rrwcgroup5 y18rrwcgroup5 20260422 151 142 95 2 89 78 49 Prepare for quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min (the url will be available here later) (the file will be available here later) Download onto your phone or tablet and listen carefully. directions from entrance 2 left down corridor pass cafeteria on the right lifts on the right 4th floor left down corridor up staircase left down corridor 477a from 477a right downstairs right 490a from 477a turn right down corridor to sofa room 323 room 616 as of 20180801 Hotel Navchalnikov dorog Басманный переулок, 1 Golman Aleksandr 8-903-163-18-71 or 499-262-57-57 advisor to deputy CEO Maya passenger service Tatiana law :%s/Optional homework/ Optional homework/g Prepare for quarterly test course outline - wish list pronunciation speaking more reading of articles as prep online attendance sheet https://disk.yandex.ru/i/osf_M0t_XFbYKQ https://www.rand.org/pubs/perspectives/PEA2510-1.html Vyacheslav Dubenin Chinese use both parts of their brains (because their language depends on images) Europeans use only one side of their brains 20240327 63 yo Nadezhda 20250123 У РЖД договор с компанией Skills First, они знают что Дункан к ним приходит о школы Skills First. Если ты уже упоминал Ready Skill, ничего страшного, можно сказать что это группа компаний. Ready Skill занимается массовыми проектами, Skills First бутиковая школа для ВИП клиентов ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc АНО ДПО "Корпоративный университет РЖД" RRWC GR5 БеловаТ.А. belovata@list.ru tbelova y18tbelova belovata@list.ru Давыдов С.В. serhio@yandex.ru Marina Grigorieva grig603@yandex.ru grigorievamv@center.rzd.ru 25 yo son Lisa Demchenko demchenko.elizaveta2016@yandex.ru 20260429 18:10-19:30 2 tbc Storytelling in presentations By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.4 Storytelling in presentations Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.4 Storytelling in presentations 61 active textbook What makes for good storytelling? ✓ rhetorical questions ✓ role playing various characters rather than using reported speech ✓ building climax ✓ cracking jokes (anti-climax) ✓ unexpected twists pg 64 ex 1 A B lead in pg 64 ex 2 3 listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_CB_6_01.mp3 pg 64 ex 4 speaking ]]> 60 Storytelling techniques active textbook pg 65 ex 5 A vocab pg 65 ex 5 B vocab → pg 154 audio script Functional language: Storytelling pg 65 ex 6 A B task ]]> 59 active textbook 58 active textbook 57 to turn out = to be shown or be found to be; to prove to be in the result or end 56 20260422 18:10-19:30 2 active Networking at a global fair Networking at a global fair | Storytelling in presentations By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.3 Business networking Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.3 Business networking 55 Networking at a global fair active textbook How do you convey a feeling of self-confidence & professional expertise when breaking the ice? ✓ start with a firm handshake = show this is a business-oriented conversation, not just small talk ✓ don't be arrogant or condescending = smile but don't be mocking ✓ give only a few metrics e.g. readership, customer size ✓ avoid direct selling (aka hard sell) → don't deliver an anonymous pitch (i.e. without understanding your interlocutor's needs) pg 63 ex 4 A video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u6_l3_6.3.1.mp4 T / Cl How can you focus on networking & avoid direct selling? ✓ ask open questions → give the opportunity to discover & learn from each other 〆avoid asking for confirmation of your assumptions (with closed questions) ✓ avoid a one-way conversation → make room for give and take = avoid behaving like a vampire pg 63 ex 5 vocab pg 63 ex 6 A B speaking ]]> 54 to steer = to control the direction in which a boat, car, etc. moves; to move in a particular direction; to take control of a situation and influence the way in which it develops off the beaten track = not well-known and far away from the places that people usually visit to pique /'pi:k/ someone's interest = to make someone feel interested in something or someone to get the hang of something = to learn how to do something or use something neat (That's ~) = simple and effective; free from what is tawdry or unbecoming tawdry = (disapproving) intended to be bright and attractive but cheap and of low quality; involving low moral standards; extremely unpleasant or offensive 53 time did it take you to you get the hang of Moscow life (OR life in Moscow)? ]]> 20260415 18:10-19:30 2 active Business networking By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.3 Business networking pg 62 ex 2 A reading pg 62 Networking at a trade fair Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.3 Business networking 52 Networking active textbook Networking is more about farming than it is about hunting - Ivan Misner. Do you agree? ✓ focus on building long-lasting rapport e.g. chit-chatting (small talk) like the birds in the photo → need to nurture your relationships = reap the benefits only later ✓ scratch my back and I'll scratch yours ≠ avoid taking advantage of your talent pool without a win-win outcome e.g. imagine a round table between you and your partners pg 62 ex 1 A B lead in pg 62 ex 1 C speaking T / Cl How could taking part in forums in professional social media (e.g. LinkedIn) help improve your language & networking skills? ✓ read about current trends & recycle topics for breaking the ice ✓ prepare for possible conversations you may have with your peers (relevant to small talk) ✓ anticipate future professional skills ✓ learn new expressions relevant to your industry ✓ follow (prominent) speakers, influencers... ✓ reply to or comment on a few posts to practise language (and perhaps get noticed) ✓ rehearse your narrative to improve self-confidence for meeting later face-to-face Concl: LinkedIn is not only for job hunting! pg 62 ex 2 A reading pg 62 Networking at a trade fair pg 63 ex 2 B reading pg 63 conversation pg 63 ex 3 A B role play → pg 129 journalist → pg 133 business owner pg 63 ex 3 C speaking ]]> 51 to nurture = to help sb/sth to develop and be successful; to have a feeling, an idea, a plan, etc. for a long time and encourage it to develop to reap = to obtain sth, especially sth good, as a direct result of sth that you have done to strike up = to begin, initiate to drum up = to get by trying or asking again and again; attract or encourage by continued effort 50 loudly aloud I'll be appreciated appreciate if you (can) give me some information ]]> 20260408 18:10-19:30 2 active Evolving tourism By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.2 Evolving tourism pg 60 ex 2 reading pg 60 Spanish tourism’s journey from mass market to luxury Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.2 Evolving tourism 49 Spanish tourism’s journey from mass market to luxury active textbook What kind of tourists are better to host: low-cost package holidays or high-end visitors? Why? 〆low-cost package holidays generate revenue for tour operators and international chains of holiday resorts rather than the local residents ✓ high end visitors will help fight tourism-phobia ✓ local workforce may make a better living out of upmarket requests 〆expensive, luxurious tourism infrastructure could be less relevant to the local population's genuine needs e.g. spa, posh restaurants, golf course pg 60 ex 1 speaking pg 60 ex 2 reading pg 60 Spanish tourism’s journey from mass market to luxury pg 60 ex 3 vocab T / Cl Is eco-tourism still in its infancy in Russia? Why / why not? 〆costly investment 〆little demand 〆not enough societal awareness pg 60 ex 4 speaking Grammar: Review of past tenses and discourse markers pg 61 ex 5 A B grammar set for homework pg 61 ex 6 A B grammar pg 61 ex 7 A B grammar Functional language: Writing about tourism development for an in-flight magazine T / Cl What unique destination would you advertise in an on-flight magazine? What is appealing about its cachet? e.g. Altai ✓ no mass tourism or tourist traps due to lack of infrastructure 〆would perhaps refuse helicopters dropping skiers at the top of Kamchatka mountains pg 61 ex 8 writing ]]> 48 homage /ˈhɔmɪdʒ/ = (formal) something that is said or done to show respect for sb cachet /ˈkæʃeɪ/ = having a special quality that people admire and approve of tourism-phobia = growing fear, dislike, or resentment among local residents toward tourists and the negative impacts of mass tourism, particularly in popular European urban destinations. It is not usually a clinical phobia, but rather a socio-political response to overcrowding, high housing costs, and disruption of local life. rowdy /ˈraudɪ/ = (of people) making a lot of noise or likely to cause trouble 47 20260401 18:10-19:30 2 active Tourist accommodation debate By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.1 The impact of tourism pg 59 ex 6 7 vocab Unit 6.2 Evolving tourism pg 60 ex 2 reading pg 60 Spanish tourism’s journey from mass market to luxury Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.1 The impact of tourism 46 Tourism and hospitality active textbook What are the employment prospects resulting from tourism development? ✓ hotels, restaurants and other catering outlets need to be supplied → prefer to use local ingredients = capitalise on their connection to the area ✓ local enterprises producing gift items like textiles, artwork and ceramics can benefit directly from the increase in customer numbers ✓ demand for building and renovation work to supply facilities will grow → local tradesmen likely to see an increase in business Lexical material: Tourism and hospitality pg 58 ex 5 vocab pg 59 ex 6 vocab set for homework pg 59 ex 7 8 vocab Functional language: Running a tourist accommodation debate T / Cl What could be the challenges of building an international hotel in a lush, pristine area? ✓ preserve the natural environment despite a tourist boom ✓ develop the local infrastructure for a tourist hotspot ✓ provide logistics & supply chain for visitors' needs resulting from mass tourism (...) pg 59 ex 9 A B project → pg 125 group A tourist board in favour of the international hotel chain's plans ✓ reduce unemployment ✓ give the local economy a boost → pg 134 group B local resident against building hotels 〆spoil areas of natural beauty 〆put more pressure on local infrastructure ]]> 45 Bed and Breakfast (B&B) = typically a small, private home where the owner lives on-site, offering a cosy, personalized stay with breakfast included. A Guest House is generally a larger, more commercial, hotel-like property, often with off-site management, higher privacy, and fewer owner interactions lush = beautiful and making you feel pleasure; seeming expensive; (of plants, gardens, etc.) growing thickly and strongly in a way that is attractive; covered in healthy grass and plants pristine /ˈprɪstaɪn/ = fresh and clean, as if new; not developed or changed in any way; left in its original condition 44 skill /skil/ scale /'skeil/ ... otherwise they will bring meetings protest | take to the street | go on strike and... ]]> 20260325 18:10-19:30 2 active The business of tourism By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 6.1 The impact of tourism Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 6.1 The impact of tourism 43 Benefits and impact of tourism in Iceland active textbook What are the benefits of sustainable tourist destination development for the local economy? ✓ growth of the tourist industry can provide new income streams e.g. new business opportunities for the local population ✓ help areas which may be remote and otherwise underdeveloped → need to balance the impact and challenges with the economic benefits What does the following quote suggest? To move, to breathe, to fly, to float. To gain all while you give, To roam the roads of lands remote, To travel is to live. Hans Christian Andersen, Danish author, 1805-1875 To gain all while you give ✓ tourism should be a mutual exchange pg 58 ex 1 lead in pg 58 ex 2 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u6_l1_6.1.1_ME_l.mp4 pg 58 ex 3 reading pg 58 ex 4 speaking ]]> 42 to roam = to walk or travel around an area without any definite aim or direction; to wander to overrun = (especially of sth bad or not wanted) to fill or spread over an area quickly, especially in large numbers tenant = person who pays rent for the use of a room, building, land, etc. to the person who owns it to put a cap on = to set a maximum limit, restriction, or upper bound on an amount, activity, or expense. It is commonly used in business or financial contexts to control spending, such as "putting a cap on bonuses," or to limit capacity, like "capping class sizes" photobombing = action of spoiling a photograph by unexpectedly appearing in the camera's field of view as the picture is taken, typically as a prank or practical joke guest house = private house offering accommodation to paying guests 41 20260318 18:10-19:30 2 active Advertising copy By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.5 Advertising copy pg 56 ex 2 reading → pg 140 website copy Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5.5 Advertising copy 40 Advertising copy active textbook What do you need to keep warm beside a cosy fireplace? slanket = blanket with sleeves How would you convince someone to buy a rather unusual item? ✓ use metaphors ✓ focus on how irreplaceable it will soon turn out to be → can't imagine how you lived without it before = promise pg 56 ex 1 lead in pg 56 ex 2 reading → pg 140 website copy T / Cl Do you really need to know the exact size of the item you read about in a web-site copy? 〆probably not, unless you have already been convinced What are the weaker points of different web-site copies? At what stage of the customer journey would you expect to find them? 〆version 1 is designed to help choose & place an order = final stage (mostly call to action) 〆version 2 may be too factual & dry = final stage 〆version 3 is perhaps too conversational, emotional & pushy = early stage 〆version 4 may lack practical details if you are about to place an order = hook to arouse interest in a new product, perhaps never seen before on the market ✓ version 3 features perhaps the most adequate persuasive techniques 〆no call for action ✓ version 2 could be the most adequate before placing an order Why not buy one for yourself and another for a loved one? = call for action rather than persuading pg 56 ex 3 vocab → pg 140 website copy T / Cl Do you believe Aristotle's techniques of persuasion are relevant to advertising? ✓ logos (logic, reason and facts) = narrative leading to placing an order (call to action) ✓ pathos (feelings and emotion) = more pertinent when pitching face to face ✓ ethos (your credibility as a speaker based on your character and expertise) 〆little evidence of credibility in given versions → need celebrity endorsement Concl: ✓ find a balance between features & benefits i.e. product design vs customer perspective pg 56 ex 4 reading → pg 140 website copy ]]> 39 Snuggle slippers active textbook How do you keep your toes warm in the middle of winter? ✓ wear 2 pairs of socks ✓ put your feet on a radiator (...) pg 56 ex 5 A B C task → design a web-site copy ✓ anticipate your target customers' needs → assess whether you should convince or just call to action ✓ recycle the following structure 1 Opening hook to get attention 2 Product info, both features and benefits 3 Persuasive techniques 4 Call to action ✓ find a balance between features & benefits ]]> 38 advertising copy = written or spoken text in advertisements designed to persuade, inform, and prompt a specific action—such as buying a product, clicking a link, or subscribing to a service. It is a crucial, creative element of marketing found in print, digital ads, social media, and billboards slanket = blanket with sleeves fleece = woolly covering of a sheep or a similar animal loved one = person that you love, usually a member of your family, a romantic partner or a close friend to snuggle (~ up / down to) = to get into, or to put sb/sth into, a warm comfortable position, especially close to sb bestie = someone's best friend (common with women or girls) flax = plant with blue flowers, grown for its stem that is used to make thread and its seeds that are used to make linseed oil to retain = to continue to hold or contain sth 37 pathos /ˈpeɪθɔs/ ethos /ˈi:θɔs/ 20260311 18:10-19:30 2 active Strategies for building trust By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.4 Building relationships on trust pg 55 ex 4 A vocab (hint: start completing from pt 5,6,7,8 and then 1,2,3,4) pg 55 ex 5 A reading pg 55 Professional context Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5.4 Building relationships on trust 36 Strategies for building trust active textbook Have you got any strategies for building trust? ✓ smile (but make it contrived) ✓ respond to eye contact but don't impose it (could be perceived as a form of aggression) → create rapport ✓ behave in an ethical way e.g. avoid any form of discrimination or prejudice → make a positive atmosphere ✓ exhibit professional competence ✓ keep your word → begin to build trust effectively Useful language Lexical material: Strategies for building trust, empathy, reliability, integrity, competence, similarity, information sharing, honesty pg 55 ex 4 A B vocab pg 55 ex 5 A reading pg 55 Professional context pg 55 ex 5 B role play → pg 126 student A buying manager → pg 130 student B sales manager ]]> 35 1 Role play active role_play pix/icons8-theatre-mask-100_white.png You have to negotiate the sale / purchase of goods with a business partner. You met each other only once at an exhibition but have kept in touch by e-mail because you had shown interest in each others' needs. Recycle new expressions and language. → practise strategies for building trust, empathy, reliability, integrity, competence, similarity, information sharing, honesty You are a purchases manager under pressure to fill up stocks before Xmas. You need a varied assortment of cutting-edge products catering for high and low shelf customer expectations. delivery before 30.11 ← ideal outcome by 06.12 ← acceptable by 15.12 ← BATNA later than 15.12 ← not acceptable quantities 1000+ ← acceptable 800 ← ideal outcome 500 ← acceptable 350 ← BATNA 250 ← not acceptable price / unit 25 ← not acceptable 20 ← BATNA 15 ← acceptable 10 ← ideal outcome We have read very positive reviews of your products and believe you may ... ← trust first As promised when we first met, we'd love to ... ← demonstrate integrity We probably have in mind the same trendy ... ← establish similarity I imagine it’s quite demanding to provide such quantities by ... ← show empathy To be transparent, we have a limited budget of... ← be open You are a sales manager eager to get rid of 250 end-of-life products at a competitive price. Your production dept is working round the clock to satisfy other industrial customers. You might be able to offer your latest models in smaller quantities (100). delivery before 30.11 ← not acceptable by 06.12 ← BATNA by 15.12 ← ideal outcome later than 15.12 ← acceptable quantities 1000+ ← not acceptable 800 ← acceptable 500 ← BATNA 350 ← acceptable 250 ← ideal outcome price / unit 25 ← ideal outcome 20 ← acceptable 15 ← BATNA 10 ← not acceptable It seems we have the same experience about ... ← establish similarity I understand your needs and ... ← show empathy Obviously you know your business better than we do, but I’m sure we can help ← prove competence 34 to exhibit = to show clearly that you have or feel a particular feeling, quality or ability contrived = (disapproving) planned in advance and not natural or genuine; written or arranged in a way that is not natural or realistic prejudice = unreasonable dislike of or preference for a person, group, custom, etc., especially when it is based on their race, religion, sex, etc rapport /ræˈpɔ:/ = friendly relationship in which people understand each other very well 33 speak tell you about the plans There is no aren't so much many colours ]]> 20260304 18:10-19:30 2 active Building relationships on trust By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.3 Presenting research data pg 53 ex 5 vocab Unit 5.4 Building relationships on trust pg 54 ex 1 B reading pg 54 Trust - and why you can't ignore it Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5.4 Building relationships on trust 32 Trust - and why you can't ignore it active textbook You must trust and believe in people, or life becomes impossible - A.Chekhov. Do you agree? ✓ grant people some credit before you actually know them → allow them to make mistakes = show empathy & forgiveness trust = belief that sb/sth is good, sincere, honest, etc. and will not try to harm or deceive you → discuss before judging = accept differences pg 54 ex 1 A lead in pg 54 ex 1 B reading pg 54 Trust - and why you can't ignore it pg 54 ex 2 A B listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_CB_5_01.mp3 pg 54 ex 3 A B listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_CB_5_02.mp3 ]]> 31 empathy = ability to understand another person's feelings, experience, etc 30 of about his health (= she shows empathy) ]]> 20260225 18:10-19:30 2 active Presenting research data By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.2 Persuasion pg 51 ex 6 7 grammar Unit 5.3 Presenting research data Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5.3 Presenting research data 29 Discussing research findings active textbook What is more useful when delivering a presentation: paraphrasing information to make sure your audience gets the big picture, or drawing attention to the most important facts? ✓ drawing attention to particular aspects can help avoiding information glut → provide additional data only for support to possible questions ✓ paraphrasing bullet points is rather relevant during the introduction & conclusion → make sure the audience fully understands the narrative progression & consequences = getting the big picture → don't confuse presentations with detailed reports pg 52 ex 1 lead in T / Cl Shouldn't readers interested in lifestyles be more interested in sports? 〆greater numbers keen on society, entertainment & technology What can you tell from the reading habits? ✓ mostly from their phone → probably while commuting What do attention time & geographic data show? ✓ well-read, intellectual people keen on society & technology → probably 30-50 yr old age group ✓ almost half of readers are outside the UK → contents appeal to an international & well educated audience = white collars with internal aspirations ✓ should be more willing to pay for a subscription What does the reader poll suggest? ✓ qs 3 suggests readers don't really know what could improve the magazine ✓ qs 1 & 2 confirm readers are usually satisfied pg 52 ex 2 reading Presenting and discussing research findings T / Cl Does reader engagement data suggest they should introduce a membership subscription service? 〆probably not very conclusive pg 53 ex 3 A role play student A student B pg 53 ex 3 B C speaking ]]> 28 Presenting research data active textbook Should decisions based on a presentation be data informed or data driven? ✓ probably data informed → interpreting data can be challenging e.g. is 26% of readers willing to subscribe a positive or negative piece of information? = not significant if you take data informed decisions 〆data driven decisions should be unquestionable - 26% is not enough Functional language: Presenting research data pg 53 ex 4 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u5_l3_5.3.1.mp4 set for homework pg 53 ex 5 vocab T / Cl Does AI fare well with your decision-making process? 〆risks churning out half-baked solutions ✓ increases the odds of overlooking details → may feel bland and anonymous if not refined by a human pg 53 ex 6 A B speaking ]]> 27 to resonate (with sb/sth) = to remind sb of sth; to be similar to what sb thinks or believes to fare = to be successful/unsuccessful in a particular situation the odds = degree to which sth is likely to happen to churn out = (informal, often disapproving) to produce sth quickly and in large amounts bland = with little colour, excitement or interest; without anything to attract attention 26 an attention of the audience ]]> 20260218 18:10-19:30 2 active Persuasion By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.1 Marketing strategies pg 49 ex 7 vocab Unit 5.2 Persuasion pg 50 ex 2 3 reading pg 50 Advice for time-pressed executives Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5.2 Persuasion 25 Advice for time-pressed executives active textbook What will persuade you to purchase a product: the fact that it has positive reviews or learning that other people buy it? 〆be wary of the herd instinct 〆a product for the masses isn't necessarily what you want → focus on reviews by experts pg 50 ex 1 lead in pg 50 ex 2 3 reading pg 50 Advice for time-pressed executives T / Cl Do you believe in small big: small changes that spark big influence (by R.Cialdini)? ✓ rather universal principles ✓ should be taken for granted ]]> 24 20200122-1907 Participle clauses active grammar 23 20190418-1837 Drill: Participle clauses active review grammar_participle_clauses_selection_b2_03.csv 22 Grammar: Participle clauses active textbook set for homework pg 51 ex 7 grammar pg 51 ex 8 A B speaking ]]> 21 time-pressed = in a hurry, under immense time pressure, or having very little time remaining to complete a task drawing on = using one's experience, talents, or skills as a resource to concede = to admit that sth is true, logical, etc; to give sth away, especially unwillingly; to allow sb to have sth to debunk = to show that an idea, a belief, etc. is false; to show that sth is not as good as people think it is herd instinct = natural tendency in people or animals to behave or think like other people or animals inventory = written list of all the objects, furniture, etc. in a particular building; stock cash cow = part of a business that always makes a profit and that provides money for the rest of the business 20 20260211 18:10-19:30 2 active Marketing strategies By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 5.1 Marketing strategies pg 49 ex 6 vocab Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 5 Customer engagement Unit 5.1 Marketing strategies 19 Marketing strategies active textbook What is more important in marketing: the product or the customer? ✓ the customer → be customer centric ✓ customer loyalty is essential to survive in a disruptive market pg 48 ex 1 lead in pg 48 ex 2 A speaking pg 48 ex 2 B video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u5_l1_5.1.1_ME_l.mp4 pg 48 ex 3 video T / Cl Are you easily tricked by the decoy effect? decoy effect (in marketing) = cognitive bias where consumers change their preference between two options when a third, "dominated" option (the decoy) is introduced. This strategy pushes buyers toward a more expensive, target option by making it look like a significantly better value compared to the inferior, mid-tier, or overpriced decoy pg 48 ex 4 speaking Lexical material: Influencing customer behaviour T / Cl Have you ever been under the impression of being misled, or wholeheartedly invited, when shopping? ✓ tourist trap in Italy or Turkey (...) Are you more inclined to buy a product if it has been recommended to you by a friend? ✓ provided it is reasonably priced... pg 48 ex 5 vocab pg 49 ex 6 vocab set for homework pg 49 ex 7 vocab ]]> 18 Planning a marketing campaign active textbook What will influence your purchasing decision: on-line research or a sales person's pitch at the point of sale? ✓ feedback or a new perspective on your initial choice → look for confirmation of your gut feeling pg 49 ex 8 speaking Functional language: Planning a marketing campaign pg 49 ex 9 A speaking pg 49 ex 9 B C presentation ]]> 17 decoy = thing or a person that is used to trick sb into doing what you want them to do; going where you want them to go, etc; animal or a bird, or a model of one, that attracts other animals or birds, especially so that they can be shot by people who are hunting them decoy effect (in marketing) = cognitive bias where consumers change their preference between two options when a third, "dominated" option (the decoy) is introduced. This strategy pushes buyers toward a more expensive, target option by making it look like a significantly better value compared to the inferior, mid-tier, or overpriced decoy to get one over on sb = to outsmart to buy into = to accept an idea trick up one's sleeve = secret plans or ideas to tap into = to make use of a source of energy, knowledge, etc. that already exists; (BrE, informal) to persuade sb to give you sth, especially money legal standing | locus standi = legal right or capacity of a party to bring a lawsuit or initiate legal proceedings in court. It requires the plaintiff to demonstrate a direct, tangible stake—a "sufficient connection to and harm from the law or action challenged"—to ensure only genuine disputes are adjudicated well-versed = having a lot of knowledge about something more than meets the eye = more difficult to understand or involves more things than you thought at the beginning 16 20260204 18:10-19:30 2 active Supply chain choices By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 4.4 Reporting and planning pg 45 ex 5 A vocab Unit 4.5 Supply chain choices pg 46 ex 2 reading pg 139 Report: Choice of supplier for the Central America region Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 4.5 Supply chain choices 15 Supply chain management active textbook Has SCM (supply chain management) become easier or more challenging thanks to globalisation? ✓ globalisation provides more competitive opportunities 〆some markets may call for more localised products → need to find suppliers able to move away from a mass production model ✓ demonstrate scalability & customisation options for various customers pg 46 ex 1 lead in pg 46 ex 2 reading pg 139 Report: Choice of supplier for the Central America region T / Cl Why - in a business report - would you give recommendations after the introduction and not just at the end, after the conclusion? ✓ tell them what you're going to tell them ✓ tell them ✓ tell them what you told them = typical linear active discourse structure ✓ reminiscent of BLUF = bottom line up first - communication practice common in the military and professional settings that places the main point, conclusion, or recommendation at the very beginning of an email, report, or conversation, rather than burying it at the end. This improves efficiency by allowing readers to grasp the key takeaway immediately ✓ reminiscent of the Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms Lexical material: Report structure, linking expressions, building an argument T / Cl What is more appropriate in deploying a business solution: [suggestion | recommendation]? ✓ recommendation = official advice given to someone, especially about what to do → follows up feedback gathered after rolling out the initial product ✓|〆suggestion = idea, plan or possibility that someone mentions → perhaps more appropriate for brainstorming during the early stages of a product development What is more relevant in a report: [proposal | recommendation]? How does it depend on the stage you are at? 〆proposal could be perceived as too firm & restrictive in early business stages = plan or suggestion which is made formally to an official person or group ✓ recommendation → remain open to achieve a consensus ✓ proposal should come after the recommendation and NOT before → report > recommendation > proposal pg 46 ex 3 4 vocab T / Cl What sounds more professional: a balanced or categorical view? ✓ balanced view → use measured language ! more relevant to negotiations than reports... 〆don't use too much measured language in a report - may feel vague e.g. largely, generally, to some extent → should be based on facts rather than estimates Conclusion: ✓ do use facts & figures 〆don't overload recommendations with data pg 46 ex 5 A reading pg 140 New supplier for SE Asia assembly plant pg 46 ex 5 B C writing → practise linking expressions, building an argument, measured language ]]> 14 bottleneck = narrow or busy section of road where the traffic often slows down and stops; anything that slows down development or progress, particularly in business or industry to future-proof = to make (a product or system) unlikely to become obsolete or fail in the future sole = unique JIT (just in time) ~ manufacturing = lean, "demand-pull" production strategy where materials are ordered and received only as needed for production, rather than stockpiled. Developed by Toyota in the 1950s, this method minimizes waste, reduces inventory storage costs, and improves efficiency by aligning manufacturing directly with customer demand BLUF = bottom line up first - communication practice common in the military and professional settings that places the main point, conclusion, or recommendation at the very beginning of an email, report, or conversation, rather than burying it at the end. This improves efficiency by allowing readers to grasp the key takeaway immediately Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms 13 misleaded misled when I was invited to buy this jacket ]]> 20260128 18:10-19:30 2 active Reporting and planning By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 4.4 Reporting and planning pg 44 ex 1 B reading The change curve concept Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 4.4 Reporting and planning 12 The change curve concept active textbook Are you resilient? How do you react to changes? ✓ need to bite the bullet♣ a couple of times to become resilient♠... ♣ to bite the bullet = to decide to do something difficult or unpleasant that one has been putting off or hesitating over ♠ resilient = able to feel better quickly after sth unpleasant such as shock, injury, etc pg 44 ex 1 A lead in pg 44 ex 1 B reading The change curve concept pg 44 ex 1 C speaking pg 44 ex 2 speaking pg 44 ex 3 A listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_CB_4_01.mp3 ]]> 11 Communicating about change active textbook What is more relevant when breaking out bad news: communication or motivation? ✓ communication > motivation pg 44 ex 3 B speaking pg 44 ex 4 A listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_CB_4_02.mp3 T / Cl What should you stress when explaining changes? ✓ focus on how roles will change 〆don't spend too much time on regrets about job cuts pg 44 ex 4 B speaking ]]> 10 Reflecting on change active textbook With hindsight, would you have done anything differently in your job? ✓ focus more on AI opportunities ✓ invest in lifelong learning schemes Lexical material: Reflecting on change pg 45 ex 5 A B vocab pg 45 ex 6 A reading Consulting for the future pg 45 ex 6 B C role play → recycle questions → ask follow-up questions ]]> 9 resilient = able to feel better quickly after sth unpleasant such as shock, injury, etc to bite the bullet = to decide to do something difficult or unpleasant that one has been putting off or hesitating over to settle = to put an end to an argument or a disagreement; to decide or arrange sth finally; to make a place your permanent home; to make your permanent home in a country or an area as colonists; to make yourself or sb else comfortable in a new position; to put sth carefully in a position so that it does not move; to become or make sb/sth become calm or relaxed, come to rest; ~ (on / over sth) to fall from above and come to rest on sth; to stay for some time on sth; to sink slowly down, to make sth do this leaseholder = person who pays the owner of a piece of land or a building in order to be able to use it hindsight = understanding that you have of a situation only after it has happened and that means you would have done things differently FOBO /ˈfəʊ bəʊ/ = abbreviation for “fear of becoming obsolete”: a worried feeling that you may lose your job because your role can be done by AI boutique hotel = small, stylish and fashionable hotel that is not part of a chain 8 terms conditions Nobody explained us the necessity of this restructure restructuring to us ... what changes they will be expected expecting | what changes they will expect ]]> 20260121 18:10-19:30 2 active Finding solutions By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 4 Disruptors pg 41 ex 6 grammar pg 42 ex 2 reading pg 42 Developing a more sustainable business model Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> Business Partner C1 Unit 4.3 Finding solutions 7 Brainstorming active textbook How do you make sure brainstorming is effective? ✓ don't ignore any fanciful ideas ✓ let everyone participate ✓ distinguish thinking outside the box from going off-topic (...) Functional language: Brainstorming pg 42 ex 1 A lead in pg 42 ex 1 B lead in → pg 127 brainstorming guidelines T / Cl To what extent do you believe brainstorming should be inclusive? ✓ make sure both left and right brain types of people participate pg 42 ex 2 reading pg 42 Developing a more sustainable business model pg 43 ex 3 A B roleplay → practise functional language from pg 41 ex 6 grammar Had we... I wish I wonder if... If only... Let us... Speculating for a moment... Supposing... Were we to develop... pg 129 student A pg 131 student B pg 133 student C ]]> 6 Developing ideas active textbook How can you build on others' ideas? ✓ use 'and' rather than 'but' pg 43 ex 4 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u4_l3_4.3.1.mp4 pg 43 ex 5 vocab pg 43 ex 6 A B speaking ]]> 5 to go off-topic = to start to talk about sth that is not connected with the main point of what you are saying to defer = to delay sth until a later time left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others vulnerable = weak and easily hurt physically or emotionally to level off = to become even crowd sourcing = practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet hard / soft paywall = arrangement whereby access is restricted to users who have paid to subscribe to the site; sot paywall offers some free content and/or access to a limited number of articles crunch time = important and often unpleasant situation or piece of information; (especially AmE) a situation in which there is suddenly not enough of sth, especially money to tap into = to make use of a source of energy, knowledge, etc. that already exists to pitch in = to join in and help with an activity, by doing some of the work or by giving money, advice, etc off the wall (AmEn) = eccentric, unconventional to lag behind = to move or develop slowly or more slowly than other people, organizations, etc to plough (~ money into) = to turn over growing crops, grass, etc. with a plough and mix them into the soil to improve its quality; to put money made as profit back into a business in order to improve it tier = row or layer of sth that has several rows or layers placed one above the other; one of several levels in an organization or a system to throw up = to produce questions, problems, ideas, results... 4 'm don't wonder if (I have no doubt that) some competitors have already introduced this model before ]]> 20260114 18:10-19:30 2 active Transnistria (Lisa) By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 4 Disruptors pg 41 ex 6 grammar pg 42 ex 2 reading pg 42 Developing a more sustainable business model Business Partner C1 coursebook Vznaniya meeting details https://webinar.vznaniya.com/rooms/56o-1tx-ktb-8ep/join ]]> 3 active textbook 2 1