<map version="freeplane 1.5.9">
<!--To view this file, download free mind mapping software Freeplane from http://freeplane.sourceforge.net -->
<node TEXT="" FOLDED="false" ID="ID_1282067987" CREATED="1568790390025" MODIFIED="1568905338821" STYLE="oval">
<font SIZE="18"/>
<hook NAME="MapStyle">
    <properties fit_to_viewport="false;"/>

<map_styles>
<stylenode LOCALIZED_TEXT="styles.root_node" STYLE="oval" UNIFORM_SHAPE="true" VGAP_QUANTITY="24.0 pt">
<font SIZE="24"/>
<stylenode LOCALIZED_TEXT="styles.predefined" POSITION="right" STYLE="bubble">
<stylenode LOCALIZED_TEXT="default" COLOR="#000000" STYLE="fork">
<font NAME="SansSerif" SIZE="10" BOLD="false" ITALIC="false"/>
</stylenode>
<stylenode LOCALIZED_TEXT="defaultstyle.details"/>
<stylenode LOCALIZED_TEXT="defaultstyle.attributes">
<font SIZE="9"/>
</stylenode>
<stylenode LOCALIZED_TEXT="defaultstyle.note" COLOR="#000000" BACKGROUND_COLOR="#ffffff" TEXT_ALIGN="LEFT"/>
<stylenode LOCALIZED_TEXT="defaultstyle.floating">
<edge STYLE="hide_edge"/>
<cloud COLOR="#f0f0f0" SHAPE="ROUND_RECT"/>
</stylenode>
</stylenode>
<stylenode LOCALIZED_TEXT="styles.user-defined" POSITION="right" STYLE="bubble">
<stylenode LOCALIZED_TEXT="styles.topic" COLOR="#18898b" STYLE="fork">
<font NAME="Liberation Sans" SIZE="10" BOLD="true"/>
</stylenode>
<stylenode LOCALIZED_TEXT="styles.subtopic" COLOR="#cc3300" STYLE="fork">
<font NAME="Liberation Sans" SIZE="10" BOLD="true"/>
</stylenode>
<stylenode LOCALIZED_TEXT="styles.subsubtopic" COLOR="#669900">
<font NAME="Liberation Sans" SIZE="10" BOLD="true"/>
</stylenode>
<stylenode LOCALIZED_TEXT="styles.important">
<icon BUILTIN="yes"/>
</stylenode>
</stylenode>
<stylenode LOCALIZED_TEXT="styles.AutomaticLayout" POSITION="right" STYLE="bubble">
<stylenode LOCALIZED_TEXT="AutomaticLayout.level.root" COLOR="#000000" STYLE="oval" SHAPE_HORIZONTAL_MARGIN="10.0 pt" SHAPE_VERTICAL_MARGIN="10.0 pt">
<font SIZE="18"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,1" COLOR="#0033ff">
<font SIZE="16"/>
<edge COLOR="#ff0000"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,2" COLOR="#00b439">
<font SIZE="14"/>
<edge COLOR="#0000ff"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,3" COLOR="#990000">
<font SIZE="12"/>
<edge COLOR="#00ff00"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,4" COLOR="#111111">
<font SIZE="10"/>
<edge COLOR="#ff00ff"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,5">
<edge COLOR="#00ffff"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,6">
<edge COLOR="#7c0000"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,7">
<edge COLOR="#00007c"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,8">
<edge COLOR="#007c00"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,9">
<edge COLOR="#7c007c"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,10">
<edge COLOR="#007c7c"/>
</stylenode>
<stylenode LOCALIZED_TEXT="AutomaticLayout.level,11">
<edge COLOR="#7c7c00"/>
</stylenode>
</stylenode>
</stylenode>
</map_styles>
</hook>
<hook NAME="AutomaticEdgeColor" COUNTER="7" RULE="ON_BRANCH_CREATION"/>
<edge COLOR="#ffffff"/>
<node TEXT="Although this is seldom perceived as an advantage, it is actually our unique selling point!" POSITION="right" ID="ID_1976490647" CREATED="1568825474631" MODIFIED="1568905338816" HGAP_QUANTITY="-306.9999904334548 pt" VSHIFT_QUANTITY="-147.749995596707 pt">
<arrowlink SHAPE="CUBIC_CURVE" COLOR="#000000" WIDTH="2" TRANSPARENCY="200" FONT_SIZE="9" FONT_FAMILY="SansSerif" DESTINATION="ID_1447771674" STARTINCLINATION="133;0;" ENDINCLINATION="3;-40;" STARTARROW="NONE" ENDARROW="DEFAULT"/>
<edge COLOR="#ffffff"/>
<font ITALIC="true"/>
<hook NAME="FreeNode"/>
</node>
<node TEXT="SELDOM PERCEIVED AS AN ADVANTAGE, this is actually our unique selling point!" POSITION="right" ID="ID_337819499" CREATED="1568825531127" MODIFIED="1569220901383" HGAP_QUANTITY="-264.9999916851523 pt" VSHIFT_QUANTITY="-105.74999684840452 pt">
<edge COLOR="#ffffff"/>
<font SIZE="14" BOLD="true" ITALIC="true"/>
<hook NAME="FreeNode"/>
<node TEXT=" = adverbial phrase in FRONT POSITION for emphasis" ID="ID_1447771674" CREATED="1568825617905" MODIFIED="1569223481232" HGAP_QUANTITY="298.2499915286901 pt" VSHIFT_QUANTITY="46.49999861419205 pt">
<arrowlink SHAPE="CUBIC_CURVE" COLOR="#000000" WIDTH="2" TRANSPARENCY="200" FONT_SIZE="9" FONT_FAMILY="SansSerif" DESTINATION="ID_337819499" STARTINCLINATION="-22;46;" ENDINCLINATION="56;62;" STARTARROW="NONE" ENDARROW="DEFAULT"/>
<hook NAME="FreeNode"/>
<node TEXT="CONTEXT" ID="ID_439833018" CREATED="1568800548082" MODIFIED="1569218572352" HGAP_QUANTITY="-594.9999818503861 pt" VSHIFT_QUANTITY="106.49999682605278 pt">
<node TEXT="use inversion when adverb MODIFIES THE VERB" ID="ID_805438468" CREATED="1568800569519" MODIFIED="1568888071629">
<edge COLOR="#666666"/>
<node TEXT="HARDLY perceived as an advantage, this is actually our unique selling point." ID="ID_1231895566" CREATED="1568800810074" MODIFIED="1568904604990">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="don&apos;t use inversion when it modifies the noun" ID="ID_186434829" CREATED="1568800588874" MODIFIED="1568886047585" HGAP_QUANTITY="30.499999508261695 pt" VSHIFT_QUANTITY="11.249999664723884 pt">
<edge COLOR="#666666"/>
<node TEXT="VIRTUALLY no company was interested in the product" ID="ID_1804507660" CREATED="1568800779795" MODIFIED="1568904619568">
<font ITALIC="true"/>
</node>
</node>
</node>
<node TEXT="STRUCTURE" ID="ID_738466242" CREATED="1569219365466" MODIFIED="1569220862188" HGAP_QUANTITY="-594.9999818503862 pt" VSHIFT_QUANTITY="23.999999284744284 pt">
<node TEXT="no + than" ID="ID_81319009" CREATED="1568908522905" MODIFIED="1569223631815" HGAP_QUANTITY="15.499999955296516 pt" VSHIFT_QUANTITY="10.499999687075626 pt">
<arrowlink SHAPE="CUBIC_CURVE" COLOR="#000000" WIDTH="2" TRANSPARENCY="200" FONT_SIZE="9" FONT_FAMILY="SansSerif" DESTINATION="ID_1771566268" STARTINCLINATION="160;-37;" ENDINCLINATION="-270;0;" STARTARROW="NONE" ENDARROW="DEFAULT"/>
<edge COLOR="#999999"/>
</node>
<node TEXT="so + that" ID="ID_1325636563" CREATED="1568908569786" MODIFIED="1569219493065">
<edge COLOR="#999999"/>
</node>
<node TEXT="not only + but" ID="ID_1877316713" CREATED="1568908543475" MODIFIED="1569219493066">
<edge COLOR="#999999"/>
</node>
</node>
<node TEXT="" ID="ID_804049917" CREATED="1568886422088" MODIFIED="1568888514259" HGAP_QUANTITY="-450.24998616427223 pt" VSHIFT_QUANTITY="22.499999329447768 pt"/>
<node TEXT="inversion in the RESTRICTIVE CLAUSE or ADVERBIAL PHRASE" ID="ID_289684780" CREATED="1568790629265" MODIFIED="1569220896242" HGAP_QUANTITY="-456.2499859854583 pt" VSHIFT_QUANTITY="325.49999029934435 pt" TEXT_SHORTENED="true">
<hook NAME="FreeNode"/>
<node TEXT="emphasis on time relationship" ID="ID_1553075930" CREATED="1568790697997" MODIFIED="1568877972722">
<edge COLOR="#999999"/>
<node TEXT="NO SOONER do customers understand the added value THAN they place orders" ID="ID_1771566268" CREATED="1568790714025" MODIFIED="1569223664174">
<font BOLD="true" ITALIC="true"/>
</node>
<node TEXT="BARELY have they watched our trailer WHEN they give us a ring" ID="ID_1518617665" CREATED="1568790722859" MODIFIED="1568888475028">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="emphasis on frequency" ID="ID_478124255" CREATED="1568792995827" MODIFIED="1568877972724">
<edge COLOR="#999999"/>
<node TEXT="SELDOM / RARELY will you get such good results so quickly" ID="ID_1852248442" CREATED="1568793014016" MODIFIED="1568904911163">
<font ITALIC="true"/>
</node>
<node TEXT="NEVER again will you regret investing in a start-up" ID="ID_1421768687" CREATED="1568793051308" MODIFIED="1568888658125">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="negative adverbs" ID="ID_232018720" CREATED="1568793287106" MODIFIED="1568877972725">
<edge COLOR="#999999"/>
<node TEXT="LITTLE do they realise the added value of our product" ID="ID_865805801" CREATED="1568793301475" MODIFIED="1568888802989">
<font ITALIC="true"/>
</node>
<node TEXT="NOWHERE will you find such features" ID="ID_992876629" CREATED="1568793315142" MODIFIED="1568888847822">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="phrases with &apos;no&apos;" ID="ID_1117171765" CREATED="1568800450479" MODIFIED="1568904862162">
<edge COLOR="#999999"/>
<node TEXT="IN NO WAY should you attempt to copy our patent" ID="ID_1663298203" CREATED="1568800484805" MODIFIED="1568904862164">
<font ITALIC="true"/>
<edge COLOR="#999999"/>
</node>
<node TEXT="UNDER NO CIRCUMSTANCES shall you contract out or use products by a competitor" ID="ID_1086488475" CREATED="1568800497390" MODIFIED="1568904862168">
<font ITALIC="true"/>
<edge COLOR="#999999"/>
</node>
</node>
<node TEXT="phrase beginning with &apos;not&apos;" ID="ID_420240758" CREATED="1568790779500" MODIFIED="1568905074126">
<arrowlink SHAPE="CUBIC_CURVE" COLOR="#000000" WIDTH="2" TRANSPARENCY="200" FONT_SIZE="9" FONT_FAMILY="SansSerif" DESTINATION="ID_858661914" STARTINCLINATION="-106;28;" ENDINCLINATION="-125;-124;" STARTARROW="NONE" ENDARROW="DEFAULT"/>
<edge COLOR="#999999"/>
<node TEXT="NOT ONLY will you save costs, BUT (you will) also work faster" ID="ID_1971553665" CREATED="1568904426843" MODIFIED="1569223829826">
<font BOLD="true" ITALIC="true"/>
</node>
<node TEXT="NOT FOR ONE MINUTE could we imagine this product would be such a success" ID="ID_965023329" CREATED="1568790871585" MODIFIED="1568904583373">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="phrase begining with &apos;so&apos;" ID="ID_1783867970" CREATED="1568904691539" MODIFIED="1568904709596">
<edge COLOR="#999999"/>
<node TEXT="SO convenient will you find this solution THAT you will recommend it to your friends" ID="ID_1715117215" CREATED="1568904733213" MODIFIED="1568904780633">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="phrase beginning with &apos;only&apos;" ID="ID_1721318026" CREATED="1568792591006" MODIFIED="1568904845494">
<edge COLOR="#999999"/>
<node TEXT="ONLY AFTER several weeks will you appreciate your return on investment" ID="ID_1754452137" CREATED="1568792612037" MODIFIED="1568904591289">
<font ITALIC="true"/>
</node>
<node TEXT="ONLY LATER will you appreciate the efficiency of our product" ID="ID_1646275960" CREATED="1568792628694" MODIFIED="1568904591297">
<font ITALIC="true"/>
</node>
<node TEXT="ONLY IN THIS WAY can you achieve genuine cost savings" ID="ID_1251271173" CREATED="1568793353611" MODIFIED="1568904591300">
<font ITALIC="true"/>
</node>
</node>
</node>
</node>
<node TEXT="inversion in the MAIN CLAUSE" ID="ID_667129008" CREATED="1568790624410" MODIFIED="1569220901381" HGAP_QUANTITY="-448.74998620897577 pt" VSHIFT_QUANTITY="546.7499837055806 pt">
<node TEXT="phrase beginning with &apos;not&apos; (exceptions)" ID="ID_858661914" CREATED="1568790794257" MODIFIED="1568905088086" HGAP_QUANTITY="15.499999955296518 pt" VSHIFT_QUANTITY="40.49999879300598 pt">
<edge COLOR="#999999"/>
<font BOLD="true"/>
<node TEXT="NOT UNTIL our product was ready did we start its promotion" ID="ID_460358226" CREATED="1568790806673" MODIFIED="1569223803665">
<font BOLD="true" ITALIC="true"/>
</node>
<node TEXT="NOT SINCE our company was taken over has our share price been so high!" ID="ID_181242527" CREATED="1568790883684" MODIFIED="1568904583369">
<font ITALIC="true"/>
</node>
</node>
<node TEXT="phrase beginning with only (exceptions)" ID="ID_864768072" CREATED="1568792656633" MODIFIED="1568886154713" HGAP_QUANTITY="24.499999687075622 pt" VSHIFT_QUANTITY="1.4999999552965178 pt">
<font BOLD="false"/>
<edge COLOR="#999999"/>
<node TEXT="ONLY WHEN we finished the prototype did we search for funding" ID="ID_486986991" CREATED="1568792688638" MODIFIED="1568904585510">
<font ITALIC="true"/>
</node>
<node TEXT="ONLY AFTER completing the prototype did we raise funds" ID="ID_638289416" CREATED="1568792784101" MODIFIED="1568904585516">
<font ITALIC="true"/>
</node>
</node>
</node>
</node>
<node TEXT="Limiting adverbials" POSITION="left" ID="ID_1266381471" CREATED="1568875354073" MODIFIED="1568875431107" HGAP_QUANTITY="375.4999892264608 pt" VSHIFT_QUANTITY="-144.74999568611398 pt">
<edge COLOR="#ffffff"/>
<hook NAME="FreeNode"/>
<font BOLD="true"/>
<node TEXT="mindmap by D.Potter" ID="ID_1241255034" CREATED="1568875369623" MODIFIED="1568875431106" HGAP_QUANTITY="-106.74999640136969 pt" VSHIFT_QUANTITY="26.99999919533732 pt"/>
<node TEXT="20190923" OBJECT="java.lang.Long|20190923" ID="ID_505766453" CREATED="1568875377814" MODIFIED="1569218565565" HGAP_QUANTITY="-103.74999649077664 pt" VSHIFT_QUANTITY="2.2499999329447764 pt"/>
</node>
</node>
</map>
