20230918 17:00-18:00 MSK | 16:00-17:00 CET 1.5 1333 active Case study The Lion's share (2/2) By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience pg 27 ex 7 listening pg 155 business evaluation grid → evaluate Soja Gen's sales pitch in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf 20230908-20230917 AV - holiday Zoom meeting details A.Vorobyova - Duncan Potter's Zoom Meeting Meeting ID: 736 3734 5149 Passcode: VhP32d https://us04web.zoom.us/j/73637345149?pwd=9XbxDC1Zm8liOLa6Q1HQRtaqnUaYQS.1 ]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_28.ogg







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Elita

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆only yet another social media project ✓ scalable because easily replicable in CIS countries 〆no business model 〆easy to copy (and has already been, actually) 〆questionable market share because oligarchs meet at seminars, the sauna, casinos & golf clubs ✓ possible interest of nouveaux-riches to rub shoulders with the wealthier 〆only a proof of concept 〆no social responsibility or ethical concerns involved ✓ credible exit strategy active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_29.ogg







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Ulundi Township Confectionery Company

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆looks more like a local business in need of a micro loan... 〆business model is fairly easy to copy ✓ strong local community 〆very difficult market to penetrate ✓ cheap labour force will always be available ✓ probably fairly good profit margins 〆rather limited headcount but probably easily scalable 〆'will work harder' doesn't suggest an appropriate business vision ✓ very strong, social responsibility oriented project ✓ ethical bakery might attract more customers to chain of hotels → improve brand image active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_30.ogg







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Libu Tours

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> ✓ quite appealing offer 〆no unusual threat from competition 〆strong competition ✓ huge market ✓ good network that is probably loyal to them ✓ may be scalable ✓ existing business & tangible assets 〆only 35% stake in return ✓ focusing on culture ← arguably socially oriented ✓ no exit strategy but probably easy to sell out to competitors (merger or acquisition) active textbook wip textbook Writing pg 27 ex 8 writing Explain which team should get the half million dollars → use pg 155 business evaluation grid to justify your decision 〆don't read pg 156 (yet) to check what happened! (send the link to your google doc (in edit mode!) ]]> to mastermind = to plan and direct a complicated project or activity (often one that involves a crime) status-conscious society = concerned with appearance & status promotion through word-of-mouth = communication by oral rather than written means exit strategy = solution to pay back your debt in case of business failure economical economic issues ]]> 20230904 17:00-18:00 MSK | 16:00-17:00 CET 1.5 1333 active Case study The Lion's share (1/2) By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. In Company Upper Intermediate Case study: Cash or conscience pg 26 ex 3 reading The lion's share in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf 20230908-20230917 AV - holiday Zoom meeting details A.Vorobyova - Duncan Potter's Zoom Meeting Meeting ID: 736 3734 5149 Passcode: VhP32d https://us04web.zoom.us/j/73637345149?pwd=9XbxDC1Zm8liOLa6Q1HQRtaqnUaYQS.1 ]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_26.ogg

T / Cl Why are audience ratings dropping? ✓ shift from a (young) money-grabbing professional audience to a younger age group, the Millennium generation Y ✓ the Millennium generation Y has other aspirations, are tired of the egos, greed and sarcasm of business angels ✓ they want more socially responsible businesses Should the programme be about lions or pussy cats? 〆 should not be a 'save-the-world' show (...) What will happen if viewing figures drop further? 〆 advertising revenues will decrease 〆 will have to reschedule the show to off-peak time Should you tame the lions? ↔ make the show more socially responsible? ✓ need to address greater share of generation Y in the audience breakdown (...) pg 26 ex 5 speaking discussion set for homework pg 27 ex 6 reading → pick a profile ]]> active textbook → pick a profile ]]> active textbook tmp_pdf/in_company_2nd_edition_upper_intermediate_students_book_pg21-22-155-156_cash_or_conscience_the_lions_share_pitching.pdf in_company/in_company_2nd_edition_upper_intermediate/in_company_2nd_edition_upper_intermediate_audio_cd01/in_company_2nd_edition_upper_intermediate_audio_cd01_27.ogg







]]> Business evaluation active edit_2columns_2qa move_contents Add notes under each heading to estimate the quality of the business proposal.

SojaGen

Business appeal Threat of followers (copying idea) Potential market share Circumstantial advantage Profitability Scalability Capital outlay available vs seed capital needed Proof of concept or realistic venture Team expertise (background) Social responsibility oriented Compelling exit strategy Trustworthiness ]]> 〆already many competitors in Argentina 〆high risk investment 〆business life threatened by long term potential of electricity-powered cars 〆 questionable scalability (not interested in growing bigger!) ✓ socially responsible model shark = (informal, disapproving) person who is dishonest in business, especially sb who gives bad advice and gets people to pay too much for sth house name = name that has become very well known; very popular brand hype = (informal, disapproving) advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age.[13] The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media,[14] which is why they are sometimes termed digital natives to overlook = to fail to notice; ignore overwhelming /ˌəuvəˈwelmɪŋ/ = irresistible by force of numbers, influence, amount, etc conscience = moral sense of right and wrong esp. as felt by a person and affecting behaviour to fight tooth & nail = to fight with all weapons or ways of fighting as hard as possible; fiercely to tear to pieces = to destroy to tame = to make become less wild, domestic tamer = person who trains wild animals, e.g. a lion-tamer to slip in the ratings = to become less popular to lose momentum = to be slowing down money-grabbing generation = young adults who share rapacious proceedings esp. in politics and commerce, take greedily or unfairly, snatch empty-handed = without getting what you wanted; without taking sth to sb CSR = corporate social responsibility capital outlay = the amount of money that you have to spend in order to start a new business, activity [registered capital] USP = unique selling point elevator pitch = 10-second to 1-minute pitch pitch = talk or arguments used by a person trying to sell things or persuade people to do sth rhetorical = asked only to make a statement or to produce an effect rather than to get an answer virtuous = behaving in a very good and moral way virtuous circle = recurring cycle of events, the result of each one being to increase the beneficial effect of the next afield = far away from home; to or in places that are not near baron /'bærən/ = person who owns or controls a large part of a particular industry; nobleman of the lowest rank