Title: 20240617_date_to_be_confirmed Brainstorming a buyer's journey
Course: Course Log Skabanov 2024

Mentoring in Advanced Practice Nursing: The Use of Metaphor in Concept Exploration
→ read the following article
→ write 2-3 metaphors to describe coaching vs mentoring
https://ispub.com/ijanp/2/2/4354


Developing a coaching & mentoring course in English with AI
→ draft the table of contents of your course
→ practise skills studied in AI for narrative development
• breakdown sophisticated concepts into short sentences
• use acronyms & well-referenced concepts for greater reach
• repeat & paraphrase key concepts
• sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to)
• think with rhetorical questions for headings
• paragraph thoughts
• use metaphors to trigger target audience imagination


LinkedIn advice - Here's how you can motivate and inspire your team members as a leader
→ read the following article
→ how can you add value?

1 Build Trust
2 Set Goals
3 Empower Them
4 Communicate Vision
5 Provide Support
6 Recognize Efforts
7 Here’s what else to consider
https://www.linkedin.com/advice/0/heres-how-you-can-motivate-inspire-your-team-nw3ke?trk=cah2

LinkedIn post - Oliver Yonchev
Co-Founder of Flight Story | Public Speaker
→ read the following post
→ how can Pondering People add value?
→ should we prepare a 5min Pondering People series on this topic?

“99% of customers are f*****g idiots… not my customers, they’re f*****g brilliant” 😂
Although I didn’t think I’d be taking business advice from Noel Gallagher this morning, there’s a hell of a lot of wisdom in this video.
The customer doesn’t always know best.
Steve jobs famously said:
“If I asked a 1000 people in a focus group what they wanted in a phone you’d never get the iPhone”
This philosophy is one of the key principles that set Apple apart from others.
They didn’t allow the majority group to decide what they did.
They acted from first principles and delivered from their values.
One of the challenges of business and marketing is that we can test and measure every action.
This means we optimise what we do at all times, but optimising everything, often means we’re not producing anything groundbreaking.
For most companies, good repeated is enough.
However for the best companies, creators, artists, good isn’t good enough.

Nathan Baird
Design Thinking & Innovation Author, Strategist, Facilitator, Trainer & Speaker / Founder of Methodry
There is some truth in that and also a whole lot of misinformed opinion. It doesn't have to be as absolute as listen to your customer or don't listen to your customer. It's about when and how.
I wouldn't necessarily use customers to come up with the ideas or creative, but I whole heartedly would spend time first of all understanding my customers and potential customers, what is important to them, and what pains and delights them. And then use that as a starting point to generate ideas and creative.
I believe we’ve been using the Steve Jobs and Henry Ford quote as an excuse to not be customer-centric for too long!
It’s a straw man fallacy!
If you're asking customers what they want, then you're asking them the wrong question.
Customers don't necessarily know what solutions and technologies are possible, but they do know who they are and what their needs and pains are. You should be asking (and observing) them about these.
Steve Jobs also said: “You‘ve got to start with the customer experience and work back toward the technology, not the other way around.”
https://www.linkedin.com/feed/update/urn:li:activity:7209117096650178562/


Pondering People - excerpts
→ look at the following topics - subject to changes
→ make comments
→ add your own topics
https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing


 Zoom meeting details
S.Kabanov - Duncan Potter's Zoom Meeting
Meeting ID: 719 7908 9976
Passcode: Jg9s29
https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1