Title: 20231216-32ach How languages shape our mind - Political correctness
Course: Course Log Cmt232mz-1

Kvas advertising plan
20231209-28ach
Kvass is a fermented cereal-based low-alcohol beverage with a slightly cloudy appearance, light-brown colour, and sweet-sour taste. Kvass originates from north-eastern Europe, where grain production was considered insufficient for beer to become a daily drink.
You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets.
→ write an advertising plan to export Kvass
→ support its cross-cultural appeal with relevant cultural dimensions
(= recycle terminology)
→ describe a single, short advert for 2-3 target countries (1 paragraph only)
e.g. China, Kazakhstan, Serbia (or any country / region relevant to you)
→ explain how you will adapt the advertising campaign to the selected target markets (with examples)
(use the same googledoc as previously)
~ 350 words
→ deadline: 20231216
Final project - brainstorming + rationale
20231209-30ach
You need to prepare in groups of 3-4 people a final project to embody cultural differences for your pupils.

Agenda
20231209 brainstorming + team building + storyline(s) + rationale
20231216 assessment sheet + narrative breakdown + visuals + (audio) script
20231223 video recording
20231230 delivery & feedback

→ prepare per agenda
→ contact your team members to share workload
 Zoom session video recordings
Please note:
→ video files will be available for ~ 2 weeks after each completed lesson
→ if some recordings are missing in one group (due to Zoom crashing or simply forgetting), you may find them in the other group
→ you may find the 'ach count' (academic hours) a more reliable way to identify files than by just looking at the date
e.g. cmt231mz-20231014-6ach ↔ cmt232mz-20231021-6ach
→ watching video files on-line may result in poor audio quality, you may want to download the files first
https://drive.google.com/drive/folders/14JmqcpZZ1LiX_1jdbB16oapiJBhM66IW?usp=drive_link

 Attendance sheet with marks
https://docs.google.com/spreadsheets/d/1ykfz8-i90gifW0zUny2WwbQRwTB1KUFpHldehXTVwOc/edit?usp=sharing

 Zoom meeting details
MGPU/cmt232mz - D.Potter Zoom Meeting (recurring)
Meeting ID: 726 7969 8515
Password: 0yQWEx
https://us04web.zoom.us/j/72679698515?pwd=yGddpbxmrgUJ4sbkNTFBJGhDXM8ots.1