Title: 20240506 Refining long-form content with ChatGPT (1/2)
Course: Course Log Skabanov 2024

Writing practice - mapping contents to buyers' journey
20240503
You need to write about a product or service developed by your company & map contents to your buyers' journey.

→ focus on a particular buyer's journey
awareness
consideration
decision

→ choose content goals of your copy-writing
acquisition: attract new visitors
activation: turn visitors into subscribers (micro-conversion)
education: engage subscribers and keep them coming back
revenue: persuade visitors to make a purchase (macro-conversion)
expansion: encourage customers to upgrade
referral: delight customers and turn them into evangelists

→ use the following writing guidelines
→ complete the template in the googledoc
https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing
 Zoom meeting details
S.Kabanov - Duncan Potter's Zoom Meeting
Meeting ID: 719 7908 9976
Passcode: Jg9s29
https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1