kasperskygroup204 y22kasperskygroup204 20250129 icons8-reading-100.png quarterly test Prepare for quarterly test (the url will be available here later) vocab pre teach functional language grammar focus smartphone or tablet device listening Download onto your phone or tablet and listen carefully. ~/bups/bup_vet_books_cds_dvds$ ls */*/*selection* | grep passive ## Outlook (ext.duncan.potter@ef.com) → use firefox w/ latest login login: ext.duncan.potter@ef.com password: use microsoft authenticator on android enter code from chrome on laptop into android app confirm w/ pin 1333 ## teams 〆 off-line linux version lacks window sharing... https://www.microsoft.com/en-ww/microsoft-teams/log-in → use chrome login: duncanpotter@yandex.ru passwd: 99nacnud ### sound sharing → same workaround as skype pulseaudio recording → skype: input from → (was Built in audio) change to Monitor Built in audio ### break out rooms https://www.youtube.com/watch?v=Nq2pbPtMZGk #### Outlook Calendar → join meeting #### Breakout rooms Teams main menu → top right → Breakout Rooms (preview) right pane → ... menu (rename / move people around...) OR top right ... menu → recreate rooms right pane → Start rooms → attendees get pulled automatically #### If attendee is late Breakout room preview → Assign participants (name of late attendee) → assign SS to room #### How to join a room Organiser → choose room → ... → join room #### How to leave a room top right, red 'Leave' → click middle top right 'Resume' to come back to main meeting room #### Make an announcement to / across all rooms Breakout rooms (preview) ... → make an announcement right pane → Close rooms ### Create and manage breakout rooms during class meetings https://support.microsoft.com/en-us/topic/create-and-manage-breakout-rooms-during-class-meetings-18b340cd-1106-4fa5-a852-5676614f7e7d Organizing a meeting with breakout rooms is currently only available in the Teams for Education desktop app for Windows or Mac. (...) For educators Before you get started, make sure you have the desktop app (...) You can create meetings in any version of Teams, but you'll need Teams for Windows or Mac to create breakout rooms for your students. Students can join from any version of Teams. ### Anna Alekseeva The students have access to our online school and their KPI is to complete not less than 1 unit per month (4 lessons) and to attend at least 1 individual class. Their teacher's comment: We have mostly worked through all the Level 14 EF book units. Their speaking is very good but they really struggle with conditionals. We have reviewed them before but they really need more work on them.Especially mixed conditionals. Alyona can be quite shy but her English is very good. Kirill reads and writes very well, but his speaking and listening needs practice. Iskander, is on level 15 and is doing wonderfully. We'll have 2 more new students, who are going to attend a trial class: Alexander Shindin and Dmitry Fidelman Пожалуйста, обратите внимание, что при расчете удержаний мы учитываем только те пропуски, о которых вы заблаговременно предупреждаете (достаточно короткого письма на настоящий электронный адрес). В связи с тем, что уровень группы - advanced, то компенсация от ЛК - 0%. attendance sheet https://disk.yandex.ru/i/nZJaBCRC15VJtg RedShield vpn ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Kaspersky Lab Group #204 Kirill Gonkov kirill.gonkov@kaspersky.com 13 yrs w/ KL Pavel Kaptur pavel.kaptur@kaspersky.com Windows developer Natalia Filatova nataliya.filatova@kaspersky.com sales enablement platform or system that provides visibility across sales content, training, and coaching lifecycle create, modify, amend policies adapt to changing process compliance with local management & authorities ~ coordinator Enablement tools automate the customer experience, making it more efficient for you internally and more personalized and engaging for your customers. These tools also make it far easier for marketing to distribute, and sales to access and leverage, internal and customer-facing content. A CRM is the foundation of your sales enablement strategy and integral to sales team performance. You have implemented the solution to help your salespeople achieve their goals B2B sales enablement is where strategy becomes reality – where you empower your B2B sales team with the tools, resources and support to make prospects sit up and pay attention improve listening skills Vera Ermolich technical support engineer 2024 - 26yo vera.ermolich@kaspersky.com 20241225 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 112 ex 3 vocab pg 11 ex 5 grammar → pg 116 grammar reference Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241218 10:10-11:30 2 active How innovators think By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 10 ex 2 3 reading Understanding what makes inventors tick Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook ✓ able to think outside the box How often do you have Eureka moments? Have you got any trick to make them happen? ✓ indulge yourself into other activities ✓ chill out → keep ideas being processed on the back burners pg 10 ex 1 speaking pg 10 ex 2 3 reading Understanding what makes inventors tick pg 11 ex 4 speaking ]]> active textbook ✓ more hierarchy → less room for creativity, or more difficult to make possible? pg 112 ex 1 listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_SE_1.mp3 Functional language: Expressing opinions pg 112 ex 2 listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_SE_1.mp3 set for homework pg 112 ex 3 vocab ]]> eureka /juəˈri:kə/ = I have found it! (announcing a discovery etc.) against the grain (to go ~) = contrary to the natural inclination or feeling of someone or something bipolar disorder = mental illness characterized by the alternation of manic and depressive states; depression is the more common symptom, and many patients experience only a brief period of overoptimism and mild euphoria during the manic phase disinhibition (aka behavioural disinhibition) = medically recognized as an orientation towards immediate gratification, leading to impulsive behaviour driven by current thoughts, feelings, and external stimuli, without regard for past learning or consideration for future consequences. It is one of five pathological personality trait domains in certain psychiatric disorders. In psychology, it is defined as a lack of restraint manifested in disregard of social conventions, impulsivity, and poor risk assessment schizophrenia /ˌskɪtsəuˈfri:njə/ = mental disease marked by a breakdown in the relation between thoughts, feelings, and actions, frequently accompanied by delusions and retreat from social life dopamine /'dɔpə,main/ = central nervous system neurotransmitter essential to control of motion; it also acts as a hormone. Degeneration of certain dopamine-producing brain cells results in parkinsonism; often called the "happy hormone," dopamine results in feelings of well-being. A primary driver of the brain's reward system, it spikes when we experience something pleasurable thalamus /'θæləməs/ = either of two masses of grey matter in the forebrain, serving as relay stations for sensory tracts on the back burner = when something is temporarily not being dealt with or considered, especially because it is not urgent or important 27 Club = informal list consisting mostly of popular musicians, often expanded by artists, actors, and other celebrities who died at age 27. Although the claim of a "statistical spike" for the death of musicians at that age has been refuted by scientific research, it remains a common cultural conception that the phenomenon exists, with many celebrities who die at 27 noted for their high-risk lifestyles extraneous /eksˈtreɪnjəs/ (~ to) = separate from the object to which it is attached amorphous /əˈmɔːfəs/ = without a clearly defined shape or form. off-the-cuff = without preparing ahead of time what you will, say; without preparation 20241211 10:10-11:30 2 active The impact of technology By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 8 ex 5 A B C vocab Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook ✓ alternating current (AC) electricity by Nikola Tesla (born in 1856 in Austria-Hungary) ✓ pioneered the generation, transmission, and use of alternating current (AC) electricity, which can be transmitted over much greater distances than direct current ✓ everyone before him had thought only of direct current pg 8 ex 5 A vocab T / Cl Which is correct: to address a [problem | solution]? ✓ problem = to deal with, to tackle → collocation pg 8 ex 5 B C vocab Lexical material: Phrasal verbs to get round problems pg 9 ex 6 vocab T / Cl How do you go about testing a new product: have you got some automated routines or do you complete it manually? ✓ follow normative procedures pg 9 ex 7 vocab T / Cl What well thought out solutions could you dream up to convince the elderly to adopt them? ✓ AI robots to help them get dressed pg 9 ex 8 project ]]> well thought out = planned and organised carefully insight = sudden, clear understanding of something or part of something, especially a complicated situation or idea unorthodox = different from what is usual or accepted by most people to get round = to deal successfully with a problem to go about = to begin to do something or deal with something to read up on sth = to acquire information about a particular subject by studying it intensively to catch on = to become fashionable or popular to dream up = to imagine or invent something to come up with = to think of, invent, or create of = used to talk about possession from = used to refer to the original source of something 20241204 10:10-11:30 2 active Business Partner C1 | An innovative approach By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook T / Cl Would you like to be an innovation director? What do you think this job involves? ✓ focus mainly on the development of new products and services ✓ oversee the identification, development and production of new products and services (...) pg 8 ex 2 3 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l1_1.1.1_ME_l.mp4 T / Cl How can you create the greatest bang for your buck? ✓ play with technology (incl. over-tinkering) ✓ find like-minded people ✓ tackle big challenges ✓ gain insight (learn about workarounds used by others) ✓ prototype pg 8 ex 4 speaking ]]> disadvantaged = deprived of some of the basic necessities or advantages of life, such as adequate housing, medical care, or educational facilities to hang out = to spend time in a certain location or with certain people incubator = organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice blockchain = system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network sight-impaired = used to describe someone who cannot see well cystic fibrosis = serious medical condition, especially affecting children, in which breathing and digesting food is very difficult Parkinson(’s) (disease) = serious illness in which your muscles become very weak and your arms and legs shake glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions more bang for the buck = good value for money 20241127 10:10-11:30 2 active Business Partner C1 | Secrets of blue-sky thinking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Secrets of blue-sky thinking active edit_ol_qa pix/icons8-collaboration-100_white.png Can you be commercially successful if you just follow suit (i.e. do the same as others do)? Why is creative thinking so much encouraged in the workplace? Have you got any secrets or recipes for being creative at work? ✓ never do the same thing twice ✓ always have divergent opinions in your team = don't follow suit ✓ practise brainstorming, timeout... ✓ try adding value to what AI can propose to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down Are you being innovative in your job as much as you'd like to? What stops you? 〆standardised procedures, red tape 〆repetitive tasks 〆limited budget 〆resistance to change red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly What could define creativity in a professional context? ✓ divergent thinking = often referred to as lateral thinking, is the process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward ✓ cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously → take your mind off a problem by focusing temporarily on sth else to allow your subconsciousness to come up with original solutions divergent = to be or become different from what is expected, planned, etc What is blue sky thinking? ✓ ideas that are not limited by the current beliefs or norms of a group or society ✓ may be creative or whimsical and maybe even bizarre → such thinking might lead to the solution you need whimsical = unusual and not serious in a way that is either amusing or annoying What qualities do creative people need in the workplace to succeed? ✓ inborn quality that is challenging to foster e.g. like charisma ✓ determination & arguably a strong ego 〆many ideas never come to fruition → need to become hardened to disappointment & failure ✓ not conscious or worrying about what others think about you (and how odd you may be) fruition = successful result of a plan, a process or an activity What's the difference between invention & innovation? ✓ invention (in a work context) = creation of a new product, service or process for the 1st time ✓ innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... active textbook ]]> to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly invention (in a work context) = creation of a new product, service or process for the 1st time innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... blue sky thinking = ideas that are not limited by the current beliefs or norms of a group or society. Blue-sky thinking can be ideas that are creative or whimsical and maybe even bizarre. Such thinking might lead to just the solution you need divergent = to be or become different from what is expected, planned, etc divergent | lateral thinking = process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously whimsical = unusual and not serious in a way that is either amusing or annoying; capricious fruition = successful result of a plan, a process or an activity 20241120 10:10-11:30 2 active Looking at language | The conversation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ apparently = discourse marker pg 15 ex 2 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_comp_check.mp4 ]]> active textbook 〆difficult to distinguish your personal life from a professional one → poor work-life balance 〆personal relationships could hamper impartial feedback 〆feelings may take over more optimal business choices ✓ reach consensus faster pg 15 ex 3 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Conversation_1__Family_business___Group_4.mp4 pg 15 ex 3 C speaking pg 15 ex 3 D video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Conversation_1__Family_business___Extracts.mp4 Functional language: Interrupting to show interest T / Cl When is it polite to interrupt? ✓ to show agreement by continuing each other's thoughts = you are an attentive listener → shows you are involved in the discussion = cultural mark of little power distance among speakers ≠ large power distance cultures (e.g. China) What will people say if a staff member never participates actively in meetings? ✓ may seem as though he/she lacks self-confidence → may need training in leadership & team building ≠ poor linguistic skills or lack of confidence → need for cultural awareness pg 15 ex 3 E speaking → practise discourse markers T / Cl Can you achieve a good work life balance with members of your family? ✓ if you all share the same passion e.g. in a family of musicians How would you feel if your parents ran a chocolate factory? ✓ would be very popular among children at school 〆may have difficulty having a healthy diet ]]> basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money buzzword = word or expression from a particular subject area that has become fashionable by being used a lot, especially on television and in the newspapers 20241113 10:10-11:30 2 active Talking about work and family By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ bustling home ✓ guests, gigs, parties ✓ professional touring (...) pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_2_pro_res.mp4 T / Cl Are you happy with your work-life balance? Is it any better than that of a musician? 〆routine can be more difficult than touring → kills creativity, encourages a rather passive mind state ✓ touring & travelling keep you on the ball → induces being active pg 14 ex 1 C speaking Interview part 3 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_3_pro_res_new.mp4 pg 14 ex 1 C speaking ]]> basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money 20241106 10:10-11:30 2 lc By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241030 10:10-11:30 2 active Writing a job application Looking at language | The conversation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ apply for a job in the tourism industry ✓ work at the front desk pg 13 ex 6 writing see pg 116 writing pg 116 ex 1 A B reading Analysing a model text T / Cl How can you say & justify you would like to work in a given company? I would [w _ l _ o _ _] the [c _ _ _ _ _] to work in such a company I would welcome the chance to work in such a company ✓ fast-moving environment ✓ can-do attitude ✓ opportunities to liaise in English ! avoid anonymous comments which could describe any company ≠ flattering (...) pg 116 ex 1 C writing pg 116 ex 1 D speaking Lexical material: Formal vs Informal expressions in writing T / Cl How can you say you are interested in a given vacancy? I am writing to apply for the position of... What is more appropriate in a formal covering letter? I have experience [talking to people | dealing with clients] ✓ dealing with clients pg 117 ex 1 E vocab Functional language: Planning what to write T / Cl If you were a student, how could you earn some money during the summer? Would you like to be responsible for crowd control at a music festival like Woodstock? ✓ work part-time in an environment with young people ✓ attend rock concerts for free pg 117 ex 1 A reading Global stage UK pg 117 ex 1 B speaking Functional language: Writing a covering e-mail pg 117 writing → apply for the festival job advertised ]]> active textbook pg 14 ex 1 B C video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_part_1_pro_res.mp4 pg 14 ex 1 D speaking (to be continued) ]]> can-do = willing to try new things and expecting that they will be successful to liaise = to work closely with sb and exchange information with them eligible (for sth) | (to do sth) = person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money to for the post of receptionist ]]> 20241023 18:10-19:30 2 active Discourse markers Writing a job application By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241002-1928 If vs in case active grammar active textbook ]]> active textbook see pg 116 writing pg 116 ex 1 A B reading Analysing a model text T / Cl Why would you welcome the chance to work in such a company? ✓ fast-moving environment ✓ can-do attitude ✓ opportunities to liaise in English (...) pg 116 ex 1 C writing pg 116 ex 1 D speaking Lexical material: Formal vs Informal expressions in writing T / Cl How can you say you are interested in a given vacancy? I am writing to apply for the position of... What is more appropriate in a formal covering letter? I have experience [talking to people | dealing with clients] ✓ dealing with clients pg 117 ex 1 E vocab Functional language: Planning what to write pg 117 ex 1 A reading Global stage UK pg 117 ex 1 B speaking Functional language: Writing a covering e-mail pg 117 writing → apply for the festival job advertised ]]> active textbook pg 14 ex 1 B C video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_part_1_pro_res.mp4 pg 14 ex 1 D speaking Interview part 2 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_2_pro_res.mp4 pg 14 ex 1 C speaking Interview part 3 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_3_pro_res_new.mp4 pg 14 ex 1 C speaking ]]> active textbook severe = serious; extremely bad owing to = because of in case = in the event of sth happening, possibly negative; is NOT 'when' can-do = willing to try new things and expecting that they will be successful to liaise = to work closely with sb and exchange information with them eligible (for sth) | (to do sth) = person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc 20241016 18:10-19:30 2 active JH | Describing strengths & weaknesses (sticky points) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Bottoms Up - JH B2 Preparing for professional mobility 1 Building self-confidence active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are only a junior or middle manager. What evidence can you give of your professional maturity? How can you prove you have enough experience to match their team? What can you do to boost your self-confidence? When would you decide to escalate a problem raised by a customer? ✓ depends on company culture ✓ management sometimes expect you to deal with customer requests → distinguish minor financial risks from threats to the company's reputation = expect empowerment from your managers What constructive feedback would your peers share about you? ✓ colleagues suggested you had potential for more than what you were doing with them → changed jobs regularly to gain a broader perspective Where do you see yourself in 3-5 years? What do you need to get there? ✓ more exposure to international needs ✓ soft skills = often more relevant than hard skills e.g. each company have their own, in-house technologies 3 Sticky points 20230401 hw20230408 Describing weaknesses edit_ol_qa prep_ol_qa active Are you able to anticipate areas that a head hunter may try to use against you to destabilise you during a stress or case interview? Prepare your answers to the following sticky questions. → practise with the stopwatch → identify areas that may need improvement stopwatch What could be your weakest points? 〆transitional period for adapting to a new environment 〆superficial knowledge in some areas sticky = (informal) difficult or unpleasant superficial = of or on the surface of sth; (often disapproving) not studying or looking at sth thoroughly; seeing only what is obvious; appearing to be true, real or important until you look at it more carefully What differences in interpersonal skills & leadership will you encounter? = show awareness of possible blind spots → expect a mix of styles which depends on the company's corporate culture

McGregor - Theory X and Theory Y Management

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]]> ✓ use relevant examples & MBA methodology when applying for a management position e.g. I had to be a McGregor X-type kind of manager when... empowerment = encouraging workers to improve the way they do their own jobs; to give sb the power or authority to do sth linear-active culture = culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline What constructive feedback would your peers share about you? ✓ team player ✓ inspiring leader ✓ provide occasional hands-on support if team members need help = be supportive → show potential for growth ✓ give an example (consider using the STAR method) ✓ avoid confrontation because you should be a team player e.g. I should pay more attention to what exactly people say What would be the hardest part of coming to this company? ✓ work-life balance → relocation of your family 〆coping with stressful deadlines 〆having regular performance appraisal during the probation period 〆lacking proper induction couch potato = (informal, disapproving) person who spends a lot of time sitting and watching television to span = to include a large area or a lot of things USP = unique selling point to defuse = to stop a possibly dangerous or difficult situation from developing, especially by making people less angry or nervous reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other to rectify = to put right sth that is wrong, to correct maturity = quality of thinking and behaving in a sensible, adult manner to meddle in | with sth = (disapproving) to become involved in sth that does not concern you 20241009 10:10-11:30 2 active What I'm really thinking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ find inspiration for new careers ✓ assess their ability to adapt to change ✓ compare their ambitions with yours (...) pg 12 ex 4 A reading pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician pg 12 ex 4 D vocab pg 12 ex 4 E speaking ]]> 2 pix/icons8-dictionary-100_white.png Discourse markers B2 active wip xml_multi_dd_row in order to finish the project → expressing a purpose / result]]> 17 10 left 1;2;3;4;5;18 6 7;8;9;10;11;12;13;17 14 15;16;17;18;5;13 expressing a cause since as Following In accordance with (Given the current situation) expressing a purpose / result Consequently expressing a contradiction though in spite of while yet still nevertheless Having said that adding an argument Moreover considering all aspects To put it in a nutshell Bearing in mind (Having said that) Given the current situation ]]> active textbook set for homework pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 5 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_16.mp3 pg 13 ex 5 E listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_17.mp3 T / Cl Would you tell your boss how bad his ideas are? 〆risk not being promoted 〆might lose your job ]]> to miss the point = to be unable to comprehend the essence of what was meant sanity = state of having a normal healthy mind to hold your own = to be able to resist someone who is attacking or opposing you bloke /bləuk/ = man, guy tomboy = young girl who enjoys activities and games that are traditionally considered to be for boys fair enough = used to admit that something is reasonable or acceptable patter = sound that is made by sth repeatedly hitting a surface quickly and lightly e.g. rain solitude /ˈsɔlɪtju:d/ = state of being alone, especially when you find this pleasant loneliness = sadness resulting from being forsaken or abandoned; unpleasant emotional response to perceived isolation. Loneliness is also described as social pain to perpetuate /pəˈpetʃueɪt/ = to make sth such as a bad situation, a belief, etc. continue for a long time compassionate = feeling or showing sympathy for people who are suffering genuine = real, authentic to think twice = to consider a course of action carefully before embarking on it intercom = system of communication by telephone or radio inside an office, plane, etc.; the device you press or switch on to start using this system to wander = to walk slowly around or to a place, often without any particular sense of purpose or direction; to stop being directed on sth and to move without much control to other ideas, subjects, etc thrill = strong feeling of excitement or pleasure; an experience that gives you this feeling to fraternise = to be on friendly terms with someone, as if with a brother, especially with an enemy; to meet someone socially, especially someone who belongs to an opposing army or team, or has a different social position to keep your nose to the grindstone = to work hard and continuously respite (from sth) = short break or escape from sth difficult or unpleasant disengaged = not involved and bored by sth to giggle = (at / about sb/sth) to laugh in a silly way because you are amused, embarrassed or nervous A and E = Accident and Emergency - part of a hospital where people go when they are injured or sick and need treatment quickly non-disclosure agreement = NDA is a legal document that protects your business information and trade secrets from vendors, employees, and third parties. Non-disclosure agreements help employers by protecting valuable, sensitive business information bully = person who uses their strength or power to frighten or hurt weaker people boyish = (approving) looking or behaving like a boy, in a way that is attractive to alleviate /əˈli:vɪeɪt/ = to make sth less severe; to ease were being a long way from the stage ... so I don't spend much time for on getting there ]]> monotonous /məˈnɔtnəs/ tedious /ˈti:djəs/ 20241002 10:10-11:30 2 active Pronunciation & speaking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 163 vocab bank Work pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook pg 163 ex 1 C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_10.mp3 T / Cl How would you feel if you had a dead-end job: would you stay or leave? ✓ depends on serious alternative offers → internal work conditions also matter If your hobby was more fulling than your job, would you consider trying to make a career out of your hobby instead? 〆might be a dead-end job because it often lacks career ladder perspectives 〆monetising your hobby might make you hate it if you have to strike too many compromises Do you know anyone who has a tedious job but may find it fulfilling? ✓ a metro conductor might enjoy their work because of responsibilities given pg 163 ex 2 A vocab pg 163 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_11.mp3 T / Cl Do people who have been put on a fast track really deserve it? 〆sometimes it is a sign of nepotism How long do you think you'll be able to move up the career ladder? ✓ often depends on age → having a family might slow down career development Have you been job-hunting out of curiosity? ✓ browsing offers to keep in line with industry standards → show whether you need to upskill to remain competitive pg 163 ex 2 C vocab T / Cl Once you retire, would you like some zero-hours | casual contracts as a freelance consultant? ✓ helps making a transition to full-time retirement ✓ more flexible than part-time contract 〆need being available at a moment's notice = on call work Which can be temporary [laid off | redundant]? ✓ laid off In practice, which are more useful [skills | qualifications]? ✓ skills = what you can do - abilities pg 163 ex 3 A vocab pg 163 ex 3 b listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_12.mp3 ]]> active textbook english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_15.mp3 pg 11 ex 3 B C speaking T / Cl Would you be ready to consider a very tedious job if it were well-paid? ✓ if you need the money... pg 11 ex 3 D speaking ]]> compassionate leave = time that you are allowed to be away from work because sb in your family is ill/sick or has died, or for other personal reasons zero-hours | casual contract = type of employment contract in United Kingdom labour law, between an employer and an employee whereby the employer is not obliged to provide any minimum number of working hours to the employee; such contracts are usually for 'piece work' or 'on call' work, for example for interpreters monotonous /məˈnɔtnəs/ tedious /ˈti:djəs/ 20240925 10:10-11:30 2 active A job for life? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 10 ex 2 A B reading 25 jobs before she was 25 English File 4th edition Advanced (course book) english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ probably not ✓ professional mobility is expected in today's society → more exciting to be challenged by new people & environments Is the quote by Roosevelt still relevant today? ✓ pioneer example of lifelong learning → quite relevant, perhaps even more in the days of AI ✓ professions don't really depend on accumulating data any more → show critical thinking & learn as you go pg 10 ex 1 A vocab T / Cl What aspects of your job do you find rewarding? ✓ working with people and not just making money ✓ work-life balance ✓ playing a role in society (corporate social responsibility) = giving a reward, especially by making you feel satisfied that you have done something important or useful, or done something well pg 10 ex 1 B vocab set for homework pg 163 vocab bank Work T / Cl What features are most important to you in a job? ✓ working remotely | on-site ✓ interacting with people → social life makes work more attractive pg 10 ex 1 C speaking Lexical material: Bucket list T / Cl Why is important to have a bucket list? What's in yours? ✓ keeps you motivated ✓ makes you curious & proactive pg 10 ex 2 A B reading 25 jobs before she was 25 Lexical material: Job shadowing pg 11 ex 2 C D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_13.mp3 T / Cl Have you got any experience in job shadowing? What are the advantages of such practice? ✓ gain first-hand experience ✓ provides insight → helps making career choices and/or changes Lexical material: Portfolio career pg 11 ex 2 E listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_14.mp3 T / Cl Would you like to have a portfolio career? ✓ more challenging & exciting → depends on networking skills → improve people skills pg 11 ex 2 F speaking ]]> sought after = wanted by many people, because it is of very good quality or difficult to get or to find to struggle = to try hard; to fight snowflake = person who is too sensitive to criticism and easily upset bucket list = list of things people want to do in their lifetime job shadowing = type of on-the-job training that allows an interested employee to follow and closely observe another employee performing the role. This type of learning is usually used to onboard new employees into an organization or into a new role cold-calling = practice of telephoning sb that you do not know, in order to sell them sth to shear = to cut the wool off a sheep portfolio career = portfolio career includes different job titles and roles across various sectors. You might be a graphic designer who also offers a web design service and creates brochures. Additionally, you might offer an unrelated service, such as calligraphy. Embraces having several job titles, often simultaneously, to generate multiple income sources. You might have a main full-time paid job but freelance on the side. You might mix a part-time job with a side hustle or run your own start-up / passion project in your spare time the only one a single | unique experience when... ]]> 20240918 10:10-11:30 2 active Describing your personality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family What's your personality → pg 106 communication English File 4th edition Advanced (course book) english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ being affectionate ✓ being patient (...) Should a good parent and/or partner be ambitious? ✓ probably yes, but not bossy pg 8 ex 4 A B vocab Functional language: Softening the way you describe someone's personality T / Cl How can you make the following less strong? He's a trouble-maker He's a bit of a trouble-maker ✓ a bit of a ✓ quite a → noun e.g. He's a bit of a pain in the neck ✓ rather ✓ a little → adjective e.g. She's a little bossy set for homework pg 8 ex 4 C vocab pg 162 vocab bank Personality ]]> active wip textbook pg 162 ex 1 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 162 ex 2 A vocab pg 162 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_06.mp3 pg 162 ex 3 A vocab pg 162 ex 3 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_07.mp3 ]]> wip textbook pg 8 ex 5 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 8 ex 5 E F pronunciation ]]> active textbook pg 8 ex 6 B writing Lexical material: Phrasal verbs pg 8 ex 6 C D vocab pg 8 ex 6 E reading pg 9 reading What's your personality pg 9 ex F reading pg 9 ex G speaking → pg 106 communication ]]> conscientious /ˌkɔnʃɪˈenʃəs/ = taking care to do things carefully and correctly sympathetic = kind to sb who is hurt or sad; showing that you understand and care about their problems; not friendly or nice as in many other languages trusting = tending to believe that other people are good, sincere, honest, etc heart of gold = incredibly kind ot everyone down to earth = very sensible and practical cold fish = unfriendly and never showing emotions real pain in the neck = annoying soft touch = easy to persuade quick temper = who gets angry very easily full of oneself = thinking you are the most important person wouldn't hurt a fly = very gentle person never lift a finger = expecting others to do everything life and soul of the party = great at telling jokes and making people laugh affectionate = showing caring feelings and love for sb outgoing = liking to meet other people, enjoying their company and being friendly towards them sensitive = (to sth) aware of and able to understand other people and their feelings; easily offended or upset bossy = (disapproving) always telling people what to do moody = having moods that change quickly and often; bad-tempered or upset, often for no particular reason stubborn = (often disapproving) determined not to change your opinion or attitude stingy /ˈstɪndʒɪ/ = (informal) not given or giving willingly; not generous, especially with money head-on = in which people express strong views and deal with sth in a direct way gut feeling = instinctive reaction, intuition white lie = harmless or small lie, especially one that you tell to avoid hurting sb 20240911 10:10-11:30 2 active Lexical & grammatical uses of have (review for Kiril only) Describing your personality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> active textbook ✓ I don't have pg 7 ex 3 A B grammar pg 142 grammar bank 1 A ex A B C pg 7 ex 3 C speaking ]]> active textbook pg 162 ex 1 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 162 ex 2 A vocab pg 162 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_06.mp3 pg 162 ex 3 A vocab pg 162 ex 3 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_07.mp3 ]]> to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument; to talk openly about sth to be having someone on = (intransitive) to play a joke on someone to have had it = to have had enough of sb/sth to have it in for sb = to not like sb and be unpleasant to them to have got it in oneself (~ to do sth) = to feel capable of doing sth to have a (real) laugh = to enjoy oneself conscientious /ˌkɔnʃɪˈenʃəs/ = taking care to do things carefully and correctly trusting = tending to believe that other people are good, sincere, honest, etc heart of gold = incredibly kind ot everyone down to earth = very sensible and practical cold fish = unfriendly and never showing emotions real pain in the neck = annoying soft touch = easy to persuade quick temper = who gets angry very easily full of oneself = thinking you are the most important person wouldn't hurt a fly = very gentle person never lift a finger = expecting others to do everything life and soul of the party = great at telling jokes and making people laugh take a have some healthy food today ]]> 20240904 10:10-11:30 2 active Lexical & grammatical uses of have By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 142 grammar bank 1 A ex A B C pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> active textbook ✓ I don't have pg 7 ex 3 A B grammar pg 142 grammar bank 1 A ex A B C pg 7 ex 3 C speaking ]]> to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument; to talk openly about sth to be having someone on = (intransitive) to play a joke on someone to have had it = to have had enough of sb/sth to have it in for sb = to not like sb and be unpleasant to them to have got it in oneself (~ to do sth) = to feel capable of doing sth to have a (real) laugh = to enjoy oneself got have car insurance ]]> 20240828 10:10-11:30 2 active Half agreeing & politely disagreeing By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ many revolutions prove so pg 7 ex 1 D E vocab pg 7 ex 2 A speaking T / Cl Is a successful career incompatible with a good work life balance and a happy family? 〆workaholics aren't able to spend time with their families 〆people who work hard & play hard have little time for & interest in trivial play with children pg 7 ex 2 B speaking Functional language: Half-agreeing and politely disagreeing T / Cl Your family are the people who care about you, not necessarily your relatives. Do you agree? Why / why not? ✓ I agree up to a point... pg 7 ex 2 C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_03.mp3 pg 7 ex 2 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_04.mp3 pg 7 ex 2 E speaking → practise expressions ]]> conclusively disproved = completely and finally proved wrong ill-fated = not lucky and ending sadly, especially in death or failure damning = critical of sb/sth; suggesting that sb is guilty in the dead of night = the middle of the night trait = particular quality in your personality to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument 20240821 10:10-11:30 2 active We are family By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ people with whom you should feel safe ✓ relationships which can influence you or which you may have some influence on → emotional ties are more important than blood pg 6 ex 1 A speaking pg 6 ex 1 B C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_02.mp3 T / Cl What do you understand by this quotation from Anna Karenina by L.Tolstoy? Happy families are all alike; every unhappy family is unhappy in its own way. ✓ there are many reasons for having an unhappy family → no unhappy life is easier or worse than another = all tragic stories are painful ]]> touching = causing feelings of pity or sympathy; making you feel emotional assassination = wilful killing, by a sudden, secret, or planned attack, of a person—especially if prominent or important stroke = sudden serious illness when a blood vessel (= tube) in the brain bursts or is blocked, which can cause death or the loss of the ability to move or to speak clearly 20240814 10:10-11:30 2 active Relocating considerations (Pavel only) Writing a self-introduction Versioning a self-introduction with AI By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Drafting different self-introductions (Rescheduled from previous lesson) 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? active textbook 2 pix/icons8-collaboration-100_white.png Ranking criteria for choosing a destination 20230630 hw20230707 active deck_shuffled_lines_valign deck_shuffled_lines_halign prep_deck_shuffled_lines_halign top priorities criteria worth considering optional pluses ]]> 20240807 10:10-11:30 2 active IT hardware & software solutions (Pavel only) By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Drafting different self-introductions 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? active textbook https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://en.wikipedia.org/wiki/NVM_Express&ved=2ahUKEwiRoJrttuKHAxVWDzQIHQCGJkUQFnoECBkQAQ&usg=AOvVaw3c3f8WzZf-uVcEc2EqXkAQ T / Cl OLED screens https://en.wikipedia.org/wiki/OLED T / Cl VM Ware https://www.vmware.com/ T / Cl Proxmox Virtual Environment https://www.proxmox.com/en/ ]]> 20240731 10:10-11:30 2 active Preparing a self-introduction with AI Writing a self-introduction By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png deadline: 20240221 --> ]]> 1 pix/icons8-dictionary-100_white.png Describing challenges & achievements Expressions to emphasise achievements in a self-introduction active wip xml_multi_dd_row Can you describe your challenges & achievements? 28 6 left 1 2 3 4 5 6 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png active wip edit_ol_qa prep_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> 1 Writing for style - template wip active edit_ol_qa pix/icons8-hand-with-pen-100_white.png https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]>
Final version #1 icon HRV Human made version
Final version #2 icons8-chatgpt.svg ChatGPT
Final version #3 icon HRV Human revised version
]]> What expressions feel 'stale' and over-used (in LinkedIn profiles)? 〆to be thrilled = often noise rather than facts → excited, happy... What expressions are too emphatic? 〆Like a seasoned sailor navigating through rough waters 〆Excited to dive in and make a splash 〆Like a cultural chameleon 〆I've built and managed teams like a conductor leading a symphony. 〆weathered organizational storms like a seasoned sailor What narrative mistakes are present? 〆a seasoned sailor navigating through rough waters does NOT bring a wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role 〆With a track record as impressive as a marathon runner crossing the finish line ≠ track record → determination 〆And let's not forget ≠ not adding an argument in favour of sth → And on a personal note 〆make a splash = to become suddenly very successful or very well known ≠ becoming well known with their next consulting project → jump on the bandwagon What paragraphs and/or ideas could be improved with more metrics? My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management, set up mentoring programs across South, Central, and East Europe, and steered cross-functional teams towards success. → suggested answer As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. Which version(s) seems more adequate? → Final version #2 ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language 1 Drafting different self-introductions 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp ChatGPT → check mistakes → rephrase & improve language https://chatgpt.com/ Chatsonic → use suggested prompts to refine AI generated answers e.g. make more engaging https://writesonic.com/chat DeepL Write → copy-paste refined text from AI into DeepL Write for granular changes e.g. double-click on individual words to find synonyms https://www.deepl.com/en/write ]]>
icon Human made draft (HMD)
icons8-chatgpt.svg AI refined version (ARV)
icon Human revised version (HRV)
]]> Rephrase the following text and correct mistakes. Use neither formal nor informal language. Avoid emphatic register. Avoid phrasal verbs. → what mistakes can you find in this first answer by AI (HMD)? → how can you improve the generated text? ]]> Try your own prompt(s) (ARV) → can you rephrase the prompt to avoid the above mistakes? → does it improve generated contents? ]]> What expressions feel 'stale' and over-used (for instance in LinkedIn profiles)? What expressions are too emphatic? What narrative mistakes are present? Can you revise & improve paragraphs and/or ideas? (HRV) e.g. add metrics Which version(s) seems more adequate? (...) ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language to whet the appetite = to increase desire for or interest in sth realm /relm/ = area of activity, interest, or knowledge flair = natural ability to do sth well; quality showing the ability to do things in an interesting and imaginative way to swoon = to faint; to feel very excited, emotional, etc. about sb that you think is sexually attractive, so that you almost lose consciousness siren /ˈsaɪərən/ = device that makes a long loud sound as a signal or warning; (in ancient Greek stories) any of a group of sea creatures that were part woman, part bird, whose beautiful singing made sailors sail towards them into rocks or dangerous waters; woman who is very attractive or beautiful but also dangerous siren (~ voices / song / call) = temptation to do sth that seems very attractive but that will have bad results to craft = to make by hand and with much skill deep dive = in-depth examination or analysis of a topic cavern = cave, especially a large one to play in the big leagues = to work, compete, or participate in an area, echelon, or sphere of exceptional success, ability, power, achievement, etc dare = brave enough to do sth to peek into = to look at sth quickly and secretly because you should not be looking at it to juggle = to try to deal with two or more important jobs or activities at the same time so that you can fit all of them into your life; to organize information, figures, the money you spend, etc. in the most useful or effective way to dazzle = to blind temporarily or confuse the sight of by an excess of light; to impress or overpower (a person) with knowledge, ability, or any brilliant display or prospect finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest fierce = (especially of people or animals) angry and aggressive in a way that is frightening; (especially of actions or emotions) showing strong feelings or a lot of activity, often in a way that is violent trench = long deep hole dug in the ground in which soldiers can be protected from enemy attacks to lead the charge = to be one of the first to do something and leading others to do it too to wink = to close one eye and open it again quickly, especially as a private signal to sb, or to show sth is a joke; sword of Damocles /'dæmə,kli:z/ = (literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened 20240724 10:10-11:30 2 active Refining long-form content with ChatGPT By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 pix/icons8-hand-with-pen-100_white.png https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for 5 (optional homework) Following-up a project with marketing best practice for content generation 20240522 hw20240529 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Are you ready to map your marketing goals with your buyer's journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> 6 Writing practice - mapping contents to buyers' journey Writing with AI wip active edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing --> ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> Increased tax deductions for supporting families with many children Introduction Offer increased tax deductions specifically tailored to families with many children. This can include higher deductions for mortgage interest, property taxes, and other homeownership-related expenses. (...) Conclusion Exclusive accommodation & services for your delegation during the St Petersburg Economic Forum Introduction In our presentation we wand disclose our approuch in jrganisation of exclusive vip service for top managers during Saint Peterburg economic summit Сontent goals: services for delegation (accommodation, transfer to and from the airport-railways station) acquisition: attract new visitors – social networking activation: turn visitors into subscribers (micro-conversion) – recommendation from clients education: engage subscribers and keep them coming back - speacial events clients revenue: persuade visitors to make a purchase our clients (macro-conversion) expansion: encourage customers to upgrade referral: delight customers and turn them into evangelists Conclusion Buyer's journey was successful. Our clients made this deision to work with our company. Our clients are our permanent clients. They can make a worth recommendation to business circles. Cause, it's a specific area of business. Narrow and private. 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png active wip prep_ol_qa edit_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> 20240717 10:10-11:30 2 lc By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 pix/icons8-hand-with-pen-100_white.png https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> 20240710 10:10-11:30 2 active Story building (long-form content) with ChatGPT By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240626 hw20240703 xml_multi_dd_row https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Quarterly test (logs) active wip quarterly_test_logs test_log_KirillGonkov_20240623_1855_quarterly_test_kasperskygroup204_20240619.xml test_log_Vera_20240630_1431_quarterly_test_kasperskygroup204_20240619.xml test_log_pavelkaptur_20240721_1724_quarterly_test_kasperskygroup204_20240619.xml 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 5A Vocab building wip active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 5B Vocab building 20240513 hw20240517 wip active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 4 Story building with AI active edit_ol_qa pix/icons8-dictionary-100_white.png Can AI help you build a story? What narrative techniques will you need? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → answer the questions ]]> What AI prompts can you use to help breakdown a sophisticated concept like cybersecurity? → try different prompts AI prompt Can you explain what cyber security is in simple terms for a 70-year old gran? ]]> Is the AI generated answer satisfactory? → should explain in plain English and short sentences AI prompt Imagine your computer, phone, or tablet is a house. Cyber security is everything we do to keep that house safe from intruders... ]]> What acronyms & well-referenced concepts can you use for greater reach? In software programming, SOLID is a mnemonic acronym for five design principles intended to make object-oriented designs more understandable, flexible, and maintainable. Although the SOLID principles apply to any object-oriented design, they can also form a core philosophy for methodologies such as agile development or adaptive software development. ✓ Single-responsibility principle: "There should never be more than one reason for a class to change." In other words, every class should have only one responsibility. ✓ Open–closed principle: "Software entities ... should be open for extension, but closed for modification." ✓ Liskov substitution principle: "Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it." See also design by contract. ✓ Interface segregation principle: "Clients should not be forced to depend upon interfaces that they do not use." ✓ Dependency inversion principle: "Depend upon abstractions, [not] concretes (src: Wikipedia) ]]> How can you sign-post the narrative? → explain how you think, where you come from, where you are now, where you're going to suggested answer: Past and present threats Solutions to mitigate risks Security trends What rhetorical questions can you use to introduce each part? → paraphrase headings ✓ How have threats changed over the years? ✓ What solutions are now available? ✓ Why is cybersecurity so important in today's world? (...) What metaphors do you know of to trigger target audience imagination? cyber immunity - E.Kaspersky ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for SOLID = in software programming, SOLID is a mnemonic acronym for five design principles intended to make object-oriented designs more understandable, flexible, and maintainable. Although the SOLID principles apply to any object-oriented design, they can also form a core philosophy for methodologies such as agile development or adaptive software development. Single-responsibility principle: "There should never be more than one reason for a class to change." In other words, every class should have only one responsibility. Open–closed principle: "Software entities ... should be open for extension, but closed for modification." Liskov substitution principle: "Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it." See also design by contract. Interface segregation principle: "Clients should not be forced to depend upon interfaces that they do not use." Dependency inversion principle: "Depend upon abstractions, [not] concretes unparalleled = used to emphasize that sth is bigger, better or worse than anything else like it elation = feeling of great happiness and excitement boundless = without limits; seeming to have no end gratitude (to sb) (for sth) = feeling of being grateful and wanting to express your thanks 20240703 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240626 hw20240703 xml_multi_dd_row https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 5A Vocab building active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 5B Vocab building 20240513 hw20240517 active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 4 Brainstorming a buyer's journey 20240515 hw20240522 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for active textbook active textbook 20240626 10:10-11:30 2 active Long-Form Content Writing Best Practices for B2B Content Marketing By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 pix/icons8-collaboration-100_white.png https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> wysiwyg = what you see is what you get wysiwym = what you see is what you mean portability = ability to be ported (exported → imported) from one system to another pandoc = free-software document converter, widely used as a writing tool (especially by scholars) and as a basis for publishing workflows. It was created by John MacFarlane, a philosophy professor at the University of California, Berkeley. It can take a document in one of the supported formats and convert only its markup to another format human-readable = medium or format where any encoding of data or information can be naturally read by humans, e.g. in Unicode text, rather than as binary data single-sourcing = use of a single document to produce other forms of documents, such as manuals and online help. It allows one document to be used in different kinds of formats, thereby increasing the usability of the documentation the bee's knees = (informal) an excellent person or thing worth its salt = someone or something deserves respect and is worth its cost or has value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 20240619 10:10-11:30 2 active How to Keep AI Under Control - Max Tegmark (review for Vera only) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale to plummet = to fall suddenly and quickly from a high level or position hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance met took OpenAI's ChatGPT in to court to use for using | recycling | re-writing articles ]]> 20240605 10:10-11:30 2 active How to Keep AI Under Control - Max Tegmark By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale to plummet = to fall suddenly and quickly from a high level or position hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 20240529 10:10-11:30 2 active Generative AI in a Nutshell - how to survive and thrive in the age of AI (2/2) By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240522 10:10-11:30 2 active Generative AI in a Nutshell - how to survive and thrive in the age of AI By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> active textbook 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240515 10:10-11:30 2 active What will happen to marketing in the age of AI? By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 What will happen to marketing in the age of AI? 20240508 hw20240515 pix/icons8-movie-100_white.png What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 1 What will happen to marketing in the age of AI? 20240508 hw20240515 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology to seize = to take control of a place or situation, often suddenly and violently; to be quick to make use of a chance, an opportunity, etc divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone 20240508 10:10-11:30 2 active How humans and AI can work together to create better businesses By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 What is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion active wip edit_ol_qa prep_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]>
attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!
attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.
src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce 1 What will happen to marketing in the age of AI? 20240508 hw20240515 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 20240424 10:10-11:30 2 active Case study: Lesage Automobile By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 93 ex 7 vocab pg 94 ex 2 reading Got 5000 euros? Need a new car? the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ if you are fashion conscious ✓ if you are quality oriented Why do many customers sometimes feel 'oversold'? ✓ have reluctantly agreed to pay for unnecessary features e.g. 3 time zones & compass on a watch ✓ people would sometimes prefer some extravagant options → is there any alternative to low-cost goods? Is there a market for goods that are designed to be cheap & simple? ✓ no-frills chic ≠ not necessarily synonymous of poor quality Lexical material: The 'no-frills chic' formula T / Cl How do you compete with low cost goods without damaging your reputation? ✓ go down-market ✓ strip down an existing model ✓ rebadging = invest in style to add value without increasing cost → no-frills chic pg 94 ex 1 2 reading Got 5000 euros? Need a new car? ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_32.ogg pg 95 ex 5 reading → underline 6 criteria → add criteria into the grid vertically (a-f) T / Cl Which option is best? Why? ✓ strip down to essentials the cheapest existing model pg 95 ex 6 role play see pg 90 ex 3 speaking → find more arguments → use weighing technique ]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to be oversold = to get more than you actually need no-frills = firm or product that offers no extras; a generic product that carries no expensive label to strip to essentials = to deprive of extra features to lower costs bare = not covered with or protected by anything to rebadge = to import goods from one country and sell them in another one under a different name equity = value of sth above the amount owed sedan car (AmEn) | saloon car (BrEn) = car that is closed and that has front and rear seats and two or four doors ailing = unwell, ill utilitarian = designed to be useful and practical rather than attractive superfluous /'su:pə:fl,wəs/ = more than you need or want to slap sth on = to put sth on without much care to sit on the fence = to be indecisive to dilute = to make sth weaker or less effective automobile /'ɔ:təməu,bi:l/ 20240417 10:10-11:30 2 active Financial reporting By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment (rescheduled from penultimate lesson) pg 92 ex 1 vocab pg 92 ex 2 reading pg 91 ex 7 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf @ Kirill quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ in trouble pg 92 ex 1 discussion pg 92 ex 2 3 analysis analysis Functional language: Writing an analysts' report - proffering recommendations for investors T / Cl What should the structure of a report contain? ✓ news / context ✓ performance ✓ outlook ✓ recommendation Lexical material: Forecasting share prices & investing or tucking away T / Cl Profits are [forecast | forecasted] to rise by 4% ✓ forecast = irregular verb pg 93 ex 4 5 6 style T / Cl If you feel the pinch, you [notice higher costs | you have new ideas] ✓ you notice higher costs = your budget is suffering set for homework pg 93 ex 7 vocab T / Cl If you are not likely to be in the winner's enclosure, have you got any alternative solutions in the pipeline? ✓ bite the bullet = accept the situation & decide to move on to something else → start thinking about a new way to be successful = in the pipeline pg 93 ex 8 writing Analysts' report → proffer recommendations for investors → include the following items ✓ news / context ✓ performance ✓ outlook ✓ recommendation ]]> to weather the storm = to deal with, manage, go through to go under = to go bankrupt, to sink to take another knock = to take a blow, to suffer sth negative outlook = belief about (or mental picture of) the future to feel the pinch = to notice higher costs sound (~ advice) = reliable to pass up = to let (something) go by; refuse to accept compelling = vary attractive empty nester = parent whose children have grown up and left home to carve a niche for oneself = to corner an area of the market to bite the bullet = to decide to do something difficult or unpleasant that one has been putting off or hesitating over in the winners' enclosure = used in horse racing, where the winners go after the race (positive connotation) zenith /ˈzenɪθ/ 20240410 10:10-11:30 2 active Role and opportunities of AI in sales enablement By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 91 ex 7 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Role & opportunities of AI in sales enablement active edit_ol_qa pix/icons8-collaboration-100_white.png What are the advantages of setting up sales enablement? Can AI come up with relevant solutions? What is the role of sales forces? ✓ individuals or team responsible for directly selling a company's products or services to customers ✓ prospecting ✓ lead generation ✓ customer engagement ✓ negotiation ✓ closing deals → focused on the direct interaction with customers and driving revenue through the sales process What are the duties of sales support? ✓ provide sales team with tools, resources, and assistance to help them effectively carry out their sales activities ✓ can include sales collateral, product training, market research, customer data, and administrative support ✓ equip the sales team with the necessary information and materials → engage and persuade customers effectively What are the goals of sales enablement? ✓ involves the strategic alignment of people, processes, and technology to empower sales teams and enhance their productivity and success ✓ focuses on providing the sales force with the right tools, training, and content to increase efficiency, improve customer interactions, and close more deals. ✓ goes beyond just providing support materials → aims to optimize the entire sales ecosystem to drive better results What are the differences between sales force, sales support and sales enablement? ✓ sales force directly responsible for selling ✓ sales support provides resources and assistance to the sales team ✓ sales enablement strategically aligns resources, processes, and technology to empower the sales force for improved performance How can you optimize the sales ecosystem of an antivirus company located in Russia with global clients through sales enablement, several strategies can be implemented? suggested answer (Chatsonic) Market Analysis and Customer Segmentation: Conduct a comprehensive market analysis to identify key regions and industries with high demand for antivirus solutions. Segment the global client base based on industry, company size, geographical location, and specific security needs to tailor the sales approach to different client segments effectively. Localized Sales Enablement Content: Develop sales enablement content, including product collateral, presentations, and case studies, in multiple languages to cater to the diverse client base around the world. Provide localized content that addresses specific security challenges and compliance requirements in different regions, showcasing how the antivirus solution meets those needs. Cross-Cultural Sales Training: Provide cross-cultural sales training to the sales team to enhance their understanding of different business practices, communication styles, and cultural nuances in the target regions. This training can help the sales force build stronger relationships with clients from diverse cultural backgrounds and adapt their sales approach accordingly. Technology and Tools: Implement advanced sales technology and tools, such as CRM systems, sales analytics platforms, and communication tools, to streamline sales processes and provide the sales team with actionable insights. Ensure that the sales team has access to real-time data on customer interactions, sales pipeline, and market trends to make informed decisions and optimize sales strategies. Partner Enablement and Channel Management: Collaborate with local partners and distributors in key regions to ensure effective channel management and partner enablement. Provide training, marketing support, and sales resources to channel partners to effectively promote and sell the antivirus solutions in their respective markets. Continuous Feedback Loop: Establish a continuous feedback loop to gather insights from the sales team and clients, enabling the company to adapt and optimize sales strategies based on market feedback and changing customer needs. By implementing these sales enablement strategies, the antivirus company can optimize its sales ecosystem to effectively reach and serve clients around the world, leading to improved sales performance and customer satisfaction. for on taking some courses ]]> 20240403 10:10-11:30 2 active Decision making By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 92 ex 1 vocab pg 92 ex 2 reading the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf look at pg 90 ex 2 & listen out for steps in the decision-making process look at pg 90 ex 3 for the sites mentioned the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_28.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_29.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_30.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_31.ogg set for homework pg 91 ex 5 vocab Lexical material: Expressing make or break factors (be all and end all) T / Cl What would you say if something is not acceptable or even considerable? ✓ No way! ✓ It's out of the question ✓ It's out of the equation ✓ It's out of the running pg 91 ex 6 vocab set for homework pg 91 ex 7 vocab → use expressions from pg 91 ex 6 to make the dialogue more appropriate T / Cl Have you got a company car? Is it really required for professional reasons, or just a perk? ✓ delivering equipment ✓ meeting business partners at the airport ✓ travelling long distances pg 91 ex 8 role play → set a SMART goal → practise using grid analysis ]]> to rule out = to dismiss from consideration or a contest; to eliminate open and shut case = which looks rather black & white, clear-cut; obvious make or break factor = bringing a complete success or failure, victory or defeat; the be all and end all to stand to reason = situation when the numbers speak for themselves out of the question = too impracticable or unlikely to merit discussion out of the equation = too impracticable or unlikely to merit discussion out of the running = too impracticable or unlikely to merit discussion saloon (BrEn) | sedan (AmE) = car with four doors and a boot (space at the back for carrying things) which is separated from the part where the driver and passengers sit station wagon (BrEn) | estate car (AmE) = car that has a long body and rear door with space behind rear seat 4WD SUV = sport utility vehicle; high-performance four-wheel drive car built on a truck chassis 20240327 10:10-11:30 2 active Decision making - Reports By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 89 ex 4 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Quarterly test (logs) active wip quarterly_test_logs test_log_VeraErmolich_20240321_1701_quarterly_test_kasperskygroup204_20240320.xml test_log_EkaterinaParfenteva_20240327_0047_quarterly_test_kasperskygroup204_20240320.xml test_log_PavelKaptur_20240331_1445_quarterly_test_kasperskygroup204_20240320.xml test_log_NataliyaFilatova_20240409_1617_quarterly_test_kasperskygroup204_20240320.xml active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf ✓ how to adopt a defensive stance? ✓ are investments in bricks & mortar still a plum choice? (...) pg 89 ex 5 6 7 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_27.ogg pg 89 ex 8 speaking → establish your partner's investment profile pg 89 ex 9 writing ]]> active textbook ✓ toss a coin ✓ rely on your gut feeling pg 90 ex 1 2 3 discussion T / Cl Imagine you wanted to relocate your company... What is more important for selecting a city [workforce | climate]? ✓ workforce What other criterion which is not in the grid would you consider to achieve a SMART goal? ✓ relocation time e.g. moving part of head office from Paris to the new factory site = time-bound → Lilles might be an optimal choice If a criterion is important, it gets a [higher | lower] weighting? ✓ higher weighting Is cost as critical as workforce? 〆cost isn't nearly as critical as workforce → workforce should get a higher weighting than cost pg 90 ex 1 2 3 grid analysis ]]> seat-of-the-pants (~ decision) = done or made by using your own judgement and feelings without planning, preparation, or help from others to fly by the seat of your pants = to use your instincts to tell you what to do in a new or difficult situation rather than following a plan or relying on equipment drawing straws = selection method, or a form of sorting, that is used by a group to choose one member of the group to perform a task after none has volunteered for it SMART = specific, measurable, achievable, realistic, time-bound avenue = choice or way of making progress towards sth two thousand years noughties When you will become become | get | are old, you will want to ... For me it's more available relevant to have sth now than in the future ]]> 20240320 10:10-11:30 2 active Investment choices By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 87 ex 3 4 vocab pg 88 ex 2 reading From receptionist to actress - an investment journey the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_26.ogg
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]]> active textbook ✓ invest in bitcoin & blue chip companies pg 88 ex 1 speaking T / Cl You buy property & rent it out to tenants, this practice is called [buy to let | bricks & mortar] ✓ buy to let pg 88 ex 2 reading From receptionist to actress - an investment journey T / Cl If something goes pear-shaped, it is [positive | negative]? ✓ negative = sth goes wrong pg 89 ex 3 vocab T / Cl Is cryptocurrency a sure-fire investment to buffer against market volatility? 〆might be better going against the herd instinct... → adopt a defensive stance & go for real property pg 89 ex 4 vocab ]]> to recoup = to recover or regain (a loss); to compensate or reimburse for a loss equities = value of the shares issued by a company; (in pl.) stocks and shares not bearing fixed interest blue chip (~ companies | ~ investment) = investment which is thought to be safe and likely to make a profit bricks and mortar = houses; traditional retail outlets buy-to-let = practice of buying property in order to rent it out to tenants risk-averse = to have a tendency to avoid risky investments mantra = commonly repeated word or phrase - a Hindu incantation to go pear-shaped = to go wrong to entail = to involve plum property = good, fine property plum = (BrE) (of a job, etc.) considered very good and worth having to wind up as /waind ʌp/ = to become, to end up as to take a tumble = to fall to be quids in = to make a profit (quid = sterling) to have your head screwed on = to be sensible, practical, aware gut feeling = instinctive reaction sure-fire = certain to succeed to command a premium price = to charge a lot of money 20240313 10:10-11:30 2 active Reformulating for emphasis By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 86 ex 1 2 grammar the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook limiting adverbials mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf ]]> active textbook hint: put the inverted conditional back in the usual order (add if) to find which word is missing Functional language: Inverted conditionals, limiting adverbials & cleft sentences for emphasis cleft sentence Learning grammar is important → What is... What is important is to learn grammar inverted conditional If grammar were not so difficult to learn... → Were grammar... Were grammar not so difficult, it would be more fun to learn limiting adverbial Grammar is not only important, it can also be fun to learn → Not only... Not only is grammar important, it can also be fun to learn pg 86 ex 2 grammar hint: assess if the statement is [inverted conditional | limiting adverbial | cleft sentence] Functional language: Reformulating for emphasis set for homework pg 87 ex 3 vocab Lexical material: Emphatic words pg 87 ex 4 vocab ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf ✓ if you wanted to start up your own business What do you need to start up? ✓ a team to help you develop your idea How do you find people to boot-strap your idea? ✓ network with alumni from a prestigious business school What do investors want from you? [a good idea / a team of people to complement your skills] ✓ a team of people to complement your skills → show traction (e.g. show you already have clients...) pg 87 ex 5 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_26.ogg pg 87 ex 6 listening
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pg 87 ex 7 8 9 role play negotiation ]]> to recap = to summarise acts of God = natural and unavoidable catastrophe that interrupts the expected course of events; force majeure flurry = commotion; excitement; nervous agitation (a flurry of speculation; the flurry of the city utter (brilliance / nonsense) = complete; without qualification; used informally as (often pejorative) intensifiers bootstrapping = help oneself, often through improvised means, do it yourself financing bootstrapping business = art of starting business with little or no start-up capital or extra funding rationale = explanation of the fundamental reasons; principle diy = do it yourself CGI = computer generated images on no account = no way, in no way complete completed my homework yesterday I would attend have attended the class on time Hadn't I go been | gone to university I wasn't wouldn't have been able to get a diploma ]]> 20240306 10:10-11:30 2 active Inversion & emphasis By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 85 ex 8 discussion presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf Possible uses of Artificial Intelligence → practise speaking with AI https://beta.character.ai/ zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation ]]> 1 Investment plan pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa Mission statement
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Funding
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Investment objectives
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Precautions
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Promotion & marketing
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Selection of recipients
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10-year forecast
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Control of spending targets
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]]> Mission statement
• socially-oriented for the local community • only ethical & eco-friendly investment projects • make a dent in...
Funding
• crowd sourcing • fundraising events •
Investment objectives
• • •
Precautions
• • •
Promotion & marketing
• • •
Selection of recipients
• • •
10-year forecast
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Control of spending targets
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]]> active textbook 1. What I want to focus on today is this issue 2. This issue is what I want to focus on today ✓ 1 = I want, not you ✓ 2 = this issue, and not that other one = fronting ]]> 20190912-1423 Inversion after negative adverbials active grammar Watch out After 'not until', 'only when' and 'only after' the inversion is in the main part of the sentence. Which is more logical? 1) I read a book only after I have read its review 2) I read its review only after I have read the book ✓ 1) Which is the main clause? 1) I read a book (only after) 2) I have read its review ✓ 1) (only after) 2) I have read its review = restrictive condition Where is the inversion: clause 1) or clause 2) 〆 Only after have I read its review | I read a book ✓ Only after I have read its review | do I read a book = limiting adverbial w/o inversion | main clause with inversion ]]> active textbook limiting adverbials mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf ]]> 20191010-1219 Inversion after limiting adverbials active review wip active textbook grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf ]]> on no account = no way, in no way 20240228 10:10-11:30 2 active Investing responsibly By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 84 ex 2 reading pg 85 Student funds get responsible the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ growing demand ✓ likely quick return on investment ✓ ethical business = CSR (corporate social responsibility)
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pg 84 ex 1 speaking pg 84 ex 2 reading pg 85 Student funds get responsible pg 84 ex 3 4 reading for detail pg 84 ex 5 focus on evaluation Functional language: Focus on opinion & evaluation (relevant to GMAT candidates only) T / Cl What adverbs may express evaluation? ✓ definitely ✓ obviously What adverbs may express opinion? ✓ typically Lexical material: Expressions describing social responsibility T / Cl You're gaining steam means you are becoming [more popular | less popular]? ✓ more popular pg 84 ex 7 vocab set for homework pg 85 ex 8 discussion presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation ]]> class action = type of lawsuit that is started by a group of people who have a problem in common to gain steam = to achieve momentum flurry = occasion when there is a lot of activity, interest, excitement, etc. within a short period of time elective = (of a course or subject) that a student can choose to clamour /ˈklæmə/ = to appeal, demand, shout to put money where your mouth is = to give or spend money or take some action in order to do or support something that one has been talking about to lament (over) /ləˈment/ = to express or feel grief for or about; to regret to put a stake in the ground = to take the first step; to make a big move to get something started to make a dent in sth = to make less by a very small amount; to reduce slightly scarcely (when) = hardly; barely; only just for in the long run ]]> 20240221 10:10-11:30 2 active Robert Cialdini's principles of influence Negotiating job offers By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 pix/icons8-collaboration-100_white.png Russian vs German horizons 20240214 hw20240221 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> 4 pix/icons8-collaboration-100_white.png Russian vs German horizons active wip 20240214 hw20240221 deck_shuffled_lines_halign How would you prepare for a meeting with new partners? What stereotypical behaviour would you anticipate or try to avoid? visual aid ]]> shared knowledge & values engineering WW2 football bureaucratic old-fashioned Soviet Union values Russian water ice hockey romantic, nostalgic literature & music autocracy hospitality German water lack of sense of humour Ordnung must sein beer ecology blind spot cuisine fashionable clothes ]]> 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 situation in which two people, countries, etc. provide the same help or advantages to each other ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip return the favour smallness of quantity in proportion to the wants or demands ✓ scarcity → highlight benefits → show it is unique → what could be lost desire to have the unique or last one available someone who is regarded as an authority by someone else ✓ authority → wear a uniform or formal suit → display diplomas → get introduced by someone else who mentions your experience, qualifications... celebrity endorsement quality of always behaving in the same way or of having the same opinions, standard, etc ✓ consistency → commit to what you have already agreed → write voluntary, active, public commitments loyalty to a brand, stick to your choice despite price increase property that makes a person likeable, that allows them to be liked ✓ likeability → behave in a similar manner → pay (genuine)compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill idea that people copy the actions of others in an attempt to emulate behaviour in certain situations ✓ social proof / consensus → show others like you follow the herd instinct state of being in agreement and working together ✓ unity speaker is one of us 2 Persuasive speech hw2022020101 pix/icons8-lecturer-100_white.png active wip prep_2columns_2qa edit_text_for_reading_task shuffled_boxes (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]> icons8-lecturer-100.png

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 20240214 10:10-11:30 2 active Lewis model horizons By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 USA vs French horizons 20240207 hw20240214 pix/icons8-microscope-100_white.png 1 USA vs French horizons 20240207 hw20240214 active wip pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆egghead attitude of Americans could put off French academia who traditionally focus more on theoretically knowledge 〆streetwise approach of Americans with real world case studies may contradict rational studying progress & patterns egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city Suggest how they could avoid misunderstandings. 〆Americans should not rely on hunches 〆French should not depend on traditions ✓ both parties could focus on a win-win outcome (synonymous of a feeling of justice shared by both) ✓ sharing profits with the community (in a way reminiscent of philanthropy ← messianic interests) would encourage a long term relationship hunch = feeling that sth is true even though you do not have any evidence to prove it 2 German vs Japanese horizons 20231101 hw20231108 active wip pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆Germans may find difficult to use Japanese honorifics → may unintentionally show lack of respect 〆the Japanese may be confused by the German way of creating new words by adding prefixes & suffixes resulting in (very) long words that give a precise definition honourific = title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers. Suggest how they could avoid misunderstandings. ✓ use of many adjectives will help low-culture, implicit Germans to describe the big picture that high context, reactive Japanese are more responsive to ✓ use past tense rather than reported speech to communicate on results 3 Avoiding communication breakdown active wip edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png That's interesting!, are you motivated to continue your speech? What language could lead to communication breakdown? ]]> visual aid ]]> I hear what you say. ✓ I'm afraid I can't agree & would rather not continue this discussion. With the greatest respect. ✓ It doesn't seem to be a very reasonable | sensible idea. That's not bad. ✓ Thumbs up! That is a very brave proposal. ✓ It doesn't sound like a good idea at all. Quite good. ✓ (Perhaps) you should try harder. I would suggest ✓ Please do so, unless you can provide a better solution. Oh, incidentally / By the way ✓ What is important is that... (cleft sentence) I was a bit disappointed that ✓ I'm sorry to say I'm annoyed with... Very interesting. ✓ I don't think it makes sense. ✓ I think you've lost me. I'll bear it in mind. ✓ We probably needn't spend too much time on that. I'm sure it's my fault. ✓ A mistake has been made. ✓ There's a mistake in your solution. ✓ It seems you have omitted some important facts. You must come for dinner. ✓ It's been a pleasure to meet you. I almost agree. ✓ Let's agree to disagree (on that one). I only have a few minor comments. ✓ You'll probably need to rewrite after reading my comments. Could we consider some other options? ✓ I don't think we should stop at that - we must do better. ✓ We should find some alternatives. 4 pix/icons8-collaboration-100_white.png Russian vs German horizons active wip 20240214 hw20240221 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values engineering WW2 football bureaucratic old-fashioned Soviet Union values Russian water ice hockey romantic, nostalgic literature & music autocracy hospitality German water lack of sense of humour Ordnung must sein beer ]]> 4 pix/icons8-collaboration-100_white.png Russian vs Chinese horizons wip active 20231108 hw20231113_n3 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values non verbal clues centralised administration Russian water ice hockey romantic, nostalgic literature & music WW2 Chinese water non verbal clues importance of traditions decision making via consensus ]]> 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 situation in which two people, countries, etc. provide the same help or advantages to each other ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip return the favour smallness of quantity in proportion to the wants or demands ✓ scarcity → highlight benefits → show it is unique → what could be lost desire to have the unique or last one available someone who is regarded as an authority by someone else ✓ authority → wear a uniform or formal suit → display diplomas → get introduced by someone else who mentions your experience, qualifications... celebrity endorsement quality of always behaving in the same way or of having the same opinions, standard, etc ✓ consistency → commit to what you have already agreed → write voluntary, active, public commitments loyalty to a brand, stick to your choice despite price increase property that makes a person likeable, that allows them to be liked ✓ likeability → behave in a similar manner → pay (genuine)compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill idea that people copy the actions of others in an attempt to emulate behaviour in certain situations ✓ social proof / consensus → show others like you follow the herd instinct state of being in agreement and working together ✓ unity speaker is one of us loquacious = talkative officialdom = people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city hunch = feeling that sth is true even though you do not have any evidence to prove it mañana mentality = sums up the laid back Spanish culture (nothing is too important that it can't wait till "tomorrow!"). Others jokingly say "the word doesn't mean tomorrow, it simply means not today!" messianic = relating to a messiah promising deliverance roundabout discourse | speech = circumlocution; use of many words to describe something that already has a common and concise term (for example, saying "a tool used for cutting things such as paper and hair" instead of "scissors") savoir faire = ability to act suitably in any situation; tact honourific = title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers. 20240207 10:10-11:30 2 active When cultures collide - Lewis model By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Recent discoveries about cultural differences 20240131 hw20240207 pix/icons8-microscope-100_white.png Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> 1 Recent discoveries about cultural differences 20240131 hw20240207 active edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness precise or sloppy → linear active or multi-active Extraversion intro or extra directed (introvert vs extrovert) → low-context vs high-context Agreeableness nice or nasty → power distance Neuroticism stable or unstable → reactive vs multi-active / linear active Dependence on others collectivist or individualistic → power distance, individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours 1 Fish can't see water 20231025 hw20231101 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Management and the board are often, if not always, blind to their own culture – fish can’t see water – and may not realise derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success of global companies. Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy, by Richard D.Lewis & Kai Hammerich - 2013 Watch the video to find out more about the Lewis model. video The Lewis Model https://www.youtube.com/watch?v=_T98wFx73V0 Answer the questions.]]> visual aid
]]> Fish can't see water in the same way as you can't see your own culture. It is your natural environment that's why we don’t know we are in water, and as a consequence we don’t understand our surroundings. ]]> the_lewis_model_fish_cant_see_water.mp4 the looser model differs from older models in that most cross-cultural misfortune oh the monochromic people who did one thing at a time the pollak like people who tried to do many things at a time and that was about it I felt that one category had been forgotten and that's the Asians who are neither monotonic are polychronic the Lewis model shows three different types of human being we call them linear active multi active and reactive linear active people are Germans and Americans they do one thing at a time they're quite definite they go forward they plan well ahead the job oriented you know multi active people they're people oriented emotional try to do many things at once get excited where he see me it's aliens are a good example and then of course the reactive people are the Asians Chinese Japanese Koreans Vietnamese what do they do they try to make you speak first to establish what your aims and intentions are and that enables them to modify the reply so they don't sound you know too worried about it they accept certain things and and that way and they can create a slightly harmonious response and a harmonious attitude from the beginning when we're doing business with different countries we should ascertain to which cultural category the country belongs you have to study the the category and then respond to that category by adapting to it so your own behavior will have to correspond in a suitable manner to the people you're doing business with What nationalities are typically linear active? What are their characteristics? Germans, Americans(...) Linear-Actives are task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda. loquacious = talkative What nationalities are typically multi active? What are their characteristics? Italians Multi-Actives are emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas. What nationalities are typically reactive? What are their characteristics? Chinese, Japanese, Koreans(...) Reactives are good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other’s position, then react to it and form their own opinion. 2 pix/icons8-collaboration-100_white.png Traits of the 3 Lewis typologies (linear-active, multi-active, reactive) active wip xml_multi_dd_row 25 20 left visual aid visual aid ]]> 1 2 3 3 pix/icons8-collaboration-100_white.png Adapting your communication style according to the Lewis model active wip xml_multi_dd_row visual aid
]]> 30 20 left 1;2;3 4;5;6 7;8;9 be concise, precise, and factual avoid interruptions and distractions follow a clear agenda and timeline be friendly, enthusiastic, and empathetic allow for some flexibility and improvisation use stories and examples to illustrate your points be polite, respectful, and humble listen attentively and patiently use indirect and subtle cues to convey your messages 1 USA vs French horizons 20240207 hw20240214 active wip pix/icons8-microscope-100_white.png prep_ol_qa edit_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆egghead attitude of Americans could put off French academia who traditionally focus more on theoretically knowledge 〆streetwise approach of Americans with real world case studies may contradict rational studying progress & patterns egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city Suggest how they could avoid misunderstandings. 〆Americans should not rely on hunches 〆French should not depend on traditions ✓ both parties could focus on a win-win outcome (synonymous of a feeling of justice shared by both) ✓ sharing profits with the community (in a way reminiscent of philanthropy ← messianic interests) would encourage a long term relationship hunch = feeling that sth is true even though you do not have any evidence to prove it to collide = to come into abrupt or violent impact; to be in conflict derailing = making a train leave the track; preventing a plan or process from succeeding pitch = talk or arguments used by a person trying to sell things or persuade people to do sth Lewis model = born in an era of rampant globalisation of business, is particularly appropriate for assessing an individual’s likely performance in a commercial role. The design of the questionnaire is based on business situations. The nomenclature of the typologies is succinct: Linear-active, Multi-active, Reactive. While the three types are distinctive, each possesses behavioural elements from the other two categories. It is a question of which one is dominant. Many individuals deviate from the national type in a work situation e.g. engineers and accountants tend to be Linear, sales people Multi-active, lawyers and doctors Reactive linear-active culture = culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline multi-active culture = culture where you may want to be friendly, enthusiastic, and empathetic, allow for some flexibility and improvisation, and use stories and examples to illustrate your points reactive culture = culture where you may want to be polite, respectful, and humble, listen attentively and patiently, and use indirect and subtle cues to convey your messages loquacious = talkative officialdom = people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful 20240131 10:10-11:30 2 active Power distance vs individualism vs long term orientation By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 Power distance - Follow-up 20240124 hw20240131 pix/icons8-collaboration-100_white.png 3 Power distance - Follow-up 20240124 hw20240131 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can power distance be interpreted in different situations? visual aid
]]> A young employee (e.g. an intern) gives his/her mentor some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance mentors wouldn't treat their mentee as equals ✓ in more indulgent cultures a mentor would perhaps seek some psychological reason(s) for such behaviour → mentor reaction will vary perhaps only very little regardless of the culture e.g. some formal warning seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs 4 Power distance vs individualism vs long term orientation active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can power distance in your culture impact on your aspirations? Will you be able to satisfy your career plans? Are you long-term oriented? visual aid
]]> Where would you enjoy greater freedom in planning your career? ✓ Switzerland ✓ Denmark In which country are your decisions more difficult to change (because they have a longer term impact)? 〆China 〆Russia 〆Switzerland Where will you be struggling more to get help and climb the professional ladder? 〆Russia 〆Serbia What country would you like to relocate to if you wanted to start your own business? ✓ Denmark ✓ Sweden → more in control of your own success & lesser dependence on others → fewer obstacles to hierarchical progress → more flexibility with planning objectives & perhaps changing jobs 1 Recent discoveries about cultural differences 20240131 hw20240207 active prep_ol_qa edit_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness precise or sloppy → linear active or multi-active Extraversion intro or extra directed (introvert vs extrovert) → low-context vs high-context Agreeableness nice or nasty → power distance Neuroticism stable or unstable → reactive vs multi-active / linear active Dependence on others collectivist or individualistic → power distance, individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours monochronic = culture which schedules one event at a time in an orderly fashion polychronic = culture where employees can work on several tasks simultaneously. Individuals thrive on carrying out more than one task at the same time as long as they can be executed together with a natural rhythm 20240124 10:10-11:30 2 active Hofstede cultural dimensions - How to use power distance, individualism & long term orientation By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 5 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> 1 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png How many questions would you need to ask to understand someone's cultural values? 3-5 questions, more? What would you ask? Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What is power distance? → give an example → ask a question to assess the dominant cultural dimension Named generations in the Western world (Wikipedia) Who takes decisions: the boss or the team?]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives What is meant by individualism-collectivism? → give an example → ask a question to assess the dominant cultural dimension Are there individual incentives or bonuses for the whole team? Is your success also your company's success? How do you contribute to the development of your town, ecology, country?]]> incentive = something that encourages you to do sth What is meant by masculinity-femininity? → give an example → ask a question to assess the dominant cultural dimension What is the percentage of women in managerial positions? Are your products & services the same for both men and women?]]> gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes Explain uncertainty avoidance → give an example → ask a question to assess the dominant cultural dimension Are you ready to take out a loan? Is management open to new technologies & telework?]]> telework = work from home, remotely What is meant by short vs long-term orientation? → give an example → ask a question to assess the dominant cultural dimension Where do you see yourself in 5-10 years? Do you choose a product rather because it is fashionable or of durable quality?]]> frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties How do you explain indulgence vs restraint? → give an example → ask a question to assess the dominant cultural dimension Do you believe in 'Carpe Diem'? How do you retain talents? How do you achieve happiness? Can you discipline yourself?]]> indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' 2 pix/icons8-microscope-100_white.png Power distance active xml_multi_dd_column How do politicians use power distance to communicate with the masses? visual aid]]> 100 40 22 bottom 1;2;3;4;5;6;7;8;9;10 11;12;13;14;15;16;17;18;19 3 Power distance - Follow-up 20240124 hw20240131 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can power distance be interpreted in different situations? visual aid
]]> A young employee (e.g. an intern) gives his/her mentor some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance mentors wouldn't treat their mentee as equals ✓ in more indulgent cultures a mentor would perhaps seek some psychological reason(s) for such behaviour → mentor reaction will vary perhaps only very little regardless of the culture e.g. some formal warning seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs power distance = strength of social hierarchy; has been defined as the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society. All societies are unequal, but some are more unequal than others (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 8) masculinity-femininity = task-orientation versus person-orientation IDV (individualism-collectivism) = measures the extent to which people look out for each other as a team or look out for themselves as an individual UAI (uncertainty avoidance index) = indicates to what extent nations avoid the unknown; is not the same as risk avoidance: it deals with a society's tolerance for ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict behavioural codes, laws and rules, disapproval of deviant opinions, and a belief in absolute Truth; 'there can only be one Truth and we have it' (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 10) LTO (long-term orientation) = expresses how societies either prioritize traditions or seek for the modern in their dealings with the present and the future IVR (indulgence vs restraint) = comparison between a country's willingness to wait for long-term benefits by holding off on instant gratification, or preferences to no restraints on enjoying life at the present Millennials = also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha; described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives incentive = something that encourages you to do sth gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes telework = work from home, remotely frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' legitimate = lawful, proper, regular, conforming to the standard type; logically admissible to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect is showing shows | describes the opinion of... You work for live a living and not live for work ]]> 20240117 10:10-11:30 2 active Political correctness works for no one By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Political correctness works for no one - Jonathan Kay - (rescheduled from previous lesson) 20240110 hw20240117 pix/icons8-collaboration-100_white.png Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions (continue from qs 6) ]]> 1 Political correctness works for no one - Jonathan Kay 20240110 hw20240117 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? [11:34] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it → voice your community [14:14] if you think it's not offending to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? [12:25] ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? [14:01] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle = to prevent sth from happening; to prevent a feeling from being expressed 1 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png How many questions would you need to ask to understand someone's cultural values? 3-5 questions, more? What would you ask? Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What is power distance? → give an example → ask a question to assess the dominant cultural dimension Named generations in the Western world (Wikipedia) Who takes decisions: the boss or the team?]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives What is meant by individualism-collectivism? → give an example → ask a question to assess the dominant cultural dimension Are there individual incentives or bonuses for the whole team? Is your success also your company's success? How do you contribute to the development of your town, ecology, country?]]> incentive = something that encourages you to do sth What is meant by masculinity-femininity? → give an example → ask a question to assess the dominant cultural dimension What is the percentage of women in managerial positions? Are your products & services the same for both men and women?]]> gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes Explain uncertainty avoidance → give an example → ask a question to assess the dominant cultural dimension Are you ready to take out a loan? Is management open to new technologies & telework?]]> telework = work from home, remotely What is meant by short vs long-term orientation? → give an example → ask a question to assess the dominant cultural dimension Where do you see yourself in 5-10 years? Do you choose a product rather because it is fashionable or of durable quality?]]> frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties How do you explain indulgence vs restraint? → give an example → ask a question to assess the dominant cultural dimension Do you believe in 'Carpe Diem'? How do you retain talents? How do you achieve happiness? Can you discipline yourself?]]> indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed less fewer followers in Tweeter ]]> 20240110 10:10-11:30 2 active Political correctness By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231227 hw20240110 pix/icons8-collaboration-100_white.png Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> 1 Political correctness works for no one - Jonathan Kay 20240110 hw20240117 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? [11:34] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it → voice your community [14:14] if you think it's not offending to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? [12:25] ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? [14:01] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle = to prevent sth from happening; to prevent a feeling from being expressed fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed