? Why / why not? ✓ Japanese quality pg 105 listening History of Honda intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_11.ogg ]]> 194 20221011-1131 Present simple instead of future after a time marker active grammar 193 20200415-1712 Verbs followed by the present simple with a future meaning (I hope I get...) active grammar 192 active textbook set for homework pg 106 practice - time clauses ]]> 191 to make a fuss = to quarrel about petty points to see eye to eye on = to agree fully; hold exactly the same opinion stake (in sth) = important part or share in a business, plan, etc. that is important to you and that you want to be successful;something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail;money that sb invests in a company riot = occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest to see eye to eye on = to agree fully; hold exactly the same opinion to be short-staffed = inadequate in number of workers or assistants etc. rat race = a confusing scramble, struggle, or way of living that does not seem to have a purpose subservient = less important than sth else 190 20230830 10:10-11:30 2 active Working across cultures - Breaking the ice (Pavel & Kiril) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Working across cultures market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd Edition C1 189 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are queuing to get some coffee at a seminar. How do you start a conversation with the person next to you? Answer the following questions. Do you find meeting people for the first time difficult? How do you break the ice? ✓ ask how's business in their industry ✓ how do they find the presentation / seminar / workshop to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance Have you got any hints to begin a conversation? ✓ find common ground ✓ show interest in your interlocutor's region / area → ask follow up questions How do you end a conversation that is boring? ✓ introduce your interlocutor to someone else ✓ offer to speak about another topic pretext = (for sth / for doing sth) | ~ (to do sth) a false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse 188 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row What is your favourite way of breaking the ice at an event with people you don't know? 30 20 left 1;2;3;4 4;5;6;7;1;2;3 8;9;10;11;12;13 questions about the guest's country Can you recommend any destinations in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> 187 active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf ✓ probably not pg 90 ex A B C speaking pg 90 ex D listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_18.ogg (stopped here w/ Pavel & Kiril) T / Cl 'Are you fishing for something?' [Are you about to ask for a favour | Are you going to go fishing] ✓ Are you about to ask for a favour? If you are speaking to an international audience, is it a good idea to use colloquial language? 〆rather not... colloquial /kəˈləukwɪəl/ = (of words and language) used in conversation but not in formal speech or writing → need to use graded language pg 90 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_19.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_20.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_21.ogg pg 91 ex H comments ]]> 186 to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance pretext (for sth / for doing sth) | ~ (to do sth) = false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse to turn down = to say, to refuse to pull someone's leg = to play a joke on sb foodie = (informal) person who is very interested in cooking and eating different kinds of food 185 for on socialising If Nathan will come (OR came) on to this dinner he will be OR would be nervous ]]> 20230824 10:10-11:30 2 active Working across cultures - Breaking the ice By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Working across cultures market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd Edition C1 184 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are queuing to get some coffee at a seminar. How do you start a conversation with the person next to you? Answer the following questions. Do you find meeting people for the first time difficult? How do you break the ice? ✓ ask how's business in their industry ✓ how do they find the presentation / seminar / workshop to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance Have you got any hints to begin a conversation? ✓ find common ground ✓ show interest in your interlocutor's region / area → ask follow up questions How do you end a conversation that is boring? ✓ introduce your interlocutor to someone else ✓ offer to speak about another topic pretext = (for sth / for doing sth) | ~ (to do sth) a false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse 183 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row 30 20 left 1;2;3 4;5;6;7 8;9;10;11;12;13 questions about the guest's country Can you recommend any destinations in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> 182 active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf ✓ probably not pg 90 ex A B C speaking pg 90 ex D listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_18.ogg T / Cl 'Are you fishing for something?' [Are you about to ask for a favour | Are you going to go fishing] ✓ Are you about to ask for a favour? If you are speaking to an international audience, is it a good idea to use colloquial language? 〆rather not... colloquial /kəˈləukwɪəl/ = (of words and language) used in conversation but not in formal speech or writing → need to use graded language pg 90 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_19.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_20.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_21.ogg pg 91 ex H comments ]]> 181 to pull someone's leg = to play a joke on sb 180 20230816 10:10-11:30 2 active Competition By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 102 ex 1 reading pg 103 Crunch time for Apple intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Intelligent Business B2 Unit 12 Competition 179 1A Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale active move_html5_video sales_training_video_nr74_switching_cost_barrier_to_Selling_in_a_complex_sale-Y4xInW4bUiI.mp4 178 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale Switching Cost: Barrier to Selling in a B2B Complex Sale. In this video sales trainer and expert Victor Antonio discuss the underlying cost of selling your product using the iceberg analogy. Total switching cost is the total cost to switch from one vendor to buy from you. As the total cost of switching goes up, the probability of a sale goes down. https://www.youtube.com/watch?v=Y4xInW4bUiI]]> How can a company prevent competitors from entering their market? ✓ involve high switching costs ✓ implement economies of scale that none else may afford Had you ever considered the impact of switching from one product to another before watching this video? When? What for? ✓ growing concern in the absence of standardisation 177 active textbook keynotes ]]> 176 active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ cost switching → focus on product differentiation → build your own ecosystem pg 102 listening Preview Protecting a market intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_10.ogg pg 102 ex 1 reading pg 103 Crunch time for Apple pg 104 ex 2 reading for detail ]]> 175 venue = place where people meet for an organized event, for example a concert, sporting event or conference economies of scale = when production costs are reduced by producing substantial quantities differentiation /,difə:,entʃi:'eiʃən/ = discrimination between things as different and distinct switching costs = costs involved in changing hardware from one producer to another to exert = to use power or influence to affect sb/sth crunch time = crucial moment, when sth long awaited is going to happen; critical period of time during which it is necessary to work hard and fast runaway success = happening very easily or quickly, and not able to be controlled hip = fashionable, trendy to unveil = to reveal, disclose to cede = to give up to dabble = to play in or as if in water, as of small children, to work with in an amateurish manner revered = respected, admired niche player = company present in a small segment of a market to be entitled = qualified for by right according to law seamless = having no spaces or pauses between one part and the next fully-fledged = completely developed; with all the qualifications necessary for sth shrewd = clever at understanding and making judgements about a situation; astute circumspect /'sə:kəm,spekt/ = thinking very carefully about sth before doing it, because there may be risks involved 174 an the IT field It works really good well only with Mac You can connect any display what which | that you want You can take it with yourself you In common general the main idea is... ]]> 20230809 10:10-11:30 2 active Case study - Zaluski Strawberries Running a supplier audit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 46 ex 2 reading Internal e-mail the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 173 active textbook ✓ clean / dirty ✓ ripe / not ready for reaping ✓ bright red / pale ✓ firm / soft ✓ sweet / acid ✓ not bruised / bruised ✓ not decayed / rotten How to do you make sure the quality of strawberries meets customer expectations? ✓ run a quality audit ✓ improve shelf life ✓ reduce wastage ✓ implement a proactive approach to quality pg 46 ex 1 discussion pg 46 ex 2 reading T / Cl What do you do to improve quality of the products you sell? ✓ run a supplier audit ]]> 172 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_056.ogg How do you prepare to an audit? ✓ follow recommended best practice ✓ iron out problems before they come pg 47 ex 4 reading ]]> 171 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_057.ogg pg 47 ex 6 presentation T / Cl * harvesting ✓ pay for quality rather than quantity ✓ track who filled in each punnet (perhaps a stamp on the punnet) → practise modal verbs to give recommendations Pickers ought to be given more training → practise the passive to focus on the procedures & the fruit (rather than the doer) Picking bonuses should be given * transport ✓ should be delivered faster and / or more often * cooling process ✓ mustn't break the cold chain * packing procedures * shipping * cultivation T / Cl Conclusions Are investments in time and money viable for Zaluski? 〆might be costly (...) Are best practices recommended feasible? 〆 Zaluski only representing farmers (...) set for homework - tbc pg 47 ex 6 presentation ✓ compare ex 4 and ex 5 ✓ describe disparities ✓ justify actions to be action ✓ make a general recommendation ]]> 170 fibre = part of food that helps to keep a person healthy by keeping the bowels working and moving other food quickly through the body seed = small hard part produced by a plant, from which a new plant can grow newly-wed = someone recently married; honeymooner ripe = fully grown and ready to be eaten harvest = time of year when the crops are gathered in on a farm, etc.; the act of cutting and gathering crops crate = box or case whose sides are of wooden slats with interspaces, used especially for transporting fruit punnet = a small light basket or container for fruit or vegetables to shrivel = to draw, or be drawn, into wrinkles; to shrink, and form corrugations; a leaf shrivels in the hot sun; the skin shrivels with age bruise = mark on a fruit or vegetable where it is damaged sound = reliable; in good condition; not damaged, hurt, etc to decay = to rot; to be destroyed gradually by natural processes; to destroy sth in this way to justify = to show that sb/sth is right or reasonable unrivalled = having no equal 169 20230726 10:10-11:30 2 active Emailing: quality problems Asking politely to take action by e-mail By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done pg 44 ex 2 model (read e-mails & match to replies) pg 45 ex 4 analysis (complete table) the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use Advanced - Hewings Unit 32 Reporting with passive verbs icons8-hand-with-pen-100.png ex 32.1 32. 32.3 32.4 key to exercise Check your answers with the key at the end of the file english_grammar_in_use_advanced_hewings_cambridge_unit32_reporting_w_passive_verbs_w_key.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 168 active textbook I'm writing to complain about... pg 44 ex 1 discussion Functional language: Expressing dissatisfaction in a polite way T / Cl How can you explain politely why you are not happy? We are not satisfied by... We were disappointed to find out that... How can you remain polite but show you are very shocked (and upset)? We have been appalled♣ by the fact that... goods could get damaged during transit ♣to be appalled = to be shocked What can you say to ask something from your business partner in a very firm manner? We demand that... pg 44 ex 2 model pg 45 ex 3 analysis Lexical material: Formal & informal expressions in e-mails T / Cl Which is more informal? [Can you see to it | I would be grateful if you can] ✓ Can you see to it? = please, take action pg 45 ex 4 language focus pg 45 ex 5 output ]]> 167 to appal = to make someone have strong feelings of shock or of disapproval out of order = in poor condition; not working properly nuisance /ˈnju:sns/ = thing, person or situation that is annoying or causes trouble or problems clause = item in a legal document that says that a particular thing must or must not be done at your end = part of an activity with which sb is concerned, especially in business to flood ~ in / into / out of sth = to arrive or go somewhere in large numbers nuisance = thing, person or situation that is annoying or causes trouble or problems to go to great lengths = to do everything you can batch = amount of food, medicine, products produced at one time somewhat = to some degree; rather to see to sth = be careful or certain to do something; make certain of something teething problems = small problems that a company, product, system, etc. has at the beginning to keep sb posted = to keep sb informed vial | phial = small glass container, for liquid medicine or perfume 166 must had declare my tax We should to change the supply company While transportation transported by your company You need to read the small type print Please take accept my apologies ]]> to apologise /əˈpɒl.ə.dʒaɪz/ apologies /əˈpɒl.ə.dʒiz/ 20230719 10:10-11:30 2 active Avoiding blaming people directly (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 165 3 Have something done active deck_shuffled_monochrome deck_of_phrases_have_something_done_b2_04.csv 164 active textbook T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) ]]> 163 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg40-41_quality_passive_structures_passive_modals_have_something_done.pdf T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) pg 41 ex 3 have something done T / Cl If you were a manager running a meeting, how often should you have tasks accomplished by your subordinates? How would you deal with misunderstandings when you delegate tasks? ✓ delegate step by step ✓ ask questions to confirm understanding ✓ use passive form to remain polite ✓ use active voice to be more assertive pg 41 ex 4 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_050.ogg T / Cl How can you avoid blaming people directly? ✓ use the passive form pg 41 ex 5 passive pg 41 ex 6 grammar ]]> 162 active textbook pg 115 internal auditor ✓ practise being polite ✓ use passive & modals forms
roleplay
pg 117 night shift supervisor ✓ suggest what should be done ✓ use modals forms
roleplay
]]> 161 forklift = small industrial vehicle with a power operated forked platform in front that can be inserted under loads to lift and move them skip = large open container for putting old bricks, rubbish/garbage, etc. in. The skip is then loaded on a lorry/truck and taken away stacking = placing in a vertical arrangement so that each item in a pile is resting on top of another item in the pile rack = piece of equipment, usually made of metal or wooden bars, that is used for holding things or for hanging things on pallet = heavy wooden or metal base that can be used for moving or storing goods to stack = to arrange objects neatly in a pile; to be arranged in this way shift log = record of what happened during the period of time worked by a group of workers who start work as another group finishes 160 20230712 10:10-11:30 2 active EF 13-2-1 Art and creativity - Describing visual art you like By the end of this session you will have studied smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf (only Kiril present) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 159 active textbook 158 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Many people pretend to understand art in order to socialise. Do you agree? As a result of the Internet and information overload do you think people have become indifferent to art? Are they less interested in the arts than 25 or 50 years ago? Would you say art has become too difficult to understand? Or on the contrary it has become too democratised? A piece of art should be unique. What piece of art has wowed you recently? 157 2 Role play active role_play Recycle new expressions and language. Talk with a friend about a piece of art you like. Use the DAIJ approach (description, analysis, interpretation, judgement) One of my favourite piece of art is... I'm fond of Gothic architecture because it has inspired many games. Also, the settings in Batman films evoke... Listen to your friend's description and occasionally disagree. Try to critique his/her opinion. I'm sorry to say I disagree with the message it conveys... 156 to critique /krə'ti:k/ = to write or give your opinion of, or reaction to, a set of ideas, a work of art, etc visual arts = painting, depicting, drawing, design, art, plastic arts, visual arts, portraiture, landscape painting charcoal /'tʃɔr,kəul/ = black substance made by burning wood slowly in an oven with little air, used as a fuel or for drawing sketch = simple picture that is drawn quickly and does not have many details to evoke = to bring a feeling, a memory or an image into your mind to convey ~ sth (to sb) = to make ideas, feelings, etc. known to sb overwhelming = very great or very strong; so powerful that you cannot resist it or decide how to react despair = feeling of having lost all hope to wow sb = to make sb feel impressed and admire sth to rehearse = to practise or make people practise a play, piece of music, etc. in preparation for a public performance craft = activity involving a special skill at making things with your hands; quilt /'kwilt/ = duvet; decorative cover for a bed, made of two layers with soft material between them to portray = to show sb/sth in a picture; to describe sb/sth in a piece of writing to depict = to describe sth in words, or give an impression of sth in words or with a picture to feature = to include a particular person or thing as a special characteristic impressionism = style in painting developed in France in the late 19th century that uses colour to show the effects of light on things and to suggest atmosphere rather than showing exact details cubism = style and movement in early 20th century art in which objects and people are represented as geometric shapes, often shown from many different angles at the same time gargoyle = ugly figure of a person or an animal that is made of stone and through which water is carried away from the roof of a building, especially a church Gothic = (architecture) built in the style that was popular in Western Europe from the 12th to the 16th centuries, and which has pointed arches and windows and tall thin pillars: a Gothic church;(of a novel, etc.) written in the style popular in the 18th and 19th centuries, which described romantic adventures in mysterious or frightening surroundings 155 common sense general meaning The art is a kind of hobby (pastime) for people Maybe it's a very artistical artistic piece of nowadays contemporary art He unattendenly unintentionally killed him You can spend very much time there It's more an exclusion exception ]]> 20230705 10:10-11:30 2 active Avoiding blaming people directly By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 40 ex 2 passive questions & modals the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 153 20210915-1555 The passive to be less direct active grammar 150 active textbook ✓ use the passive form pg 40 ex 1 grammar pg 40 ex 2 passive questions & modals ]]> 149 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> 148 1 Have something done active deck_shuffled deck_of_phrases_have_something_done_b2_03.csv 146 to mend = to repair 145 missed lost by him How does is it possible that guys like you lost the package?! Do you mean the packages had been forgotten to send and not sent? Everything The only thing that we can do is send them tomorrow The experience level should be stayed remain (the same) That's how what they say ]]> 20230628 10:10-11:30 2 active Analysing quality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 39 ex 7 8 collocations the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 144 active textbook pg 39 ex 6 speaking ]]> 143 active textbook ✓ best practice = the most suitable or efficient way of doing sth = collocation What is a synonymous collocation of 'built-in flaw'? ✓ design fault pg 39 ex 7 8 collocations T / Cl Why are statutory requirements in the RF often higher than elsewhere? ✓ legacy of the USSR 〆form of protectionism How often do poor industry standards result in design defaults? 〆in emerging markets with little local competition & lack of technology transfer Are measurable objectives always compatible with best practice? 〆technical specifications to be satisfied are too demanding What quality assurance will satisfy customer expectations in Russia? ✓ not made in Russia!? Is best practice rather than profit margins on the agenda of Russian manufacturing plants? 〆 probably not yet pg 39 ex 9 10 presentation & discussion ]]> 142 1 Clever kitchens active move_html5_video cleverkitchen_compact_design_for_city_living.mp4 141 3 Clever kitchens active edit_ol_qa pix/icons8-collaboration-100_white.png Clever Kitchen - interior designing http://www.youtube.com/watch?v=SSNI8w1orxk ]]> What role does the kitchen play in your family? At work? ✓ not only dine together ✓ to chill out & have a coffee break with colleagues ✓ to catch up with the news, gossips = informal location for socialising to catch up with = to make up work that was missed due to absence at a later point gossip = informal talk or stories about other people's private lives, that may be unkind or not true What should your ideal kitchen look like? ✓ cook food for you remotely ✓ inform you of groceries to buy IOE = internet of things What are the advantages of this design? ✓ compact ✓ modern ✓ convenient ✓ well-equipped What are the disadvantages of this concept? 〆expensive 〆not equipped for preparing big Xmas dinners or birthdays 〆probably more for DINKS 〆tiny fridge DINKS = double income, no kids Would you buy such a design? What would you change or add to its design? 〆would prefer an island design in the middle of the room 139 shoddy = designed to deceive or mislead either deliberately or inadvertently heavy-duty = made for long or hard use; very strong flimsy = thin strong lightweight translucent paper used especially for making carbon copies, lacking solidity or strength, not convincing to splash out = (informal) to spend a lot of money on sth compliance (in - with) = practice of obeying rules or requests made by people in authority disposable = item that can be disposed of after it has been used tough = strong enough to deal successfully with difficult conditions or situations statutory /ˈstætjutərɪ/ = fixed by law; that must be done by law compulsory = obligatory design fault = flaw in a product which is due to it being poorly designed technical specifications = precise guidelines which establish how the product should be built industry standards = accepted norm in a particular field of business to impose = to force sb/sth to have to deal with sth that is difficult or unpleasant quality assurance = system put in place to ensure that quality targets are met 138 less little | few (parts) as we can It's heavy difficult to repair by yourself How What do you think, what should be the price for this car? ]]> 20230621 10:10-11:30 2 active Quality is in the eye of the stakeholder By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Wednesday 20230614 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 38 ex 2 reading Quality is in the eye of the stakeholder pg 38 ex 4 word building the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 137 quarterly_test_kasperskygroup204_20230614.xml Quarterly test (logs) active quarterly_test_logs test_log_Alex_20230616_1452_quarterly_test_kasperskygroup204_20230614.xml test_log_GonkovKirill_20230613_2336_quarterly_test_kasperskygroup204_20230614.xml test_log_PavelKaptur_20230619_2053_quarterly_test_kasperskygroup204_20230614.xml 136 active textbook Something that is... ✓ reliable ✓ well-designed but perhaps not... 〆environmentally friendly (because it is not really a priority in some lifestyles) pg 38 ex 1 discussion Quality is in the eye of the stakeholder ]]> 135 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf ✓ auditors (...) pg 38 ex 3 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_047.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_048.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_049.ogg pg 38 ex 4 word building ]]> 134 beholder = person who becomes aware (of things or events) through the senses; observer substandard = of less than the required or normal quality or size; inferior exacting = needing or demanding a lot of effort and care about details 133 for of quality control He doesn't isn't concerned by quality everyday ]]> 20230614 10:10-11:30 2 active Two kinds of quality Quality & standards (planned obsolescence) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Wednesday 20230614 → time allowed: 60min Quarterly test (on-line version) (no new homework) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Upper Intermediate 2.0 B2 132 active textbook ✓ depends whether needs are short or long term pg 36 ex 1 2 discussion pg 36 ex 3 reading pg 37 Two kinds of quality T / Cl Are Russian products closing the gap with Western ones in terms of quality? ✓ some niche products & digital services 〆 only warfare and nuclear installations Can you afford quality for quality's sake? 〆 probably not = doesn't actually add real value What are the two kinds of quality mentioned? ✓ taken for granted quality = should be a standard in today's competing markets ✓ enchanting quality = calls for innovation (e.g. IPhones) Lexical material: Quality control, planned obsolescence pg 36 ex 4 5 reading for detail ]]> 131 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_046.ogg T / Cl Do you think long-lasting goods are more eco-friendly? 〆probably more difficult to recycle Do you believe consumers really want planned obsolescence? ✓ easier to recycle 〆some consumers don't want to upgrade so often ✓ some consumers don't want to keep things too long because they may not be fashionable any more (...) Lexical material: Quality & standards (planned obsolescence) pg 36 ex 8 discussion discuss using the following expressions ✓ white goods ✓ planned / built-in obsolescence ✓ labour time ✓ spare parts ✓ fashion ✓ frequent upgrade ✓ recycling ✓ taken-for-granted quality ✓ enchanting quality ✓ depreciation of assets implemented by B2B ]]> 130 durability = ability to last long by resisting to stress or force white goods = domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date fracture = fact of sth breaking, especially a bone heading = title printed at the top of a page or at the beginning of a section of a book superficial = not studying or looking at sth thoroughly; seeing only what is obvious sake (for the - of sth) = because of the interest or value sth has, not because of the advantages it may bring enchanting = capturing interest as if by a spell spell = words that are thought to have magic power or to make a piece of magic work elusive = difficult to find, define, catch, or achieve craze = an interest followed with exaggerated zeal, sth which becomes suddenly very popular to take for granted = to accept without verification or proof; to suppose or understand to be true lean = of organizations, etc.) strong and efficient because the number of employees has been reduced; (of meat) with little fat trap = a device in which something (usually an animal) can be caught and penned fads = any form of behaviour that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behaviour's being perceived as novel in some way; things which are fashionable for a short time sour = unpleasant, unsuccessful, having a stale taste marvel = wonderful and surprising person or thing amid = in the middle of or during sth, especially sth that causes excitement or fear to rumble = to make a long deep sound or series of sounds 129 give pay much attention for to performance problems I want to choose by on my own (OR by myself) ]]> 20230607 10:10-11:30 2 active Keeping secrets (2/2) Being late for work By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 57 ex 5 A B grammar speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 128 20230607-1054 Modal verbs & phrases (had better/sooner, needn't...) active grammar 127 1 Modal verbs active decks deck_of_phrases_modal_verbs_b202.csv 126 active textbook pg 57 ex 5 B grammar set for homework pg 137 Unit 5.1 ex 1 2 set for homework pg 57 ex 7 practice Family secrets Functional language: Elision T / Cl Read out the following: /'tel (h)im wɔt əd 'hæpənd/ ✓ Tell him what had happened → find examples of elision /əd/ ← weak form of had /həd/ pg 57 ex 6 listening speak_out/speak_out_advanced/speak_out_advanced_audio_cd01/speak_out_advanced_audio_cd01_29.ogg pg 57 ex 7 practice pg 57 ex 8 speaking ]]> 125 1 How to be Late for Work - Foil Arms and Hog active move_html5_video how_to_be_late_for_work_-_foil_arms_and_hog-5va_6gp9gjm.mp4 124 2 How to be Late for Work - Foil Arms and Hog active edit_ol_qa pix/icons8-collaboration-100_white.png How to be Late for Work - Foil Arms and Hog https://www.youtube.com/watch?v=5vA_6GP9gjM&vl=en]]> How do you feel when you are late at work? (i.e. arrive later than expected) ✓ embarrassed ✓ perhaps upset because you'll have to leave later Are you always guilty? 〆don't feel guilty because it's not always your fault What are common reasons for being late? ✓ traffic jams ✓ car accident ✓ oversleep Who can you blame for being late? ✓ pets ✓ children ✓ your wife (...) What are the best excuses for being late? ✓ those that can help you be forgiven Which way(s) do you think is the most / least effective if you arrive late at work? the Blamer the Gifter the Daylight Saver the Judas the Character Witness the Reverse Psychologist the Sudden Injury the Disbeliever the Funeral Attire the Quick Change the Full Disclosure Is there anything you ought to do to avoid arriving late? ✓ had better share your agenda with colleagues ✓ needn't describe what time slots are dedicated to 123 wip textbook 122 embarrassed = shy, awkward or ashamed, especially in a social situation to foil = to stop sth from happening, especially sth illegal; to prevent sb from doing sth Foil Arms and Hogs = group's name evolved from nicknames each of the members had for each other, Foil (Sean Finegan) being the comedy foil, Arms (Conor McKenna) was 'All arms and Legs' and Hog (Sean Flanagan) because he ostensibly hogged the limelight foil = in films, TV shows, and books, a foil character is someone who contrasts with another character – usually the main character – to highlight their qualities judas /'dʒu:dəs/ = person who betrays a friend; traitor attire /əˈtaɪə/ = clothes 121 myself not very comfortable ]]> 20230531 10:10-11:30 2 active Pondering People | Is it financially worth relocating? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 57 ex 5 A B grammar speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 120 1 Is it financially worth relocating? active edit_ol_qa pix/icons8-collaboration-100_white.png Would you enjoy the standard of living you have now if you relocated? The figures presented here do not take into account differences in the cost of living in different countries, and the results vary greatly from one year to another based on fluctuations in the exchange rates of the country's currency. Such fluctuations change a country's ranking from one year to the next, even though they often make little or no difference to the standard of living of its population. GDP per capita is often considered an indicator of a country's standard of living;[1][2] however, this is inaccurate because GDP per capita is not a measure of personal income. Comparisons of national income are also frequently made on the basis of purchasing power parity (PPP), to adjust for differences in the cost of living in different countries. (See List of countries by GDP (PPP) per capita.) PPP largely removes the exchange rate problem but not others; it does not reflect the value of economic output in international trade, and it also requires more estimation than GDP per capita. On the whole, PPP per capita figures are more narrowly spread than nominal GDP per capita figures. src: Wikipedia https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita ]]> How would your purchasing power in Moscow compare with other destinations? Purchasing power parity (PPP)[1] is a measurement of the price of specific goods in different countries and is used to compare the absolute purchasing power of the countries' currencies. PPP is effectively the ratio of the price of a basket of goods at one location divided by the price of the basket of goods at a different location. The PPP inflation and exchange rate may differ from the market exchange rate because of tariffs, and other transaction costs.[2] The purchasing power parity indicator can be used to compare economies regarding their gross domestic product (GDP), labour productivity and actual individual consumption, and in some cases to analyse price convergence and to compare the cost of living between places.[3] The calculation of the PPP, according to the OECD, is made through a basket of goods that contains a "final product list [that] covers around 3,000 consumer goods and services, 30 occupations in government, 200 types of equipment goods and about 15 construction projects". src: Wikipedia https://www.numbeo.com/quality-of-life/rankings_by_country.jsp?title=2022&displayColumn=1 ]]> Is life in London better than in Moscow? Indices Difference  Consumer Prices in London are 104.3% higher than in Moscow (without rent) Consumer Prices Including Rent in London are 138.7% higher than in Moscow Rent Prices in London are 204.9% higher than in Moscow Restaurant Prices in London are 145.4% higher than in Moscow Groceries Prices in London are 78.9% higher than in Moscow Local Purchasing Power in London is 51.5% higher than in Moscow src: numbeo.com https://www.numbeo.com/cost-of-living/compare_cities.jsp?country1=Russia&country2=United+Kingdom&city1=Moscow&city2=London ]]> Which areas in Europe are the biggest hubs for high-tech, when it comes to employment? London and especially the area just west of it (in particular Oxford), is the biggest tech hub in Europe when looking at the share of employment. Almost 12% of the working population is employed in the high-tech sector in this area. Prague and Budapest are also major tech hubs in Europe. Both boast a great environment for tech start-ups and employ more than 10% of the working population. Budapest is home to TIER, Europe’s leader in micro-mobility. Prague is home to Avast, one of the world’s biggest cyber security companies. src: landgeist.com https://landgeist.com/2021/06/16/employment-in-high-tech/ ]]> What are the top destinations for IT jobs in 2023? Do you agree with these findings? USA > Switzerland > Singapore > Canada > Australia > United Kingdom > Germany> France > Japan According to the chart, Switzerland and the United States offer the highest salaries for IT jobs, with an average range of $100,000 to $120,000 per year. Canada also offers high IT salaries, with average ranges of $70,000 to $90,000 per year. They are followed by Singapore, Australia, and Japan with annual average ranges of $5000 to $65000. Next in the line are Germany, the United Kingdom, and France with an average range of $45,000 to $55,000 per year. https://techbehemoths.com/blog/best-countries-for-it-jobs ]]> 119 118 20230524 10:10-11:30 2 active Keeping secrets By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 56 ex 2 A reading The lost art of keeping secrets speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 117 active textbook tmp_pdf/speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf ✓ to make a surprise ✓ to avoid problems ✓ to protect people → white lie = telling a lie not to hurt or upset somebody pg 56 ex 1 speaking pg 56 ex 2 A reading The lost art of keeping secrets pg 56 ex 2 B C listening speak_out/speak_out_advanced/speak_out_advanced_audio_cd01/speak_out_advanced_audio_cd01_28.ogg ]]> 116 active textbook ✓ when your colleague is going to be promoted / made redundant? pg 56 ex 3 A B vocab pg 56 ex 4 speaking ]]> 115 white lie = harmless or small lie, especially one that you tell to avoid hurting sb confessional = (of speech or writing) in which a person reveals private thoughts or admits to past incidents, especially ones about which they feel ashamed or embarrassed to divulge /di'vəldʒ/ = to make known to the public information that was previously known only to a few people or that was meant to be kept a secret to give away = to reveal a secret to blurt out = to divulge a secret; to say sth suddenly and without thinking carefully enough innermost = being deepest within the self to spill the beans = to tell a secret to someone who is not supposed to know about it to let the cat out of the bag = to divulge to give the game away = to disclose a secret deliberately to stay / keep schtum = to remain silent, or say nothing (probably derives from the German word stumm meaning silent) to make up = to come to terms, to reconcile at the drop of a hat = without waiting; immediately; promptly; whenever you have a chance off one's chest = told to someone and so not bothering you any more; not making you feel worried or upset, because you have talked about it furtive /'fə:tiv/ = (disapproving) behaving in a way that shows that you want to keep sth secret and do not want to be noticed to dare = to have the courage to do sth compelled = forced to 114 talks to tells everybody (OR each other) their secrets If you have secrets from your relatives which who are very close to you How What do you call a person who... ]]> 20230517 10:10-11:30 2 active Case study - Principles or profit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 103 writing a summary ✓ review proposals ✓ justify your choice market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 113 active textbook DVD case study commentary Feedback ✓ establish clear leadership ✓ focus on core values ✓ explain why you may sometimes not be able to be consistent with your core purpose ✓ address common needs → what the company can bring to society ✓ make clear & consistent choices → be either ethical or profit-oriented → don't pay lip service (to avoid reputational damage) ✓ build confidence in the quality of products ]]> 112 1 Animal testing alternatives active move_html5_video animal_testing_alternatives_unilever-9qSL9_nfQu0.mp4 111 1 Non animal safety science Making ethical choices: non animal safety science active edit_ol_qa pix/icons8-collaboration-100_white.png Animal testing alternatives We’ve been using and developing alternatives to animal testing for more than 30 years. In a new film created for Unilever by BBC StoryWorks, go inside our global Safety and Environmental Assurance Centre and hear from the scientists committed to the cause. This film is part of a series exploring how the cosmetics and personal care sector affects people, the planet and products. Watch other films in the #EssentialsForDailyLife series here: https://essentialsfordailylife.cosmet. https://www.youtube.com/watch?v=9qSL9_nfQu0 ]]> Would you buy cosmetics from a company rather than another one if you had the guarantee it was ethically produced? ✓ depending on price, probably yes ✓ if they have the reputation of being a pioneer of non animal approaches e.g. Unilever Do you believe it is possible to launch new medicines without testing on animals and/or humans? How? ✓ computational chemistry ✓ testing on instrumented mannequins ✓ focus on consumer safety = non animal safety science Would you like to work in this company? Why / why not? ✓ transparency ✓ ethical mission statement ✓ sustainable goals 110 to turn a blind eye to = to refuse to acknowledge; not to take into consideration; to pretend not to see sth; to ignore to come to your senses = to think clearly; behave as usual or as you should; act sensibly; to become conscious again; wake up to fix up ~ a meeting) = to make arrangements for to withdraw ~ sth (from sth) = to stop giving or offering sth to sb to live up to = to satisfy; meet the requirements or expectations of to suffer = ~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc; to experience sth unpleasant, such as injury, defeat or loss to cure ~ sb (of sth) = to make a person or an animal healthy again after an illness to withhold = to refuse to give sth to sb reluctant ~ (to do sth) = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do severe = extremely bad or serious to kill two birds with one stone = to succeed in doing two things by only one action at stake = at risk, in question or at issue 109 20230510 10:10-11:30 2 active Scan-based trading & logistics Case study - Principles or profit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 37 ex 4 vocab the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 102 background reading market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 108 active textbook pg 37 ex 5 speaking → choose a product → complete supply chain stages (from sourcing raw materials to location of distribution centres) → consider reverse logistics issues (e.g. how to deal with the product in case of past sell-by date) T / Cl What do you need to avoid stockouts? [proactive | liable] measures ✓ proactive measures ]]> 107 active textbook the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_38.ogg T / Cl Is managing dates proactively a prerequisite and/or standard nowadays? (...) Can a logistics provider be trusted to supply goods to your warehouse automatically without your calling them when you run the risk of a stockout? ✓ perhaps if it's a regular product (...) pg 37 ex 7 vocab pg 37 ex 8 discussion ]]> 106 active textbook ✓ could help recover your reputation after some allegations of being too profit oriented ✓ may afford this kind of publicity if well established (...) pg 102 background reading T / Cl Can you take the risk of testing a new drug in Africa? 〆reliable clinical results call for expensive infrastructure perhaps not available locally ✓ kill two birds with one stone 〆might attract attention of human rights activists 〆target patients won't be future buyers, only NGOs and governments ]]> 105 active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_031.ogg T / Cl What would you do if you were a shareholder: only make profit or also try to support more ethical decisions? ✓ find more partners to reach a morally satisfactory outcome ]]> 104 active textbook 〆could be fined if found to have withheld evidence of side effects ✓ make a press release to be clear about its mission statement ✓ avoid animal testing at any cost → don't pay lip service if you can't afford to hold your promises ≠ always put principles before profits pg 103 discussion topics for the management meeting T / Cl What are the main areas of concern? What is at stake: testing on people, animals, or finding long-term financial support? 〆potential partners & stakeholders won't want to run the risk of being sued for testing ✓ diligently observe local regulation for introducing new drugs in the market → finding long-term financial support = priority Can licensing be an alternative form of financing production & sales? ✓ ask a 3rd party pharmaceutical group to manufacture & sell if you can't afford to do so yourself = reminiscent of outsourcing & franchising → focus on R&D 〆very long ROI means they need to sell as much as possible while the product is still licensed... pg 103 task 1 2 → use agenda to address issues ]]> 103 3 Items on the management meeting agenda active edit_ol_qa_writing edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png River blindness ✓ promising results → impact of image on reputation PX200 drug for treating heart disease ✓ final stages of development 〆severe breathing difficulties → ethical decision New dieting product 〆may involve animal testing ✓ opportunity to continue or abandon animal testing altogether → ethical decision 102 active textbook DVD case study commentary Feedback ✓ establish clear leadership ✓ focus on core values ✓ explain why you may sometimes not be able to be consistent with your core purpose ✓ address common needs → what the company can bring to society ✓ make clear & consistent choices → be either ethical or profit-oriented → don't pay lip service (to avoid reputational damage) ✓ build confidence in the quality of products set for homework pg 103 writing - short report ]]> 101 thrift shop = retail establishment run by a charitable organization to raise money by selling mainly used goods such as clothing, books, music albums, shoes, DVDs, toys, and furniture donated by members of the public, and are often staffed by volunteers. Because the items for sale were obtained for free, and business costs are low, the items can be sold at competitive prices scan-based trading = where retailers pay suppliers for a product when consumers purchase it rather than at the time it is delivered to the store traceability = in logistics, traceability refers to the capability for tracing goods along the distribution chain on a batch number or series number basis. Traceability is an important aspect for example in the automotive industry, where it makes recalls possible, or in the food industry where it contributes to food safety to turn a blind eye to = to refuse to acknowledge; not to take into consideration; to pretend not to see sth; to ignore to come to your senses = to think clearly; behave as usual or as you should; act sensibly; to become conscious again; wake up to fix up ~ a meeting) = to make arrangements for to withdraw ~ sth (from sth) = to stop giving or offering sth to sb to live up to = to satisfy; meet the requirements or expectations of to suffer = ~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc; to experience sth unpleasant, such as injury, defeat or loss to cure ~ sb (of sth) = to make a person or an animal healthy again after an illness to withhold = to refuse to give sth to sb reluctant ~ (to do sth) = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do severe = extremely bad or serious 100 In the case when you want to lose weight ]]> 20230503 10:10-11:30 2 active Describing products and systems Preparing for forward & reverse logistics By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 36 ex 2 speaking the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Reverse logistics 20230426 hw20230503 pix/icons8-collaboration-100_white.png 99 1 Reverse logistics 20230426 prep edit_ol_qa pix/icons8-collaboration-100_white.png the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal. Re-manufacturing and refurbishing activities also may be included in the definition of reverse logistics. In order to model reverse logistics network from an economics point of view, the following simplified reverse logistics system has to be set. In this model the products are gathered from the consumers and transferred back to the producers, hence the direction of the flow in the distribution supply chain is reversed and the model is expanded with the recovery centre. First of all the used products are collected from the consumers and moved to the recovery centre where the condition of the products are examined according to their end of life cycle. If there is still recapture value, then the product is disassembled as preparation for further reprocessing, which means physical transformation to the new customer. Otherwise the used product is disposed and transferred to the landfill site. According to the introduced model the main differences between forward and reverse logistics can be identified: • uncertainty on the quantity, quality and timing • complex system due to more participants and more interactions • mismatch between demand and supply occurs • unexplored market opportunities but the low value of return flow means a limit (src: Wikipedia) ]]> What stage of the supply chain is often more costly for industries involving low-skilled labour force [manufacturing | logistics]? ✓ logistics = more likely to threaten the viability of a business Reverse logistics deal with [delivered | returned] goods ✓ returned goods On-line businesses are [less | more] vulnerable to the costs of returned goods ✓ more vulnerable ✓ less demand for returned goods in a traditional shop ✓ high-touch goods need to be tried on before buying (e.g. shoes) When do you use reverse logistics? ✓ returning of goods ✓ repositioning of goods ✓ return for destruction or recycling Should the same logistics be responsible for reverse logistics? 〆smaller volumes for returning goods call for a different fleet of vehicles e.g. lorries for delivery of pallets from the warehouse to distribution centres and points of sale e.g. mini-vans for returning goods (...) From a retailer's perspective, what is better: [outsourced | in-house] logistics? ✓ cost effectiveness & rich experience of outsourced logistics companies (trust based on success stories) ✓ guarantee of quality & standards secured by in-house logistics (...) How would you deal with the liquidation of stocks? ✓ usually a marketing decision rather than a product life issue → price repositioning 98 active textbook Amazing logistics → pg 116 answers 1c 2a 3c 4c 5c T / Cl Which plant will make the new yogurt? ↔ [define production location | source raw materials] ✓ define production location pg 36 ex 2 speaking ]]> 97 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_37.ogg set for homework pg 37 ex 4 vocab ]]> 96 succinct /səkˈsɪŋkt/ = briefly giving the gist of something ore = mineral that contains metal that is valuable enough to be mined dairy = containing, or concerning milk and its products sell-by date = date stamped on perishable produce indicating the date by which it should be sold stockout | out-of-stock (OOS) event = event that causes inventory to be exhausted. While out-of-stocks can occur along the entire supply chain, the most visible kind are retail out-of-stocks in the fast-moving consumer goods industry reverse logistics = maximising the value of all goods which, for one reason or another, are removed from the primary distribution channel; return of goods from cradle to grave = during the entire life cycle salvage = act of saving goods or property that were in danger of damage or destruction; before being used or consumed, e.g. best-by date past but yogurts haven't been eaten yet 95 advices pieces of advice ]]> 20230426 10:10-11:30 2 active Free trade vs fair trade By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 34 ex 2 reading Free trade or fair trade the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 94 active textbook ✓ if taste > price > child labour → whether it is ethically produced matters less ✓ if guarantee of no child labour > price → fair trade pg 34 ex 1 grammar pg 34 ex 2 reading Free trade or fair trade T / Cl Will you buy fair trade next time you go shopping? ✓ depends on price ]]> 93 20190808-0916 Defining vs non-defining clauses active grammar 92 20190815-1203 active review 91 active textbook ]]> 90 active textbook 89 active textbook ✓ business-to-business, well-priced audio-video streaming, service level agreement = noun phrase pg 35 ex 4 Building noun phrases pg 35 ex 5 Describing products and systems ]]> 88 1 Reverse logistics 20230426 hw20230503 prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What stage of the supply chain is often more costly for industries involving low-skilled labour force [manufacturing | logistics]? ✓ logistics = more likely to threaten the viability of a business Reverse logistics deal with [delivered | returned] goods ✓ returned goods On-line businesses are [less | more] vulnerable to the costs of returned goods ✓ more vulnerable When do you use reverse logistics? ✓ returning of goods ✓ repositioning of goods ✓ return for destruction or recycling Should the same logistics be responsible for reverse logistics? 〆smaller volumes for returning goods call for a different fleet of vehicles e.g. lorries for delivery of pallets from the warehouse to distribution centres and points of sale e.g. mini-vans for returning goods (...) From a retailer's perspective, what is better: [outsourced | in-house] logistics? ✓ cost effectiveness & rich experience of outsourced logistics companies (trust based on success stories) ✓ guarantee of quality & standards secured by in-house logistics (...) How would you deal with the liquidation of stocks? ✓ usually a marketing decision rather than a product life issue → price repositioning 87 to oversee = to make sure that a job or an activity is done correctly; to supervise smallholder = person who owns or rents a small piece of land for farming bewildering = making you feel confused because there are too many things to choose from or because sth is difficult to understand commodity = product or a raw material that can be bought and sold, especially between countries 86 20230419 10:10-11:30 2 active IT landscape & horizon: sunrise or sunset? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 34 ex 2 reading Free trade or fair trade the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 85 active textbook 84 83 20230412 10:10-11:30 2 active Outsourcing the supply chain with staff lift-out Myths & truths about outsourcing The Indian machine Free trade vs fair trade By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 32 ex 3 reading pg 33 The Indian machine the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 82 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Do you think you will still be working in the same company in 5 years? 〆probably not → changing jobs can help climbing the career ladder faster ✓ more varied & challenging tasks ✓ software engineers, IT people... are often recruited just to complete a given task & then made redundant If you were outsourced, could you still work in the same post in the same company? ✓ if you had been lifted out = work in a bodyshop 〆not for top level managers (because of non disclosure terms of contracts) lift-out = when the outsourcing service provider hires the people who used to be employed by the client to do the same work non-disclosure agreement = legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to What are the advantages of outsourcing for companies? ✓ allows a business to focus on core activities ✓ streamlines a business's operations ✓ gives access to professional capabilities ✓ shares the risk ✓ gives peace of mind that the process is in good hands (reliability) ✓ do not have to worry about the continuity introducing new ones ✓ improves service quality ✓ frees up human resources ✓ frees up cash flow ✓ increases the control of your business ✓ makes the business more flexible to change (i.e. demand) www.bizhelp24.com]]> What are the disadvantages of outsourcing? 〆the fear of the service provider ceasing to trade (bankruptcy) 〆you may lose control of the process 〆creates potential redundancies 〆other companies may also be using the same service provider. The best interests of the service provider may be diluted by other users 〆you may lose focus of the customer and concentrate on the product (the outsourced process) 〆the loss of talent generated internally 〆employees may react badly to outsourcing, and consequently their quality of work may suffer 〆vertical management style 81 active textbook 3.1 Outsourcing pg 32 ex 1 speaking ]]> 80 active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf = all positions are only temporary 〆perhaps less job security 〆more difficult to climb the career ladder pg 32 ex 2 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_36.ogg → see audio script pg 137 ]]> 79 active textbook pg 33 The Indian machine pg 32 ex 3 4 vocab T / Cl Could you still be cross functional if you were out-lifted? 〆probably not 〆staff wouldn't build long-term relationship w/ a short-time employee ↔ only you need help while others probably won't get your support when needed = no mutual relation → networking impeded by lack of time to hit the ground running pg 32 ex 6 discussion ]]> 78 lift-out = when the outsourcing service provider hires the people who used to be employed by the client to do the same work non-disclosure agreement = legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to knowledge drain = when employees refuse lift-out and leave the company altogether knowledge worker = smart, educated, English-speaking people cubicle farm = place where large numbers of office workers work in cubicles, such as call centres small area set off by walls for special use, booth mill = factory that produces a particular type of material offshoring = when production & services are operating or located in a foreign country historical precedent = example that is used to justify similar occurrences at a later time breakthrough app = miracle technology solace /ˈsɔləs/ = sth reassuring; comfort you feel when consoled in times of disappointment neat = tidy and in order; carefully done or arranged net effect = overall effect sunset industry = declining industry or technology blue collar = manufacturing worker white collar = office worker Nehru = Indian statesman and leader with Gandhi in the struggle for home rule swarm = large group of people, especially when they are all moving quickly in the same direction to gobble = to eat sth very fast, in a way that people consider rude or data crunching = adding up numbers to wield = to have and use power, authority, etc; to brandish aide-de-camp = (abbreviation ADC) an officer in the army or navy who helps a more senior officer détente = improvement in the relationship between two or more countries which have been unfriendly towards each other in the past bewildering = making you feel confused because there are too many things to choose from or because sth is difficult to understand observant = paying close attention, especially to details to acqui-hire = to buy out (a company) primarily for the skills and expertise of its staff, rather than for its products or services acqui-hiring = when a company acquires another company primarily for the talent or expertise of its individual employees 77 If Unless something special happens, I think so Outsource Outsourcing is not so as cheap as I thought We can hire really easy easily They are not sure in about outsourcing In case when you're outsourced... ]]> 20230405 10:10-11:30 2 active Setting goals By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development pg 11 ex 6 reading Setting goals pg 11 ex 7 vocab the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Advanced C1 Unit 1 Personal development 76 1 Setting goals Setting goals active edit_ol_qa pix/icons8-collaboration-100_white.png Professional goals needn't be enjoyable. 〆false ✓ may be ambitious but realistic ✓ should certainly not be intimidating ✓ may be difficult at times = challenging intimidating = frightening in a way which makes a person feel less confident Goals should always include instructions how to achieve them. 〆depends on local culture → focus on application & then draw conclusions → focus on principles & then put into practice = better focus on what to do rather than how ✓ encouraging staff to find answers by themselves is more profitable in the long term → boost creativity ✓ design innovative products & solutions Tasks should be a checklist for micro-controlling subordinate staff. 〆false ✓ mostly relevant for monitoring progress at performance appraisals → operational tasks can be restrictive → strike a balance between todo lists and milestones = distinguish tasks from goals Only long-term goals are relevant. 〆false → smaller objectives are easier to achieve = important to validate success at lower staff levels You don't actually need to complete 100% of your objectives ✓ true ✓ feasibility studies don't always comply with all customer expectations 〆may be demotivating → observe the Pareto Principle = 20% efforts account for 80% of results 75 active textbook What collocates better: [clear | realistic] guidelines? ✓ clear guidelines ≠ realistic objectives pg 11 ex 6 collocations Setting goals T / Cl Do you consider your performance appraisals indeed an exciting opportunity to set more challenging goals, or just a stressful meeting that could threaten your position? ✓ depends often more on the manager than your results 〆some managers are unable to provide relevant feedback 〆others may claim merit for your successes → feel relieved once they are over pg 11 ex 7 vocab pg 11 ex 8 speaking SMART = specific, measurable, achievable, realistic, time-bound pg 11 ex 9 role play → practise setting SMART objectives → use conjunctions like 'in order' to focus on the goal rather than just how → include time-bound milestones when setting SMART long-term goals (reminiscent of a strategy) ]]> 74 intimidating = frightening in a way which makes a person feel less confident Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect performance appraisal = meeting in which an employee discusses his or her progress, aims, and needs at work with his or her manager or employer to perceive ~ sth (as sth) = to understand or think of sth in a particular way astute /ə'stu:t/ = eagle-eyed; penetrating; skilled; discriminating; cunning defensive = attempting to justify or defend in speech or writing responsive = reacting quickly and in a positive way upfront = frank and honest non-committal /'nɔn kə'mitəl/ = not giving an opinion; not showing which side of an argument you agree with 73 to my job ]]> 20230329 10:10-11:30 2 active The Peter Principle By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development icons8-reading-100.png pg 9 ex 5 reading The Peter Principle the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf quarterly test Quarterly test results Alex Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 83% Zinaida Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 89% Sasha Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 95% Kirill Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 78% Pavel Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 76% quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 72 quarterly_test_kasperskygroup204_20230315.xml Quarterly test active quarterly_test_feedback quarterly_test 71 active textbook pg 7 Top tips for getting on in the workplace pg 6 ex 4 reading & discussion ]]> 70 active textbook T / Cl Your manager says 'Are you not a bit over-confident?' [habit | action in progress] ✓ Are you not = present simple for a habit Your manager says 'Aren't you being a bit over-confident?' [habit | action in progress] ✓ Aren't you being = continuous aspect to focus on action in progress Grammar: Perfect & continuous aspects pg 8 ex 1 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_04.ogg pg 8 ex 2 discussion → practise perfect aspect e.g. I have achieved... → practise perfect continuous e.g. I have been working on... Grammar: The passive pg 8 ex 3 using the passive pg 9 ex 4 grammar pg 9 ex 5 grammar Tense, aspect and voice ]]> 69 active textbook ]]> 68 ruthless = having no pity or compassion stance = standpoint; an attitude of mind to blackmail sb (into doing sth) = to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them to dress up = to put on special clothes to appear particularly appealing and attractive to dress down = to dress informally and casually to steer clear = to avoid, direct (oneself) somewhere PA = personal assistant appraisal = assessment pantomime /ˈpæntəmaɪm/ = performance using gestures and body movements without words to slave away (at sth) = to work very hard daring = brave; willing to do dangerous or unusual things foul-up /ˈfaulʌp/ = problem caused by bad organization or a stupid mistake undertaker = person whose job is to prepare dead people to be buried or cremated, and to arrange funerals cringing = totally submissive grovelling = creep on the earth, or with the face to the ground; to lie prone, or move uneasily with the body prostrate on the earth sycophancy = flattering obsequiousness, trying too hard to please sb, especially sb who is important cock-up = mistake that spoils people's arrangements jammy = lucky, especially because sth good has happened to you without you making any effort waffle = language that uses a lot of words but does not say anything important or interesting inert = without power to move or act self-confident = showing poise and confidence in your own worth mind-share = amount of time spent thinking on sth to suit sb down to the ground = to be extremely convenient for sb employability (long-term ~ / short term ~) = fact of having the skills and qualifications that will make sb want to employ you invariable /ɪnˈvɛərɪəbl / = always the same; never changing premise = statement that is assumed to be true and from which a conclusion can be drawn aptitude = natural propensity or talent flawed = which has a mistake. error discretion (at sb's ~) = freedom or power to decide what should be done in a particular situation thus = from that fact or reason or as a result, in the way indicated performance appraisal = evaluation of work achieved insight = clear or deep perception of a situation to get the upper hand = to be in a controlling position to juggle = to manage several tasks at the same time to assert oneself = to behave in a firm, confident way attribute = quality ascribed to a person or thing satire = way of criticizing a person, an idea or an institution in which you use humour to show their faults or weaknesses; a piece of writing that uses this type of criticism 67 any results on in it ]]> 20230322 10:10-11:30 2 active Starting in a new company - personal development By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development icons8-reading-100.png pg 7 Top tips for getting on in the workplace pg 6 ex 4 reading & discussion the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Advanced C1 66 1 How do you make a good impression to climb the career ladder? Making a good impression to climb the career ladder active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you're starting to work in a new company. Do you try to shine from the very 1st day or keep a low profile? ✓ steer clear of responsibilities → avoid meetings? ✓ focus on business lunches with colleagues → get insider information → create some informal relationship to steer clear = to avoid, direct (oneself) somewhere Nowadays, do you work more with or without your boss? ✓ probably more work without your boss thanks to empowerment ✓ more independence given since telework has become more common → volunteer to attend conferences → build your network & get noticed What should managers tell you when setting objectives: how or what to achieve? and what should you do? ✓ what to achieve & why ✓ perhaps only managers have the full picture → don't spend too much time on e-mails → focus on direct contact or phone calls = be more visible & get remembered better In the 21st century, your career progression depends on the corporate ladder, or continuous learning? ✓ continuous learning → improve your employability in different jobs and/or companies = often faster career progression when changing companies 〆corporate ladder → can't be influenced directly = often can't be predicted how fast If the workplace is like a minefield, it's ruthless or friendly? ✓ ruthless = exaggeration, suggests a rather humorous stance 65 active textbook pg 6 ex 1 Lexical material: Career development T / Cl When you achieve your targets, should you tell others about it? ✓ yes, you have to get yourself noticed = being a career builder ✓ share if it's a success due to teamwork = be noticed by your managers for encouraging team spirit postponed to next lesson pg 6 ex 2 3 scan reading pg 6 ex 4 reading & discussion pg 7 Top tips for getting on in the workplace T / Cl To get things done faster, do you work alone, or scratch a few backs? ✓ scratch a few backs = to do favours for people in the hope they will be returned, e.g. Scratch my back and I'll scratch yours To get promoted, do you try to get more of your manager's mind-share, or avoid reporting without any particular reason? ✓ avoid reporting if nothing to say (in a more modern environment) ✓ get your manager's mind share (in a more traditional environment) pg 6 ex 5 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_01.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_02.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_03.ogg T / Cl Isn't it professionally suicidal to say no to overtime? ✓ set limits for the amount of overtime you do → keep work life balance → don't burn out = make sure you keep an eye on your work life balance ≠ don't pass the buck (i.e. avoid responsibilities) ]]> 64 ruthless = having no pity or compassion stance = standpoint; an attitude of mind to blackmail sb (into doing sth) = to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them to dress up = to put on special clothes to appear particularly appealing and attractive to dress down = to dress informally and casually to steer clear = to avoid, direct (oneself) somewhere PA = personal assistant self-confident = showing poise and confidence in your own worth mind-share = amount of time spent thinking on sth to scratch a few backs = to do favours for people in the hope they will be returned, e.g. Scratch my back and I'll scratch yours to pass the buck = to ask someone to do an unpleasant task for you, e.g. Buck-passing clerks in stores make customers angry 63 to in other skills If you want to go up on a the career ladder, you must... Your bosses are waiting expect that you will show... Generally, I like these advices pieces of advice You just know to the overtime ]]> 20230315 10:10-11:30 2 active Case study The fashion screen By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced The fashion screen - case study market_leader_3rd_advanced_students_book_pg102-3_the_fashion_screen_case_study.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 62 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Are you keen on fashion? 〆probably never had a suit tailored to your size ✓ prefer wearing comfortable clothes ✓ favour functional clothes ✓ can't really afford brand names Have you ever bought clothes that were not off-the-peg? When would you? ✓ your wedding ✓ a new job off-the-peg = (especially of clothing) made in standard sizes and available from merchandise in stock Should designer clothes be purchased on-line? 〆high touch goods need adequate sales strategies to attract customers ✓ provide showrooms available for trying on clothes ✓ place orders for different sizes ✓ ensure a returns policy of unwanted items is in place high touch = products sold on the Internet that you need to see by yourself in order to buy e.g. fragrances 61 active textbook reading T / Cl Would you buy a label made in Paris? ✓ probably yes = good marketing trick Are customer reviews convincing? ✓ variety of target customers ✓ difference with competition (...) pg 102 fashion blog reading pg 102 task 1 - prioritising complaints What should your priorities be? ✓ dispel rumours asap ✓ outsource media relations to reply to posts ✓ speed up logistics for returning clothes ✓ shoot videos to show how to measure oneself ✓ rephrase 'hand-made in Paris' (e.g. asterisk pointing to other manufacturing locations) ✓ re-design web-interface Preliminary conclusions ✓ focus on high profit margin & premium quality ✓ discard large volumes, turnover & cut-price on-line fashion sites ✓ work on greater exposure to target customers ]]> 60 active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg102-3_the_fashion_screen_case_study.pdf market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_27.ogg Conclusion: ✓ either recruit a social media manager ✓ or also outsource some agency to cater for a broad range of skills (web-mastering, blogging in social media, PR...) ✓ should be more assertive pg 103 task 2 social media presentation How would you improve the online experience & sales ✓ conduct an audit of the web-site, competitors & reviews ✓ identify brand image, business goals ✓ communicate clearly & transparently on where clothes are made & why ✓ address moderating needs of the forum → build a new strategy set for homework - to be confirmed pg 103 writing a summary How to improve experience & sales ✓ review proposals ✓ justify your choice ✓ use pg 145 writing file ]]> 59 wip textbook DVD case study commentary Conclusions ✓ f2f measures involve the risk of slowing down the process ✓ but should avoid having customers taking measures by themselves (who would be responsible in case clothes didn't fit?) ]]> 58 off-the-peg = (especially of clothing) made in standard sizes and available from merchandise in stock low touch = products sold on the Internet that you don't need to see by yourself in order to buy e.g. books high touch = products sold on the Internet that you need to see by yourself in order to buy e.g. fragrances garment = (formal) a piece of clothing pics / pix = pictures sweatshop = (disapproving) a place where people work for low wages in poor conditions BTW = by the way ill-fitting = not the right size or shape fickle = (of a person) often changing their mind in an unreasonable way so that you cannot rely on them petition ~ (against / for sth) = a written document signed by a large number of people that asks sb in a position of authority to do or change sth to dispel = to make sth, especially a feeling or belief, go away or disappear cohesive = forming a united whole lining = layer of material used to cover the inside surface of sth e.g. a pair of leather gloves with fur linings, e.g. Pin the lining to the outer fabric 57 does it was possible ]]> 20230301 10:10-11:30 2 active Case study Delaney call centre - absenteeism By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Delaney call centre - absenteeism pg 50 background reading pg 50 report on absenteeism market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 56 1 Lead in Engaging staff to avoid absenteeism active edit_ol_qa pix/icons8-collaboration-100_white.png https://www.investopedia.com/terms/a/absenteeism.asp ]]> What is absenteeism? ✓ could be perceived as a breach of an implicit contract between employee and employer ✓ often viewed as an indicator of poor individual performance ✓ might explain why telework is often mistrusted by managers → enable status display in corporate messengers (e.g. Teams, Slack, Harvest) to show your activity absenteeism = regular absence from work or school without a good reason breach = failure to do sth that must be done by law What are the causes of absenteeism? 〆minor illness 〆workplace bullying or harassment 〆mental health issues 〆major illness and long-term conditions 〆family issues 〆approved leave 〆commuting issues 〆team and management issues 〆lack of motivating tasks, boring daily routine bullying = act of using strength or power to frighten or hurt weaker people What problems can result from absenteeism? 〆failed deadlines 〆poor teamwork results 〆micromanagement 〆tarnish your reputation 〆threaten your long-term employability → dismissal 〆high staff turnover → expensive training 〆customer dissatisfaction to tarnish = to spoil the good opinion people have of sb/sth How do you deal with absenteeism? ✓ provide a better work-life balance → implement flexitime ✓ ensure physical and mental health benefit → promote a more inclusive corporate culture ✓ motivate staff ✓ improve job satisfaction 55 active textbook pg 50 report on absenteeism Lexical material: Absenteeism pg 50 task 1 role play pg 151 student A - team leader (manager) pg 159 student B - agent T / Cl What solutions for Delaney would you recommend? ✓ consider 2 teams whose work breaks overlap to cover up for the other team ✓ areas & facilities for breaks pg 50 consultant's findings market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_14.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_15.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_18.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_19.ogg T / Cl What problems does Delaney need to resolve? ✓ workload pressure (need to meet strict performance targets) ✓ time management (need to rush callers) ✓ call monitoring (not popular & cause of stress) ✓ lack of flexibility pg 51 task 2 decision-making meeting Draft e-mail - Monthly performance → feedback Isn't rude? see pg 143 writing e-mails video DVD case study commentary Conclusions ✓ involve staff into productivity concerns ✓ implement roto-patterns to chill out after a difficult call ✓ give more freedom (not to be a cog in the machine) ✓ improve environmental conditions (sofas, darts...) ✓ structural framework (bonuses...) = retain staff longer by making them happier = improve quality of service provided ]]> 54 absenteeism = fact of being frequently away from work or school, especially without good reasons breach = failure to do sth that must be done by law bullying = act of using strength or power to frighten or hurt weaker people to cover for = to substitute for a person ultimately = in the end; finally to occur = to happen attrition = process of making sb/sth, especially your enemy, weaker by repeatedly attacking them or creating problems for them to turn a blind eye to = to pretend not to see; not pay attention resentful = feeling bitter or angry about sth that you think is unfair to chill out = to become quiet or calm, especially after a state of agitation room for manoeuvre /məˈnu:və/ = the chance to change the way that sth happens and influence decisions that are made roto-patterns = short breaks during the work day thanks to other team members covering for each other's absence cogwheel = wheel with a series of teeth on the edge that fit between the teeth on the next wheel and cause it to move 53 prices praises them It's a difficult case because of there are 2 types of work ]]> 20230222 10:10-11:30 2 active Giganomics: And what don't you do for a living? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced icons8-reading-100.png pg 46 ex C D reading Giganomics: And what don't you do for a living? market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 52 active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf ✓ high tech ✓ business services ✓ education ✓ health ✓ cultural & creative pg 44 ex B speaking qs 3 pg 45 ex D vocab T / Cl Has technology made our work easier? ✓ faster pg 45 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_10.ogg T / Cl What are the pros & cons of new communication tools? instant messaging = regarded as on-line communication → expect a reply almost immediately 〆multitasking can be distracting e-mailing = considered as almost 'off-line' communication ✓ doesn't disrupt your workflow → less stressful pg 45 ex F speaking T / Cl What skills preparation do you need to start out on a career? ✓ have a wide set of skills rather than be a specialist ✓ multitasking (...) pg 45 ex G listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_11.ogg T / Cl What kind of employee profiles are needed nowadays? Why? ✓ wide set of skills & experience 〆no specialist set of skills ✓ good communication skills → getting on well with other people → ability to work in a team ✓ technical competence Staff will undergo relevant training to company's needs → recruit people who can adapt → headhunters need additional stress interviews, case interviews & behavioural questions to assess staff's potential for continuous learning What are the risks involved in recruiting less specialised staff? 〆additional time & resources are needed in training → avoid excessive staff turnover for your investment in your talent pool to pay off → develop new motivational solutions to retain staff 〆lack of responsibility → need hard skills to provide quality products & services pg 45 ex H reading Skills for the 21st century Reading & language pg 46 ex A discussion T / Cl Who are portfolio workers? ✓ freelancers pg 46 ex B C speaking pg 46 ex D reading Giganomics: And what don't you do for a living? Lexical material: Giganomics, freelance work, portfolio workers pg 47 ex E F vocab T / Cl Would you like to be a portfolio worker, or prefer having full-time employment? (...) pg 47 ex G speaking → recycle expressions from pg 47 ex E F vocab ]]> 51 active textbook ]]> 50 compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть giganomics = making a living from a number of 'gigs', i.e. part time jobs, short term projects, etc one-off = happening or done only once bleak = not hopeful or encouraging lucrative = producing a large amount of money; making a large profit fainthearted = lacking conviction or boldness or courage bleak = not hopeful or encouraging; bare, empty or with no pleasant features swings & roundabouts = when two choices have the same amount of gains and losses so that there is little differences, situation in which different actions or options result in no eventual gain or loss, what you lose on the swings you gain on the roundabouts, e.g. If you earn more, you pay more tax, so it's all swings and roundabouts to drop in = to visit someone; to mention sth casually in a conversation to coin = to invent a new word or expression to graft = to work very hard (informal) gig = job, especially one that does not last a long time (AmEn) bid = an attempt to achieve or obtain sth bookkeeper = person whose job is to keep an accurate record of the accounts of a business miscellanies = group or collection of different kinds of things AOB = any other business 49 'm not expecting don't expect to work as a portfolio worker I'm not pretty god at selling myself too either ]]> 20230215 10:10-11:30 2 active Employment trends By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced icons8-reading-100.png pg 46 ex C D Giganomics: And what don't you do for a living? market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd edition C1 Unit 5 Employment trends 48 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png How long do you think you will work in the same company? What does it depend on? ✓ probably only 2-3 years if aged about 25 ✓ 4-5 years when in your thirties → depends on: ✓ age ✓ corporate culture ✓ career opportunities ✓ lifelong learning → you can learn & progress faster in your career if you change jobs more often (...) → go job hunting if you are not challenged or interested in your current tasks any more lifelong learning = ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. It is important for an individual's competitiveness and employability, but also enhances social inclusion, active citizenship, and personal development Is short-term employment (1-2 years) a fact in today's society or just a fashion, a trend among certain job seekers? ✓ a fact → see popularity of professional networking sites, such as LinkedIn ✓ a new reality ✓ changing industries is more accessible → professional mobility has become much easier = often an opportunity for relocating Why is long-term employment less common? ✓ businesses can't afford to guarantee job security in times of crises → invest in continuous training to keep their talent as long as possible = guarantees long-term employability → people work on a few projects ('gigs') at the same time = giganomics employability (long-term ~ / short term ~) = fact of having the skills and qualifications that will make sb want to employ you giganomics = making a living from a number of 'gigs', i.e. part time jobs, short term projects, etc If you had the choice, would you work freelance? 〆job security nowadays depends less on your company & more on your career ambitions & continuous development ✓ shorter assignments are better paid ✓ work as a sole trader is more varied ✓ you are your own boss & can choose what projects you want to take on 〆unstable future & earnings 〆unlikely work-life balance → requires more self-discipline → need to be good at selling yourself sole trader = type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity. A sole trader does not necessarily work alone and may employ other people Can you become a C-level manager without experience in managing people? ✓ acquire skills reminiscent of an MBA ✓ managing staff becomes more important than your specialisation → strike a balance between soft skills and hard skills ✓ show you can make hard decisions C-level = also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief," as in chief executive officer and chief operating officer 47 active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf Job security is gone. The driving force must come from the individual ✓ strike a balance between soft and hard skills → learning how to manage people is inevitable → working freelance can be an alternative career path exception to the rule: Some managers in IT step down to 'individual contributor' (e.g. Google Fellow, Kaspersky Principal Software Expert, Yandex Fellow) Lexical material: Work patterns (teleworking, casual labour...) T / Cl You catch a virus, you have to stay in bed for 2 weeks. Who's going to cover for you? ✓ a person who's got a fixed term / temporary contract pg 44 ex A listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_1.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_2.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_3.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_4.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_5.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_6.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_7.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_8.ogg pg 44 ex B discussion Lexical material: Employment trends pg 44 ex C listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_9.ogg ]]> 46 lifelong learning = ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. It is important for an individual's competitiveness and employability, but also enhances social inclusion, active citizenship, and personal development sole trader = type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity. A sole trader does not necessarily work alone and may employ other people C-level = also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief," as in chief executive officer and chief operating officer inevitable = which can't be avoided to cover for = to take the place of sb else who is not available for a period of time to line up = to have a set of items, events etc. arranged to follow one another teleworking = practice of working from home, communicating with your office, customers and others by telephone, computer, etc shift work = work split in periods of time worked by a group of workers who start work as another group finishes casual labour = work on daily basis where you get 'cash in hand' 45 mean average salary is higher ]]> 20230208 10:10-11:30 2 active Explaining your past & present habits By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate Unit 6 Rituals - present & past habits pg 49 ex 2 Grammar - present & past habits new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson New Inside Out Advanced pg 60 verbs of senses & states new_inside_out_advanced_students_book_pg60-139_verbs_of_the_senses.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> New Inside Out B2 Unit 5 Ritual 44 active textbook pg 49 ex 3 writing speaking → describe morning routines on a week day and when on holiday pg 49 ex 4 5 grammar - present & past habits pg 49 ex 1 speaking ]]> New Inside Out C1 Unit 6 Mind 43 active textbook tmp_pdf/new_inside_out_advanced_students_book_pg60-139_verbs_of_the_senses.pdf pg 60 ex 2 listening inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_010.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_011.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_012.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_013.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_014.ogg ]]> 42 20200411-0917 State verbs (stative vs dynamic meanings) active grammar 41 active textbook set for homework pg 60 ex 2 grammar pg 60 ex 3 grammar pg 60 ex 4 grammar 1) A stative = ability to see 1) B dynamic = to meet sb socially 2) A stative = ability to hear 2) B dynamic = people have been telling the speaker things about the other person 3) A dynamic = consciousness of one's state of health 3) B stative = ability to feel 4) A dynamic = action of tasting 4) B stative = ability to taste set for homework pg 60 ex 6 see pg 139 ex 1 Unit 6 verbs of senses ]]> 38 to cope (with sth) = to deal successfully with sth difficult; to manage to trigger = to initiate, start, stimulate to take for granted = to accept without verification or proof bland = mild, not irritating, tasteless, not stimulating, insipid to sign up = join a club, an activity, etc. with the intention to join or participate; to promise to do something by signing your name 37 will come to the work, I will have breakfast I will do (complete) some debt duties | backlog which I have As early The earlier he gets a medicine, as early the earlier he can have breakfast I used to go have been going out with guys since I was 14 ]]> 20230201 10:10-11:30 2 active Describing past & present habits Understanding rituals Rituals Explaining your past & present habits By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate Unit 6 Rituals - present & past habits pg 46 ex 2 reading pg 47 Mind games pg 46 ex 2 vocab new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> New Inside Out B2 36 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Have you got any particular habits or rituals? ✓ wearing your favourite shirt before a job interview ✓ double checking if the iron is unplugged is quite rife Do rituals derive from a lack of confidence? ✓ superstition ✓ self-confidence can be an upper hand ✓ just a means to remain calm to derive = to come from upper hand (to have the ~) = advantage Have you ever felt cursed at work? 〆failed all KPIs 〆all your projects were cancelled 〆deadlines were impossible to meet ≠ just bad luck?... cursed = suffering from a bad magic spell 35 active textbook ✓ rehearse over and again the day before ✓ put a charm in a pocket (...) pg 46 ex 1 2 reading pg 47 Mind games Lexical material: Rituals pg 46 ex 1 2 vocab pg 48 ex 1 2 speaking → describe present habits ]]> 34 active textbook 33 active textbook ✓ I used to go the gym everyday ✓ I would go in the morning (...) ]]> 32 20210519-0926 Be / Get used to active grammar used to - would mindmap http://www.ictnle.com/mindmaps/used_to_would_mindmap.pdf ]]> 31 active textbook 30 active textbook ✓ I used to go the gym everyday ✓ I would go in the morning ✓ nowadays I'll go only at weekends (...) ]]> 29 20200522-1227 Past habits (used to vs would) active grammar 28 active textbook used to - would - will mindmap smartphone or tablet device print Download onto your tablet or print & illustrate the following mindmap in your own way (use colours, symbols, etc) http://www.ictnle.com/mindmaps/used_to_would_will_mindmap.pdf ]]> 27 20210520-1357 active review grammar_used_to_would_will_past_and_present_habits_b2_03.csv 26 active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd02/new_inside_out_upper_intermediate_audio_cd02_01.ogg Lexical m aterial: Expressions with 'go' pg 48 ex 1 2 vocab ]]> 25 active textbook ]]> 24 obsessive compulsive = who feels compelled to do certain things; anxiety disorder characterized by recurrent and persistent thoughts and feelings and repetitive, ritualized behaviours to stride = to walk w/ confidence to derive = to come from to thrash = to beat v easily relentless = not stopping or getting less strong; refusing to give up or be less strict or severe upper hand (to have the ~) = advantage loopy = crazy curse = bad magic spell jinx = force that brings bad luck rife = common, widespread urge = strong desire to slam = to close violently cosy = enjoying or affording comforting warmth and shelter especially in a small space to indulge (oneself) into = take pleasure freely; побаловать себя to be fond of = to like very much, to be keen on repulsive = causing a feeling of strong dislike; very unpleasant attached ~ (to sb/sth) = full of affection for sb/sth to have a go at sth = to give sth a try to have a go on sth = to have a ride on sth to give sth a go = to try sth for the first time to make a go of sth = to succeed in doing sth; to turn into a success on the go = very busy or active to set out = to leave, depart 23 20230125 10:10-11:30 2 active Breaking the glass ceiling By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced icons8-reading-100.png pg 16 ex 2 reading the_business_mac_millan_advanced_students_book_pg16-17_the_glass_ceiling.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business C1 Unit 1 Personal development 22 1 hw20221025 The glass ceiling active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. Can gender impede career development? ✓ probably yes, though mostly at C position levels ✓ possibly more in business than politics to impede = to be a hindrance or obstacle to What is a metaphor for professional discrimination? ✓ the glass ceiling glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions What leads to a glass ceiling? ✓ excessive gender gap gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes What leads to emancipation & equal opportunities? ✓ positive discrimination by public services ✓ no censorship of feminism oriented content ✓ recognition of LGBT by the public opinion gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness LGBT = lesbian, gay, bisexual, and transgender Are today's men still as inflexible & intolerant as 50 years ago? 〆many men still tend to put women on a pedestal 〆many men still pamper their spouse patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible 21 1 pix/icons8-collaboration-100_white.png Johari Window (reminder) active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]>
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]]> 20 active textbook Until the 1980s men and women in the U.S. exhibited similar voting habits. Since then, however, women have been more likely than men to support the Democratic Party and liberal policies, particularly on issues such as equal employment opportunity, child care, and gun control. In contrast, in western Europe women historically have been more likely than men to support conservative political parties. source Britannica Concise Encyclopedia --> 1.6 Case study - The glass ceiling Lexical material: Equal opportunities, gender role, gender gap, glass ceiling pg 16 ex 1 2 discussion T / Cl What could 'overreaching authority' suggest about a woman in Spain? ✓ strong gender role in a patriarchal society pg 17 ex 3 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_12.ogg pg 17 ex 4 reading T / Cl Is Gemma writing more in American English or British English? to study [on | at] week ends ✓ on = American English ✓ at = British English pg 17 ex 5 discussion pg 17 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_13.ogg pg 17 ex 7 discussion ]]> 19 3 Conclusion active edit_ol_qa pix/icons8-collaboration-100_white.png the_business_advanced_gemma-s_johari_window.png ]]> Look at Gemma's Johari profile: is she hiding much? ✓ big facade = perhaps she lacks self confidence → might not succeed in Sweden → stay in Spain but move to another company? Look at Gemma's Johari profile: is everything clear & obvious? ✓ big arena = she is determined to succeed → we all know she will make a career whatever happens → go to Sweden Look at Gemma's Johari profile: is she not aware of too many things? ✓ big blind spot = she doesn't realise she won't make a career, either in Spain or Sweden → her boss or husband should tell her she has reached a glass ceiling? What are Gemma's options? 1 stop work & have a baby ✓ improve marketing skills 〆don't attend an MBA course? = give up having a real career? 2 move to Sweden ✓ make a career 〆end up divorcing? (...) What would you recommend (based on her Johari profile)? ✓ give up SEVS (because won't be able to make a career there anyway) ✓ attend relevant training (Xabi makes 'good money' now = they can afford it) ✓ go job hunting in Spain in a multinational firm = more likely to find equal opportunities 18 gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes to impede = to be a hindrance or obstacle to glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions sticky floor = metaphor to point to a discriminatory employment pattern that keeps workers, mainly women, in the lower ranks of the job scale, with low mobility and invisible barriers to career advancement to overreach = to fail by trying to achieve more than is possible to reconcile /'rekən,sail/ = to make (one thing) compatible with (another); to find a way in which two situations or beliefs that are opposed to each other can agree and exist together to sing praises = to express your approval or admiration for sb/sth to hit below the belt = disregarding the rules (from the notion of an illegal low blow in boxing) self-starter = energetic person with unusual initiative to beg = request urgently or persistently irritable = getting annoyed easily; showing your anger patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness overt /oʊˈvɝːt/ = done or shown publicly or in an obvious way and not secret LGBT = lesbian, gay, bisexual, and transgender 17 hard on it hardly that They spend a lot of time for on children There are not so much many women at C1 position positions I don't think that it is that as strong than as other companies Improving economical economic conditions is a way to improve gender equality Women had no any opportunity to go to school until 19.. She's pretty objective for about her position She is in a doubt about her career ]]> 20230118 10:10-11:30 2 active Case study Kensington United (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 43 task 1 2 → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 16 active textbook 15 active textbook move_contents

Negotiation set phrases

Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from
 

Negotiation giveaways

Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this
]]> 14 1 pix/icons8-collaboration-100_white.png Johari Window active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign
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]]> 13 active textbook DVD case study commentary Conclusions ✓ BATNA (best alternative to a negotiated agreement) ✓ coinage feedback T / Cl How to prepare for a negotiation? ✓ your position ✓ your partner's position → focus on common ground rather than differences ✓ ideal outcome ✓ middle outcome ✓ BATNA (bottom line below which you shouldn't go) = room for manoeuvre What is important to be a good negotiator? ✓ understand the real needs of the other party ✓ be a good listener = have a win-win attitude → focus on coinage = what doesn't cost you much but has high value for the other party Areas of sponsorship ✓ opportunities for business development ✓ opportunities for broader exposure = creative solutions (advertising) ]]> 12 wip textbook 11 BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action coinage = process of inventing a word or phrase; what doesn't cost you much but has high value for the other party 10 our today's meeting We can increase the sum for by 40 millions million They will do a damage for our brand They can tell to them if there is an incident ]]> surveillance /sə:ˈveɪləns/ 20230111 10:10-11:30 2 active Case study Kensington United By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 42 Current situation reading market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 9 active textbook DVD case study commentary Feedback Why is it important to build a sustainable relationship? ✓ need repeat-business → seek a win-win outcome What risks are they facing? ✓ couldn't return unsold goods featuring the label of the distributor ✓ cultural differences ✓ focus too much on details & terms of the contract Conclusion: ✓ look for a long term relationship rather than big volumes → be honest about your needs 〆don't bluff → share risks equally & fairly ✓ work together and not against each other = reach a win-win solution ]]> 8 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Why is it important to signal to your opponent that you understand, disagree, or have some suggestions? ✓ build rapport ≠ play a poker face ✓ ensure that there are no misunderstandings → reach a win/win solution How do you signal a question about a difficult issue? ✓ I'm afraid I really need to ask you sth (...) What is the most difficult in negotiations? ✓ obtaining only the exact features you need ✓ negotiate a whole project and not only machine tools or services → request quotations from 4-5 different producers → conduct negotiations with two producers who know they are in competition What are the disadvantages of exclusivity deals? 〆can't find alternative offers from the competition 7 active textbook pg 41 ex A vocab pg 41 ex B listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_029.ogg pg 41 ex C listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_029.ogg pg 41 ex D role play use pg 41 useful language pg 133 Spanish sales manager of briefcases pg 142 Swiss retailer ]]> 6 active textbook ✓ contract out the best (and most expensive) players (...) How do you get sponsorship? ✓ find a business angel (like Abramovich for Chelsea) ✓ find which companies would like to entertain their clients (...) pg 42 Current situation reading T / Cl How do you make a football club commercially successful? ✓ much advertising ✓ household names displayed at events (...) pg 42 listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_030.ogg → what points do they mention which could make a sponsorship deal more attractive? ✓ club travel agency ✓ hospitality facilities (e.g. vip boxes for business people) ✓ joint venture with insurance company ✓ training courses in leadership ✓ football boot manufacturing company ✓ whiz kid manager → what points do they mention which could make a sponsorship deal more difficult to pull off? 〆no chance of getting in the final yet 〆lack of a football star 〆fight of hooligans in crowds harms reputation ]]> 5 2 Preparing for a sponsorship deal active edit_ol_qa pix/icons8-collaboration-100_white.png What fringe benefits should players get? ✓ mobile phones ✓ personal sports cars for 3 top players (...) fringe benefits = extra things that an employer gives you as well as your wages What will Universal Communications demand in return? ✓ product placement ✓ advertising on T-shirts ✓ Asian celebrity endorsement (...) endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product Can Kensington afford to recruit a top player? ✓ they should strive to do so Is a top player who costs 20 million Euro the guarantee that Kensington will win the European cup? ✓ will certainly attract greater audiences 4 active textbook → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications → recycle expressions below ]]> 3 active textbook move_contents

Negotiation set phrases

Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from
 

Negotiation giveaways

Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this
]]> 2 to meet half way = to yield or concede half of the difference in order to effect a compromise or reconciliation with to adore = to love sb very much; to like sth very much rumour = piece of information, or a story, that people talk about, but that may not be truei; разговоры; слух asset = person or thing that is valuable or useful to sb/sth disgrace = loss of other people's respect and approval because of the bad way sb has behaved;person or thing that is so bad that people connected with them or it feel or should feel ashamed; позор hospitality = business of providing food, drink, and accommodation for customers of restaurants, bars, etc. or guests at hotels; food, drink, and entertainment provided by a company for business associates, e.g. business trips and corporate hospitality revenue = income, esp. of a large amount, from any source to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to pull off = to be successful; to achieve a goal to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to outbid sb for sth = to offer more money than sb else in order to buy sth, for example at an auction fringe benefits = extra things that an employer gives you as well as your wages endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product 1 nice convenient terms for of negotiation Maybe they can live only in five stars star hotels It doesn't fit in match | satisfy our expectations Could you pay an additional 16 millions million euros? ]]> afford /əˈfɔ:d/ beverages /'bevridʒəz/