skabanov y23skabanov 20240614 (send the link to your google doc (in edit mode!) icons8-reading-100.png quarterly test Prepare for quarterly test vocab pre teach functional language grammar focus smartphone or tablet device listening Download onto your phone or tablet and listen carefully. ]]> sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc sbook_plugins/payment_history_generated_from_xml_clog_sbook.inc Sergey Kabanov sergey.kabanov@miele.com www.ictnle.com login: skabanov password: y23skabanov 4hr 7min marathon St P only ~3000 people ≠ ~10000 people in Moscow, London 20230918 marathon 3hr52 pace 5'30 ~4'40 played the piano 7 years not really playing any more 14 yo daughter 20231120 areas for improvement customer delight Methodology: Plan for presenting case studies (template) background SWOT actions recommendations Thinking, Fast and Slow Paperback – April 2, 2013 by Daniel Kahneman *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers. Media Markt changed its red colour in RF bc was copied by M-Video found all distribution outlets had already been booked by M-Video had stores twice the size of M-Video many managerial mistakes was never profitable in RF bought 15% of M-Video shares sold out to M-Video 20230424;;0 20230421;;0 20230417;;0 20230414;20230419;5000 20230410;;0 20230403;20230410;5000 20230331;20230401;2500 20230327;20230327;2500 20230324;20230326;2500 20230320;20230320;2500 20230313;20230314;2500 20230310;20230312;2500 20230306;20230306;2500 20230303;20230303;2500 20230227;20230227;2500 20230222;20230224;2500 20230220;20230220;2500 20230217;20230217;2500 civilisations looking at the past to understand the future ✓ anthropology ✓ history ✓ religion ✓ culture https://www.tender.pro/ tenderpro ✓ open to all ✓ companies pay for service Rusal WeMentoring ✓ mentoring ✓ sales mentoring ✓ corporate anthropology SK payment on delivery + commission on results (after min 6-months) 20240617_date_to_be_confirmed 15:45-16:45 1.5 1666 tbc Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Mentoring in Advanced Practice Nursing: The Use of Metaphor in Concept Exploration → read the following article → write 2-3 metaphors to describe coaching vs mentoring https://ispub.com/ijanp/2/2/4354 Developing a coaching & mentoring course in English with AI → draft the table of contents of your course → practise skills studied in AI for narrative development • breakdown sophisticated concepts into short sentences • use acronyms & well-referenced concepts for greater reach • repeat & paraphrase key concepts • sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) • think with rhetorical questions for headings • paragraph thoughts • use metaphors to trigger target audience imagination LinkedIn advice - Here's how you can motivate and inspire your team members as a leader → read the following article → how can you add value? 1 Build Trust 2 Set Goals 3 Empower Them 4 Communicate Vision 5 Provide Support 6 Recognize Efforts 7 Here’s what else to consider https://www.linkedin.com/advice/0/heres-how-you-can-motivate-inspire-your-team-nw3ke?trk=cah2 LinkedIn post - Oliver Yonchev Co-Founder of Flight Story | Public Speaker → read the following post → how can Pondering People add value? → should we prepare a 5min Pondering People series on this topic? “99% of customers are f*****g idiots… not my customers, they’re f*****g brilliant” 😂 Although I didn’t think I’d be taking business advice from Noel Gallagher this morning, there’s a hell of a lot of wisdom in this video. The customer doesn’t always know best. Steve jobs famously said: “If I asked a 1000 people in a focus group what they wanted in a phone you’d never get the iPhone” This philosophy is one of the key principles that set Apple apart from others. They didn’t allow the majority group to decide what they did. They acted from first principles and delivered from their values. One of the challenges of business and marketing is that we can test and measure every action. This means we optimise what we do at all times, but optimising everything, often means we’re not producing anything groundbreaking. For most companies, good repeated is enough. However for the best companies, creators, artists, good isn’t good enough. Nathan Baird Design Thinking & Innovation Author, Strategist, Facilitator, Trainer & Speaker / Founder of Methodry There is some truth in that and also a whole lot of misinformed opinion. It doesn't have to be as absolute as listen to your customer or don't listen to your customer. It's about when and how. I wouldn't necessarily use customers to come up with the ideas or creative, but I whole heartedly would spend time first of all understanding my customers and potential customers, what is important to them, and what pains and delights them. And then use that as a starting point to generate ideas and creative. I believe we’ve been using the Steve Jobs and Henry Ford quote as an excuse to not be customer-centric for too long! It’s a straw man fallacy! If you're asking customers what they want, then you're asking them the wrong question. Customers don't necessarily know what solutions and technologies are possible, but they do know who they are and what their needs and pains are. You should be asking (and observing) them about these. Steve Jobs also said: “You‘ve got to start with the customer experience and work back toward the technology, not the other way around.” https://www.linkedin.com/feed/update/urn:li:activity:7209117096650178562/ Pondering People - excerpts → look at the following topics - subject to changes → make comments → add your own topics https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 4 Brainstorming a buyer's journey active 20240527 hw20240531_n2 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for 5 (optional homework) Following-up a project with marketing best practice for content generation 20240522 hw20240529 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Are you ready to map your marketing goals with your buyer's journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> 6 Writing practice - mapping contents to buyers' journey Writing with AI wip active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> IELTS writing scoring active textbook tmp_pdf/ielts_writing-band-descriptors-task-2.pdf https://www.ielts.org/for-organisations/ielts-scoring-in-detail WRITING TASK 2: Band Descriptors TR task response CC cohesion & coherence LR lexical response GRA grammar range & accuracy https://www.ielts.org/-/media/pdfs/writing-band-descriptors-task-2.ashx ]]> 1 Follow-up questions to STAR with the Minto Pyramid Follow-up questions to STAR with the Minto Pyramid & BLUF wip active edit_ol_qa pix/icons8-collaboration-100_white.png How do you make sure your answers are not a long monologue? How can you focus on the results? Can you make a strong, first impression? BLUF / Minto Pyramid Principle 1. Answer, thesis or key point 2. Arguments & main points 3. Supporting details & ideas 1PBL 1 liner problem (+ solution) biggest challenge lesson learnt https://rockcontent.com/blog/bluf-meaning/ ]]> Bottom Line Up Front (BLUF) Give me an example of a time when you tried to accomplish something and failed? ]]> My software development failure resulted in the project taking three times longer than planned, with the main mistake being overconfidence in the initial analysis and R&D proof of concept (PoC) maturity. 1PBL Give me an example of a time when you tried to accomplish something and failed? ]]> 1. Problem: Software development took three times longer than planned. 2. Goal: Develop MS AD integration as a killer feature in NGFW. 3. Mistake: Overconfidence in preliminary analysis and R&D PoC maturity. 4. Consequences: Low PoC quality and outdated OS framework. 5. Solution: Redesigned architecture and re-developed the software from scratch. 6. Challenge: Meeting performance expectations required additional technical research and selecting the appropriate solution for logs accumulation and scanning. 7. Lessons Learned: Avoid overconfidence and conduct thorough cross-review expertise of architecture and technology solutions. Minto Pyramid structure Tell me about a time when you had to use your presentation skills to influence someone's opinion ]]> Minto Pyramid Structure for the Story about Penetration Tests Situation/Goal: Objective: Protect a fintech SW platform from cyber threats resulting in a 10-15% increase in detected security incidents. Complications/Problem: Implementation of infrastructure protection required staff allocation and faced challenges with delegation due to the negative stance of the infrastructure department boss. Unusual Approach/Action: Utilized penetration test results as a persuasive tool after verbal arguments failed to make an impact. Additional Challenges: Involvement of 10-15 staff members from 3-4 different departments posed an additional difficulty. Resolution/Lessons Learned: Lessons learned included the necessity to allocate extra time in the project plan for cross-departmental collaboration and to initiate collaboration well in advance to address such challenges effectively. penetration testing | pen testing = security exercise where a cyber-security expert attempts to find and exploit vulnerabilities in a computer system. The purpose of this simulated attack is to identify any weak spots in a system's defenses which attackers could take advantage of Red Team exercises = conducting simulated attack scenarios with a dedicated "red team" to identify and address security gaps in the platform's defences 1 Communication strategies wip active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What communication strategies do you use to describe your achievements & goals? https://applypass.com/star-format-burned-out-faded-away/ → answer the questions ]]> https://applypass.com/star-format-burned-out-faded-away/ The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle) Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand. https://www.toolshero.com/communication-skills/minto-pyramid-principle/ BLUF Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede https://en.wikipedia.org/wiki/BLUF_(communication) ]]> What is the STAR method? When do you use it? (S) Situation (T) Task (A) Action (R) Result = technique used by interviewers to gather all the relevant information about a specific capability that the job requires What typical mistakes could you make when using the STAR method? 〆may promote windbag answers 〆is reminiscent of a playbook → suggests filling up time (2-3min / qs) rather than focusing on relevance 〆doesn't allow a natural exchange with the interlocutor → may ignore follow-up questions → prefer a faster answer (to leave room for follow-up questions) windbag = person who talks too much, and does not say anything important or interesting playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc In what other communicative situations could you use STAR? ✓ need to explain a challenge to a new audience from scratch → is probably not relevant when the situation is internal to an organisation ✓ report results at a presentation / webinar ✓ story telling Less is more?]]> ✓ focus on results → start with the conclusion ✓ provide only details to support your answer → invert the narrative progression from introduction (situation) to bottom-line first What is the Minto Pyramid (aka McKinsey Pyramid)? 1. answer, thesis or key point 2. arguments & main points 3. supporting details & ideas Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms What is BLUF? ✓ Bottom Line Up Front ✓ relevant to senior staff & management levels = busy, time-constrained, or overloaded with lots of information → shields counterpart from unnecessary details ✓ tell the most important thing first → don’t make audience wait for the end = understand the rationale from the start → relevant to presentations ✓ don't give empty instructions = if they need to read you, explain why at the beginning 20240614 15:30-16:30 1.5 1666 active Developing a coaching & mentoring course in English with AI Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 AI for narrative development 20240527 hw20240531_n1 pix/icons8-collaboration-100_white.png 1 AI for narrative development 20240527 hw20240531_n1 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can AI help you develop your story telling once you have already brainstormed key concepts? Mentoring how to help people by sharing your own experience in professional development & personal development as a more mature person • you are more mature • share your experience • help people • support professional & personal development icons8-chatgpt.svg ChatGPT → explain mentoring using short sentences and the following definition: mutual self-development based on sharing of personal experiences • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • They grow together through this exchange. • Mentoring benefits both parties equally. 〆no clear difference between mentor & mentee icons8-chatgpt.svg ChatGPT → include the difference between mentor and mentee but avoid the words 'advice' and 'recommendations': • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • The mentor is usually more experienced and offers insights. • The mentee seeks guidance and support. • The mentor shares their knowledge and expertise. • The mentee uses this information to grow. ]]> Mentoring is mutual self-development How to achieve self-development together? = rhetorical question icons8-chatgpt.svg ChatGPT → paraphrase the following Mentoring is a form of mutual grooming • Mentoring is about nurturing each other example: The mentor shares their knowledge and expertise. deepl.com/en → click a word to see alternatives • The mentor shares their know-how and resources. 〆too restrictive, hands-on & technical • As a role model, the mentor provides their know-how and resources. ]]> example of a sales director 20 years in corporate life managerial positions entrepreneur & consultant helping people to be successful ]]> HR strategies to improve business efficiency Transfer of experience → How can you organise transfer of experience between employees & newcomers? Induction period → How can you speed up the induction period? Knowledge management → How can you make use of individual experience of particular employees? → How can you establish KM in your company? Talent management → How can you grow your HiPo (high talented people)? → How do you minimise brain drain? ]]> ✓ use well-known collocations e.g. knowledge management Induction period → How can you speed up the induction period? • distinguish formal induction period from a more practical one when the employee is actually efficient e.g. manager may need 4-6 months (instead of only 2-3 months for a junior employee) • set up a mandatory & systematic procedure • pair each new recruit with a mentor (not necessarily the line manager!) • ensure both regular & ad-hoc meetings • agree on specific means of communication example: Difference between coaching & mentoring Mentoring is showing someone the ropes whereas coaching is offering them a rope https://www.govloop.com/community/blog/coaching-vs-mentoring-the-metaphor-of-the-ropes/ ]]> Mentoring • Mentoring is like when a nephew or niece are asking you for advice • Mentoring is the carrot you are confident you will have for dinner (...) to be improved ]]> human capital flight = emigration or immigration of individuals who have received advanced training at home brain drain = migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide organizational brain drain = mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com) 20240607 15:30-16:30 1.5 1666 active How & why become an ILM approved centre? Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How & why become an ILM approved centre? 20240531 hw20240603 pix/icons8-collaboration-100_white.png Benefits of becoming an ILM approved centre ILM, a City & Guilds community brand, is the UK’s leading provider of leadership, management and coaching qualifications. We offer specialist qualifications in leadership and management from Level 2 to Level 7, learning resources, assessment and accreditation of high quality training in the fields of leadership, management and coaching. Almost 70,000 people improve their skills with ILM each year, with ILM Approved Centres developing more leaders than anyone else. Working with ILM gives you the chance to help businesses and employees gain the best leadership skills possible through trusted, quality assured training. https://www.i-l-m.com/working-with-ilm/working-with-centres/5-steps-to-become-ilm-approved-centre → read the service description → answer the questions]]> 1 AI for narrative development 20240527 hw20240531_n1 pix/icons8-collaboration-100_white.png 1 How & why become an ILM approved centre? 20240531 hw20240603 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How could being certified by a Western business community improve your business? Benefits of becoming an ILM approved centre ILM, a City & Guilds community brand, is the UK’s leading provider of leadership, management and coaching qualifications. We offer specialist qualifications in leadership and management from Level 2 to Level 7, learning resources, assessment and accreditation of high quality training in the fields of leadership, management and coaching. Almost 70,000 people improve their skills with ILM each year, with ILM Approved Centres developing more leaders than anyone else. Working with ILM gives you the chance to help businesses and employees gain the best leadership skills possible through trusted, quality assured training. https://www.i-l-m.com/working-with-ilm/working-with-centres/5-steps-to-become-ilm-approved-centre → read the service description → answer the questions]]> What are the likely prerequisites to become an ILM approved centre? ✓ processes & learning objectives ✓ samples of course contents & timing ✓ CVs from trainers ✓ recommendations from former learners & companies ✓ alternative certification(s) What obstacles could you face in applying for certification? 〆geopolitical outlook 〆mismatch of current skills & course contents → need to attend an ILM certification course? 〆minimum amount of trainers 〆means of payment 〆technological requirements e.g. Zoom license ICF - International Coaching Federation 〆no certification available for Russian entities any more 〆risk of being blacklisted after providing training to sanctioned entities To what extent can being an approved ILM centre improve your activities? 〆mostly Russian certifications needed to win a tender 〆slightly different target audience & contents ✓ perhaps only for credibility? → start w/o certification → any European certification relevant only to multinationals e.g. Philip Morris sword of Damocles /'dæmə,kli:z/ = (literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened 20240603 15:45-16:45 1.5 1666 active LinkedIn post: Ready - Steady - Go! By the end of this session you will have studied https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How & why become an ILM approved centre? 20240531 hw20240603 pix/icons8-collaboration-100_white.png Benefits of becoming an ILM approved centre ILM, a City & Guilds community brand, is the UK’s leading provider of leadership, management and coaching qualifications. We offer specialist qualifications in leadership and management from Level 2 to Level 7, learning resources, assessment and accreditation of high quality training in the fields of leadership, management and coaching. Almost 70,000 people improve their skills with ILM each year, with ILM Approved Centres developing more leaders than anyone else. Working with ILM gives you the chance to help businesses and employees gain the best leadership skills possible through trusted, quality assured training. https://www.i-l-m.com/working-with-ilm/working-with-centres/5-steps-to-become-ilm-approved-centre → read the service description → answer the questions]]> 1 AI for narrative development 20240527 hw20240531_n1 pix/icons8-collaboration-100_white.png active textbook ChatGPT Refined version
My friends, I am excited to announce the beginning of a new chapter in my career journey. After over 20 years in the corporate world, I have transitioned from roles as product manager to marketing and commercial director, overseeing various segments from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. During this time, I successfully grew businesses up to $100 million USD. In recent years, I have shifted my focus to teaching, consulting, and mentoring, finding a new passion in helping individuals and companies navigate organizational changes, restructuring, and partnerships. Following the closure of Miele's operations in Russia last year, I made the decision to embark on a new journey as an entrepreneur. Over the past five months, I have honed my approaches and methods, drawing inspiration from an anthropological expedition to the Amazonia. Together with Vera Gavrilova and her company, WeMentoring, we have developed three key products: Corporate anthropology, Mentoring of sales, and Strategic sessions. As I embark on this new chapter in my career, I am excited about the opportunities that lie ahead and grateful for your support. With my experience as a leader, manager, mentor, commercial and marketing director, I am confident in my ability to drive success for your consulting projects. Wish me luck as I continue to grow and evolve in this exciting new venture. Let's stay connected and explore future collaborations together!
icon HRV Human revised version
My friends, I am excited to announce the beginning of a new chapter in my career journey. Ready - Steady - Go! I'm just about to start a new race as a consultant and entrepreneur. After During over 20 years in the corporate world, I have transitioned from roles as product manager to marketing and commercial director, overseeing various segments from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. During this time In the course of my assignments, I successfully grew businesses have increased turnover by up to $100 million USD. In recent years, I have shifted my focus to teaching, consulting, and mentoring coaching, mentoring and consulting. , finding I have indeed found a new passion in helping individuals and companies navigate organizational changes, restructuring, and partnerships. Following the closure of Miele's operations in Russia last year, I made have taken the decision to embark on a new journey as an entrepreneur. Over I spent the past five months , I have honed honing my approaches and methods, drawing inspiration from an anthropological expedition to the Amazonia. Together with Vera Gavrilova and her company, — WeMentoring, — we have developed three key products: Corporate anthropology, Mentoring of sales, and Strategic sessions. As I embark on this new chapter in my career /kə:'ir/, I am excited about the opportunities that lie ahead and will be grateful for your support. With my experience as a leader, manager, mentor, commercial and marketing director, I am confident in my ability to drive success for your consulting projects. Wish me luck /'lək/ as I continue to grow and evolve in this exciting new venture. Let's stay connected and explore future collaborations together! I'm looking forward to jumping on the bandwagon of your next consulting project!
]]> 20240531 15:30-16:30 1.5 1666 active Comparative analysis of coaching & mentoring courses Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Narrative patterns for an interview (excerpt) → watch the video → prepare any questions you may have (download the video to ensure better quality) https://disk.yandex.ru/i/ER29BBjbHkGMRw video Brief self-introduction with BLUF (excerpt) → watch the video → prepare any questions you may have (download the video to ensure better quality) https://disk.yandex.ru/i/B2tQ-pNhakdIXg zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 UPDATE - Coaching & mentoring (priority homework?) 20240527 hw20240531_n3 pix/icons8-collaboration-100_white.png 1 AI for narrative development 20240527 hw20240531_n1 pix/icons8-collaboration-100_white.png 1 Coaching & mentoring 20240527 hw20240531_n3 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Can you compete with other coaching & mentoring trainers? Coaching And Mentoring Training Course in Berlin https://www.theknowledgeacademy.com/de/courses/train-the-trainer/coaching-and-mentoring-skills-training/berlin/ Coaching and Mentoring Training - Course Outline Module 1: Introduction Definition of Coaching and Mentoring Differences between Coaching and Mentoring Benefits of Coaching and Mentoring Overview of Coaching and Mentoring Process Module 2: Active Listening and Effective Communication Introduction Importance of Active Listening in Coaching and Mentoring Techniques for Active Listening Effective Communication Skills for Coaching and Mentoring Role Play Exercises for Active Listening and Effective Communication Module 3: Establishing Goals and Objectives Importance of Goal Setting in Coaching and Mentoring Techniques for Setting SMART Goals Developing Action Plans to Achieve Goals Role Play Exercises for Setting Goals and Developing Action Plans Module 4: Feedback and Evaluation Introduction Providing Feedback in Coaching and Mentoring Types of Feedback Evaluating Progress and Adjusting Role Play Exercises for Giving and Receiving Feedback ]]> ✓ international target audience (Berlin) ✓ 8 hr course for (likely) non-native speakers ✓ 4 ways to access courses Classroom Online Instructor-led Online Self-paced On-site key topics missing 〆asking the right questions 〆confidentiality USP ✓ 10-yr experience in mentoring in Russia (Philip Morris...) Coaching and Mentoring Qualifications https://www.i-l-m.com/learning-and-development/coaching-and-mentoring-qualifications ILM strives to be the gold standard for coaching and mentoring qualifications, combining the practical application of professional competency with the rigour of regulated qualifications. Why coaching and mentoring? Our coaching and mentoring qualifications help shape the careers of talented individuals and are designed to develop the behaviours, strategies, and techniques to effectively: Encourage new perspectives and provide innovative solutions Improve management performance Support conflict resolution Improve communication and interpersonal skills Increase confidence and motivation ✓ Read the full interview ✓ Listen to the interview ]]> ✓ coaching and mentoring qualifications for every career stage → target different audiences Team leaders and first line managers Managers with coaching and mentoring responsibilities Senior leaders and HR/OD professionals ✓ case studies ✓ interviews ✓ statistics ✓ social networks 〆what academic prerequisites are needed to deliver a diploma? → need to find partners to endorse your diploma ✓ diplomas in coaching & mentoring not really needed in many countries Online Coaching & Mentoring Courses https://www.brightonsbm.com/courses/coaching-mentoring/#:~:text=The%20CMI%20Level%203%20qualifications,their%20coaching%20and%20mentoring%20role. Our coaching and mentoring courses are CMI accredited and have been created to further your coaching skills and professional development. The training you will receive on these courses will help you attain a qualification whilst also building upon your understanding of what it takes to become an effective mentor or coach. These courses are great for anyone looking to attain further qualifications to advance their careers but are particularly useful for individuals in leadership positions who maybe responsible for the coaching and mentoring of other employees. The CMI (chartered Management Institute) are an accredited body of management professionals in the UK. CMI courses broach a wide range of topics and can help managers, project management professionals, marketing managers, and other employees in supervisory roles in advancing their managerial skillset with more advanced strategies. CMI Level 3 in Coaching and Mentoring Coaching & Mentoring The CMI Level 3 qualifications in Coaching and Mentoring are suited to anyone involved in coaching and mentoring individuals and/or teams and are designed to help Managers improve their communication and motivation skills, improving their efficiency and performance in their coaching and mentoring role. CMI Level 7 Leadership Coaching and Mentoring Course Coaching & Mentoring The CMI Level 7 qualifications in Leadership Coaching and Mentoring are designed for Managers operating at a strategic level and will assist in the development and implementation of coaching and mentoring approaches in their organisation. ]]> ✓ 3 levels for career stages 〆only level 5 & 7 (post-graduate) relevant ✓ chatbot / FAQ 〆probably only local trainers employed → easier to compete with 〆too long? Course Duration Award 6 Weeks Certificate 12 Weeks Diploma 42 Weeks ✓ Entry Criteria - All Levels Students must: Be 22 years of age and over Have the responsibility for developing and implementing a coaching and mentoring strategy across an organisation British School of Coaching https://www.britishschoolofcoaching.com/ ILM Level 2 Award in Effective Mentoring Skills https://www.britishschoolofcoaching.com/qualifications/ilm-level-2-mentoring-skills/ Areas that are explored include: the role and the benefits of an effective mentor potential barriers and how to overcome them skills such as listening, questioning, feedback and building trust mentoring models and processes planning mentoring sessions goal setting record keeping reflective practice ILM Level 3 Award/Certificate in Effective Coaching https://www.britishschoolofcoaching.com/qualifications/ilm-level-3-coaching/ Course Overview This 4-day programme will give you the skills and knowledge to coach effectively at work. The Level 3 Award or Certificate in Effective Coaching is ideal for practicing or aspiring Team Leaders and Managers who seek to provide a more supportive style of leadership to improve performance. This qualification will develop your capability to act as a workplace coach and your effectiveness at developing those around you. Practical and theory-based work will enable you to work with any client or colleague to support their career development and enhance their skills. (...) ]]> https://www.i-l-m.com/ ]]> 1 How & why become an ILM approved centre? 20240531 hw20240603 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How could being certified by a Western business community improve your business? Benefits of becoming an ILM approved centre ILM, a City & Guilds community brand, is the UK’s leading provider of leadership, management and coaching qualifications. We offer specialist qualifications in leadership and management from Level 2 to Level 7, learning resources, assessment and accreditation of high quality training in the fields of leadership, management and coaching. Almost 70,000 people improve their skills with ILM each year, with ILM Approved Centres developing more leaders than anyone else. Working with ILM gives you the chance to help businesses and employees gain the best leadership skills possible through trusted, quality assured training. https://www.i-l-m.com/working-with-ilm/working-with-centres/5-steps-to-become-ilm-approved-centre → read the service description → answer the questions]]> What are the prerequisites to become an ILM approved centre? What obstacles could you face in applying for certification? To what extent can being an approved ILM centre improve your activities? 20240527 15:45-16:45 1.5 1666 active AI for narrative development Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 AI for narrative development 20240524 hw20240527 pix/icons8-collaboration-100_white.png 1 AI for narrative development 20240527 hw20240531_n1 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can AI help you develop your story telling once you have already brainstormed key concepts? Mentoring how to help people by sharing your own experience in professional development & personal development as a more mature person • you are more mature • share your experience • help people • support professional & personal development icons8-chatgpt.svg ChatGPT → explain mentoring using short sentences and the following definition: mutual self-development based on sharing of personal experiences • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • They grow together through this exchange. • Mentoring benefits both parties equally. 〆no clear difference between mentor & mentee icons8-chatgpt.svg ChatGPT → include the difference between mentor and mentee but avoid the words 'advice' and 'recommendations': • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • The mentor is usually more experienced and offers insights. • The mentee seeks guidance and support. • The mentor shares their knowledge and expertise. • The mentee uses this information to grow. ]]> Mentoring is mutual self-development How to achieve self-development together? = rhetorical question icons8-chatgpt.svg ChatGPT → paraphrase the following Mentoring is a form of mutual grooming • Mentoring is about nurturing each other example: The mentor shares their knowledge and expertise. deepl.com/en → click a word to see alternatives • The mentor shares their know-how and resources. 〆too restrictive, hands-on & technical • As a role model, the mentor provides their know-how and resources. ]]> example of a sales director 20 years in corporate life managerial positions entrepreneur & consultant helping people to be successful ]]> 1 Coaching & mentoring 20240527 hw20240531_n3 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Can you compete with other coaching & mentoring trainers? Coaching And Mentoring Training Course in Berlin https://www.theknowledgeacademy.com/de/courses/train-the-trainer/coaching-and-mentoring-skills-training/berlin/ Coaching and Mentoring Training - Course Outline Module 1: Introduction Definition of Coaching and Mentoring Differences between Coaching and Mentoring Benefits of Coaching and Mentoring Overview of Coaching and Mentoring Process Module 2: Active Listening and Effective Communication Introduction Importance of Active Listening in Coaching and Mentoring Techniques for Active Listening Effective Communication Skills for Coaching and Mentoring Role Play Exercises for Active Listening and Effective Communication Module 3: Establishing Goals and Objectives Importance of Goal Setting in Coaching and Mentoring Techniques for Setting SMART Goals Developing Action Plans to Achieve Goals Role Play Exercises for Setting Goals and Developing Action Plans Module 4: Feedback and Evaluation Introduction Providing Feedback in Coaching and Mentoring Types of Feedback Evaluating Progress and Adjusting Role Play Exercises for Giving and Receiving Feedback ]]> ✓ international target audience (Berlin) ✓ 8 hr course for (likely) non-native speakers ✓ 4 ways to access courses Classroom Online Instructor-led Online Self-paced On-site key topics missing 〆asking the right questions 〆confidentiality USP ✓ 10-yr experience in mentoring in Russia (Philip Morris...) Coaching and Mentoring Qualifications https://www.i-l-m.com/learning-and-development/coaching-and-mentoring-qualifications ILM strives to be the gold standard for coaching and mentoring qualifications, combining the practical application of professional competency with the rigour of regulated qualifications. Why coaching and mentoring? Our coaching and mentoring qualifications help shape the careers of talented individuals and are designed to develop the behaviours, strategies, and techniques to effectively: Encourage new perspectives and provide innovative solutions Improve management performance Support conflict resolution Improve communication and interpersonal skills Increase confidence and motivation ✓ Read the full interview ✓ Listen to the interview ]]> ✓ coaching and mentoring qualifications for every career stage → target different audiences Team leaders and first line managers Managers with coaching and mentoring responsibilities Senior leaders and HR/OD professionals ✓ case studies ✓ interviews ✓ statistics ✓ social networks 〆what academic prerequisites are needed to deliver a diploma? → need to find partners to endorse your diploma ✓ diplomas in coaching & mentoring not really needed in many countries Online Coaching & Mentoring Courses https://www.brightonsbm.com/courses/coaching-mentoring/#:~:text=The%20CMI%20Level%203%20qualifications,their%20coaching%20and%20mentoring%20role. Our coaching and mentoring courses are CMI accredited and have been created to further your coaching skills and professional development. The training you will receive on these courses will help you attain a qualification whilst also building upon your understanding of what it takes to become an effective mentor or coach. These courses are great for anyone looking to attain further qualifications to advance their careers but are particularly useful for individuals in leadership positions who maybe responsible for the coaching and mentoring of other employees. The CMI (chartered Management Institute) are an accredited body of management professionals in the UK. CMI courses broach a wide range of topics and can help managers, project management professionals, marketing managers, and other employees in supervisory roles in advancing their managerial skillset with more advanced strategies. CMI Level 3 in Coaching and Mentoring Coaching & Mentoring The CMI Level 3 qualifications in Coaching and Mentoring are suited to anyone involved in coaching and mentoring individuals and/or teams and are designed to help Managers improve their communication and motivation skills, improving their efficiency and performance in their coaching and mentoring role. CMI Level 7 Leadership Coaching and Mentoring Course Coaching & Mentoring The CMI Level 7 qualifications in Leadership Coaching and Mentoring are designed for Managers operating at a strategic level and will assist in the development and implementation of coaching and mentoring approaches in their organisation. ]]> ✓ 3 levels for career stages 〆only level 5 & 7 (post-graduate) relevant ✓ chatbot / FAQ 〆probably only local trainers employed → easier to compete with 〆too long? Course Duration Award 6 Weeks Certificate 12 Weeks Diploma 42 Weeks ✓ Entry Criteria - All Levels Students must: Be 22 years of age and over Have the responsibility for developing and implementing a coaching and mentoring strategy across an organisation British School of Coaching https://www.britishschoolofcoaching.com/ ILM Level 2 Award in Effective Mentoring Skills https://www.britishschoolofcoaching.com/qualifications/ilm-level-2-mentoring-skills/ Areas that are explored include: the role and the benefits of an effective mentor potential barriers and how to overcome them skills such as listening, questioning, feedback and building trust mentoring models and processes planning mentoring sessions goal setting record keeping reflective practice ILM Level 3 Award/Certificate in Effective Coaching https://www.britishschoolofcoaching.com/qualifications/ilm-level-3-coaching/ Course Overview This 4-day programme will give you the skills and knowledge to coach effectively at work. The Level 3 Award or Certificate in Effective Coaching is ideal for practicing or aspiring Team Leaders and Managers who seek to provide a more supportive style of leadership to improve performance. This qualification will develop your capability to act as a workplace coach and your effectiveness at developing those around you. Practical and theory-based work will enable you to work with any client or colleague to support their career development and enhance their skills. (...) ]]> https://www.i-l-m.com/ ]]> 20240524 16:00-17:00 1.5 1666 active Versioning LinkedIn about section with ChatGPT Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied LinkedIn about section update ✓ add metrics ✓ try different versions with various registers → make a little informal by using 1-2 metaphors → make more engaging → focus on achievements (add metrics) → include experience as an internal consultant → add some personal anecdotes (e.g. hobbies) → compile a self-introduction from all attempts zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> wip textbook LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/
Original version Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience.Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience. 1st draft of updated version As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) Refined by AI Excited to bring my expertise in coaching, mentoring, and corporate anthropology to a new consulting role! With a proven track record in commercial and marketing leadership, I have successfully built teams, optimized processes, and executed strategies across diverse segments, countries, and cultural contexts. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, and company mergers. Looking forward to contributing to the success of my next consulting project! Final version (after manual editing) - todo: add metrics Excited to bring my expertise across various cultural contexts in coaching, mentoring, and corporate anthropology to my new consulting role! With a proven track record in the consumer goods industry and pharmaceuticals, I have successfully built teams, optimized processes, and executed strategies across diverse segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances in Balkan and former Soviet Union countries. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, distribution models, partnership and M&A. Looking forward to contributing to the success of your next consulting project!
]]> 1 Writing for style active edit_ol_qa pix/icons8-hand-with-pen-100_white.png https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]>
Final version #1 (after manual editing) → add metrics Excited to bring my expertise across various cultural contexts in coaching, mentoring, and corporate anthropology to my new consulting role! With a proven track record in the consumer goods industry and pharmaceuticals, I have successfully built teams, optimized processes, and executed strategies across diverse segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances in Balkan and former Soviet Union countries. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, distribution models, partnership and M&A. Looking forward to contributing to the success of your next consulting project!
Final version #2 (incl. metrics) Like a seasoned sailor navigating through rough waters I am thrilled (OR excited) to bring my wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role! With a track record determination as impressive as a marathon runner crossing the finish line I am confident in my ability to build and lead teams of over 100 people, juggling various segments like Pharma Rx, Pharma OTC, FMCG, and from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. My knack for growing business up to a 100 million USD sets me apart. My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. And let's not forget, I'm My energy & long term vision in team development reflect my life choices: I am indeed a proud father of five and a dedicated marathon runner. Excited to dive in and make a splash with I'm looking forward to jumping on the bandwagon of your next consulting project!
Final version #3 (prompt: make more informal, include 1-2 metaphors) I'm like a cultural chameleon, ready to bring my expertise in coaching and corporate anthropology to my new consulting gig! With a track record in the consumer goods and pharmaceutical industries, I've built and managed teams like a conductor leading a symphony. From Pharma Rx to toothpastes, I've optimized processes and strategies across diverse segments in the Balkans and former Soviet Union. I've weathered organizational storms like a seasoned sailor, adapting and learning through restructuring and M&A. As an internal consultant, I've tackled crisis management projects and fostered mentoring across Europe. And on a personal note, I juggle being a proud father of five and a marathon runner. Excited to dive in and make a splash with your next consulting project!
]]> What expressions feel 'stale' and over-used (in LinkedIn profiles)? 〆to be thrilled = often noise rather than facts → excited, happy... What expressions are too emphatic? 〆Like a seasoned sailor navigating through rough waters 〆Excited to dive in and make a splash 〆Like a cultural chameleon 〆I've built and managed teams like a conductor leading a symphony. 〆weathered organizational storms like a seasoned sailor What narrative mistakes are present? 〆a seasoned sailor navigating through rough waters does NOT bring a wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role 〆With a track record as impressive as a marathon runner crossing the finish line ≠ track record → determination 〆And let's not forget ≠ not adding an argument in favour of sth → And on a personal note 〆make a splash = to become suddenly very successful or very well known ≠ becoming well known with their next consulting project → jump on the bandwagon What paragraphs and/or ideas could be improved with more metrics? My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management, set up mentoring programs across South, Central, and East Europe, and steered cross-functional teams towards success. → suggested answer As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. Which version(s) seems more adequate? → Final version #2 ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language 1 AI for narrative development 20240527 hw20240531_n1 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can AI help you develop your story telling once you have already brainstormed key concepts? bandwagon (to jump on the ~) = activity, group, movement, etc. that has become successful or fashionable and so attracts many new people 20240520 16:00-17:00 1.5 1666 active Refining LinkedIn about section with ChatGPT Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/ 1st draft As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) → complete the self-introduction zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/
Original version Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience.Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience. 1st draft of updated version As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) Refined by AI Excited to bring my expertise in coaching, mentoring, and corporate anthropology to a new consulting role! With a proven track record in commercial and marketing leadership, I have successfully built teams, optimized processes, and executed strategies across diverse segments, countries, and cultural contexts. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, and company mergers. Looking forward to contributing to the success of my next consulting project! Final version (after manual editing) - todo: add metrics Excited to bring my expertise across various cultural contexts in coaching, mentoring, and corporate anthropology to my new consulting role! With a proven track record in the consumer goods industry and pharmaceuticals, I have successfully built teams, optimized processes, and executed strategies across diverse segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances in Balkan and former Soviet Union countries. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, distribution models, partnership and M&A. Looking forward to contributing to the success of your next consulting project!
]]> 1 pix/icons8-dictionary-100_white.png Describing challenges & achievements Expressions to emphasise achievements in a self-introduction active wip xml_multi_dd_row Can you describe your challenges & achievements? 28 6 left 1 2 3 4 5 6 2 Writing a self-introduction pix/icons8-hand-with-pen-100_white.png active wip edit_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> to slip up = to make a mistake; to make a small mistake, often as a result of not thinking carefully slip-up = mistake or something that goes wrong; mistake that someone makes by not giving something enough attention to whet the appetite = to increase desire for or interest in sth realm /relm/ = area of activity, interest, or knowledge flair = natural ability to do sth well; quality showing the ability to do things in an interesting and imaginative way to swoon = to faint; to feel very excited, emotional, etc. about sb that you think is sexually attractive, so that you almost lose consciousness siren /ˈsaɪərən/ = device that makes a long loud sound as a signal or warning; (in ancient Greek stories) any of a group of sea creatures that were part woman, part bird, whose beautiful singing made sailors sail towards them into rocks or dangerous waters; woman who is very attractive or beautiful but also dangerous siren (~ voices / song / call) = temptation to do sth that seems very attractive but that will have bad results to craft = to make by hand and with much skill deep dive = in-depth examination or analysis of a topic cavern = cave, especially a large one to play in the big leagues = to work, compete, or participate in an area, echelon, or sphere of exceptional success, ability, power, achievement, etc dare = brave enough to do sth to peek into = to look at sth quickly and secretly because you should not be looking at it to juggle = to try to deal with two or more important jobs or activities at the same time so that you can fit all of them into your life; to organize information, figures, the money you spend, etc. in the most useful or effective way to dazzle = to blind temporarily or confuse the sight of by an excess of light; to impress or overpower (a person) with knowledge, ability, or any brilliant display or prospect finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest fierce = (especially of people or animals) angry and aggressive in a way that is frightening; (especially of actions or emotions) showing strong feelings or a lot of activity, often in a way that is violent trench = long deep hole dug in the ground in which soldiers can be protected from enemy attacks to lead the charge = to be one of the first to do something and leading others to do it too to wink = to close one eye and open it again quickly, especially as a private signal to sb, or to show sth is a joke; sword of Damocles /'dæmə,kli:z/ = (literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened 20240517 15:30-16:30 1.5 1666 active Refining long-form content with ChatGPT (3/3) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 5B Vocab building 20240513 hw20240517 pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? 5B Vocab building 20240513 hw20240517 active edit_ol_qa prep_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel embarrassed about the slip-up. (Apologies | Pardon me | Excuse me) if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> active textbook LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/
Original Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience.Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience. 1st draft As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) Refined (todo)
]]> to slip up = to make a mistake; to make a small mistake, often as a result of not thinking carefully slip-up = mistake or something that goes wrong; mistake that someone makes by not giving something enough attention 20240513 15:45-16:45 1.5 1666 active Refining long-form content with ChatGPT (2/3) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240510 hw20240513 https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240510 hw20240513 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5;10 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 5A Vocab building active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 5B Vocab building 20240513 hw20240517 active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> to unwind = to stop worrying or thinking about problems and start to relax to be dying for sth / to do sth = (informal) to want sth or want to do sth very much your thing = sth you enjoy or are good at to catch up with = to communicate with someone by talking in person or on the phone or by exchanging messages, and learn or discuss what has been happening in their life esteemed = highly respected survive save our company ]]> 20240510 15:30-16:30 1.5 1666 active Why should corporate anthropology be a new business ritual? Refining long-form content with ChatGPT (2/2) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Use words at level upper intermediate for the following: • Expedition the Amazonia • Conclusion https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing practice - mapping contents to buyers' journey 20240503 hw20240506 pix/icons8-hand-with-pen-100_white.png https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> 2 Writing in plain English vs for style pix/icons8-hand-with-pen-100_white.png active wip prep_2columns_2qa edit_2columns_2qa deadline: 20240221--> ]]> Original I led teams in Russia, the Caucasus, Central Asia and the Balkans countries. I built teams, groomed them, restructured and sometimes made them redundant. Refined by AI Prompt: Make this more engaging I took the helm of teams across diverse landscapes, from the bustling streets of Russia to the picturesque valleys of the Caucasus, from the vibrant markets of Central Asia to the historic streets of the Balkans. Guiding these teams wasn't just about management; it was about nurturing growth, adapting to change, and sometimes, making tough decisions about their future. ]]> 〆factual mistake ≠ tourism suggested answer: I had the privilege of spearheading teams across various regions encompassing Russia, the Caucasus, Central Asia, and the Balkans. Within this capacity, I undertook the responsibility of assembling, nurturing, restructuring, and on occasion, implementing redundancies within these teams. Original Now I’ll be using such methods in decision making to help teams and companies become more effective at pitching. Refined by AI Prompt: Make this more advanced In the coming days, I'll be employing decision-making techniques to assist teams and companies in improving their effectiveness in pitching ideas. ]]> 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240510 hw20240513 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> to glean = to obtain information, knowledge etc., sometimes with difficulty and often from various different places 20240506 15:45-16:45 1.5 1666 active Refining long-form content with ChatGPT (1/2) How to Map Your Content to the Buyer's Journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing practice - mapping contents to buyers' journey 20240503 hw20240506 pix/icons8-hand-with-pen-100_white.png https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> to traverse = to move or travel through an area to immerse = to become completely involved in something to decipher /dɪˈsaɪfə/ = to succeed in finding the meaning of sth that is difficult to read or understand meticulously = taking great care to get every detail correct; working thoroughly and with precision perplexing = confusing, lacking clarity of meaning; causing confusion in the whirlwind of changes = situation where there have been a lot of changes in a short period of time cohesion = situation when the members of a group or society are united; state of sticking together, or (of people) being in close agreement and working well together 20240503 15:30-16:30 1.5 1666 active Long-Form Content Writing Best Practices for B2B Content Marketing Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 pix/icons8-collaboration-100_white.png https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 active edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 2 pix/icons8-dictionary-100_white.png Marketing content goals active wip xml_multi_dd_row How can you map the contents of your copy-writing to your buyers' journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article → match the expressions with the definitions → describe a real-life or fictional story with each expression ]]> 14 6 left 1 2 3 4 5 6 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> the bee's knees = (informal) an excellent person or thing worth its salt = someone or something deserves respect and is worth its cost or has value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 20240426 15:30-16:30 1.5 1666 active How to Keep AI Under Control - Max Tegmark By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why was Alan Turing, and Sam Altman, Dario Amodei (...) and even Ursula von der Leyen are concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? Why is the approach mistaken? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code ✓ use another AI to check the first one e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] guard rails = rails placed on the edge of a path, a cliff or a boat to protect people and prevent them falling over the edge Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 2 Introducing Sora — OpenAI’s text-to-video model active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png What projects would you create if you could illustrate with video what you were thinking of? Introducing Sora — OpenAI’s text-to-video model https://openai.com/sora Introducing Sora, our text-to-video model. Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. We’ll be taking several important safety steps ahead of making Sora available in OpenAI’s products. We are working with red teamers — domain experts in areas like misinformation, hateful content, and bias — who are adversarially testing the model. All the clips in this video were generated directly by Sora without modification OpenAI - 17 Feb 2024 https://www.youtube.com/watch?v=HK6y8DAPN_0 Read the prompts & imagine the scene, then watch the video. → what could be the use-case of the following video extracts? → could you tell the difference between a real scene and an AI generated one? ✓ advertising a new product? ✓ documentary trailer ✓ product demo in a webinar ✓ film adaptation of a book? ✓ political campaign (...) ]]>
Chapters: 00:09 Dancing Kangaroo 00:22 Snow Dogs 00:43 River Birds 00:55 Petri Dish Pandas 01:08 Big Sur 01:21 Movie Trailer Astronaut 01:40 Coffee Pirates 01:57 Tokyo Snow 02:09 Cyberpunk Robot 02:30 Candle Monster 02:43 The Offroader 03:04 Paper Origami 03:27 Nosy Cat 03:38 Woolly Mammoths 03:51 Lagos 04:14 Television Gallery
04:37 Cloud Reader 04:59 Miniature Construction 05:11 Gold Rush Aerial 05:38 Fairytale Furball 05:49 Amalfi Coast Aerial 06:12 Tokyo Tourist 06:31 Blossoming Flower 06:42 Art Museum 07:05 Solemn Gentleman 07:28 Eye Close-up 07:47 Chinese New Year 07:58 Surfing Otter 08:17 Dalmatian in the Window 08:31 Tokyo Train 08:42 Zen Garden Gnome 08:53 Flock of Paper Planes 09:16 Lost Lone Wolf
]]> Prompt: Several giant woolly mammoths approach treading through a snowy meadow, their long woolly fur lightly blows in the wind as they walk, snow covered trees and dramatic snow capped mountains in the distance, mid afternoon light with wispy clouds and a sun high in the distance creates a warm glow, the low camera view is stunning capturing the large furry mammal with beautiful photography, depth of field. Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about. Prompt: A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors. Prompt: Drone view of waves crashing against the rugged cliffs along Big Sur’s garay point beach. The crashing blue waters create white-tipped waves, while the golden light of the setting sun illuminates the rocky shore. A small island with a lighthouse sits in the distance, and green shrubbery covers the cliff’s edge. The steep drop from the road down to the beach is a dramatic feat, with the cliff’s edges jutting out over the sea. This is a view that captures the raw beauty of the coast and the rugged landscape of the Pacific Coast Highway. Prompt: Animated scene features a close-up of a short fluffy monster kneeling beside a melting red candle. The art style is 3D and realistic, with a focus on lighting and texture. The mood of the painting is one of wonder and curiosity, as the monster gazes at the flame with wide eyes and open mouth. Its pose and expression convey a sense of innocence and playfulness, as if it is exploring the world around it for the first time. The use of warm colors and dramatic lighting further enhances the cozy atmosphere of the image. Prompt: A gorgeously rendered papercraft world of a coral reef, rife with colorful fish and sea creatures. Prompt: This close-up shot of a Victoria crowned pigeon showcases its striking blue plumage and red chest. Its crest is made of delicate, lacy feathers, while its eye is a striking red color. The bird’s head is tilted slightly to the side, giving the impression of it looking regal and majestic. The background is blurred, drawing attention to the bird’s striking appearance. Prompt: Photorealistic closeup video of two pirate ships battling each other as they sail inside a cup of coffee. Prompt: A young man at his 20s is sitting on a piece of cloud in the sky, reading a book. Prompt: Historical footage of California during the gold rush. Prompt: A close up view of a glass sphere that has a zen garden within it. There is a small dwarf in the sphere who is raking the zen garden and creating patterns in the sand. Prompt: Extreme close up of a 24 year old woman’s eye blinking, standing in Marrakech during magic hour, cinematic film shot in 70mm, depth of field, vivid colors, cinematic Prompt: A beautiful homemade video showing the people of Lagos, Nigeria in the year 2056. Shot with a mobile phone camera. Prompt: A petri dish with a bamboo forest growing within it that has tiny red pandas running around. Prompt: The camera rotates around a large stack of vintage televisions all showing different programs — 1950s sci-fi movies, horror movies, news, static, a 1970s sitcom, etc, set inside a large New York museum gallery. Prompt: 3D animation of a small, round, fluffy creature with big, expressive eyes explores a vibrant, enchanted forest. The creature, a whimsical blend of a rabbit and a squirrel, has soft blue fur and a bushy, striped tail. It hops along a sparkling stream, its eyes wide with wonder. The forest is alive with magical elements: flowers that glow and change colors, trees with leaves in shades of purple and silver, and small floating lights that resemble fireflies. The creature stops to interact playfully with a group of tiny, fairy-like beings dancing around a mushroom ring. The creature looks up in awe at a large, glowing tree that seems to be the heart of the forest.Prompt: 3D animation of a small, round, fluffy creature with big, expressive eyes explores a vibrant, enchanted forest. The creature, a whimsical blend of a rabbit and a squirrel, has soft blue fur and a bushy, striped tail. It hops along a sparkling stream, its eyes wide with wonder. The forest is alive with magical elements: flowers that glow and change colors, trees with leaves in shades of purple and silver, and small floating lights that resemble fireflies. The creature stops to interact playfully with a group of tiny, fairy-like beings dancing around a mushroom ring. The creature looks up in awe at a large, glowing tree that seems to be the heart of the forest. Prompt: The camera follows behind a white vintage SUV with a black roof rack as it speeds up a steep dirt road surrounded by pine trees on a steep mountain slope, dust kicks up from it’s tires, the sunlight shines on the SUV as it speeds along the dirt road, casting a warm glow over the scene. The dirt road curves gently into the distance, with no other cars or vehicles in sight. The trees on either side of the road are redwoods, with patches of greenery scattered throughout. The car is seen from the rear following the curve with ease, making it seem as if it is on a rugged drive through the rugged terrain. The dirt road itself is surrounded by steep hills and mountains, with a clear blue sky above with wispy clouds. Prompt: Reflections in the window of a train traveling through the Tokyo suburbs. Prompt: A drone camera circles around a beautiful historic church built on a rocky outcropping along the Amalfi Coast, the view showcases historic and magnificent architectural details and tiered pathways and patios, waves are seen crashing against the rocks below as the view overlooks the horizon of the coastal waters and hilly landscapes of the Amalfi Coast Italy, several distant people are seen walking and enjoying vistas on patios of the dramatic ocean views, the warm glow of the afternoon sun creates a magical and romantic feeling to the scene, the view is stunning captured with beautiful photography. Prompt: A large orange octopus is seen resting on the bottom of the ocean floor, blending in with the sandy and rocky terrain. Its tentacles are spread out around its body, and its eyes are closed. The octopus is unaware of a king crab that is crawling towards it from behind a rock, its claws raised and ready to attack. The crab is brown and spiny, with long legs and antennae. The scene is captured from a wide angle, showing the vastness and depth of the ocean. The water is clear and blue, with rays of sunlight filtering through. The shot is sharp and crisp, with a high dynamic range. The octopus and the crab are in focus, while the background is slightly blurred, creating a depth of field effect. Prompt: A flock of paper airplanes flutters through a dense jungle, weaving around trees as if they were migrating birds. Prompt: A cat waking up its sleeping owner demanding breakfast. The owner tries to ignore the cat, but the cat tries new tactics and finally the owner pulls out a secret stash of treats from under the pillow to hold the cat off a little longer. Prompt: Borneo wildlife on the Kinabatangan River Prompt: A Chinese Lunar New Year celebration video with Chinese Dragon. Prompt: Tour of an art gallery with many beautiful works of art in different styles. Prompt: Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes. Prompt: A stop motion animation of a flower growing out of the windowsill of a suburban house. Prompt: The story of a robot’s life in a cyberpunk setting. Prompt: An extreme close-up of an gray-haired man with a beard in his 60s, he is deep in thought pondering the history of the universe as he sits at a cafe in Paris, his eyes focus on people offscreen as they walk as he sits mostly motionless, he is dressed in a wool coat suit coat with a button-down shirt , he wears a brown beret and glasses and has a very professorial appearance, and the end he offers a subtle closed-mouth smile as if he found the answer to the mystery of life, the lighting is very cinematic with the golden light and the Parisian streets and city in the background, depth of field, cinematic 35mm film. Prompt: A beautiful silhouette animation shows a wolf howling at the moon, feeling lonely, until it finds its pack. Prompt: New York City submerged like Atlantis. Fish, whales, sea turtles and sharks swim through the streets of New York. Prompt: A litter of golden retriever puppies playing in the snow. Their heads pop out of the snow, covered in. Prompt: Five gray wolf pups frolicking and chasing each other around a remote gravel road, surrounded by grass. The pups run and leap, chasing each other, and nipping at each other, playing.Prompt: Five gray wolf pups frolicking and chasing each other around a remote gravel road, surrounded by grass. The pups run and leap, chasing each other, and nipping at each other, playing. Weakness: Animals or people can spontaneously appear, especially in scenes containing many entities. Prompt: Basketball through hoop then explodes.Prompt: Basketball through hoop then explodes. Weakness: An example of inaccurate physical modeling and unnatural object “morphing.” Prompt: Archeologists discover a generic plastic chair in the desert, excavating and dusting it with great care.Prompt: Archeologists discover a generic plastic chair in the desert, excavating and dusting it with great care. Weakness: In this example, Sora fails to model the chair as a rigid object, leading to inaccurate physical interactions. Prompt: A grandmother with neatly combed grey hair stands behind a colorful birthday cake with numerous candles at a wood dining room table, expression is one of pure joy and happiness, with a happy glow in her eye. She leans forward and blows out the candles with a gentle puff, the cake has pink frosting and sprinkles and the candles cease to flicker, the grandmother wears a light blue blouse adorned with floral patterns, several happy friends and family sitting at the table can be seen celebrating, out of focus. The scene is beautifully captured, cinematic, showing a 3/4 view of the grandmother and the dining room. Warm color tones and soft lighting enhance the mood..Prompt: A grandmother with neatly combed grey hair stands behind a colorful birthday cake with numerous candles at a wood dining room table, expression is one of pure joy and happiness, with a happy glow in her eye. She leans forward and blows out the candles with a gentle puff, the cake has pink frosting and sprinkles and the candles cease to flicker, the grandmother wears a light blue blouse adorned with floral patterns, several happy friends and family sitting at the table can be seen celebrating, out of focus. The scene is beautifully captured, cinematic, showing a 3/4 view of the grandmother and the dining room. Warm color tones and soft lighting enhance the mood.. Weakness: Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations. Prompt: The camera directly faces colorful buildings in Burano Italy. An adorable dalmation looks through a window on a building on the ground floor. Many people are walking and cycling along the canal streets in front of the buildings. Prompt: An adorable happy otter confidently stands on a surfboard wearing a yellow lifejacket, riding along turquoise tropical waters near lush tropical islands, 3D digital render art style. Prompt: This close-up shot of a chameleon showcases its striking color changing capabilities. The background is blurred, drawing attention to the animal’s striking appearance. Prompt: A corgi vlogging itself in tropical Maui. Prompt: A white and orange tabby cat is seen happily darting through a dense garden, as if chasing something. Its eyes are wide and happy as it jogs forward, scanning the branches, flowers, and leaves as it walks. The path is narrow as it makes its way between all the plants. the scene is captured from a ground-level angle, following the cat closely, giving a low and intimate perspective. The image is cinematic with warm tones and a grainy texture. The scattered daylight between the leaves and plants above creates a warm contrast, accentuating the cat’s orange fur. The shot is clear and sharp, with a shallow depth of field. Prompt: Aerial view of Santorini during the blue hour, showcasing the stunning architecture of white Cycladic buildings with blue domes. The caldera views are breathtaking, and the lighting creates a beautiful, serene atmosphere. Prompt: Tiltshift of a construction site filled with workers, equipment, and heavy machinery. Prompt: A giant, towering cloud in the shape of a man looms over the earth. The cloud man shoots lighting bolts down to the earth. Prompt: A Samoyed and a Golden Retriever dog are playfully romping through a futuristic neon city at night. The neon lights emitted from the nearby buildings glistens off of their fur. Prompt: The Glenfinnan Viaduct is a historic railway bridge in Scotland, UK, that crosses over the west highland line between the towns of Mallaig and Fort William. It is a stunning sight as a steam train leaves the bridge, traveling over the arch-covered viaduct. The landscape is dotted with lush greenery and rocky mountains, creating a picturesque backdrop for the train journey. The sky is blue and the sun is shining, making for a beautiful day to explore this majestic spot. 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale to plummet = to fall suddenly and quickly from a high level or position guard rails = rails placed on the edge of a path, a cliff or a boat to protect people and prevent them falling over the edge hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 20240422 15:45-16:45 1.5 1666 active Generative AI in a Nutshell - how to survive and thrive in the age of AI By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240419 hw20240422 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240419 hw20240422 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240419 15:30-16:30 1.5 1666 active Writing with AI By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing with AI 20240405 hw20240422 pix/icons8-hand-with-pen-100_white.png 3 Writing with AI 20240405 hw20240422 active wip edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can AI improve text for copy-writing? visual (optional) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html → prompt AI https://chat.openai.com/ → answer the questions ]]> Copywriters help to create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. All this aligned with the target audience's expectations while keeping the content and copy fresh, relevant, and effective src: Wikipedia ]]> How long will you need to write a short presentation? Have you got enough vocabulary to communicate succinctly & convincingly your ideas? What minimum level of English is usually required? → completing a short presentation ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 5min per part x 3-5 parts total ~ 30-40min (60min+ if lacking visuals or vocab) → vocab needs 〆internet research for key expressions (5-20min...) → language levels ✓ A2/B1 - writing an e-mail ✓ B1+ - writing a report ✓ B2 - writing a proposal ✓ C1 - writing an essay copy-writing → B2+ copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) https://retext.ai/ https://airuco.ru/ ]]> Explain the mistakes in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- The excerpt contains several mistakes: Lack of Emphasis: The language lacks emphasis and conviction, making the statement less impactful. Repetition: The repetition of "people" and "other people" in the same sentence can be improved for better readability. Lack of Specificity: The phrase "and so on" lacks specificity and can be replaced with a more comprehensive list. Awkward Phrasing: The sentence "In general, humanity has made progress in this after the Second World War" is awkward and lacks clarity. Lack of Specificity: The phrase "recognizing the genocide of other nations" lacks specificity and can be improved for better clarity. Lack of Clarity: The phrase "this problem still exists" lacks clarity and can be more specific about the issue being referred to. Here's a revised and improved version: "In my perspective, it's crucial for individuals to embrace those of diverse races, nationalities, religions, and more. While humanity has made progress in acknowledging the genocides that occurred after the Second World War, the challenge of acceptance persists even 80 years after the global conflict. It's essential to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community." ]]> knowledgeable = well-informed; intelligent https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> ✓ Correct mistakes and improve the language in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. ]]> to alienate = to make sb feel that they do not belong in a particular group https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Improve the language in the following excerpt to make it more engaging: -- orig -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. -- suggested answer -- I strongly believe that embracing diversity, irrespective of race, nationality, religion, and more, is crucial. While humanity has made strides in this area since the Second World War, acknowledging the atrocities of past genocides, the challenge of acceptance still lingers even 80 years after the war's end. It's time for us to cultivate a world where every individual is embraced for who they are, fostering a truly inclusive and compassionate global community. What next? Refine the language further. In my view, it's imperative for people to embrace others, regardless of their race, nationality, or religion. Despite acknowledging the genocides following the Second World War, the challenge of acceptance persists even 80 years after the conflict. It's time to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community. ]]> to refine = to improve sth by making small changes to it 4 Imaging by AI active wip edit_ol_qa pix/icons8-collaboration-100_white.png When can graphics generation by AI be pertinent to presentations & webinars? https://rudalle.ru/kandinsky22 https://rudalle.ru/kandinsky30 https://www.craiyon.com/ https://midjourney.co/ → compare results → examine how prompts differ → answer the questions ]]>
visual
Модель Kandinsky 3.0 нарисовала: map of Russia with railway and haulage transport routes for more cost-effective logistics в стиле professional_studio yyhttps://rudalle.ru/kandinsky30
visual
Модель Kandinsky 3.0 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30
visual
Модель Kandinsky 2.2 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30
]]> What kind of visuals do you need to support your presentations? Have you ever used on-line AI tools to generate some pictures? visual Модель Kandinsky 2.2 нарисовала: data pie chart showing 3 shares: 60% cars 30% trains 10% planes https://rudalle.ru/kandinsky22 ]]> https://rudalle.ru/kandinsky22 https://rudalle.ru/kandinsky30 https://www.craiyon.com/ https://midjourney.co/ ]]> https://www.midjourney.com/showcase ]]> visual Модель Kandinsky 2.2 нарисовала: portrait of a millennial who craves for the latest Iphone https://rudalle.ru/kandinsky22 → try generating portraits of your target consumers with different engines https://this-person-does-not-exist.com/ https://rudalle.ru/kandinsky22 ]]> ✓ endorsement by a so-called expert in a particular industry e.g. doctor in a surgical coat ✓ target audience e.g. happy family enjoying a picnic endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240419 hw20240422 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to co-evolve = when two or more species reciprocally affect each other's evolution through the process of natural selection. The term sometimes is used for two traits in the same species affecting each other's evolution 20240405 15:30-16:30 1.5 1666 active Sales pitch generation by AI using R.Cialdini's principles of persuasion By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240401 hw20240405 active wip edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]> 1 Brainstorming with AI for a sales pitch or presentation active wip edit_ol_qa pix/icons8-collaboration-100_white.png Are contents generated by AI really any worse than human-made samples? Can you improve your persuasive speech using AI? visual
Модель Kandinsky 2.2 нарисовала: surrealism, hi definition, futuristic, brain connected by cables to the internet в стиле 3d_render https://rudalle.ru/kandinsky22 → answer the questions ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) https://rudalle.ru/kandinsky22 (workaround) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html ]]> Have you ever tried using AI to improve your sales pitches, presentations or webinars? How could AI add value? ✓ brainstorm ideas ✓ synthesise big data for a survey ✓ generate contents ✓ provide feedback on human-generated contents ✓ play the role of a sparring partner sparring partner = person that you regularly have friendly arguments or discussions with https://beta.character.ai/]]> Sample answer 1 - Sales simulator Would you like to travel by train rather than by car? For shorter travels yes And for longer travels? Car But isn't it more tiring to drive long distances? Yes but for longer journeys driving can be better as you have more storage, a more comfortable seat, cheaper and quicker. While a train has no stress of driving but you still need to walk from the train station the car could also hold more and be more comfortable. If the journey is not too long then train is better I really disagree. And what about the ecological impact? While the train is slightly environmentally better the fuel efficiency of modern cars makes it almost negligible. There is also a higher chance that the train may be delayed or cancelled. As well as the fact that you have to travel to and from the station as well as book the tickets whereas the car is just a start up and travel meaning it will probably be quicker. Sample answer 2 - Sales expert Would you like to travel by train rather than by car? Yes, I would prefer to travel by train rather than by car. Trains are a more ecological form of transportation, and I prefer not to contribute to global warming. Additionally, trains offer increased amenities and comfort that make traveling more pleasant. ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) ]]> ✓ Write a short presentation about the advantages and disadvantages of travelling by train Advantages and Disadvantages of Travelling by Train Traveling by train offers a unique experience with its own set of advantages and disadvantages. Let's explore both sides of the coin: Advantages 1. Comfort and Relaxation Trains provide spacious seating, generous legroom, and the freedom to move around during the journey, offering a more relaxed and comfortable travel experience compared to other modes of transportation. 2. Scenic Views Train travel offers breathtaking views of diverse landscapes, allowing passengers to immerse themselves in the beauty of the journey, from rolling countryside to coastal vistas. 3. Environmentally Friendly Trains are a greener mode of transportation, emitting fewer greenhouse gases per passenger mile compared to cars and airplanes, making them a more sustainable travel option. 4. Convenient Connections Train stations are often conveniently located in city centers, providing easy access to urban areas without the hassle of lengthy airport transfers, reducing overall travel time and stress. 5. Onboard Amenities Many trains offer amenities such as Wi-Fi, dining cars, and comfortable lounges, providing passengers with the convenience of staying connected and enjoying a variety of services during the journey. Disadvantages 1. Limited Routes Train networks may have limited coverage compared to road or air transportation, which can restrict travel options, especially in remote or less accessible areas. 2. Time-Consuming Train travel may take longer than flying, especially for long distances, which can be a drawback for those seeking the quickest mode of transportation. 3. Schedule Dependence Trains operate on fixed schedules, and delays can occur due to various reasons, potentially impacting travel plans and requiring passengers to adhere to specific departure times. 4. Limited Flexibility Unlike driving, train travel offers limited flexibility to make impromptu stops or detours, as journeys are predetermined by the train schedule and route. 5. Cost While train travel can be cost-effective for certain routes, tickets for high-speed or long-distance trains may be relatively expensive compared to other modes of transportation, impacting travel budgets. In conclusion, while train travel offers numerous benefits such as comfort, scenic views, and environmental sustainability, it also presents limitations in terms of route coverage, travel time, and flexibility. Understanding these pros and cons can help travelers make informed decisions based on their specific needs and preferences. src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240401 hw20240405 active wip edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]>
attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!
attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.
src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce 3 Writing with AI 20240405 hw20240422 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can AI improve text for copy-writing? visual (optional) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html → prompt AI https://chat.openai.com/ → answer the questions ]]> Copywriters help to create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. All this aligned with the target audience's expectations while keeping the content and copy fresh, relevant, and effective src: Wikipedia ]]> How long will you need to write a short presentation? Have you got enough vocabulary to communicate succinctly & convincingly your ideas? What minimum level of English is usually required? → completing a short presentation ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 5min per part x 3-5 parts total ~ 30-40min (60min+ if lacking visuals or vocab) → vocab needs 〆internet research for key expressions (5-20min...) → language levels ✓ A2/B1 - writing an e-mail ✓ B1+ - writing a report ✓ B2 - writing a proposal ✓ C1 - writing an essay copy-writing → B2+ copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Explain the mistakes in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- The excerpt contains several mistakes: Lack of Emphasis: The language lacks emphasis and conviction, making the statement less impactful. Repetition: The repetition of "people" and "other people" in the same sentence can be improved for better readability. Lack of Specificity: The phrase "and so on" lacks specificity and can be replaced with a more comprehensive list. Awkward Phrasing: The sentence "In general, humanity has made progress in this after the Second World War" is awkward and lacks clarity. Lack of Specificity: The phrase "recognizing the genocide of other nations" lacks specificity and can be improved for better clarity. Lack of Clarity: The phrase "this problem still exists" lacks clarity and can be more specific about the issue being referred to. Here's a revised and improved version: "In my perspective, it's crucial for individuals to embrace those of diverse races, nationalities, religions, and more. While humanity has made progress in acknowledging the genocides that occurred after the Second World War, the challenge of acceptance persists even 80 years after the global conflict. It's essential to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community." ]]> knowledgeable = well-informed; intelligent https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> ✓ Correct mistakes and improve the language in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. ]]> to alienate = to make sb feel that they do not belong in a particular group https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Improve the language in the following excerpt to make it more engaging: -- orig -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. -- suggested answer -- I strongly believe that embracing diversity, irrespective of race, nationality, religion, and more, is crucial. While humanity has made strides in this area since the Second World War, acknowledging the atrocities of past genocides, the challenge of acceptance still lingers even 80 years after the war's end. It's time for us to cultivate a world where every individual is embraced for who they are, fostering a truly inclusive and compassionate global community. What next? Refine the language further. In my view, it's imperative for people to embrace others, regardless of their race, nationality, or religion. Despite acknowledging the genocides following the Second World War, the challenge of acceptance persists even 80 years after the conflict. It's time to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community. ]]> to refine = to improve sth by making small changes to it algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone to craft = to make sth using special skills, especially with your hands derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to co-evolve = when two or more species reciprocally affect each other's evolution through the process of natural selection. The term sometimes is used for two traits in the same species affecting each other's evolution 20240401 18:15-19:15 1.5 1666 active How humans and AI can work together to create better businesses By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How humans and AI can work together to create better businesses 20240325 hw20240329 pix/icons8-movie-100_white.png How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> 1 How humans and AI can work together to create better businesses 20240325 hw20240329 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240401 hw20240405 active wip prep_ol_qa edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]>
attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!
attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.
src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 20240325 15:45-16:45 1.5 1666 active What will happen to marketing in the age of AI? Machine Learning, AI, and the future of presentations & webinars By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 What will happen to marketing in the age of AI? 20240322 hw20240325 pix/icons8-movie-100_white.png What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 1 What will happen to marketing in the age of AI? 20240322 hw20240325 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 1 How humans and AI can work together to create better businesses 20240325 hw20240329 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone 20240322 15:30-16:30 1.5 1666 active Impact of AI on professional skill set Artificial Intelligence will replace 40% of jobs Machine Learning, AI, and the future of presentations & webinars By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 pix/icons8-movie-100_white.png Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> 1 pix/icons8-collaboration-100_white.png What jobs will be replaced by AI? active wip xml_multi_dd_row How will AI affect jobs? How many jobs will be replaced by AI in the near future? Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs (...) The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely src: investment bank Goldman Sachs https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html Educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation src: University of Pennsylvania and OpenAI https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html → put the jobs under the correct heading → suggest why some jobs may be automated → give examples how professionals might change their work ]]> 47 14 left 1;2;3;4;5;6;7;8 9;10;11;12;13;14;15;16 Jobs likely to be automated Customer service representative Receptionists Accountants/Bookkeepers Salespeople Research and analysis Warehouse work Insurance underwriting Retail Jobs not likely to be replaced by AI teachers lawyers & judges directors, managers and CEOs HR managers psychologists & psychiatrists surgeons computer system analysts artists & writers src: How Will Artificial Intelligence Affect Jobs 2024-2030 https://www.nexford.edu/insights/how-will-ai-affect-jobs ]]> 2 Role play wip active role_play AI will replace as many as two million manufacturing workers by 2025 src: MIT and Boston University report https://www.forbes.com/sites/ariannajohnson/2023/03/30/which-jobs-will-ai-replace-these-4-industries-will-be-heavily-impacted/?sh=4b7d49235957 By 2030, at least 14% of employees globally could need to change their careers due to digitization, robotics, and AI advancements src: McKinsey Global Institute https://www.semanticscholar.org/paper/d44b651ee25cd6f8717a9b049d2f2e0de8a965f5 ]]> You agree with the statement ✓ AI can build presentations analyse & enter data write content (...) ✓ Many AI tools are already available Chat GPT Gamma Numerous AI (...) ✓ By 2030, the average simulation shows that some 70% of companies will have embraced the AI revolution and adopted at least one type of AI technology You disagree with the statement. You are a nay sayer. 〆AI will be taking some jobs ✓ will be creating new ones ✓ We just need to... ramp up our technical skills complete online courses understand the industry gain work experience develop our soft skills ✓ some jobs just can't be taken by AI ✓ an enhancer rather than a full replacement of jobs 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png What are the limits of AI (artificial intelligence) in generating engaging contents? How can you work with - and not against - AI? Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> machine_learning_ai_and_the_future_of_education_marc_natanagara_tedx_brookdale_community_college_gjDPtzJQnyM.mp4 What 5 directions should educators / keynote speakers focus on that AI can't cater for? [06:52-08:40] 1 experience 2 meaning 3 connection 4 feelings 5 application How can you make use of personal experience in a way that AI can't replicate? ✓ discovery ✓ reflection ✓ action → provoke some emotional reaction (and not only logical) e.g. desire, envy, hope What kind of meaning can't be fully grasped by AI? How should educators / presenters / lecturers / keynote speakers ensure it is relevant to their audience? ✓ generalising e.g. social proof (Cialdini's Principles) ✓ personalising ✓ relevance What does Marc Natanagara mean by connection? ✓ integration e.g. make it relevant to the audience ✓ context e.g. personal → local → global ✓ perspective e.g. choose situations & experiences your audience may identify with Why should feelings play a role in a presentation / webinar? How? ✓ awareness e.g. demonstrate your understanding of the target culture (with Hofstede cultural dimensions) ✓ empathy e.g. show you have some common challenging experience and/or interest that your solution may address ✓ relationships e.g. anticipate & adapt in real time to how the audience reacts to your presentation → use back-up slides to keep audience engaged How can presenters / keynote speakers implement better applications than AI? What should they focus on? ✓ novelty ✓ creativity ✓ divergence e.g. use AI to brainstorm a variety of possible solutions divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem What is AI very poor at, unlike humans & animals? [08:08] 〆AI still can't read the room ✓ a one-year-old child, even your cat or dog, can sense your mood better than any computer → make your sales pitch / presentation / webinar as modular as possible to adapt to last-minute feedback What can't AI provide for in the context of presentations / webinars? [09:06] 〆artificial intelligence can only follow the rules they've been given 〆AI can't experience, generalize, reason, reflect, think abstractly, or understand relevance 〆AI can't access people's perceptions, interpretations, and feelings → good presentations / webinars should do all of these What tasks can be set to help attendees work without relying only on AI? [09:22] ✓ ask questions AI can't answer ✓ devise problems chat Bots can't solve → challenge the audience with authentic experiences → tap into capacity, diversity and creativity of human minds 1 What will happen to marketing in the age of AI? 20240322 hw20240325 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem 20240311 15:45-16:45 1.5 1666 active Neuroscience, AI and the Future of Education | Scott Bolland By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Persuasive speech 20240304 hw20240311 pix/icons8-lecturer-100_white.png 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? How could AI help you design webinars & presentations in a more engaging manner? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> Why is Facebook so “attractive” according to Dr Scott Bolland? How can you apply the same principles when posting on LinkedIn? [02:58-03:21] ✓ provides a constant stream of new information ✓ strives to remain on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar ✓ attract followers on LinkedIn by challenging their skills ✓ post creative thoughts that tease their professional ego → touch followers' narcissistic soft point to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge → sales pitches should create demand for a product on the periphery of your needs = identify unmet needs of clients hard-wired = automatically thinking or behaving in a particular way How does the described experiment with the robot reflect humans' learning process? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world ✓ ensure presentations / webinars feature some purposeful interactions e.g. show of hands, multiple choice questions, debating in breakout rooms → define the purpose of the presentation at the beginning to explain the expected end state ✓ engage attendees in a webinar by conducting case studies → generate satisfaction in achieving results → make use of friendly competition among participants as a learning catalyst purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] 〆mismatch between how we teach and how the brain naturally learns 〆some people are going to be ahead and bored 〆others are left behind → learning feels aversive = few members of the audience are getting the information on the periphery of their knowledge → what is required for optimal learning and pleasure 63% students disengaged ✓ design graded presentations / webinars → activities should be of varied difficulties, perhaps at the discretion of the moderator / keynote speaker e.g. feature 2-3 sets of questions (for managers, staff members, clients) aversive = making someone feel a strong dislike for something, or making them not want to do it How does spaced repetition enhance learning performance? What significant advantage does it offer over traditional study methods? [09:26] ✓ review information just before it is about to be forgotten → refresh knowledge at optimal intervals ✓ forgetting curve becomes less steep → improved recall and performance ✓ active recall = testing oneself on the information being studied (e.g. flashcards) ≠ passive methods (e.g. re-reading or highlighting) → better understanding and practical use of information ✓ distinguish cramming from spaced repetition to cram for sth = to learn a lot of things in a short time, in preparation for an exam What three levels can AI support? [08:42] ✓ level 1 - rote learning → memorize information passively → use space repetition individualised thanks to AI ✓ level 2 - generative AI [11:35] → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - integrative AI [13:15] → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience e.g. video conferencing software can recognise attendees' body language (thumbs up) generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something What does ‘the kindling of a flame” rather than ‘the filling of a vessel’ suggest about the role of educators / keynote speakers in engaging their audience? [14:54] ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge ✓ webinars must encourage viewers to participate (i.e. become active participants) and want to learn more → use of AI to design compelling presentations will soon become the norm ✓ new information should be layered on existing knowledge → focus on the periphery of knowledge → keep learners engaged ✓ reward purposeful action → refresh knowledge at optimal intervals → make forgetting curve less steep kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png What are the limits of AI (artificial intelligence) in generating engaging contents? How can you work with - and not against - AI? Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> machine_learning_ai_and_the_future_of_education_marc_natanagara_tedx_brookdale_community_college_gjDPtzJQnyM.mp4 What 5 directions should educators / keynote speakers focus on that AI can't cater for? ✓ experience ✓ meaning ✓ connection ✓ feelings ✓ application What is AI very poor at, unlike humans & animals? [08:08] 〆AI still can't read the room ✓ a one-year-old child, even your cat or dog, can sense your mood better than any computer What can't AI provide for in the context of presentations / webinars? [09:06] 〆artificial intelligence can only follow the rules they've been given 〆AI can't experience, generalize, reason, reflect, think abstractly, or understand relevance 〆AI can't access people's perceptions, interpretations, and feelings → good presentations / webinars should do all of these What tasks can be set to help attendees work without relying only on AI? [09:22] ✓ ask questions AI can't answer ✓ devise problems chat Bots can't solve → challenge the audience with authentic experiences → tap into capacity, diversity and creativity of human minds to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself hard-wired = automatically thinking or behaving in a particular way purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional aversive = making someone feel a strong dislike for something, or making them not want to do it generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 20240304 15:45-16:45 1.5 1666 active Robert Cialdini's principles of influence By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Robert Cialdini's principles of influence 20240122 hw20240219 pix/icons8-movie-100_white.png How can you convince someone to buy something from you? Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> 1 Robert Cialdini's principles of influence 20240122 hw20240219 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 2 Persuasive speech 20240304 hw20240311 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]> icons8-lecturer-100.png

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> Why is Facebook so “attractive” according to Dr Scott Bolland? How can you apply the same principles when posting on LinkedIn? [02:58-03:21] ✓ provides a constant stream of new information ✓ strives to remain on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar ✓ attract followers on LinkedIn by challenging their skills ✓ post creative thoughts that tease their professional ego → touch followers' narcissistic soft point to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge → sales pitches should create demand for a product on the periphery of your needs = identify unmet needs of clients hard-wired = automatically thinking or behaving in a particular way How does the described experiment with the robot reflect humans' learning process? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world ✓ ensure presentations / webinars feature some purposeful interactions e.g. show of hands, multiple choice questions, debating in breakout rooms → define the purpose of the presentation at the beginning to explain the expected end state ✓ engage attendees in a webinar by conducting case studies → generate satisfaction in achieving results → make use of friendly competition among participants as a learning catalyst purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] 〆mismatch between how we teach and how the brain naturally learns 〆some people are going to be ahead and bored 〆others are left behind → learning feels aversive = few members of the audience are getting the information on the periphery of their knowledge → what is required for optimal learning and pleasure 63% students disengaged ✓ design graded presentations / webinars → activities should be of varied difficulties, perhaps at the discretion of the moderator / keynote speaker e.g. feature 2-3 sets of questions (for managers, staff members, clients) aversive = making someone feel a strong dislike for something, or making them not want to do it How does spaced repetition enhance learning performance? What significant advantage does it offer over traditional study methods? [09:26] ✓ review information just before it is about to be forgotten → refresh knowledge at optimal intervals ✓ forgetting curve becomes less steep → improved recall and performance ✓ active recall = testing oneself on the information being studied (e.g. flashcards) ≠ passive methods (e.g. re-reading or highlighting) → better understanding and practical use of information ✓ distinguish cramming from spaced repetition to cram for sth = to learn a lot of things in a short time, in preparation for an exam What three levels can AI support? [08:42] ✓ level 1 - rote learning → memorize information passively → use space repetition individualised thanks to AI ✓ level 2 - generative AI [11:35] → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - integrative AI [13:15] → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience e.g. video conferencing software can recognise attendees' body language (thumbs up) generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something What does ‘the kindling of a flame” rather than ‘the filling of a vessel’ suggest about the role of educators / keynote speakers in engaging their audience? [14:54] ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge ✓ webinars must encourage viewers to participate (i.e. become active participants) and want to learn more → use of AI to design compelling presentations will soon become the norm ✓ new information should be layered on existing knowledge → focus on the periphery of knowledge → keep learners engaged ✓ reward purposeful action → refresh knowledge at optimal intervals → make forgetting curve less steep kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency unpolite impolite at the end ]]> 20240229 15:00-16:00 1.5 1666 active LinkedIn post | Amazonian adventure By the end of this session you will have studied 20240126-20240218 Amazonia adventure zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Robert Cialdini's principles of influence 20240122 hw20240219 pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> active textbook Buenas dias! (or XXXX! as they say in Kabiari) I have just come back from a 3 week adventure in the 90% humid Columbian Amazonian jungle near the equator. This was not a tourist tour, it was a genuine anthropological expedition with Andrey Matusovsky, a leading Amazonia expert in Eastern Europe. We went up the Kananari river and stayed in 5 different Indigenous villages. All these communities in many aspects still live as their ancestors. Although these tribes are quite different we found many common things in their behaviour and the way their collectivity is structured. We ate together much tapir, kasabi and fish, as well as went to sacred caves, and slept in communal houses. We observed with great interest how the Indigenous people spend their free time & organise their meetings in a manner reminiscent of a reactive culture, that is where all members listen & adapt their conversation to preserve harmony with the group (cf R.Lewis 3 typologies). What strikes me is that rituals & protocols, which are important in Amazonian societies, are just as important in our ’ ‘corporate’ tribes. Surprisingly, many of today’s management issues already had solutions in our past. Story telling – a necessity in such communities that rely on the spoken word from one generation to another– is an essential skill that today’s communicators & leaders would benefit from. Now I’ll be using methods of anthropological decision making (consensus & story telling - as I learnt from Andrey Matusovsky) to help teams and companies become more effective at pitching (story telling) and reaching a business agreement (sustainable consensus) in these turbulent times. I’ll be happy to share my new knowledge - ‘Hasta pronto’. ]]> 20240122 15:45-16:45 1.5 1666 active How languages shape our mind By the end of this session you will have studied 20240126-20240218 Amazonia adventure zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How language shapes the way we think | Lera Boroditsky 20240119 hw20240122 pix/icons8-collaboration-100_white.png How language shapes the way we think | Lera Boroditsky There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But do they shape the way we think? Cognitive scientist Lera Boroditsky shares examples of language -- from an Aboriginal community in Australia that uses cardinal directions instead of left and right to the multiple words for blue in Russian -- that suggest the answer is a resounding yes. "The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says. "Human minds have invented not one cognitive universe, but 7,000. https://www.youtube.com/watch?v=RKK7wGAYP6k → watch the video → answer the questions]]> 1 How language shapes the way we think | Lera Boroditsky 20240119 hw20240122 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png ✓ if that target language features concepts that don't exist in your mother tongue (...) ]]> How language shapes the way we think | Lera Boroditsky There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But do they shape the way we think? Cognitive scientist Lera Boroditsky shares examples of language -- from an Aboriginal community in Australia that uses cardinal directions instead of left and right to the multiple words for blue in Russian -- that suggest the answer is a resounding yes. "The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says. "Human minds have invented not one cognitive universe, but 7,000. https://www.youtube.com/watch?v=RKK7wGAYP6k → watch the video → answer the questions]]> how_language_shapes_the_way_we_think_lera_boroditsky_TED_RKK7wGAYP6k.mp4 So, I'll be speaking to you using language ... because I can. This is one these magical abilities that we humans have. We can transmit really complicated thoughts to one another. So what I'm doing right now is, I'm making sounds with my mouth as I'm exhaling. I'm making tones and hisses and puffs, and those are creating air vibrations in the air. Those air vibrations are traveling to you, they're hitting your eardrums, and then your brain takes those vibrations from your eardrums and transforms them into thoughts. I hope. (Laughter) I hope that's happening. So because of this ability, we humans are able to transmit our ideas across vast reaches of space and time. We're able to transmit knowledge across minds. I can put a bizarre new idea in your mind right now. I could say, "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." (Laughter) Now, if everything has gone relatively well in your life so far, you probably haven't had that thought before. (Laughter) But now I've just made you think it, through language. Now of course, there isn't just one language in the world, there are about 7,000 languages spoken around the world. And all the languages differ from one another in all kinds of ways. Some languages have different sounds, they have different vocabularies, and they also have different structures -- very importantly, different structures. That begs the question: Does the language we speak shape the way we think? Now, this is an ancient question. People have been speculating about this question forever. Charlemagne, Holy Roman emperor, said, "To have a second language is to have a second soul" -- strong statement that language crafts reality. But on the other hand, Shakespeare has Juliet say, "What's in a name? A rose by any other name would smell as sweet." Well, that suggests that maybe language doesn't craft reality. These arguments have gone back and forth for thousands of years. But until recently, there hasn't been any data to help us decide either way. Recently, in my lab and other labs around the world, we've started doing research, and now we have actual scientific data to weigh in on this question. So let me tell you about some of my favorite examples. I'll start with an example from an Aboriginal community in Australia that I had the chance to work with. These are the Kuuk Thaayorre people. They live in Pormpuraaw at the very west edge of Cape York. What's cool about Kuuk Thaayorre is, in Kuuk Thaayorre, they don't use words like "left" and "right," and instead, everything is in cardinal directions: north, south, east and west. And when I say everything, I really mean everything. You would say something like, "Oh, there's an ant on your southwest leg." Or, "Move your cup to the north-northeast a little bit." In fact, the way that you say "hello" in Kuuk Thaayorre is you say, "Which way are you going?" And the answer should be, "North-northeast in the far distance. How about you?" So imagine as you're walking around your day, every person you greet, you have to report your heading direction. (Laughter) But that would actually get you oriented pretty fast, right? Because you literally couldn't get past "hello," if you didn't know which way you were going. In fact, people who speak languages like this stay oriented really well. They stay oriented better than we used to think humans could. We used to think that humans were worse than other creatures because of some biological excuse: "Oh, we don't have magnets in our beaks or in our scales." No; if your language and your culture trains you to do it, actually, you can do it. There are humans around the world who stay oriented really well. And just to get us in agreement about how different this is from the way we do it, I want you all to close your eyes for a second and point southeast. (Laughter) Keep your eyes closed. Point. OK, so you can open your eyes. I see you guys pointing there, there, there, there, there ... I don't know which way it is myself -- (Laughter) You have not been a lot of help. (Laughter) So let's just say the accuracy in this room was not very high. This is a big difference in cognitive ability across languages, right? Where one group -- very distinguished group like you guys -- doesn't know which way is which, but in another group, I could ask a five-year-old and they would know. (Laughter) There are also really big differences in how people think about time. So here I have pictures of my grandfather at different ages. And if I ask an English speaker to organize time, they might lay it out this way, from left to right. This has to do with writing direction. If you were a speaker of Hebrew or Arabic, you might do it going in the opposite direction, from right to left. But how would the Kuuk Thaayorre, this Aboriginal group I just told you about, do it? They don't use words like "left" and "right." Let me give you hint. When we sat people facing south, they organized time from left to right. When we sat them facing north, they organized time from right to left. When we sat them facing east, time came towards the body. What's the pattern? East to west, right? So for them, time doesn't actually get locked on the body at all, it gets locked on the landscape. So for me, if I'm facing this way, then time goes this way, and if I'm facing this way, then time goes this way. I'm facing this way, time goes this way -- very egocentric of me to have the direction of time chase me around every time I turn my body. For the Kuuk Thaayorre, time is locked on the landscape. It's a dramatically different way of thinking about time. Here's another really smart human trick. Suppose I ask you how many penguins are there. Well, I bet I know how you'd solve that problem if you solved it. You went, "One, two, three, four, five, six, seven, eight." You counted them. You named each one with a number, and the last number you said was the number of penguins. This is a little trick that you're taught to use as kids. You learn the number list and you learn how to apply it. A little linguistic trick. Well, some languages don't do this, because some languages don't have exact number words. They're languages that don't have a word like "seven" or a word like "eight." In fact, people who speak these languages don't count, and they have trouble keeping track of exact quantities. So, for example, if I ask you to match this number of penguins to the same number of ducks, you would be able to do that by counting. But folks who don't have that linguistic trick can't do that. Languages also differ in how they divide up the color spectrum -- the visual world. Some languages have lots of words for colors, some have only a couple words, "light" and "dark." And languages differ in where they put boundaries between colors. So, for example, in English, there's a word for blue that covers all of the colors that you can see on the screen, but in Russian, there isn't a single word. Instead, Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." So Russians have this lifetime of experience of, in language, distinguishing these two colors. When we test people's ability to perceptually discriminate these colors, what we find is that Russian speakers are faster across this linguistic boundary. They're faster to be able to tell the difference between a light and dark blue. And when you look at people's brains as they're looking at colors -- say you have colors shifting slowly from light to dark blue -- the brains of people who use different words for light and dark blue will give a surprised reaction as the colors shift from light to dark, as if, "Ooh, something has categorically changed," whereas the brains of English speakers, for example, that don't make this categorical distinction, don't give that surprise, because nothing is categorically changing. Languages have all kinds of structural quirks. This is one of my favorites. Lots of languages have grammatical gender; every noun gets assigned a gender, often masculine or feminine. And these genders differ across languages. So, for example, the sun is feminine in German but masculine in Spanish, and the moon, the reverse. Could this actually have any consequence for how people think? Do German speakers think of the sun as somehow more female-like, and the moon somehow more male-like? Actually, it turns out that's the case. So if you ask German and Spanish speakers to, say, describe a bridge, like the one here -- "bridge" happens to be grammatically feminine in German, grammatically masculine in Spanish -- German speakers are more likely to say bridges are "beautiful," "elegant" and stereotypically feminine words. Whereas Spanish speakers will be more likely to say they're "strong" or "long," these masculine words. (Laughter) Languages also differ in how they describe events, right? You take an event like this, an accident. In English, it's fine to say, "He broke the vase." In a language like Spanish, you might be more likely to say, "The vase broke," or, "The vase broke itself." If it's an accident, you wouldn't say that someone did it. In English, quite weirdly, we can even say things like, "I broke my arm." Now, in lots of languages, you couldn't use that construction unless you are a lunatic and you went out looking to break your arm -- (Laughter) and you succeeded. If it was an accident, you would use a different construction. Now, this has consequences. So, people who speak different languages will pay attention to different things, depending on what their language usually requires them to do. So we show the same accident to English speakers and Spanish speakers, English speakers will remember who did it, because English requires you to say, "He did it; he broke the vase." Whereas Spanish speakers might be less likely to remember who did it if it's an accident, but they're more likely to remember that it was an accident. They're more likely to remember the intention. So, two people watch the same event, witness the same crime, but end up remembering different things about that event. This has implications, of course, for eyewitness testimony. It also has implications for blame and punishment. So if you take English speakers and I just show you someone breaking a vase, and I say, "He broke the vase," as opposed to "The vase broke," even though you can witness it yourself, you can watch the video, you can watch the crime against the vase, you will punish someone more, you will blame someone more if I just said, "He broke it," as opposed to, "It broke." The language guides our reasoning about events. Now, I've given you a few examples of how language can profoundly shape the way we think, and it does so in a variety of ways. So language can have big effects, like we saw with space and time, where people can lay out space and time in completely different coordinate frames from each other. Language can also have really deep effects -- that's what we saw with the case of number. Having count words in your language, having number words, opens up the whole world of mathematics. Of course, if you don't count, you can't do algebra, you can't do any of the things that would be required to build a room like this or make this broadcast, right? This little trick of number words gives you a stepping stone into a whole cognitive realm. Language can also have really early effects, what we saw in the case of color. These are really simple, basic, perceptual decisions. We make thousands of them all the time, and yet, language is getting in there and fussing even with these tiny little perceptual decisions that we make. Language can have really broad effects. So the case of grammatical gender may be a little silly, but at the same time, grammatical gender applies to all nouns. That means language can shape how you're thinking about anything that can be named by a noun. That's a lot of stuff. And finally, I gave you an example of how language can shape things that have personal weight to us -- ideas like blame and punishment or eyewitness memory. These are important things in our daily lives. Now, the beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is. Human minds have invented not one cognitive universe, but 7,000 -- there are 7,000 languages spoken around the world. And we can create many more -- languages, of course, are living things, things that we can hone and change to suit our needs. The tragic thing is that we're losing so much of this linguistic diversity all the time. We're losing about one language a week, and by some estimates, half of the world's languages will be gone in the next hundred years. And the even worse news is that right now, almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities. That excludes almost all humans. Right? So what we know about the human mind is actually incredibly narrow and biased, and our science has to do better. I want to leave you with this final thought. I've told you about how speakers of different languages think differently, but of course, that's not about how people elsewhere think. It's about how you think. It's how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, "Why do I think the way that I do?" "How could I think differently?" And also, "What thoughts do I wish to create?" Thank you very much. (Applause) "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." [01:05-01:24] ]]> ✓ share new thoughts through language which you had perhaps even never envisaged → the more vocabulary you have the better equipped you are to communicate effectively to envisage = to imagine what will happen in the future "To have a second language is to have a second soul" [01:50-02:00] ]]> ✓ language crafts reality → you are another person when you speak a different language → the more vocabulary you have the more perspectives you may take advantage of to look at things "What's in a name? A rose by any other name would smell as sweet." [02:00-02:20] ]]> ✓ perhaps language doesn't craft reality → objective reality should be the same for every person but it is subjective = ageless contradiction What is unusual about the language used by an Aboriginal community in Australia, called Kuuk Thaayorre? [02:45-03:30] "Which way are you going?" answer: North - north east in the far distance ]]> What two conclusions can you draw from the cultural example of language spoken by Kuuk Thaayorre people [03:30-05:51]? (staying oriented [03:48]) (thinking about time [05:10]) ✓ if your language and your culture trains you to do it, you can do it e.g. stay oriented although we have no magnets in our beaks or in our scales ✓ they organize time from east to west = it gets locked on the landscape → no egocentric view (traditionally from left to right or vice versa) ✓ use a more organic approach to time management = less linear & target-oriented? → open to sharing more opportunities than just your own goals ✓ assess your position (as well as perhaps skills) in your environment in real time → anticipate possible obstacles better? What does the quantity of alternative words for different colours & shades suggest? [06:48-07:59] ✓ in English, there's a word for blue that covers all of the colours that you can see ✓ in Russian, there isn't a single word → Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." → make a categorical distinction = ability to perceptually discriminate colours faster How can gender of nouns differ across cultures? How does this affect the way people think? [08:01-08:58] examples: ✓ the sun is feminine in German but masculine in Spanish ✓ the moon is masculine in German but feminine in Spanish → for German speakers bridges are "beautiful," "elegant" = stereotypically feminine words → for Spanish speakers bridges are "strong" or "long" = more masculine words What examples are given to suggest how differently languages can describe events? [09:02-09:40] ✓ in English: "He broke the vase" ✓ in Spanish: "The vase broke" in English: "I broke my arm." → in many languages = you did it intentionally How will different speakers interpret a same event in different ways? What conclusion can be drawn? [09:42-10:55] ✓ people remember different things about the same event → even eye-witnessing an event may be interpreted differently e.g. English speakers will remember who did it [09:56] → English requires you to say, "He did it; he broke the vase." e.g. Spanish speakers might be less likely to remember who did it if it's an accident → more likely to remember that it was an accident Conclusion [10:44] ✓ you will punish someone more, you will blame someone more if you just said "He broke it" (as opposed to "It broke.") ✓ language guides our reasoning about events What are the risks of losing linguistic diversity? [12:28-12:56] 〆about one language is lost every week 〆half of the world's languages will be gone in the next hundred years according to some estimates 〆almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities → what we know about the human mind is actually incredibly narrow and biased 1 Robert Cialdini's principles of influence 20240122 hw20240219 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 20240119 15:30-16:30 1.5 1666 active Political correctness (2/2) By the end of this session you will have studied 20240126-20240218 Amazonia adventure zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 continue from [07:31] Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? What question(s) should one ask themselves? [11:25] → 3 solutions [12:25] [13:00] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it [12:25] i.e. not to assign psychic pain or emotional discomfort to it e.g. Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? → resist if someone forces you to submit [13:00] → voice your community if you think it's not offending [14:14] artefact = feature not naturally present, introduced during preparation or investigation to go against the grain = to be contrary to the natural inclination or feeling of someone or something to medicalise = to identify a condition as a disease so as to get treatment in order to improve your overall quality of life What conclusions are drawn? Do you agree with them? [15:06] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 wip active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? [04:32-05:18] ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? [05:20-06:42] ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like 2 How language shapes the way we think | Lera Boroditsky 20240119 hw20240122 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png ✓ if that target language features concepts that don't exist in your mother tongue (...) ]]> How language shapes the way we think | Lera Boroditsky There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But do they shape the way we think? Cognitive scientist Lera Boroditsky shares examples of language -- from an Aboriginal community in Australia that uses cardinal directions instead of left and right to the multiple words for blue in Russian -- that suggest the answer is a resounding yes. "The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says. "Human minds have invented not one cognitive universe, but 7,000. https://www.youtube.com/watch?v=RKK7wGAYP6k → watch the video → answer the questions]]> how_language_shapes_the_way_we_think_lera_boroditsky_TED_RKK7wGAYP6k.mp4 So, I'll be speaking to you using language ... because I can. This is one these magical abilities that we humans have. We can transmit really complicated thoughts to one another. So what I'm doing right now is, I'm making sounds with my mouth as I'm exhaling. I'm making tones and hisses and puffs, and those are creating air vibrations in the air. Those air vibrations are traveling to you, they're hitting your eardrums, and then your brain takes those vibrations from your eardrums and transforms them into thoughts. I hope. (Laughter) I hope that's happening. So because of this ability, we humans are able to transmit our ideas across vast reaches of space and time. We're able to transmit knowledge across minds. I can put a bizarre new idea in your mind right now. I could say, "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." (Laughter) Now, if everything has gone relatively well in your life so far, you probably haven't had that thought before. (Laughter) But now I've just made you think it, through language. Now of course, there isn't just one language in the world, there are about 7,000 languages spoken around the world. And all the languages differ from one another in all kinds of ways. Some languages have different sounds, they have different vocabularies, and they also have different structures -- very importantly, different structures. That begs the question: Does the language we speak shape the way we think? Now, this is an ancient question. People have been speculating about this question forever. Charlemagne, Holy Roman emperor, said, "To have a second language is to have a second soul" -- strong statement that language crafts reality. But on the other hand, Shakespeare has Juliet say, "What's in a name? A rose by any other name would smell as sweet." Well, that suggests that maybe language doesn't craft reality. These arguments have gone back and forth for thousands of years. But until recently, there hasn't been any data to help us decide either way. Recently, in my lab and other labs around the world, we've started doing research, and now we have actual scientific data to weigh in on this question. So let me tell you about some of my favorite examples. I'll start with an example from an Aboriginal community in Australia that I had the chance to work with. These are the Kuuk Thaayorre people. They live in Pormpuraaw at the very west edge of Cape York. What's cool about Kuuk Thaayorre is, in Kuuk Thaayorre, they don't use words like "left" and "right," and instead, everything is in cardinal directions: north, south, east and west. And when I say everything, I really mean everything. You would say something like, "Oh, there's an ant on your southwest leg." Or, "Move your cup to the north-northeast a little bit." In fact, the way that you say "hello" in Kuuk Thaayorre is you say, "Which way are you going?" And the answer should be, "North-northeast in the far distance. How about you?" So imagine as you're walking around your day, every person you greet, you have to report your heading direction. (Laughter) But that would actually get you oriented pretty fast, right? Because you literally couldn't get past "hello," if you didn't know which way you were going. In fact, people who speak languages like this stay oriented really well. They stay oriented better than we used to think humans could. We used to think that humans were worse than other creatures because of some biological excuse: "Oh, we don't have magnets in our beaks or in our scales." No; if your language and your culture trains you to do it, actually, you can do it. There are humans around the world who stay oriented really well. And just to get us in agreement about how different this is from the way we do it, I want you all to close your eyes for a second and point southeast. (Laughter) Keep your eyes closed. Point. OK, so you can open your eyes. I see you guys pointing there, there, there, there, there ... I don't know which way it is myself -- (Laughter) You have not been a lot of help. (Laughter) So let's just say the accuracy in this room was not very high. This is a big difference in cognitive ability across languages, right? Where one group -- very distinguished group like you guys -- doesn't know which way is which, but in another group, I could ask a five-year-old and they would know. (Laughter) There are also really big differences in how people think about time. So here I have pictures of my grandfather at different ages. And if I ask an English speaker to organize time, they might lay it out this way, from left to right. This has to do with writing direction. If you were a speaker of Hebrew or Arabic, you might do it going in the opposite direction, from right to left. But how would the Kuuk Thaayorre, this Aboriginal group I just told you about, do it? They don't use words like "left" and "right." Let me give you hint. When we sat people facing south, they organized time from left to right. When we sat them facing north, they organized time from right to left. When we sat them facing east, time came towards the body. What's the pattern? East to west, right? So for them, time doesn't actually get locked on the body at all, it gets locked on the landscape. So for me, if I'm facing this way, then time goes this way, and if I'm facing this way, then time goes this way. I'm facing this way, time goes this way -- very egocentric of me to have the direction of time chase me around every time I turn my body. For the Kuuk Thaayorre, time is locked on the landscape. It's a dramatically different way of thinking about time. Here's another really smart human trick. Suppose I ask you how many penguins are there. Well, I bet I know how you'd solve that problem if you solved it. You went, "One, two, three, four, five, six, seven, eight." You counted them. You named each one with a number, and the last number you said was the number of penguins. This is a little trick that you're taught to use as kids. You learn the number list and you learn how to apply it. A little linguistic trick. Well, some languages don't do this, because some languages don't have exact number words. They're languages that don't have a word like "seven" or a word like "eight." In fact, people who speak these languages don't count, and they have trouble keeping track of exact quantities. So, for example, if I ask you to match this number of penguins to the same number of ducks, you would be able to do that by counting. But folks who don't have that linguistic trick can't do that. Languages also differ in how they divide up the color spectrum -- the visual world. Some languages have lots of words for colors, some have only a couple words, "light" and "dark." And languages differ in where they put boundaries between colors. So, for example, in English, there's a word for blue that covers all of the colors that you can see on the screen, but in Russian, there isn't a single word. Instead, Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." So Russians have this lifetime of experience of, in language, distinguishing these two colors. When we test people's ability to perceptually discriminate these colors, what we find is that Russian speakers are faster across this linguistic boundary. They're faster to be able to tell the difference between a light and dark blue. And when you look at people's brains as they're looking at colors -- say you have colors shifting slowly from light to dark blue -- the brains of people who use different words for light and dark blue will give a surprised reaction as the colors shift from light to dark, as if, "Ooh, something has categorically changed," whereas the brains of English speakers, for example, that don't make this categorical distinction, don't give that surprise, because nothing is categorically changing. Languages have all kinds of structural quirks. This is one of my favorites. Lots of languages have grammatical gender; every noun gets assigned a gender, often masculine or feminine. And these genders differ across languages. So, for example, the sun is feminine in German but masculine in Spanish, and the moon, the reverse. Could this actually have any consequence for how people think? Do German speakers think of the sun as somehow more female-like, and the moon somehow more male-like? Actually, it turns out that's the case. So if you ask German and Spanish speakers to, say, describe a bridge, like the one here -- "bridge" happens to be grammatically feminine in German, grammatically masculine in Spanish -- German speakers are more likely to say bridges are "beautiful," "elegant" and stereotypically feminine words. Whereas Spanish speakers will be more likely to say they're "strong" or "long," these masculine words. (Laughter) Languages also differ in how they describe events, right? You take an event like this, an accident. In English, it's fine to say, "He broke the vase." In a language like Spanish, you might be more likely to say, "The vase broke," or, "The vase broke itself." If it's an accident, you wouldn't say that someone did it. In English, quite weirdly, we can even say things like, "I broke my arm." Now, in lots of languages, you couldn't use that construction unless you are a lunatic and you went out looking to break your arm -- (Laughter) and you succeeded. If it was an accident, you would use a different construction. Now, this has consequences. So, people who speak different languages will pay attention to different things, depending on what their language usually requires them to do. So we show the same accident to English speakers and Spanish speakers, English speakers will remember who did it, because English requires you to say, "He did it; he broke the vase." Whereas Spanish speakers might be less likely to remember who did it if it's an accident, but they're more likely to remember that it was an accident. They're more likely to remember the intention. So, two people watch the same event, witness the same crime, but end up remembering different things about that event. This has implications, of course, for eyewitness testimony. It also has implications for blame and punishment. So if you take English speakers and I just show you someone breaking a vase, and I say, "He broke the vase," as opposed to "The vase broke," even though you can witness it yourself, you can watch the video, you can watch the crime against the vase, you will punish someone more, you will blame someone more if I just said, "He broke it," as opposed to, "It broke." The language guides our reasoning about events. Now, I've given you a few examples of how language can profoundly shape the way we think, and it does so in a variety of ways. So language can have big effects, like we saw with space and time, where people can lay out space and time in completely different coordinate frames from each other. Language can also have really deep effects -- that's what we saw with the case of number. Having count words in your language, having number words, opens up the whole world of mathematics. Of course, if you don't count, you can't do algebra, you can't do any of the things that would be required to build a room like this or make this broadcast, right? This little trick of number words gives you a stepping stone into a whole cognitive realm. Language can also have really early effects, what we saw in the case of color. These are really simple, basic, perceptual decisions. We make thousands of them all the time, and yet, language is getting in there and fussing even with these tiny little perceptual decisions that we make. Language can have really broad effects. So the case of grammatical gender may be a little silly, but at the same time, grammatical gender applies to all nouns. That means language can shape how you're thinking about anything that can be named by a noun. That's a lot of stuff. And finally, I gave you an example of how language can shape things that have personal weight to us -- ideas like blame and punishment or eyewitness memory. These are important things in our daily lives. Now, the beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is. Human minds have invented not one cognitive universe, but 7,000 -- there are 7,000 languages spoken around the world. And we can create many more -- languages, of course, are living things, things that we can hone and change to suit our needs. The tragic thing is that we're losing so much of this linguistic diversity all the time. We're losing about one language a week, and by some estimates, half of the world's languages will be gone in the next hundred years. And the even worse news is that right now, almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities. That excludes almost all humans. Right? So what we know about the human mind is actually incredibly narrow and biased, and our science has to do better. I want to leave you with this final thought. I've told you about how speakers of different languages think differently, but of course, that's not about how people elsewhere think. It's about how you think. It's how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, "Why do I think the way that I do?" "How could I think differently?" And also, "What thoughts do I wish to create?" Thank you very much. (Applause) "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." [01:05] ]]> ✓ share new thoughts through language which you had perhaps even never envisaged to envisage = to imagine what will happen in the future "To have a second language is to have a second soul" [01:50] ]]> ✓ language crafts reality → you are another person when you speak a different language "What's in a name? A rose by any other name would smell as sweet." [02:00] ]]> ✓ perhaps language doesn't craft reality → now we have data to check What is unusual about the language used by an Aboriginal community in Australia, called Kuuk Thaayorre? [02:45] "Which way are you going?" answer: North - north east in the far distance ]]> What two conclusions can you draw from the cultural example of language spoken by Kuuk Thaayorre people? (staying oriented [03:48]) (thinking about time [05:10]) ✓ if your language and your culture trains you to do it, you can do it e.g. stay oriented although we have no magnets in our beaks or in our scales ✓ they organize time from east to west = it gets locked on the landscape → no egocentric view (traditionally from left to right or vice versa) What does the quantity of alternative words for different colours & shades suggest? [06:48] ✓ in English, there's a word for blue that covers all of the colours that you can see ✓ in Russian, there isn't a single word → Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." → make a categorical distinction = ability to perceptually discriminate colours faster How can gender of nouns differ across cultures? How does this affect the way people think? [08:22] examples: ✓ the sun is feminine in German but masculine in Spanish ✓ the moon is masculine in German but feminine in Spanish → for German speakers bridges are "beautiful," "elegant" = stereotypically feminine words → for Spanish speakers bridges are "strong" or "long" = more masculine words What examples are given to suggest how differently languages can describe events? [09:10] ✓ in English: "He broke the vase" ✓ in Spanish: "The vase broke" in English: "I broke my arm." → in many languages = you did it intentionally How will different speakers interpret a same event in different ways? [09:56] What conclusion can be drawn? [10:44] ✓ people remember different things about the same event → even eye-witnessing an event may be interpreted differently e.g. English speakers will remember who did it → English requires you to say, "He did it; he broke the vase." e.g. Spanish speakers might be less likely to remember who did it if it's an accident → more likely to remember that it was an accident Conclusion ✓ you will punish someone more, you will blame someone more if you just said "He broke it" (as opposed to "It broke.") ✓ language guides our reasoning about events What are the risks of losing linguistic diversity? [12:56] 〆about one language is lost every week 〆half of the world's languages will be gone in the next hundred years according to some estimates 〆almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities → what we know about the human mind is actually incredibly narrow and biased fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to medicalise = to identify a condition as a disease so as to get treatment in order to improve your overall quality of life artefact = feature not naturally present, introduced during preparation or investigation to stifle = to prevent sth from happening; to prevent a feeling from being expressed perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like 20240115 15:45-16:45 1.5 1666 active Political correctness (1/2) By the end of this session you will have studied 20240126-20240218 Amazonia adventure zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia ✓ the problem is human nature ✓ human beings love power ✓ they love the power to shut up other people ✓ they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:48] ✓ despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear enforcer = one whose job it is to execute unpleasant tasks for a superior What is the real scandal about political correctness? ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? ✓ don't stifle free speech to stifle = to prevent sth from happening; to prevent a feeling from being expressed fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like 20231228 12:00-13:00 1.5 1666 active LinkedIn farewell message | Political correctness - How languages shape our mind By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> active textbook Today is my last day in Miele. After 15 years in the pharmaceutical industry I took up a challenge in 2017 for this global leader of premium domestic appliances. I want to thank all the people who worked with me in Miele: my Russian team, our cluster and the global team. Colleagues, partners, friends, lend me your ears! You have helped me hit the ground running, you supported my ideas and shared your vision. Together we have achieved fantastic results: - sales growth +70% 2021 vs 2017 - game changing, long-term strategy to expand Miele presence in regions and improve brand loyalty - top engagement rate of the sales team - world-wide #1 Miele flagship store (MEC Nakhimovsky) in terms of sales! - state-of-the-art e-commerce solution I am proud to be part of this success. It was just the beginning of our track record but we’ve had a black swan. Sometimes even the greatest adventure can be disrupted by external reasons. And even the greatest team can not solve all challenges. I am grateful for the time spent in Miele. We performed, dreamed, opened new stores and entered new regions. We even cooked, ran and practised mentoring together. Now it is time to go forward. There are a lot of opportunities in Russia and abroad. And I am open to new experiences. The Earth is vast, but the world is small. We will meet again, Merry Christmas and Happy New Year! ]]> 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? [04:32-05:18] ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? [05:20-06:42] ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like 20231226 17:30-18:30 1.5 1666 active How languages shape our mind - Micro discrimination Political correctness - How languages shape our mind Rehearsing for a job interview 2/2 - Support stories By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 pix/icons8-hand-with-pen-100_white.png Identifying support stories (optional - check if still relevant) 20231207 hw20231211-n1 Give 2-3 examples for the following categories/areas of interest. 3 A British or Indian accent - iRabbit nr4 active wip move_html5_video british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 3 Micro assaults (common racial micro aggressions 1/2) pix/icons8-dictionary-100_white.png active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd Does micro racism exist, or is it just another controversial lack of political correctness? Are you com-FOR-TA-ble? What is this ve-GE-TA-ble? iRabbit Indian help desk Sir, did you just head wobble and do the Indian accent? (...) I sense micro racism & nano supremacy in your assertions. video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U Why could this be considered a micro aggression? = remarks and behaviours which might be experienced occasionally and brushed off as ‘rude’ or ‘inconsiderate’ by white people, and are amplified by being a constant part of the affected person’s daily experience → match the micro assaults with the categories → give examples ]]> 30 12 left 1;2;3 4;5 6;7 https://www.ed.ac.uk/equality-diversity/students/microaggressions/racial-microaggressions/common-racial-micro-agressions ]]> 4 Micro insults & invalidations (common racial micro aggressions 2/2) pix/icons8-dictionary-100_white.png active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd Have you ever experienced micro insults, and / or suffered from micro invalidation? = variety of subtle snubs, conveying a hidden insult to the recipient. Perpetrators are usually unaware they are speaking from bias → micro invalidation = communications that negate or nullify the thoughts, feelings or experiential reality of a person of colour → match the micro insults & invalidations with the categories → give examples ]]> 40 20 left 1;2;3;4;5;6 7;8;9;10;11;12;13;14 https://www.ed.ac.uk/equality-diversity/students/microaggressions/racial-microaggressions/common-racial-micro-agressions ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? [00:30] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:35] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia ✓ the problem is human nature ✓ human beings love power ✓ they love the power to shut up other people ✓ they will leverage any rule any law any standard to attain that power Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain How was political correctness in the old days, how has it changed now? ✓ the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother = the idea of a single authoritarian power shutting people down ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? ✓ political correctness targets people who can't fight back Why are some people terrified of saying the wrong thing? What has changed? ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear enforcer = one whose job it is to execute unpleasant tasks for a superior Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? ✓ despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation What is the real scandal about political correctness? ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? ✓ don't stifle free speech to stifle = to prevent sth from happening; to prevent a feeling from being expressed 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like to brush off = to bar from attention or consideration, to disregard slur = unfair remark about sb/sth that may damage other people's opinion of them supremacy = position in which you have more power, authority or status than anyone else Negro = (old-fashioned, often offensive) member of a race of people with dark skin who originally came from Africa swastika /ˈswɔstɪkə/ = ancient symbol in the form of a cross with its ends bent at an angle of 90 degrees, used in the 20th century as the symbol of the German Nazi party subjugation = forced submission to control by others; oppression micro insult = variety of subtle snubs, conveying a hidden insult to the recipient. Perpetrators are usually unaware they are speaking from bias micro invalidation = communications that negate or nullify the thoughts, feelings or experiential reality of a person of colour snub = action or a comment that is deliberately rude in order to show sb that you do not like or respect them fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed 20231215 15:30-16:30 1.5 1666 active Rehearsing for a job interview - Support stories By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 pix/icons8-hand-with-pen-100_white.png Identifying support stories (optional - check if still relevant) 20231207 hw20231211-n1 Give 2-3 examples for the following categories/areas of interest. active textbook pix/icons8-hand-with-pen-100_white.png 2 Identifying support stories 20231207 hw20231211-n1 edit_ol_qa_writing prep_ol_qa_writing stopwatch active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Add support stories for: → Leadership → Mentoring Give 2-3 examples for the following categories/areas of interest. Explaining how you behave should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? (...) ✓ Key concepts: → taking things with a pinch of salt (distancing) → lesson learnt (resilience) ✓ Support stories: → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task ]]> Greatest & weakest points of your career What is your biggest achievement? Give me a specific example of a time when you used good judgement and logic in solving a problem. Give me an example of a time when you set a goal and were able to meet or achieve it. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Give me an example of a time when you motivated others. Give me an example of a time when you used your fact-finding skills to solve a problem. Describe a time when you anticipated potential problems and developed preventive measures. Describe a time when you set your sights too high (or too low). Give me an example of a time when you tried to accomplish something and failed. Tell me about a time when you missed an obvious solution to a problem. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → critical thinking (in assessing realistic goals) → not resting on your laurels → not collecting only low-hanging fruit ✓ Support stories: → lack of professional experience, best practice → insufficient management routines (e.g. cross-reviews) Cross functional collaboration What would your previous boss & colleagues say about you? How do you build team spirit? Give me an example of a time when you motivated others. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Would you like to make a long-lasting impact or be appreciated? Give me a specific example of a time when you had to conform to a policy with which you did not agree. Please discuss an important written document you were required to complete. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → visionary skills e.g. anticipated trends → team player, gluer, doer, team leader e.g. pulling the team together, inspiring junior staff as a role model... → show impact you have made on others & in the company e.g. now some in-house corporate policy is based on your successful way of achieving a certain goal → showing mutual benefits in deploying a specific solution e.g. scratch my back and I'll scratch yours → adapting delivering to the audience e.g. grading language & simplifying the message → providing a synthesised reply ✓ Support stories: → persuading heads of other depts (e.g. marketing, sales, finance, IT...) to choose your solution / plan → management has appreciated recommendations you had proffered: in retrospect, you were right when everyone else was misled or confused → explaining sth difficult in simple terms for top management → using relevant jargon with team members Conflict resolution Have you ever had to deal with negative upstream and/or downstream feedback? What is your typical way of dealing with conflict? Give me an example. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Describe a time when you were faced with a stressful situation that demonstrated your coping skills. Give me a specific example of a time when you had to conform to a policy with which you did not agree. Tell me about a time when you had too many things to do and you were required to prioritize your tasks. Give me an example of a time when you had to make a split second decision. Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you (or vice versa). Tell me about a difficult decision you've made in the last year. Tell me about a recent situation in which you had to deal with a very upset customer or co-worker. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Leadership Give me an example of when you showed initiative and took the lead. Give me an example of a time when you had to make a split second decision. Give me an example of a time when you motivated others. Tell me about a time when you delegated a project effectively. What is your biggest achievement as a leader? Where do you see yourself in 5 years? Would you like to make a long-lasting impact or be appreciated? How do you build team spirit? Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → not only having a supervising role → empowerment → inspirational → multi-generational → decision reached by consensus ✓ Support stories: → took initiative & become a mediator | moderator between company & client → created & shared a vision in times of troubles to save the company's reputation → inspired & motivated team members to follow suit despite additional efforts involved → as a leader, managed to brainstorm ideas with team members to reach a common decision Give me an example of a time when you motivated others. → support becoming too difficult - needed to analyse and find a solution Tell me about a time when you delegated a project effectively. Mentoring Where do you see yourself in 5 years? How do you mentor junior team members? How do you build team spirit? Give me an example of a time when you motivated others. Please tell me about a time you had to fire a friend. ]]> ✓ Key concepts: → mention (geographic) scale & impact at company level on various staff members → evidence mentoring skills when dealing with a challenging employee → show the difference between coaching & mentoring → lesson(s) learnt by your mentee ✓ Support stories: → invested time in a promising recruit who proved to become of the company's strongest assets → groomed staff members who have eventually taken your position or relocated to other countries in multinationals → conducted a challenging appraisal review with a close colleague (friend) who had failed to reach objectives → discharged a manager from an important project → self-confident friend didn't escalate an issue in time Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? Would you like to make a long-lasting impact or be appreciated? Tell me about a time when you delegated a project effectively. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → professional diligence → inspirational impact on colleagues → taking things with a pinch of salt (distancing vs overreacting) → anticipating stress & controlling emotions → lesson learnt (resilience) ✓ Support stories: → mixed peer review which shook your confidence → report re-written & defaced by proof-readers / manager → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task → pushed to the limits & destabilised by your mentor to get you out of your comfort zone Please tell me about a time you had to fire a friend. ✓ Follow-up questions: How would have someone else reacted in this situation? → may have overreacted → may not want to bite their lip to bite your lip = to repress an emotion; stifle laughter or repress a retort pix/icons8-hand-with-pen-100_white.png 1 Greatest & weakest points of your career edit_ol_qa_writing prep_ol_qa_writing stopwatch active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Add support stories for: → Leadership → Mentoring What are the greatest & weakest points of your career? → answers the questions]]> Explaining how you behaved should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. One of the greatest points of my career was when... ✓ Key concepts: → critical thinking (in assessing realistic goals) → not resting on your laurels → not collecting only low-hanging fruit ]]> ✓ Support stories: → lack of professional experience, best practice → insufficient management routines (e.g. cross-reviews) to rest on one's laurels = to be satisfied with the success you have already won; stop trying to win new honours low-hanging fruit = the most easily achieved of a set of tasks, measures, goals, etc pix/icons8-hand-with-pen-100_white.png 2 Cross functional collaboration edit_ol_qa_writing prep_ol_qa_writing stopwatch active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Add support stories for: → Leadership → Mentoring How much experience have you got in cross functional collaboration? → answers the questions]]> Explaining how you behaved should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. I always strive to build good relationships at work because... ✓ Key concepts: → visionary skills e.g. anticipated trends → team player, gluer, doer, team leader e.g. pulling the team together, inspiring junior staff as a role model... → show impact you have made on others & in the company e.g. now some in-house corporate policy is based on your successful way of achieving a certain goal → showing mutual benefits in deploying a specific solution e.g. scratch my back and I'll scratch yours → adapting delivering to the audience e.g. grading language & simplifying the message → providing a synthesised reply ]]> ✓ Support stories: → persuading heads of other depts (e.g. marketing, sales, finance, IT...) to choose your solution / plan → management has appreciated recommendations you had proffered: in retrospect, you were right when everyone else was misled or confused → explaining sth difficult in simple terms for top management → using relevant jargon with team members to scratch one's back = to do someone a favour in hopes that a favour will be returned to rest on one's laurels = to be satisfied with the success you have already won; stop trying to win new honours low-hanging fruit = the most easily achieved of a set of tasks, measures, goals, etc to scratch one's back = to do someone a favour in hopes that a favour will be returned good well We avoided anticipated | pre-empted any issue ]]> 20231211 15:45-16:45 1.5 1666 active Rehearsing for a job interview - STAR method By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Answering questions with the STAR approach (review for job interview) 20230220 hw20230222n2 pix/icons8-collaboration-100_white.png 2 pix/icons8-hand-with-pen-100_white.png Identifying support stories 20231207 hw20231211-n1 Give 2-3 examples for the following categories/areas of interest. active textbook 3 Answering questions with the STAR approach. hw20230222n2 active edit_ol_qa_writing edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Give me a specific example of a time at your company when you used good judgement and logic in solving a problem with a business solution. (S) Situation (T) Task (A) Action (R) Result sample answer (S) Situation In 2021 we had 2 accidents in the main factory that cost a million dollars and disrupted production. It was the first time we had a big explosion. Internal investigation identified the human factor as the cause. (Staff had changed technology but not procedures. They had failed to calculate the risk in the oxygen converter.) (T) Task Based on investigation results, we were tasked by the management council to provide a business solution dealing with risk management. (A) Action We suggested a series of actions to foster a risk culture in the company. It consisted firstly of general courses for managers. The following courses focused on mitigating risk with the supply chain, accounting, etc depending on staff's area of interest. (R) Result Our KPIs were to reach a zero fatality level as well as reduce the LTFR (Lost Time Injury Frequency Rate) from 1.5 to 0.5. LTFR = Lost Time Injury Frequency Rate → delegate tasks → manage expectations Describe a time when you experienced a stressful situation at work & dealt with it. (S) Situation (T) Task (A) Action (R) Result sample answer (S) Situation In the early days of the Covid pandemic, there were hardly no means of on-line communication beside Skype. Our objective was not to withhold on-going processes. Doing business on-line was a very stressful experience for staff who only knew how to provide a business service face to face. (T) Task We tested 6 solutions to provide our business services on-line. We had to identify the optimum solutions for both staff and clients. (A) Action We outsourced a customer-oriented software company who were able to create the most appropriate solutions tailored to our needs in close cooperation with us. (R) Result We ended up with a win-win solution. They now also sell this product to other companies and not only to us. → be careful not to answer with a chronological description → don't be too emotional when describing how stressful the situation was What is your typical way of dealing with conflict? Give me an example how your environment has helped you to deal successfully with another person even when that individual may not have personally liked you (or vice versa). (S) Situation (T) Task (A) Action (R) Result sample answer (S) Situation Clients expect a single interlocutor when enquiring about business solutions, however we have currently 3 services ready to support their needs, and that can be confusing. (T) Task We need to put in place a CRM (customer relationship management) (A) Action One dept focuses on the production function. Another dept deals with all other functions. We have created an on-line CRM system so that it doesn't matter who is responsible for the solution, i.e. we have implemented a needs-oriented system. (R) Result Business needs and access to our existing offers are now available through a user-friendly interface. ✓ don't try to avoid conflict because can be productive ✓ created smaller groups for joint discussions → align positions in small groups → present as one solution pix/icons8-hand-with-pen-100_white.png 2 Identifying support stories 20231207 hw20231211-n1 prep_ol_qa_writing edit_ol_qa_writing stopwatch active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Add support stories for: → Leadership → Mentoring Give 2-3 examples for the following categories/areas of interest. Explaining how you behave should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? (...) ✓ Key concepts: → taking things with a pinch of salt (distancing) → lesson learnt (resilience) ✓ Support stories: → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task ]]> Greatest & weakest points of your career What is your biggest achievement? Give me a specific example of a time when you used good judgement and logic in solving a problem. Give me an example of a time when you set a goal and were able to meet or achieve it. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Give me an example of a time when you motivated others. Give me an example of a time when you used your fact-finding skills to solve a problem. Describe a time when you anticipated potential problems and developed preventive measures. Describe a time when you set your sights too high (or too low). Give me an example of a time when you tried to accomplish something and failed. Tell me about a time when you missed an obvious solution to a problem. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → critical thinking (in assessing realistic goals) → not resting on your laurels ✓ Support stories: → lack of professional experience, best practice → insufficient management routines (e.g. cross-reviews) Cross functional collaboration What would your previous boss & colleagues say about you? How do you build team spirit? Give me an example of a time when you motivated others. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Would you like to make a long-lasting impact or be appreciated? Give me a specific example of a time when you had to conform to a policy with which you did not agree. Please discuss an important written document you were required to complete. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → visionary skills e.g. anticipated trends → team player, gluer, doer, team leader e.g. pulling the team together, inspiring junior staff as a role model... → show impact you have made on others & in the company e.g. now some in-house corporate policy is based on your successful way of achieving a certain goal → showing mutual benefits in deploying a specific solution e.g. scratch my back and I'll scratch yours → adapting delivering to the audience e.g. grading language & simplifying the message → providing a synthesised reply ✓ Support stories: → persuading heads of other depts (e.g. marketing, sales, finance, IT...) to choose your solution / plan → management has appreciated recommendations you had proffered: in retrospect, you were right when everyone else was misled or confused → explaining sth difficult in simple terms for top management → using relevant jargon with team members Conflict resolution Have you ever had to deal with negative upstream and/or downstream feedback? What is your typical way of dealing with conflict? Give me an example. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Describe a time when you were faced with a stressful situation that demonstrated your coping skills. Give me a specific example of a time when you had to conform to a policy with which you did not agree. Tell me about a time when you had too many things to do and you were required to prioritize your tasks. Give me an example of a time when you had to make a split second decision. Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you (or vice versa). Tell me about a difficult decision you've made in the last year. Tell me about a recent situation in which you had to deal with a very upset customer or co-worker. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Leadership Give me an example of when you showed initiative and took the lead. Give me an example of a time when you had to make a split second decision. Give me an example of a time when you motivated others. Tell me about a time when you delegated a project effectively. What is your biggest achievement as a leader? Where do you see yourself in 5 years? Would you like to make a long-lasting impact or be appreciated? How do you build team spirit? Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → not only having a supervising role → empowerment → inspirational → multi-generational → decision reached by consensus ✓ Support stories: → took initiative & become a mediator | moderator between company & client → created & shared a vision in times of troubles to save the company's reputation → inspired & motivated team members to follow suit despite additional efforts involved → as a leader, managed to brainstorm ideas with team members to reach a common decision Give me an example of a time when you motivated others. → support becoming too difficult - needed to analyse and find a solution Tell me about a time when you delegated a project effectively. Mentoring Where do you see yourself in 5 years? How do you mentor junior team members? How do you build team spirit? Give me an example of a time when you motivated others. Please tell me about a time you had to fire a friend. ]]> ✓ Key concepts: → mention (geographic) scale & impact at company level on various staff members → evidence mentoring skills when dealing with a challenging employee → show the difference between coaching & mentoring → lesson(s) learnt by your mentee ✓ Support stories: → invested time in a promising recruit who proved to become of the company's strongest assets → groomed staff members who have eventually taken your position or relocated to other countries in multinationals → conducted a challenging appraisal review with a close colleague (friend) who had failed to reach objectives → discharged a manager from an important project → self-confident friend didn't escalate an issue in time Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? Would you like to make a long-lasting impact or be appreciated? Tell me about a time when you delegated a project effectively. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → professional diligence → inspirational impact on colleagues → taking things with a pinch of salt (distancing vs overreacting) → anticipating stress & controlling emotions → lesson learnt (resilience) ✓ Support stories: → mixed peer review which shook your confidence → report re-written & defaced by proof-readers / manager → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task → pushed to the limits & destabilised by your mentor to get you out of your comfort zone Please tell me about a time you had to fire a friend. ✓ Follow-up questions: How would have someone else reacted in this situation? → may have overreacted → may not want to bite their lip to bite your lip = to repress an emotion; stifle laughter or repress a retort to each other what you need I didn't claim blame him for anything ]]> 20231207 20231208 15:30-16:30 15:45-16:45 1.5 1666 active It's all Greek to me By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 8 It's all Greek to me 20231204 hw20231207 pix/icons8-collaboration-100_white.png It's All Greek To Me | A Bit Of Fry &Laurie | BBC Comedy Greats A Bit of Fry & Laurie is a British sketch comedy television series written by and starring former Cambridge Footlights members Stephen Fry and Hugh Laurie, broadcast on both BBC1 and BBC2 between 1989 and 1995. It ran for four series with 26 episodes, including a 36-minute pilot episode in 1987. As in The Two Ronnies, elaborate wordplay and innuendo were staples. It frequently broke the fourth wall; characters would revert to their real-life actors mid-sketch, or the camera would often pan off set into the studio. The show was punctuated with non sequitur vox pops in a similar style to those of Monty Python's Flying Circus, often making irrelevant statements and wordplay. Laurie was also seen playing piano and other instruments and singing comical numbers https://www.youtube.com/watch?v=PqZZKwCPCj8 → watch the video → answer the questions.]]> 8 It's all Greek to me 20231204 hw20231207 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png 'I don't know'?
Is it all right to lose face in your culture, or will you pretend you know something at any cost rather than admit you don't?]]> It's All Greek To Me | A Bit Of Fry &Laurie | BBC Comedy Greats A Bit of Fry & Laurie is a British sketch comedy television series written by and starring former Cambridge Footlights members Stephen Fry and Hugh Laurie, broadcast on both BBC1 and BBC2 between 1989 and 1995. It ran for four series with 26 episodes, including a 36-minute pilot episode in 1987. As in The Two Ronnies, elaborate wordplay and innuendo were staples. It frequently broke the fourth wall; characters would revert to their real-life actors mid-sketch, or the camera would often pan off set into the studio. The show was punctuated with non sequitur vox pops in a similar style to those of Monty Python's Flying Circus, often making irrelevant statements and wordplay. Laurie was also seen playing piano and other instruments and singing comical numbers https://www.youtube.com/watch?v=PqZZKwCPCj8 → watch the video → answer the questions.]]> This Octopus, what was it called? The Greek waiter: Where was it caught? What a question! In the sea. Hugh Laurie: Yeah... so, that should be OK, Gordon...]]> it_s_all_greek_to_me_a_bit_of_fry_and_laurie_BBC_comedy_greats_PqZZKwCPCj8.mp4 Why does the scene take place in a Greek restaurant (and not Indian for instance)? ✓ pun on words It's all Greek to me = way of saying that you do not understand something that is said or written but Hugh Laurie pretends to understand Greek well... That's a typical Londoner's reaction (...) You don't understand the Greek does things at his own tempo. You know, natural rhythms & cycles deep within them. The Yorkshireman in me respects that [00:06-00:13] Why does Hugh Laurie pretend he understands Greek culture? ]]> ✓ wants to show off how well-educated he is ✓ cultural awareness is well-thought of (= long-term orientation, uncertainty avoidance...) It's a bit forward, isn't? All that 'My lovely friends' don't (you think)? Hugh Laurie Ah well, you see, Gordon, he (the Greek waiter) spotted a kindred spirit (in me). [01:22-01:27] Why does Hugh Laurie carry on pretending he & the waiter share some same cultural values?]]> treated with respect - not the average walk-in, quick turn-over merchants [01:34] ]]> kindred spirit = person with similar ideas, opinions, etc Ah, I've had enough, Gordon. I'm gonna have an honest British kebab! [03:58] Why is this last reply amusing?]]> ✓ a kebab is by no means more British than a Greek meal = contradictory behaviour to long-term orientation & uncertainty avoidance observed earlier Can you think of any reasons why this comedy could be considered as not politically correct by today's standards? Why has it - or hasn't it - crossed the border? 〆stereotypical portrait of Greek waiters 〆British condescending approach ✓ collective tolerance towards witty, established comedians? ✓ British laughing at themselves = self-deprecating sense of humour (...) self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable 4 pix/icons8-collaboration-100_white.png Cultural heaven and hell active wip deck_shuffled_lines_halign prep_deck_shuffled_lines_halign
In the European heaven cooks policemen lovers everything
In the European hell cooks policemen lovers everything
]]> masculinity ✓ low level of uncertainty avoidance = more tolerant → lovers are Italian ✓ indulgence ✓ multi-active → everything is organized by Germans ✓ high level of uncertainty avoidance ✓ linear-active approach however, in the European hell: → cooks are English ✓ individualism > collectivism → policemen are French ✓ high level of uncertainty avoidance = bureaucratic → lovers are German ✓ restraint → everything is organized by Italians ✓ multi-active ]]> 5 Comedy as a cultural gauge active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png To what extent can comedy be representative of a culture?
visual aid
Monty Python were a British comedy troupe formed in 1969 consisting of Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones, and Michael Palin. Their work included live shows, films, albums, books, and musicals; their influence on comedy has been compared to the Beatles' influence on music. Their sketch show has been called "an important moment in the evolution of television comedy". Monty Python's Flying Circus was loosely structured as a sketch show, but its innovative stream-of-consciousness approach and Gilliam's animation skills pushed the boundaries of what was acceptable in style and content. Monty Python received the BAFTA Award for Outstanding British Contribution to Cinema in 1988. In 1998, they were awarded the AFI Star Award by the American Film Institute. Holy Grail and Life of Brian are frequently ranked on lists of the greatest comedy films. video Monty Python - International Hairdressers Expedition on Everest https://www.youtube.com/watch?v=0F2SJS6B1wQ → watch the video → answer the questions]]> monty_python_hairdressers_expedition_on_everest_0F2SJS6B1wQ.mp4 What minorities are mocked? ✓ homosexual communities to mock = to laugh at sb/sth in an unkind way, especially by copying what they say or do What kind of people might feel ridiculed by such stereotypical description? ✓ (Italian) hairdressers ← Mario's salon ✓ active, and yet dandy, men ✓ Alpinists ✓ sports people ✓ outdoor enthusiasts to ridicule = to make sb/sth look silly by laughing at them or it in an unkind way dandy = man who cares a lot about his clothes and appearance What cultural dimensions can be elicited from this video? ✓ joy > restraint ✓ short term orientation ✓ femininity > masculinity ✓ little power distance ✓ individualism > collectivism ✓ low uncertainty avoidance to elicit = to draw forth, make evident (what is latent) Could this video be considered offensive by today's standards? Why / why not? ✓ perhaps questioned by LGBTQ+ LGBTQ+ = lesbian, gay, bisexual, transgender, and questioning (or queer) Why is the term 'hairdresser' offensive? ✓ not politically correct... → use 'stylist' instead political correctness = (sometimes disapproving) the principle of avoiding language and behaviour that may offend particular groups of people pix/icons8-hand-with-pen-100_white.png 2 Identifying support stories 20231207 hw20231211-n1 prep_ol_qa_writing edit_ol_qa_writing stopwatch active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Add support stories for: → Leadership → Mentoring Give 2-3 examples for the following categories/areas of interest. Explaining how you behave should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? (...) ✓ Key concepts: → taking things with a pinch of salt (distancing) → lesson learnt (resilience) ✓ Support stories: → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task ]]> Greatest & weakest points of your career What is your biggest achievement? Give me a specific example of a time when you used good judgement and logic in solving a problem. Give me an example of a time when you set a goal and were able to meet or achieve it. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Give me an example of a time when you motivated others. Give me an example of a time when you used your fact-finding skills to solve a problem. Describe a time when you anticipated potential problems and developed preventive measures. Describe a time when you set your sights too high (or too low). Give me an example of a time when you tried to accomplish something and failed. Tell me about a time when you missed an obvious solution to a problem. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → critical thinking (in assessing realistic goals) → not resting on your laurels ✓ Support stories: → lack of professional experience, best practice → insufficient management routines (e.g. cross-reviews) Cross functional collaboration What would your previous boss & colleagues say about you? How do you build team spirit? Give me an example of a time when you motivated others. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Would you like to make a long-lasting impact or be appreciated? Give me a specific example of a time when you had to conform to a policy with which you did not agree. Please discuss an important written document you were required to complete. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → visionary skills e.g. anticipated trends → team player, gluer, doer, team leader e.g. pulling the team together, inspiring junior staff as a role model... → show impact you have made on others & in the company e.g. now some in-house corporate policy is based on your successful way of achieving a certain goal → showing mutual benefits in deploying a specific solution e.g. scratch my back and I'll scratch yours → adapting delivering to the audience e.g. grading language & simplifying the message → providing a synthesised reply ✓ Support stories: → persuading heads of other depts (e.g. marketing, sales, finance, IT...) to choose your solution / plan → management has appreciated recommendations you had proffered: in retrospect, you were right when everyone else was misled or confused → explaining sth difficult in simple terms for top management → using relevant jargon with team members Conflict resolution Have you ever had to deal with negative upstream and/or downstream feedback? What is your typical way of dealing with conflict? Give me an example. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Describe a time when you were faced with a stressful situation that demonstrated your coping skills. Give me a specific example of a time when you had to conform to a policy with which you did not agree. Tell me about a time when you had too many things to do and you were required to prioritize your tasks. Give me an example of a time when you had to make a split second decision. Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you (or vice versa). Tell me about a difficult decision you've made in the last year. Tell me about a recent situation in which you had to deal with a very upset customer or co-worker. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Leadership Give me an example of when you showed initiative and took the lead. Give me an example of a time when you had to make a split second decision. Give me an example of a time when you motivated others. Tell me about a time when you delegated a project effectively. What is your biggest achievement as a leader? Where do you see yourself in 5 years? Would you like to make a long-lasting impact or be appreciated? How do you build team spirit? Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → not only having a supervising role → empowerment → inspirational → multi-generational → decision reached by consensus ✓ Support stories: → took initiative & become a mediator | moderator between company & client → created & shared a vision in times of troubles to save the company's reputation → inspired & motivated team members to follow suit despite additional efforts involved → as a leader, managed to brainstorm ideas with team members to reach a common decision Give me an example of a time when you motivated others. → support becoming too difficult - needed to analyse and find a solution Tell me about a time when you delegated a project effectively. Mentoring Where do you see yourself in 5 years? How do you mentor junior team members? How do you build team spirit? Give me an example of a time when you motivated others. Please tell me about a time you had to fire a friend. ]]> ✓ Key concepts: → mention (geographic) scale & impact at company level on various staff members → evidence mentoring skills when dealing with a challenging employee → show the difference between coaching & mentoring → lesson(s) learnt by your mentee ✓ Support stories: → invested time in a promising recruit who proved to become of the company's strongest assets → groomed staff members who have eventually taken your position or relocated to other countries in multinationals → conducted a challenging appraisal review with a close colleague (friend) who had failed to reach objectives → discharged a manager from an important project → self-confident friend didn't escalate an issue in time Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? Would you like to make a long-lasting impact or be appreciated? Tell me about a time when you delegated a project effectively. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> ✓ Key concepts: → professional diligence → inspirational impact on colleagues → taking things with a pinch of salt (distancing vs overreacting) → anticipating stress & controlling emotions → lesson learnt (resilience) ✓ Support stories: → mixed peer review which shook your confidence → report re-written & defaced by proof-readers / manager → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task → pushed to the limits & destabilised by your mentor to get you out of your comfort zone Please tell me about a time you had to fire a friend. ✓ Follow-up questions: How would have someone else reacted in this situation? → may have overreacted → may not want to bite their lip to bite your lip = to repress an emotion; stifle laughter or repress a retort fourth wall (the ~) = performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism and naturalism of the theatre of the 19th century, led to the development of the fourth wall concept. innuendo = indirect remark about sb/sth, usually suggesting sth bad or rude non sequitur = statement that does not seem to follow what has just been said in any natural or logical way vox pops (vox populi) = belief or sentiment shared by most people; the voice of the people It's all Greek to me = way of saying that you do not understand something that is said or written kindred spirit = person with similar ideas, opinions, etc self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable gauge /ɡeɪdʒ/ = instrument for measuring the amount or level of sth to mock = to laugh at sb/sth in an unkind way, especially by copying what they say or do to ridicule = to make sb/sth look silly by laughing at them or it in an unkind way to elicit = to draw forth, make evident (what is latent) LGBTQ+ = lesbian, gay, bisexual, transgender, and questioning (or queer) - In use since the late 1980s, the initialism, as well as some of its common variants, functions as an umbrella term for marginalized sexualities and gender identities 20231204 15:45-16:45 15:30-16:30 1.5 1666 active Political correctness across cultures By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2/2 Kvas advertising plan 20231201 hw20231204 pix/icons8-hand-with-pen-100_white.png 1 Native speakers' dialect active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak 3 Political correctness - Blackface minstrelsy active wip edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Is blackface minstrelsy truly offensive? Is political correctness an indicator of joy or restraint? video Benny Hill - Hot Gossamer (1979) https://www.youtube.com/watch?v=zXHTYsAJ91w → watch the video [01:28-5:14] → imagine what viewers may write in the comments → read sample comments → answer the questions]]> As an African American who adored Benny Hill this doesn't offend me at all this was hilarious to me i still crack up at this sketch 😂😂😂 @byronbenguche I watched Benny Hill, growing up, and nobody even remotely thought that this kind of thing was racist! It was the furthest from our minds! @Mortthemoose ]]> benny_hill_hot_gossamer_1979_zXHTYsAJ91w.mp4 ✓ racism ✓ sexism ✓ shortism = unfair treatment of people who are short (i.e. not tall) sexism = unfair treatment of people, especially women, because of their sex Read some of comments in the YouTube forum. Do you agree with the viewers? ✓ people who grew up with Benny Hill are like fish that don't see water → a caricature depends on its high context environment ✓ today, most viewers will just see people of colour dancing In the 60's, Afro Americans were often considered the best disco dancers & musicians → could be interpreted as paying tribute to their talent Fish can't see water... Do you think this performance could still be broadcast on national Tv nowadays? Why / why not? 〆probably not because politically incorrect blackface minstrelsy = indigenous American theatrical form that constituted a subgenre of the minstrel show. Intended as comic entertainment, blackface minstrelsy was performed by a group of white minstrels (travelling musicians) with black-painted faces, whose material caricatured the singing and dancing of slaves. The form reached the pinnacle of its popularity between 1850 and 1870, when it enjoyed sizeable audiences in both the United States and Britain. (src: https://www.britannica.com/art/blackface-minstrelsy) What cultural dimension(s) may have changed since this show was recorded? ✓ shift from restraint to joy / indulgence, or the opposite? ✓ shift from masculinity to femininity (...) 8 It's all Greek to me 20231204 hw20231207 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png 'I don't know'?
Is it all right to lose face in your culture, or will you pretend you know something at any cost rather than admit you don't?]]> It's All Greek To Me | A Bit Of Fry &Laurie | BBC Comedy Greats A Bit of Fry & Laurie is a British sketch comedy television series written by and starring former Cambridge Footlights members Stephen Fry and Hugh Laurie, broadcast on both BBC1 and BBC2 between 1989 and 1995. It ran for four series with 26 episodes, including a 36-minute pilot episode in 1987. As in The Two Ronnies, elaborate wordplay and innuendo were staples. It frequently broke the fourth wall; characters would revert to their real-life actors mid-sketch, or the camera would often pan off set into the studio. The show was punctuated with non sequitur vox pops in a similar style to those of Monty Python's Flying Circus, often making irrelevant statements and wordplay. Laurie was also seen playing piano and other instruments and singing comical numbers https://www.youtube.com/watch?v=PqZZKwCPCj8 → watch the video → answer the questions.]]> This Octopus, what was it called? The Greek waiter: Where was it caught? What a question! In the sea. Hugh Laurie: Yeah... so, that should be OK, Gordon...]]> it_s_all_greek_to_me_a_bit_of_fry_and_laurie_BBC_comedy_greats_PqZZKwCPCj8.mp4 Why does the scene take place in a Greek restaurant (and not Indian for instance)? ✓ pun on words It's all Greek to me = way of saying that you do not understand something that is said or written but Hugh Laurie pretends to understand Greek well... That's a typical Londoner's reaction (...) You don't understand the Greek does things at his own tempo. You know, natural rhythms & cycles deep within them. The Yorkshireman in me respects that [00:06-00:13] Why does Hugh Laurie pretend he understands Greek culture? ]]> ✓ wants to show off how well-educated he is ✓ cultural awareness is well-thought of (= long-term orientation, uncertainty avoidance...) It's a bit forward, isn't? All that 'My lovely friends' don't (you think)? Hugh Laurie Ah well, you see, Gordon, he (the Greek waiter) spotted a kindred spirit (in me). [01:22-01:27] Why does Hugh Laurie carry on pretending he & the waiter share some same cultural values?]]> treated with respect - not the average walk-in, quick turn-over merchants [01:34] ]]> kindred spirit = person with similar ideas, opinions, etc Ah, I've had enough, Gordon. I'm gonna have an honest British kebab! [03:58] Why is this last reply amusing?]]> ✓ a kebab is by no means more British than a Greek meal = contradictory behaviour to long-term orientation & uncertainty avoidance observed earlier Can you think of any reasons why this comedy could be considered as not politically correct by today's standards? Why has it - or hasn't it - crossed the border? 〆stereotypical portrait of Greek waiters 〆British condescending approach ✓ collective tolerance towards witty, established comedians? ✓ British laughing at themselves = self-deprecating sense of humour (...) self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable slapstick = type of humour that is based on simple actions, for example people hitting each other, falling down, etc double entendre = word or phrase that can be understood in two different ways, one of which usually refers to sex teacher's pet = pupil who has won the teacher's special favour; person who is treated as a favourite by one in authority political correctness = (sometimes disapproving) the principle of avoiding language and behaviour that may offend particular groups of people politically correct = term used to describe language, policies, or measures that are intended to avoid offence or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behaviour that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, or sexual orientation. In public discourse and the media, the term is generally used as a pejorative with an implication that these policies are excessive or unwarranted person of colour = primarily used to describe any person who is not considered "white". In its current meaning, the term originated in, and is primarily associated with, the United States; however, since the 2010s, it has been adopted elsewhere in the Anglosphere (often as person of colour), including relatively limited usage in the United Kingdom, Canada, Australia, Ireland, South Africa, and Singapore (src: Wikipedia) blackface = practice of non-Black performers using burnt cork or theatrical make-up to portray a caricature of Black people on stage or in entertainment minstrel = entertainer, initially in medieval Europe. It originally described any type of entertainer such as a musician, juggler, acrobat, singer or fool; later, from the sixteenth century, it came to mean a specialist entertainer who sang songs and played musical instruments blackface minstrelsy = indigenous American theatrical form that constituted a subgenre of the minstrel show. Intended as comic entertainment, blackface minstrelsy was performed by a group of white minstrels (travelling musicians) with black-painted faces, whose material caricatured the singing and dancing of slaves. The form reached the pinnacle of its popularity between 1850 and 1870, when it enjoyed sizeable audiences in both the United States and Britain. Although blackface minstrelsy gradually disappeared from the professional theatres and became purely a vehicle for amateurs, its influence endured in later entertainment genres and media, including vaudeville theatre, radio and television programs, and the world-music and motion-picture industries of the 20th and 21st centuries (src: https://www.britannica.com/art/blackface-minstrelsy) gossamer = something super fine and delicate — like a spider web or the material of a wedding veil. The original gossamer, from which these meanings come from, is the fine, filmy substance spiders excrete to weave their webs. A dress can be gossamer-like, if its fabric is so sheer as to be see-through, or almost sexism = unfair treatment of people, especially women, because of their sex shortism = unfair treatment of people who are short (i.e. not tall) hobby horse = (sometimes disapproving) subject that sb feels strongly about and likes to talk about fourth wall (the ~) = performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism and naturalism of the theatre of the 19th century, led to the development of the fourth wall concept. innuendo = indirect remark about sb/sth, usually suggesting sth bad or rude non sequitur = statement that does not seem to follow what has just been said in any natural or logical way vox pops (vox populi) = belief or sentiment shared by most people; the voice of the people It's all Greek to me = way of saying that you do not understand something that is said or written kindred spirit = person with similar ideas, opinions, etc self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable follicle = one of the very small holes in the skin which hair grows from euphemism = word or phrase that replaces part of a sentence which is considered offensive or taboo – i.e. that cannot be talked about in “polite” conversation, e.g. 'to spend a penny' means 'to go to the toilet' gauge /ɡeɪdʒ/ = instrument for measuring the amount or level of sth to mock = to laugh at sb/sth in an unkind way, especially by copying what they say or do to ridicule = to make sb/sth look silly by laughing at them or it in an unkind way to elicit = to draw forth, make evident (what is latent) LGBTQ+ = lesbian, gay, bisexual, transgender, and questioning (or queer) - In use since the late 1980s, the initialism, as well as some of its common variants, functions as an umbrella term for marginalized sexualities and gender identities damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb supremacy = position in which you have more power, authority or status than anyone else 20231201 15:30-16:30 15:45-16:45 1.5 1666 active Facilitating cultural changes - case study By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2/2 Kvas advertising plan 20231127 hw20231201 pix/icons8-hand-with-pen-100_white.png 1/2 Kvas advertising plan active role_play visual aid You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets. ]]> Marketing consultant → convince the board of directors to export Kvass → find arguments to support its cross-cultural appeal → explain how you will adapt the advertising campaign to (a selection of) target markets e.g. China, Kazakhstan, Serbia (or any country / region relevant to you) It's a great opportunity for people to spend time together in a market featuring such strong indulgent / joy indexes! Individualist culture is dominant in that region. (...) that's why we believe generations Y and Z will enjoy spending time together away from their families. Just look at Hofstede's masculinity-femininity dimension in this region: it shows emphasis on building relationships (femininity → person-oriented) rather than being task-oriented. (...) that's why we need an advertisement which shows people going out together with friends rather than their extended family. Member of the board of directors → partly disagree with the marketing consultant → brain-storm possible obstacles to sales in target markets I'm afraid power-distance is just too omnipresent in this country! Such a drink without alcohol will never bring people from a collectivist culture together... even if it's about keeping traditions by drinking a natural drink like Kvass. Look at the changes of cultural values between your target cohorts of generations in this part of the world! (...) this means the elder generation will be more restrained & less likely to change their taste. There's too much uncertainty avoidance in your target markets: they'll never want to try our Kvass when they've had Coca-Cola for so many years! 2/2 Kvas advertising plan 20231201 hw20231204 active pix/icons8-hand-with-pen-100_white.png edit_ol_qa prep_ol_qa visual aid You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets. → write an advertising plan to export Kvass → support its cross-cultural appeal with relevant cultural dimensions (= recycle terminology) → describe a single, short advert for 2-3 target countries (1 paragraph only) e.g. China, Kazakhstan, Serbia (or any country / region relevant to you) → explain how you will adapt the advertising campaign to the selected target markets (with examples) ~ 350 words ]]> We believe generations Y and Z will enjoy spending time together drinking Kvass because... → examples of cross-cultural appeal (...) Our advertising plan is cost effective because we will be shooting basically the same story in different countries. In order to understand why our plan is effective, I'll explain the minor and major differences between the different versions. Indeed... → cultural characteristic of target country 1 Therefore... → scenario version 1 Indeed... → cultural characteristic of target country 2 Therefore... → scenario version 2 (...) 1 Facilitating changes with power distance, individualism & uncertainty avoidance active wip edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png visual aid
]]> Why could Chinese people face difficulty when making changes? How would they react in the three scenarios? 1) the government wants to pass new laws (e.g. retirement age 70) 2) business tycoons want to launch a new social media platform 3) universities have to switch to distance learning (because of a new pandemic)... ✓ combination of high uncertainty avoidance and low individualism index = collectivist culture → cultural resistance to change suggested answers: ✓ government could pass laws without reaction from the population 〆individual entrepreneurs, visionary leaders may lack social support & initial interest from the public opinion without state endorsement ✓ university students probably wouldn't mind distance learning, the faculty could be more traditional but have little choice but to accept Why are Americans less resistant to transformations? How would they react in the three scenarios? 1) the government wants to pass new laws (e.g. retirement age 70) 2) business tycoons want to launch a new social media platform 3) universities have to switch to distance learning (because of a new pandemic)... ✓ combination of low uncertainty avoidance and high individualism index = individualist culture → cultural predisposition to change → American dream, self-made man suggested answers: 〆government could struggle with lobbies to pass laws ✓ business tycoons would have to convince linear active lawyers that their platforms observes consumer rights ✓ universities would be swift to propose their own (creative) initiatives tycoon = person who is successful in business or industry and has become rich and powerful to impede = to delay or stop the progress of sth swift = happening or done quickly and immediately What conclusions can you draw from data which distinguish Americans from the French? How would the latter react in the three scenarios? 1) the government wants to pass new laws (e.g. retirement age 70) 2) business tycoons want to launch a new social media platform 3) universities have to switch to distance learning (because of a new pandemic)... ✓ both feature high individualism indexes 〆uncertainty avoidance is stronger in France → long-term benefits of changes would need to be well-explained to gain French support Note: In individualistic cultures, universal institutions of the welfare state (like universal health care) create a generalized form of solidarity that frees people from family obligations. This is the reason why generalized interpersonal trust, impartial governance, rule of law and formal institutions only work in individualistic cultures suggested answers: 〆French government would (vainly?) quash strikes from trade unions 〆business tycoons would probably need to satisfy a myriad of bureaucratic procedures to launch their platform in France 〆both students & faculty would waste time trying to design academic solutions in line with their syllabuses vainly = without success myriad = extremely large number of sth to gain = to obtain or win sth, especially sth that you need or want to quash = to take action to stop sth from continuing Why can a developing economy like India face difficulty in implementing changes? How would they react in the three scenarios? 1) the government wants to pass new laws (e.g. retirement age 70) 2) business tycoons want to launch a new social media platform 3) universities have to switch to distance learning (because of a new pandemic)... 〆despite low uncertainty avoidance, Indians are 'crippled' by significant power distance & weak individualism index → would need a much lesser collectivist environment to break through → role of their family could be decreased by promoting housing for young couples suggested answers: ✓ government could pass laws without much reaction from the population, but may expect political resistance from small activist groups ✓ business tycoons might attract many Indian followers very quickly ✓ university students would be keen to propose their own (creative) initiatives (thanks to low uncertainty avoidance) but might be ignored by the establishment (due to power distance) crippled = deprived of, limited 9 Native speakers' dialect active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb slur = unfair remark about sb/sth that may damage other people's opinion of them supremacy = position in which you have more power, authority or status than anyone else 20231127 15:45-16:45 15:30-16:30 1.5 1666 active Facilitating cultural changes By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (2 / 2) 20231124 hw20231127 Synthesizing Hofstede with Inglehart with 3 dimensions Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → answer the questions ]]> 3 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (2 / 2) active 20231124 hw20231127 Synthesizing Hofstede with Inglehart with 3 dimensions edit_short_reading_floating prep_short_reading_floating The “revised theory of modernization” predicts that national cultures change, but that relative country rankings do not... (...) https://journals.sagepub.com/doi/10.1177/0022022118798505 Acknowledgements The authors thank Costas Katsikeas, Neil Morgan, Robbert Maseland, Loek Halman, the reviewers, and the editor for their useful suggestions and comments Christian Welzel ORCID iD https://orcid.org/0000-0002-1562-3580 Read the excerpt from Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → answer the questions ]]> What are the three dimensions collapsed by Welzel from the initial Hofstede cultural dimensions? Collectivism–Individualism ↔ collectivism/individualism + masculinity/femininity Duty–Joy ↔ restraint/indulgence Distrust–Trust ↔ uncertainty avoidance + power distance What happens when socio-economic development improves objective living conditions? ✓ orientations are shifting over the generations (a) from Collectivism toward Individualism (b) from Duty toward Joy Does socio-economic development affect a culture's trust or distrust indexes? 〆no clear shift from Distrust toward Trust or vice versa What values are required in an industrial society? ✓ industrial structures require rational, hierarchical forms of organization and deferential attitudes toward authority What values does a post-industrial economy need? ✓ in a service-dominated, post-industrial economy, information processing and communication become more important. → values such as self-expression and autonomy begin to replace self-restraint and obedience obedience = submission to another's rule or authority. 3 compliance with a law or command Why do moral reasoning capacity and empathy expand in a post-industrial society? ✓ people are used to handle complex situations ✓ deal with abstract constructs ✓ cope with social diversity → emphasis on individual self-determination → emphasis on equal opportunities → gives rise to emancipative (AmEn) (emancipating BrEn) values → supports universal freedoms emancipative(AmEn) (emancipating BrEn) = permitting or conducive to the reduction of restraints on behaviour; freeing, liberating Although national cultures change, why do countries seem to remain at a rather stable cultural distance from each other? ✓ similar socio-economic transformations change values in the same direction ✓ (but) countries continue to move along separate trajectories → reflects the lasting impact of remote, country-specific historic drivers Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Christian Welzel 20181002 https://journals.sagepub.com/doi/10.1177/0022022118798505
utility ladder of freedoms = demonstrates a universal principle in the functioning of the human mind: when both security and freedom are in short supply, people prioritize security because security is a necessity to survive. But as soon as people feel safe, they begin to prioritize freedom because freedom is essential to thrive, in allowing ingenuity, creativity, and recreational pleasure revised theory of modernization = evolutionary theory of emancipation =
2 McDonald’s advertisements in different countries active wip edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png McDonald’s advertisements in different countries Watch the video https://www.youtube.com/watch?v=pMLrVP_E-jA → answer the questions ]]> mcdonald_s_ads_different_countries_pMLrVP_E-jA.mp4 What lifestyle (in terms of joy / restraint) is depicted in the USA? ✓ multicultural environment → linear-active communication → low uncertainty avoidance → low power distance ✓ spending time with friends (rather than with family) → individualist culture ✓ active, outdoor lifestyle → short-term orientation → joy (= indulgence) What forms of power distance & uncertainty avoidance are challenged in Taiwan? ✓ almost no dialogue → reactive culture ✓ fear of sexual orientation disclosure + respect for father → high power distance → uncertainty avoidance clash between generations ✓ tolerance to homosexuality → generational shift from distrust to trust → joy (= indulgence) How does McDonald comply with the local power distance & restraint of Arabic cultures? ✓ follow modern life styles → joy (= indulgence) ✓ observe traditions of elder eating first → high power distance → uncertainty avoidance ✓ family gathering → collectivist culture What message (in terms of joy & masculinity - femininity) is conveyed in Denmark? ✓ McDrive as a convenient life style → joy (= indulgence) ✓ unisex because absence of gender related clues → inclusion ✓ broken arm, (too) short arm... → equity → femininity (i.e. no masculine dominance) How are the collectivist & indulgence cultural dimensions suggested in the Indian version? ✓ sharing feelings with family & friends → collectivist culture ✓ (very) emotional display of feelings (when eating spicy McDonald burgers) → multi active ✓ McDonalds observes spicy, Indian eating habits → joy (= indulgence) ✓ musicality → femininity (i.e. no masculine dominance) How would you market & prepare an advert for a Russian audience? ✓ birthday party → collectivist culture ✓ children & families → long-term orientation ✓ happy moment → joy (= indulgence) ← generational shift from restraint cultural habits 2/2 Kvas advertising plan 20231127 hw20231201 active pix/icons8-hand-with-pen-100_white.png prep_ol_qa edit_ol_qa visual aid You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets. → write an advertising plan to export Kvass → support its cross-cultural appeal with relevant cultural dimensions (= recycle terminology) → describe a single, short advert for 2-3 target countries (1 paragraph only) e.g. China, Kazakhstan, Serbia (or any country / region relevant to you) → explain how you will adapt the advertising campaign to the selected target markets (with examples) ~ 350 words ]]> We believe generations Y and Z will enjoy spending time together drinking Kvass because... → examples of cross-cultural appeal (...) Our advertising plan is cost effective because we will be shooting basically the same story in different countries. In order to understand why our plan is effective, I'll explain the minor and major differences between the different versions. Indeed... → cultural characteristic of target country 1 Therefore... → scenario version 1 Indeed... → cultural characteristic of target country 2 Therefore... → scenario version 2 (...) deferential = polite and showing respect obedience = submission to another's rule or authority. 3 compliance with a law or command emancipative(AmEn) (emancipating BrEn) = permitting or conducive to the reduction of restraints on behaviour; freeing, liberating 20231124 15:30-16:30 1.5 1666 active Hofstede cultural models, Inglehart, Welzel utility ladder of freedoms By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3/3 Regional sales manager in Baku 20231120 hw20231124_n21 1 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (1 / 2) 20231120 hw20231124_n2 Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → are the statements true or false? ]]> 4/3 Regional sales manager in Baku Academic coordinator in Baku - Feedback wip pix/icons8-hand-with-pen-100_white.png edit_ol_qa prep_2columns_2qa prep_ol_qa visual aid → write skills & qualities expected from the ideal candidate to the panel of professors → justify your choice (recycle cultural dimensions terminology) ]]> Striking a balance between local UAI (uncertainty avoidance index) and Russian LTO (long term orientation vs short term normative orientation) is essential, indeed (...) → example situation 〆(...) Russia has one of the best formations in the whole world. Russia ranks 23rd in the education ranking for 2022. At the same time, Azerbaijan is in the 65th position. It should be concluded that the introduction of Russian experts into the education system of Azerbaijan would be a good opportunity for Baku to succeed in the education process ✓ interesting idea... 〆but dangerous introduction because you could be suggesting a condescending attitude 〆The ideal candidate for the Faculty Council will have a number of skills and qualities that will help him/her successfully perform the duties of an academic coordinator in Baku → you haven't described these skills & qualities by recycling cultural dimension tools covered during the lesson (...) 〆while all this is true (though rather general), there is no explanation how skills should match the needs of the cultural dimensions involved 〆The ability to work in a team helps you integrate more successfully into a new environment → how can you express this ability in terms of power distance? 〆(...) and establish contacts with colleagues → how can you express this ability in terms of masculinity - femininity? 〆Flexibility and adaptability help you successfully cope with new tasks → how can you express this ability in terms of uncertainty avoidance & linear active vs multi active approaches? 〆/✓ For example, if students from Azerbaijan and Russia were offered to prepare a joint project, according to which each of the representatives of cultures has different views on it. In this case, the coordinator can resolve the problem by offering a rational solution that will suit both sides. Could you explain how you achieve a solution by taking into consideration the masculinity - femininity, or power distance cultural dimension? 〆/✓ (...) you should not forget about their right to speak their national language which is convenient for them. Neither side should adapt to the other when it comes to comfort. To this issue, we can recall the recent meetings of some heads of state, at which the President of Kazakhstan, who speaks excellent Russian, suddenly began to speak in his native language, forcing members of the congress from Russia to look for their headphones What does this (rather confusing) example suggest? power distance? self indulgence vs restraint?  〆In the realm of international collaborations, an understanding and appreciation of both Russian and Azerbaijani cultures are imperative. This cultural proficiency serves as the bedrock for effective communication, positive relationship building, and the creation of a harmonious academic exchange environment that fosters mutual understanding and respect (...) The ideal candidate should demonstrate a proven track record in project management, capable of overseeing the minutiae of scheduling, logistics, and implementation (...) This individual will serve as the linchpin, fostering educational collaboration and cultural understanding between the two nations, and steering the academic exchange program towards unprecedented success. The careful consideration of these attributes in the selection process is paramount, promising a future of enriched educational partnerships and international camaraderie 〆too emphatic, pompous → very posh (academic) language but - unfortunately - rather little recycling of cultural dimensions covered in class (Nubar Bunyatova) ✓ This ability will reduce cultural problems that may arise, such as differences in power distance, individualism versus collectivism, masculinity versus femininity, or uncertainty avoidance. For example, the attitude of the employer to the employee may differ depending on gender in Azerbaijan. At the workplace, the employer's requirements for a female employee may be less than for a male employee, even if the wages of both sexes are the same, while in Russia there are no such differences. ✓ tangible facts () ✓ As Azerbaijan is a country where large power distance predominates, the candidate is to be respectful, delicate and compromising. For example, talking to older colleagues one should show respect, patience and be a good listener ✓ simple (almost too simple?) example (Daria Sigaeva) ✓ (...) a similar trait between people in these two countries is high perception of uncertainty avoidance. This means that the candidate should constantly analyze possible work options or problem solutions, not make hasty decisions and be confident in the results of their actions. "A bird in the hand is worth two in the bush" is a clear example of it ✓ use of a proverb to support argumentation () ✓ One of the most important qualities to look for in them are assertiveness and leadership. This goes somewhat contrary to what I said earlier about collectivism. However, Azerbaijan is a country with a high perception of masculinity ✓ critical thinking (Nubar Bunyatova) ✓ (...) good at communication, adapting their style to accommodate Azerbaijan's multi-active culture, which emphasizes fluid and expressive communication ✓ academic terminology + plain English explanation (Olga Medvedeva) ✓ the candidate should be flexible. For example, he/she has to understand that most people and organizations in this country are short-term oriented. It means that long-term planning is not common practice for this region ✓ simple example (Olga Medvedeva) ✓ People from Russia, due to their multi-active culture, can sometimes be very emotional and open. People from Azerbaijan are more reactive. It means that they do not talk about their personal life, feelings and problems at work. It is better not to trouble them with the personal questions and not be very emotional with fellow workers ✓ simple, well-justified piece of advice You put the group's priorities higher than your own It’s important because you will be working with professors and students from Azerbaijan, which is a collectivist culture.  → Loyalty to your colleagues, trustworthiness and harmony with other staff members are among the most crucial responsibilities expected of you. You are a caring and helpful employee Azerbaijanis have feminine values, so relations between colleagues in organizations are more sincere and warm, and conflicts are solved through mutual consent. → For example, if an Azerbaijani student did something wrong (e.g., filled out a document incorrectly, didn’t bring a document), you should solve this situation in a polite and friendly manner, without aggression and direct conflict (offer help in filling out a document, give another copy of the document). You are perceptive: you understand both verbal and non-verbal communication Since Azerbaijanis belong to a high-context culture, they tend to communicate implicitly using different gestures.  → For example, you should point to an object not with one finger, but with your whole hand, otherwise it may seem rude (e.g., when showing a presentation, a document). You are patient, respectful, considerate and humble Azerbaijanis are reactive, meaning they don't interrupt you, they listen attentively, and they probably won't ask unnecessary questions in case of a misunderstanding so as not to lose face.  → For instance, they may not complete their duties on time because they may not have fully understood them, which could lead to missing deadlines. In this case, you should not only notice it and realize the reason for it, but also help them in a very indirect and polite way so that they don't think they are incompetent. You know how to behave in a hierarchical system Azerbaijan, like Russia, shows a significantly high score of power distance. You will be told what to do and you will have to report your tasks to your superiors.  It also means that older people need to be respected.  → To show respect for older people in Azerbaijan you should initiate greetings first and address them by their first name, followed by the appropriate title. You are cautious and careful when it comes to risk Since both Russia and Azerbaijan have a high uncertainty avoidance score, you must be prepared to work and behave in a rigorous manner, thinking through every innovation.  → If you, for example, want to propose something new and innovative, you need to examine every detail of this plan and only then present your idea. You respect traditions, but also prepare for the future Since Russia values long-term orientation and Azerbaijan values short-term orientation, you need to find a balance between the two. You have to be able to focus on the current moment, but also look to the future and plan ahead.  → For example, you have organized an exchange of Russian and Azerbaijani students. At the moment you have to think about their accommodation in the dormitories, as they will be arriving soon. But in the future, you will need to help them with their studies, insurance, etc., which you should think about now to avoid problems. You can interact with both Russians and Azerbaijanis, understand their cultural peculiarities, and be a "bridge" between these two cultures in order to maintain successful communication. → For example, during a meeting, Russian and Azerbaijani professors start discussing the peculiarities of their exchange studying programs, and a misunderstanding of some type occurs. Russia and Azerbaijan both communicate using the full range of communicative capabilities (gestures, body language, verbal or non-verbal messages). But these gestures and non-verbal messages can be misunderstood or misinterpreted, leading to confusion and even negative outcomes. You should help them understand each other in a very polite way so that they don't feel embarrassed.  → Also, Azeris are reactive people, while Russians are multi-active. That’s why at the end of the meeting, it is better to check whether they have understood the main ideas and explain some points that may seem questionable or complicated. ]]> https://pjms.zim.pcz.pl/resources/html/article/details?id=611272&language=en ]]> 1 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (1 / 2) active 20231120 hw20231124_n2 Synthesizing Hofstede with Inglehart edit_short_reading_floating prep_short_reading_floating monochronic, polychronic by Edward T.Hall linear-active, multi-active, reactive by R.Lewis OCEAN by McCrae 6 cultural dimensions by Hofstede How can they take into consideration changes due to globalisation?
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Every day, another 45 publications worldwide cite the cross-cultural work of Geert Hofstede (1980, 2001) and Ronald Inglehart (1971, 1990, 1997). Together, Hofstede and Inglehart have received over 200,000 citations, making them two of the world’s most frequently quoted social scientists (Google Scholar). While Hofstede is known for identifying several dimensions of cross-cultural variation, Inglehart’s key contribution consists in a dynamic theory of cultural change. (...) https://journals.sagepub.com/doi/10.1177/0022022118798505 Acknowledgements The authors thank Costas Katsikeas, Neil Morgan, Robbert Maseland, Loek Halman, the reviewers, and the editor for their useful suggestions and comments Christian Welzel ORCID iD https://orcid.org/0000-0002-1562-3580 Read the excerpt from Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → are the statements true or false? ]]> [ T / F] Older generations have become more individualistic and more joyous [ F ] younger generations [ T / F ]Variation in national cultural orientations is the same in each country, due to lasting intercept differences in developmental trajectories that trace back to remote historic drivers [ F ] Variation in national cultural orientations is unique to each country [ T / F ] There was a massive generational shift in cultural orientations among the public of affluent Western democracies, from a priority on existential security (i.e., “materialist” values) toward a priority on expressive freedom (i.e., “postmaterialist” values) [ T ] [ T / F ] When people feel safe, they begin to prioritize freedom because it allows creativity and recreational pleasure [ T ] [ T / F ] Socio-economic transformations that turn the nature of life from a source of opportunities into a source of threats nurture a generational shift in priorities from “survival” to “emancipative” values [ F ] Socio-economic transformations that turn the nature of life from a source of threats into a source of opportunities nurture a generational shift in priorities from “survival” to “emancipative” values [ T / F ] Welzel's evolutionary theory of emancipation suggests emancipatory value change is a self-driven automatism, it is not culture-specific [ T ] [ T / F ] The utility-value link helps adjust our subjective values to life’s objective utilities, to keep our goals in touch with reality but it doesn't makes moral progress possible [ F ] The utility-value link helps making moral progress possible too [ T / F ] According to the utility ladder of freedoms, we climb the ladder as soon as opportunity allows for this ascension [ T ] We are evolutionary hard-wired to stay on the lower rungs only to prioritize security [ T / F ] Adaptive value changes happen mostly within generations [ F ] Changes usually proceed much more profoundly between generations because people tend to stick more strongly to their once-adopted values as they get older Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Christian Welzel 20181002 https://journals.sagepub.com/doi/10.1177/0022022118798505
utility ladder of freedoms = demonstrates a universal principle in the functioning of the human mind: when both security and freedom are in short supply, people prioritize security because security is a necessity to survive. But as soon as people feel safe, they begin to prioritize freedom because freedom is essential to thrive, in allowing ingenuity, creativity, and recreational pleasure rung = one of the bars that forms a step in a ladder
2 Blessed with Masculinity, Dasa Hink wip move_html5_video dasa_hink_blessed_with_masculinity_pWWuwllhBL4.mp4 2 pix/icons8-collaboration-100_white.png Women in culture across centuries wip active deck_shuffled_lines_halign deck_shuffled_lines_valign How has the role of women changed over the centuries? How representative is it of a country's culture? → watch the video → use the following cultural characteristics to describe the pictures → answer the following questions 1) How do you think these women feel? To what extent are they emancipated in their cultural environment? 2) What is the relationship between the woman posing and the painter / viewer? 3) How has this relationship changed over the centuries (in terms of cultural dimensions)? 4) Whose role would you like to play if you were an actress? Why? ]]>
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Mona Lisa, 1503 half-length portrait painting by Italian artist Leonardo da Vinci. Considered an archetypal masterpiece of the Italian Renaissance, it has been described as "the best known, the most visited, the most written about, the most sung about, [and] the most parodied work of art in the world."
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Grande Odalisque, aka Une Odalisque or La Grande Odalisque, 1814 oil painting by Jean-Auguste-Dominique Ingres depicting an odalisque, or concubine. Ingres' contemporaries considered the work to signify Ingres' break from Neoclassicism, indicating a shift toward exotic Romanticism
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Blessed with Masculinity, Dasa Hink It tells stories from the last couple of years, of failing in life and love and of falling in love. This song was written just before I actually got pregnant. It was the first step towards admitting to myself that this is what I want, which was a hard thing to do. A kind of love song to my partner, and a kind of spiritual hymn. https://www.youtube.com/watch?v=pWWuwllhBL4&t=11s https://www.thetemporaldimension.com/dasahink
]]> 3 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (2 / 2) active 20231124 hw20231127 Synthesizing Hofstede with Inglehart with 3 dimensions prep_short_reading_floating edit_short_reading_floating The “revised theory of modernization” predicts that national cultures change, but that relative country rankings do not... (...) https://journals.sagepub.com/doi/10.1177/0022022118798505 Acknowledgements The authors thank Costas Katsikeas, Neil Morgan, Robbert Maseland, Loek Halman, the reviewers, and the editor for their useful suggestions and comments Christian Welzel ORCID iD https://orcid.org/0000-0002-1562-3580 Read the excerpt from Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → answer the questions ]]> What are the three dimensions collapsed by Welzel from the initial Hofstede cultural dimensions? Collectivism–Individualism Duty–Joy Distrust–Trust What happens when socio-economic development improves objective living conditions? ✓ orientations are shifting over the generations (a) from Collectivism toward Individualism (b) from Duty toward Joy Does socio-economic development affect a culture's trust or distrust indexes? 〆no clear shift from Distrust toward Trust or vice versa What values are required in an industrial society? ✓ industrial structures require rational, hierarchical forms of organization and deferential attitudes toward authority What values does a post-industrial economy need> ✓ in a service-dominated, post-industrial economy, information processing and communication become more important. → values such as self-expression and autonomy begin to replace self-restraint and obedience Why do moral reasoning capacity and empathy expand in a post-industrial society? ✓ people are used to handle complex situations ✓ deal with abstract constructs ✓ cope with social diversity → emphasis on individual self-determination → emphasis on equal opportunities → gives rise to emancipative values → supports universal freedoms Although national cultures change, why do countries seem to remain at a rather stable cultural distance from each other? ✓ similar socio-economic transformations change values in the same direction ✓ (but) countries continue to move along separate trajectories → reflects the lasting impact of remote, country-specific historic drivers Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Christian Welzel 20181002 https://journals.sagepub.com/doi/10.1177/0022022118798505
utility ladder of freedoms = demonstrates a universal principle in the functioning of the human mind: when both security and freedom are in short supply, people prioritize security because security is a necessity to survive. But as soon as people feel safe, they begin to prioritize freedom because freedom is essential to thrive, in allowing ingenuity, creativity, and recreational pleasure revised theory of modernization = evolutionary theory of emancipation =
4 Evolutionary theory of emancipation active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png visual aid
source: https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> visual aid
source: https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> visual aid
source: https://journals.sagepub.com/doi/10.1177/0022022118798505]]> https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> What conclusions can you draw? (...) Our analysis collapses Hofstede’s six-dimensional framework to a three-dimensional framework. The (first) Collectivism–Individualism dimension mimics Hofstede’s Individualism dimension. It also correlates with Power Distance, which is not surprising because just as in Hofstede’s original case Individualism and Power Distance form one factor. The second dimension, Duty–Joy, captures Hofstede’s Restraint-Indulgence. The third dimension, Distrust–Trust, is statistically closely related to Hofstede’s Uncertainty Avoidance dimension (...) 1.Cultural change is substantial. Societies have become more individualistic and more joyous. We also observe a change in the direction of less trust and more distrust, but these changes are relatively small compared with the cultural change observed for Individualism and Joy. 2. Cultural differences can be explained by three factors: (a) economic development, (b) generational effects, and (c) a country’s unique geographic location and (political) history. Economic development and generational shifts account for approximately half of the variation in cultural change. As the level of economic development increases, and people experience higher levels of existential security and lives filled with more opportunities, both Individualism and Joy increase. Our analysis suggests that approximately the other half of national cultural differences can be related to each country’s unique geography and history. 3. Collectively, our findings imply that national cultural differences are quite persistent over time. Cultural change seems of absolute nature, and relative country rankings tend to be rather stable. source: https://journals.sagepub.com/doi/10.1177/0022022118798505 ]]> 6 Human Empowerment Framework wip active edit_ol_qa pix/icons8-collaboration-100_white.png Inglehart and Welzel (2005) find that people in countries in which existential hardship prevails cling to protective orientations that support authoritarian institutions. By contrast, in countries with thriving existential conditions people adopt emancipatory orientations that support liberal institutions. pg 6 "Evolution, Empowerment and Emancipation: How Societies Ascend the Utility Ladder of Freedoms", Series: Sociology, WP BRP 29/SOC/2013 Look at the chart → answer the questions]]> visual aid
Christian Welzel Centre for the Study of Democracy, Leuphana University Lueneburg, Germany Ronald Inglehart University of Michigan and Higher School of Economics https://www.academia.edu/28721883/Christian_Welzel_Ronald_Inglehart_Evolution_Empowerment_and_Emancipation_How_Societies_Ascend_the_Utility_Ladder_of_Freedoms_Series_Sociology_WP_BRP_29_SOC_2013 ]]> What existential conditions were lacking in the Soviet Union? 〆material resources What emancipative values can learning foreign languages bring? How could power distance and uncertainty avoidance slow down the development of political participation rights? 20231120 15:45-16:45 1.5 1666 active Case study - Practice with Hofstede cultural dimensions By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Recent discoveries about cultural differences 20231117 hw20231120 pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Watch the video [13:12-18:37]. → answer the questions video Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko ]]> 1 Recent discoveries about cultural differences 20231117 hw20231120 active edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Watch the video [13:12-18:37]. → answer the questions video Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? How do they correspond to the Hofstee cultural dimensions and/or Lewis model? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness ↔ precise or sloppy → linear active or multi-active → long-term orientation → masculinity (task-oriented) vs femininity (person-oriented) Extraversion ↔ intro or extra directed (introvert vs extrovert) → low-context vs high-context → masculinity (task-oriented) vs femininity (person-oriented) → indulgence / restraint Agreeableness ↔ nice or nasty → power distance → masculinity (task-oriented) vs femininity (person-oriented) Neuroticism ↔ stable or unstable → linear active / reactive vs multi-active → indulgence / restraint Dependence on others ↔ collectivist or individualistic → individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours 2 WFS - World Values Survey wip edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png Is national culture more powerful than regions? Watch the video [18:46-21:25]. → answer the questions video Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 What has WVS (World Values Survey) demonstrated [18:46]? ✓ despite differences among regions, regions always tended to look for other regions from the same country [20:32] How do Indonesia & Malaysia confirm the reliability of the cultural model? [20:53-21:25] ✓ same language ✓ similar histories (of colonisation) → Indonesian regions cluster with other Indonesian ones → national culture is more powerful wip textbook tmp_pdf/F00010763-WVS__Results_By_Country_2017-2022_v5.0.0.pdf tmp_pdf/F00010738-WVS-7_Master_Questionnaire_2017-2020_English.pdf F00010738-WVS-7_Master_Questionnaire_2017-2020_English.pdf











]]> 3 Research wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Are your personal values representative of your national ones? 2017 -2021 WORLD VALUES SURVEY WAVE 7 MASTER SURVEY QUESTIONNAIRE Similar to the previous waves, WVS-7 questionnaire is an extensive research tool comprising 290 questions and measuring cultural values, attitudes and beliefs towards gender, family, and religion, attitudes and experience of poverty, education, health, and security, social tolerance and trust, attitudes towards multilateral institutions, cultural differences and similarities between regions and societies. In addition, the WVS-7 questionnaire has been elaborated with the inclusion of such new topics as the issues of justice, moral principles, corruption, accountability and risk, migration, national security and global governance https://www.worldvaluessurvey.org/WVSContents.jsp → answer a (brief) selection of questions from the WVS → check average sample answers from Russian surveys → compare dominant & less frequent answers with your own → discuss how representative they are of Russian culture in comparison with 2-3 other countries of your choice]]> Q2- For each of the following aspects, indicate how important it is in your life. Would you say it is very important, rather important, not very important or not important at all pg 151 Friends pg 153 Leisure time pg 155 politics pg 157 work pg 159 religion Q7- Here is a list of qualities that children can be encouraged to learn at home. Which, if any, do you consider to be especially important? Please choose up to five. pg 161 Good manners pg 163 independence pg 165 hard work pg 167 feeling of responsibility pg 169 imagination pg 171 tolerance and respect for other people pg 173 thrift saving money and things pg 175 determination, perseverance pg 177 religious faith pg 179 not being selfish (unselfishness) pg 181 obedience Q18- On this list are various groups of people. Could you please mention any that you would not like to have as neighbours? Q22- On this list are various groups of people. Could you please mention any that you would not like to have as neighbors? pg 191 Homosexuals pg 197 Unmarried couples living together Q36- Do you agree, disagree or neither agree nor disagree with the following statements?: pg 225 Homosexual couples are as good parents as other couples Q107- Now I'd like you to tell me your views on various issues. How would you place your views on this scale? 1 means you agree completely with the statement on the left; 10 means you agree completely with the statement on the right; and if your views fall somewhere in between, you can choose any number in between. pg 377 Private vs state ownership of business pg 379 Government responsibility Q142- To what degree are you worried about the following situations? pg 446 Losing my job or not finding a job Q147- To what degree are you worried about the following situations? pg 456 A terrorist attack Q149- Most people consider both freedom and equality to be important, but if you had to choose between them, which one would you consider more important? pg 460 Russia Q150- Most people consider both freedom and security to be important, but if you had to choose between them, which one would you consider more important? pg 462 Russia Q152- People sometimes talk about what the aims of this country should be for the next ten years. On this card are listed some of the goals which different people would give top priority. Would you please say which one of these you consider the most important? pg 466 Russia Q184- Please tell me for each of the following statements whether you think it can always be justified, never be justified, or something in between, using this card. pg 530 Abortion pg 538 euthanasia Q250- How important is it for you to live in a country that is governed democratically? On this scale where 1 means it is “not at all important” and 10 means “absolutely important” what position would you choose? pg 681 1/3 Regional sales manager in Baku active role_play visual aid You are a consultant of Russian ethnicity born in Baku in the Soviet Union with local experience in sales & marketing. → brain-storm possible hurdles you may face with the local sales force e.g. power-distance, masculinity-femininity... ]]> Consultant of Russian ethnicity born in Baku You believe one female director of sales has more potential than others for succeeding in this position although you are aware they have never had a female manager before. Haven't you heard of the country's recent efforts to rejuvenate its traditional image? e.g. Baku hosted the 57th Eurovision Song Contest in 2012, the 2015 European Games, 4th Islamic Solidarity Games, the European Grand Prix in 2016, the final of the 2018–19 UEFA Europa League I really don't think choosing a female director of sales would be a bad choice if she's competent! Business consultant → disagree with the other consultant → brain-storm possible hurdles a female director of sales may face with the local force I'm afraid power-distance is just too omnipresent in this country! Think about Hofstede's masculinity-femininity... 2/3 Regional sales manager in Baku active wip pix/icons8-lecturer-100_white.png prep_2columns_2qa prep_ol_qa visual aid → prepare a 5min presentation to the shareholders to explain your choice → make sure you answer at least the questions below ]]> Introduction
• • •
Why may a person-oriented approach be a better choice?
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How can high-context awareness help a female regional sales manager in this position between Moscow and Baku?
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What steps should the regional sales manager take to counterbalance uncertainty avoidance?
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Conclusion
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]]> supremacist = person who believes that their own race is better than others and should be in power • • •
• being person-oriented rather than task-oriented (femininity rather than masculinity) may be risky given high uncertainty avoidance... • but could prove more diplomatic when only starting out in new markets with new partners • you don't want to impose your views (and be perceived as a supremacist!...)
• be attentive to what is expected before launching any new strategy • learn 'to read the air' • = high-context skill
• ask a senior person from Baku to introduce him/her to the local team • use senior endorsement to satisfy local power distance & uncertainty avoidance • (...)
• • •
]]> 3/3 Regional sales manager in Baku 20231120 hw20231124_n21 active pix/icons8-hand-with-pen-100_white.png prep_2columns_2qa prep_ol_qa visual aid → write skills & qualities expected from the ideal candidate to the shareholders → justify your choice (recycle cultural dimensions terminology) ]]> Striking a balance between local UAI (uncertainty avoidance index) and Russian LTO (long term orientation vs short term normative orientation) is essential, indeed (...) → example situation 1 Dimensions and dynamics of national culture: synthesizing Hofstede with Inglehart's utility ladder of freedoms (1 / 2) active 20231120 hw20231124_n2 Synthesizing Hofstede with Inglehart prep_short_reading_floating edit_short_reading_floating monochronic, polychronic by Edward T.Hall linear-active, multi-active, reactive by R.Lewis OCEAN by McCrae 6 cultural dimensions by Hofstede How can they take into consideration changes due to globalisation?
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Every day, another 45 publications worldwide cite the cross-cultural work of Geert Hofstede (1980, 2001) and Ronald Inglehart (1971, 1990, 1997). Together, Hofstede and Inglehart have received over 200,000 citations, making them two of the world’s most frequently quoted social scientists (Google Scholar). While Hofstede is known for identifying several dimensions of cross-cultural variation, Inglehart’s key contribution consists in a dynamic theory of cultural change. (...) https://journals.sagepub.com/doi/10.1177/0022022118798505 Acknowledgements The authors thank Costas Katsikeas, Neil Morgan, Robbert Maseland, Loek Halman, the reviewers, and the editor for their useful suggestions and comments Christian Welzel ORCID iD https://orcid.org/0000-0002-1562-3580 Read the excerpt from Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart by Christian Welzel, published online October 2, 2018 in Sage Journals → are the statements true or false? ]]> [ T / F] Older generations have become more individualistic and more joyous [ F ] younger generations [ T / F ]Variation in national cultural orientations is the same in each country, due to lasting intercept differences in developmental trajectories that trace back to remote historic drivers [ F ] Variation in national cultural orientations is unique to each country [ T / F ] There was a massive generational shift in cultural orientations among the public of affluent Western democracies, from a priority on existential security (i.e., “materialist” values) toward a priority on expressive freedom (i.e., “postmaterialist” values) [ T ] [ T / F ] When people feel safe, they begin to prioritize freedom because it allows creativity and recreational pleasure [ T ] [ T / F ] Socio-economic transformations that turn the nature of life from a source of opportunities into a source of threats nurture a generational shift in priorities from “survival” to “emancipative” values [ F ] Socio-economic transformations that turn the nature of life from a source of threats into a source of opportunities nurture a generational shift in priorities from “survival” to “emancipative” values [ T / F ] Welzel's evolutionary theory of emancipation suggests emancipatory value change is a self-driven automatism, it is not culture-specific [ T ] [ T / F ] The utility-value link helps adjust our subjective values to life’s objective utilities, to keep our goals in touch with reality but it doesn't makes moral progress possible [ F ] The utility-value link helps making moral progress possible too [ T / F ] According to the utility ladder of freedoms, we climb the ladder as soon as opportunity allows for this ascension [ T ] We are evolutionary hard-wired to stay on the lower rungs only to prioritize security [ T / F ] Adaptive value changes happen mostly within generations [ F ] Changes usually proceed much more profoundly between generations because people tend to stick more strongly to their once-adopted values as they get older Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Dimensions and Dynamics of National Culture: Synthesizing Hofstede With Inglehart Christian Welzel 20181002 https://journals.sagepub.com/doi/10.1177/0022022118798505
utility ladder of freedoms = demonstrates a universal principle in the functioning of the human mind: when both security and freedom are in short supply, people prioritize security because security is a necessity to survive. But as soon as people feel safe, they begin to prioritize freedom because freedom is essential to thrive, in allowing ingenuity, creativity, and recreational pleasure rung = one of the bars that forms a step in a ladder
utility ladder of freedoms = demonstrates a universal principle in the functioning of the human mind: when both security and freedom are in short supply, people prioritize security because security is a necessity to survive. But as soon as people feel safe, they begin to prioritize freedom because freedom is essential to thrive, in allowing ingenuity, creativity, and recreational pleasure; term coined by Welzel, inspired by Maslow’s (1954) “hierarchy of human needs,” the findings of Inglehart and his co-authors (Inglehart & Norris, 2003; Inglehart & Welzel, 2005) to shortlist (sb/sth for sth) = to put sb/sth on a shortlist for a job, prize, etc to rejuvenate = to make sb/sth look or feel younger or more lively hurdle = obstacle omnipresent = present everywhere power distance = strength of social hierarchy; has been defined as the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society. All societies are unequal, but some are more unequal than others (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 8) masculinity-femininity = task-orientation versus person-orientation IDV (individualism-collectivism) = measures the extent to which people look out for each other as a team or look out for themselves as an individual UAI (uncertainty avoidance index) = indicates to what extent nations avoid the unknown; is not the same as risk avoidance: it deals with a society's tolerance for ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict behavioural codes, laws and rules, disapproval of deviant opinions, and a belief in absolute Truth; 'there can only be one Truth and we have it' (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 10) LTO (long-term orientation) = expresses how societies either prioritize traditions or seek for the modern in their dealings with the present and the future IVR (indulgence vs restraint) = comparison between a country's willingness to wait for long-term benefits by holding off on instant gratification, or preferences to no restraints on enjoying life at the present gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes supremacist = person who believes that their own race is better than others and should be in power 20231117 15:30-16:30 15:45-16:45 1.5 1666 active Power distance vs individualism vs long term orientation By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Power distance - Follow-up 20231113 hw20231117 pix/icons8-collaboration-100_white.png 3 Power distance - Follow-up 20231113 hw20231117 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png visual aid
]]> A teenager gives his/her teacher some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance teachers wouldn't treat as equals ✓ in more indulgent cultures a teacher would perhaps seek some psychological reason(s) for such behaviour → teacher reaction will vary perhaps only very little regardless of the culture e.g. some form of punishment (perhaps a formal warning) seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs 4 Power distance vs individualism vs long term orientation active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png visual aid
]]> Where would you enjoy greater freedom in planning your career? ✓ Switzerland ✓ Denmark In which country are your decisions more difficult to change (because they have a longer term impact)? 〆China 〆Russia 〆Switzerland Where will you be struggling more to get help and climb the professional ladder? 〆Russia 〆Serbia What country would you like to relocate to if you wanted to start your own business (for example a language school)? ✓ Denmark ✓ Sweden → more in control of your own success & lesser dependence on others → fewer obstacles to hierarchical progress → more flexibility with planning objectives & perhaps changing jobs 1 Recent discoveries about cultural differences 20231117 hw20231120 active prep_ol_qa edit_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Watch the video [13:12-18:37]. → answer the questions video Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness precise or sloppy → linear active or multi-active Extraversion intro or extra directed (introvert vs extrovert) → low-context vs high-context Agreeableness nice or nasty → power distance Neuroticism stable or unstable → reactive vs multi-active / linear active Dependence on others collectivist or individualistic → power distance, individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs 20231113 15:45-16:45 15:30-16:30 1.5 1666 active Hofstede cultural dimensions - How to use power distance, restraint & indulgence By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Hofstede's Six Dimensions of Organizational Culture 20231110 hw20231113 pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A ]]> 2 Hofstede's Six Dimensions of Organizational Culture 20231110 hw20231113 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What are the 6 dimensions mentioned? 1 power distance 2 individualism-collectivism 3 masculinity-femininity 4 uncertainty avoidance 5 short vs long-term orientation 6 indulgence vs restraint 3 pix/icons8-collaboration-100_white.png citKey dimensions of Hofstede’s theory How to understand & use key dimensions of Hofstede’s theory active xml_multi_dd_row deck_shuffled_lines_valign deck_shuffled_lines_halign prep_deck_shuffled_lines_halign How can Hofstede cultural dimensions help designing & marketing products? Match antonyms. Give example of a situation for each key dimension. → match the descriptions with the categories → search the internet if relevant ]]> 70 3 left 1 2 3 4 5 6 4 pix/icons8-collaboration-100_white.png citKey dimensions of Hofstede’s theory How to understand & use key dimensions of Hofstede’s theory active xml_multi_dd_row deck_shuffled_lines_valign deck_shuffled_lines_halign prep_deck_shuffled_lines_halign 30 5 left 1;2;3;4 5;6 7;8;9 1 Hofstede's Six Dimensions of Organizational Culture 20231028-14ach hw20231111-16ach_n2 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What is power distance? → give an example → ask a question to assess the dominant cultural dimension Named generations in the Western world (Wikipedia) Who takes decisions: the boss or the team?]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives What is meant by individualism-collectivism? → give an example → ask a question to assess the dominant cultural dimension Are there individual incentives or bonuses for the whole team? Is your success also your company's success? How do you contribute to the development of your town, ecology, country?]]> incentive = something that encourages you to do sth What is meant by masculinity-femininity? → give an example → ask a question to assess the dominant cultural dimension What is the percentage of women in managerial positions? Are your products & services the same for both men and women?]]> gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes Explain uncertainty avoidance → give an example → ask a question to assess the dominant cultural dimension Are you ready to take out a loan? Is management open to new technologies & telework?]]> telework = work from home, remotely What is meant by short vs long-term orientation? → give an example → ask a question to assess the dominant cultural dimension Where do you see yourself in 5-10 years? Do you choose a product rather because it is fashionable or of durable quality?]]> frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties How do you explain indulgence vs restraint? → give an example → ask a question to assess the dominant cultural dimension Do you believe in 'Carpe Diem'? How do you retain talents? How do you achieve happiness? Can you discipline yourself?]]> indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' 2 pix/icons8-microscope-100_white.png Power distance active xml_multi_dd_column visual aid]]> 100 40 22 bottom 1;2;3;4;5;6;7;8;9;10 11;12;13;14;15;16;17;18;19 3 Power distance - Follow-up 20231113 hw20231117 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png visual aid
]]> A teenager gives his/her teacher some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance teachers wouldn't treat as equals ✓ in more indulgent cultures a teacher would perhaps seek some psychological reason(s) for such behaviour → teacher reaction will vary perhaps only very little regardless of the culture e.g. some form of punishment (perhaps a formal warning) seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs Hofstede's Cultural Dimensions Theory = created in 1980 by Dutch management researcher Geert Hofstede who carried out an extensive survey during the 1960s and 1970s, investigating variations in values within different sectors of IBM, a global computer manufacturing company power distance = strength of social hierarchy; has been defined as the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society. All societies are unequal, but some are more unequal than others (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 8) masculinity-femininity = task-orientation versus person-orientation IDV (individualism-collectivism) = measures the extent to which people look out for each other as a team or look out for themselves as an individual UAI (uncertainty avoidance index) = indicates to what extent nations avoid the unknown; is not the same as risk avoidance: it deals with a society's tolerance for ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict behavioural codes, laws and rules, disapproval of deviant opinions, and a belief in absolute Truth; 'there can only be one Truth and we have it' (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 10) LTO (long-term orientation) = expresses how societies either prioritize traditions or seek for the modern in their dealings with the present and the future IVR (indulgence vs restraint) = comparison between a country's willingness to wait for long-term benefits by holding off on instant gratification, or preferences to no restraints on enjoying life at the present Millennials = also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha; described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives incentive = something that encourages you to do sth gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes telework = work from home, remotely frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' legitimate = lawful, proper, regular, conforming to the standard type; logically admissible 20231110 15:30-16:30 15:45-16:45 1.5 1666 active Hofstede cultural dimensions By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Avoiding communication breakdown 20231103 hw20231110 pix/icons8-cafe-100_white.png 3 Avoiding communication breakdown 20231103 hw20231110 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png visual aid ]]> I hear what you say. ✓ I'm afraid I can't agree & would rather not continue this discussion. With the greatest respect. ✓ It doesn't seem to be a very reasonable | sensible idea. That's not bad. ✓ Thumbs up! That is a very brave proposal. ✓ It doesn't sound like a good idea at all. Quite good. ✓ (Perhaps) you should try harder. I would suggest ✓ Please do so, unless you can provide a better solution. Oh, incidentally / By the way ✓ What is important is that... (cleft sentence) I was a bit disappointed that ✓ I'm sorry to say I'm annoyed with... Very interesting. ✓ I don't think it makes sense. ✓ I think you've lost me. I'll bear it in mind. ✓ We probably needn't spend too much time on that. I'm sure it's my fault. ✓ A mistake has been made. ✓ There's a mistake in your solution. ✓ It seems you have omitted some important facts. You must come for dinner. ✓ It's been a pleasure to meet you. I almost agree. ✓ Let's agree to disagree (on that one). I only have a few minor comments. ✓ You'll probably need to rewrite after reading my comments. Could we consider some other options? ✓ I don't think we should stop at that - we must do better. ✓ We should find some alternatives. 1 Hofstede's Six Dimensions of Organizational Culture - Follow-up active edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png Culture is the collective programming of the mind - G.Hostede video Geert Hofstede on Culture Watch the video [00:44-03:12] https://www.youtube.com/watch?app=desktop&v=wdh40kgyYOY (optional homework) video 10 minutes with Geert Hofstede Listen to Geert explain his work and provide context. In 2015, together with Marcel Siegmund and Iekje Smit, and adopted by the Geert Hofstede consortium, Geert created a series of tutorial 10-minute videos with PowerPoint slides. You can find the videos below and the slides on the right-hand side or further down. There is an introduction video plus one of each per dimension of national culture. https://geerthofstede.com/training-consulting/online-lectures/ ]]> geert_hofstede_on_culture_wdh40kgyYOY.mp4 What is Geert Hofstede's definition of culture? ✓ collective programming of the mind (culture can also be seen as a set of shared meanings) What does his approach consist in? ✓ focus on how culture is acquired e.g. people are born into this world with a given operating system then, they acquire some behaviour (in the same way as software is installed) What does he mean by 'collective'? ✓ growing in the same forest How can you measure culture? ✓ collective phenomena → how do they behave in particular situation → take an average = what is the dominant behaviour? 2 Hofstede's Six Dimensions of Organizational Culture 20231110 hw20231113 active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What are the 6 dimensions mentioned? 1 power distance 2 individualism-collectivism 3 masculinity-femininity 4 uncertainty avoidance 5 short vs long-term orientation 6 indulgence vs restraint Hofstede's Cultural Dimensions Theory = created in 1980 by Dutch management researcher Geert Hofstede who carried out an extensive survey during the 1960s and 1970s, investigating variations in values within different sectors of IBM, a global computer manufacturing company my fun It's just for my fun own pleasure ]]> 20231103 15:30-16:30 15:45-16:45 1.5 1666 active Lewis model horizons By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 pix/icons8-collaboration-100_white.png Adapting your communication style according to the Lewis model 20231030 hw20231103 3 pix/icons8-collaboration-100_white.png Adapting your communication style according to the Lewis model 20231030 hw20231103 active xml_multi_dd_row visual aid
]]> 30 20 left 1;2;3 4;5;6 7;8;9 be concise, precise, and factual avoid interruptions and distractions follow a clear agenda and timeline be friendly, enthusiastic, and empathetic allow for some flexibility and improvisation use stories and examples to illustrate your points be polite, respectful, and humble listen attentively and patiently use indirect and subtle cues to convey your messages 4 Pros and cons of the Lewis model (Richard D.Lewis) 20231021-8ach hw20231028-14ach-n1 wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png pix/icons8-collaboration-100_white.png What are the pros of this model? The Lewis Model, born in an era of rampant globalisation of business, is particularly appropriate for assessing an individual’s likely performance in a commercial role. The design of the questionnaire is based on business situations. The nomenclature of the typologies is succinct: Linear-active, Multi-active, Reactive. While the three types are distinctive, each possesses behavioural elements from the other two categories. It is a question of which one is dominant. Many individuals deviate from the national type in a work situation e.g. engineers and accountants tend to be Linear, sales people Multi-active, lawyers and doctors Reactive. A Training Officer, on being told that “Candidate A is basically monochronic and low-context but high on uncertainty avoidance, has a tendency towards collectivism and femininity and is past-oriented,” may well ask, “What shall I do with him?” If the description is Linear-active, Multi-active or Reactive, the answer is clear and succinct: The location of each individual shows how close he or she is in behaviour or affinity to different cultures. How does this information help training officers, headhunters or others engaged in the placement of new recruits in the company structure? After assessment, the individual’s cultural profile is pinpointed inside the triangle, showing how close or how far it is to the world’s major cultural groups. It indicates not only how much affinity their behaviour has to that of other countries but also shows their similarity to or deviation from their own national norm, as well as their compatibility with other people tested. This is particularly useful if members of a proposed team are tested simultaneously. What are the cons of this model? The Lewis model has its limitations and criticisms, such as oversimplifying or stereotyping cultures, disregarding individual differences and personal preferences, not reflecting the dynamic and evolving nature of cultures and communication, and not accounting for other factors such as power, gender, age, education, religion, etc. It is important to use the Lewis model as a starting point for cross-cultural communication but not as an end point. You should always be open-minded, curious, and respectful of other perspectives and experiences; furthermore, you should seek feedback and clarification when in doubt. 1 USA vs French horizons active pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆egghead attitude of Americans could put off French academia who traditionally focus more on theoretically knowledge 〆streetwise approach of Americans with real world case studies may contradict rational studying progress & patterns Suggest how they could avoid misunderstandings. 〆Americans may not understand why the French need approval from a senior manager to sign a contract → French should remind their American partners of the importance of their hierarchical decision-making process & ask them to be patient 2 German vs Japanese horizons 20231108 hw20231113_n1 active pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa visual aid
]]> Explain what could go wrong on both sides. ✓ use of many adjectives will help low-culture, implicit Germans to describe the big picture that high context, reactive Japanese are more responsive to ✓ use past tense rather than reported speech to communicate on results Suggest how they could avoid misunderstandings. 3 pix/icons8-collaboration-100_white.png Russian vs German horizons active 20231108 hw20231113_n2 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values engineering WW2 football bureaucratic old-fashioned Soviet Union values Russian water ice hockey romantic, nostalgic literature & music autocracy hospitality German water lack of sense of humour Ordnung must sein beer ]]> 4 pix/icons8-collaboration-100_white.png Russian vs Chinese horizons wip 20231108 hw20231113_n3 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values non verbal clues centralised administration Russian water ice hockey romantic, nostalgic literature & music WW2 Chinese water non verbal clues importance of traditions decision making via consensus ]]> 3 Avoiding communication breakdown 20231103 hw20231110 active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png visual aid ]]> I hear what you say. With the greatest respect. That's not bad. ✓ Thumbs up That is a very brave proposal. Quite good. I would suggest Oh, incidentally / By the way I was a bit disappointed that Very interesting. I'll bear it in mind. I'm sure it's my fault. You must come for dinner. I almost agree. I only have a few minor comments. Could we consider some other options? egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city hunch = feeling that sth is true even though you do not have any evidence to prove it 20231030 15:45-16:45 15:30-16:30 1.5 1666 active Case study The Lion's share (3/3) When cultures collide - Lewis model By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience The lion's share pg 155 business evaluation grid → evaluate sales pitches in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Fish can't see water 20231027 hw20231030 pix/icons8-cafe-100_white.png Management and the board are often, if not always, blind to their own culture – fish can’t see water – and may not realise derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success of global companies. Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy, by Richard D.Lewis & Kai Hammerich - 2013 Watch the video to find out more about the Lewis model. video The Lewis Model https://www.youtube.com/watch?v=_T98wFx73V0 Answer the questions.]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_30.ogg







]]> Business evaluation active edit_2columns_2qa move_contents Add notes under each heading to estimate the quality of the business proposal.

Libu Tours

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> ✓ quite appealing offer 〆no unusual threat from competition 〆strong competition ✓ huge market ✓ good network that is probably loyal to them ✓ may be scalable → horizontal expansion (e.g. safari) ✓ existing business & tangible assets 〆only 35% stake in return ✓ focusing on culture ← arguably socially oriented ✓ no exit strategy but probably easy to sell out to competitors (merger or acquisition) active textbook wip textbook Writing pg 27 ex 8 writing Explain which team should get the half million dollars → use pg 155 business evaluation grid to justify your decision 〆don't read pg 156 (yet) to check what happened! (send the link to your google doc (in edit mode!) ]]> active textbook ]]> 1 Fish can't see water 20231025 hw20231101 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Management and the board are often, if not always, blind to their own culture – fish can’t see water – and may not realise derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success of global companies. Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy, by Richard D.Lewis & Kai Hammerich - 2013 Watch the video to find out more about the Lewis model. video The Lewis Model https://www.youtube.com/watch?v=_T98wFx73V0 Answer the questions.]]> visual aid
]]> Fish can't see water in the same way as you can't see your own culture. It is your natural environment that's why we don’t know we are in water, and as a consequence we don’t understand our surroundings. ]]> the_lewis_model_fish_cant_see_water.mp4 the looser model differs from older models in that most cross-cultural misfortune oh the monochromic people who did one thing at a time the pollak like people who tried to do many things at a time and that was about it I felt that one category had been forgotten and that's the Asians who are neither monotonic are polychronic the Lewis model shows three different types of human being we call them linear active multi active and reactive linear active people are Germans and Americans they do one thing at a time they're quite definite they go forward they plan well ahead the job oriented you know multi active people they're people oriented emotional try to do many things at once get excited where he see me it's aliens are a good example and then of course the reactive people are the Asians Chinese Japanese Koreans Vietnamese what do they do they try to make you speak first to establish what your aims and intentions are and that enables them to modify the reply so they don't sound you know too worried about it they accept certain things and and that way and they can create a slightly harmonious response and a harmonious attitude from the beginning when we're doing business with different countries we should ascertain to which cultural category the country belongs you have to study the the category and then respond to that category by adapting to it so your own behavior will have to correspond in a suitable manner to the people you're doing business with How does the Lewis model differ from most cross-cultural models? 〆older models focus mostly on the distinction between monotonic & polychronic cultures 〆omit people from Asian cultures who are neither monotonic, nor polychronic Lewis considered that previous cross-culturalists, in accumulating the multiplicity of dimensions listed in the preceding paragraph, ran the risk of creating confusion for those who sought clarity and succinctness. Moreover, he pointed out that the experts’ preoccupation with north/south, mono-chronic/poly-chronic dichotomies, had caused them to overlook or ignore the powerful Asian mindset (comprising, in fact, half of humanity). He named this behavioural category Reactive, thereby creating a model that is essentially tripartite and cites the following characteristics: What are the three types defined in the Lewis model? linear-active multi-active reactive What nationalities are typically linear active? What are their characteristics? Germans, Americans(...) Linear-Actives are task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda. What nationalities are typically multi active? What are their characteristics? Italians Multi-Actives are emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas. loquacious = talkative What nationalities are typically reactive? What are their characteristics? Chinese, Japanese, Koreans(...) Reactives are good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other’s position, then react to it and form their own opinion. 2 pix/icons8-collaboration-100_white.png Traits of the 3 Lewis typologies (linear-active, multi-active, reactive) active xml_multi_dd_row 25 20 left visual aid visual aid ]]> 1 2 3 3 pix/icons8-collaboration-100_white.png Adapting your communication style according to the Lewis model 20231030 hw20231103 active xml_multi_dd_row visual aid
]]> 30 20 left 1;2;3 4;5;6 7;8;9 be concise, precise, and factual avoid interruptions and distractions follow a clear agenda and timeline be friendly, enthusiastic, and empathetic allow for some flexibility and improvisation use stories and examples to illustrate your points be polite, respectful, and humble listen attentively and patiently use indirect and subtle cues to convey your messages to mastermind = to plan and direct a complicated project or activity (often one that involves a crime) status-conscious society = concerned with appearance & status promotion through word-of-mouth = communication by oral rather than written means exit strategy = solution to pay back your debt in case of business failure monochronic = culture which schedules one event at a time in an orderly fashion polychronic = culture where employees can work on several tasks simultaneously. Individuals thrive on carrying out more than one task at the same time as long as they can be executed together with a natural rhythm Lewis model = born in an era of rampant globalisation of business, is particularly appropriate for assessing an individual’s likely performance in a commercial role. The design of the questionnaire is based on business situations. The nomenclature of the typologies is succinct: Linear-active, Multi-active, Reactive. While the three types are distinctive, each possesses behavioural elements from the other two categories. It is a question of which one is dominant. Many individuals deviate from the national type in a work situation e.g. engineers and accountants tend to be Linear, sales people Multi-active, lawyers and doctors Reactive linear-active culture = culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline multi-active culture = culture where you may want to be friendly, enthusiastic, and empathetic, allow for some flexibility and improvisation, and use stories and examples to illustrate your points reactive culture = culture where you may want to be polite, respectful, and humble, listen attentively and patiently, and use indirect and subtle cues to convey your messages loquacious = talkative officialdom = people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful will be pioneer are pioneers ]]> 20231027 15:30-16:30 15:45-16:45 1.5 1666 active Case study The Lion's share (2/3) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience The lion's share pg 27 ex 6 reading → pick a profile in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook → pick a profile ]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_27.ogg







]]> Business evaluation active edit_2columns_2qa move_contents Add notes under each heading to estimate the quality of the business proposal.

SojaGen

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆already many competitors in Argentina 〆high risk investment 〆business life threatened by long term potential of electricity-powered cars 〆 questionable scalability (not interested in growing bigger!) ✓ socially responsible model active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_28.ogg







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Elita

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆only yet another social media project ✓ scalable because easily replicable in CIS countries 〆no business model 〆easy to copy (and has already been, actually) 〆questionable market share because oligarchs meet at seminars, the sauna, casinos & golf clubs ✓ possible interest of nouveaux-riches to rub shoulders with the wealthier 〆only a proof of concept 〆no social responsibility or ethical concerns involved ✓ credible exit strategy active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_29.ogg







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Ulundi Township Confectionery Company

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆looks more like a local business in need of a micro loan... 〆business model is fairly easy to copy ✓ strong local community 〆very difficult market to penetrate ✓ cheap labour force will always be available ✓ probably fairly good profit margins 〆rather limited headcount but probably easily scalable 〆'will work harder' doesn't suggest an appropriate business vision ✓ very strong, social responsibility oriented project ✓ ethical bakery might attract more customers to chain of hotels → improve brand image 1 Fish can't see water 20231027 hw20231030 active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png Management and the board are often, if not always, blind to their own culture – fish can’t see water – and may not realise derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success of global companies. Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy, by Richard D.Lewis & Kai Hammerich - 2013 Watch the video to find out more about the Lewis model. video The Lewis Model https://www.youtube.com/watch?v=_T98wFx73V0 Answer the questions.]]> visual aid
]]> Fish can't see water in the same way as you can't see your own culture. It is your natural environment that's why we don’t know we are in water, and as a consequence we don’t understand our surroundings. ]]> the_lewis_model_fish_cant_see_water.mp4 the looser model differs from older models in that most cross-cultural misfortune oh the monochromic people who did one thing at a time the pollak like people who tried to do many things at a time and that was about it I felt that one category had been forgotten and that's the Asians who are neither monotonic are polychronic the Lewis model shows three different types of human being we call them linear active multi active and reactive linear active people are Germans and Americans they do one thing at a time they're quite definite they go forward they plan well ahead the job oriented you know multi active people they're people oriented emotional try to do many things at once get excited where he see me it's aliens are a good example and then of course the reactive people are the Asians Chinese Japanese Koreans Vietnamese what do they do they try to make you speak first to establish what your aims and intentions are and that enables them to modify the reply so they don't sound you know too worried about it they accept certain things and and that way and they can create a slightly harmonious response and a harmonious attitude from the beginning when we're doing business with different countries we should ascertain to which cultural category the country belongs you have to study the the category and then respond to that category by adapting to it so your own behavior will have to correspond in a suitable manner to the people you're doing business with How does the Lewis model differ from most cross-cultural models? 〆older models focus mostly on the distinction between monotonic & polychronic cultures 〆omit people from Asian cultures who are neither monotonic, nor polychronic Lewis considered that previous cross-culturalists, in accumulating the multiplicity of dimensions listed in the preceding paragraph, ran the risk of creating confusion for those who sought clarity and succinctness. Moreover, he pointed out that the experts’ preoccupation with north/south, mono-chronic/poly-chronic dichotomies, had caused them to overlook or ignore the powerful Asian mindset (comprising, in fact, half of humanity). He named this behavioural category Reactive, thereby creating a model that is essentially tripartite and cites the following characteristics: What are the three types defined in the Lewis model? linear-active multi-active reactive What nationalities are typically linear active? What are their characteristics? Germans, Americans(...) Linear-Actives are task-oriented, highly-organized planners, who complete action chains by doing one thing at ta time, preferably in accordance with a linear agenda. What nationalities are typically multi active? What are their characteristics? Italians Multi-Actives are emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas. What nationalities are typically reactive? What are their characteristics? Chinese, Japanese, Koreans(...) Reactives are good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other’s position, then react to it and form their own opinion. shark = (informal, disapproving) person who is dishonest in business, especially sb who gives bad advice and gets people to pay too much for sth house name = name that has become very well known; very popular brand hype = (informal, disapproving) advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age.[13] The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media,[14] which is why they are sometimes termed digital natives to overlook = to fail to notice; ignore overwhelming /ˌəuvəˈwelmɪŋ/ = irresistible by force of numbers, influence, amount, etc conscience = moral sense of right and wrong esp. as felt by a person and affecting behaviour to fight tooth & nail = to fight with all weapons or ways of fighting as hard as possible; fiercely to tear to pieces = to destroy to tame = to make become less wild, domestic tamer = person who trains wild animals, e.g. a lion-tamer to slip in the ratings = to become less popular to lose momentum = to be slowing down money-grabbing generation = young adults who share rapacious proceedings esp. in politics and commerce, take greedily or unfairly, snatch empty-handed = without getting what you wanted; without taking sth to sb CSR = corporate social responsibility capital outlay = the amount of money that you have to spend in order to start a new business, activity [registered capital] USP = unique selling point elevator pitch = 10-second to 1-minute pitch pitch = talk or arguments used by a person trying to sell things or persuade people to do sth rhetorical = asked only to make a statement or to produce an effect rather than to get an answer virtuous = behaving in a very good and moral way virtuous circle = recurring cycle of events, the result of each one being to increase the beneficial effect of the next afield = far away from home; to or in places that are not near baron /'bærən/ = person who owns or controls a large part of a particular industry; nobleman of the lowest rank 20231023 15:45-16:45 15:30-16:30 1.5 1666 active Pros and cons of Edward T.Halls' high and low context cultures model | Case study The Lion's share (1/3) Case study The Lion's share (1/3) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience pg 26 ex 3 reading The lion's share in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Beyond Culture - Summary and Review 20231013 hw20231016 Why is culture still a divider? Read a summary of the best seller 'Beyond Culture' by Edward T.Hall. Answer the questions. 1 Pros and cons of high context and low context culture model (Edward T.Hall) active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png What are the pros of this model? ✓ popular framework in intercultural-communication studies ✓ help inform and educate individuals on how to better facilitate communication between individuals of different cultural backgrounds ✓ anticipate if a given group is likely to be inclusive enough for outsiders or additional team building is required → more inclusive in low-context ✓ predict how long the decision making process may last & when you still have time to change something → faster in low-context ✓ schedule negotiations with informal meetings before negotiating rather than after (to celebrate) → priority is given to building strong, long-term relationships in high context culture inclusive = including a wide range of people, things, ideas, etc What are the cons of this model? 〆lacks (or has been criticised for lacking) empirical validation 〆cultural context can also shift and evolve e.g. a study has argued that both Japan and Finland (high-context cultures) are becoming lower-context with the increased influence of Western Europe and United States culture 〆might oversimplify cultural differences and ignore other factors that contribute to communication styles, such as individual characteristics and personal experiences of team members 〆could run the risk of prioritizing task-oriented communication or under-estimating the value of relationship-building when dealing with partners from a low-context culture 〆can lead to ethnocentric views that place one communication style above another. Some people may perceive the communication style in their own culture as superior or more effective (ethnocentrism) 〆may emphasise the role of traditions and consequently hinder innovation 〆could underestimate a group's abilities to adapt to change = risk of stereotyping or making assumptions 〆According to Zaidman, Edward T.Halls' model doesn’t explain variations within a culture or variations among cultures. e.g. it fails to distinguish between the high-context communication of a Japanese businessman and the high-context communication of an Indian → see also Stephen B. Ryan criticism for the creation of harmful stereotypes leading to an increase in misunderstandings and miscommunication Common sense is the collection of prejudices acquired by age eighteen. Albert Einstein 1 Lead in Contributing to society (corporate social responsibility) active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are a very rich business person... Do you care how your money is invested or are you just interested in obtaining a good return? ✓ dividends are not always a priority → make this world a better place Would you mind if your money was invested in the tobacco industry? 〆might damage your reputation ✓ provided it's legal Thank you for smoking Satirical comedy follows the machinations of Big Tobacco's chief spokesman, Nick Naylor, who spins on behalf of cigarettes while trying to remain a role model for his 12-year old son https://www.imdb.com/title/tt0427944/ ]]> Can sharks have good conscience? ✓ money has no smell ✓ some profits can be donated to charity ✓ many household name polluters invest in renewable energies shark = (informal, disapproving) person who is dishonest in business, especially sb who gives bad advice and gets people to pay too much for sth house name = name that has become very well known; very popular brand Would you invest only in ethically sound companies because of your conscience? ✓ discrimination can be misleading ✓ ethical investment is hype & hypocritical hype = (informal, disapproving) advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is Can moral aspirations depend on generations? Named generations in the Western world (Wikipedia) ]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age.[13] The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media,[14] which is why they are sometimes termed digital natives active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf pg 26 ex 3 reading The lion's share T / Cl If you have an idea, whom do you pitch for financing your start-up? ✓ business angels Who are generation 'Y' people? (...) ]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_26.ogg
answers
T / Cl Why are audience ratings dropping? ✓ shift from a (young) money-grabbing professional audience to a younger age group, the Millennium generation Y ✓ the Millennium generation Y has other aspirations, are tired of the egos, greed and sarcasm of business angels ✓ they want more socially responsible businesses Should the programme be about lions or pussy cats? 〆 should not be a 'save-the-world' show (...) What will happen if viewing figures drop further? 〆 advertising revenues will decrease 〆 will have to reschedule the show to off-peak time Should you tame the lions? ↔ make the show more socially responsible? ✓ need to address greater share of generation Y in the audience breakdown (...) pg 26 ex 5 speaking discussion set for homework pg 27 ex 6 reading → pick a profile ]]> ethnocentrism = views that place one communication style above another. Some people may perceive the communication style in their own culture as superior or more effective; Generally considered a human universal, it is evident in the widespread practice of labelling outsiders as "savages" or "barbarians" simply because their societies differ from those of the dominant culture. Early anthropologists often reflected this tendency, as did Sir John Lubbock, who characterized all nonliterate peoples as being without religion, and Lucien Lévy-Bruhl, who found them to have a "prelogical mentality" because their world view was unlike that of western Europe. The opposite of ethnocentrism is cultural relativism, the understanding of cultural phenomena within the context in which they occur inclusive = including a wide range of people, things, ideas, etc 20231016 15:45-16:45 15:30-16:30 1.5 1666 active Mentoring (2/2) By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Beyond Culture - Summary and Review 20231013 hw20231016 Why is culture still a divider? Read a summary of the best seller 'Beyond Culture' by Edward T.Hall. Answer the questions. wip textbook What are the 4 C's of mentorship? Leveraging mentoring to nurture the 4Cs—conversation, connection, community, and culture—can create an increased sense of belonging in employees, thus building social capital. https://www.centerformentoring.com/grow-good-social-capital-through-the-4-cs-of-mentoring Nine best practices for mentors Be insightful and thoughtful. Ask strategic and thought-provoking questions to help mentees identify goals or obstacles. Be intentional. ... Be constructively objective. ... Be open and transparent. ... Facilitate and guide. ... Be empathetic and patient. ... Be attentive and available. ... Inspire confidence. Q&A How can you praise a mentee without appearing too condescending? Notes:
]]> 1 Mentoring - Q&A session active edit_ol_qa pix/icons8-collaboration-100_white.png How do you choose a mentor? How do you manage expectations? ✓ select someone from your culture ✓ must have experience & achievements in the area you need to develop 〆role model or long lasting relationship are not necessarily sensible criteria → consider having different mentors all your life What essential criteria are needed when starting? ✓ requests voiced by mentee must be supported by mentor e.g. how to become a good manager? ✓ self-assessment e.g. how much do you think you have scored on a scale of 10? → if 8, then no need to continue Are all mentees knowledgeable enough to distinguish mentoring from coaching? 〆probably not → make clear from the beginning mentoring = self-development ✓ find solutions within yourself ✓ make use of your own resources → if concrete advice is needed, then turn to coaching How long should mentoring last? ✓ agree on time frame from the beginning e.g. 5-8 sessions → extend or end when relevant to both parties = mutual interest → a mentor can't solve all issues How do you decide when to end mentoring? ✓ draw a written agreement (not as formal as a contract) to be referred to as a memo → make sure you all agree on when & why to end = draw a line between mentoring & coaching Can you use KPIs to validate your mentorship? 〆achieving KPIs are not necessarily enough 〆mentoring may depend on confidential goals e.g. how do you become self-confident? How should a mentor behave if the request is from an employee who needs more coaching than mentoring? ✓ check if experience is indeed relevant → mentoring = sharing experience & asking the right questions (focus on areas where the mentor has personal experience) → coaching = art of asking the right questions How can you praise a mentee without a condescending attitude? ✓ show you are equal → you have made the same mistakes ✓ don't give solutions → ask questions to find a solution (in appearance together) condescending = behaving as though you are more important and more intelligent than other people; patronising Why is patting on the shoulder perhaps not a good symbol of mentorship? 〆possible sign of sexual harassment 〆violation of individual's space 20231013 15:30-16:30 15:45-16:45 1.5 1666 active Mentoring (1/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 5 Development Dilemma: Striking a balance (Camisea) intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf icons8-hand-with-pen-100.png Writing pg 48 writing Write a report → outline key issues → recap stakeholders' views → make recommendations Paste your assignment in a Googledoc. (send the link to your google doc (in edit mode!) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience pg 26 ex 3 reading The lion's share in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ]]> 3 Beyond Culture - Summary and Review active 20231013 hw20231016 prep_short_reading_floating edit_short_reading_floating edit_reading_floating Why is culture still a divider? Read a summary of the best seller 'Beyond Culture' by Edward T.Hall. Answer the questions. What are the advantages & disadvantages of using implicit communication? ✓ less attention can be paid to spoken words, which speeds up communication considerably 〆is faster in the moment but much slower to change overall What are the advantages & disadvantages of using explicit communication? ✓ meanings can be changed quickly 〆is slower, requiring more spoken information and longer messages Why is being late to an appointment is much more tolerated in Latin America than it is in the United States? ✓ in Latin America you might need to prioritize an issue. Changing plans last minute, however, is seen as rude in the US and Northern Europe, as people from these cultures expect you to plan your schedule in advance According to the text, how is space perceived in Europe as opposed to Japan? ✓ people from Western cultures tend to associate space with private ownership and personal status. A stranger moving your stuff is just wrong. What example(s) of a country's former social organisation do you know of? ✓ bowing practice in Japan stems from its feudal history What can questioning your own beliefs help you understand? ✓ may help better understand foreign cultures Beyond Culture - summary Beyond Culture - summary Edward T.Hall https://lifeclub.org/books/beyond-culture-edward-hall-review-summary
Beyond Culture Key Idea #1: Your actions and thoughts are shaped by the culture in which you grow up. Human beings are cultural by nature. Regardless of where a person is born and raised, her culture – the ideas, customs and social mores of her community – will inevitably have an effect on the way she acts and thinks throughout her life. ]]> From birth, we begin to learn from the people around us. In this way, a person’s actions are changeable, as they suit the cultural context in which the person exists. Over time, learned actions develop into ingrained habits. Eventually, these habits become second nature, almost automatic. By the time we’ve reached adulthood, these learned actions have become internalized, unconscious behaviours, specific to the culture in which we were raised. A good example of this can be found in the way people greet each other. While the Japanese bow, Inuits rub noses. Such behaviours are taken for granted within each culture and are performed automatically. Both actions, however different, convey respect or gratitude, yet only when performed in the context of each respective culture. Beyond Culture Key Idea #2: You perform learned cultural rituals on a daily basis – often without even realizing it. The sequence of actions that people perform together differs from culture to culture. Settling disputes is one particular practice that is often culturally determined. A person from England or America, for example, might first offer subtle verbal hints that something is wrong. He might then send a message through an emissary, before directly confronting the other party. If none of these actions resolve the dispute, he might resort to legal action.]]> People from Latin America or Mediterranean cultures, on the other hand, see handling disputes much differently. In general, people from these cultures try to avoid confrontation with co-workers or family members unless they feel that they must engage directly. Beyond Culture Key Idea #3: Different cultures have different ways of communicating, and each has its pros and cons. Have you ever struggled to plan an event with people from different cultural backgrounds? This situation isn’t uncommon and results from cultural differences in communication. In short, different cultures have different ways of communicating. Some communicate explicitly while others communicate implicitly. ]]> Cultures that communicate explicitly include those in Germany, Switzerland, the countries of Scandinavia and (although to a lesser extent) the United States. In the context of these cultures, plans are typically set clearly and plainly, using words. The downside of such communication is that a message must contain all the necessary information so there can be communication at all. This can slow things down, as messages are long and complex. Other cultures, however, rely more on implicit communication. This means that a lot of communicated information is embedded in context and the body language of the people involved. In Asian cultures, for example, people are on the lookout for verbal symbols or physical gestures as part of a conversation, and such gestures are easily understood by the group. Using implicit communication means that less attention can be paid to spoken words, which speeds up communication considerably. There are pros and cons, of course, to both styles. Explicit communication is slower, requiring more spoken information and longer messages. But the upside is that meanings can be changed quickly. Implicit communication, in contrast, is faster in the moment but much slower to change overall. Physical gestures, in particular, rely on historical tradition for meaning. Gestures can’t take on new meanings quickly, but spoken language can. If a culture is stable for a long time, people become more able to efficiently communicate, often through developing implicit signs to speed things up. But if a culture is changing rapidly, communication remains explicit, as it allows for more flexible communication. Beyond Culture Key Idea #4: Cultural differences shape the way you walk, and the way you perceive time. In Northern Europe and America, people view time as a straight line, moving forward into the future. Such a view leads people to schedule work hours strictly, setting deadlines for specific tasks. People from cultures in the Middle East and Latin America, in contrast, tend to focus on the present moment. They often prioritize tasks on the fly, based on what is most pressing at that moment. For people in these cultures, time is flexible, and deadlines are seldom hard or fast. Differences in the perception of time can certainly explain many cultural differences. For instance, being late to an appointment is much more tolerated in Latin America than it is in the United States. In Latin America, it is understood that you might need to prioritize an issue that you feel is more pressing than your appointment. Changing plans last minute, however, is seen as rude in the US and Northern Europe, as people from these cultures expect you to plan your schedule in advance. Beyond Culture Key Idea #5: You see the world through the lens of your culture, which can lead to a lot of misunderstanding. Actions deemed “appropriate” are in particular a sensitive area between cultures. You may be startled or even offended by the actions of a person from another culture, especially when the gesture clashes or conflicts with what you see as correct or acceptable. ]]> Japanese hotels offer a useful example. Here it’s common practice for hotel staff to move your luggage to a new room without asking your permission. Staff will do this if your room is needed urgently by another party (for example, a large family). For the Japanese, this is a completely normal practice, and even connotes familiarity and a sense of inclusion for the guest who is being moved. Yet American and European guests, when faced with such a situation, are often shocked and insulted. Why? People from Western cultures tend to associate space with private ownership and personal status. A stranger moving your stuff is just wrong. In Western cultures, children are trained to get ready for the job market, thus schooling is competitive and task-driven. Regular exams measure student achievement and awards are given to those who excel. In contrast, children of Pueblo Indian descent are educated by peers and role models, spending time with them and absorbing their knowledge. This system is informal, and children play more than study before their working lives begin. Pueblo Indians prefer this method, feeling that the Western system is unfair to children and therefore damaging to society. Beyond Culture Key Idea #6: It takes a lot of work to understand another culture, but it’s worth it. Understanding other cultures is difficult, often because it requires knowledge of a culture’s particular historical and social context.]]> In Japan, for example, people are expected to use an appropriate degree of politeness depending on their relationship to a person – whether the person is a superior, a teacher, a friend or family. This practice stems from Japan’s feudal history. Until recently, social standing was determined by a person’s status and wealth. People from lower ranks were required to show respect to people from higher ranks. Today’s degrees of politeness is just one consequence of the country’s former social organization. https://lifeclub.org/books/beyond-culture-edward-hall-review-summary)]]> implicit = suggested without being directly expressed; forming part of sth (although perhaps not directly expressed) explicit = (of a statement or piece of writing) clear and easy to understand ingrained = (of a habit, an attitude, etc.) that has existed for a long time and is therefore difficult to change emissary = /ˈemɪsərɪ/ person who is sent to deliver an official message, especially from one country to another, or to perform a special task resort = to make use of sth, especially sth bad, as a means of achieving sth, often because there is no other possible solution embedded = (of feelings) felt very strongly and difficult to change lookout = to watch carefully for sb/sth in order to avoid danger, etc. or in order to find sth you want pressing = needing to be dealt with immediately; urgent startled = excited by sudden surprise or alarm and making a quick involuntary movement connote = to suggest a feeling, an idea, etc. as well as the main meaning role model = person that you admire and try to copy stem = to come from, to originate feudal = connected to the social system in medieval Europe whereby a vassal held land from a superior in exchange for allegiance and service
1 Lead in active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png visual aid
Erin Meyer is a professor at INSEAD, where she directs the executive education programme Leading Across Borders and Cultures. She is also the co-author (with Reed Hastings) of No Rules Rules: Netflix and the Culture of Reinvention (Penguin, 2020). Watch the video to find out why. video Leadership Speaker Erin Meyer: Low Context vs. High Context Societies https://www.youtube.com/watch?v=9oYfhTC9lIQ Are the statements below true or false?]]> erin_meyer_low_context_vs_high_context_societies_9oYfhTC9lIQ.mp4 Audio transcript in a low context society while we are communicating we assume that we have a low level of shared context what does that mean it means that we don't have the same reference points or the same body of knowledge or relationships that we have a low level of shared context so in a low context society we believe that good effective professional communication is a communication that's very explicit it's very simple and very clear in a low conduct society we're trained that if I want you to understand blue then I have to say blue literally we're trained in a low context culture that if I give a presentation I should tell you what I'm going to tell you and then I should tell you and then I should tell you what I've told you why do I tell you the same thing three times because we're focused overall on making sure that the message was passed simply and clearly in a high context society while we're communicating we assume or consider that we have a larger body of shared context that we have the same reference points body of knowledge information and because we assume all of this shared context in a high context society we believe good effective communication is a communication that's more implicit or layered or nuanced I had a German individual who said to me you know Aaron in Germany at the end of a meeting we almost always do a recap first we do a verbal recap and then we do a written recap that's low context right clarification clarification clarification he said now that I've been working frequently with the French I often find that at the end of a meeting I'll get ready to do a recap and my French colleagues will just stand up and someone will say eh voila there it is and I'll think to myself but voila what and then I'll be very surprised to see that it just seems that people know what's been sited that they know what's supposed to happen next without going through all of those levels of clarification that I'm so used to in my own culture I had a second example I was doing some work a while ago in Istanbul and I had a Turkish client who was telling me about all of these issues that he was having with his new American boss and I said when your boss was here did you tell him what you're telling me now and he said well you know Aaron I made it known so that he could see it if he wanted to see it and I thought to myself he probably didn't see it right I'll give you a third example from China I was giving a presentation at a conference in China last year and all the people in the room worked for the same multinational American company before I worked within the Chairman who was this American from New York City gave a presentation that went very well and then he left afterwards when I was working with the group we were talking about this and I had the Chinese human resource director raise his hand and he said you know Aaron this concept is very interesting to me because the whole time the chairman was talking I was trying to make sure that I was listening with all of my senses that I was picking up all of the levels of meaning that he might be trying to pass now that I look at this I'm asking myself the question is it possible that there was no meaning beyond that you know first those simple words that he was saying and I thought to myself that that chairman would have been really surprised to note think that anyone was trying to understand his message beyond the first degree When you give a presentation in a low context culture you should tell people what you're going to tell them, then you should tell them, and then you should tell them what you've told them. ✓ true → you tell the same thing three times because you are focused overall on making sure that the message was passed simply and clearly In a low context culture you are focused overall on making sure that the message was passed simply and clearly because while you are communicating you assume you have a large body of shared context. 〆false → you assume you haven't got a large body of shared context In a high context society people believe good effective communication is more explicit. 〆false → it is more implicit Germany has low context culture because (for example) at the end of a meeting they almost always do a recap first, then do a verbal recap, and then do a written recap . ✓ true → low context clarification In Istanbul, a Turkish client had problems with his new American boss, so he made it known so that his boss could see it if he wanted to see it. His American boss probably got the message. 〆false → the American boss is probably not used to reading implicit, high context clues 3 pix/icons8-collaboration-100_white.png Traits of high context and low context cultures active xml_multi_dd_row 45 20 left 1;2;3;4;5;6;7 8;9;10;11;12;13;14 relies heavily on explicit verbal skills members' communication must be more explicit, direct, and elaborate individuals are not expected to have knowledge of each other's histories or backgrounds communication is not necessarily shaped by long-standing relationships between speakers meaning of messages is more dependent on the words being spoken than on the interpretation of more subtle or unspoken cues individualism prefer the uncompromising and dominating communication style often exhibit less-direct verbal and non-verbal communication utilize small communication gestures read more meaning into less-direct messages harmony and the well-being of the group are preferred over individual achievement relational, collectivist, intuitive, and contemplative close-knit community prefer the avoiding and obliging conflict styles 4 pix/icons8-collaboration-100_white.png High context and low context countries active xml_multi_dd_row 20 16 left 1;2;3;4;5 6;7;8;9 10;11;12;13;14;15;16 17;18;19;20;21;22;23 USA Canada Australia Netherlands Germany Poland Finland Denmark UK Argentina Brazil Spain Italy France Russia Singapore Kenya India Iran Saudi Arabia China Korea Japan visual aid ]]> 5 Communication breakdown active pix/icons8-microscope-100_white.png prep_2columns_2qa edit_2columns_2qa edit_1qa Explain what went wrong on both sides. Díaz was quite certain Mr Chen had said he was coming. Mr Chen was quite certain he had communicated that he absolutely could not come because he was going to be celebrating his daughter’s birthday with his family. Suggest how the manager could have avoided this misunderstanding. NPS = net promoter score to wing it = (informal) to do sth without planning or preparing it first More Over 20 years in sales and marketing joint forces for decision search synergy to reach a decision Winging it Being flexible without a destination in mind ]]> 20230929 15:30-16:30 15:45-16:45 1.5 1666 active Dilemma: Striking a balance (Camisea) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 5 Development Dilemma: Striking a balance (Camisea) pg 48 reading Brief intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook pg 47 ex 2 listening intelligent_business_the_economist_longman/intelligent_business_intermediate/intelligent_business_intermediate_audio_cd01/intelligent_business_intermediate_cd01_14.ogg pg 47 speaking → practise modals of likelihood from pg 45 Functional language: Dealing with unclear situations pg 47 Culture at work T / Cl How do you deal with unclear situations? Have you got fixed rules or do you tolerate unclear answers? ✓ avoid unclear situations when much is at stake ✓ tolerate vague solutions when more time available (...) How do you identify your interlocutor's expectations? ✓ ask targeted questions to agree on well-defined objectives 〆avoid vague, though possibly promising, topics when brainstorming What kind of questions (open or do you build to understand requests better? ✓ closed 〆open questions needed only for brainstorming [Can | Could] you prepare a presentation for Monday 8am? → polite request or question? ✓ can = question ✓ could = polite request → also depends on intonation! [Do you want to | Would you like to] intervene now? → question or invitation? ✓ Do you want to = question Would you like to = invitation (polite question) → also depends on intonation! What precautions can you take to avoid unclear situations? → use fixed expressions to explain your point of view ✓ Let's call a spade a spade ✓ Let's apply the KISS principle (keep it short & simple) ✓ Let's be a bit cunning / smarter ✓ Let's try to achieve a win-win outcome ✓ Let's just agree to disagree ]]> active textbook Brief pg 48 task 1 2 pg 144 group A - consortium representatives pg 142 group B - Peruvian government representatives pg 138 group C - Amazon Watch pg 48 task 3 4 ]]> 3 SWOT analysis Preparing & delivering a SWOT analysis pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa How will you conduct construction works for a pipeline across the Amazon Forest with endangering this unique eco-system? What guarantees can the consortium provide to ensure future FDI won't bring about social changes to the detriment of the local community? → use a SWOT analysis → add arguments under each category ]]> Strengths
• • •
Weaknesses
• • •
Opportunities
• • •
Threats
• • •
]]> Strengths
Consortium representatives & Peruvian governments • creation of new jobs • further economic development • tax income
Weaknesses
Amazon Watch • social change with communities being replaced by outside workers • long term disruption of the region by other new industries (logging & agriculture) •
Opportunities
Consortium representatives & Peruvian governments • improved standard of living for the local people • transfer of technology & know-how • cheaper electricity supply
Threats
Amazon Watch • local tribes might catch diseases brought in by outsiders • local fishing industry may be endangered by possible pollution •
]]> active textbook tmp_pdf/intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf pg 48 listening intelligent_business_the_economist_longman/intelligent_business_intermediate/intelligent_business_intermediate_audio_cd01/intelligent_business_intermediate_cd01_15.ogg T / Cl Feedback What mistakes have been made? 〆insufficient guidelines on construction procedures 〆poor quality control of work on the ground 〆lack of communication with local people 〆no evaluation of the impact on the local communities & environment What lessons are to be learnt? Amazon Rainforest = sensitive area ✓ not possible to proceed with such projects without respecting international guidelines ✓ ought to observe accepted international standards for construction & development in sensitive areas Who can be blamed for such mismanagement? What should be done about it? ✓ no single organisation can be held accountable → should take into account precise guidelines laid down by the World Bank ]]> active textbook Writing pg 48 writing Write a report → outline key issues → recap stakeholders' views → make recommendations Paste your assignment in a Googledoc. (send the link to your google doc (in edit mode!) ]]> to hold out = wait uncompromisingly for something desirable to call a spade a spade = call a person or thing a name that is true but not polite; speak bluntly; use the plainest language KISS principle = keep it short & simple cunning = marked by skill in deception, showing inventiveness and skill consortium = group of people, countries, companies, etc. who are working together on a particular project GDP = gross domestic product foreign direct investment (FDI) = refers to purchase of an asset in another country, such that it gives direct control to the purchaser over the asset (e.g. purchase of land and building). In other words, it is an investment in the form of a controlling ownership in a business, in real estate or in productive assets such as factories in one country by an entity based in another country.[1] It is thus distinguished from a foreign portfolio investment or foreign indirect investment by a notion of direct control to international guidelines ...during improving the improvement of this project ]]> 20230925 15:45-16:45 15:30-16:30 1.5 1666 active Development and the environment Showing cause & effect - dealing with unclear situations By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 5 Development pg 45 ex 1 practice pg 46 ex 2 grammar The future of the world's natural energy resources intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20230130-1907 active review active textbook Grammar: Modal verbs of likelihood pg 45 language check pg 45 ex 1 practice pg 46 ex 2 grammar The future of the world's natural energy resources pg 46 ex 1 2 speaking → practise modals of likelihood from pg 45 ]]> the one of these options I must choose one of these options (in the ) point in time ≠ period of time beginning of the next year ]]> chaos /'keiɔs/ 20230922 15:30-16:30 15:45-16:45 1.5 1666 active Prosperity or preservation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 5 Development pg 42 ex 1 2 reading pg 43 Gas for Peru vs green imperialism intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ✓ contribute to reducing carbon footprint perhaps only on a small scale ✓ have a rather questionable impact on climate change → are your efforts worthwhile? → try at least to set a good example, especially for developing economies = not to repeat mistakes made by developed economies since the industrial revolution Does prosperity take place at the cost of preservation? ✓ industrial revolution ✓ boom of consumer society 〆plans taking into account sustainability are relatively recent pg 41 keynotes Prosperity or preservation? T / Cl Will standards of living change as a result of people's endangered health & depletion of natural resources? ✓ standards will change, though not necessarily to the worse → NGOs & government should support & invest in alternative economic development projects Lexical material: Economic development pg 42 preview → discuss T / Cl Is sustainable economic development the result of government intervention in market regulation, or does it also depend on compliance with international agreements? → depends on ✓ international pressure ✓ role on the international, political scene ✓ political will ✓ GDP ✓ poverty reduction ✓ preservation of the environment (...) ]]> active textbook tmp_pdf/intelligent_business_intermediate_students_book_pg41-48_142_138_144_unit5_development_prosperity_or_preservation_gas_for_peru_dilemma_camisea.pdf intelligent_business_the_economist_longman/intelligent_business_intermediate/intelligent_business_intermediate_audio_cd01/intelligent_business_intermediate_cd01_13.ogg pg 42 ex 1 reading for gist pg 43 Gas for Peru vs green imperialism pg 42 ex 2 3 reading for detail pg 42 speaking ]]> 20230914-1102 Pronunciation of verb & noun active grammar active textbook ✓ unemployment ✓ lack of education ✓ war pg 44 ex 1 2 vocab 1 pg 44 ex 3 vocab Lexical material: Development & the environment pg 44 ex 1 vocab 2 ]]> 20230919-1138 Modal verbs of likelihood active grammar 1 Modal verbs active decks deck_of_phrases_modal_verbs_b202.csv 20230130-1907 active review MEDC = more economically developed country LEDC = less economically developed country p.a = per annum, per year GDP = gross domestic product disastrous = catastrophic to halve = divide into two halves or parts to argue = to exchange views or opinions, especially heatedly or contentiously sustainable = which can be maintained without endangering future generations to deplete = to reduce in numbers or quantity, to empty to endanger = to threaten facilities = equipment, or the resources for doing something to oppose = to set oneself against, resist, argue against species /'spi:ʃi:z/ = (n - pl the same) class of things having some common characteristics logging /ˈlɔɡɪŋ/ = work of cutting down trees for timber upstream = supply of items for production downstream = supply of finished products to consumers to campaign = an organized course of action for a particular purpose, esp. to arouse public interest to fuel = to increase sth; to make sth stronger; to make a bad situation worse to loan = to lend sth to sb, especially money keep for pass on to our kids They announced about this You need to take into considerations consideration the needs of developing economies They will get gas on the at a lower price ]]> 20230918 15:45-16:45 15:30-16:30 1.5 1666 active Animal testing By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 103 writing - short report ✓ review proposals ✓ justify your choice market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf icons8-hand-with-pen-100.png Writing → focus on quality & use of articles ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Animal testing alternatives active move_html5_video animal_testing_alternatives_unilever-9qSL9_nfQu0.mp4 1 Non animal safety science Making ethical choices: non animal safety science active edit_ol_qa pix/icons8-collaboration-100_white.png Animal testing alternatives We’ve been using and developing alternatives to animal testing for more than 30 years. In a new film created for Unilever by BBC StoryWorks, go inside our global Safety and Environmental Assurance Centre and hear from the scientists committed to the cause. This film is part of a series exploring how the cosmetics and personal care sector affects people, the planet and products. Watch other films in the #EssentialsForDailyLife series here: https://essentialsfordailylife.cosmet. https://www.youtube.com/watch?v=9qSL9_nfQu0 ]]> Would you buy cosmetics from a company rather than another one if you had the guarantee it was ethically produced? ✓ depending on price, probably yes ✓ if they have the reputation of being a pioneer of non animal approaches e.g. Unilever Do you believe it is possible to launch new medicines without testing on animals and/or humans? How? ✓ computational chemistry ✓ testing on instrumented mannequins ✓ focus on consumer safety = non animal safety science Would you like to work in this company? Why / why not? ✓ transparency ✓ ethical mission statement ✓ sustainable goals ✓ attracting young talents potential potentially extremely profitable product severe breathing difficulties in last the latest tests ]]> 20230911 15:45-16:45 15:30-16:30 1.5 1666 active Case study - Principles or profit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology Dilemma - Turning ideas into reality intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf icons8-hand-with-pen-100.png Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 102 background reading market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ✓ could help recover your reputation after some allegations of being too profit oriented ✓ may afford this kind of publicity if well established (...) pg 102 background reading T / Cl Can you take the risk of testing a new drug in Africa? 〆reliable clinical results call for expensive infrastructure perhaps not available locally ✓ kill two birds with one stone 〆might attract attention of human rights activists 〆target patients won't be future buyers, only NGOs and governments ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_031.ogg T / Cl What would you do if you were a shareholder: only make profit or also try to support more ethical decisions? ✓ find more partners to reach a morally satisfactory outcome ]]> active textbook 〆could be fined if found to have withheld evidence of side effects ✓ make a press release to be clear about its mission statement ✓ avoid animal testing at any cost → don't pay lip service if you can't afford to hold your promises ≠ always put principles before profits pg 103 discussion topics for the management meeting T / Cl What are the main areas of concern? What is at stake: testing on people, animals, or finding long-term financial support? 〆potential partners & stakeholders won't want to run the risk of being sued for testing ✓ diligently observe local regulation for introducing new drugs in the market → finding long-term financial support = priority Can licensing be an alternative form of financing production & sales? ✓ ask a 3rd party pharmaceutical group to manufacture & sell if you can't afford to do so yourself = reminiscent of outsourcing & franchising → focus on R&D 〆very long ROI means they need to sell as much as possible while the product is still licensed... pg 103 task 1 2 → use agenda to address issues ]]> 3 Items on the management meeting agenda active edit_ol_qa_writing edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png River blindness ✓ promising results → impact of image on reputation PX200 drug for treating heart disease ✓ final stages of development 〆severe breathing difficulties → ethical decision New dieting product 〆may involve animal testing ✓ opportunity to continue or abandon animal testing altogether → ethical decision active textbook DVD case study commentary Feedback ✓ establish clear leadership ✓ focus on core values ✓ explain why you may sometimes not be able to be consistent with your core purpose ✓ address common needs → what the company can bring to society ✓ make clear & consistent choices → be either ethical or profit-oriented → don't pay lip service (to avoid reputational damage) ✓ build confidence in the quality of products set for homework pg 103 writing - short report ✓ review proposals ✓ justify your choice ]]> to turn a blind eye to = to refuse to acknowledge; not to take into consideration; to pretend not to see sth; to ignore to come to your senses = to think clearly; behave as usual or as you should; act sensibly; to become conscious again; wake up to fix up ~ a meeting) = to make arrangements for to withdraw ~ sth (from sth) = to stop giving or offering sth to sb to live up to = to satisfy; meet the requirements or expectations of to suffer = ~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc; to experience sth unpleasant, such as injury, defeat or loss to cure ~ sb (of sth) = to make a person or an animal healthy again after an illness to withhold = to refuse to give sth to sb reluctant ~ (to do sth) = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do severe = extremely bad or serious to kill two birds with one stone = to succeed in doing two things by only one action at stake = at risk, in question or at issue heard listened to this book when I run ... to generate profit from on one hand ]]> 20230908 15:30-16:30 15:45-16:45 1.5 1666 active Dilemma - Turning ideas into reality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 2 practice defining clauses Dilemma - Turning ideas into reality pg 48 brief pg 48 task 1 intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ grant endowments to schools & universities ✓ support research & development Does your company support any innovative product of long term social & cultural value? ✓ reduction of CO2 emissions ✓ life-long learning ✓ deployment of medical technologies in cities where your activity is located pg 48 brief T / Cl How different is NESTA from other business angels? ✓ grants help designed to support products that may not attract other venture capitalists pg 48 task 1 2 T / Cl What new technologies have found use in business solutions? Which do you find the most promising? → provide arguments for & against ]]> 1 Evaluating innovative, social & cultural value of business projects active prep_2columns_2qa edit_2columns_2qa Provide arguments for & against the following projects. Point and click for learning on the move innovative value social value cultural value long term return
Working tyrelessly for the environment innovative value social value cultural value long term return
Nanotechnology to fight bioterrorism innovative value social value cultural value long term return
Vision of the future innovative value social value cultural value long term return
]]> Criteria for a successful endowment ✓ business-oriented project → viable, long term return on investment ≠ charity
]]> Point and click for learning on the move 〆technologically obsolete (superseded by QR codes) 〆questionable business model ✓ facilitates people's access to culture Working tyrelessly for the environment ✓ positive impact on the environment 〆limited cultural value because won't change people's habits → business angels Nanotechnology to fight bioterrorism ✓ appealing to pharmaceutical companies ✓ relevant to national defence → business angels → government and/or military subsidies Vision of the future ✓ likely very profitable business idea ✓ commercial success (despite possible costs of patents) → business angels ]]> active textbook
Dilemma - decision
T / Cl Conclusion Is your corporate culture more profit oriented, or rather concerned by ethical choices? ✓ depends on the level of CSR (corporate social responsibility) → observe local compliance culture (although may involve losing against competition) ]]> active textbook Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) ]]> endowment /en'daumənt/ = money that is given to a school, a college or another institution to provide it with an income; the act of giving this money 20230904 15:45-16:45 15:30-16:30 1.5 1666 active Briefing & assigning tasks By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 45 ex 2 vocab pg 45 practice collocations intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook 20190808-0916 Defining vs non-defining clauses active grammar active textbook Grammar: Shortened, relative clauses (defining vs non defining) pg 46 ex 1 grammar set for homework pg 46 ex 2 practice defining clauses ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg Functional language: Outlining objectives, describing methods, assigning roles, referring to visuals pg 47 ex 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg pg 47 speaking → outline form of the briefing (assign brainstorming activities) → create mixed teams (focus groups) → collect feedback at another meeting (thanks to marketing team using a questionnaire) ]]> active textbook ✓ depends on your manager's management style ✓ initiative isn't always expected and/or even welcome ✓ in today's volatile world initiative can be more efficient in the long term Does the way of assigning tasks depend on corporate culture? ✓ depends more on the manager & activities in a given dept strategic planning, international relations, HR → greater flexibility operations dept → more dictatorial style Can you trust your subordinates not to go corner cutting? ✓ depends on empowerment or micro-management Culture at work - assigning tasks T / Cl Who makes major decisions, the manager or the team? ✓ the manager (with the help of the team) ✓ depends on the level of confidentiality When do you use brainstorming sessions? Before or during final decision meetings? → brainstorming session ✓ run meetings with mixed hierarchy ✓ review forms of focus groups → final decision meeting ✓ team consensus < manager's decision What is a high context presentation style to assign tasks? ✓ presenter assumes audience understands facts being discussed ✓ meaning depends on how rather than what [body language] ✓ much non-verbal communication [e.g. Steve Jobs] ✓ riskier when needing to assign tasks ✓ effective for persuasive & sales minded goals → empowerment What is a low context presentation style to assign tasks? ✓ explicit & detailed communication ✓ data shown on visuals supported by verbal explanation ✓ addressing more of a negotiation like meeting → micro management What conclusions can be drawn for assigning tasks? ✓ ways of assigning tasks depend on maturity & professional experience of corporate environment ✓ C2 (command & control) is often more common in Asia → think as much about who is the best person to perform a task as how to assign this given task ]]> to shrink = to become or to make sth smaller in size or amount thorough = complete, exhaustive to draw on something = to be inspired by, based on, modelled on to assign = to give sb sth that they can use, or some work or responsibility to the letter = with nothing done wrong or left undone; exactly; precisely focus group = form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members to carry out orders to the letter = with nothing done wrong or left undone, exactly, precisely, by the book How As it was demonstrated If you will have too much initiative ]]> hierarchy /haɪə.rɑː.ki/ hierarchical /ˌhaɪəˈrɑː.kɪ.kəl/ 20230901 15:30-16:30 15:45-16:45 1.5 1666 active Technology By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 43 ex 1 2 reading pg 44 The march of the mobiles intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition Dilemma - The Cola come back pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> Intelligent Business B2 Unit 5 Technology active textbook ✓ consumers are pushed to change devices to keep up with trends & fashion ✓ planned obsolescence makes technological updates more frequent ✓ government & industry adoption of new standards lag behind new technologies ✓ only geeks & general buyers can afford to splash out on the latest developments In which field is the pace (speed) of technology the fastest? ✓ mobile telecommunication ✓ nanotechnology ✓ AI, machine learning pg 41 The pace of change - keynotes T / Cl Would you like to have such a view on a telecoms tower as in the photo? 〆probably not (unless you enjoyed free 5G access) Is the market your industry specialises in already saturated? ✓ greater offer than demand pg 42 ex 1 2 preview ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ iPhone pg 42 ex 1 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_16.ogg pg 42 speaking → describe the Blackberry phone → recycle expressions from pg 42 ex 1 listening → convince your partner to buy it ]]> active textbook ✓ use IoT (internet of things) to connect household goods together ✓ equip pets with wearable devices pg 43 ex 1 2 reading pg 44 The march of the mobiles pg 43 speaking T / Cl Have you ever tried setting up your own smart home? ✓ use of vocal commands to switch on / off some lights pg 45 ex 1 vocab set for homework pg 45 ex 2 vocab pg 45 practice collocations ]]> built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date obsolete = no longer used because sth new has been invented; out of date to lag (behind sb/sth) = to move or develop slowly or more slowly than other people, organizations, etc infant = baby or very young child frantically = in an uncontrolled manner to boast = to talk with too much pride about sth that you have or can do to strap = to fasten sb/sth in place using a strap or straps astounding = surprising untapped market = potential market which hasn't been exploited yet convergence = occurrence of two or more things coming together to saturate = to fill to capacity saturated = when there a more goods than people who want to buy them to dispense = to distribute, deal out coverage = area where mobile technology thorough = done completely; with great attention to detail to outline = to give a description of the main facts or points involved in sth entering of the penetration of Cola and Pepsi (OR before Cola and Pepsi enter the market) ]]> 20230825 15:30-16:30 15:45-16:45 1.5 1666 active Dilemma - The Cola come back By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 106 practice - time clauses Dilemma - The Cola come back pg 108 reading brief task 1 2 intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ✓ marketing (rather than taste?) Is it difficult for giant corporations like Coca Cola & Pepsi Cola to enter new markets? ✓ probably not = because they already enjoy world-wide brand awareness pg 108 reading brief ]]> 1 Brainstorming strategies to protect the local market Brainstorming strategies to protect the local market active edit_ol_qa pix/icons8-collaboration-100_white.png Why would Indian customers switch to another brand of soft drinks, such a Coca Cola? ✓ obvious marketing appeal of western & American products ✓ brand image ✓ Pepsi & Coca Cola could afford to launch a widespread marketing campaign featuring local celebrity endorsement How can an Indian company like Parle protect its local market? ✓ emphasise the strong taste of Thums Up ✓ Indian dishes call for sweet, milky drinks - unlike Pepsi & Coca Cola e.g. Masala tea = only Thums Up can suit spicy Indian cuisine! → build a fashionable, trendy image to resist the appeal of the American lifestyle ✓ request government intervention to impose quotas in retail outlets to ensure a minimum percentage of local produce ✓ leverage existing networking → such a big Indian company must have privileged relationships with government members → impose certain maximum or minimum amount of sugar ✓ business intelligence → predict Coca Cola's actions What 3 distinctive strategies could Parle undertake? → sell a similar product to Coca Cola at a lower cost ✓ take advantage of Coca Cola's advertising campaign → differentiate from Coca Cola & Pepsi ✓ maintain a competitive advantage ✓ keep lower production costs ✓ rely on economies of scale ✓ control sources of supply ✓ sign exclusivity deals with distribution networks → become a representative of Pepsi & Cola ✓ if you can't fight them, join them ✓ become their exclusive bottler Would Russian kvas be successful abroad despite or thanks to its so-called Soviet image? ✓ no fizzy water ✓ exists also sugar free ✓ healthier than Coca-Cola → appeals to a different generation Should Thums Up sell in new markets? ✓ export production to counter-balance loss of local market share → launch a marketing campaign to gain new markets in countries with traditional Indian immigration 〆resources to enter new markets may be more needed to fight Pepsi & Coca Cola at home ≠ not the best time? active textbook pg 143 role play → choose a role
role plays

role plays

role plays

pg 108 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_13.ogg T / Cl Decision 〆Parle Ltd sold brand to Coca Cola 〆but consumers would prefer the traditional taste! = brand image failed → taste matters! 〆marketeers sometimes fail penetrating despite their worldwide image e.g. Amazon failed in China & Russia pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses ]]> Masala Chai = Indian beverage made by brewing black tea with fragrant spices, sugar and milk 20230821 15:45-16:45 15:30-16:30 1.5 1666 active Handling conflicts Confrontation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 105 ex 2 vocab compound nouns pg 105 practice intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf pg 105 practice T / Cl Would you buy a Honda car? Why / why not? ✓ Japanese quality pg 105 listening History of Honda intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_11.ogg ]]> 20221011-1131 Present simple instead of future after a time marker active grammar 20200415-1712 Verbs followed by the present simple with a future meaning (I hope I get...) active grammar active textbook set for homework pg 106 practice - time clauses ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ accommodating pg 107 career skills T / Cl What strategies for handling conflict are available? ✓ minimise (~ ignore a conflict in a positive way or discard it in a negative way) ✓ accommodate (find a compromise) ✓ dictate (use authority to impose sth) pg 107 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_12.ogg ]]> wip textbook wip textbook T / Cl What are the pros of a direct conflict? ✓ to clean the air ✓ to improve team building ✓ to speed up a solution ✓ tangible feedback ✓ constructive criticism ✓ to go through a difficult situation together to learn to trust each other T / Cl What could be reasons for avoiding confrontation? 〆lack confidence 〆no guarantee of result 〆open criticism should not consist in shouting at each other 〆perceived as a personal attack 〆regular conflicts discourage spirit of initiative ]]> to make a fuss = to quarrel about petty points to see eye to eye on = to agree fully; hold exactly the same opinion stake (in sth) = important part or share in a business, plan, etc. that is important to you and that you want to be successful;something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail;money that sb invests in a company riot = occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest to see eye to eye on = to agree fully; hold exactly the same opinion to be short-staffed = inadequate in number of workers or assistants etc. rat race = a confusing scramble, struggle, or way of living that does not seem to have a purpose subservient = less important than sth else economical economic power ... to avoid the conflict at all completely | altogether ]]> 20230818 15:30-16:30 15:45-16:45 1.5 1666 active Competition By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 102 ex 1 reading pg 103 Crunch time for Apple intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> Intelligent Business B2 Unit 12 Competition 1A Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale active move_html5_video sales_training_video_nr74_switching_cost_barrier_to_Selling_in_a_complex_sale-Y4xInW4bUiI.mp4 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale Switching Cost: Barrier to Selling in a B2B Complex Sale. In this video sales trainer and expert Victor Antonio discuss the underlying cost of selling your product using the iceberg analogy. Total switching cost is the total cost to switch from one vendor to buy from you. As the total cost of switching goes up, the probability of a sale goes down. https://www.youtube.com/watch?v=Y4xInW4bUiI]]> How can a company prevent competitors from entering their market? ✓ involve high switching costs ✓ implement economies of scale that none else may afford Had you ever considered the impact of switching from one product to another before watching this video? When? What for? ✓ growing concern in the absence of standardisation active textbook keynotes ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ cost switching → focus on product differentiation → build your own ecosystem pg 102 listening Preview Protecting a market intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_10.ogg pg 102 ex 1 reading pg 103 Crunch time for Apple pg 104 ex 2 reading for detail ]]> active textbook ✓ out = to examine so as to determine accuracy, quality, or condition ~ AmEn + international English ↔ check ↔ look at Could you [look at | have a look at] our latest sales figures? ✓ look at = verb ✓ have a look at = expression pg 104 ex 1 vocab set for homework pg 105 ex 2 vocab compound nouns set for homework pg 105 practice ]]> venue = place where people meet for an organized event, for example a concert, sporting event or conference economies of scale = when production costs are reduced by producing substantial quantities differentiation /,difə:,entʃi:'eiʃən/ = discrimination between things as different and distinct switching costs = costs involved in changing hardware from one producer to another to exert = to use power or influence to affect sb/sth crunch time = crucial moment, when sth long awaited is going to happen; critical period of time during which it is necessary to work hard and fast runaway success = happening very easily or quickly, and not able to be controlled hip = fashionable, trendy to unveil = to reveal, disclose to cede = to give up to dabble = to play in or as if in water, as of small children, to work with in an amateurish manner revered = respected, admired niche player = company present in a small segment of a market to be entitled = qualified for by right according to law seamless = having no spaces or pauses between one part and the next fully-fledged = completely developed; with all the qualifications necessary for sth shrewd = clever at understanding and making judgements about a situation; astute circumspect /'sə:kəm,spekt/ = thinking very carefully about sth before doing it, because there may be risks involved to encounter = to experience sth, especially sth unpleasant or difficult, while you are trying to do sth else; (formal) to meet sb, or discover or experience sth, especially sb/sth new, unusual or unexpected 20230814 15:45-16:45 15:30-16:30 1.5 1666 active Case study Car Glazer International Chasing debtors By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 96-97 Writing minutes - taking notes pg 97 ex 6 vocab the_business_upper_intermediate_2_0_students_book_pg96-97_writing_minutes_taking_notes.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 98 ex 2 scan reading Case study Car Glazer International the_business_upper_intermediate_2_0_students_book_pg98-99_case_study_car_glazer_international.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook 〆probably not, unless perhaps during working hours Under what circumstances should staff be given a reprimand? 〆in the event of unethical behaviour pg 98 ex 1 discussion pg 98 ex 2 scan reading T / Cl If you think someone in your partner's department has been dishonest, but have no evidence, do you investigate yourself or remain evasive? ✓ remain evasive Would you want to be a whistle-blower? ✓ depends if you might lose your job If customers have an outstanding bill, do you wait and see or do you chase them? ✓ you chase them How can you chase debtors? ✓ with some reminders & follow-up calls ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg98-99_case_study_car_glazer_international.pdf e-mail pg 99 ex 4 listening for detail the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_038.ogg T / Cl Do you think F.Novak has embezzled some money? 〆asked the garage to repair his private car (a BMW) 〆lied to Garage Miler by saying Car Glazing would cover the costs → F.Nowak owes everyone some explanations pg 99 ex 5 discussion T / Cl Can this endanger customer business relationships? ✓ probably yes = spoil company reputation → fire F.Novak immediately or investigate? pg 99 ex 6 listening for detail the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_039.ogg T / Cl What has F.Novak just achieved? ✓ has landed the biggest contract the company has ever had = has good networking & sales skills Whose BMW did F.Novak have repaired? ✓ perhaps a representative of this new insurance company = doing a favour to win a tender? → discuss the issue with your compliance officer Is it good business practice? 〆bribing? → should have kept his hierarchy in the loop How will you explain the situation to Garage Miler? = rather awkward to acknowledge F.Nowak was right → make up some story & pay outstanding debts asap Conclusion Would you want to work with a sales rep who has such ways and means? ✓ if Car Glazer agrees to pay the bill, it means they accept this practice... If he did it once, don't you run the risk of him doing it again? → consider some warning, reprimand...? Is it fair/ethical to prefer a company to another one because they have repaired your car for free? 〆probably not (...) If you were in Emily's position, would you be a whistle-blower? = leak to the media that the No 1 insurance company chose a service provider because they were done a favour? → all depends if Car Glazer pays the bill ]]> to embezzle = to steal money that you are responsible for or that belongs to your employer sickie (to throw a ~) = day when you say that you are ill/sick and cannot go to work when it is not really true petty = small amount of money kept in an office for small payments to reprimand ~ sb (for sth) = (formal) to tell sb officially that you do not approve of them or their actions dent = hollow place in a hard surface, usually due to being hitting by sth in the course of = during, while evasive = not willing to give clear answers to a question; vague whistle-blower = (used especially in newspapers) person who informs people in authority or the public that the company they work for is doing sth wrong or illegal physician = (formal, especially AmE) doctor, especially one who is a specialist in general medicine and not surgery. HELP NOTE: This word is now old-fashioned in BrE. Doctor or GP is used instead to abroad ]]> 20230811 15:30-16:30 1.5 1666 active Writing minutes By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Management styles pg 71 ex E presentation → practise expressions from the useful language box market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 96-97 Writing minutes - taking notes the_business_upper_intermediate_2_0_students_book_pg96-97_writing_minutes_taking_notes.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business 2.0 Upper Intermediate B2 active textbook ✓ when you need to track decisions ✓ if there are many stakeholders pg 96 ex 1 discussion pg 96 ex 2 reading Meeting minutes model pg 96 ex 3 4 analysis Lexical material: Verbs describing what happened & what actions are planned (re minutes) set for homework pg 97 ex 5 language focus Functional language: Action plans pg 97 ex 6 vocab T / Cl Chasing up e-mails should be polite or assertive? ✓ probably assertive ]]> wip textbook the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_035.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_036.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_037.ogg T / Cl Has your company got a BCP (business continuation plan) in place in the event you needed to cover for an absent colleague? (...) set for homework - to be confirmed pg 97 ex 9 output writing ]]> minutes = notes taken by the recording secretary; of an official body or an association recording of what was said and transacted during the given session one-off = made or happening only once and not regularly fortnightly = happening every 2 weeks attendee = person who is present and participates in a meeting venue = place where people meet for an organized event, for example a concert, sporting event or conference to reject = to refuse to accept or consider sth pros & cons = advantages & disadvantages accounts receivable = creditor's accounts of money owed to him; normally arise from the sale of products or services to draw up = to make up plans or basic details for AOB = any other business; the things that are discussed at the end of an official meeting that are not on the agenda; miscellanies assertive = expressing opinions or desires strongly and with confidence, so that people take notice practicality = quality of being suitable, or likely to be successful; quality of being sensible and realistic to chase sb up = to remind sb to do sth that they should have done already to embezzle = to steal money that you are responsible for or that belongs to your employer sickie (to throw in a ~) = day when you say that you are ill/sick and cannot go to work when it is not really true petty = small amount of money kept in an office for small payments to reprimand ~ sb (for sth) = (formal) to tell sb officially that you do not approve of them or their actions dent = hollow place in a hard surface, usually due to being hitting by sth in the course of = during, while evasive = vague for on doing a great job her work in accounts receivable FW suggested to get getting quotations ]]> 20230807 15:45-16:45 15:30-16:30 1.5 1666 active Rhetorical questions for preparing a presentation Case study - Selig and Lind By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Management styles market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf Optional homework pg 70 ex F writing - profile of a manager (send the link to your google doc (in edit mode!) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 96-97 Writing minutes - taking notes the_business_upper_intermediate_2_0_students_book_pg96-97_writing_minutes_taking_notes.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf Rhetorical questions for preparing a presentation ✓ cutting edge technology ✓ 4 Ps = price, promotion, product, placement ✓ 4 Cs = customer solution, cost, convenience, communication Has your offer got a wide appeal? ✓ need to contact target minimum 3 - on average 7(!) - times before point of sale Will your product undoubtedly appeal to security-conscious customers? ✓ authorised point of sale ✓ on-line retail only ✓ generation Y & Z What is a major selling point? ✓ brand image ✓ value for money pg 71 ex C listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_021.ogg Functional language: Stating the purpose, involving the audience Functional language: Persuading, emphasising, exemplifying Functional language: Changing the subject, referring to visuals, discussing implications T / Cl 'Turning now to' means [emphasising a point | changing subjects] ✓ changing subjects pg 71 ex D vocab T / Cl Is there anything missing in this presentation? 〆price positioning ≠ presentation targeting people placing orders → rather convincing, though general, informative product presentation set for homework - to be confirmed pg 71 ex E presentation → practise expressions from the useful language box ]]> wip textbook Presentation delivery Feedback ]]> The Business 2.0 Upper Intermediate B2 active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg96-97_writing_minutes_taking_notes.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02$ mpv the_business_upper_intermediate_2_0_audio_cd02_035.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02$ mpv the_business_upper_intermediate_2_0_audio_cd02_036.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02$ mpv the_business_upper_intermediate_2_0_audio_cd02_037.ogg T / Cl Has your company got a BCP (business continuation plan) in place in the event you needed to cover for an absent colleague? (...) set for homework - to be confirmed pg 97 ex 9 output writing ]]> edge over the competition = slight competitive advantage cutting edge = the newest, most advanced stage in the development of sth to appeal = to attract 4 Ps = price, promotion, product, placement 4 Cs = customer solution, cost, convenience, communication coherency = logical and orderly and consistent relation of parts FMCG = fast moving consumer goods the people I can't say too either ]]> 20230802 10:00-11:00 15:45-16:45 15:30-16:30 1.5 1666 active Delivering a presentation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Management styles pg 68 ex B C reading pg 145 reading student B Jim Buckmaster pg 68 ex F vocab market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf Optional homework pg 70 ex F writing - profile of a manager (send the link to your google doc (in edit mode!) schedule Holiday break: 20230719-20230806 holiday break → lessons to be rescheduled zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf ✓ timely solution ✓ blue ocean strategy ✓ celebrity endorsement ✓ cooked fish in an untouched ice cube (e.g. Miele Dialogue Oven) (...) How can you quench the curiosity of your audience? ✓ hand over samples ✓ conduct test drives ✓ run open-door days ✓ organise webinars, workshops ✓ allow 3rd parties to inspect & audit your solutions How can you help people understand & remember your presentation? ✓ ask the audience to imagine themselves in the target situation ✓ explain at what stage the project is ✓ mention partners (lenders, builders, producers, distributors...) → help navigate the project (...) Will slides be enough? 〆the fewer slides, the better ✓ slides should just support the narrative in a memorable way ✓ prefer a live demonstration or performance (...) T / Cl How would you sell iced tea? ✓ distribute samples in supermarkets, parks, sports events ✓ advertise massively on Tv, the internet ✓ contact famous bloggers, influencers, opinion leaders... (...) Functional language: Presentation skills pg 70 ex A listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_020.ogg market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_021.ogg pg 71 ex B listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_020.ogg ]]> blue ocean strategy = simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players (src: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/) to quench = to satisfy (thirst) ounce = unit for measuring weight, /16 of a pound, equal to 28.35 grams edge over the competition = slight competitive advantage to stand out = to look different; to distinguish oneself to reveal ~ sth (to sb) = to make sth known to sb; to show sth that previously could not be seen to appeal = to attract comprehensive = including all or everything outstanding = distinguished from others in excellence; of major significance or importance hand-out = free document that gives information about an event or a matter of public interest, or that states the views of a political party, etc to stress = to emphasise USP = unique selling point to persuade = to convince curiosity (about sth) | ~ (to do sth) = strong desire to know about sth got the answerwas told that... ]]> 20230728 10:00-11:00 15:45-16:45 15:30-16:30 1.5 1666 active Dealing with talented volatile managers By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 68 ex E vocab pg 68 ex A B reading Management styles → pg 69 reading student A Anna Wintour → pg 145 reading student B Jim Buckmaster (scheduled for next lesson) market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf schedule Holiday break: 20230719-20230806 holiday break → lessons to be rescheduled zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf ✓ Does the end justify the means? pg 67 ex C listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_019.ogg see audioscript pg 160 T / Cl Do many managers in Russia believe in self-direction & self-control of their staff? 〆managerial skills gap in generations & regions → do they want to learn how to develop? e.g. Vkusville → no security guards to acknowledge delivery of goods = cheaper to factor costs of petty food theft than employ for security staff pg 67 ex D speaking T / Cl Which management style gets the best out of people? ✓ depends if people are ready for self-direction... Should a manager be in someone else's shoes, i.e. change their management styles? ✓ be ready to accept feedback from both superiors & your team → acknowledge the fact you may need to change your management style ]]> active textbook 〆bureaucracy 〆decisions are still based on the company's local market rather than international demand (...) pg 68 ex A speaking pg 68 ex B C reading Management styles → pg 69 reading student A Anna Wintour → pg 145 reading student B Jim Buckmaster ]]> active textbook set for homework pg 68 ex F vocab ]]> 1 Dealing with talented volatile managers hw20221005 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How do you deal with a talented, but volatile, manager? ✓ show you are self-motivated ✓ use foul language to support your emotions & engagement in the business = be involved → pretend you are on the same wavelength ✓ be demanding towards your subordinates in the same way foul = including rude words and swearing; offensive If you work unsociable hours, is it evidence of a good or bad management style? 〆too demanding management style ≠ self-motivated staff who enjoy their work unsociable = not enjoying the company of other people; not friendly; unsocial hours (BrE) are those that are outside the normal working day Why is perfectionism not a key to successful management? ✓ strike a balance between management by consensus and perfectionism = manage your energy, get your priorities right → 20% efforts account for 80% of results (Pareto principle) Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect active textbook pg 69 ex G discussion ]]> 20191022-0936 Reference words (the former, the latter) active grammar 20191024-1036 Reference words (it, this, that) active grammar active textbook pg 70 ex A B C D grammar pg 70 ex E vocab (former vs latter) set for homework - to be confirmed pg 70 ex F writing - profile of a manager ]]> to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc., especially when it is done with enthusiasm to dismantle = to take apart a machine or structure so that it is in separate pieces; to end an organization or system gradually in an organized way to haggle (with sb) (over sth) = to argue with sb in order to reach an agreement, especially about the price of sth to liaise = (with sb) (especially BrE) to work closely with sb and exchange information with them headcount = act of counting the number of people who are at an event, employed by an organization, etc.; the number of people that have been counted in this way to align sth (with / to sth) = to change sth slightly so that it is in the correct relationship to sth else to align yourself with sb/sth = to publicly support an organization, a set of opinions or a person that you agree with concession (to make a ~) = something that you allow or do, or allow sb to have, in order to end an argument or to make a situation less difficult hefty = (of an amount of money) large; larger than usual or expected to make do = to come to terms with; to use a poor substitute when one does not have the right thing foul = including rude words and swearing; offensive Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect unsociable = not enjoying the company of other people; not friendly; unsocial hours (BrE) are those that are outside the normal working day 20230717 15:45-16:45 15:30-16:30 1.5 1666 active Management styles, successful managers Dealing with talented volatile managers By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 67 ex A vocab pg 67 ex D vocab pg 68 ex E vocab pg 68 ex B C reading Management styles → pg 69 reading student A Anna Wintour → pg 145 reading student B Jim Buckmaster (scheduled for next lesson) market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf schedule Holiday break: 20230719-20230806 Duncan's holiday break → lessons to be rescheduled zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Introduction to management styles active edit_ol_qa pix/icons8-collaboration-100_white.png Are skills needed to be a female referee different from a male referee? ✓ depends on gender role in a given country or corporate culture gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness What management styles do you know of? ✓ authoritative vs democratic ✓ empowering vs controlling ✓ directive vs laid-back & laissez-faire laid-back = calm, and relaxed; seeming not to worry about anything laissez-faire /,leɪseɪˈfɛə/ = allow to do What are the advantages of empowering? ✓ decentralised decision-making ✓ less bureaucratic ✓ employees motivated by company ownership empowering = giving sb the power or authority to do sth What are the characteristics of a strong leadership? ✓ traditional, authoritarian manager ✓ visionary, charismatic leader ✓ decisions made in a top-down approach top-down = approach where an executive decision maker or other top person makes the decisions of how something should be done, from their level to lower levels in the hierarchy How would you define management by consensus? ✓ process of consultation ✓ employees contribute to decision-making consensus = opinion that all members of a group agree with Why should managers achieve consensual management with coaching & mentoring? ✓ be a role model ✓ senior managers groom 'future' managers role model = person that you admire and try to copy to groom = sb (for / as sth) to prepare or train sb for an important job or position active textbook Lexical material: Describing the role of a manager and management styles T / Cl Can staff turnover be a reliable way of measuring a manager's success? (...) pg 66 ex B C starting up ✓ leader ✓ motivator ✓ decision-maker Lexical material: Management qualities What's the difference between 'competence' /'kɔmpətəns/ and 'competency' /'kɔmpətənsi:/ ? 〆none What's the opposite of 'decisive'? ✓ indecisive pg 67 ex A vocab T / Cl Do you remember a situation when a manager was inconsiderate? What happened? ✓ when pushed by deadlines to work after hours pg 67 ex B listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_016.ogg T / Cl What is more important to be for a manager [considerate | inspiring | efficient...]? ✓ depends on goals & team members (...) pg 67 ex C speaking set for homework pg 67 ex D vocab pg 67 ex E discussion ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf ✓ ability to manage in an increasingly competitive, volatile changing business environment ✓ concern for the recognition of the individual within the organisation = international HR management pg 67 ex A listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_017.ogg T / Cl Which management style gets the best out of people? ✓ when people are not owned by the organisation = let people bring their own perceptions, biases, personality, culture at work... pg 67 ex B listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_018.ogg Lexical material: Managerial philosophies What should managers always bear in mind? 1 consideration, respect & trust 2 recognition & credit 3 involvement & availability 4 a sense of justice 5 positive action on an individual basis 6 emphasis on end results ]]> to interfere (in sth) = to get involved in and try to influence a situation that does not concern you, in a way that annoys other people mediator = person or an organization that tries to get agreement between people or groups who disagree with each other unorganised = having no organisation at all, perhaps because it has just started and hasn't been sorted out yet disorganised = very bad at arranging or planning things volatile = (often disapproving) (of a person or their moods) changing easily from one mood to another; (of a situation) likely to change suddenly; easily becoming dangerous impediment = something that delays or stops the progress of sth; obstacle 20230703 15:45-16:45 15:30-16:30 1.5 1666 active Dilemma - Consultant with a conscience By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 15 Consulting pg 134 reading Brief - Consultant with a conscience intelligent_business_upper_intermediate_students_book_pg133-135_consultants_reported_speech_case_study_conscience.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg133-135_consultants_reported_speech_case_study_conscience.pdf ✓ depends on how much you can get paid! → probably not worth taking the risk of going to jail What are the limits to a confidentiality clause | non-disclosure agreement? ✓ employer needs to secure their information 〆employee can't always be held accountable ✓ strike a compromise → be free from legal repercussions = if there is an official request, you must provide all information What could happen to a whistle blower? ✓ demoting, firing or laying off an employee ✓ giving an employee a worse position, pay or hours ✓ refusing to approve overtime or a promotion ✓ excluding an employee from meetings or training ✓ denying benefits ✓ failing to hire or rehire ✓ interfering with the employee’s ability to get a job somewhere else in the future ✓ making working conditions so difficult or miserable that an employee quits ✓ threatening, harassing or intimidating an employee ✓ threatening to call — or actually calling — police or immigration authorities on the employee src: https://chesleybrown.com/how-to-respond-to-a-whistleblowers-report/ pg 134 reading Brief - Consultant with a conscience pg 134 task 1 breakout room session #1 → consider options 1 2 → practise conditionals If Sue Kelly reported to a financial regulator... ✓ she'd probably lose her job immediately ✓ she'd have to provide forensic evidence that was obtained in a legal way = 2nd conditional If more consultants were whistler blowers... ✓ perhaps fewer companies would have been involved in massive frauds = mixed conditional type 1 pg 134 task 2 3 breakout room session #2 → hold a meeting → compare findings → practise reported speech Common reporting verbs argue believe claim conclude feel maintain note remark report state warn He suggested... ✓ testifying in court against former colleagues She admitted... ✓ feeling reluctant to testify to massive fraud pg 134 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_23.ogg T / Cl Decision T / Cl What is an efficient deterrent? ✓ going to jail What did the whistle blower do before going to the regulator? ✓ sold her shares What act is mentioned? What is its goal? Sarbanes-Oxley Act (a.k.a SOX) = legislation in the US that banned audit companies from carrying out certain consulting and legal services, as well as restricting tax consulting ]]> wip textbook pg 134 writing minutes ]]> confidentiality clause | non-disclosure agreement = legally binding contract where an individual or enterprise guarantees to deal with particular data as a commercial secret and guarantees to not disclose such information to others without correct authorization to demote = to move sb to a lower position or rank, often as a punishment CFO = chief financial officer financial regulator = organisation which can work in different departments to ensure financial service companies are compliant with the law and financial regulations. Regulators also provide information to consumers to protect them from improper practices to testify = to speak seriously about something, especially in a law court, or to give or provide proof; to show something or prove that something is true whistle-blower = person who informs people in authority or the public that the company they work for is doing sth wrong or illegal alert (to sth) = aware of sth, especially a problem or danger; able to think quickly; quick to notice things deterrent /dɪˈterənt/ = thing that makes sb less likely to do sth Sarbanes-Oxley Act (a.k.a SOX) = legislation in the US that banned audit companies from carrying out certain consulting and legal services, as well as restricting tax consulting in this way... If more consultants were whistler blowers it there would have been less (fewer) frauds If Sue goes to the authority authorities There's no one single answer ]]> 20230630 15:30-16:30 15:45-16:45 1.5 1666 active Reporting findings By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 15 Consulting intelligent_business_upper_intermediate_students_book_pg133-135_consultants_reported_speech_case_study_conscience.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Role play 20230623 hw20230623 role_play Recycle new expressions and language. active textbook ]]> 1 pix/icons8-lecturer-100_white.png Verb patterns checklist active move_contents ∑ 4 verb patterns 1) verb + infinitive 2) verb + gerund 3) verb + infinitive OR gerund → no real difference in meaning + ing = about the past, focus on an ongoing process + to + infinitive = about the future, focus on a goal 4) verb + infinitive OR gerund → difference in meaning Common verbs with ing (incl. 3 -4) to admit [or to admit that] to avoid to begin (3) to belong to carry on to consider to continue (3) to deny [or to deny that] to enjoy to fancy to finish to forget (3) to give up to go on (4) to imagine to involve to keep to keep on to mean (4) to mind to postpone to put off to recommend (3) to risk to start (3) to suggest [or to suggest that] to think of to understand to weigh ]]> active textbook reported speech mindmap reported_speech_mindmap.pdf ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg133-135_consultants_reported_speech_case_study_conscience.pdf ✓ when you don't know how to fight competition ✓ if you want to think big but don't know how to put a stake in the ground... (...) pg 132 ex 1 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_20.ogg T / Cl Do you agree with the consultant's ideas? ✓ justify higher price with better quality pg 132 speaking → discuss pieces of advices given set for homework pg 132 writing ~ 300 words formal e-mail summarising recommendations provided by consultant ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg133-135_consultants_reported_speech_case_study_conscience.pdf pg 133 Career skills Functional language: Reporting to colleagues T / Cl Can you depend on consultants for impartial feedback? ✓ better work with than against pg 133 ex 1 2 listening 2 intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_21.ogg T / Cl She recommended [to agree | agreeing] with the consultant's opinion ✓ to agree → focus on future goals ✓ agreeing → focus on on-going situation Functional language: Reporting pg 133 Career skills T / Cl Management decision → report & interpret a controversial decision made by management → recycle expressions a-g ]]> wip textbook pg 133 speaking pg 133 ex 3 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_22.ogg ]]> active textbook ✓ they usually resist change (...) Is it acceptable to deviate from the agenda during a meeting? ✓ if yes = synchronic culture → share information & opinions 〆 if no = monochronic culture → summarise & reach a conclusion to show meeting has reached its goals pg 133 culture at work ]]> to deviate (from sth) = to be different from sth; to do sth differently from what is usual or expected impartial = not supporting one person or group more than another, not taking sides; neutral hitted hit the ground running He mentioned two times twice that... If we had gone to offshore it would have lowered lower the bar ]]> 20230623 15:30-16:30 15:45-16:45 1.5 1666 active Reporting changes By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use Intermediate, Murphy Unit 47 48 reported speech key to exercise Check your answers with the key at the end of the file english_grammar_in_use_intermediate_unit47-48_reported_speech_w_key.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20230529-1941 Reported speech (A2-B1) active grammar 1 Reported speech active deck_shuffled deck_of_phrases_reported_speech_b1_02.csv 2 Simon says active edit_ol_qa_writing edit_ol_qa pix/icons8-collaboration-100_white.png You have a new manager called Simon. Use indirect speech to paraphrase Simon's requests.]]> We need training in IT. → Simon said they needed training in IT. The HR officer replies: We will provide such training. → The HR officer replied they would provide such training.]]> We need to reorganise all our learning solutions! Simon said that...]]> we needed to reorganise all our learning solutions. You should have real management skills. Simon said that...]]> you had to have real management and leadership skills. We will have to be more advanced in leadership. Simon said that...]]> we would have to be more advanced in leadership. We should be more mature in our pedagogical design. Simon said that... ]]> we had to be more mature in our pedagogical design. In the past, we didn't worry if we were delivering the same information in various learning solutions. Simon said that...]]> in the past, we didn't worry | weren't worried if we were | had been delivering the same information in various learning solutions. I'll check if learning solutions satisfy the mapping of target competences. Simon said that...]]> he would check if learning solutions satisfy | satisfied the mapping of target competences. 20230529-1942 Reported speech B1-B2 (cont.) active grammar 20230529-1943 Reported speech B2+ active grammar active textbook reported speech mindmap reported_speech_mindmap.pdf ]]> 1 Funny Creative Accountants TV Commercial active move_html5_video creative_accountants--jxay14ddry.mp4 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Creative Accountants Funny Creative Accountants TV Commercial https://www.youtube.com/watch?v=-jxaY14ddrY ]]> When you develop your business, you want to [lower | raise] the bar? ✓ raise the bar raise the bar = improve your standards Do you want to push the peanut? 〆 no, you don't want ridiculous ideas push the peanut = waste time on silly things Who can help you push the envelope? ✓ (expensive) consultants push the envelope = extend the limits of what is possible How do you put a stake in the ground? ✓ launch an advertising campaign ✓ hire the services of consultants put a stake in the ground = take the first step Who can help you hit the ground running? ✓ more staff? hit the ground running = start immediately 2 Reporting changes active edit_ol_qa pix/icons8-collaboration-100_white.png When would your manager claim you had to lower the bar? ✓ you were running out of budget in R&D ✓ if you had pushed the envelope too much push the envelope = extend the limits of what is possible Has any of your clients ever suggested you were pushing the peanut? ✓ when they didn't understand your product strategy push the peanut = waste time on silly things How can you reassure your client you would hit the ground running? ✓ you may promise they would see the result immediately hit the ground running = start immediately 3 Role play 20230623 hw20230623 active role_play Recycle new expressions and language. Recycle new expressions and language. You had a meeting with your boss. Discuss with your colleague how you are going to improve your company's turnover despite the crisis. ✓ Our boss said we had to push the envelope. → we (...) a team of creative marketeers → we need (...) ✓ He recommended thinking big → we (...) advertising campaign on Tv ✓ At least, we should put a stake in the ground... → we (...) exhibitions ✓ He claimed we could raise the bar → outsource consultants 〆He warned we shouldn't... → localise production in cheaper labour cost countries → disappoint loyal customers You had a meeting with your boss about how you're going to improve your company's turnover despite the crisis. Discuss with your colleague but disagree with him/her: you think what your boss said is different. ✓ I thought our boss meant we had to hit the ground running! → hire more staff 〆He didn't suggest we had to lower the bar. → take out a loan ✓ I'm sure he meant that... → invest in new equipment 〆Come on! We don't want to push the peanut! → provide relevant training to claim = to say that sth is true although it has not been proved and other people may not believe it to maintain = to keep stating that sth is true, even though other people do not agree or do not believe it to warn (sb) (of sth) | ~ (sb) (about / against sb/sth) = to tell sb about sth, especially sth dangerous or unpleasant that is likely to happen, so that they can avoid it to push the envelope (or the edge of the envelope) = to approach or extend the limits of what is possible to hit the ground running = to start something and proceed at a fast pace with great enthusiasm to think big = to be ambitious to lower (or raise or lift) the bar = to lower (or raise) the standards which need to be met in order to qualify for something to put a stake in the ground = to take the first step; to make a big move to get something started to push the peanut = to have a race in which peanuts are pushed around the room with lead pencils or walking sticks. Someone's pushing peanut from one place to another with their nose (for instance) is treated as a ridiculous act in news stories from the early 1900s too many cooks spoil the broth = (saying) if too many people are involved in doing sth, it will not be done well 20230619 15:45-16:45 15:30-16:30 1.5 1666 active Case study - Business travel services By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Intermediate Unit 2 - Travel Case study - Business travel services icons8-reading-100.png pg 20 background pg 21 Four claims market_leader_3rd_intermediate_course_book_pg20-21_case_study_business_travel_services.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 5 Optional homework - Rehearsing for voice modulation 20230616 hw20230619 pix/icons8-lecturer-100_white.png https://www.teleprompter-online.com/ ]]> active textbook Dealing with e-mails of complaint ✓ outsource flight bookings, car rentals, accommodations → save time How often do you receive e-mails of complaint? How do you deal with them? 〆not when needed → such feedback relevant when testing a new service or product ✓ try to identify the root cause ✓ prioritise accordingly How do you deal with unhappy clients? ✓ assess whether the complaint is justified = distinguish fair claims from consumer terrorism → answer as soon as possible → dedicate a special account manager ✓ offer a refund ✓ give a discount What actions should BTS take to keep its dissatisfied clients from NeoTech? ✓ focus on senior executive expectations ✓ charm NeoTech with VIP offers → show results rather than just pay lip service → avoid being replaced by another service provider pg 20 background BTS Business Travel Services pg 21 four claims reading pg 20 stage 1 pg 20 stage 2 stage 3 role play meeting ]]> 1 Dealing with complaints active edit_ol_qa pix/icons8-collaboration-100_white.png to delight = to give sb a lot of pleasure and enjoyment To what extent can BTS be held responsible for these problems? ✓ establish whether BTS could influence the quality of service provided by their partner (...) ]]> Hotel problems ✓ consider partnering with hotel chains to be able to demand consistent standards ✓ give advance notice in the event there is no other decent hotel in the region ✓ run regular audits for BTS corporate needs ✓ impose penalties in the event of repeated complaints → change hotels if relevant Lost luggage 〆staff at customer service are unlikely to be motivated in times of a merger → BTS should be in touch with its partners on a regular basis, be aware of potential problems arising... → should have anticipated disruptions due to the merger 〆client should have involved BTS without delay → make sure clients know how to contact BTS via a hotline Car rental problem ✓ most car rental companies systematically offer an upgrade at the same price 〆reconsider partnering with staff with a 'take-it-or-leave-it' attitude 〆BTS should be held responsible for not having guaranteed the given car → show goodwill (to save business relationship with NeoTech) 〆BTS can't afford to quibble over USD 240 (keeping their contract with NeoTech is well worth it) → offer to reimburse the difference to quibble about / over sth = to argue or complain about a small matter or an unimportant detail Diverted flight 〆weather disrupting flight schedules shouldn't be treated as a rare contingency → renegotiate terms of the contract with the airline when in situations 'beyond control' → ensure airline provides a room per local legislation ✓ BTS needn't pay for hotel expenses but... → make a goodwill gesture? goodwill gesture = small token to show appreciation, say sorry or show gratitude towards a customer or employee active textbook ]]> active textbook DVD case study commentary Feedback How should BTS deal with client problems? ✓ understand clients' experience (what happened, worries, frustration...) ✓ assess what can be done → don't commit to anything you can't guarantee What steps can BTS take to avoid such problems? ✓ have preferred supplier arrangements ✓ guarantee levels of service, costs... ✓ set up a customer service What should BTS do now? ✓ treat important clients as 'special' ✓ provide goodwill gestures (e.g. better cars, rooms at lower price) ✓ solve all problems experienced → guarantee better service from now on ]]> wip textbook to quibble (about / over sth) = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful to retain = to keep household name = name that has become very well known account manager = someone in a company who takes care of particular clients to downgrade sb/sth (from sth) (to sth) = to move sb/sth down to a lower rank or level to reassess = to think again about sth to decide if you need to change your opinion of it goodwill = good relationship between a business and its customers that is calculated as part of its value when it is sold goodwill gesture = small token to show appreciation, say sorry or show gratitude towards a customer or employee to delight = to give sb a lot of pleasure and enjoyment to quibble about / over sth = to argue or complain about a small matter or an unimportant detail (does not meet standards | is not satisfactory) ... and very bad (poor | inefficient) communication with the receptionist ]]> 20230616 15:30-16:30 15:45-16:45 1.5 1666 active Self-introduction for intranet video (2/2) - Intonation guidelines By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Intermediate Unit 2 - Travel Case study - Business travel services icons8-reading-100.png pg 20 background pg 21 Four claims market_leader_3rd_intermediate_course_book_pg20-21_case_study_business_travel_services.pdf video Self-introduction (for intranet video) https://disk.yandex.ru/i/kB2jElqoQnSBtQ Methodology: Monitoring progress ✓ record yourself on video every 4-6 months hint: you may use Zoom ✓ choose a topic which you know well and does not need preparation e.g: self-introduction, your company, your flagship product ✓ be spontaneous, don't read any notes → rely on your communication skills and language ✓ compare your new video recording with the previous one → check progress in language & communicativeness ✓ record other takes until you are satisfied with your corrections → keep this latest video recording for your next check zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ]]> 1 Self-introduction (for intranet video) active move_html5_video 20230615_self_introduction_skabanov.mp4 active textbook Self-introduction (for intranet video) https://disk.yandex.ru/i/kB2jElqoQnSBtQ video Self-introduction (for intranet video) 4-5th take - self recording Methodology: Monitoring progress ✓ record yourself on video every 4-6 months hint: you may use Zoom ✓ choose a topic which you know well and does not need preparation e.g: self-introduction, your company, your flagship product ✓ be spontaneous, don't read any notes → rely on your communication skills and language ✓ compare your new video recording with the previous one → check progress in language & communicativeness ✓ record other takes until you are satisfied with your corrections → keep this latest video recording for your next check ]]> 1 Oral delivery - Focus on volume active edit_2columns_2qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png talk about the selling points of this product. Today, we'll talk about the selling points of this product.]]> Read the sentence and try interpreting it in different ways. What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?!]]> 2 Oral delivery - Focus on flow active edit_2columns_2qa pix/icons8-lecturer-100_white.png What the hell are you doing here?! W h a t t h e h e l l (pause) a r e you (pause) doing--here?! Whatthehell (pause) a r e you---doing---here?! What--the--hell--are (pause) you (pause) doing---here?! Whatthe--h e l l--are--you--d o i n g----here?!]]> 3 Oral delivery - Focus on pitch & rhythmical patterns active edit_2columns_2qa pix/icons8-lecturer-100_white.png that is the question]]> () in the text] before the keyword.]]> that is the question To be or not to be, that is the question To be or not to be, () that is () the question To be () or not to be, that () is the question]]> 4 Praat: doing phonetics by computer 20230323 hw20230328 pix/icons8-lecturer-100_white.png active edit_match_qa edit_2columns_2qa http://www.fon.hum.uva.nl/praat/ ]]> Quick start either Praat object > new > record (crtl + r) or Praat object > open > read from file | long sound file → select in left column object imported file | long sound file > view & edit view menu > show analysis > longest analysis 30sec editor & viewer window > pitch > show pitch editor & viewer window > intensity > show intensity Navigating the GUI ctrl + i zoom in ctrl + o zoom out tab play (visible timeline) page up go back on timeline page down go forward on timeline Priorities: = focus on pitch (high vs low) rather than intensity (volume) ]]> Sample of a male native British English speaker's intonation answering questions during an interview src: Market Leader 3rd edition Upper Intermediate - audio cd 1 track 3 ]]> visual ]]> * intensity in green * Hz (pitch) in blue → notice how pitch peaks above intensity (probably a rhetorical question) Comparative analysis of two individuals src: EFL learners level B1/B2 ]]> visual ]]> * sample on the left features a narrow range of frequencies → probably a non-native speaker with a monotone voice * sample on the right features a wider range of frequencies → probably a speaker with more intonation (visible in blue) Comparative analysis of a single individual src: EFL learner level B1 ]]> visual ]]> * 1st sample (left) before training voice modulation * 2nd sample (middle) training voice modulation - take 01 * 3rd sample (right) training voice modulation - take 02 → notice how speaker improves existing potential (already visible peaks in 1st sample) 5 Rehearsing for voice modulation 20230616 hw20230619 pix/icons8-lecturer-100_white.png active prep_deck_shuffled_lines_halign deck_shuffled_lines_halign https://www.teleprompter-online.com/ ]]> (paste your script here) ]]> 've known knew already some weeks ago ]]> 20230609 15:30-16:30 15:45-16:45 1.5 1666 active Self-introduction for intranet video By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Intermediate Unit 2 - Travel Case study - Business travel services icons8-reading-100.png pg 20 background pg 21 Four claims market_leader_3rd_intermediate_course_book_pg20-21_case_study_business_travel_services.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 20230602 hw20230605 Role play Recycle new expressions and language. 2 Role play active role_play Recycle new expressions and language. → use this chart to describe managerial styles Blake & Mouton - Managerial chart
blake_and_mouton_managerial_chart.jpg
]]> Recycle new expressions and language. You are a very result-oriented manager. Explain how your way of doing things is more effective. You believe ends justify the means (concern for production). ✓ I've tried to motivate... ← try + infinitive = try & fail (people with more interesting tasks) ✓ I stopped caring about... (people's feelings when I realised they weren't loyal to their company anyway) ✓ I mean to achieve... ← mean + infinitive = want to (our deadlines at any costs) ✓ my staff have always denied... (preferring time off to a financial reward) You are a people person. Disagree with your partner. Justify why your approach & concern for people are better in the long term. ✓ I always remember... (my staff members' birthdays because it helps create a good working atmosphere) ✓ I stopped giving... (too challenging tasks because staff burn out) ✓ I never forget... (to celebrate successes, even small ones!) ✓ I've tried... ← try + gerund = try & see what happens (motivating staff with financial incentives but sometimes elder staff weren't too happy) ✓ training doesn't mean... ← mean + ing = involve (wasting company time & money!) ✓ a business relation will go on... (developing if everyone is happy to work together, not the opposite!) active textbook Speedlingua - The sound of languages Each language has its own dominant frequencies For example, the dominant frequencies of French are rather low while those of English rather high. This explains why the French have a lot of difficulty hearing and therefore speaking the language of Shakespeare. If you can not hear the sound of a language, you can not reproduce it, no matter how you try. This is where Speedlingua comes in play (...)
speedlingua frequences en

http://home.speedlingua.com/en/oral-skills/ ]]> 4 Praat: doing phonetics by computer 20230323 hw20230328 pix/icons8-lecturer-100_white.png active edit_match_qa edit_2columns_2qa http://www.fon.hum.uva.nl/praat/ ]]> Quick start either Praat object > new > record (crtl + r) or Praat object > open > read from file | long sound file → select in left column object imported file | long sound file > view & edit view menu > show analysis > longest analysis 30sec editor & viewer window > pitch > show pitch editor & viewer window > intensity > show intensity Navigating the GUI ctrl + i zoom in ctrl + o zoom out tab play (visible timeline) page up go back on timeline page down go forward on timeline Priorities: = focus on pitch (high vs low) rather than intensity (volume) ]]> Sample of a male native British English speaker's intonation answering questions during an interview src: Market Leader 3rd edition Upper Intermediate - audio cd 1 track 3 ]]> visual ]]> * intensity in green * Hz (pitch) in blue → notice how pitch peaks above intensity (probably a rhetorical question) Comparative analysis of two individuals src: EFL learners level B1/B2 ]]> visual ]]> * sample on the left features a narrow range of frequencies → probably a non-native speaker with a monotone voice * sample on the right features a wider range of frequencies → probably a speaker with more intonation (visible in blue) Comparative analysis of a single individual src: EFL learner level B1 ]]> visual ]]> * 1st sample (left) before training voice modulation * 2nd sample (middle) training voice modulation - take 01 * 3rd sample (right) training voice modulation - take 02 → notice how speaker improves existing potential (already visible peaks in 1st sample) the end justify the means = said about a situation in which the final aim is so important that any way of achieving it is acceptable to remember + infinitive = to keep in mind you need to do sth and not to forget to remember + gerund = to recall a past action to try + gerund = to try & see what happens to try + infinitive = to try & get a result to go on + gerund = to continue (the activity in the gerund) to go on + infinitive = to end one action and start another one to forget + infinitive = to forget sth you are / were supposed to do to forget + gerund = to forget a definite past event to keep + gerund = to do sth again and again to give up = to stop doing sth to quibble (about / over sth) = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful 20230602 15:30-16:30 15:45-16:45 1.5 1666 active Learning from journalists' skills | Verb patterns By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Language Leader Advanced pg 79 ex 9 10 grammar new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf ✓ being informative is not a guarantee of being communicative → being entertaining may have a more long-lasting effect pg 79 ex 6 A B listening language_leader/new_language_leader_advanced/new_language_leader_advanced_audio_cd02/new_language_leader_advanced_audio_cd02_016.ogg T / Cl Should you focus more on the reader, or on story telling and a curiosity and an eagerness to communicate? ✓ probably both → cater for a variety of audiences → satisfy different needs (...) ]]> 20191016-1704 Verb patterns active grammar ∑ 4 verb patterns 1) verb + infinitive 2) verb + gerund 3) verb + infinitive OR gerund → no real difference in meaning + ing = about the past, focus on an ongoing process + to + infinitive = about the future, focus on a goal 4) verb + infinitive OR gerund → difference in meaning Common verbs with ing (incl. 3 -4) to admit [or to admit that] to avoid to begin (3) to belong to carry on to consider to continue (3) to deny [or to deny that] to enjoy to fancy to finish to forget (3) to give up to go on (4) to imagine to involve to keep to keep on to mean (4) to mind to postpone to put off to risk to start (3) to suggest [or to suggest that] to think of to understand to weigh ]]> 20190418-1837 active review grammar_verb_patterns_selection_b1_02.csv grammar_verb_patterns_selection_b2_01.csv grammar_verb_patterns_selection_b2_03.csv active textbook pg 79 ex 8 grammar pg 79 ex 9 10 grammar pg 79 ex 11 speaking ]]> 1 pix/icons8-lecturer-100_white.png Verb patterns checklist active move_contents ∑ 4 verb patterns 1) verb + infinitive 2) verb + gerund 3) verb + infinitive OR gerund → no real difference in meaning + ing = about the past, focus on an ongoing process + to + infinitive = about the future, focus on a goal 4) verb + infinitive OR gerund → difference in meaning Common verbs with ing (incl. 3 -4) to admit [or to admit that] to avoid to begin (3) to belong to carry on to consider to continue (3) to deny [or to deny that] to enjoy to fancy to finish to forget (3) to give up to go on (4) to imagine to involve to keep to keep on to mean (4) to mind to postpone to put off to risk to start (3) to suggest [or to suggest that] to think of to understand to weigh ]]> 2 20230602 hw20230605 Role play active role_play Recycle new expressions and language. → use this chart to describe managerial styles Blake & Mouton - Managerial chart
blake_and_mouton_managerial_chart.jpg
]]> Recycle new expressions and language. You are a very result-oriented manager. Explain how your way of doing things is more effective. You believe ends justify the means (concern for production). ✓ I've tried to motivate... ← try + infinitive = try & fail (people with more interesting tasks) ✓ I stopped caring about... (people's feelings when I realised they weren't loyal to their company anyway) ✓ I mean to achieve... ← mean + infinitive = want to (our deadlines at any costs) ✓ my staff have always denied... (preferring time off to a financial reward) You are a people person. Disagree with your partner. Justify why your approach & concern for people are better in the long term. ✓ I always remember... (my staff members' birthdays because it helps create a good working atmosphere) ✓ I stopped giving... (too challenging tasks because staff burn out) ✓ I never forget... (to celebrate successes, even small ones!) ✓ I've tried... ← try + gerund = try & see what happens (motivating staff with financial incentives but sometimes elder staff weren't too happy) ✓ training doesn't mean... ← mean + ing = involve (wasting company time & money!) ✓ a business relation will go on... (developing if everyone is happy to work together, not the opposite!) picturesque = pretty, especially in a way that looks old-fashioned; suggesting or suitable for a picture; (of language) producing strong mental images by using unusual words flavour of the month = fad; star, celebrity to invade = to enter a country, town, etc. using military force in order to take control of it; to affect sth in an unpleasant or annoying way invasion = fact of a large number of people or things arriving somewhere, especially people or things that are disturbing or unpleasant; act or a process that affects sb/sth in a way that is not welcome to remember + infinitive = to keep in mind you need to do sth and not to forget to remember + gerund = to recall a past action to try + gerund = to try & see what happens to try + infinitive = to try & get a result to go on + gerund = to continue (the activity in the gerund) to go on + infinitive = to end one action and start another one to forget + infinitive = to forget sth you are / were supposed to do to forget + gerund = to forget a definite past event to keep + gerund = to do sth again and again to give up = to stop doing sth to quibble (about / over sth) = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful for not coming to my wedding ]]> 20230529 15:45-16:45 15:30-16:30 1.5 1666 active A way with words By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Language Leader Advanced pg 78 ex 1 A B reading for gist pg 78 ex 2 A B reading for detail pg 78 Hot off the press new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook Hot off the press pg 78 ex 2 A B reading for detail ]]> 1 Follow-up active edit_ol_qa pix/icons8-collaboration-100_white.png Have you got an uninhibited mind? ✓ few people can afford not to be self-conscious e.g. Mark Zuckerberg in flip-flops uninhibited = behaving or expressing yourself freely without worrying about what other people think self-conscious = done in a way that shows you are aware of the effect that is being produced Is the ability to narrate a story a gift or just methodology & practice? ✓ a mix of both nature and nurture 〆even charismatic entertainers need to hone such story-telling gift to nurture = to care for and protect sb/sth while they are growing and developing; to help sb/sth to develop and be successful to hone = to make perfect or complete; develop and improve sth, especially a skill, over a period of time; sharpen What tools do you use when you crave to share your emotions & thoughts? ✓ Instagram ✓ Twitter to crave = to have a very strong desire for sth Where do your interest & curiosity in your profession stem from: studies? family background? some hero/heroine? ✓ dreamt about it in your childhood ✓ motivated probably more by intrinsic factors than extrinsic ones to stem from = to come from intrinsic = belonging to or part of the real nature of sth/sb What other skills could working as a journalist help you improve beside your communication skills? ✓ critical thinking ✓ analytical skills → be cunning cunning = clever at planning something so that they get what they want, especially by tricking other people, or things that are cleverly made for a particular purpose Were you aware you may have lacked adequate training when you started out? ✓ felt ingenue ingenue = (from French) an innocent young woman, especially in a film/movie or play What does the alliteration 'mercilessly spike' suggest? ✓ emphasises how 'ferocious' the Irish sub-editor was → need for impartial feedback to progress Are you inspired after reading this article? Would you start writing your own diary or blog? ✓ finding the right mentor is a priority active textbook pg 79 ex 4 vocab pg 79 ex 5 paraphrasing ]]> 3 pix/icons8-hand-with-pen-100_white.png Good practice for writing clear English active deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign ]]> wip textbook tmp_pdf/new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf ✓ being informative is not a guarantee of being communicative → being entertaining may have a more long-lasting effect pg 79 ex 6 A B listening language_leader/new_language_leader_advanced/new_language_leader_advanced_audio_cd02/new_language_leader_advanced_audio_cd02_016.ogg T / Cl Should you focus more on the reader, or on story telling and a curiosity and an eagerness to communicate? ✓ probably both → cater for a variety of audiences → satisfy different needs (...) ]]> to have a way with = to be able to lead, persuade, or influence hot off the press = just appeared in print to nurture = to care for and protect sb/sth while they are growing and developing; to help sb/sth to develop and be successful peculiar = strange or unusual, especially in a way that is unpleasant or worrying succinct = concise; using few words to inculcate = ~ sth (in / into sb) | ~ sb with sth (formal) to cause sb to learn and remember ideas, moral principles, etc., especially by repeating them often deplorable = (formal) very bad and unacceptable, often in a way that shocks people ferocious = very fierce, violent or aggressive; very strong to spike = to reject sth that a person has written or said; to prevent sth from happening or being made public mercilessly = without pity sloppy = that shows a lack of care, thought or effort redoubt = place or situation in which sb/sth is protected when they are being attacked or threatened to crave = to have a very strong desire for sth to flounder = to struggle to know what to say or do or how to continue with sth; to have a lot of problems and to be in danger of failing completely; to struggle to move or get somewhere in water, mud, etc restrained = showing calm control rather than emotion uninhibited = behaving or expressing yourself freely without worrying about what other people think cunning = clever at planning something so that they get what they want, especially by tricking other people, or things that are cleverly made for a particular purpose ingenue = (from French) an innocent young woman, especially in a film/movie or play to crave (for) = to have a very strong desire for sth superfluous /sju:ˈpə:fluəs/ = more than you need or want; unnecessary invaluable ~ (to / for sb/sth) | ~ (in sth) = extremely useful aspiring = wanting to start the career or activity that is mentioned; wanting to be successful in life to absorb = to make sth smaller become part of sth larger; to take sth into the mind and learn or understand it; to use up a large supply of sth, especially money or time truancy = practice of staying away from school without permission narrative = description of events, especially in a novel narration = act or process of telling a story, especially in a novel, a film/movie or a play self-conscious = done in a way that shows you are aware of the effect that is being produced to hone = to make perfect or complete; develop and improve sth, especially a skill, over a period of time; sharpen The most of people know how to tell a story It's a little bit contradictionary contradictory ]]> 20230526 15:30-16:30 15:45-16:45 1.5 1666 active Describing past & present habits, performance By the end of this session you will have studied print Download onto your tablet or print & illustrate the following mindmap in your own way (use colours, symbols, etc) http://www.ictnle.com/mindmaps/used_to_would_will_mindmap.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf Writing - Comparison of shortlisted candidates ✓ choose & justify why a candidate is suitable for the post at Fast Fitness → practise 'used to, would' to describe past experience (habits) → practise 'will' to make predictions about how these candidates may perform at Fast Fitness (send the link to your google doc (in edit mode!) zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook → practise 'used to, would' to describe past experience (habits) → practise 'will' to make predictions about how these candidates may perform at Fast Fitness ]]> IELTS scoring in detail active textbook tmp_pdf/ielts_writing-band-descriptors-task-2.pdf https://www.ielts.org/for-organisations/ielts-scoring-in-detail SPEAKING: Band Descriptors Fluency and coherence Lexical resource Grammatical range and accuracy Pronunciation https://www.ielts.org/-/media/pdfs/speaking-band-descriptors.ashx WRITING TASK 1: Band Descriptors TR task response CC cohesion & coherence LR lexical response GRA grammar range & accuracy https://www.ielts.org/-/media/pdfs/writing-band-descriptors-task-1.ashx WRITING TASK 2: Band Descriptors TR task response CC cohesion & coherence LR lexical response GRA grammar range & accuracy https://www.ielts.org/-/media/pdfs/writing-band-descriptors-task-2.ashx ]]> active textbook DVD case study commentary Feedback What profile does the company actually need? 〆being a sporty person is not a priority, just an asset ✓ emphasise more experience in management in the job description → need to better list skills, knowledge, attitude... How can you test the real capabilities of candidates? ✓ enquire how would encourage clients to renew their subscriptions ✓ ask behavioural questions (...) What common mistake is made when recruiting? 〆recruiting the same person as you are yourself → diversity of people What requirements are essential for Fast Fitness? ✓ motivate & lead individual club managers ✓ give direction 〆don't take away independence → need to have ideas that can be adopted by club managers Who would be the best candidate(s)? 1) Silvia ✓ features credibility (experience with football team) ✓ has tangible ideas ✓ is committed to her own development (evening class in business studies) 2) Martha 〆needs more experience ]]> would live lived two years in Florida The Other two candidates are not suitable Before to be being ready ... ]]> 20230522 15:45-16:45 15:30-16:30 1.5 1666 active Fast fitness - Choosing a manager (depending on past & present habits, performance...) (1/2) By the end of this session you will have studied Describing past & present habits print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness pg 80 background reading pg 80 task 1 reading pg 81 cards market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> Market Leader 3rd edition B1 active textbook ✓ to be healthy rather than to look healthy (...) How do you attract people to fitness clubs? ✓ organise groups who can socialise together after a work-out rather than just individuals ✓ find personal coaches who can motivate (...) Is going to the gym to be healthy or to look healthy? ✓ depends on local culture, urban life style, work life balance (...) pg 80 background reading T / Cl Are facilities competitive? ✓ yes, they seem to be rather well equipped What can explain the problems that the chain is facing? Why aren't members renewing their cards? ✓ yearly subscriptions are expensive ✓ people are less likely to commit themselves → change from yearly to monthly subscriptions pg 80 Fast fitness job description T / Cl What kind of manager do they need to improve performance? Do you agree with the job description? 〆being a sporty person is not a prerequisite ✓ charisma (...) ]]> 20210519-0926 Be / Get used to active grammar active textbook used to - would - will mindmap smartphone or tablet device print Download onto your tablet or print & illustrate the following mindmap in your own way (use colours, symbols, etc) http://www.ictnle.com/mindmaps/used_to_would_will_mindmap.pdf ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf reading pg 81 cards → rank candidates in terms of suitability → practise 'used to', 'would' and 'will' to describe habits pg 80 task 2 listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_010.ogg Sean 〆 sounds over-confident 〆 doesn't like conflicts market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_011.ogg Paulo 〆lacks education & experience ✓ may endorse the brand ✓ has a plan to make improvements market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_012.ogg Martha 〆talks about problems with her boss 〆focuses too much on her achievements with people suffering from Parkinson's disease 〆lacks confidence ✓ has many ideas market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_013.ogg Silvia ✓ wants to be challenged & earn more ✓ gives facts rather than just opinions ✓ is demanding, convincing ]]> wip textbook DVD case study commentary Feedback ]]> leisure = time that is spent doing what you enjoy when you are not working or studying martial = connected with fighting or war to put / to lay one's cards on the table = to let someone know your position and interest openly; deal honestly; act without trickery or secrets treadmill = exercise machine that has a moving surface that you can walk or run on while remaining in the same place chain = group of shops/stores or hotels owned by the same company to bug = to annoy or irritate sb flair ~ for sth = a natural ability to do sth well to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent to flock = to go or gather together somewhere in large numbers leisure = time that is spent doing what you enjoy when you are not working or studying to appeal = to attract, to interest sun deck = part of a ship where passengers can sit to enjoy the sun, or a similar area beside a restaurant or swimming pool to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent runner-up = person or team that finishes second in a race or competition; a person or team that has not finished first but that wins a prize consignment = quantity of goods that are sent or delivered somewhere In From my point of view, you need... From On the other hand, he can attract people with his image ...to appeal with to different sectors It's a bad signal when you start claiming complaining on about the boss She used to advise to the national football team It's easiest the easiest | the most easy | the most obvious way to kill business You're more interested in money than in the job ]]> 20230519 15:30-16:30 15:45-16:45 1.5 1666 active Case study - Selig and Lind (2/2) By the end of this session you will have studied Describing past & present habits print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind market_leader_3rd_upper_intermediate_pg72-73_selig_and_lind_choosing_a_manager.pdf pg 73 writing a recommendation (send the link to your google doc (in edit mode!) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness pg 80 background reading pg 80 task 1 reading pg 81 cards market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf schedule 20230512 cancelled 20230516 cancelled zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook video DVD case study commentary Feedback T / Cl Why did he alienate from his staff? 〆result-oriented 〆unclear goal-setting 〆demotivating by not involving staff in decision-making 〆poor, little constructive feedback → improve communication & interpersonal skills What are the most striking weaknesses of the candidates? 〆Ruth doesn't appear to want to accommodate her management style to an international team 〆Kazuo might turn people off by considering company is more important than individuals 〆Eduardo may be too hesitant and not prepared to take tough decisions because he wants to be liked too much 〆Martina believes people are motivated by money Who would the consultant recommend? ✓ Ruth might face some resistance at the beginning but eventually will meet deadlines = favourite candidate ✓ Eduardo would build a good rapport with team members but might not get things done = front-runner ]]> wip textbook use expressions from pg 67 ex D use expressions from pg 68 ex E see pg 131 writing a report (including an executive summary) ]]> decision decisions in a group, and is very strong at sorting out staff problems he does not permit disagreement/arguments, lack of he (also) lacks work-life balance, and has no experience in multicultural groups ]]> 20230505 15:30-16:30 15:45-16:45 1.5 1666 active Case study - Selig and Lind (1/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use - Intermediate 3rd ed - Murphy Unit 85 Some vs any icons8-hand-with-pen-100.png Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_intermediate_3rd_ed_murphy_cambridge_unit85_some_any_w_key.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Writing Memos pg 31 ex 5 writing a memo the_business_upper_intermediate_2_0_students_book_pg30-31_writing_memos_officialese_vs_plain_english.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind pg 72 background pg 73 description of managers 1-4 → read & prepare pg 73 task 2, 3 market_leader_3rd_upper_intermediate_pg72-73_selig_and_lind_choosing_a_manager.pdf schedule 20230512 cancelled 20230516 cancelled zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business 2.0 B2 wip textbook ]]> active textbook key to exercise Mouse-over to view key: We realise that there is currently not enough parking space on the site, and we are making plans to solve the problem. The main difficulty at the moment is the area next to the logistics warehouse. If there was a fire, it would be very difficult for emergency vehicles to reach the fuel tanks behind the building. We must keep access roads to all buildings clear. Please remember that cars should only be parked in the official car parks. As from Monday 13 August we regret that we will have to remove any cars parked on access roads. Thank you for your cooperation. pg 31 ex 6 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_041.ogg pg 31 ex 7 role play set for homework pg 31 ex 8 9 writing a memo ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Would you like to relocate to Copenhagen, Denmark? ✓ better work life balance in Scandinavian countries ✓ lifestyle closer to nature (...) What differences in corporate culture & management style would you expect? ✓ stronger labour law to protect employees ✓ less stressful work conditions labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations What mistakes could a result-oriented manager make when running an international team with a Scandinavian corporate culture? 〆being too authoritarian 〆making decisions without consensus 〆providing little support with for less experienced team members 〆socialising not enough = not taking into consideration cultural differences among team members → needs cross-cultural skills to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language Do you think strong leaders groom weak managers? 〆strong leader may create too comfy a work environment → managers need to be thrown in at the deep end to learn & become autonomous to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position active textbook market_leader_3rd_upper_intermediate_pg72-73_selig_and_lind_choosing_a_manager.pdf Lexical material: Choosing the right manager & management style pg 72 background reading T / Cl What management mistakes do you think Paul Johnstone made? (...) Was he too authoritarian? (...) pg 72 management style of Paul team member #1 market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_022.ogg T / Cl What is a better management style: saying what to do or how to do things? ✓ what to do = focus on goals → provide support only if needed = situational management Hersey & Blanchard - Situational leadership
hersey_and_blanchard_situational_management_chart.png
team member #2 market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_023.ogg T / Cl What is more effective: being a people's person or focusing on results? ✓ depends on short & long term goals → build rapport if long term, strategic goals are set Blake & Mouton - Managerial chart
blake_and_mouton_managerial_chart.jpg
team member #3 market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_024.ogg T / Cl Has Paul Johnstone any potential for improving his management style? 〆should have already proven by now that he is prepared to learn & improve himself → current situation is not a warning but a likely dismissal → leadership course is probably too late What management styles should be used? ✓ see pg 67 ex D pg 72 replacing the project manager pg 73 read descriptions pg 73 task 1 2 T / Cl Rank candidates in terms of suitability → Isn't Ruth too decisive? (indeed, sales management consists in pushing people) → Will the team want to work 6-7 days a week with Kazuo when they're already exhausted? → Is Eduardo decisive enough? → Has Martina got sufficient interpersonal skills? pg 73 task 3 4 〆Martina has limited experience in managing people (only IT, not multicultural) ✓ Eduardo may set a better example for a customer service to retail outlets though is not goal oriented ]]> disheartening = not to motivate or encourage distant = not friendly; not wanting a close relationship with sb morale /mə:'æl/ = amount of confidence and enthusiasm, etc. that a person or a group has at a particular time to the letter = in every detail ashamed ~ (of sth/sb / yourself) | ~ (that ...) | ~ (to be sth) = feeling shame or embarrassment about sb/sth or because of sth you have done to alienate /ˈeɪljəneɪt/ = to make sb less friendly or sympathetic towards you; to make sb feel that they do not belong in a particular group; to cause someone or a group of people to stop supporting and agreeing with you front-runner = competitor thought likely to win rapport /ræ'pɔ:r/ (with sb) | ~ (between A and B) = a friendly relationship in which people understand each other very well tenacious = that does not stop holding sth or give up sth easily; determined to overlook = to fail to notice to carry out = to execute, to perform labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language two years From On the other hand, you must be responsible He was too distance distant You want to explain why you want to lay him off him It's very close to the Paul 's management style ]]> 20230428 15:30-16:30 15:45-16:45 1.5 1666 2499 20230428 0 active Writing memos By the end of this session you will have studied Read & complete the gaps in the following excerpt adapted for practising articles. Digital heaven digital_heaven_adapted_for_practising_articles.pdf key to exercise Check your answers with the key at the end of the file. schedule 20230512 cancelled 20230516 cancelled smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Writing Memos Officialese vs plain English pg 30 ex 2 3 model & analysis the_business_upper_intermediate_2_0_students_book_pg30-31_writing_memos_officialese_vs_plain_english.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20230424 hw20230428 2 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes Correct the mistakes.]]> 20230424 hw20230428 2 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes active deck_shuffled_lines_valign prep_deck_shuffled_lines_halign deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign Correct the mistakes.]]> Use the same tense in descriptions to avoid confusion. Backshift one tense in reported speech unless you want to emphasise the situation is still true. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. Use a relative pronoun and its clause after the noun it defines. Keep correlative conjunctions grammatically balanced ]]> Use the same tense in descriptions to avoid confusion. 〆Since a mistake has been made, the manager was trying to understand who had made it. ✓ Since a mistake was made, the manager was trying to understand who made it. Backshift one tense in reported speech unless you want to emphasise the situation is still true. 〆The team lead asked staff members if they have read the report. (Have you read the report?) ✓ The team lead asked staff members if they had read the report. (present perfect → past perfect) 〆Despite apparent sell-out, the salesperson confirmed goods were still available at the warehouse. ✓ Despite apparent sell-out, the salesperson confirmed goods are still available at the warehouse. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. 〆The CEO, in his annual report to shareholders, provides a detailed breakdown of dividends. ✓ In his annual report to shareholders, the CEO provides a detailed breakdown of dividends. Use a relative pronoun and its clause after the noun it defines 〆There is a design flaw in the product, which is rather costly. (costly → product OR design flaw?) ✓ In the product there is a design flaw which|that is rather costly. (which | that = relative pronoun in a defining clause, no comma) Keep correlative conjunctions grammatically balanced 〆It was both a time-consuming webinar and quite irrelevant to us. ✓ The webinar was both time-consuming and quite irrelevant to us. 〆The KPIs are not only to sell more but also that we have to improve quality. ✓ The KPIs are not only to sell more but also to improve quality. ]]> active textbook ]]> The Business 2.0 Upper Intermediate B2 Unit 2.5 Writing memos active textbook T / Cl What is the difference between todo lists and memos? ✓ todo lists focus on tasks & objectives → probably more time effective & easier to understand ✓ memos (= memorandum, remember) focus on what not to forget → probably more administrative & old-fashioned style of communication ⇒ different uses of language T / Cl Why do memos get ignored? 〆early | late notice 〆wrong addressing 〆irrelevant content 〆inappropriate register 〆illegible layout pg 30 ex 1 discussion T / Cl What is a target time frame? [schedule | deadline | objective for the future] ✓ deadline To communicate more effectively you should use [plain | sophisticated] language ✓ plain Functional language: Writing memos pg 30 ex 2 3 model & analysis T / Cl If you want to communicate effectively: you need [plain / advanced] language ✓ plain language = simply and clearly expressed, without using technical language ≠ legalese Examples of 'officialese' It is recognised jargon can speed up communication 'it is recognised' is [formal | informal]? ✓ formal Why? ✓ passive form What is a less formal way of saying the same thing? ✓ we... think, realise, reckon 'to speed up' is [formal | informal]? ✓ informal What is a more formal way of saying the same thing? ✓ to accelerate Find the mistake in register 'It is recognised jargon can speed up communication' 〆mix of formal & informal register ! pay attention to collocations → enhance > accelerate communication ✓ jargon may enhance communication Which sentence has a [formal | informal] register? 1) It is recognised jargon may enhance communication ✓ formal 2) We realise jargon can speed up communication ✓ informal pg 31 ex 4 language focus set for homework pg 31 ex 5 writing a memo ]]> to enhance = to improve the quality, amount, or strength of something adjacent = next to alleviated = made easier to bear to alleviate = to lighten or lessen the force or weight of forthwith = immediately to solicit = to ask sb for sth, such as support, money, or information; to try to get sth or persuade sb to do sth breakdown = division of something into smaller parts; detailed information that you get by studying a set of figures froze freeze people At this period of time there is no any (such) technology ...and you tell give | explain the general structure ]]> 20230424 15:45-16:45 15:30-16:30 1.5 1666 -5000 active Case study Pampas Leather Company (2/2) - Writing guidelines Writing memos Support stories - Writing for style (1/3) By the end of this session you will have studied Read & complete the gaps in the following excerpt adapted for practising articles. 30 Years Later, 'Wall Street' Is More Relevant Than Ever by J. Maureen Henderson Forbes key to exercise Check your answers with the key at the end of the file wall_street_is_more_relevant_than_ever_adapted_for_practising_articles.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf icons8-hand-with-pen-100.png Negotiation deal → recap the terms & conditions you have envisaged during the initial negotiation → make a tentative offer (send the link to your google doc (in edit mode!) (next lesson?) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Writing Memos Officialese vs plain English pg 30 ex 2 3 model & analysis the_business_upper_intermediate_2_0_students_book_pg30-31_writing_memos_officialese_vs_plain_english.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook 〆outsourcing to China rather far from both Argentina and USA 〆meeting deadlines by outsourcing overseas 〆cheaper labour force to the detriment of quality ✓ current economic situation not favourable to selling luxury goods like the Clubman jacket (...) pg 89 task pg 89 role play
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]]> active textbook DVD case study commentary Feedback Why is it important to build a sustainable relationship? ✓ need repeat-business → think not only about your profit but also your partner's What risks are they facing? ✓ couldn't return unsold goods featuring the label of the distributor ✓ cultural differences ✓ focus too much on details & terms of the contract Conclusion: ✓ look for a long term relationship rather than big volumes → be honest about your needs 〆don't bluff → share risks equally & fairly ✓ work together and not against each other e.g. when distributor is not supporting promotion & development of brand awareness = reach a win-win solution How can you work creatively to reach a win/win outcome? e.g. offer to put in touch with another local distributor focusing on the luxury sector for the Clubman jacket e.g. consider on-line sales with a wider assessment (...) ✓ try signing a pilot contract to check if you are on the same wavelength ≠ needn't try sharing profit on a 50/50 basis ]]> 1 Strengths and weaknesses active deck_shuffled_lines_halign (strengths) (weaknesses) ]]> 2 Opportunities and threats active deck_shuffled_lines_halign (Opportunities) (Threats) ]]> Bottoms Up - Writing skills 1 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes active deck_shuffled_lines_valign shuffled_lines deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign A participial phrase at the beginning of a sentence must refer to the grammatical subject. In a series of three or more terms with a single conjunction, use a comma after each term except the last. An article or a preposition applying to all the members of a series must either be used only before the first term or else be repeated before each term. Don't use commas instead of full stops. Inversion in the restrictive clause Inversion in the main clause Don't repeat the negative form in the main clause Use modifiers before the word they modify ]]> . Obviously obviously lacking expertise in this field. Use modifiers before the word they modify NotAll the members were were present. He only found only the two biggest mistakes. Inversion in the restrictive clause Not only did he sent send a message, he also rang Inversion in the main clause Not until he compared prices did he accepted accept the offer Don't repeat the negative form in the main clause Under no circumstances shouldn't should you ask for help ]]> 20230424 hw20230428 2 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes active prep_deck_shuffled_lines_halign deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign Correct the mistakes.]]> Use the same tense in descriptions to avoid confusion. Backshift one tense in reported speech unless you want to emphasise the situation is still true. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. Use a relative pronoun and its clause after the noun it defines. Keep correlative conjunctions grammatically balanced ]]> Use the same tense in descriptions to avoid confusion. 〆Since a mistake has been made, the manager was trying to understand who had made it. ✓ Since a mistake was made, the manager was trying to understand who made it. Backshift one tense in reported speech unless you want to emphasise the situation is still true. 〆The team lead asked staff members if they have read the report. (Have you read the report?) ✓ The team lead asked staff members if they had read the report. (present perfect → past perfect) 〆Despite apparent sell-out, the salesperson confirmed goods were still available at the warehouse. ✓ Despite apparent sell-out, the salesperson confirmed goods are still available at the warehouse. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. 〆The CEO, in his annual report to shareholders, provides a detailed breakdown of dividends. ✓ In his annual report to shareholders, the CEO provides a detailed breakdown of dividends. Use a relative pronoun and its clause after the noun it defines 〆There is a design flaw in the product, which is rather costly. (costly → product OR design flaw?) ✓ In the product there is a design flaw which|that is rather costly. (which | that = relative pronoun in a defining clause, no comma) Keep correlative conjunctions grammatically balanced 〆It was both a time-consuming webinar and quite irrelevant to us. ✓ The webinar was both time-consuming and quite irrelevant to us. 〆The KPIs are not only to sell more but also that we have to improve quality. ✓ The KPIs are not only to sell more but also to improve quality. ]]> this such issue From On the one hand, it could be not bad... If you willknow how will you will build the strategy I couldn't understand nothing anything It would live be viable only if... ]]> 20230421 15:30-16:30 15:45-16:45 1.5 1666 -2500 active Case study Pampas Leather Company (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 138 Information file reading → prepare role play market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook 〆outsourcing to China rather far from both Argentina and USA 〆meeting deadlines by outsourcing overseas 〆cheaper labour force to the detriment of quality ✓ current economic situation not favourable to selling luxury goods like the Clubman jacket (...) pg 89 task pg 89 role play
roleplay
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]]> figured out realised | understood including Miele's retail pyramid including the Miele retail pyramid Our discount policy tells states that | consists of that for pilot sales... ]]> 20230417 15:45-16:45 15:30-16:30 1.5 1666 0 active Case study Locating a recycling centre (2/2) | Case study Pampas Leather Company Case study Pampas Leather Company By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson The Business Intermediate 2.0 Case study Phoenix icons8-hand-with-pen-100.png pg 85 ex 7 writing (send the link to your google doc (in edit mode!) the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 background reading market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook active textbook ✓ explain how quality is achieved ✓ justify why American buyers will be interested in Argentinian manufacture (...) pg 89 background reading T / Cl Preparing for the negotiation What concessions can Pampas make? ✓ re-label the jackets under the name of WCA (American distributor) → may boost sales instead of using own brand name ✓ cut costs on brand awareness 〆is already well-established & selling world-wide → no interest in agreeing to sell unbranded items (...) What will be your BATNA? ✓ shorter lead time (Argentina relatively close to the USA) ✓ minimum quantity of best-selling jackets (...) What proposals will your probe? ✓ volumes ✓ non-inclusive rights (Pampas may sell its own assortment too) ✓ long-term contract → try pilot assortment sales? (...) ]]> apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores to lose sight of the bigger picture = to see the trees but not the forest fairly = in a fair and reasonable way; honestly; to some extent but not very BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action the building of a new Phoenix plant We discussed building of a new Phoenix plant ...for some fashion conscious people ]]> 20230414 15:30-16:30 15:45-16:45 1.5 1666 5000 20230419 2500 active Case study Locating a recycling centre By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Grammar and vocabulary for CAE and Proficiency by Longman Limiting & negative adverbial phrases pg 118 review grammar structures pg 119 ex 1 2 3 4 grammar grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson The Business Intermediate 2.0 Case study Phoenix icons8-reading-100.png pg 84 ex 2 reading the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20191010-1219 Inversion after limiting adverbials active review active textbook pg 119 ex 1 2 3 4 grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf Feedback ]]> Market Leader 3rd edition B1 active textbook 〆 dump them in a landfill?! (...) Would you like to live near a recycling centre? (...) pg 84 ex 1 discussion T / Cl How high tech do you think this company is / could be? ✓ scanners & cameras automatically segregate waste ✓ robots help recycling as efficiently as possible (...) pg 84 ex 2 reading T / Cl Would you locate a recycling centre in the old town? (...) ]]> active textbook tmp_pdf/the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u6_2.39.mp3 pg 85 ex 4 5 discussion pg 116 group A planning dept pg 118 group B residents pg 121 group C Phoenix T / Cl Could you include a museum and a research centre attached to the recycling facility to justify its location close to the school? ✓ operation 'charm & diplomacy' (...) pg 85 ex 6 role play ]]> hazardous /ˈhæzədəs/ = risky, dangerous to ensure = to make sure, make certain recycling = act of processing used or abandoned materials for use in creating new products landfill = area of land where large amounts of waste material are buried under the earth cause (for the good ~) = idea that people support or fight for; дело (правое, благородное и т.п) to charm = to please or attract sb in order to make them like you or do what you want to be concerned by = to worry about prohibitive = preventing people from doing sth; discouraging the scratch Not until did they realise their mistake the contract was signed did they realise their mistake From On the one hand, there is a lot of material to be recycled Your vision must be ambition ambitious If you build exactly near to one a | the park... If they're ready to provide tax incentives | allowances | vacation ]]> 20230410 15:45-16:45 15:30-16:30 1.5 1666 0 active Defusing tension By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Considering alternatives 20230403 hw20230407 pix/icons8-metronome-filled-100_white.png You work for the Rockdale Centre. Consider alternative solutions. → practise conditionals 2 Considering alternatives 20230403 hw20230407 pix/icons8-metronome-filled-100_white.png pix/icons8-collaboration-100_white.png pix/icons8-dictionary-100_white.png active edit_ol_qa prep_ol_qa You work for the Rockdale Centre. Consider alternative solutions. Supposing that employees gathered to protest, I would try to take advantage of the situation and show the Rockdale centre can manage such challenges show you can manage challenges If we meet unauthorised reporters we will escort them out of the premises to escort = to accompany Should 1 000 protesters come we could use helicopters to evacuate VIPs evacuate If you step down to pressure once, you won't be perceived as a reliable partner to be perceived as If we had organised an interview with Hamilton before announcing his participation in the event we would not have such a dilemma now dilemma Had all conferences in the world been cancelled each time disruptions by protesters were expected, no conference would have made it possible to exchange new ideas no exchange of ideas possible 3 Role play role_play active Find means to defuse tension before the event. Then, re-consider if you should go ahead with the conference or cancel it. Recycle new expressions and language. You want to cancel the event or at least stop Carl Hamilton from attending. ✓ Had we known about accusations of dumping toxic waste earlier, we wouldn't have invited him in the first place! ✓ If we met Hamilton to understand his viewpoint on allegations of pollution, we could take a more informed decision... 〆Should anyone get hurt no organisation will ever want to come back here! 〆Won't VIPs call off their visit if they find out their security is at risk? You want Carl Hamilton to be a speaker and prove the Rockdale Centre can manage such challenges. ✓ If we run the event as planned we could turn a threat into an opportunity! ✓ We would build a reputation for reliability & crisis management. → What if we arranged a meeting between the protest leaders & Hamilton before the conference actually begins? ✓ extra Tv coverage of the event ✓ good publicity active textbook SSS support their opinion → use mixed conditionals from pg 71 ex 4 ]]> 20190912-1423 Inversion after negative adverbials active grammar Watch out After 'not until', 'only when' and 'only after' the inversion is in the main part of the sentence. Which is more logical? 1) I read a book only after I have read its review 2) I read its review only after I have read the book ✓ 1) Which is the main clause? 1) I read a book (only after) 2) I have read its review ✓ 1) (only after) 2) I have read its review = restrictive condition Where is the inversion: clause 1) or clause 2) 〆 Only after have I read its review | I read a book ✓ Only after I have read its review | do I read a book = limiting adverbial w/o inversion | main clause with inversion ]]> active textbook limiting adverbials mindmap
limiting_adverbials_mindmap.pdf ]]> 20191010-1219 Inversion after limiting adverbials active review allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth) = public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal fire extinguisher = metal container with water or chemicals inside for putting out small fires agile = able to think quickly and in an intelligent way; able to move quickly and easily to accuse ~ sb (of sth) = to say that sb has done sth wrong or is guilty of sth famouset most famous rap singer ]]> 20230403 15:45-16:45 15:30-16:30 1.5 1666 5000 20230410 2500 active Risk assessment Taking measures to mitigate risks By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 72 ex 4 vocab pg 73 ex 6 vocab lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf ✓ local zoologists, vets (experienced in dealing w/ wild animals) ✓ public authorities (in charge of managing natural catastrophe) What skills would you need? ✓ analytical skills ✓ being able to anticipate potential problems (fire, natural disasters, threats to health) ✓ experienced in ensuring procedures are in place in case of emergency ✓ quick decision making (military discipline) pg 72 ex 1 2 3 listening lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_3.ogg Lexical material: What if, unless, provided that, supposing, in which case set for homework pg 72 ex 4 vocab pg 72 ex 5 speaking ]]> In case of vs if active grammar the case of = reason → would be configured ≠ because of being deployed ✓ when (= if) = condition → would be configured if they were deployed [If | In case] the Customer receives a written notice from the Contractor, it shall provide the requested documents. - if = only when it receives a written notice → condition - in case = before the transaction begins → reason ]]> active textbook Grammar: Conjunctions pg 73 ex 6 vocab pg 73 ex 7 vocab word focus: connectors feedback ]]> active textbook ]]> 1 Anticipating risks active edit_2columns_2qa List risks and preventive measures to ensure the safety of the event. Risk assessment: 〆wild fire in surrounding woods 〆hungry wild bears 〆presence of paparazzi 〆car park = potential bottleneck (because it is too small) 〆restrict access to activists disrupting the conference 〆activists hiding in caves or woods Preventive measures: → patrol surrounding caves & woods → use different accesses to avoid traffic congestion ✓ entrance A for VIP → provide limousine for VIP ✓ entrance B for the press → reserve car park for the press ✓ entrance C for visitors → schedule a shuttle for visitors → video monitoring of the river bank ✓ rescue boat at disposal ✓ carry out security checks before visitors reach entrances ✓ locate smoking areas within the building only ✓ set out procedures in case of emergency active textbook lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_4.ogg pg 73 ex 10 speaking ]]> 2 Considering alternatives 20230403 hw20230407 pix/icons8-metronome-filled-100_white.png pix/icons8-collaboration-100_white.png pix/icons8-dictionary-100_white.png active prep_ol_qa edit_ol_qa You work for the Rockdale Centre. Consider alternative solutions. Supposing that employees gathered to protest, I would try to take advantage of the situation and show the Rockdale centre can manage such challenges show you can manage challenges If we meet unauthorised reporters we will escort them out of the premises to escort = to accompany Should 1 000 protesters come we could use helicopters to evacuate VIPs evacuate If you step down to pressure once, you won't be perceived as a reliable partner to be perceived as If we had organised an interview with Hamilton before announcing his participation in the event we would not have such a dilemma now dilemma Had all conferences in the world been cancelled each time disruptions by protesters were expected, no conference would have made it possible to exchange new ideas no exchange of ideas possible to reassure /ˌriːəˈʃɔːr/ = to comfort someone and stop them from worrying to dispatch ~ sb/sth (to ...) (formal) = to send sb/sth somewhere, especially for a special purpose to blow up = to break or destroy or to be destroyed by explosion circumstance = conditions and facts that are connected with and affect a situation, an event or an action faulty = not perfect; not working or made correctly bizarre = strange, odd confident = sure of oneself outbreak = sudden eruption of anger, war, disease, rebellion, etc in case = because of a possibility of something happening, being needed, etc; in connection with someone or something, or in the situation of something; an in case-clause gives a reason while an if-clause describes a condition supposing that = used to ask sb to pretend that sth is true or to imagine that sth will happen provided that = (only) if - used to emphasise if; impose specific conditions or set limits on a situation; as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen to escort sb from = to accompany to patrol = to walk or travel around an area, esp. at regular intervals, in order to protect or supervise it squad = section of a police force that deals with a particular type of crime; group of players or competitors from which a team is chosen for a particular game or match to close off = to isolate or separate premises = building and land near to it that a business owns or uses disruption = act of delaying or interrupting the continuity riverbank = ground along either side of a river allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth) = public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal fire extinguisher = metal container with water or chemicals inside for putting out small fires agile = able to think quickly and in an intelligent way; able to move quickly and easily to accuse ~ sb (of sth) = to say that sb has done sth wrong or is guilty of sth will would check the invitation list ]]> 20230331 15:30-16:30 1.5 1666 2500 20230401 0 active Mixed conditionals - review By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 71 ex 6 grammar pg 72 ex 4 vocab lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook pg 71 ex 6 grammar ]]> active textbook conditionals mindmap ]]> 20210423-1523 If clause + will (result in the main clause) active grammar 20230327 15:45-16:45 15:30-16:30 1.5 1666 2500 20230327 0 active Finding fixes By the end of this session you will have studied print Download onto your tablet or print the following pdf. English Grammar in Use - Intermediate 3rd ed - Murphy Unit 40 Third conditional icons8-hand-with-pen-100.png Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_intermediate_3rd_ed_murphy_cambridge_unit40_if_3rd_conditional_key.pdf smartphone or tablet device print Download onto your tablet or print the following pdf. conditionals_mindmap.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> Lifestyle B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png What are these 2 men in the photo doing? Are they well equipped? ✓ they are finding fixes ✓ wear a helmet & appropriate outfit fix = (informal) solution to a problem, especially an easy or temporary one Could they have prepared better to such glitches? or are these usual teething problems? ✓ get a ladder (...) glitch = (informal) small problem or fault that stops sth working successfully teething problems = small problems that a company, product, system, etc. has at the beginning If you were in their situation, what would you do? ✓ call maintenance (...) What are contingencies? How do you deal with them? → make contingency plans contingency = events that may or may not happen, possibility black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences active textbook pg 70 ex 1 speaking ]]> active textbook tmp_pdf/lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_1.ogg Grammar: Mixed conditionals pg 71 ex 4 grammar ]]> 20190618-0937 Conditionals active decks deck_of_phrases_conditionals.csv 20190624-1736 active review active textbook conditionals mindmap ]]> teething = small problems that a company, product, system, etc. has at the beginning;Despite different teething problems our company is anticipating a prosperous year 2023 black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences fix = (informal) solution to a problem, especially an easy or temporary one glitch = (informal) small problem or fault that stops sth working successfully to pre-empt = to prevent something from happening by taking action first runway = long narrow strip of ground with a hard surface that an aircraft takes off from and lands on to breach = not to keep to an agreement or not keep a promise it is not polite enough polite ]]> 20230324 15:30-16:30 15:00-16:00 1.5 1666 2500 20230326 0 active Manners and etiquette - Improving communication & interpersonal skills By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use Advanced, Hewings Unit 14 Future continuous Unit 15 Future perfect, be + infinitive, future perfect continuous icons8-hand-with-pen-100.png Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_advanced_hewings_cambridge_unit14-15_future_continuous_future_perfect_w_key.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_042.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_043.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_044.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_045.ogg T / Cl Is the bank growing too fast? to the detriment of older customers? (...) What is the most important for a bank? ✓ data security & confidentiality → no way to outsource IT to a 3rd party?! pg 33 ex 5 discussion ]]> 2 Follow-up active edit_ol_qa pix/icons8-collaboration-100_white.png How would you expand the bank's business? What stages would you go through? ✓ centralise to ensure same procedures & standards are running in all subsidiaries ✓ replicate, make information redundant for increased reliability through a computer grid What do you think were the reasons for recruiting S.Finlay in the first place? ✓ manage the expansion ✓ meet the rising demand for electronic services ≠ outsource IT What skills does S.Finlay need to improve? What training does he need? 〆managers & sys admins don't understand S.Finlay's strategy 〆staff members don't understand S.Finlay's strategy → share vision = like many IT gurus, S.Finlay may be less skilled at managing people → improve change management skills → communicate action plans better What are your conclusions? Should S.Finlay be replaced? ✓ give oneself the means to achieve your goals ✓ recruit more experienced staff ✓ S.Finlay needs to improve his communication & interpersonal skills to manage more efficiently active textbook ]]> active textbook Strengths Weaknesses Opportunities Threats ]]> deliberate = done on purpose rather than by accident; planned malicious = intending or intended to do harm can't make an omelette without breaking (some) eggs = to achieve a certain goal one must sometimes incur damage, experience difficulties, or make sacrifices to the detriment of = at the cost of exhausted = very tired to get rid of sb/sth = to make yourself free of sb/sth that is annoying you or that you do not want; to throw sth away to blame ~ sb/sth (for sth) | ~ sth on sb/sth = to think or say that sb/sth is responsible for sth bad to claim = to say that sth is true although it has not been proved and other people may not believe it; to demand or ask for sth because you believe it is your legal right to own or to have it glitch = (informal) a small problem or fault that stops sth working successfully, e.g. A few technical glitches forced us to postpone the demonstration; sudden irregularity or malfunction (of equipment etc.) demanding = (of a person) expecting a lot of work or attention from others; not easily satisfied any feedback regarding language In From my point of view He was centralised the computer system From other side On the other hand it's very common when for people to leave the company ]]> 20230320 15:00-16:00 15:30-16:30 1.5 1666 2500 20230320 0 active Rising star makes sparks fly By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 32 ex 2 reading Rising star makes sparks fly pg 32 ex 3 memo analysis the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf schedule Agenda - to be confirmed 20230217+20+22 career interview 20230222+27+03 business case 20230303+06 business case + leadership style discussion 20230310 CV review + career interview drill (cf on-line assessment plan) 20230313 leadership style discussion 20230315 on-line assessment ✓ career interview ✓ business case ✓ leadership style discussion zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business Upper Intermediate 2.0 B2 2 Information technology IT downtime, hardware upgrade, soft skills retraining Collecting feedback, suggesting solutions Conflict management (when sparks fly) Meteor Bank active textbook 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png When and why would experienced staff resign? ✓ disagreement with hierarchy ✓ resistance to change ✓ better work opportunities from the competition What knowledge management and/or security issues are likely when experienced staff leave a company? 〆customer dissatisfaction (due to lack of personalised service) 〆delays in delivery 〆longer work hours What kind of manager & set of skills are needed when rejuvenating a company's workflow? ✓ a manager with determination that is not offending other people ✓ being result oriented in a way that is not working against employees' workflow ✓ diplomacy with senior staff to rejuvenate = to make young again active textbook Lexical material: Staff turnover, restructuring, downtime pg 32 ex 1 discussion T / Cl What kind of person is a rising star: ambitious, determined, workaholic? (...) Such a rising star will make changes that are probably easy - or difficult - to put in place? ✓ probably generate resistance → make sparks fly to make sparks fly = to increase risks of a dispute, to clash pg 32 ex 2 reading Rising star makes sparks fly ]]> active textbook ✓ will drag = future simple → promise ]]> 20210630-1227 Arrangements, plans, promises and intentions active decks deck_of_phrases_future_arrangements_plans_promises_intentions.csv 20190418-1837 Future forms active decks deck_of_phrases_future_forms.csv active textbook future forms mindmap
future_forms_mindmap.pdf ]]> turnover = rate at which employees leave a company and are replaced by other people job rotation = practice of changing staff at frequent intervals by discharges and substitutions teething = small problems that a company, product, system, etc. has at the beginning to irritate = to annoy sb, especially by sth you continuously do or by sth that continuously happens to make sparks fly = to increase risks of a dispute, to clash lenient = not as strict as expected when punishing sb or when making sure that rules are obeyed to drag = to pull sb/sth along with effort and difficulty to rejuvenate = to make young again to beat about the bush = to talk a lot, but avoid directly addressing the most important point have always prepare prepared better I felt myself much more confident ]]> 20230313 15:00-16:00 15:30-16:30 1.5 1666 2500 20230314 0 active Managing people Managing people the hard way SC - Improving communication & interpersonal skills By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 44 ex 2 3 reading pg 45 Are you the manager that people love to hate? the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf schedule Agenda - to be confirmed 20230217+20+22 career interview 20230222+27+03 business case 20230303+06 business case + leadership style discussion 20230310 CV review + career interview drill (cf on-line assessment plan) 20230313 leadership style discussion 20230315 on-line assessment ✓ career interview ✓ business case ✓ leadership style discussion zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business Advanced C1 Unit 4.1 Management style 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. Which management style is more effective [authoritarian | democratic]? ✓ depends on context ✓ depends on professional experience and maturity of both the manager and their team members e.g. control freaks rely heavily on micromanagement in developing economies because they don't trust their staff to be responsible enough maturity = quality of thinking and behaving in a sensible, adult manner; state of being fully grown or developed What are the advantages of an authoritarian management style? ✓ faster ✓ better results autocratic = authoritarian, offensively self-assured or given to exercising usually unwarranted power What are the pros of a democratic management style? ✓ encourage better work environment & relationships among people ✓ involve staff in the decision-making process ✓ strive to achieve longer term goals ✓ fosters creativity & innovation to foster = to promote the growth of What recommendations can you make about management styles? ✓ train both leader & autocratic management styles ✓ be flexible but preserve your spine ✓ be responsible for decisions based on team feedback ✓ support & defend staff members performance spine = backbone; row of small bones that are connected together down the middle of the back active textbook T / Cl What kind of manager is better at building team spirit? ✓ sports coach What sort of manager is likely to show more empathy? ✓ a parent pg 44 ex 1 discussion Lexical material: Management styles pg 44 ex 2 reading pg 44 ex 3 vocab ]]> active textbook T / Cl When would you need to sugarcoat problems? ✓ in a crisis to avoid panic pg 44 ex 3 vocab Functional language: Describing profiles (Johari Window) ]]> 1 pix/icons8-collaboration-100_white.png Johari Window active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign
known to you
not known to you
known to others
not known to others
]]> active textbook empty_chart.png T / Cl Imagine a chart with a scale of 9 on both axes x means, as a manager, you believe people need to be threatened y means, as a manager, you believe people need satisfaction Where is 9:1? ✓ x axis far right ✓ y axis bottom Where would be a field marshal? ✓ 9:1 pg 44 ex 4 5 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_50.ogg the_business_advanced_audio_cd01_50.ogg pg 44 ex 6 discussion ]]> 1 Adapting management styles active edit_ol_qa pix/icons8-collaboration-100_white.png McGregor - Theory X and Theory Y Management
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Hersey & Blanchard - Situational leadership

hersey_and_blanchard_situational_management_chart.pngsituational_leadership_2_hersey_blanchard.jpgsituational_leadership_curve_hersey_blanchard.jpg

Blake & Mouton - Managerial chart

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Robert & Dorothy Bolton - Conflict management chart

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Kilmann - Conflict management chart

kilmann_conflict_management_chart.png
]]> How can you use the management charts to understand your manager better, or be a better manager yourself? ✓ interpret their management style → read between the lines (what is meant vs what is said) ✓ make feedback constructive → take criticism with a pinch of salt ✓ anticipate their expectations → mitigate or sugar-coat challenges if relevant ✓ voice your plans in-line with their strategies → explain your concern for production ✓ use language appropriate to the context → distinguish registers (incl. coherent lexical material and intonation) When is delegating / observing the wrong management style? 〆just a way to hide the manager's lack of competences, guidance and/or feedback = nobody knows about the details of your work better than you do What management style(s) do you need for a start up? ✓ produce or perish at the early stages ✓ telling / directing How should managers deal with trade union strikes? ✓ try a more accommodating style 〆making too many concessions to keep trade unions happy What management style(s) are best to mitigate a crisis? ✓ be an assertive driver 〆avoid produce or perish Have you ever had managers who were behaving in an extremely competitive manner? ✓ for some managers demonstrating their leadership could be just a lifestyle 〆rivalry among departments generates a conflictual atmosphere ≠ everyone should have a fair chance of winning → competitive environment should stimulate staff & be constructive When can you consider a conflict has been solved in a successful way? ✓ avoided compromising = when both parties lose ✓ manage collaborating = when both parties make a synergy demeanour /,di'mi:nə:/ = way that sb looks or behaves phoney /ˈfəunɪ/ = (informal, disapproving) not real or true; false, and trying to deceive people brusque /'brəsk/ = using very few words and sounding rude to concede = sth (to sb) | ~ sb sth to admit that sth is true, logical, etc to bark out sth = to give orders, ask questions, etc. in a loud, unfriendly way to solicit sth (from sb) | ~ (sb) (for sth) = to ask sb for sth, such as support, money, or information; to try to get sth or persuade sb to do sth abrasive = rude and unkind; acting in a way that may hurt other people's feelings field marshal = officer holding the highest rank in the army rebel = person who takes part in an armed rebellion against the constituted authority street fighter = contestant who is very aggressive and willing to use underhand methods to sugarcoat = to cause to appear more pleasant or appealing to preserve = to keep a particular quality, feature, etc.; to make sure that sth is kept spine = backbone; row of small bones that are connected together down the middle of the back assertiveness = aggressive self-assurance; given to making bold assertions gee /'dʒi:/ = exclamation (especially AmE) a word that some people use to show that they are surprised, impressed or annoyed to belittle = to make sb or the things that sb does seem unimportant scapegoat = someone who is punished for the errors of others for on printing You won't have any zones for negotiating room for manoeuvre ]]> expertise /,ekspə:'ti:z/ metaphor /ˈmetəfə/ 20230310 17:00-18:00 15:30-16:30 15:00-16:00 1.5 1666 2500 20230312 0 active CV feedback By the end of this session you will have studied CV - on-line version for collaborative editing https://docs.google.com/document/d/1dGkipD0VfKE4gnADHHuKKr3weciupLyiX7Eugob8T2Q/edit?usp=sharing smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 44 ex 2 3 reading pg 45 Are you the manager that people love to hate? the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf schedule Agenda - to be confirmed 20230217+20+22 career interview 20230222+27+03 business case 20230303+06 business case + leadership style discussion 20230310 CV review + career interview drill (cf on-line assessment plan) 20230313 leadership style discussion 20230315 on-line assessment ✓ career interview ✓ business case ✓ leadership style discussion zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook https://docs.google.com/document/d/1dGkipD0VfKE4gnADHHuKKr3weciupLyiX7Eugob8T2Q/edit?usp=sharing T / Cl Feedback ]]> active textbook There will be 3 stages to the assessment: A business case, a leadership presentation, and a career interview. Each will last c.60 minutes and there will be 2 assessors present for each part. Business case: (44 pages) Objective is to assess commercial acumen and the Miele competencies No preparation is required for the business case, the business case will be on a fictional company to ensure objectivity in the assessment. You will be given 1 hour to assess, analyse and interpret the information provided. You will then have 20 minutes to present your proposal, following which there will be questions from the assessors. Leadership example: Objective - is to understand your leadership style, how you lead others and how you create the environment for a high performing organisation. For the leadership example, you will have 20 minutes to present, followed by questions from the assessors. Please pre-prepare your input based on the task below: Share an example of how you have led cultural change in your/an organisation – how did you approach the task, what was the impact on employees and the business? What did you learn? Career interview: Objective – to assess career to date, achievements and learning, validate aspiration and discuss personal development No presentation required. This will be an interview based on your career to date, aspirations and ambition, and your personal learning journey. ]]> 20230306 15:00-16:00 15:30-16:30 1.5 1666 2500 20230306 0 active Making staff feel safe By the end of this session you will have studied Agenda - to be confirmed 20230217+20+22 career interview 20230222+27+03 business case 20230303+06 business case + leadership style discussion 20230310+13 leadership style discussion 20230315 on-line assessment ✓ career interview ✓ business case ✓ leadership style discussion zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20230303 1 Why good leaders make you feel safe? hw20230306 pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> 1 Carrot or stick? active edit_ol_qa pix/icons8-collaboration-100_white.png Some people believe work in a nuclear power plant is more pleasant and less stressful than in a commercial company? Why? ✓ life-long employment ✓ less competitive environment → feel safe at work 〆creativity & initiative means taking risks life-long employment = promise by a company to an employee that they will have a job for their whole working life Which is the most efficient way of managing people: the carrot or the stick? Why? What does it depend on? ✓ threatening can be faster only in the short term ✓ motivation works better in the long term → depends on staff, corporate culture... How should management styles adapt to the subordinates professional experience & social maturity? ✓ many people don't want to be held responsible 〆could be punished by a society that is not ready to be wrong → coach younger staff members to understand your corporate culture Should a good leader be able to work in different industries because they are expected to manage people rather than be specialists? ✓ soft skills become more important than hard skills = coaching, motivating, grooming... soft skills = aka common skills or core skills, skills applicable to all professions, and include critical thinking, problem solving, public speaking, professional writing, teamwork, digital literacy, leadership, professional attitude, work ethic, career management and intercultural fluency hard skills = job-specific abilities or knowledge learned through education, hands-on experience, or training Should management styles embrace mentoring of new hires? ✓ managers are inspirational, may be a role model 〆peer review may be more effective → adequate induction is essential ✓ formal knowledge about the company ✓ understanding of the corporate culture mentoring to understand new hires needs & difficulties → mentors should also be trained! to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc; to include How often do leaders groom their successors? Is it important? 〆leaders may be afraid of future competition → depends on mutual trust ✓ genuine leaders are not afraid to be ousted because they put corporate success first to groom sb (for / as sth) = to prepare or train sb for an important job or position to oust = to force sb out of a job or position of power, especially in order to take their place Why should leaders make staff feel safe? ✓ motivated staff will work better in the long term ✓ more loyal staff can concentrate on performance and not be distracted by external difficulties How can good leaders actually make you feel safe? ✓ treat everyone equally ✓ support employee's initiatives ✓ understand what staff members can and can't do ✓ foster talent development ✓ assign interesting, challenging tasks = create a climate of trust → take risks too = shared responsibility maternity leave, paid vacation... to foster = to promote the growth of 20230303 1 Why good leaders make you feel safe? hw20230306 active edit_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> why_good_leaders_make_you_feel_safe_simon_sinek-lmyzmtpvodo.mp4 Why was Captain Swenson recognised? [00:52] ✓ ran into live fire when caught in an ambush in Afghanistan ✓ rescued the wounded ✓ pulled out the dead = brave → reminiscent of a hero? to recognise = to express obligation, thanks, or gratitude for What is remarkable about what Captain Swenson did? [01:36] ✓ he kissed his wounded soldier who was being evacuated by helicopter → emotional intelligence? emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict What is the difference in making sacrifices in the army and in business? [02:06] ✓ in the army, they're willing to sacrifice themselves so that others may gain → leaders are rewarded with a medal ✓ in business, leaders give bonuses to people who are ready to sacrifice others so that leaders may gain = opposite action Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? Can employees in business be motivated in the same way? [02:30] 〆their environment doesn't define how they act ✓ they would sacrifice themselves for you (if you can create the right environment) → employees, like soldiers, may work harder if well motivated, or inspired → create the right environment vocation = type of work or way of life that you believe is especially suitable for you What is special about this environment? What are the 2 key ingredients? [03:01] ✓ trust ✓ cooperation ≠ words or instructions → empathy What is the circle of safety? [03:52] ✓ an area where the tribe of social animals collaborate together → feel safe ✓ protect against external danger = feeling of trust & cooperation How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? [05:44] 〆if you don't follow the rules → lose your job = don't trust their leaders What makes a good parent? How does this relate to managers? [06:36] ✓ giving love ✓ ensuring education ✓ teaching discipline ✓ providing support to make great achievements ✓ giving opportunities to try and fail → be a role model? How often should a manager give opportunities to try and fail? → create sandbox environments How many leaders prepare their successors? 〆lack of talent management 〆little concern for knowledge management = self-protection in Russia What is lifetime employment policy? [07:19] ✓ don't lay off staff for performance issues (because you wouldn't lay off children either) → coach when there is an issue 〆staff must understand it's part of their responsibility too to be productive Would you sacrifice numbers to save people? [08:18] ✓ in practice, reduce operational costs before labour costs because recruiting is time consuming 〆some circumstances may justify massive lay-offs to avoid bankruptcy 〆some state companies often suffer from over-staffing over-staffing = when a business has more employees than actually needed to handle the workload What is the difference between head counts and heart counts? [09:25] ✓ don't lay off staff during hard times ✓ people who feel safe will collaborate better & spontaneously make compromises = better to all suffer a little than one should suffer a lot How different are some of the recognised leaders at the top and unofficial leaders at the bottom? [10:22] ✓ many leaders at the top feature only authority 〆they lack empathy 〆they are not trusted ✓ leaders at the bottom (usually) lack authority → feature consideration for others ✓ they are trusted = create a safe environment Why are some staff members ready to sacrifice themselves? [11:24] ✓ because that's what their managers would do for them = guarantee of a safe environment for all ≠ networking → don't make staff members feel like a cogwheel in the system, or just a pawn in a board game = being Russian doesn't mean adhering to authoritarian management styles to adhere = to behave according to a particular law, rule, set of instructions, etc life-long employment = promise by a company to an employee that they will have a job for their whole working life soft skills = aka common skills or core skills, skills applicable to all professions, and include critical thinking, problem solving, public speaking, professional writing, teamwork, digital literacy, leadership, professional attitude, work ethic, career management and intercultural fluency hard skills = job-specific abilities or knowledge learned through education, hands-on experience, or training to groom = sb (for / as sth) to prepare or train sb for an important job or position to oust = to force sb out of a job or position of power, especially in order to take their place to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc; to include to sacrifice = to give up sth that is important or valuable to you in order to get or do sth that seems more important for yourself or for another person henpecked = man who people say is henpecked has a wife who is always telling him what to do, and is too weak to disagree with her to foster = to promote the growth of ambush = act of hiding and waiting for sb and then making a surprise attack on them reminiscent of = reminding you of sb/sth to recognise = to express obligation, thanks, or gratitude for emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict predisposition /'pri:dɪspə'zɪʃ(ə)n/ (to / towards sth) | ~ (to do sth) = condition that makes sb/sth likely to behave in a particular way or to suffer from a particular disease; предрасположение empathy with sb/sth | for sb/sth | between A and B = ability to understand another person's feelings, experience, etc to adhere = to behave according to a particular law, rule, set of instructions, etc include my value into contribute tothis challenge You need to understand what does it mean means From one side On the one hand soft skills are increasingly important... to have the right for to make mistakes They feel some angry angriness | irritation I must follow rules in other case otherwise | or else I will be fired Lifetime employment policy means you don't be aren't laid off for performance issue In the real world sometimes you need to lay off people but before do doing it (OR doing so) you need to try... ]]> 20230303 15:30-16:30 15:00-16:00 1.5 1666 2500 20230303 0 active Breaking the glass ceiling By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced icons8-reading-100.png pg 16 ex 2 reading the_business_mac_millan_advanced_students_book_pg16-17_the_glass_ceiling.pdf zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business C1 Unit 1 Personal development 1 hw20221025 The glass ceiling active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. Can gender impede career development? ✓ probably yes, though mostly at C position levels ✓ possibly more in business than politics to impede = to be a hindrance or obstacle to What is a metaphor for professional discrimination? ✓ the glass ceiling glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions What leads to a glass ceiling? ✓ excessive gender gap gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes What leads to emancipation & equal opportunities? ✓ positive discrimination by public services ✓ no censorship of feminism oriented content ✓ recognition of LGBT by the public opinion gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness LGBT = lesbian, gay, bisexual, and transgender overt /oʊˈvɝːt/ = done or shown publicly or in an obvious way and not secret Are today's men still as inflexible & intolerant as 50 years ago? 〆many men still tend to put women on a pedestal 〆many men still pamper their spouse patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible 1 pix/icons8-collaboration-100_white.png Johari Window (reminder) active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]>
known to you
not known to you
known to others
not known to others
]]> active textbook Until the 1980s men and women in the U.S. exhibited similar voting habits. Since then, however, women have been more likely than men to support the Democratic Party and liberal policies, particularly on issues such as equal employment opportunity, child care, and gun control. In contrast, in western Europe women historically have been more likely than men to support conservative political parties. source Britannica Concise Encyclopedia --> 1.6 Case study - The glass ceiling Lexical material: Equal opportunities, gender role, gender gap, glass ceiling pg 16 ex 1 2 discussion T / Cl What could 'overreaching authority' suggest about a woman in Spain? ✓ strong gender role in a patriarchal society pg 17 ex 3 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_12.ogg pg 17 ex 4 reading T / Cl Is Gemma writing more in American English or British English? to study [on | at] week ends ✓ on = American English ✓ at = British English pg 17 ex 5 discussion pg 17 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_13.ogg pg 17 ex 7 discussion ]]> 3 Conclusion active edit_ol_qa pix/icons8-collaboration-100_white.png the_business_advanced_gemma-s_johari_window.png ]]> Look at Gemma's Johari profile: is she hiding much? ✓ big facade = perhaps she lacks self confidence → might not succeed in Sweden → stay in Spain but move to another company? Look at Gemma's Johari profile: is everything clear & obvious? ✓ big arena = she is determined to succeed → we all know she will make a career whatever happens → go to Sweden Look at Gemma's Johari profile: is she not aware of too many things? ✓ big blind spot = she doesn't realise she won't make a career, either in Spain or Sweden → her boss or husband should tell her she has reached a glass ceiling? What are Gemma's options? 1 stop work & have a baby ✓ improve marketing skills 〆don't attend an MBA course? = give up having a real career? 2 move to Sweden ✓ make a career 〆end up divorcing? (...) What would you recommend (based on her Johari profile)? ✓ give up SEVS (because won't be able to make a career there anyway) ✓ attend relevant training (Xabi makes 'good money' now = they can afford it) ✓ go job hunting in Spain in a multinational firm = more likely to find equal opportunities 20230303 1 Why good leaders make you feel safe? hw20230306 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> Why was Captain Swenson recognised? ✓ ran into live fire when caught in an ambush in Afghanistan ✓ rescued the wounded ✓ pulled out the dead = brave → reminiscent of a hero? to recognise = to express obligation, thanks, or gratitude for What is remarkable about what Captain Swenson did? ✓ he kissed his wounded soldier who was being evacuated by helicopter → emotional intelligence? emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict What is the difference in making sacrifices in the army and in business? ✓ in the army, they're willing to sacrifice themselves so that others may gain → leaders are rewarded with a medal ✓ in business, leaders give bonuses to people who are ready to sacrifice others so that leaders may gain = opposite action Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? 〆their environment doesn't define how they act ✓ they would sacrifice themselves for you (if you can create the right environment) What is special about this environment? What are the 2 key ingredients? ✓ trust ✓ cooperation ≠ words or instructions → empathy What is the circle of safety? ✓ an area where the tribe of social animals collaborate together → feel safe ✓ protect against external danger = feeling of trust & cooperation How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? 〆if you don't follow the rules → lose your job = don't trust their leaders What makes a good parent? ✓ giving love ✓ ensuring education ✓ teaching discipline ✓ providing support to make great achievements ✓ giving opportunities to try and fail → be a role model? How many leaders prepare their successors? 〆lack of talent management 〆little concern for knowledge management = self-protection in Russia What is lifetime employment policy? ✓ don't lay off staff for performance issues (because you wouldn't lay off children either) → coach when there is an issue Would you sacrifice numbers to save people? ✓ in practice, reduce operational costs before labour costs because recruiting is time consuming What is the difference between head counts and heart counts? ✓ don't lay off staff during hard times ✓ people who feel safe will collaborate better & spontaneously make compromises = better to all suffer a little than one should suffer a lot How different are some of the recognised leaders at the top and unofficial leaders at the bottom? ✓ many leaders at the top feature only authority 〆they lack empathy 〆they are not trusted ✓ leaders at the bottom (usually) lack authority → feature consideration for others ✓ they are trusted = create a safe environment Why are some staff members ready to sacrifice themselves? ✓ because that's what their managers would do for them = guarantee of a safe environment for all ≠ networking gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes to impede = to be a hindrance or obstacle to glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions sticky floor = metaphor to point to a discriminatory employment pattern that keeps workers, mainly women, in the lower ranks of the job scale, with low mobility and invisible barriers to career advancement to overreach = to fail by trying to achieve more than is possible to reconcile /'rekən,sail/ = to make (one thing) compatible with (another); to find a way in which two situations or beliefs that are opposed to each other can agree and exist together to sing praises = to express your approval or admiration for sb/sth to hit below the belt = disregarding the rules (from the notion of an illegal low blow in boxing) self-starter = energetic person with unusual initiative to beg = request urgently or persistently irritable = getting annoyed easily; showing your anger patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible overt /oʊˈvɝːt/ = done or shown publicly or in an obvious way and not secret LGBT = lesbian, gay, bisexual, and transgender (less ) (fewer) women It's just a question of the time Some people got to follow | make a career due to the fact their parents wanted it ]]> reconcile /'rekən,sail/ 20230227 15:00-16:00 15:30-16:30 1.5 1666 2500 20230227 0 active Case study Calisto By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Intermediate 2.0 Case study Calisto pg 98 ex 2 reading Dylan rocks instrument maker the_business_2_0_intermediate_b1_student_s_book_pg98-99_case_study_calisto.pdf schedule Agenda - to be confirmed 20230217+20+22 career interview 20230222+27+03 business case 20230303+06 leadership style discussion 〆6-week minimum for visa delivery (no 10-day fast track available any more) → meeting either in Schengen area or on-line zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 20230222 hw20230227 pix/icons8-hand-with-pen-100_white.png 5 Identifying support stories]]> Give 2-3 examples for the following categories/areas of interest. Explaining how you behave should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. The Business 2.0 B1 active textbook tmp_pdf/the_business_2_0_intermediate_b1_student_s_book_pg98-99_case_study_calisto.pdf Estimating probabilities of competing with market leaders ✓ good value for money is always attractive Can share value of a company or sales increase thanks to the charisma of the CEO? ✓ Steve Jobs ✓ Elon Musk ✓ Richard Branson ✓ Bill Gates (?) (...) pg 98 ex 1 discussion T / Cl How can small companies (e.g. Calisto, Reysonido) compete with a dominant market leader (e.g. Dylan)? Do they just need a charismatic CEO? ✓ identify market niches ✓ be different ✓ take risks (...) pg 98 ex 2 reading T / Cl How will smaller companies survive? either ✓ focus on a particular niche or ✓ manage operational expenses and perhaps... ✓ make an alliance ✓ merge pg 99 ex 3 listening for gist the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u7_2.49.mp3 pg 99 ex 4 listening for details the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u7_2.49.mp3
listening
pg 99 ex 5 discussion T / Cl Will you ruthlessly cut jobs as suggested in option 1? 〆Calisto has a long tradition in looking after its employees = only last option Is option 6 really an option? 〆selling off assets is not in accordance with a business spirit Is option 2 appealing? 〆shouldn't increase an already negative EBIT 〆option 2 is riskier than option 4 and with fewer advantages ✓ access to technology of Reysonido could be an advantage only if they're going to save jobs Is option 3 to cut prices 10% worth considering on the long term? 〆risky = circumstantial edge Is option 5 really reckless? 〆riskier than option 3 〆shouldn't increase an already negative EBIT How will you deal with redundancies if you choose option 4 (merger)? ✓ hope future growth will enable recruiting some staff back ✓ carry out fair assessment of doubling positions ✓ provide a good severance package Could a merger with IMM be the best option? ✓ lay-offs won't damage reputation of the company ✓ will beat both Reysonido & Dylan = sth you can trumpet about → best option ]]> EBIT = earnings before interest & tax ruthless = having no pity or compassion; (disapproving) (of people or their behaviour) hard and cruel; determined to get what you want and not caring if you hurt other people slick = done in a very impressive way that seems to need very little effort; (sometimes disapproving) done or made in a way that is clever and efficient but often does not seem to be sincere or lacks important ideas meteoric = becoming very successful very quickly to trumpet = to talk about sth publicly in a proud or enthusiastic way so as serious like as in Calisto Sometimes it's difficult to split distinguish charisma from slick marketing It will follow generate some redundancy redundancies It will price cost $3M ]]> 20230222 16:00-17:00 1.5 1666 2500 20230224 0 active Preparing for a job interview - Support stories By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 20230220 Preparing for a job interview pix/icons8-collaboration-100_white.png hw20230222 3 Answering questions with the STAR approach. 20230220 hw20230222n2 pix/icons8-collaboration-100_white.png active textbook Assessment meeting - mid March ✓ career interview ✓ business case ✓ leadership style discussion ]]> 3 20230220 Preparing for a job interview (2/2) hw20230222 Preparing for a job interview active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png hw20230220 Have you got any questions for us? sample questions: ✓ Do you provide extra training, MBA sponsorship, etc? instead of just a traditional induction programme... → close the gap due to relocation = you are interested in continuous training ✓ What career opportunities have you got in mind for me? ✓ Could you me tell me about the key drivers? direct sales? e-commerce? (incl. 3rd parties, collaboration w/ market places, e.g. Amazon) partner activation? → show you are ambitious → be smarter than the recruiter & ask them before they ask you What inspires you in a job? ✓ combination of technologies & practice of people skills ✓ achieving results = you feel like a hunter ✓ reaching objectives thanks to teamwork → show engineering / analytical skills as well abilities to communicate with people = potential for management Tell me about a failure. ✓ a solution was completely rejected ✓ lack of personal satisfaction (because exhausted & burnt out) after succeeding professionally at sth 1st international assignment 〆focused only on business 〆discarded family support → need to keep your energy levels ✓ choose an event that marked your career or left a memorable feeling (perhaps frustration, guilt, burnout...) → what lesson have you learnt? How do you measure success? ✓ use metrics, KPI, relevant benchmarking tools (e.g. completed tasks) ✓ compare metrics with personal feedback from managers → expect feedback not only when there are problems = praise is just as important as tangible feedback ✓ market share, engagement rate ✓ feedback from colleagues, consumers real success = how much you still want to make things change = when you don't burn out (unlike after most marathons)! → should keep you motivated ≠ not rest on your laurels to rest on one's laurels = to be satisfied with the success you have already won; stop trying to win new honours What can you do for us that someone else can't? ✓ manage all channels leadership, developer... sales ✓ engage team to multiply sales ✓ apply relevant sales services (first region to implement Power VI) 3 Answering questions with the STAR approach. hw20230222n2 active edit_ol_qa_writing edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Give me a specific example of a time at your company when you used good judgement and logic in solving a problem with a business solution. (S) Situation (T) Task (A) Action (R) Result (S) Situation In 2021 we had 2 accidents in the main factory that cost a million dollars and disrupted production. It was the first time we had a big explosion. Internal investigation identified the human factor as the cause. (Staff had changed technology but not procedures. They had failed to calculate the risk in the oxygen converter.) (T) Task Based on investigation results, we were tasked by the management council to provide a business solution dealing with risk management. (A) Action We suggested a series of actions to foster a risk culture in the company. It consisted firstly of general courses for managers. The following courses focused on mitigating risk with the supply chain, accounting, etc depending on staff's area of interest. (R) Result Our KPIs were to reach a zero fatality level as well as reduce the LTFR (Lost Time Injury Frequency Rate) from 1.5 to 0.5. LTFR = Lost Time Injury Frequency Rate → delegate tasks → manage expectations Describe a time when you experienced a stressful situation at work & dealt with it. (be careful not to answer with a chronological description!) (S) Situation (T) Task (A) Action (R) Result (S) Situation In the early days of the Covid pandemic, there were hardly no means of on-line communication beside Skype. Our objective was not to withhold on-going processes. Doing business on-line was a very stressful experience for staff who only knew how to provide a business service face to face. (T) Task We tested 6 solutions to provide our business services on-line. We had to identify the optimum solutions for both staff and clients. (A) Action We outsourced a customer-oriented software company who were able to create the most appropriate solutions tailored to our needs in close cooperation with us. (R) Result We ended up with a win-win solution. They now also sell this product to other companies and not only to us. What is your typical way of dealing with conflict? Give me an example how your environment has helped you to deal successfully with another person even when that individual may not have personally liked you (or vice versa). (S) Situation (T) Task (A) Action (R) Result (S) Situation Clients expect a single interlocutor when enquiring about business solutions, however we have currently 3 services ready to support their needs, and that can be confusing. (T) Task We need to put in place a CRM (customer relationship management) (A) Action One dept focuses on the production function. Another dept deals with all other functions. We have created an on-line CRM system so that it doesn't matter who is responsible for the solution, i.e. we have implemented a needs-oriented system. (R) Result Business needs and access to our existing offers are now available through a user-friendly interface. ✓ don't try to avoid conflict because can be productive ✓ created smaller groups for joint discussions → align positions in small groups → present as one solution pix/icons8-dictionary-100_white.png 3 Vocabulary (buzzwords & key concepts) edit_match_qa shuffled_boxes03 edit_ol_qa_writing active Match areas of interest/categories with buzzwords and/or key concepts. → add your own keywords under each suggested answer Greatest & weakest points of your career ✓ thinking outside the box ✓ determination ✓ resting on your laurels (or not...) resilience ]]> Be aware of buzzwords and keywords for an interview: ✓ show you are aware of professional expectations ✓ give evidence you are familiar with continuous learning ✓ support your interest in current trends greatest & weakest points of your career ✓ thinking outside the box ✓ determination ✓ resilience ✓ resting on your laurels (or not...) cross functional collaboration ✓ collaborative editing (MS Teams) ✓ real-time communication and collaboration ✓ version control (github) ✓ peer review conflict resolution ✓ people skills ✓ conflict management ✓ win-win ✓ concessions leadership ✓ empowerment 〆micromanagement ✓ delegation ✓ corporate culture mentoring ✓ on-boarding ✓ accelerating personal and professional development of mentees ✓ guidance, advice, feedback upstream & downstream feedback upstream feedback = employee → manager 〆too often crave only for good news → be wary of absent criticism downstream feedback = manager → employee 〆too often negative ✓ should leverage strengths → don't neglect praise pix/icons8-collaboration-100_white.png 4 Identifying single answers for many questions edit_match_qa edit_ol_qa_writing active The same areas of interests may be addressed with different questions. Match the following categories / areas of interests with example questions. → add any other questions which could paraphrase the meaning & lead to the same answer Greatest & weakest points of your career Give me an example of a time when you set a goal and were able to meet or achieve it. What is your biggest achievement? ]]> greatest & weakest points of your career What is your biggest achievement? Give me a specific example of a time when you used good judgement and logic in solving a problem. Give me an example of a time when you set a goal and were able to meet or achieve it. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Describe a time when you set your sights too high (or too low). Give me an example of a time when you tried to accomplish something and failed. Give me an example of a time when you motivated others. Give me an example of a time when you used your fact-finding skills to solve a problem. Tell me about a time when you missed an obvious solution to a problem. Describe a time when you anticipated potential problems and developed preventive measures. cross functional collaboration What would your previous boss & colleagues say about you? How do you build team spirit? Give me an example of a time when you motivated others. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Would you like to make a long-lasting impact or be appreciated? Give me a specific example of a time when you had to conform to a policy with which you did not agree. Please discuss an important written document you were required to complete. conflict resolution Have you ever had to deal with negative upstream and/or downstream feedback? What is your typical way of dealing with conflict? Give me an example. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Describe a time when you were faced with a stressful situation that demonstrated your coping skills. Give me a specific example of a time when you had to conform to a policy with which you did not agree. Tell me about a time when you had too many things to do and you were required to prioritize your tasks. Give me an example of a time when you had to make a split second decision. Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you (or vice versa). Tell me about a difficult decision you've made in the last year. Tell me about a recent situation in which you had to deal with a very upset customer or co-worker. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. leadership Give me an example of when you showed initiative and took the lead. Give me an example of a time when you had to make a split second decision. Give me an example of a time when you motivated others. Tell me about a time when you delegated a project effectively. What is your biggest achievement as a leader? Where do you see yourself in 5 years? Would you like to make a long-lasting impact or be appreciated? How do you build team spirit? Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. mentoring Where do you see yourself in 5 years? How do you mentor junior team members? How do you build team spirit? Give me an example of a time when you motivated others. Please tell me about a time you had to fire a friend. upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? Would you like to make a long-lasting impact or be appreciated? Tell me about a time when you delegated a project effectively. Please tell me about a time you had to fire a friend. 20230222 hw20230227 pix/icons8-hand-with-pen-100_white.png 5 Identifying support stories (optional homework) prep_ol_qa_writing edit_ol_qa_writing prep_ol_qa_writing active Variety of leadership principle questions and answers Do not use the same story more than twice. Prepare 2-3 stories per each of the LPs. If you do use the same story, point it out explicitly. In that case, they, most probably, will ask you to provide another story. In the end, all interviewers will share what they've got with each other and if it appears that you've got just 1-3 interesting stories, then they may think that you haven't experienced enough yet. Give 2-3 examples for the following categories/areas of interest. Explaining how you behave should be supported by personal and memorable stories. → make sure these examples illustrate some key concepts described above. Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? (...) ✓ Key concepts: → taking things with a pinch of salt (distancing) → lesson learnt (resilience) ✓ Support stories: → disappointing performance review by a superior in spite of your hard work → misunderstanding of a given task ]]> Greatest & weakest points of your career What is your biggest achievement? Give me a specific example of a time when you used good judgement and logic in solving a problem. Give me an example of a time when you set a goal and were able to meet or achieve it. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Describe a time when you set your sights too high (or too low). Give me an example of a time when you tried to accomplish something and failed. Give me an example of a time when you motivated others. Give me an example of a time when you used your fact-finding skills to solve a problem. Tell me about a time when you missed an obvious solution to a problem. Describe a time when you anticipated potential problems and developed preventive measures. ✓ Key concepts: ✓ Support stories: ]]> Cross functional collaboration What would your previous boss & colleagues say about you? How do you build team spirit? Give me an example of a time when you motivated others. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Would you like to make a long-lasting impact or be appreciated? Give me a specific example of a time when you had to conform to a policy with which you did not agree. Please discuss an important written document you were required to complete. ✓ Key concepts: ✓ Support stories: ]]> Conflict resolution Have you ever had to deal with negative upstream and/or downstream feedback? What is your typical way of dealing with conflict? Give me an example. Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Describe a time when you were faced with a stressful situation that demonstrated your coping skills. Give me a specific example of a time when you had to conform to a policy with which you did not agree. Tell me about a time when you had too many things to do and you were required to prioritize your tasks. Give me an example of a time when you had to make a split second decision. Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you (or vice versa). Tell me about a difficult decision you've made in the last year. Tell me about a recent situation in which you had to deal with a very upset customer or co-worker. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Leadership Give me an example of when you showed initiative and took the lead. Give me an example of a time when you had to make a split second decision. Give me an example of a time when you motivated others. Tell me about a time when you delegated a project effectively. What is your biggest achievement as a leader? Where do you see yourself in 5 years? Would you like to make a long-lasting impact or be appreciated? How do you build team spirit? Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way. Tell me about a time when you had to use your presentation skills to influence someone's opinion. Describe a time when you anticipated potential problems and developed preventive measures. Tell me about a time when you were forced to make an unpopular decision. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Mentoring Where do you see yourself in 5 years? How do you mentor junior team members? How do you build team spirit? Give me an example of a time when you motivated others. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> Upstream & downstream feedback Have you ever had to deal with negative upstream and/or downstream feedback? What would your previous boss & colleagues say about you? Would you like to make a long-lasting impact or be appreciated? Tell me about a time when you delegated a project effectively. Please tell me about a time you had to fire a friend. ✓ Key concepts: ✓ Support stories: ]]> concession = something that is allowed or given up, often in order to end a disagreement, or the act of allowing or giving this wary = not completely trusting or certain about something or someone for the feedback It looks like a | as though it was a normal situation At this time it was already grew growing very fast I clearly will not survive be able to manage expectations Generally, all of us, we are doing the business ]]> 20230220 15:00-16:00 1.5 1666 2500 20230220 0 active Preparing for a job interview By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 20230217 Preparing for a job interview pix/icons8-collaboration-100_white.png hw20230220 active textbook Assessment meeting - mid March ✓ career interview ✓ business case ✓ leadership style discussion ]]> active stopwatch_by_dwyl 3 20230217 Preparing for a job interview Preparing for a job interview active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png hw20230220 What topics do you think questions during a job interview will cover? → name at least 6 categories ✓ your professional experience ✓ your education ✓ your personal qualities ✓ your successes ✓ your mistakes ✓ your team playing skills ✓ your leadership experience ✓ your aspirations ✓ sales efficiency & excellence ✓ strategic thinking ✓ digital transformation ✓ presence & share in e-commerce ✓ your team playing skills ✓ your leadership experience (...) What do you most like to do in your free time? ✓ some team sport(s) → prove you can be a team player ✓ individual sport(s) → evidence your competitiveness ✓ some hobbies → show your ability to socialise ✓ board member of a running association → prove you can have a good work life balance → prove you can be a team player → evidence your competitiveness Why do you want to change jobs? 〆The job doesn't meet my expectations. 〆It is the consequence of an acquisition... ✓ had started applying for international assignments well before the current economic outlook = mature, well planned decision taken already years ago ✓ be positive → explain why it is your choice = you shouldn't be forced into that situation Why have you chosen this company and not a competitor? ✓ The job description matches my skills & interests. ✓ The firm enjoys a good reputation. ✓ I could get a chance to specialise in [field]. ✓ I expect to have [better remunerated | more varied | more challenging] career opportunities. ✓ strong corporate policy focusing on long-term results more than [vague guidelines in previous companies] ✓ people-oriented company → provide quantitative data about the company e.g. was ranked number one, has been awarded... What is your greatest achievement? ✓ succeeded in building the most committed team ✓ increased both sales and profit although these are not always linked ✓ should be unique, memorable → sth you are proud of How can you add value to the team? Why should we take you? ✓ thinking outside the box ✓ team player ✓ leadership skills ✓ know how to motivate & engage team ✓ exhaustive understanding of internal company policies ✓ unique combination of direct sales, digital transformation & strategic thinking ✓ your USP ✓ you are unique because your set of skills spans... to span = to include a large area or a lot of things USP = unique selling point How did you deal with a conflict in your team? ✓ conflicts are normal & necessary ✓ explain steps taken ✓ don't forget to describe what you've learnt Give me an example of a time when you did not meet a client’s expectation. What happened, and how did you attempt to rectify the situation? ✓ satisfy a market of high prices & high discounts → win the market first → explain decisions on the long-term & why it is profitable only then 〆the Russian market is moving away from a demonstrative behaviour (e.g. demand for flashy goods such as the Porsche Cayenne) ✓ explain the situation ✓ don't forget to describe what you've learnt Can you think of any reason why we shouldn't select you? ✓ professional maturity 〆status recognition 〆authority rival ✓ lack of local market & clients → need time to adapt → show what you are doing to hit the ground running → show what actions you're taking to avoid this from happening to hit the ground running = to begin an activity immediately and with full commitment maturity = quality of thinking and behaving in a sensible, adult manner 3 20230220 Preparing for a job interview (2/2) hw20230222 Preparing for a job interview active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png hw20230220 Have you got any questions for us? sample questions: ✓ Do you provide extra training, MBA sponsorship, etc? = you are interested in continuous training ✓ What career opportunities have you got in mind for me? → show you are ambitious → be smarter than the recruiter & ask them before they ask you What inspires you in a job? ✓ combination of technologies & practice of people skills → show engineering / analytical skills as well abilities to communicate with people = potential for management Tell me about a failure. ✓ choose an event that marked your career or left a memorable feeling (perhaps frustration, guilt, burnout...) ✓ a solution was completely rejected ✓ lack of personal satisfaction (because exhausted & burnt out) after succeeding professionally at sth How do you measure success? ✓ use metrics, KPI, relevant benchmarking tools (e.g. completed tasks) ✓ compare metrics with personal feedback from managers → expect feedback not only when there are problems = praise is just as important as tangible feedback real success = how much you still want to make things change → should keep you motivated ≠ not rest on your laurels to rest on one's laurels = to be satisfied with the success you have already won; stop trying to win new honours What can you do for us that someone else can't? 3 Answering questions with the STAR approach. 20230220 hw20230222n2 active prep_ol_qa edit_ol_qa_writing edit_ol_qa pix/icons8-collaboration-100_white.png Give me a specific example of a time at your company when you used good judgement and logic in solving a problem with a business solution. (S) Situation (T) Task (A) Action (R) Result (S) Situation In 2021 we had 2 accidents in the main factory that cost a million dollars and disrupted production. It was the first time we had a big explosion. Internal investigation identified the human factor as the cause. (Staff had changed technology but not procedures. They had failed to calculate the risk in the oxygen converter.) (T) Task Based on investigation results, we were tasked by the management council to provide a business solution dealing with risk management. (A) Action We suggested a series of actions to foster a risk culture in the company. It consisted firstly of general courses for managers. The following courses focused on mitigating risk with the supply chain, accounting, etc depending on staff's area of interest. (R) Result Our KPIs were to reach a zero fatality level as well as reduce the LTFR (Lost Time Injury Frequency Rate) from 1.5 to 0.5. LTFR = Lost Time Injury Frequency Rate Describe a time when you experienced a stressful situation at work & dealt with it. (be careful not to answer with a chronological description!) (S) Situation (T) Task (A) Action (R) Result (S) Situation In the early days of the Covid pandemic, there were hardly no means of on-line communication beside Skype. Our objective was not to withhold on-going processes. Doing business on-line was a very stressful experience for staff who only knew how to provide a business service face to face. (T) Task We tested 6 solutions to provide our business services on-line. We had to identify the optimum solutions for both staff and clients. (A) Action We outsourced a customer-oriented software company who were able to create the most appropriate solutions tailored to our needs in close cooperation with us. (R) Result We ended up with a win-win solution. They now also sell this product to other companies and not only to us. What is your typical way of dealing with conflict? Give me an example how your environment has helped you to deal successfully with another person even when that individual may not have personally liked you (or vice versa). (S) Situation (T) Task (A) Action (R) Result (S) Situation Clients expect a single interlocutor when enquiring about business solutions, however we have currently 3 services ready to support their needs, and that can be confusing. (T) Task We need to put in place a CRM (customer relationship management) (A) Action One dept focuses on the production function. Another dept deals with all other functions. We have created an on-line CRM system so that it doesn't matter who is responsible for the solution, i.e. we have implemented a needs-oriented system. (R) Result Business needs and access to our existing offers are now available through a user-friendly interface. vague = not having or giving enough information or details about sth exhaustive = complete, full, thorough USP = unique selling point to span = to include a large area or a lot of things flashy = attracting attention by being bright, expensive, large, etc to hit the ground running = to begin an activity immediately and with full commitment. Employers these days look for candidates that can hit the ground running, so that they spend less on training maturity = quality of thinking and behaving in a sensible, adult manner trustee = member of a group of people that controls the financial affairs of a charity or other organization (conducted) by on-line How they do (carry out | undertake) every jobs job You want to build brand love loyalty | addiction We focus about on people with disabilities For one reason thing I think I have collected enough experience I'm have been with Miele more than 5 years It had 2 consecutive years of flat sales How As we say in sales, our USPs are... They will conflict with each other Maybe give him a bonus him ]]> excellence /'eksələns/ 20230217 15:30-16:30 15:00-16:00 1.5 1666 2500 20230217 0 active Introduction to job interviews By the end of this session you will have studied Contents subject to changes Targeting your CV (chronological, functional vs skills) CV review in googledocs for LinkedIn Writing a covering letter Building a successful social media profile Drafting your self introduction ('headline' section in LinkedIn) - CV update Brainstorming keywords for a social media profile Writing a LinkedIn profile Preparing for an experience interview Anticipating CV-based questions of head hunters Job interview (preliminary screening) Describing education, strengths & weaknesses Experience interview, current achievements Speaking strategies STAR method Minto Pyramid Kinds of interviews - Answering difficult questions Identifying support stories Drilling support stories Identifying single answers for many questions Behavioural questions Case / stress interview zoom_meeting.png Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Language & communication needs assessment active edit_ol_qa pix/icons8-collaboration-100_white.png What position(s) are you applying for? In which industry(ies)? sales director ✓ domestic appliances ✓ all channels ✓ FCMG ✓ fintech (...) FMCG | CPG = fast-moving consumer goods, also known as consumer packaged goods (CPG), products sold quickly and at a relatively low cost fintech = portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are regarded as the "ABCD" of fintech. What company(ies) will you approach? ✓ multinationals ✓ joint-ventures ✓ SME to approach = to speak to sb about sth, especially to ask them for sth or to offer to do sth SME = small and medium-sized enterprises Have you envisaged relocation? Under what conditions? ✓ London ✓ depends on relocation package ✓ fringe benefits to envisage = to imagine what will happen in the future fringe benefits = extra things that an employer gives you as well as your wages Have you already undertaken any steps to contact potential employers? ✓ personal request for internal promotion ✓ employee file forwarded by local personnel officer ✓ relocation ✓ interview deadlines ✓ preliminary screening to undertake = to make yourself responsible for sth and start doing it What body of knowledge/evidence have you got to support your application(s)? ✓ CV ✓ LinkedIn profile ✓ references body of sth = large amount or mass of something, especially something that has been collected, e.g. body of knowledge/evidence/opinion reference = letter written by sb who knows you, giving information about your character and abilities, especially to a new employer 2 Debriefing questions Describing strengths & weaknesses edit_ol_qa active Answer the following questions. What are your strengths? ✓ building & leading a team ✓ undertaking ambitious tasks ✓ having a strategic vision e.g. engagement rate 89% in Russia ✓ being results oriented e.g. combining strategy & team How well are you able to collaborate with the marketing dept? ✓ responsible for the marketing dept in Russia for 11 months What is your most recent success story? ✓ greater consumer demand during covid → 'Change the game' strategy 〆disrupted supply chain 〆lack of semi-conductors → focused on available products 19 M euros How can you make use of your Russian experience & implement it in the UK market? 〆similar limited penetration of the local market → build brand awareness What could be your weakest points? 〆sales accidents = also sales drivers of your successes 〆transitional period for adapting to new market needs ✓ (but!) 15 yo experience in the pharmaceutical industry before joining Miele ✓ was able to take advantage of a newcomer's fresh view then → perhaps will be able to leverage distance to identify new opportunities to leverage = to influence people and get the results you want What differences in leadership will you encounter? ✓ already many years experience in British companies e.g. 5 yrs in Astra Zeneca → close leadership styles ✓ democratic ✓ consensus-oriented What constructive feedback would your peers share about you? ✓ good team work 〆might be a little too pushy ✓ give an example ✓ avoid confrontation because you should be a team player e.g. I should pay more attention to what exactly people say What would be the hardest part of coming to this company? ✓ work-life balance → relocation of your family 〆clients 〆local market → collect new impressions 〆coping with stressful deadlines 〆having regular performance appraisal during the probation period 〆lacking proper induction What is the pool of competing candidates? ✓ explain how you would be able to adapt better, faster... active stopwatch_by_dwyl 3 20230217 Preparing for a job interview Preparing for a job interview active prep_ol_qa pix/icons8-collaboration-100_white.png hw20230220 What topics do you think questions during a job interview will cover? → name at least 6 categories ✓ your professional experience ✓ your education ✓ your personal qualities ✓ your successes ✓ your mistakes ✓ your team playing skills ✓ your leadership experience ✓ your aspirations ✓ sales efficiency & excellence ✓ strategic thinking ✓ digital transformation ✓ presence & share in e-commerce ✓ your team playing skills ✓ your leadership experience (...) What do you most like to do in your free time? ✓ some team sport(s) → prove you can be a team player ✓ individual sport(s) → evidence your competitiveness ✓ some hobbies → show your ability to socialise ✓ board member of a running association → prove you can have a good work life balance → prove you can be a team player → evidence your competitiveness Why do you want to change jobs? 〆The job doesn't meet my expectations. 〆It is the consequence of an acquisition... ✓ had started applying for international assignments well before the current economic outlook = mature, well planned decision taken already years ago ✓ be positive → explain why it is your choice = you shouldn't be forced into that situation Why have you chosen this company and not a competitor? ✓ The job description matches my skills & interests. ✓ The firm enjoys a good reputation. ✓ I could get a chance to specialise in [field]. ✓ I expect to have [better remunerated | more varied | more challenging] career opportunities. ✓ strong corporate policy focusing on long-term results more than [vague guidelines in previous companies] ✓ people-oriented company → provide quantitative data about the company e.g. was ranked number one, has been awarded... What is your greatest achievement? ✓ succeeded in building the most committed team ✓ increased both sales and profit although these are not always linked ✓ should be unique, memorable → sth you are proud of How can you add value to the team? Why should we take you? ✓ thinking outside the box ✓ team player ✓ leadership skills ✓ know how to motivate & engage team ✓ exhaustive understanding of internal company policies ✓ unique combination of direct sales, digital transformation & strategic thinking ✓ your USP ✓ you are unique because your set of skills spans... to span = to include a large area or a lot of things USP = unique selling point How did you deal with a conflict in your team? ✓ conflicts are normal & necessary ✓ explain steps taken ✓ don't forget to describe what you've learnt Give me an example of a time when you did not meet a client’s expectation. What happened, and how did you attempt to rectify the situation? ✓ satisfy a market of high prices & high discounts → win the market first → explain decisions on the long-term & why it is profitable only then 〆the Russian market is moving away from a demonstrative behaviour (e.g. demand for flashy goods such as the Porsche Cayenne) ✓ explain the situation ✓ don't forget to describe what you've learnt Can you think of any reason why we shouldn't select you? ✓ professional maturity 〆status recognition 〆authority rival ✓ lack of local market & clients → need time to adapt → show what you are doing to hit the ground running → show what actions you're taking to avoid this from happening to hit the ground running = to begin an activity immediately and with full commitment maturity = quality of thinking and behaving in a sensible, adult manner FMCG | CPG = fast-moving consumer goods, also known as consumer packaged goods (CPG), products sold quickly and at a relatively low cost fintech = portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are regarded as the "ABCD" of fintech. to approach = to speak to sb about sth, especially to ask them for sth or to offer to do sth SME = small and medium-sized enterprises to envisage = to imagine what will happen in the future fringe benefits = extra things that an employer gives you as well as your wages to undertake = to make yourself responsible for sth and start doing it body of sth = large amount or mass of something, especially something that has been collected, e.g. body of knowledge/evidence/opinion reference = letter written by sb who knows you, giving information about your character and abilities, especially to a new employer to leverage = to influence people and get the results you want maturity = quality of thinking and behaving in a sensible, adult manner to rest on one's laurels = to be satisfied with the success you have already won; stop trying to win new honours to spill the beans = to tell people secret information any some solution The past few | The last few Last years breaked broke down (OR have ruined) everything From other side On the other hand it's true that Russia is very advanced in e-commerce We need more advises pieces of advice I have a consultive consensus oriented leadership (style) My CV was applied forwarded by the regional HR, not me In the beginning of the March ]]> expertise /,ekspə:'ti:z/ virgin /'və:dʒən/ assume /ə'su:m/ e-commerce /'i'kɔmə:s/ 15:45-16:45 15:30-16:30 1.5 1666 future By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> active textbook ]]> active textbook