Title: 20231202-28ach Political correctness across cultures
Course: Course Log Cmt231mz-1

Kvas advertising plan
20231118-26ach
Kvass is a fermented cereal-based low-alcohol beverage with a slightly cloudy appearance, light-brown colour, and sweet-sour taste. Kvass originates from north-eastern Europe, where grain production was considered insufficient for beer to become a daily drink.

You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets.

→ write an advertising plan to export Kvass
→ support its cross-cultural appeal with relevant cultural dimensions
(= recycle terminology)
→ describe a single, short advert for 2-3 target countries (1 paragraph only)
e.g. China, Kazakhstan, Serbia (or any country / region relevant to you)
→ explain how you will adapt the advertising campaign to the selected target markets (with examples)
(use the same googledoc as previously)
~ 350 words
→ deadline: 20231122


 Zoom session video recordings
Please note:
→ video files will be available for ~ 2 weeks after each completed lesson
→ if some recordings are missing in one group (due to Zoom crashing or simply forgetting), you may find them in the other group
→ you may find the 'ach count' (academic hours) a more reliable way to identify files than by just looking at the date
e.g. cmt231mz-20231014-6ach ↔ cmt232mz-20231021-6ach
→ watching video files on-line may result in poor audio quality, you may want to download the files first
https://drive.google.com/drive/folders/14JmqcpZZ1LiX_1jdbB16oapiJBhM66IW?usp=drive_link

 Attendance sheet with marks
https://docs.google.com/spreadsheets/d/1ueRfJv3OLulkyNkqR9m8_mDyfiNxcHSH8mZsr18EM_k/edit?usp=sharing

 Zoom meeting details
MGPU/cmt231mz - D.Potter Zoom Meeting (recurring)
Meeting ID: 732 7250 5174
Password: 4rKhkr
https://us04web.zoom.us/j/73272505174?pwd=jHFyVWwvxAbuT0XxkWiqeHnafpEfVW.1