Title: 20231212 Political correctness across cultures
Course: Course Log Kasperskygroup148 2023

Bottoms' Up Political correctness


Kvas advertising plan
20231207
Optional homework - to be completed for the quarterly test if you wish
Kvass is a fermented cereal-based low-alcohol beverage with a slightly cloudy appearance, light-brown colour, and sweet-sour taste. Kvass originates from north-eastern Europe, where grain production was considered insufficient for beer to become a daily drink.
You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets.
→ write an advertising plan to export Kvass
→ describe a single, short advert for 2-3 target countries (1 paragraph only)
e.g. China, Kazakhstan, Serbia (or any country / region relevant to you)
→ explain how you will adapt the advertising campaign to the selected target markets (with examples)
~ 200 words
 Complete quarterly test
〆no dictionaries
〆no language notes
→ complete as h/w
→ deadline Friday 20231215
→ time allowed: 60min
Quarterly test (on-line version)


 Zoom meeting details
Meeting ID: 778 8235 9654
Passcode: U2c0NY
https://us04web.zoom.us/j/77882359654?pwd=Z1wzzFd3uOFuD1uWdM6TwkSMhYtbZT.1