Title: 20231201 Facilitating cultural changes - case study
Course: Course Log Skabanov 2023-2

Kvas advertising plan
20231127
Kvass is a fermented cereal-based low-alcohol beverage with a slightly cloudy appearance, light-brown colour, and sweet-sour taste. Kvass originates from north-eastern Europe, where grain production was considered insufficient for beer to become a daily drink.

You work as a (cross-cultural) marketing consultant for a soft drinks company that wants to export to new markets.

→ write an advertising plan to export Kvass
→ support its cross-cultural appeal with relevant cultural dimensions
(= recycle terminology)
→ describe a single, short advert for 2-3 target countries (1 paragraph only)
e.g. China, Kazakhstan, Serbia (or any country / region relevant to you)
→ explain how you will adapt the advertising campaign to the selected target markets (with examples)
~ 350 words
 Zoom meeting details
S.Kabanov - Duncan Potter's Zoom Meeting
Meeting ID: 719 7908 9976
Passcode: Jg9s29
https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1