nlmkind022 y23nlmkind022 20240423 (send the link to your google doc (in edit mode!)

Prepare for quarterly test vocab pre teach

Download onto your phone or tablet and listen carefully. (the file will be available here for download later) ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Alla Fink fink_av@nlmk.com +79038629607 now head of sales wants to study but can't find way recommended by Evgenya We can provide her 1,5 if she ready, but please keep in mind that in this course 20 ac hours, if the lesson will be 1,5 we should change the number of meetings from 20 to 13. We don’t know about prolongation of the course yet. The reason why it can be interesting for her because when the summer will start it will be difficult to study, we could finish before summer ru tatyana 2/wk ielts = boring course book writing B1 spea B2 Attendance sheet: https://disk.yandex.ru/edit/d/98xtEURk03IBTNHQm_SWXyPegnqahzm72s0qoIz-cKg6cFhTakhzaFBQQQ pg 105 listening History of Honda 40% 1st listening 75% 2nd listening 4-yr old daughter 20230814 ~13 yr old son next_lesson_to_be_confirmed 09:00-09:40 1 1.5 tbc What will happen to marketing in the age of AI? By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 What will happen to marketing in the age of AI? 20240424 hw20240506 pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 1 What will happen to marketing in the age of AI? 20240424 hw20240506 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw

→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual

〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone 20240424 09:00-10:00 1.5 active How humans and AI can work together to create better businesses By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 How humans and AI can work together to create better businesses 20240422 hw20240424 pix/icons8-movie-100_white.png How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> 1 How humans and AI can work together to create better businesses 20240422 hw20240424 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual

"Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 1 What will happen to marketing in the age of AI? 20240424 hw20240506 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain sparring partner = person that you regularly have friendly arguments or discussions with to kick-start = to do sth to help a process or project start more quickly discrepancy = difference between two or more things that should be the same far-stretched = difficult to believe and unlikely to be true to yield = to produce copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services knowledgeable = well-informed; intelligent to alienate = to make sb feel that they do not belong in a particular group to refine = to improve sth by making small changes to it endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem 20240422 09:00-09:40 1 active Artificial Intelligence will replace 40% of jobs By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 pix/icons8-collaboration-100_white.png What jobs will be replaced by AI? active wip xml_multi_dd_row How will AI affect jobs? How many jobs will be replaced by AI in the near future? Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs (...) The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely src: investment bank Goldman Sachs https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html Educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation src: University of Pennsylvania and OpenAI https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html → put the jobs under the correct heading → suggest why some jobs may be automated → give examples how professionals might change their work ]]> 47 14 left 1;2;3;4;5;6;7;8 9;10;11;12;13;14;15;16 Jobs likely to be automated Customer service representative Receptionists Accountants/Bookkeepers Salespeople Research and analysis Warehouse work Insurance underwriting Retail Jobs not likely to be replaced by AI teachers lawyers & judges directors, managers and CEOs HR managers psychologists & psychiatrists surgeons computer system analysts artists & writers src: How Will Artificial Intelligence Affect Jobs 2024-2030 https://www.nexford.edu/insights/how-will-ai-affect-jobs ]]> 1 Brainstorming with AI for a sales pitch or presentation active wip edit_ol_qa pix/icons8-collaboration-100_white.png Are contents generated by AI really any worse than human-made samples? Can you improve your persuasive speech using AI? visual

Модель Kandinsky 2.2 нарисовала: surrealism, hi definition, futuristic, brain connected by cables to the internet в стиле 3d_render https://rudalle.ru/kandinsky22 → answer the questions ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) https://rudalle.ru/kandinsky22 (workaround) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html ]]> Have you ever tried using AI to improve your sales pitches, presentations or webinars? How could AI add value? ✓ brainstorm ideas ✓ synthesise big data for a survey ✓ generate contents ✓ provide feedback on human-generated contents ✓ play the role of a sparring partner sparring partner = person that you regularly have friendly arguments or discussions with https://beta.character.ai/]]> Sample answer 1 - Sales simulator Would you like to travel by train rather than by car? For shorter travels yes And for longer travels? Car But isn't it more tiring to drive long distances? Yes but for longer journeys driving can be better as you have more storage, a more comfortable seat, cheaper and quicker. While a train has no stress of driving but you still need to walk from the train station the car could also hold more and be more comfortable. If the journey is not too long then train is better I really disagree. And what about the ecological impact? While the train is slightly environmentally better the fuel efficiency of modern cars makes it almost negligible. There is also a higher chance that the train may be delayed or cancelled. As well as the fact that you have to travel to and from the station as well as book the tickets whereas the car is just a start up and travel meaning it will probably be quicker. Sample answer 2 - Sales expert Would you like to travel by train rather than by car? Yes, I would prefer to travel by train rather than by car. Trains are a more ecological form of transportation, and I prefer not to contribute to global warming. Additionally, trains offer increased amenities and comfort that make traveling more pleasant. ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) ]]> ✓ Write a short presentation about the advantages and disadvantages of travelling by train Advantages and Disadvantages of Travelling by Train Traveling by train offers a unique experience with its own set of advantages and disadvantages. Let's explore both sides of the coin: Advantages 1. Comfort and Relaxation Trains provide spacious seating, generous legroom, and the freedom to move around during the journey, offering a more relaxed and comfortable travel experience compared to other modes of transportation. 2. Scenic Views Train travel offers breathtaking views of diverse landscapes, allowing passengers to immerse themselves in the beauty of the journey, from rolling countryside to coastal vistas. 3. Environmentally Friendly Trains are a greener mode of transportation, emitting fewer greenhouse gases per passenger mile compared to cars and airplanes, making them a more sustainable travel option. 4. Convenient Connections Train stations are often conveniently located in city centers, providing easy access to urban areas without the hassle of lengthy airport transfers, reducing overall travel time and stress. 5. Onboard Amenities Many trains offer amenities such as Wi-Fi, dining cars, and comfortable lounges, providing passengers with the convenience of staying connected and enjoying a variety of services during the journey. Disadvantages 1. Limited Routes Train networks may have limited coverage compared to road or air transportation, which can restrict travel options, especially in remote or less accessible areas. 2. Time-Consuming Train travel may take longer than flying, especially for long distances, which can be a drawback for those seeking the quickest mode of transportation. 3. Schedule Dependence Trains operate on fixed schedules, and delays can occur due to various reasons, potentially impacting travel plans and requiring passengers to adhere to specific departure times. 4. Limited Flexibility Unlike driving, train travel offers limited flexibility to make impromptu stops or detours, as journeys are predetermined by the train schedule and route. 5. Cost While train travel can be cost-effective for certain routes, tickets for high-speed or long-distance trains may be relatively expensive compared to other modes of transportation, impacting travel budgets. In conclusion, while train travel offers numerous benefits such as comfort, scenic views, and environmental sustainability, it also presents limitations in terms of route coverage, travel time, and flexibility. Understanding these pros and cons can help travelers make informed decisions based on their specific needs and preferences. src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> 1 How humans and AI can work together to create better businesses 20240422 hw20240424 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240403 hw20240408 pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240403 hw20240408 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> neuroscience_ai_and_the_future_of_education_scott_bolland_cYIvfS-knA.mp4 Why is Facebook so “attractive” according to Dr Scott Bolland? [02:58-03:21] ✓ provides a constant stream of new information ✓ on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? (answer is not in this video) ✓ hard-wired to learn [05:20] = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge How does the described experiment with the robot reflect humans' learning process? What was the role of happiness in shaping behaviour? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] Why is Facebook so “attractive” according to Dr Scott Bolland? How can you apply the same principles when posting on LinkedIn? [02:58-03:21] ✓ provides a constant stream of new information ✓ strives to remain on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar ✓ attract followers on LinkedIn by challenging their skills ✓ post creative thoughts that tease their professional ego → touch followers' narcissistic soft point to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge → sales pitches should create demand for a product on the periphery of your needs = identify unmet needs of clients hard-wired = automatically thinking or behaving in a particular way How does the described experiment with the robot reflect humans' learning process? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world ✓ ensure presentations / webinars feature some purposeful interactions e.g. show of hands, multiple choice questions, debating in breakout rooms → define the purpose of the presentation at the beginning to explain the expected end state ✓ engage attendees in a webinar by conducting case studies → generate satisfaction in achieving results → make use of friendly competition among participants as a learning catalyst purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] 〆mismatch between how we teach and how the brain naturally learns 〆some people are going to be ahead and bored 〆others are left behind → learning feels aversive = few members of the audience are getting the information on the periphery of their knowledge → what is required for optimal learning and pleasure 63% students disengaged ✓ design graded presentations / webinars → activities should be of varied difficulties, perhaps at the discretion of the moderator / keynote speaker e.g. feature 2-3 sets of questions (for managers, staff members, clients) aversive = making someone feel a strong dislike for something, or making them not want to do it How does spaced repetition enhance learning performance? What significant advantage does it offer over traditional study methods? [09:26] ✓ review information just before it is about to be forgotten → refresh knowledge at optimal intervals ✓ forgetting curve becomes less steep → improved recall and performance ✓ active recall = testing oneself on the information being studied (e.g. flashcards) ≠ passive methods (e.g. re-reading or highlighting) → better understanding and practical use of information ✓ distinguish cramming from spaced repetition to cram for sth = to learn a lot of things in a short time, in preparation for an exam What three levels can AI support? [08:42] ✓ level 1 - rote learning → memorize information passively → use space repetition individualised thanks to AI ✓ level 2 - generative AI [11:35] → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - integrative AI [13:15] → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience e.g. video conferencing software can recognise attendees' body language (thumbs up) generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something What does ‘the kindling of a flame” rather than ‘the filling of a vessel’ suggest about the role of educators / keynote speakers in engaging their audience? [14:54] ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge ✓ webinars must encourage viewers to participate (i.e. become active participants) and want to learn more → use of AI to design compelling presentations will soon become the norm ✓ new information should be layered on existing knowledge → focus on the periphery of knowledge → keep learners engaged ✓ reward purposeful action → refresh knowledge at optimal intervals → make forgetting curve less steep kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself hard-wired = automatically thinking or behaving in a particular way purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional aversive = making someone feel a strong dislike for something, or making them not want to do it generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 20240410 09:00-10:00 1.5 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 Robert Cialdini's principles of influence 20240325 hw20240327 pix/icons8-collaboration-100_white.png Robert Cialdini - Science Of Persuasion https://www.youtube.com/watch?v=kv0sOX6Alrk Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> 1 Robert Cialdini's principles of influence 20240325 hw20240327 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

Watch the video. → answer the questions ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 2 Persuasive speech 20240304 hw20240311 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]>

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240403 hw20240408 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> Why is Facebook so “attractive” according to Dr Scott Bolland? ✓ provides a constant stream of new information ✓ on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge How does the described experiment with the robot reflect humans' learning process? What was the role of happiness in shaping behaviour? ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world What’s wrong with the educational system and arguable with webinars & sales pitches in general? What three levels can AI support? ✓ level 1 - rote learning → memorize information passively ✓ level 2 - generative AI → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - Integrative AI → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience How does the concept of education as ‘the kindling of a flame” rather than ‘the filling of a vessel’ emphasize the role of educators in fostering people's natural curiosity and joy in learning? ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency comfort in comfortable with that ~~Last 2 days~~ we spent the last 2 days ~~for~~ on on that Our younger team members are ~~very~~ expecting ~~for~~ that very much We ~~don't can~~ can't change ~~nothing~~ anything ]]> 20240401 09:00-09:40 1 active Robert Cialdini's principles of influence (1/2) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Watch the video. → answer the questions ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency make give you some advice ]]> 20240327 09:00-10:00 1.5 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 1 Robert Cialdini's principles of influence 20240325 hw20240327 pix/icons8-collaboration-100_white.png Robert Cialdini - Science Of Persuasion https://www.youtube.com/watch?v=kv0sOX6Alrk Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> 20240325 09:00-09:40 1 active Dilemma: Harley Davidson - Innovating & rejuvenating your brand image (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Case study: Harley's Angels pg 30 reading Brief intelligent_business_intermediate_students_book_pg30_case_study_harley_s_angels.pdf

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> Intelligent Business B1 1 The Rise And Fall Of Harley-Davidson active edit_ol_qa pix/icons8-collaboration-100_white.png The Rise And Fall Of Harley-Davidson (8'45min) Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers. And without new riders, the company might slowly erode. Business Insider https://www.youtube.com/watch?v=zwud-2RKwA0 → answer the questions]]> the_rise_and_fall_of_harley_davidson_zwud-2RKwA0_f248.mp4 Why did sales of Harley Davidson plummet? ✓ economic crisis to plummet = to fall suddenly and quickly from a high level or position When did the Harley Davidson make a reputation for its reliability? ✓ 60 000 bikes for the US military during World War 2 = a machine of war What did veterans want once they got back from WW2? ✓ live on their own terms ✓ mobility ✓ freedom ✓ attitude = counter culture attitude = confident, sometimes aggressive behaviour that shows you do not care about other people's opinions and that you want to do things in an individual way What made the Harley Davidson really popular? ✓ Hollywood e.g. The Wild One e.g. Easy Rider What role did the baby-boomers play? ✓ promoted cool image ✓ strong community → sold a lifestyle baby-boomer = member of the baby boom generation in the 1950s-1964 How did Harley Davidson try to recover from the 86% drop due to the Great Recession (in 2007)? ✓ reach emerging markets ✓ sell to a younger population ✓ attract women → design beginner models → introduce smaller, more fuel-efficient bikes (...) 〆measures failed → refocused on selling loud bikes to plunge = to fall suddenly and quickly from a high level or position What is happening to Harley Davidson's core customer base? = ageing ✓ 27 years old in 1985 〆50 years old in 2018 What other criticism is Harley Davidson facing? 〆expensive bikes at an average of USD 20 000 〆not practical = pricey toys What strategical choice should Harley Davidson make? ✓ captivate millennials OR ✓ rely on ageing, but loyal, customer base to captivate = to keep sb's close attention by being extremely interesting, attractive, etc What steps is Harley Davidson now taking? ✓ buy-back programme to help upgrade your bike → reach out to new riders ✓ produce electric bikes → attract an ecology-oriented generation ✓ rely on valuable brand equity active textbook tmp_pdf/intelligent_business_intermediate_students_book_pg30_case_study_harley_s_angels.pdf Brief - reading T / Cl How would you deal with the ageing target group? ✓ launch a new product line to appeal to a younger generation ✓ offer cheaper, more accessible models to compete with Asian competition (...) pg 143 Unit 3 - Harley Davidson proposals for strategic leadership council meeting reading T / Cl Which approach(es) do you recommend? Why? Why not? → product development approach 〆slow & heavy, cruising bikes are not popular any more ✓ R&D have probably some new, hybrid bikes (i.e. eco-friendly) 〆time consuming & expensive → acquisition approach ✓ faster to deploy ✓ penetration into new markets → marketing approach ✓ a must to enter any new market 〆clothing & accessories account only for 20% of income 〆made-in-America label is synonymous of 'expensive' → distribution approach ✓ contract out new outlets 〆risk of counterfeit production in India & China (...) pg 30 decision pg 30 listening intelligent_business_the_economist_longman/intelligent_business_intermediate/intelligent_business_intermediate_audio_cd01/intelligent_business_intermediate_cd01_8.ogg T / Cl Feedback * Harley Davidson need to innovate & rejuvenate their brand image 〆don't rely on a single customer group 〆don't turn off existing customers ✓ introduce new models ✓ diversify (e.g. manufacture lawn-mowers?) → new generation can buy into the Harley experience → draw in new customers 〆no certification in Taiwan 〆need to find a Chinese partner who could be trusted → make alliances = marketing & distribution approaches ]]> 1 Robert Cialdini's principles of influence 20240325 hw20240327 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 situation in which two people, countries, etc. provide the same help or advantages to each other ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip return the favour smallness of quantity in proportion to the wants or demands ✓ scarcity → highlight benefits → show it is unique → what could be lost desire to have the unique or last one available someone who is regarded as an authority by someone else ✓ authority → wear a uniform or formal suit → display diplomas → get introduced by someone else who mentions your experience, qualifications... celebrity endorsement quality of always behaving in the same way or of having the same opinions, standard, etc ✓ consistency → commit to what you have already agreed → write voluntary, active, public commitments loyalty to a brand, stick to your choice despite price increase property that makes a person likeable, that allows them to be liked ✓ likeability → behave in a similar manner → pay (genuine)i compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill idea that people copy the actions of others in an attempt to emulate behaviour in certain situations ✓ social proof / consensus → show others like you follow the herd instinct state of being in agreement and working together ✓ unity speaker is one of us to erode = to gradually destroy sth or make it weaker over a period of time; to be destroyed or made weaker in this way to plummet = to fall suddenly and quickly from a high level or position to plunge = to fall suddenly and quickly from a high level or position brand equity = value of a particular brand for the company that makes it: attitude = confident, sometimes aggressive behaviour that shows you do not care about other people's opinions and that you want to do things in an individual way baby-boomer = member of the baby boom generation in the 1950s-1964 to captivate = to keep sb's close attention by being extremely interesting, attractive, etc acquisition = company, piece of land, etc. bought by sb, especially another company; the act of doing so to turn off = to cause to feel intense dislike or distaste; to put off to draw in = to attract, appeal to rejuvenate = to make sb/sth look or feel younger or more lively for at you If we are not ~~interesting~~ interested in this industry we can look at some other people Everybody ~~what~~ who | that is connected with this design is doing... ]]> 20240320 09:00-10:00 1.5 lc By the end of this session you will have studied print

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 20240318 09:00-09:40 1 active Dilemma: Harley Davidson - Innovating & rejuvenating your brand image (1/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 3 Strategy pg 26 ex 1 2 vocab Breaking into a new market intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf video

The Rise And Fall Of Harley-Davidson Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers. And without new riders, the company might slowly erode. → watch the following video (8'45min) Business Insider https://www.youtube.com/watch?v=zwud-2RKwA0 smartphone or tablet device

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> Intelligent Business B1 active textbook ✓ a Harley Davidson (...) Isn't the image of Harley biker a bit old-fashioned? 〆not particularly eco-friendly 〆not related to ethics 〆identifies rather with WASP (white, Anglo-Saxon Protestant) (...) ]]> 1 The Rise And Fall Of Harley-Davidson active edit_ol_qa pix/icons8-collaboration-100_white.png The Rise And Fall Of Harley-Davidson (8'45min) Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers. And without new riders, the company might slowly erode. Business Insider https://www.youtube.com/watch?v=zwud-2RKwA0 → answer the questions]]> the_rise_and_fall_of_harley_davidson_zwud-2RKwA0_f248.mp4 Why did sales of Harley Davidson plummet? ✓ economic crisis to plummet = to fall suddenly and quickly from a high level or position When did the Harley Davidson make a reputation for its reliability? ✓ 60 000 bikes for the US military during World War 2 = a machine of war What did veterans want once they got back from WW2? ✓ live on their own terms ✓ mobility ✓ freedom ✓ attitude = counter culture attitude = confident, sometimes aggressive behaviour that shows you do not care about other people's opinions and that you want to do things in an individual way What made the Harley Davidson really popular? ✓ Hollywood e.g. The Wild One e.g. Easy Rider to erode = to gradually destroy sth or make it weaker over a period of time; to be destroyed or made weaker in this way to plummet = to fall suddenly and quickly from a high level or position to plunge = to fall suddenly and quickly from a high level or position brand equity = value of a particular brand for the company that makes it: attitude = confident, sometimes aggressive behaviour that shows you do not care about other people's opinions and that you want to do things in an individual way baby-boomer = member of the baby boom generation in the 1950s-1964 to captivate = to keep sb's close attention by being extremely interesting, attractive, etc acquisition = company, piece of land, etc. bought by sb, especially another company; the act of doing so to turn off = to cause to feel intense dislike or distaste; to put off to draw in = to attract, appeal to rejuvenate = to make sb/sth look or feel younger or more lively 20240313 09:00-10:00 1.5 active Nike's Goddess By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 3 Strategy pg 26 ex 3 reading pg 25 Nike's Goddess intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> active wip textbook ]]> 1 Strengths, weaknesses, opportunities and threats active deck_shuffled_lines_halign active wip textbook T / Cl What has galvanised♣ you recently? ♣ galvanise = to motivate ✓ the impact you had on your business at both company & market levels What is your Achilles' heel? ✓ long lead time (due to logistics) Could seniority be an obstacle to deploying a restructuring / marketing strategy? ✓ the board may not be willing to take risks 〆elder managers might be resistance to change T / Cl Are you keen on fashionable looking shoes or do you prefer comfort? ✓ need an assortment of both for all situations set for homework pg 26 ex 1 2 vocab Breaking into a new market T / Cl What product or solution are you working on at present? → describe it using a SWOT analysis ]]> 3 SWOT analysis 20230907 hw20230403 Preparing & delivering a SWOT analysis pix/icons8-lecturer-100_white.png active wip prep_2columns_2qa edit_2columns_2qa Strengths

• • •

Weaknesses

• • •

Opportunities

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Threats

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]]> ✓ dealing with tangible assets is usually just a decision depending on financial means → sales forecasts may be reliable 〆managing human resources may threaten a company's viability more than volumes of production 〆lack of competent subject-matter experts to work with 〆risk averse outsourced auditors 〆don't want to own a project = being responsible → provide timely rather than delayed feedback → change corporate culture SWOT analysis = strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning legislation /ˌledʒɪsˈleɪʃən/ = law or a set of laws passed by a parliament harsh = too strong and rough and likely to damage sth; cruel, severe and unkind undisputed = that cannot be questioned or proved to be false Achilles' heel /ə'kili:z/ = weak point or fault in sb's character, which can be attacked by other people HQ = head-quarters, place from which a commander performs the functions of command apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores crucial = vital turnoff = demotivating factor to galvanise = to stimulate to action; to shock into finding a solution for by another 40 people We have 10 000 of customers It's ~~very~~ huge ]]> 20240306 09:00-10:00 1.5 lc By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 3 Strategy pg 246 ex 3 reading pg 25 Nike's Goddess intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 20240304 09:00-09:40 1 lc By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> 20240228 09:00-10:00 09:00-09:40 1 1.5 active Communicating the big picture - choosing a strategy Nike's Goddess By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Intermediate Unit 3 Strategy pg 24 ex 1 reading pg 25 Nike's Goddess intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-5oc-kbz-fgl ]]> active textbook

picture 1 Why does he look unhappy? visual aid

picture 2

picture 3 Can you tell what is going on by now, or do you need more information to get the complete picture? visual aid

picture 4 Is she suffering? visual aid

picture 5 How different is the big picture from your predictions? visual aid

→ live concert

T / Cl Imagine you have to start a new product or service. How do you communicate the big picture? ✓ analyse market ✓ assess competition ✓ identify opportunities for growth ✓ recognise threats → set strategic objectives pg 23 keynotes The big picture ]]> active textbook tmp_pdf/intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf SWOT analysis ✓ rank competitors at the top → check why & how to sell ✓ keep financial viability high on the agenda → can investment pay off? pg 24 preview How can you map out the best strategy for a given business? → use a SWOT analysis ✓ strengths ✓ weaknesses ✓ opportunities ✓ threats pg 24 ex 1 listening intelligent_business_the_economist_longman/intelligent_business_intermediate/intelligent_business_intermediate_audio_cd01/intelligent_business_intermediate_cd01_6.ogg pg 24 ex 2 listening (reading) pg 24 ex 1 reading pg 25 Nike's Goddess ]]> SWOT analysis = strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning legislation /ˌledʒɪsˈleɪʃən/ = law or a set of laws passed by a parliament harsh = too strong and rough and likely to damage sth; cruel, severe and unkind undisputed = that cannot be questioned or proved to be false Achilles' heel /ə'kili:z/ = weak point or fault in sb's character, which can be attacked by other people HQ = head-quarters, place from which a commander performs the functions of command apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores crucial = vital turnoff = demotivating factor to galvanise = to stimulate to action; to shock into finding a solution threat /θret/ strength /s'treŋkθ/ analysis /əˈnæləsɪs/ analyses /ə'nælə,si:z/ 20240226 09:00-09:40 1 active Talking about your future (2/2) Telephoning - Future forms By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Intermediate Talking about the future, Telephoning: Making arrangements pg 18 ex C grammar market_leader_3rd_intermediate_course_book_pg18-19_talking_about_the_future_telephoning_making_arrangements.pdf smartphone or tablet device