leroyind197 y22leroyind197 20220614 Prepare for quarterly test Download onto your phone or tablet and listen carefully. EF ENGLISH LIVE login EFTeacher password: English1 https://corporate.ef.com/partner/Corp/default.aspx?z=839943 CRC https://corporate.ef.com/reportingcenter/login login deleted.duncanpotter@yandex.ru password nacnud123 ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Leroy Merlin Individual 197 Elena Lavonina Elena.Lavonina@leroymerlin.ru 7 903 665 12 29 20220614 11:40-12:20 1 active Responding techniques By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 65 ex 9 vocab the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook ]]> active textbook pg 69 ex 3 listening the_business_advanced_audio_cd02_12.ogg T / Cl You can increase profit margins of a typical western taxi company in Europe by [going down market | going upmarket] ✓ going upmarket (in the current context) ✓ avoid trying to be the cheapest on the market OR ✓ going down market e.g. Uber (private people with their own cars) → tracking cars Will taxi-users be receptive to a new offer? 〆will probably prefer long, well-established companies 〆upmarket users have their own drivers & video on demand / on-board internet facilities pg 69 ex 4 discussion pg 69 ex 5 reading pg 69 ex 6 discussion pg 69 ex 7 simulation Conclusion ✓ in Russia, flood the market with straightforward hoardings ✓ increase visibility as a priority ✓ enhance customer service / experience (non-smoking cars, gps tracking of vehicles) ✓ explore opportunities for partnering (hotels, HR depts, restaurants) ✓ driver with own motorbike (limobike) ]]> ample = enough or more than enough chime = (of a bell or a clock) to ring; to show the time by making a ringing sound to chime in (with sth) = to join or interrupt a conversation do make an assess assessment of my focus group He has too much competitions competition ... to get to the airport for in | within 20min He is has been 40 years in business I can push a button (on the mobile phone) when I planed 've landed ]]> 20220609 11:40-12:20 1 active Letting your customers do the talking By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 64 ex 2 reading Let your customer do the talking pg 64 ex 3 question types the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook Let your customer do the talking pg 64 ex 3 question types pg 64 ex 4 simulation pg 64 ex 5 check list for recommended behaviour (in terms of language, intonation, physical gestures, body language) ✓ fluency markers ✓ question tags ✓ closed questions ✓ paraphrasing ✓ sympathising ✓ eye contact 〆avoid yawning 〆don't be idle & laying back ]]> active textbook the_business_advanced_audio_cd02_11.ogg T / Cl What can you say when you want to confirm what you have recapped? ✓ Is that a fair summary? (...) What techniques can you use to show you are listening carefully? ✓ paraphrase ✓ reflect ✓ empathise ✓ clarify (e.g. with question tags) ✓ echo ✓ encourage ✓ summarise ✓ focus / following-up pg 65 ex 7 8 listening for detail the_business_advanced_audio_cd02_11.ogg set for homework pg 65 ex 9 vocab ]]> barrage /bə:'ɔʒ/ = large number of sth, such as questions or comments, that are directed at sb very quickly, one after the other, often in an aggressive way to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent) off-the-shelf = made in large quantities and intended to be used without modifications to drag your feet = to take a long time to do sth wrench = sharp strain on muscles or ligaments from to time I think I didn't don't remember To be honestly honest During While I was working in the store It's not so as effective like as open questions ]]> 20220607 11:40-12:20 1 active Mistakes in advertising & marketing By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 63 ex 9 vocab the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook the_business_advanced_audio_cd02_03.ogg the_business_advanced_audio_cd02_04.ogg the_business_advanced_audio_cd02_05.ogg the_business_advanced_audio_cd02_06.ogg the_business_advanced_audio_cd02_07.ogg the_business_advanced_audio_cd02_08.ogg the_business_advanced_audio_cd02_09.ogg the_business_advanced_audio_cd02_10.ogg was set for homework pg 63 ex 9 vocab T / Cl What could a company offer to convert prospects? (...) ]]> cross-selling = selling (a different product or service) to an existing customer up-selling = persuading a customer to buy something additional or more expensive bells & whistles = many unnecessary effects more bang for the buck = good value for money punch line = final sentence, phrase, or word in a joke or humorous story that is unexpected and produces the humorous effect bricks & mortar shop = traditional shop as opposed to e-commerce pushover = person who can easily be overcome, persuaded, taken advantage of, etc upfront = frank and honest incentive = motive or incitement, esp. to action, encouragement prospects = possibility of future success; marketing term describing potential customers captive market = markets where the potential consumers face a severely limited number of competitive suppliers. Their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopoly or oligopoly to jump / get on a bandwagon = to join a popular cause or movement must had to learn ]]> 20220602 11:40-12:20 1 active Marketing for generation Y By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 62 ex 2 collocations pg 62 ex 3 reading pg 62 Walking the walk the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook pg 62 Walking the walk Lexical material: Brand building & marketing for savvy consumers T / Cl demo → the collocation 'brand strategy' matches [action by managers | consumers or their reactions | description of brands]? ✓ action by managers → the collocation 'emotionally-potent brand' matches [action by managers | consumers or their reactions | description of brands]? ✓ description of brands themselves pg 63 ex 4 5 6 vocab pg 63 ex 7 discussion ]]> flaming = very intense, burning to walk the walk = to show that something is true by your actions rather than your words, e.g. We're at this meeting because we're environmentalists who walk the walk; opposite of paying lip service savvy = understanding the ins & outs, being knowledgeable to covet = to desire to foster = to promote potent = having great influence icy cool = with calm and not showing emotion in difficult situations of by these years ' difference They listen to their advices pieces of advice Many other brands are in front ahead f us We have just been talking the talk The day of start is placed postponed from one month to another I'm have been looking for an answer for to this question for many months ]]> generation 'Y' /'wai/ 20220531 11:40-12:20 1 active Marketing differences in aspirations and products By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing Writing (time allowed: 40min) pg 61 ex 7 writing → practise expressions from pg 61 ex 5 → practise prepositional phrases e.g. in the light of → send in *.docx by Monday 23.05 duncanpotter@yandex.ru the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook 20190808-0916 Defining vs non-defining clauses active grammar active textbook T / Cl demo → find the odd one out 'water tea coffee sugar' ✓ sugar ]]> fair trade = trade that satisfies certain criteria on the supply chain of the goods involved, usually including fair payment for producers; often with other social and environmental considerations; practice of directly benefiting producers in the developing world by buying straight from them at a guaranteed price the latest = the most recent or newest last the latest events... You remember that , (no comma needed before a subordinate clause) we worked very hard together on the marketing strategy document , (no comma needed before a defining clause) which was supposed to increase our market share in North America. But prior to it that If they have seen the brand in the on Tv Somebody on the Tv said told her it's a good product I have the opportunity possibility to miss skip the advertising ]]> 20220526 11:40-12:20 1 active Reformulating & modifying meaning By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 60 ex 2 grammar the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook pg 60 ex 3 grammar Lexical material: Focus, familiarity & follow-up T / Cl During a team meeting, what do you need to pull in the same direction? ✓ 3 Fs = focus, familiarity & follow-up pg 61 ex 4 listening for gist the_business_advanced_audio_cd02_02.ogg pg 61 ex 5 listening for detail the_business_advanced_audio_cd02_03.ogg Functional language: Paraphrasing, prepositional phrases (generalisations, minor points) T / Cl by the same token [in the same way | in the same way] ✓ in the same way pg 61 ex 6 vocab set for homework pg 61 ex 7 writing → practise expressions from pg 61 ex 5 → practise prepositional phrases e.g. in the light of ]]> beleaguered /bɪˈli:ɡə/ = harassed, teased, annoyed, frustrated to the point of giving up itinerary /aɪˈtɪnərərɪ/ = detailed route out of the blue = from nowhere, in a way that was not expected allegation = formal accusation against somebody suspicious = feeling that sb has done sth wrong, illegal or dishonest, without having any proof across the board = including everyone or all, so that all are included on balance = all things considered, essentially by and large = usually; as a rule to hold off on sth = to wait before acting at a stroke = all at once, all in a go as it were = as you might say, so to speak by the same token = in the same way glitch = fault or defect in a computer program, system, or machine in the wake of = as a result of; right after; following have known discovered it yesterday I'm not sure that the people which who were listening to him were able to focus to on the purpose ]]> 20220524 12:00-12:40 1 active Strategic branding Partnering Reformulating & modifying meaning By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 59 ex 7 speaking Writing (time allowed: 40min) → answer 4 questions in writing → recycle new expressions from pg 58 ex 4 vocab → send in *.docx by Monday 23.05 duncanpotter@yandex.ru the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook T / Cl Do imports account for less than 10% of the total of your sales in Russia, that's why you are not worried by a longer supply chain? (...) set for homework pg 60 ex 2 grammar ]]> to sort out = to make free from confusion or ambiguity; make clear to account for = to be the reason or explanation for to covet = to want sth very much, especially sth that belongs to sb else in targets on target in May We can't to give a real forecast for the next following month (s) Before the crisis we had coveted to win the fight with (market) share held by Petrovich ]]> 20220519 11:40-12:20 1 active Strategic marketing By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 58 ex 2 reading pg 59 The brand is the strategy the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook T / Cl What is the typical customer profile for an IPhone, in terms of: . age group . gender . social class . marital status . income bracket ✓ to evoke & promise the benefits of belonging to a specific lifestyle group ✓ to buy a lifestyle and not just a product Lexical material: Differentiation T / Cl Is the IPhone really the best phone on the market? 〆no... What could be the secret for success, brand or quality? ✓ brand = anticipation for a unique experience or benefit pg 58 ex 2 reading for gist pg 59 The brand is the strategy pg 58 ex 3 reading for detail T / Cl Why do consumers prefer one brand to another? ✓ expectation of a given experience ✓ preference can be achieved by differentiation Concl: strategic branding = how you deliver the benefits of the brand to the consumer ]]> commendable = (formal) deserving praise and approval to give an edge = to give an advantage differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference to evoke = to bring a feeling, a memory or an image into your mind middle-aged = being roughly between 45 and 65 years old to constitute = to form, compose differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference lifestyle management solutions catchy = (informal) (of music or the words of an advertisement) pleasing and easily remembered anticipation = feeling of excitement about something that is going to happen in the near future in on his computer Anyone can buy anything for his their house for at a low price I can explain why I spent almost 3 hours for on my homework I tried to answer for these questions ]]> strategy /ˈstrætɪdʒɪ/ strategist /'strəˈti:dʒɪst/ strategic /strəˈti:dʒɪk/ precedence /pri:ˈsi:dəns/ 20220517 11:40-12:20 1 active Introduction lesson By the end of this session you will have studied Zoom meeting details Meeting ID: 875 4374 7985 https://efedu.zoom.us/j/87543747985 ]]> active textbook background assessment AOI (area of interest) ✓ sales, central office ✓ performance leader B2C → efficiency of loyalty programmes → marketing (little upstream customer landscape profile data) learning history ✓ former English & German teacher exposure to L2 ✓ professional needs ✓ company language(s): Russian, English rather than French linguistic expectations ✓ business English & relevant communication strategies ✓ general English - tbc goals ✓ become an assertive speaker ✓ use sharp language Number of teaching hours per level (according to ALTE - Association of Language Testers of Europe) CEF (Common European Framework) Guide, Pearson

EF - levels & exams concordances

Estimated level 20220517 speaking C1 EF level 13 ]]> active textbook Being effective is about doing the right things, while being efficient is about doing things right. https://www.insightsquared.com/blog/effectiveness-vs-efficiency-whats-the-difference/#:~:text=Effective%20(adj.),Efficient%20(adj.)&text=The%20difference%20between%20effectiveness%20and%20efficiency%20can%20be%20summed%20up,is%20about%20doing%20things%20right ]]> effective = adequate to accomplish a purpose; producing the intended or expected result efficient = performing or functioning in the best possible manner with the least waste of time and effort influence (to have | exert ~ on) = effect that sb/sth has on the way a person thinks or behaves or on the way that sth works or develops repeat business = fact that a customer returns to buy more products or services from the same company had worked (OR used to work) as a teacher (OR I had been working for 5 years before I joined LM Many years from this time since then I check (влияние) the influence of loyalty programmes on B2B (repeat business) I take (OR collect | gain) results from another other | various programmes I counted estimated | appraised the effectiveness (OR efficiency) of marketing It doesn't show the true truth Many of our employers employees | workers studied French You might not understand correct correctly what I say 'm saying ]]> future By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png active textbook 2 active edit_ol_qa pix/icons8-collaboration-100_white.png 2 Role play active role_play Recycle new expressions and language. Recycle new expressions and language.