Title: 20230912 Dilemma: Harley Davidson - Innovating & rejuvenating your brand image
Course: Course Log Kasperskygroup148 2023

Intelligent Business B1


  Download onto your tablet or print the following pdf for our next lesson.
Intelligent Business Intermediate
Unit 3 Strategy
pg 26 ex 1 2 vocab
Breaking into a new market
intelligent_business_intermediate_students_book_pg23-26_the_big_picture_nike.pdf


 The Rise And Fall Of Harley-Davidson
Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers. And without new riders, the company might slowly erode.
→ watch the following video (8'45min)
Business Insider
https://www.youtube.com/watch?v=zwud-2RKwA0


  Download onto your tablet or print the following pdf for our next lesson.
Intelligent Business Intermediate
Case study: Harley's Angels
pg 30 reading
Brief
intelligent_business_intermediate_students_book_pg30_case_study_harley_s_angels.pdf


 Zoom meeting details
Meeting ID: 778 8235 9654
Passcode: U2c0NY
https://us04web.zoom.us/j/77882359654?pwd=Z1wzzFd3uOFuD1uWdM6TwkSMhYtbZT.1