lidbogatyrev y22lidbogatyrev 20251229 149 146 138 101 2 88 82 69 18 :!php ~/www/soosh/xml2mbz_overwrite_offline.php ~/www/ictnle.com3/sdata/inc_xml_mdl/course_log_lidbogatyrev_2025-3.xml :!php ../../../moosh/moosh.php course-restore --overwrite ../mbz_bup_offline/course_log_lidbogatyrev_2025-3.xml_2mdl.mbz 146 :!php ~/www/soosh/xml2mbz_update_onl.php ~/www/ictnle.com3/sdata/inc_xml_mdl/course_log_lidbogatyrev_2025-3.xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Lidia Bogatyrev lisamedova@gmail.com 1.76 / 1.78m tall b 1993 2 sisters raised by single mother (no aunts or uncles) after her father died in a fire at their home in the far east father - taxi driver killed 20 yrs ago in Tinder gosuslugi Запрет на кредит Warning: chmod(): Permission denied in /home/hbpiodd/www/backup/util/helper/backup_helper.class.php on line 125 PHP Warning: chmod(): Permission denied in /home/hbpiodd/www/backup/util/helper/backup_helper.class.php on line 125 20260112 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 325 = 300 euros tbc Money By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 6 Money pg 52 ex A B starting up quiz market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 6 Money 141 Describing attitude to money active textbook Where do you put your money? What does it say about your attitude to money? ✓ in a piggy bank ✓ under your mattress ✓ on deposit ✓ on a current account What does it say about your attitude to money? about your culture? ✓ lack of trust in financial institutions? ✓ preference for simple tools rather than investment tools Functional language: Describing attitude to money pg 52 ex A B starting up quiz Lexical material: Financial terms pg 53 ex A B vocab set for homework pg 53 ex C E vocab pg 53 ex D listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_036.ogg pg 53 ex F speaking pg 53 ex C E vocab pg 53 ex D listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_036.ogg Lexical material: Managing investments pg 54 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_037.ogg pg 54 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_038.ogg pg 54 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_038.ogg ]]> 140 An inspirational story active textbook An inspirational story Would you trust a whizz-kid to manage your money? ♣ whizz-kid = young person who is very skilled or successful at something pg 54 ex A reading An inspirational story pg 55 Goldman Sachs's whizz kid wheeler dealer pg 54 ex B reading for detail pg 54 ex C speaking ]]> 139 equity stake = money risked in a business to owe ~ sth (to sb) (for sth) | ~ (sb) sth (for sth) = to have to pay sb for sth that you have already received or return money that you have borrowed dividend = amount of the profits that a company pays to people who own shares in the company SME = small & medium size enterprises public utilities = private companies that must obey government rules, that supply essential services such as gas, water and electricity to the public security = valuable item, such as a house, that you agree to give to sb if you are unable to pay back the money that you have borrowed from them; collateral securities = (finance) documents proving that sb is the owner of shares, etc. in a particular company wheeler-dealer = someone who does a lot of complicated business transactions whizz-kid = young person who is very skilled or successful at something frenetic = involving a lot of energy and activity in a way that is not organized to impair = to damage sth or make sth worse bear market = market in which share prices are falling, encouraging selling; condition in which securities prices fall and widespread pessimism causes the stock market's downward spiral to be self-sustaining. Investors anticipate losses as pessimism and selling increases to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them bull market = market characterized by rising prices for securities bear market = market characterized by falling prices for securities bull = investor who expects prices to rise and, on this assumption, buys a security or commodity in hopes of reselling it later for a profit. A bullish market is one in which prices are expected to rise bear = investor who expects prices to decline and, on this assumption, sells a borrowed security or commodity in the hope of buying it back later at a lower price, a speculative transaction called short-selling to thrive = to become, and continue to be, successful, strong, healthy, etc dividend = amount of the profits that a company pays to people who own shares in the company derivatives = contracts whose value is derived from another asset, which can include stocks, bonds, currencies, interest rates, commodities, and related indexes purchasers of derivatives are essentially wagering on the future performance of that asset derivatives include such widely accepted products as futures and options ongoing = continuing to exist or develop; currently happening hedging = method of reducing the risk of loss caused by price fluctuation; consists of the purchase or sale of equal quantities of the same or very similar commodities in two different markets at approximately the same time, with the expectation that a future change in price in one market will be offset by an opposite change in the other market 138 20251226 12:00-13:00 MSK | 10:00-11:00 CET 1 25 300 20251224 -25 + 50 +300 = 325 euros active Designing an advertising campaign By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 5 Advertising pg 49 ex H presentation delivery ✓ choose any topic / product / service you wish ✓ 3 min only ✓ use signalling language (signposting) pg 50 background reading Alpha advertising market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 5 Advertising 137 Case study - Alpha advertising active textbook How would you advertise VIP services? ✓ make it exclusive ✓ target PAs rather than the top executives themselves pg 50 background reading pg 51 task 1 key questions - advertising team → prepare an advertising campaign in pairs → mingle, present their idea as a member of the advertising team → change roles (advertising team or manager of client company) T / Cl How do you reach the PA's of VIP clients flying private and/or charted jets? ✓ make their life easier rather than the CEO's (...) Panther Air ✓ virals ✓ adverts in on-board magazines ✓ presence at various events e.g. fashion shows, horse races E-book ✓ skip rather standard features ✓ focus on endorsement ✓ create brand image e.g. fashionable-looking business lady reading in a cafe or VIP lounge at some airport in Dubai ✓ marketing problem: need to rethink the product which is rather conventional Safe Haven ✓ adverts in on-board magazines ✓ paid reviews ✓ get into partnership with travel agencies, tour operators ✓ provide discounts on biglion.ru ]]> 136 DVD case study commentary active textbook How would you assess the quality of an advertising campaign? ✓ catches target audience attention ✓ captures imagination ✓ has a clear, effective, message ✓ differentiates product or service from competitors? ✓ persuades the target audience to buy the product or service? ✓ ensures target audience remembers the campaign? video DVD case study commentary Feedback Presentations 〆mustn't overload audience with information → use a flip chart rather than PowerPoint 〆mustn't rush → privilege direct contact Advertising campaigns ✓ message should surprise the audience rather than be predictable i.e. come as unexpected at the very end (packshot technique) e.g. child describing his mother who died of cancer ✓ celebrity endorsement is more important than listing features e.g. e-book used by G.Clooney or N.Kidman to be confirmed pg 51 writing summary of the advertising concept → see writing file pg 131 ]]> 135 haven = place that is safe and peaceful where people go to rest or to be protected from sth UPS = unique selling points radio spot = short radio advertisement or announcement, typically 15 to 60 seconds long, aired during commercial breaks to promote a product, service, event, or public message, using voice, music, and sound effects to grab listeners' attention and drive action. It's a key way for advertisers to reach specific local audiences by buying time slots (spots) on radio stations 134 make ecranisation turn it into a film | make a film out of it People need a rest of from digital things I was interesting wondering | interested | curious to find out what 's this place is We take focus for on VIP persons VIPs When I know found out about it... ]]> chief (leader) /tʃi:f/ chef (cook) /ʃef/ 20251223 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 75 = 50 euros active Structuring presentations By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 5 Advertising pg 48 ex C D articles market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 5 Advertising 133 Starting & structuring presentations active textbook Why is it important to structure your presentations? ✓ clear, logical narrative helps the audience understand the progression → anticipate contents = make your audience listen more actively Functional language: Starting & structuring presentations pg 49 ex A speaking pg 49 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_034.ogg pg 49 ex C vocab pg 49 ex D speaking → practise the opening only Functional language: Signposting, signalling in presentations pg 49 ex E F G listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_035.ogg Lexical material: Introducing the topic of a presentation, giving a plan of your talk, inviting questions useful language set for homework pg 49 ex H presentation delivery ✓ choose any topic / product / service you wish ✓ 3 min only ✓ use signalling language (signposting) ]]> 132 spoof = humorous copy of a film, television programme, etc. that exaggerates its main features on behalf of = as the representative of sb or instead of them to outline sth (to sb) = to give a description of the main facts or points involved in sth to talk sb through = to explain an idea, a plan, etc. to someone so that they understand it 131 puts them in catches their attention If she had tried it 20 years ago, she wouldn't have problems now ]]> 20251222 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 100 = 75 euros active How advertising works By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 5 Advertising pg 47 ex E vocab market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 5 Advertising 130 How advertising works active textbook What makes a good advertising campaign? ✓ suggesting a narrative to be continued in the sequel → whet the appetite rather than just sell a product = seed an idea to be picked up & passed onto friends → becomes viral Functional language: How advertising works pg 47 ex A B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_031.ogg pg 47 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_032.ogg pg 47 ex D listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_033.ogg pg 47 ex E speaking ]]> 129 20190927-1306 Articles active grammar 128 Articles mindmap active textbook Articles mindmap
articles_mindmap.pdf ]]> 127 20191010-1219 Articles (practice) active review 126 active textbook set for homework pg 48 ex D articles ]]> 125 thought-out = resulting from careful thought teaser = difficult problem or question; short introductory advertisement brief = instructions that a person is given explaining what their job is and what their duties are sequel = book, film, play, etc. that continues the story of an earlier one to whet (~ your appetite for sth) = to increase your desire for or interest in sth 124 It There was an argue if argument whether it was true or fake They show famous sportsmens sportsmen ]]> 20251218 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 125 = 100 euros active A new kind of campaign By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 5 Advertising pg 45 ex E vocab pg 46 ex A B reading A new kind of campaign market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 5 Advertising 123 Advertising active textbook What makes a good advertisement? ✓ something which you want to share with friends = viral advert pg 45 ex F speaking T / Cl Have you ever bought anything because of its teaser advertisement? ✓ should be suggestive & whetting your appetite e.g. caviar pg 45 ex G H I speaking SSS practise new vocab ]]> 122 autonomous = independent advertorial = advertisement that is written and presented in the style of an editorial or journalistic report billboard (AmEn) / hoarding (BrEn) = large board on the outside of a building or at the side of the road, used for putting advertisements on commercial = advertisement on the radio or on television pop-up = advert brought to the screen of your web-browser quickly while you are working on another document controversial = causing a lot of angry public discussion and disagreement to tune out = to lose attention subliminal advertising = affecting your mind even though you are not aware of it Market Leader 3rd edition B1 Unit 5 Advertising 121 A new kind of campaign active textbook Are live events an effective way to keep viewers tuned in? ✓ touch of exclusivity ✓ thrill due to realising anything can happen → suspense = more memorable experience pg 46 ex A reading A new kind of campaign pg 46 ex B reading comprehension pg 47 ex C D vocab T / Cl Have you got any favourite teaser advertisement? Do you believe word of mouth advertising is effective? ✓ feels more personalised ✓ less likely to be faked ✓ social approval set for homework pg 47 ex E vocab pg 47 ex F speaking ]]> 120 to tune in = to listen to a radio programme or watch a television programme to tune out = to stop listening to sth to tip off = to tell something not generally known word of mouth = by spoken rather than written means stunt = dangerous and difficult action that sb does to entertain people, especially as part of a film intangible = that does not exist as a physical thing but is still valuable to a company boundary = real or imagined line that marks the limits or edges of sth and separates it from other things or places; a dividing line to trail = to show a series of short scenes from a film/movie or television programme, in advance to advertise it time slot = time assigned on a schedule or agenda buzz = sound of people talking, especially in an excited way; news that people tell each other that may or may not be true core = most important part of sth to tackle = to deal with; to make a determined effort to deal with a difficult problem or situation to devote onself to sb/sth = to give most of your time, energy, attention, etc. to sb/sth teaser (~ advertisement) = short introductory advertisement 119 take an attention pay attention to | focus on normal Tv advertising ]]> 20251216 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 150 = 125 euros active Advertising By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 5 Advertising pg 46 ex A B reading A new kind of campaign market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 5 Advertising 118 Advertising active textbook Can images speak better than words? ✓ faster at communicating messages ✓ more memorable If you want to advertise, which is more effective: a slogan or a poster? ✓ visuals are usually easier to place in various surroundings, social media, etc → posters tend to be more popular What should you aim for if you want to persuade: head or heart, mind or feelings? 〆science appeals to the mind = logical, sensible, cold ✓ art targets the soul, your feelings = more passionate, inspiring → stronger commitment to a purchase pg 44 starting up Lexical material: Advertising media & methods pg 44 ex A B vocab T / Cl Marketing [endorses | runs] a campaign ✓ runs Celebrities [endorse | run] a product ✓ endorse pg 45 ex C D vocab set for homework pg 45 ex E vocab ]]> 117 2 Social advertising active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Does your (professional / personal) success depend on the way you look? In what culture(s)? Why / why not? You are more beautiful than you think In one of its most famous films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description, and the other using a stranger’s observations. The results are surprising... http://www.youtube.com/watch?v=XpaOjMXyJGk source: Dove Real Beauty Sketches ]]> dove_real_beauty_sketches_xpaojmxyjgk.mp4 I'm a forensic artist, worked for the San José Police Department from 1995 to 2011. I showed up to a place I've never been and there was a guy with a drafting board. We couldn't see them, they couldn't see us. Tell me about your hair I didn't know what he was doing, but then I could tell after several questions that he was drawing me. Tell me about your chin. It kind that protrudes a little bit. Especially when I smile. Your jaw? My mom told me I had a big jaw. What would be your most prominent feature. Kinda have fat, rounded face. The older I've gotten the most freckles I've gotten. I would say I have a pretty big forehead. Once I get a sketch, I say "thank you very much" and then they leave.I don't see them. All I have been told before the sketch was to get friendly with this other woman: Chloe. Today I'm gonna ask you some questions about the person you met earlier and I'm gonna ask you some general questions about their face. She was thin, so you can see her cheek bones. And her chin was a nice, thin chin. She had nice eyes. They lit up when she spoke. Cute nose. She had blue eyes. Very nice blue eyes. Ok... So here we are...This is the sketch you helped me create. And that's a sketch that somebody described of you. Yeah, that's... She looks closed off and fatter. Sadder too. The second one looks more open. Friendly and happy. I should be more grateful of my natural beauty. It impacts the choices in friends that we make, the jobs we apply for, how we treat our children It impacts everything. It couldn't be more critical to your happiness. Do you think you're more beautiful then you say? Yeah... yeah... We spend a lot of time as woman analyzing and trying to fix the things that aren't quite right and should spend more time appreciating the things we do like. YOU ARE MORE BEAUTIFUL THAN YOU THINK. Why is it difficult not to look good / handsome / pretty / ravishing? Is this more representative of a masculinity or femininity cultural dimension? ✓ individualist culture calls for competition in all aspects, including appearance → probably more representative of a masculinity cultural dimension 〆cultures with high femininity indexes expect equal rights & treatment → you don't have to be 'beautiful' to succeed ravishing = extremely beautiful, gorgeous Why should women be more grateful of their natural beauty? Is it more obvious in individualist or collectivist cultures? ✓ impacts the choices in friends they make ✓ influences the jobs they apply for ✓ changes how they treat their children = accept yourself as you are → perhaps more obvious to women in collectivist cultures... Why should you be (or not be) critical of your natural beauty? Is this an indicator of a more indulgence or restraint-minded kind of culture? 〆shouldn't be so critical of your beauty ✓ impacts your happiness → more relevant to an indulgence-minded culture Do you agree with the conclusion? What kind of audience does it target? ✓ you are more beautiful than you think → improve self-confidence = more relevant message to an individualist culture paying attention to indulgence Why is social advertising effective? How representative is it of the cultural dimensions of the target society? ✓ social advertising relies on social information or networks in generating, targeting, and delivering marketing communications. e.g. use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications ✓ one of the main reasons users rely on social media is because it's a source of entertainment → provides users with a feeling of inclusiveness ✓ in making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective → makes them feel the attention they do not often feel in the real world = echo cultural expectations of the target culture e.g. indulgence or restraint (src: Wikipedia) 116 Advertising active textbook What makes a good advertisement? ✓ something which you want to share with friends = viral advert pg 45 ex F speaking pg 45 ex G H I speaking SSS practise new vocab ]]> 115 autonomous = independent advertorial = advertisement that is written and presented in the style of an editorial or journalistic report billboard (AmEn) / hoarding (BrEn) = large board on the outside of a building or at the side of the road, used for putting advertisements on commercial = advertisement on the radio or on television pop-up = advert brought to the screen of your web-browser quickly while you are working on another document controversial = causing a lot of angry public discussion and disagreement to tune out = to lose attention subliminal advertising = affecting your mind even though you are not aware of it 114 impressed impressive ]]> 20251215 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 175 = 150 euros active Case study In Step's relocation | Change curve Advertising By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 4 Organisation pg 43 writing formal e-mail by vice-president to CEO about the relocation market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 4 Organisation 113 InStep's relocation active textbook How should InStep manage their change curve? ✓ provide better understanding of the opportunities & threats → what are the risks if the company doesn't embrace changes? ✓ achieve consensus Lexical material: Change curve - negative emotions (denial, anger, blame, guilt, sadness) video DVD case study commentary What may happen if staff are not given a choice? 〆staff will have to choose ✓ management is asking questions before making up their minds 〆management are driving too fast to relocation before staff have had time to consider the pros & cons → staff are victims → staff lack motivation What is the change curve? ✓ change curve (process adjustment) → energy drops affects company output & personal lives 〆negative emotions (denial, anger, blame, guilt, sadness) → confidence & energy emerge What are the risks & opportunities? 〆risk = staff expectations are unmet → massive distraction, motivation, performance → lose talent ✓ opportunity = clarify situation → explain pressure (costs, market competitiveness) → achieve shared understanding in the workforce → make a clear decision to move ∑ staff could be ready & motivated to do what's needed i.e. save the company... What conclusions can be drawn? ✓ frame the relocation as an opportunity in times of crisis ✓ justify relocation or threaten to cut jobs?!... ]]> 112 2 pix/icons8-dictionary-100_white.png Change curve active wip xml_multi_dd_row Change curve - negative emotions (denial, anger, blame, guilt, sadness) How do people react to change? How may resistance to change impact the company? italics) with the stages]]> 10 9 left shock shock negative emotions negative emotions negative emotions negative emotions process adjustment process adjustment ]]> 1;2 3;4 5;6 7;8 9;10 11;12 13;14 15;16 denial It's not true!
That's impossible! anger What the hell! blame It must be their fault... guilt Is it really our fault? sadness Oh dear, dear, dear... energy drops I can't do anything else
I don't know what to do regain of confidence I think we can try doing something about it! energy emerges Let's try this and that. ]]> shock denial anger → inability to take rational decisions negative emotions blame guilt sadness energy drops → lack of motivation & future goals process adjustment regain of confidence energy emerges → need for new team building & strategies ]]> 111 warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold storey = level of a building; a floor; use storey (BrE)/story (AmE) mainly when you are talking about the number of levels a building has to propose = to suggest a plan, an idea, etc. for people to think about and decide on crèche = day nursery outsourcing = arranging for sb outside a company to do work or provide goods for that company to lack = not to have distraction = thing that takes your attention away from what you are doing or thinking about denial = refusal to accept that sth unpleasant or painful is true blame (for sth) = responsibility for doing sth badly or wrongly guilt = unhappy feelings caused by knowing or thinking that you have done sth wrong 110 adjustment adjust | adapt ]]> 20251212 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 200 = 175 euros active Case study In Step's relocation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 4 Organisation pg 41 ex F role play → prepare a role Case study In Step's relocation icons8-reading-100.png pg 42 background reading market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 4 Organisation 109 InStep's relocation active textbook Would you like to work in a green environment, away from town and traffic jams? ✓ once you have a family ✓ when close to retirement (...) Would you like to relocate to a smaller town? 〆lack of appropriate education for children 〆little entertainment, fewer theatre plays & cinemas (...) pg 42 reading background T / Cl A 'getting-to-know-you' meeting is [formal | informal]? ✓ informal → defuse tension Do they want to go ahead with the relocation or just discuss with people? ≠ going ahead (making any decision yet) ✓ reassure people pg 42 reading Getting to know you meeting pg 43 task - role play T / Cl Can companies really cut costs and save jobs by relocating? ✓ cheaper premises ✓ more workspace available ✓ possibly competitive, local labour force pg 43 message from vice-president reading T / Cl What does the vice-president seem to ignore? 〆concern for staff Is the vice-president's message clear about the reasons for relocating? ✓ better communication between the factory and the head office in Paris? ✓ more efficient logistics? (...) Does this message suggest the company is having financial difficulties? (...) pg 43 listening staff worries market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_030.ogg T / Cl What shock might management be in for? ✓ resistance from staff to relocate → will find another job easily in Paris 〆risk of brain drain pg 43 task - role play pg 141 against relocation pg 144 in favour of relocation pg 144 independent management consultant ]]> 108 warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold storey = level of a building; a floor; use storey (BrE)/story (AmE) mainly when you are talking about the number of levels a building has to propose = to suggest a plan, an idea, etc. for people to think about and decide on crèche = day nursery 107 (members) would regret about this decision If I would be were the manager, I would add more details about how it would impact for everyone ]]> 20251209 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 225 = 200 euros active Socialising, introductions & networking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 4 Organisation pg 40 ex D vocab market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 4 Organisation 106 Introductions & networking active textbook How much of your business depends on networking? ✓ keep in touch with your MBA alumni ✓ rely on LinkedIn (...) Functional language: Socialising, introductions & networking pg 41 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_027.ogg market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_028.ogg market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_029.ogg pg 41 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_027.ogg pg 41 ex C D listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_028.ogg pg 41 ex E listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_029.ogg Lexical material: Greetings, responding, introducing oneself/sb else, networking Useful language pg 41 ex F role play → pg 135 student A B → pg 141 student C → pg 143 student D ]]> 105 104 didn't weren't aware about it It was a scared scary moment That company was advised | recommended to us by our friend ]]> vice-president /ˈvaɪsˈprezɪdənt/ subsidiary /səbˈsɪdjərɪ/ 20251208 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 250 = 225 euros active Noun combinations | Understanding company DNA By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 4 Organisation pg 39 ex B vocab market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 4 Organisation 103 20240606-1048 Noun combinations active grammar 102 Grammar practice: Noun combinations active textbook pg 39 ex B vocab set for homework pg 40 ex D vocab pg 40 ex E speaking ]]> 101 20191128-0838 Talking about figures (how to say decimal figures) active grammar 100 Analysing company organisation active textbook What makes the DNA of a company? ✓ decision making process → vertical or horizontal? ✓ information flow → restricted or shared big picture? ✓ performance management → how do you get promoted? Lexical material: Company organisation, DNA of companies pg 40 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_024.ogg pg 40 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_025.ogg T / Cl Would you find it useful to compare your company's profile with others? What for? ✓ find common patterns ✓ analyse controversial approaches → make decisions pg 40 ex C D listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_026.ogg pg 40 ex E speaking → describe the kind of organisation of your workplace ✓ organised by function e.g. marketing in charge of all countries ✓ geographic based organisation e.g. sometimes more effective to understand local needs ✓ report to & decision-making from e.g. regional organisation or headquarters ]]> 99 letter of credit = bank's promise to pay a seller on behalf of a buyer, guaranteeing payment for goods or services once the seller provides specific documents proving shipment and compliance with agreed-upon terms, acting as a crucial financial tool to reduce risk in international trade where parties may not know each other. It substitutes the buyer's creditworthiness with the bank's, assuring the seller payment and allowing the importer to manage cash flow, making transactions safer for both parties revenue = money that a government receives from taxes or that an organization, etc. receives from its business goods = things that are produced to be sold; things (not people) that are transported by rail or road findings = information that is discovered as the result of research into sth 98 not responsible not on for your (lack of) performance ]]> 20251205 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 275 = 250 euros active A successful organisation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 4 Organisation pg 37 ex D vocab pg 38 ex A B reading pg 38 Success can be a game with many players market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 4 Organisation 97 Talking about organisations active textbook Is your company very hierarchical and bureaucratic, or decentralised and progressive? ✓ may depend if it is state-owned or a private venture ✓ start-ups are usually more decentralised and progressive Functional language: Describing organisations pg 37 ex E listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_022.ogg pg 37 ex F listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_023.ogg pg 37 ex G speaking ]]> 96 Success can be a game with many players active textbook Will you work better if you are sitting on a beanbag? ✓ creates an informal atmosphere → encourages teamwork → facilitates creative thinking pg 38 ex A B reading pg 38 Success can be a game with many players T / Cl What would you do with a hammock at work? ✓ chill out 〆improve teamwork? → fosters empowerment, i.e. staff are held responsible for their time management? pg 38 ex C reading comprehension pg 39 ex D vocab pg 39 ex E speaking ]]> 95 to carry out = to execute, implement perk = something you receive as well as your wages for doing a particular job e.g. car, free health insurance to foster = to encourage sth to develop empowerment = giving sb more control over their own life or the situation they are in to empower = to give sb the power or authority to do sth incentive ~ (for / to sb/sth) (to do sth) = something that encourages you to do sth to respond ~ (to sth) (with sth / by doing sth) = to do sth as a reaction to sth that sb has said or done prominent = important or well known; sticking out from sth hammock = type of bed made from a net or from a piece of strong fabric, with ropes at each end that are used to hammpchang it between two trees, posts, etc bean bag = very large bag made of fabric and filled with small pieces of plastic, used for sitting on 94 for by facilities ]]> 20251202 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 300 = 275 euros active Unit A revision | Organisation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition pg 31 tasks 1 2 3 role play pg 34 35 Unit A revision market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Working across cultures 93 Unit 3 revision active textbook pg 34 ex grammar Present simple and present perfect Cultures pg 35 ex 1 vocab Socialising pg 35 ex 2 vocab ]]> 92 price-conscious = person who knows how much things cost and avoids buying things that are considered too expensive Market Leader 3rd edition B1 Unit 4 Organisation 91 Types of Organizational Structures active textbook What is the best way to organise a company? Lexical material: Company structure T / Cl What is the difference between a subsidiary and an outlet? ✓ outlet only sells products or provides services pg 37 ex A vocab pg 37 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_021.ogg pg 37 ex C vocab set for homework pg 37 ex D vocab ]]> 90 to regain = to get back sth you no longer have, especially an ability or a quality to pledge ~ sth (to sb/sth) = to formally promise to give or do sth reluctant = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do seniority = fact of being older or of a higher rank than others; rank that you have in a company because of the length of time you have worked there e.g. a lawyer with five years' seniority outlet = shop/store or an organization that sells goods made by a particular company or of a particular type subsidiary = business company that is owned or controlled by another larger company to mend = to repair warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold consignment = quantity of goods that are sent or delivered somewhere; груз, партия товаров consignment note = document listing goods that have been sent 89 20251201 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 325 = 300 euros active Types of organisational structures By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition pg 31 tasks 1 2 3 role play pg 34 35 Unit A revision market_leader_3rd_intermediate_course_book.pdf (optional homework) video Types of Organizational Structures https://www.youtube.com/watch?v=Vbcpr1TS9NM Watch the video again. → answer the questions zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> 88 1 Organisational structures active edit_ol_qa pix/icons8-collaboration-100_white.png How is your company organised? Is it the most effective way to be innovative, or just productive? Types of Organizational Structures https://www.youtube.com/watch?v=Vbcpr1TS9NM Grouping employees and tasks in an organization has a significant impact on organizational behaviour and employees. An organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims. As they grow, organizations must decide how to carve employees into subunits. This usually means grouping people in a way that somehow relates to the tasks they perform. Organizational structure provides the context in which employees, teams and the organization perform. T / Cl What are the best ways to organise a company? ✓ by tasks ✓ by means of production ✓ according to relationships with the client (...) Watch the video again. → answer the questions]]> Grouping employees and tasks in an organization has significant impact on organizational behavior and employees Let's take a look at types of organizational structures An organizational structure defines how activities such as task allocation coordination and supervision are directed toward the achievement of organizational aims As they grow organizations must decide how to carve employees into sub units this usually means grouping people in a way that somehow relates to the tasks they perform here are six common basis for grouping employees employee knowledge and skills employees are grouped by what they know for example pharmaceutical organizations have departments like oncology and genetics by business function employees are grouped by business function for example many organizations have departments of human resources marketing and research and development employees are grouped based on the activities they do for example a realtor may have a different retail store and online departments reflecting two different sales processes output employees are grouped based on the products or services they work on client employees are grouped based on the types of clients they serve location employees are grouped based on the geographical areas they serve now let's discuss some of the structures that arise from these different groupings a functional structure groups people with the same skills or who use similar tools or work processes together into departments for example a marketing department is staffed solely with marketing professionals a division is a collection of functions organized around a particular geographic area a geographic structure product or service a product structure or market a market structure divisional structures are common among organizations with many products or services geographical areas and customers when employees report to both a project or a product team and to a functional manager they're working in a matrix structure employees represent their function in their work team which allows the team to house all of the skills and expertise it needs to perform effectively and make good decisions project managers coordinate the different functional contributions to the project and are held accountable for the team's performance organizations with a team-based structure create horizontal or vertical teams that can define part or all of the organization unlike matrix teams in a team-based structure performance team members form different functions and are permanently assigned to the project or product team and do not report to a second functional manager in organizations with a lattice structure cross-functional and cross-level sub-teams are formed and dissolved as necessary to complete specific projects or tasks this structure is common in consulting organizations a network organization is a collection of autonomous units or firms that act as a single larger entity using social mechanisms for coordination and control because network organizations contract out any function that can be done better or more cheaply by outside firms like marketing or payroll managers spend a lot of time coordinating and controlling the network of contractors and strategic alliances organizational structure provides the context in which employees teams and the organization perform How does grouping employees by knowledge and skills influence innovation and specialist development within an organisation? ✓ encourage deep technical expertise development ✓ facilitate knowledge sharing within specialty areas ✓ support career pathways for specialists ✓ improve hiring precision for niche roles 〆reduce exposure to cross-disciplinary perspectives 〆create risk of knowledge silos impacting innovation knowledge silo = unit where specialised knowledge concentrates and is not shared widely leading to reduced cross-team learning What economic advantages and drawbacks arise from grouping employees by business function such as marketing HR or R&D? ✓ achieve efficiency through standardised processes and economies of scale ✓ simplify training and competency development within function ✓ enable clear functional metrics for performance assessment 〆limit responsiveness to product or client-specific needs 〆increase coordination costs when functions must collaborate economies of scale = cost advantages from increasing production or concentrating similar activities to lower average unit cost In what ways can output-based grouping by product or service affect customer focus and operational agility? ✓ align teams with specific customer needs and product lifecycles ✓ accelerate decision-making for product changes ✓ improve accountability for product performance 〆duplicate support functions across products increasing cost 〆complicate resource sharing across product lines product lifecycle = stages a product passes through from development and launch to growth maturity and decline How do matrix structures aim to balance functional expertise with project responsiveness and what tensions commonly appear? ✓ allow access to functional expertise while serving project demands ✓ enable flexible resource allocation across projects ✓ create clear project accountability for outcomes 〆generate role ambiguity from dual reporting lines 〆require extensive coordination and conflict resolution mechanisms dual reporting = organisational practice where an employee reports to two different managers often functional and project leads What social and economic reasons lead organisations to adopt team-based or permanent cross-functional teams? ✓ respond to complex problems requiring diverse expertise ✓ improve speed of innovation through close collaboration ✓ enhance employee engagement via shared ownership of outcomes 〆demand long-term investment in team development and norms 〆risk groupthink without external perspectives cross-functional team = group composed of members from different departments who collaborate to achieve a shared goal How can a lattice structure support consulting firms need for flexibility and rapid reconfiguration of talent? ✓ permit swift formation and dissolution of project sub-teams ✓ optimise utilisation of specialist skills across engagements ✓ encourage knowledge exchange across levels and functions 〆require strong informal coordination norms and social capital 〆challenge career progression clarity for some employees social capital = value of relationships and networks that enable cooperation and information flow within an organisation What are the trade-offs when organisations use network structures and outsource many functions to external contractors? ✓ access specialised capabilities and cost-effective services from partners ✓ scale operations without heavy fixed-cost investments ✓ increase strategic flexibility to reconfigure partnerships 〆increase managerial time spent on partner coordination 〆heighten dependency risk on external suppliers strategic alliance = partnership between organisations to pursue shared objectives while remaining independent How does geographical or location grouping affect service delivery cultural adaptation and local market responsiveness? ✓ adapt products and services to local customer preferences and regulations ✓ develop local market intelligence and relationships ✓ reduce logistical delays for regional operations 〆duplicate central functions raising overall cost base 〆create variation in standards and practices across regions local market intelligence = knowledge about customer behaviour regulations and competitors in a specific geographic area How do organisational structures influence employee motivation identity and intergroup relations within firms? ✓ shape professional identity through membership of functional or product teams ✓ influence intrinsic motivation when work align with expertise or values ✓ affect social ties and peer support networks at work 〆produce intergroup competition when metrics incentivise narrow goals 〆cause disengagement when roles feel fragmented professional identity = sense of self derived from the role skills and community associated with one’s work Which performance measurement and coordination mechanisms help reduce the risks of silos in specialised or functional structures? ✓ establish cross-functional performance metrics and joint incentives ✓ implement regular inter-departmental reviews and knowledge-sharing forums ✓ create rotating assignments to expose staff to other functions 〆rely solely on siloed KPIs that ignore collaborative outcomes 〆neglect investment in communication and boundary-spanning roles boundary-spanning role = activity that connects different departments or teams to facilitate information flow and cooperation How should organisations consider labour market trends and skills shortages when choosing between specialist generalist or hybrid grouping approaches? ✓ map internal skill needs against external talent availability and market trends ✓ prioritise training and reskilling where external supply limited ✓ design hybrid roles to retain flexibility and broaden career paths 〆assume abundant specialist labour without labour market evidence 〆ignore cost of turnover for hard-to-replace specialists skills shortage = situation where demand for certain skills exceeds supply in the labour market creating hiring challenges How can leaders design organisational structure changes to align with strategic aims while minimising social disruption and economic cost? ✓ conduct impact assessments on roles costs and local markets before change ✓ engage stakeholders early and communicate clear rationale and timelines ✓ phase transitions with pilots and learning loops to reduce disruption 〆implement abrupt large-scale changes without support systems 〆underestimate change management resource requirements impact assessment = evaluation of the potential social economic and operational effects of a proposed change Could your company work more efficiently if it were organised in any way described in the video? How will you change the structure of your company when it grows bigger? ✓ start with a horizontal hierarchy to facilitate brainstorming & agility ✓ preserve bottom-up feedback when growing larger ✓ put in place a knowledge management system to avoid an information silos How will AI disrupt these organisational structures? ✓ anticipate new skills required to leverage AGI ✓ draft & fast-prototype with AI → focus on innovation, critical thinking 87 matrix = formal social, political, etc. situation from which a society or person grows and develops; system of lines, roads, etc. that cross each other, forming a series of squares or shapes in between lattice = structure that is made of strips of wood or metal that cross over each other with spaces shaped like a diamond between them, used as a fence or a support for climbing plants; any structure or pattern like this knowledge silo = unit where specialised knowledge concentrates and is not shared widely leading to reduced cross-team learning economies of scale = cost advantages from increasing production or concentrating similar activities to lower average unit cost product lifecycle = stages a product passes through from development and launch to growth maturity and decline dual reporting = organisational practice where an employee reports to two different managers often functional and project leads cross-functional team = group composed of members from different departments who collaborate to achieve a shared goal social capital = value of relationships and networks that enable cooperation and information flow within an organisation strategic alliance = partnership between organisations to pursue shared objectives while remaining independent local market intelligence = knowledge about customer behaviour regulations and competitors in a specific geographic area professional identity = sense of self derived from the role skills and community associated with one’s work boundary-spanning role = activity that connects different departments or teams to facilitate information flow and cooperation skills shortage = situation where demand for certain skills exceeds supply in the labour market creating hiring challenges impact assessment = evaluation of the potential social economic and operational effects of a proposed change 86 hear listen to them Thinking on in advance ]]> 20251128 15:00-16:00 MSK | 13:00-14:00 CET 1 25 300 20251125 -25 + 50 + 300 = 325 euros active Unit A revision | Organisational structures By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition pg 31 tasks 1 2 3 role play pg 33 34 Unit A revision https://docs.google.com/document/d/1nC9ZFew7UQwKvD12f-g8RcvJCgbcr_TAa9DnFyx95pw/edit?tab=t.0 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Working across cultures 85 Unit 2 revision active textbook Brands pg 32 ex grammar Present simple and present continuous pg 33 ex skills Unit 2 Travel pg 33 grammar Talking about the future pg 33 ex skills pg 33 ex writing Message to Britta ]]> 84 Unit 3 revision wip active textbook pg 34 ex grammar Present simple and present perfect Cultures pg 35 ex 1 vocab Socialising pg 35 ex 2 vocab ]]> 83 price-conscious = person who knows how much things cost and avoids buying things that are considered too expensive Market Leader 3rd edition B1 Unit 4 Organisation 82 1 Organisational structures active edit_ol_qa pix/icons8-collaboration-100_white.png How is your company organised? Is it the most effective way to be innovative, or just productive? Types of Organizational Structures https://www.youtube.com/watch?v=Vbcpr1TS9NM Grouping employees and tasks in an organization has a significant impact on organizational behaviour and employees. An organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims. As they grow, organizations must decide how to carve employees into subunits. This usually means grouping people in a way that somehow relates to the tasks they perform. Organizational structure provides the context in which employees, teams and the organization perform. T / Cl What are the best ways to organise a company? ✓ by tasks ✓ by means of production ✓ according to relationships with the client (...) Watch the video again. → answer the questions]]> Grouping employees and tasks in an organization has significant impact on organizational behavior and employees Let's take a look at types of organizational structures An organizational structure defines how activities such as task allocation coordination and supervision are directed toward the achievement of organizational aims As they grow organizations must decide how to carve employees into sub units this usually means grouping people in a way that somehow relates to the tasks they perform here are six common basis for grouping employees employee knowledge and skills employees are grouped by what they know for example pharmaceutical organizations have departments like oncology and genetics by business function employees are grouped by business function for example many organizations have departments of human resources marketing and research and development employees are grouped based on the activities they do for example a realtor may have a different retail store and online departments reflecting two different sales processes output employees are grouped based on the products or services they work on client employees are grouped based on the types of clients they serve location employees are grouped based on the geographical areas they serve now let's discuss some of the structures that arise from these different groupings a functional structure groups people with the same skills or who use similar tools or work processes together into departments for example a marketing department is staffed solely with marketing professionals a division is a collection of functions organized around a particular geographic area a geographic structure product or service a product structure or market a market structure divisional structures are common among organizations with many products or services geographical areas and customers when employees report to both a project or a product team and to a functional manager they're working in a matrix structure employees represent their function in their work team which allows the team to house all of the skills and expertise it needs to perform effectively and make good decisions project managers coordinate the different functional contributions to the project and are held accountable for the team's performance organizations with a team-based structure create horizontal or vertical teams that can define part or all of the organization unlike matrix teams in a team-based structure performance team members form different functions and are permanently assigned to the project or product team and do not report to a second functional manager in organizations with a lattice structure cross-functional and cross-level sub-teams are formed and dissolved as necessary to complete specific projects or tasks this structure is common in consulting organizations a network organization is a collection of autonomous units or firms that act as a single larger entity using social mechanisms for coordination and control because network organizations contract out any function that can be done better or more cheaply by outside firms like marketing or payroll managers spend a lot of time coordinating and controlling the network of contractors and strategic alliances organizational structure provides the context in which employees teams and the organization perform How does grouping employees by knowledge and skills influence innovation and specialist development within an organisation? ✓ encourage deep technical expertise development ✓ facilitate knowledge sharing within specialty areas ✓ support career pathways for specialists ✓ improve hiring precision for niche roles 〆reduce exposure to cross-disciplinary perspectives 〆create risk of knowledge silos impacting innovation knowledge silo = unit where specialised knowledge concentrates and is not shared widely leading to reduced cross-team learning What economic advantages and drawbacks arise from grouping employees by business function such as marketing HR or R&D? ✓ achieve efficiency through standardised processes and economies of scale ✓ simplify training and competency development within function ✓ enable clear functional metrics for performance assessment 〆limit responsiveness to product or client-specific needs 〆increase coordination costs when functions must collaborate economies of scale = cost advantages from increasing production or concentrating similar activities to lower average unit cost In what ways can output-based grouping by product or service affect customer focus and operational agility? ✓ align teams with specific customer needs and product lifecycles ✓ accelerate decision-making for product changes ✓ improve accountability for product performance 〆duplicate support functions across products increasing cost 〆complicate resource sharing across product lines product lifecycle = stages a product passes through from development and launch to growth maturity and decline How do matrix structures aim to balance functional expertise with project responsiveness and what tensions commonly appear? ✓ allow access to functional expertise while serving project demands ✓ enable flexible resource allocation across projects ✓ create clear project accountability for outcomes 〆generate role ambiguity from dual reporting lines 〆require extensive coordination and conflict resolution mechanisms dual reporting = organisational practice where an employee reports to two different managers often functional and project leads What social and economic reasons lead organisations to adopt team-based or permanent cross-functional teams? ✓ respond to complex problems requiring diverse expertise ✓ improve speed of innovation through close collaboration ✓ enhance employee engagement via shared ownership of outcomes 〆demand long-term investment in team development and norms 〆risk groupthink without external perspectives cross-functional team = group composed of members from different departments who collaborate to achieve a shared goal How can a lattice structure support consulting firms need for flexibility and rapid reconfiguration of talent? ✓ permit swift formation and dissolution of project sub-teams ✓ optimise utilisation of specialist skills across engagements ✓ encourage knowledge exchange across levels and functions 〆require strong informal coordination norms and social capital 〆challenge career progression clarity for some employees social capital = value of relationships and networks that enable cooperation and information flow within an organisation What are the trade-offs when organisations use network structures and outsource many functions to external contractors? ✓ access specialised capabilities and cost-effective services from partners ✓ scale operations without heavy fixed-cost investments ✓ increase strategic flexibility to reconfigure partnerships 〆increase managerial time spent on partner coordination 〆heighten dependency risk on external suppliers strategic alliance = partnership between organisations to pursue shared objectives while remaining independent How does geographical or location grouping affect service delivery cultural adaptation and local market responsiveness? ✓ adapt products and services to local customer preferences and regulations ✓ develop local market intelligence and relationships ✓ reduce logistical delays for regional operations 〆duplicate central functions raising overall cost base 〆create variation in standards and practices across regions local market intelligence = knowledge about customer behaviour regulations and competitors in a specific geographic area How do organisational structures influence employee motivation identity and intergroup relations within firms? ✓ shape professional identity through membership of functional or product teams ✓ influence intrinsic motivation when work align with expertise or values ✓ affect social ties and peer support networks at work 〆produce intergroup competition when metrics incentivise narrow goals 〆cause disengagement when roles feel fragmented professional identity = sense of self derived from the role skills and community associated with one’s work Which performance measurement and coordination mechanisms help reduce the risks of silos in specialised or functional structures? ✓ establish cross-functional performance metrics and joint incentives ✓ implement regular inter-departmental reviews and knowledge-sharing forums ✓ create rotating assignments to expose staff to other functions 〆rely solely on siloed KPIs that ignore collaborative outcomes 〆neglect investment in communication and boundary-spanning roles boundary-spanning role = activity that connects different departments or teams to facilitate information flow and cooperation How should organisations consider labour market trends and skills shortages when choosing between specialist generalist or hybrid grouping approaches? ✓ map internal skill needs against external talent availability and market trends ✓ prioritise training and reskilling where external supply limited ✓ design hybrid roles to retain flexibility and broaden career paths 〆assume abundant specialist labour without labour market evidence 〆ignore cost of turnover for hard-to-replace specialists skills shortage = situation where demand for certain skills exceeds supply in the labour market creating hiring challenges How can leaders design organisational structure changes to align with strategic aims while minimising social disruption and economic cost? ✓ conduct impact assessments on roles costs and local markets before change ✓ engage stakeholders early and communicate clear rationale and timelines ✓ phase transitions with pilots and learning loops to reduce disruption 〆implement abrupt large-scale changes without support systems 〆underestimate change management resource requirements impact assessment = evaluation of the potential social economic and operational effects of a proposed change Could your company work more efficiently if it were organised in any way described in the video? How will you change the structure of your company when it grows bigger? ✓ start with a horizontal hierarchy to facilitate brainstorming & agility ✓ preserve bottom-up feedback when growing larger ✓ put in place a knowledge management system to avoid an information silos How will AI disrupt these organisational structures? ✓ anticipate new skills required to leverage AGI ✓ draft & fast-prototype with AI → focus on innovation, critical thinking 81 matrix = formal social, political, etc. situation from which a society or person grows and develops; system of lines, roads, etc. that cross each other, forming a series of squares or shapes in between lattice = structure that is made of strips of wood or metal that cross over each other with spaces shaped like a diamond between them, used as a fence or a support for climbing plants; any structure or pattern like this knowledge silo = unit where specialised knowledge concentrates and is not shared widely leading to reduced cross-team learning economies of scale = cost advantages from increasing production or concentrating similar activities to lower average unit cost product lifecycle = stages a product passes through from development and launch to growth maturity and decline dual reporting = organisational practice where an employee reports to two different managers often functional and project leads cross-functional team = group composed of members from different departments who collaborate to achieve a shared goal social capital = value of relationships and networks that enable cooperation and information flow within an organisation strategic alliance = partnership between organisations to pursue shared objectives while remaining independent local market intelligence = knowledge about customer behaviour regulations and competitors in a specific geographic area professional identity = sense of self derived from the role skills and community associated with one’s work boundary-spanning role = activity that connects different departments or teams to facilitate information flow and cooperation skills shortage = situation where demand for certain skills exceeds supply in the labour market creating hiring challenges impact assessment = evaluation of the potential social economic and operational effects of a proposed change 80 how whatit 's looks like (OR how it is spelt) It makes people to think outside the box It's not similar like to others ... things which put make my clients in safety (feel) comfortable ]]> 20251125 15:00-16:00 MSK | 13:00-14:00 CET 1 25 -25 + 75 = 50 euros active Working across cultures (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition pg 32 Unit A revision market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Working across cultures 79 Listening active textbook Breaking the ice in a business conference ✓ enquire about the journey to the conference ✓ ask about your partner's line of business ✓ talk about your accommodation (hotel), facilities pg 30 ex D E listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_019.ogg pg 30 F G listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_020.ogg pg 30 ex H I speaking set for homework pg 31 tasks 1 2 3 role play ]]> 78 to break the ice = to make people who have not met before feel more relaxed with each other staff = all the people who work for a particular company, organization, etc personnel /,pə:sə'nel/ = people who work for an organization or one of the armed forces personal /'pə:sənəl/ = not belonging to or connected with anyone else labour force = all the people who work for a company or country workforce = all the people who work for a particular company, organization, etc manpower = all the people who work for a particular company, organization, etc to sneak = to go somewhere secretly, trying to avoid being seen knowledgeable (about sth) = knowing a lot 77 20251124 15:00-16:00 MSK | 13:00-14:00 CET 1 25 -25 + 100 = 75 euros active Acquiring Asia Entertainment (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition (rescheduled from previous lesson) Unit 3 Change Acquiring Asia Entertainment pg 29 task 2 pt 2 writing → sum up solutions to resolve the problems discussed during the meeting → follow the items (bullet points) in the agenda → draw a conclusion → practise future forms → practise past simple and present perfect https://docs.google.com/document/d/1B-D_VGgRHIjXRJ5PIHwXh9vWlo7iv2EvQp307lF8igg/edit?tab=t.0 pg 32 Unit A revision market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 76 DVD case study commentary active textbook What are the common mistakes of mergers? DVD case study commentary Feedback What are common mistakes in such mergers? 〆blame cultural differences 〆fail to deal with resistance Why shouldn't management ignore complaints? ✓ they are real, tangible complaints ✓ complaints are an opportunity to mitigate resistance What does management need? ✓ communication = win trust & support ✓ clarity = why changes are needed = what are the benefits for employees ✓ involvement = include more Chinese staff in top management Conclusions ⇒ change CEOs, perhaps someone from Hong Kong? → takeover is flawed (most Chinese don't want to watch Australian films) set for homework - to be confirmed pg 29 writing action minutes for the meeting see writing file pg 129 ]]> 75 to impose ~ sth (on / upon sb/sth) = to force sb/sth to have to deal with sth that is difficult or unpleasant redundancies = situation when sb has to leave their job because there is no more work available for them redundant = without a job because there is no more work available for you in a company to insist = to demand that sth happens or that sb agrees to do sth; to say firmly that sth is true, especially when other people do not believe you practical = connected with real situations rather than with ideas or theories bottom-line = most important thing that you have to consider or accept; the essential point in a discussion, etc; (business) the amount of money that is a profit or a loss after everything has been calculated uninhibited = behaving or expressing yourself freely without worrying about what other people think 74 worst worse It seems out of the control Employees behave according to this situation Managers get frustrating frustrated It 's becoming becomes | will become worse if management would ignore ignores it ... to explain what for that merger is for It depends of on mindset ]]> 20251121 15:00-16:00 MSK | 13:00-14:00 CET 1 25 -25 + 125 = 100 euros active Working across cultures (1/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change Acquiring Asia Entertainment pg 29 task 2 pt 2 writing → sum up solutions to resolve the problems discussed during the meeting → follow the items (bullet points) in the agenda → draw a conclusion → practise future forms → practise past simple and present perfect https://docs.google.com/document/d/1nC9ZFew7UQwKvD12f-g8RcvJCgbcr_TAa9DnFyx95pw/edit?tab=t.0 market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Working across cultures 73 Socialising active textbook How do you deal with communication breakdown due to regional accents? ✓ politely paraphrase to check understanding ✓ asking additional questions (...) Functional language: Socialising pg 30 ex A B C speaking T / Cl What topics are common ice breakers? ✓ questions about the guest's country ✓ questions about the host's country ✓ work-related questions ]]> 72 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row What is your favourite way of breaking the ice at an event with people you don't know? Tips → find common ground → show interest in your interlocutor's region / area → ask questions which are not too difficult to answer ]]> 30 20 left 1;2;3 4;5;6;7 8;9;10;11;12;13 questions about the guest's country Can you recommend any destination in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> 71 Listening active textbook Breaking the ice in a business conference ✓ enquire about the journey to the conference ✓ ask about your partner's line of business ✓ talk about your accommodation (hotel), facilities pg 30 ex D E listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_019.ogg pg 30 F G listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_020.ogg pg 30 ex H I speaking pg 31 tasks 1 2 3 role play ]]> 70 to break the ice = to make people who have not met before feel more relaxed with each other staff = all the people who work for a particular company, organization, etc personnel /,pə:sə'nel/ = people who work for an organization or one of the armed forces personal /'pə:sənəl/ = not belonging to or connected with anyone else labour force = all the people who work for a company or country workforce = all the people who work for a particular company, organization, etc manpower = all the people who work for a particular company, organization, etc to sneak = to go somewhere secretly, trying to avoid being seen knowledgeable (about sth) = knowing a lot 69 of law I asked my (OR the) question which (OR that ← defining clause) I'm really interested in Different humours senses of humour in different countries ]]> 20251118 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 150 = 125 euros active Case study - Acquiring Asia Entertainment By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change pg 28 reading - Acquiring Asia Entertainment pg 28 Company profile market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 68 Case study - Acquiring Asia Entertainment active textbook What is faster & more aggressive: a merger or an acquisition? ✓ probably an acquisition = you can impose your corporate policy Is it difficult to take over a Chinese company? What actions will you take to facilitate the process? ✓ probably difficult = you may face a cultural barrier Can speaking the language be enough to make the take-over smoother? 〆many dialects are spoken across China 〆different mindsets, visions... 〆team spirit could be under pressure during such acquisition process (...) Lexical material: Change of ownership, new management styles pg 28 reading - Acquiring Asia Entertainment pg 28 Company profile pg 28 reading Reasons for Decker's acquisition 1 2 3 T / Cl What are the reasons for Decker's acquisition of Asia Entertainment? ✓ dynamic new market ✓ strong presence in the target area pg 28 reading Comment T / Cl What do you think is an Australian way of doing things like? ✓ sharing American values ✓ easy-going ✓ uninhibited attitude = behaving or expressing yourself freely without worrying about what other people think → direct communication to be more effective at the cost of diplomacy pg 29 listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_018.ogg T / Cl What impression does Scott Henderson make? ✓ self-confident → expects no troubles due to cultural differences pg 29 reading Problems (e-mail) T / Cl What obstacles to a successful merger have emerged? ✓ loss of corporate identity pg 29 task 1 2 → hold a meeting → follow the agenda T / Cl Do they aspire to Anglo-Saxon values? What should the new channel's identity look like? 〆collective mindset rather than individualistic 〆Chinese channel reminiscent of the Bollywood film industry → Chinywood? ]]> 67 to impose ~ sth (on / upon sb/sth) = to force sb/sth to have to deal with sth that is difficult or unpleasant redundancies = situation when sb has to leave their job because there is no more work available for them redundant = without a job because there is no more work available for you in a company to insist = to demand that sth happens or that sb agrees to do sth; to say firmly that sth is true, especially when other people do not believe you practical = connected with real situations rather than with ideas or theories bottom-line = most important thing that you have to consider or accept; the essential point in a discussion, etc; (business) the amount of money that is a profit or a loss after everything has been calculated uninhibited = behaving or expressing yourself freely without worrying about what other people think 66 to into ... what I had the opportunity to observed observe ]]> 20251117 12:30-13:30 MSK | 10:30-11:30 CET 1 25 -25 + 175 = 150 euros active Managing a meeting By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change pg 28 reading - Acquiring Asia Entertainment pg 28 Company profile market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 65 Managing a meeting active textbook What do you find difficult in managing meetings? ✓ punctuality ✓ regular attendance ✓ making sure attendees are well-prepared ✓ making concessions to achieve consensus Functional language: Managing a meeting pg 26 ex A speaking pg 26 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_017.ogg Lexical material: Setting objectives, asking for reactions, dealing with interruptions Useful language pg 27 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_017.ogg pg 27 ex D briefing notes → role play ]]> 64 stride = improvement in the way sth is developing glitzy = extravagant, ostentatious; tawdry, gaudy to hang on = to wait to keep to the point = to focus on the main topic and not to digress to bother = to annoy, worry or upset sb; to cause sb trouble or pain shoplifting = crime of stealing goods from a shop/store by deliberately leaving without paying for them intimidating = frightening in a way which makes a person feel less confident 63 was attend attended (OR I was attending) It was an unuseful useless meeting Smokers can do enjoy their habit How do you feel about it? - I feel it's unfair They are not aware where is it is I'll try my best for solve solving this issue We need to replace guards on by technology We put people in safety make people feel safe | less under pressure | less intimidated (by guards) We can start for with small steps ]]> 20251114 12:30-13:30 MSK | 10:30-11:30 CET 1 25 -25 + 200 = 175 euros active Helping companies to change Managing a meeting By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change pg 26 ex A B grammar market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 62 Helping companies to change active textbook Why is it challenging for companies to change? ✓ convincing shareholders of the need to take risks ✓ updating brand image at the risk of losing loyal customers ✓ staff resisting to technological change & new practices → request external auditors for feedback → consider putting in place a learning organisation → need to identify motivational factors Functional language: Helping companies to change pg 25 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_014.ogg T / Cl How do you know you've been successful? ✓ review objectives ✓ benchmark results (...) pg 25 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_015.ogg T / Cl What problems can you expect when people go through change too many times? ✓ change fatigue ✓ lack of engagement from management (being a raw model & setting the example) pg 25 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_016.ogg ]]> 61 20200404-0823 Present perfect vs past simple active grammar now ----|----|----|---- 1 (2) 3 ≠ 2 points in time → past simple 2) He has worked in this company for many years Does he still work in this company? ✓ yes = 2 points in time 
             now
----|----|----|----
    1   (2--->3)
(2+3) experience in the past & relevance to today → present perfect I [saw already | have already seen] this film three times ✓ have already seen 
             now
----|----|----|----
   x  x  x--->3
= many times so far / up to now → present perfect Time markers used with the perfect aspect: so far - yet - already - up to now - since - lately - over the last fortnight (...) Time markers used with the past simple: ago - this time last week - last month - last night - earlier today (...) ]]> 60 20200127-1845 Questions with present perfect and answers with past simple active grammar 59 Past simple and present perfect active textbook pg 26 ex B grammar pg 26 ex C speaking ]]> 58 fatigue = feeling of being extremely tired, usually because of hard work or exercise engagement = being involved with sb/sth in an attempt to understand them/it to sustain = to provide enough of what sb/sth needs in order to live or exist; to make sth continue for some time without becoming less learning organisation = a house where organisational learning (a process) takes place 57 would improved should improve her model ... to make it more useful in the time a timely way ]]> 20251111 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 225 = 200 euros active Mercedes star twinkles once more By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change pg 23 ex B C vocab pg 24 ex A B reading pg 24 Mercedes star twinkles once more market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 56 Mercedes star twinkles once more active textbook pg 24 Mercedes star twinkles once more pg 25 ex C vocab pg 25 ex D reading comprehension T / Cl Are you keen on luxury brands? Why / why not? ✓ more reliable → worth considering for long term use pg 25 ex E speaking ]]> 55 to twinkle = to shine with a light that keeps changing from bright to faint to bright again to gleam = to shine with a pale clear light; (with sth) to look very clean or bright trailblazer = person who is the first to do or discover sth and so makes it possible for others to follow enviously = with a feeling of wanting to be in the same situation as sb else; with the feeling of wanting sth that sb else has walrus moustache = (informal) long thick moustache that hangs down on each side of the mouth bottom line = the most important thing that you have to consider or accept; amount of money that is a profit or a loss after everything has been calculated lustre /'ləstə:/ = shining quality of a surface; quality of being special in a way that is exciting to tarnish = to spoil the good opinion people have of sb/sth 54 to on other regions I can't recall call them back It cuts reduces my opportunities to travel ]]> morale /mɔˈrɑ:l/ pressure /'preʃə:/ outrageously /,au'treidʒəsli:/ 20251107 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 250 = 225 euros active Change By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 3 Change pg 24 ex A B reading pg 24 Mercedes star twinkles once more market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 3 - Change 53 Describing change active textbook If you want things to stay as they are, things will have to change - Giuseppe Tomasi di Lampedusa, Italian writer ✓ ironic tone = changes are needed to achieve stability → can't resist to change? e.g. seasonal changes are inevitable Lexical material: Describing change pg 22 ex A B C speaking T / Cl How would you behave in a hostile work environment? ✓ look for common ground → build bridges pg 23 ex A vocab T / Cl When should you downsize your business? ✓ when the market is shrinking ✓ profit margins are decreasing set for homework pg 23 ex B C vocab pg 23 ex D speaking ]]> 52 hostile (to / towards sb/sth) = very unfriendly or aggressive and ready to argue or fight; strongly rejecting or opposed to sth to assess = sb/sth (as sth) to make a judgement about the nature or quality of sb/sth; (at sth) to calculate the amount or value of sth to launch (a product) = to introduce a product on a market 51 be notified about it They split (broke down) a big company for into smaller parts (departments) = restructuring ]]> 20251105 17:00-18:00 MSK | 15:00-16:00 CET 1 25 -25 + 275 = 250 euros active DVD case study commentary By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 2 - Travel Case study pg 21 writing an e-mail ✓ apologise for the inconvenience ✓ offer some good will gesture ✓ use writing file pg 127 market_leader_3rd_intermediate_course_book.pdf pg 21 writing an e-mail - feedback https://docs.google.com/document/d/1nC9ZFew7UQwKvD12f-g8RcvJCgbcr_TAa9DnFyx95pw/edit?tab=t.0 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 2 Travel 50 active textbook 49 DVD case study commentary active textbook DVD case study commentary Feedback How should BTS deal with client problems? ✓ understand clients' experience (what happened, worries, frustration...) ✓ assess what can be done → don't commit to anything you can't guarantee What steps can BTS take to avoid such problems? ✓ have preferred supplier arrangements ✓ guarantee levels of service, costs... ✓ set up a customer service What should BTS do now? ✓ treat important clients as 'special' ✓ provide goodwill gestures (e.g. better cars, rooms at lower price) ✓ solve all problems experienced → guarantee better service from now on ]]> 48 account manager = someone in a company who takes care of particular clients to downgrade sb/sth (from sth) (to sth) = to move sb/sth down to a lower rank or level to reassess = to think again about sth to decide if you need to change your opinion of it goodwill = good relationship between a business and its customers that is calculated as part of its value when it is sold goodwill gesture = small token to show appreciation, say sorry or show gratitude towards a customer or employee to delight = to give sb a lot of pleasure and enjoyment disruption = causing problems, noise, etc. so that sth cannot continue normally to quibble about / over sth = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful diverted = forced to change direction contingency = event that may or may not happen; possibility bcc = blind carbon copy, i.e. a copy is sent to this person, but other people will not see it 47 for into that partnership ...because they produce provide clients ... but which what is really annoyed annoying They really care of about their reputation ]]> 20251031 12:00-13:00 MSK | 10:00-11:00 CET 1 25 -25 + 300 = 275 euros active Case study - Business travel services By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 2 - Travel Case study pg 20 background - reading pg 21 Four claims market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 2 Travel 46 Setting up meetings active textbook Should you discuss problems on the phone or face to face? ✓ face to face (unless you want to avoid confrontation...) → set up a meeting pg 21 four claims reading pg 20 stage 1 pg 20 stage 2 stage 3 role play meeting ]]> 45 1 Dealing with complaints active edit_ol_qa pix/icons8-collaboration-100_white.png How should BTS deal with complaints? ✓ exceed customer expectations ✓ delight with the range of alternatives (...) to delight = to give sb a lot of pleasure and enjoyment To what extent can BTS be held responsible for these problems? ✓ establish whether BTS could influence the quality of service provided by their partner (...) ]]> Hotel problems ✓ consider partnering with hotel chains to be able to demand consistent standards ✓ give advance notice in the event there is no other decent hotel in the region ✓ run regular audits for BTS corporate needs ✓ impose penalties in the event of repeated complaints → change hotels if relevant Lost luggage 〆staff at customer service are unlikely to be motivated in times of a merger → BTS should be in touch with its partners on a regular basis, be aware of potential problems arising... → should have anticipated disruptions due to the merger 〆client should have involved BTS without delay → make sure clients know how to contact BTS via a hotline disruption = causing problems, noise, etc. so that sth cannot continue normally Car rental problem ✓ most car rental companies systematically offer an upgrade at the same price 〆reconsider partnering with staff with a 'take-it-or-leave-it' attitude 〆BTS should be held responsible for not having guaranteed the given car → show goodwill (to save business relationship with NeoTech) 〆BTS can't afford to quibble over USD 240 (keeping their contract with NeoTech is well worth it) → offer to reimburse the difference to quibble about / over sth = to argue or complain about a small matter or an unimportant detail Diverted flight 〆weather disrupting flight schedules shouldn't be treated as a rare contingency → renegotiate terms of the contract with the airline when in situations 'beyond control' → ensure airline provides a room per local legislation ✓ BTS needn't pay for hotel expenses but... → make a goodwill gesture? goodwill gesture = small token to show appreciation, say sorry or show gratitude towards a customer or employee 44 Tasks active textbook ]]> 43 DVD case study commentary active textbook DVD case study commentary Feedback How should BTS deal with client problems? ✓ understand clients' experience (what happened, worries, frustration...) ✓ assess what can be done → don't commit to anything you can't guarantee What steps can BTS take to avoid such problems? ✓ have preferred supplier arrangements ✓ guarantee levels of service, costs... ✓ set up a customer service What should BTS do now? ✓ treat important clients as 'special' ✓ provide goodwill gestures (e.g. better cars, rooms at lower price) ✓ solve all problems experienced → guarantee better service from now on ]]> 42 active textbook 41 account manager = someone in a company who takes care of particular clients to downgrade sb/sth (from sth) (to sth) = to move sb/sth down to a lower rank or level to reassess = to think again about sth to decide if you need to change your opinion of it goodwill = good relationship between a business and its customers that is calculated as part of its value when it is sold goodwill gesture = small token to show appreciation, say sorry or show gratitude towards a customer or employee to delight = to give sb a lot of pleasure and enjoyment disruption = causing problems, noise, etc. so that sth cannot continue normally to quibble about / over sth = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful diverted = forced to change direction contingency = event that may or may not happen; possibility bcc = blind carbon copy, i.e. a copy is sent to this person, but other people will not see it 40 proved meet | satisfy I have insurance of against that For At first, (it's better to make (carry out) an investigation I would covered cover their loss I'm gonna be bankruptcy bankrupt If I would were a client ... a request for recall calling back ]]> 20251028 12:00-13:00 MSK | 11:00-12:00 CET 1 25 300 20251026 -25 + 25 +300 = 300 euros active Telephoning, making arrangements Case study - Business travel services By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 2 - Travel pg 17 ex E vocab pg 18 ex B grammar Case study pg 20 background - reading pg 21 Four claims market_leader_3rd_intermediate_course_book.pdf zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 2 Travel 39 Telephoning, making & changing arrangements active textbook How do you usually make arrangements for a meeting? ✓ by phone ✓ by e-mail ✓ share your Google calendar (...) Functional language: Telephoning, making & changing arrangements pg 19 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_012.ogg market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_013.ogg pg 19 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_012.ogg pg 19 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_013.ogg Functional language: Answering the phone, making contact, stating your purpose, responding, closing useful language pg 19 ex D role play ]]> 38 engaged = (of a telephone line) being used to hold = to wait until you can speak to the person you have telephoned to put sb through to = to connect by telephone to come up = (of a problem) to appear suddenly or unexpectedly to make (it) = (about a meeting) to be able to do sth in time or at a particular time to postpone ~ sth (to / until sth) = to arrange for an event, etc. to take place at a later time or date Market Leader 3rd edition B1 Unit 2 Travel 37 Case study - Business travel services active textbook Dealing with e-mails of complaint When organising a business trip, do you make bookings yourself or outsource someone? ✓ outsource flight bookings, car rentals, accommodations → save time How often do you receive e-mails of complaint? How do you deal with them? 〆not when needed → such feedback relevant when testing a new service or product ✓ try to identify the root cause ✓ prioritise accordingly How do you deal with unhappy clients? ✓ assess whether the complaint is justified = distinguish fair claims from consumer terrorism → answer as soon as possible → dedicate a special account manager ✓ offer a refund ✓ give a discount What actions should BTS take to keep its dissatisfied clients from NeoTech? ✓ focus on senior executive expectations ✓ charm NeoTech with VIP offers → show results rather than just pay lip service → avoid being replaced by another service provider pg 20 background BTS Business Travel Services ]]> 36 to retain = to keep household name = name that has become very well known itinerary = travelling from place to place, especially to find work; plan of a journey, including the route and the places that you visit 35 visit go for breakfast Our flight didn't reschedule wasn't rescheduled I often have a deal with them People are not responsible of for results ]]> 20251017 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 50 = 25 euros active Hyatt Hotels - What business travellers want By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 2 - Travel pg 15 ex B vocab pg 16 ex B reading pg 17 article A Counting the ways to bridge the gulf market_leader_3rd_intermediate_course_book.pdf schedule 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 2 Travel 34 Hyatt Hotels active textbook How do you choose a hotel? What does it depend on? ✓ location > price ✓ reviews ✓ photos Hyatt Hotels pg 16 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_09.ogg T / Cl What could hotels do to add value to your stay? ✓ free, limitless access to ChatGPT ✓ recreation room for children ✓ nursery pg 16 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_010.ogg T / Cl Why have customers become more savvy? ✓ thanks to available on-line reviews & feedback ✓ trend in travelling more often but for shorter periods of time 〆most people can't afford to go on holiday for more than 10-15 days any more → take advantage of long weekends to visit other cities pg 16 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_011.ogg ]]> 33 What business travellers want active textbook How do you choose an airline? ✓ quality of parachutes ✓ cost > comfort → put up with stopover pg 16 ex A discussion pg 16 ex B reading What business travellers want pg 17 student A Counting the ways to bridge the gulf pg 17 ex C speaking pg 17 ex D vocab T / Cl How often do you have to push ground staff to get things done? ✓ employees are often exhausted (noise, overcrowded...) set for homework pg 17 ex E vocab ]]> 32 20210320-1043 Present continuous or conditional tense for a real event active grammar 31 20190418-1837 Future forms active decks deck_of_phrases_future_forms.csv 30 Grammar: Talking about the future active textbook future forms mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. future_forms_mindmap.pdf pg 18 ex A grammar set for homework pg 18 ex B grammar pg 18 ex C grammar ]]> 29 savvy = practical knowledge or understanding of sth buzzword = word or phrase, especially one connected with a particular subject, that has become fashionable and popular and is used a lot in newspapers, etc carrier = company that carries goods or passengers from one place to another, especially by air to dictate = to control or influence how sth happens openness = quality of being honest and not hiding information or feelings; quality of being able to think about, accept or listen to different ideas or people to give someone a lift = to take someone somewhere 28 speed high speed | fast internet I needed(= was obligatory) had (= had no choice) to watch a film in Swiss The main factor is affordable being affordable | affordability Sometimes I show my boarding pass by on my phone It's cancelled so I'll take the nearest next one ]]> 20251016 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 75 = 50 euros active Travel By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 2 - Travel pg 14 ex B vocab market_leader_3rd_intermediate_course_book.pdf schedule 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 2 Travel 27 1 Dream runners active edit_ol_qa pix/icons8-movie-100_white.png DreamRunners - Thomson Cruises ]]> Have you got itchy feet? thomson_cruises_presents_dreamrunners_1_1rint5mxm.mp4 Have you got itchy feet? ✓ enjoy travelling abroad ✓ do some tourism during longer weekend itchy = very strong or irresistible impulse to travel What was your best travel experience? What was your worst? ✓ enjoyed free time & last minute decisions when visiting new places of interest 〆disliked organised package tours with tight schedule & boring tourist guides → focus on quality time rather than quantity / variety of museums Why are they running? ✓ need to get back on board before the ocean liner departs What is this viral advertising about? ✓ possible activities & lifestyle when on a tour cruising ✓ can be exciting and not only for pensioners ≠ not just relaxing & drinking cocktails ✓ stopping in different ports & visiting exotic places every day Would you travel with this holiday maker? ✓ would not likely feel seasick on such a big vessel ✓ inspiring sights & adventures → no need to follow a particular tourist programme 26 Travelling experiences active textbook Have you got itchy feet? ✓ itchy = very strong or irresistible impulse to travel What was your best travel experience? What was your worst? (...) pg 14 ex A starting up Lexical material: Travel experience & common irritations T / Cl What is more important when on holiday: price or comfort? ✓ focus on comfort if you don't want to be irritated by petty things → increase speed (i.e. time spent on the journey itself) if you can afford it pg 14 ex B vocab pg 14 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_07.ogg T / Cl What do you find the most irritating at airports? 〆flight delays & cancellations 〆baggage trolleys needing special a token or coin pg 14 ex D discussion Lexical material: British English vs American English pg 15 ex A vocab set for homework pg 15 ex B vocab pg 15 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_08.ogg ]]> 25 to irritate = to annoy sb, especially by sth you continuously do or by sth that continuously happens queue /kju:/ = line of people, cars, etc. waiting for sth or to do sth jet lag = feeling of being tired and slightly confused after a long plane journey, especially when there is a big difference in the time at the place you leave and that at the place you arrive in trolley = small vehicle with wheels that can be pushed or pulled along and is used for carrying things e.g. a shopping / supermarket / luggage trolley reliability = which you can count on itchy feet = very strong or irresistible impulse to travel 24 have anxiety feel anxious when at sea Maybe there is exist a sauna He irritates is irritated by tiredness and jet lag ]]> 20251014 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 100 = 75 euros active Protecting your brand or going downmarket By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 1 Brands pg 13 writing an e-mail Report actions agreed during the meeting & to be taken ✓ explain which strategy/strategies you have chosen and why ✓ recycle expressions from pg 7 ex A B C ~ 250 words market_leader_3rd_intermediate_course_book.pdf schedule 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 1 Brands 23 Case study: Hudson Corporation - Writing feedback active textbook Dear Mr Wright, Thank you for our recent meeting. I would like to summarise the | some main ideas regarding Hudson’s expansion in the European market. We decided to combine two strategies - develop the Hudson brand and develop a wider product range - to reach customer base while maintaining the brand’s strong identity. Developing the Hudson brand: We will continue to promote Hudson as an exclusive, high-quality American brand. Endorsements by well-known European film stars and product placement in media will strengthen our premium image. Developing a wider product range: At the same time, we will introduce a more affordable product line manufactured in countries with lower production costs. This will allow us to make a medium-price segment and attract new customers who are dreaming to feel like a be as celebretti celebrity. It would deliver stable income for covering | to cover our overheads. By combining these two approaches, we can increase our market share and build brand awareness across Europe while preserving our reputation for quality. Could we arrange a meeting next week to discuss how we would implement that those ideas for target? ]]> 22 Case study: Hudson Corporation active Should you go down market & reposition the brand? textbook DVD case study commentary Repositioning the brand 〆doesn't build on the reputation of the brand → 'me too' category = the most dangerous strategy Developing the brand 〆which celebrities to use 〆perhaps different celebrities in different countries ✓ best option Hiring a top designer ✓ creative approach 〆requires market research to identify what look they want Developing a wider product range 〆too early → need to develop a central brand message first Stretching the brand 〆too early 〆lack of brand awareness in Europe E-commerce sales 〆not for luxury goods 〆not for high touch products → could damage sales in the US ]]> 21 down-market = (disapproving) cheap and of poor quality upmarket = designed for or used by people who belong to a high social class to rejuvenate = to make sb/sth look or feel younger or more lively 20 20251013 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 125 = 100 euros active Case study - Hudson Corporation Protecting your brand or going downmarket By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 1 Brands pg 12 Background pg 13 Marketing strategies for Europe - options reading market_leader_3rd_intermediate_course_book.pdf schedule 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 1 Brands 19 Case study: Hudson Corporation active Which product would you prefer to buy: made in America, or in China? textbook ✓ depends on needs & budget → flimsy, low-cost goods may have a negative impact on the environment → prefer American products if you can afford them 〆avoid fast-fashion Are European consumers more price conscious than American ones? ✓ Europeans tend to be more thrifty = less of a consumers' culture Is the quality of Asian products better value for money nowadays? ✓ general improvement of quality thanks to stringent import regulations ✓ fewer fake products → need to carry out a market survey in the USA to double-check (...) pg 12 background reading T / Cl Why would you want to buy a piece of luggage made in America? ✓ only because of quality? (...) Is there a European trend and taste for casual clothing? ✓ more thrifty? (...) Can Hudson improve sales by entering the European market if this market is price-conscious? → need to carry out a market survey in Europe (...) pg 12 market research discussion T / Cl Is quality an excuse for not designing exciting or innovative products? (...) Is penetrating a market abroad instead of rejuvenating the brand the right strategy? (...) pg 12 listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_06.ogg 4 opinions 1) spend more on advertising 〆 adapt products for European markets → expensive 2) favour an exclusive image (people like status) → position brand as luxury goods 3) go down market → outsource manufacturing to countries with cheaper labour 4) increase range & stretch brand → manufacture more sizes & models of suitcases 〆 sell gloves, hats... = controversial because costly in the short and medium run T / Cl What are the risks of going downmarket? 〆worse quality 〆damaged reputation as a luxury brand → poor brand awareness in new markets Should you protect your brand or go downmarket? ✓ if they failed in the USA, they will probably fail in Europe too → be more innovative pg 13 Marketing strategies for Europe - options → consider pros & cons → choose 2 strategies T / Cl Can Hudson compete with French and Italian manufacturers? ✓ target the nouveaux riches from emerging economies rather than wealthy pensioners Could G.Depardieu endorse the brand & help develop Hudson? (...) pg 13 task 1 2 pg 13 writing an e-mail Report actions agreed during the meeting & to be taken ]]> 18 USP = unique selling point gap = difference that separates people, or their opinions, situation, etc incentive ~ (for / to sb/sth) (to do sth) = something that encourages you to do sth to boost = to make sth increase, or become better or more successful to emphasise = to stress, single out as important craftsmanship = quality of design and work shown by sth that has been made by hand warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold down-market = (disapproving) cheap and of poor quality upmarket = designed for or used by people who belong to a high social class to set up = to create by putting components or members together to perceive = to understand or think of sth in a particular way finding = information that is discovered as the result of research into sth thrifty = (approving) careful about spending money and not wasting things fashion-conscious = aware of the latest fashions and wanting to follow them to rejuvenate = to make sb/sth look or feel younger or more lively 17 be decreased decrease their waste on expenses in logistics ]]> 20251010 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 150 = 125 euros active Taking part in meetings By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 1 Brands pg 10 ex C grammar market_leader_3rd_intermediate_course_book.pdf schedule 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 1 Brands 16 Taking part in meetings active textbook What sports would you sponsor in Russia if you wanted to increase your brand awareness? ✓ figure skating ✓ ice hockey (...) Functional language: Taking part in meetings pg 11 ex A B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_05.ogg T / Cl Would you jump at the chance to see a formula 1 race? 〆rather noisy, crowded, expensive 〆not environmentally friendly (...) Functional language: Asking for opinions, Giving opinions, agreeing/disagreeing, making suggestions T / Cl I'm not so sure [agree | disagree] ✓ disagree Useful language pg 11 ex C vocab pg 11 ex D role play T / Cl How can we achieve our sales target? → focus on sales potential, replace the line or improve promotion? pg 134 student A ✓ sales potential 〆wrong marketing strategy → new brand name & logo pg 140 student B ✓ fashionable jewellery 〆not competitive product → take the range out of the market and replace with a new line pg 143 student C ✓ product, brand name, sales potential 〆poor promotion → celebrity endorsement, Tv commercial Conclusion: → end the Cecile line? → or try to save it? ]]> 15 rival ~ (to sb/sth) (for sth) = person, company, or thing that competes with another in sport, business, etc USP = unique selling point gap = difference that separates people, or their opinions, situation, etc incentive ~ (for / to sb/sth) (to do sth) = something that encourages you to do sth to boost = to make sth increase, or become better or more successful to emphasise = to stress, single out as important craftsmanship = quality of design and work shown by sth that has been made by hand warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold down-market = (disapproving) cheap and of poor quality upmarket = designed for or used by people who belong to a high social class to set up = to create by putting components or members together to perceive = to understand or think of sth in a particular way finding = information that is discovered as the result of research into sth 14 excited exciting It would explode or encourage strengthen their image (OR it would increase the exposure of their image We're gonna be bankruptcy bankrupt if we... ... and we will see how it would be will work (OR how it works) Many people from 2nd the middle class can afford this jewellery Many companies would be appreciate our product ]]> 20251009 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 175 = 150 euros active Restless pursuer of luxury's future By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 1 Brands pg 7 ex B vocab (rescheduled from previous lesson) pg 8 ex B C reading pg 9 Restless pursuer of luxury's future market_leader_3rd_intermediate_course_book.pdf schedule 21.10 -> 09.10 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 1 Brands 13 Restless pursuer of luxury's future active textbook How do you build a luxurious brand image? ✓ conduct market research to identify the most profitable market segment ✓ focus on exclusivity ✓ find ambassadors among celebrities to endorse your brand Lexical material: Building luxury brands pg 8 ex A B reading pg 9 Restless pursuer of luxury's future pg 8 ex C reading comprehension ]]> 12 20191014-1946 Present simple vs present continuous active grammar 11 20200407-1605 Present simple vs present continuous active grammar 10 20201224-1203 The company sells vs sell active grammar 9 Grammar practice: Present simple and present continuous active textbook pg 10 ex B grammar set for homework pg 10 ex C grammar ]]> 8 trustworthy /ˈtrʌstˌwə:ðɪ/ = that you can rely on to be good, honest, sincere, etc; reliable to convey ~ sth (to sb) = to make ideas, feelings, etc. known to sb restless = unable to stay still or be happy where you are, because you are bored or need a change pursuer /pə:'su:ə:/ = person who is following or chasing sb to anticipate = to see what might happen in the future and take action to prepare for it suspicious ~ (of / about sb/sth) = feeling that sb has done sth wrong, illegal or dishonest, without having any proof exposure = fact of being discussed or mentioned on television, in newspapers, etc; publicity punch = power to interest people coverage = reporting of news and sport in newspapers and on the radio and television to endorse = to say publicly that you support a person, statement or course of action; to say in an advertisement that you use and like a particular product so that other people will want to buy it collocation = when 2 or more words are combined together more often than by accident and become a '(semi-)fixed' expression sweet tooth = strong appetite for sweet food 7 luxurious /lə'gʒə:i:əs/ advertisement /'dvə:təzmənt/ suspicious /sə'spiʃəs/ consumer /kənˈsju:mə/ trustworthy /'trəs,twə:ði:/ 20251007 12:00-13:00 MSK | 11:00-12:00 CET 1 25 -25 + 200 = 175 euros active Successful brands Restless pursuer of luxury's future By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader Intermediate 3rd edition Unit 1 Brands pg 8 ex B C reading pg 9 Restless pursuer of luxury's future market_leader_3rd_intermediate_course_book.pdf schedule 21.10 -> 09.10 24.10 -> 16.10 zoom_meeting.png Zoom meeting details L.Bogatyrev - Duncan Potter's Zoom Meeting Meeting ID: 589 650 112 Password: 8XUPie https://us04web.zoom.us/j/589650112 ]]> Market Leader 3rd edition B1 Unit 1 Brands 6 Describing your favourite brands active textbook If you want to buy clothes, what brand will you choose? ✓ depends if you are fashion oriented ✓ avoid fast fashion for ecological reasons pg 6 ex A 1 2 starting up video Mercedes-Benz A-Class 2018: World Premiere | Trailer Watch the video → answer the following questions https://www.youtube.com/watch?v=SkxAFPKJMqw T / Cl Would you want to have such a car? ✓ feel exclusive Why will you buy a Mercedes? ✓ because it is durable (...) Why are some people pro-brands? ✓ synonym of quality (...) pg 6 ex A 3 starting up pg 6 ex A 4 5 starting up T / Cl Are you ready to pay for the inflated price of a branded product? ✓ only if you are status conscious pg 6 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_01.ogg ]]> 5 to adore = to like sth very much value for money = a good compromise between quality and cost durable = likely to last for a long time without breaking or getting weaker sophisticated = having a lot of experience of the world and knowing about fashion, culture and other things that people think are socially important pro- = (prefix) in favour of; supporting to tailor ~ sth to / for sb/sth = to make or adapt sth for a particular purpose, a particular person, etc 4 Brand management active textbook Why should you have a celebrity to attend your product launch? ✓ attract attention of the media → product endorsement Isn't the lifecycle of an IPhone rather short? 〆most mobile phones become obsolete within a few years pg 7 ex A vocab set for homework pg 7 ex B vocab T / Cl How would you create brand loyalty in your region? ✓ sell a lifestyle, a dream rather than just a product 〆avoid being too frugal as in some European countries pg 7 ex C discussion ]]> 3 Brand image vs product characteristics active textbook What are the qualities of a strong brand? ✓ recognition ✓ communication of a set of appealing ideas pg 8 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_02.ogg pg 8 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_03.ogg T / Cl You need brand when there is [much | little] difference between competing products? ✓ little = brand image can communicate a set of ideas e.g. reputation rather than characteristics pg 8 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd01/market_leader_3rd_intermediate_audio_cd01_04.ogg pg 8 ex D discussion ]]> 2 brand awareness = how familiar people are with a brand (or its logo and slogan) brand image = ideas & beliefs people have about a brand brand stretching = using an existing name on another type of product endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product appealing = attractive or interesting market challenger = second best product or brand in a market to perceive = to notice or become aware of sth; ~ sth (as sth) to understand or think of sth in a particular way persuasive = able to persuade sb to do or believe sth to conduct = to organize and/or do a particular activity; to direct a group of people who are singing or playing music; to lead or guide sb through or around a place focus group = small, demographically defined group of people who participate in a guided discussion to share their opinions and perceptions about a specific topic, product, or service. This method is commonly used in market research to gather qualitative data and insights 1 loyalty for loyal to brands It depends of on my needs They follow by brands They don't change haven't changed clothes for 3 years ]]> schemes /'ski:mz/ clothes /'kləuðz/ and NOT /'kləuðəz/