

pitch	talk or arguments used by a person trying to sell things or persuade people to do sth
egotistical /ˌɛɡəˈtɪstɪkl,ˌiːɡəˈtɪstɪkl/	excessively conceited or absorbed in oneself | self-centred
to enthuse (about / over sth/sb)	to talk in an enthusiastic and excited way about sth



well thought out	planned and organised carefully
insight	sudden, clear understanding of something or part of something, especially a complicated situation or idea
unorthodox	different from what is usual or accepted by most people
to get round	to deal successfully with a problem
to go about	to begin to do something or deal with something
to read up on sth	to acquire information about a particular subject by studying it intensively
to catch on	to become fashionable or popular
to dream up	to imagine or invent something
to come up with	to think of, invent, or create
of	used to talk about possession 
from	used to refer to the original source of something
disadvantaged	deprived of some of the basic necessities or advantages of life, such as adequate housing, medical care, or educational facilities
to hang out	to spend time in a certain location or with certain people
incubator	organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice
blockchain	system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network
sight-impaired	used to describe someone who cannot see well
cystic fibrosis	serious medical condition, especially affecting children, in which breathing and digesting food is very difficult
Parkinson(’s) (disease)	serious illness in which your muscles become very weak and your arms and legs shake
glass ceiling	ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions
more bang for the buck	good value for money
to follow suit	to do what someone else is doing | to play a card of the same colour and kind that another player has put down
red tape	(disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly
invention (in a work context)	creation of a new product, service or process for the 1st time
innovation (in a work context)	improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market...
blue sky thinking	ideas that are not limited by the current beliefs or norms of a group or society. Blue-sky thinking can be ideas that are creative or whimsical and maybe even bizarre. Such thinking might lead to just the solution you need
divergent	to be or become different from what is expected, planned, etc
divergent | lateral thinking	process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward
cognitive flexibility	ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously
whimsical	unusual and not serious in a way that is either amusing or annoying | capricious
fruition	successful result of a plan, a process or an activity
basically	used to introduce an important point
really	used to introduce sth interesting or unexpected
apparently	according to what you have heard or read | according to the way sth appears
in a way	used to show uncertainty
as to	used to introduce a point to be addressed 
anyway	used when changing the subject of a conversation, ending the conversation, or returning to a subject
exploitative	treating sb unfairly in order to gain an advantage or to make money
buzzword	word or expression from a particular subject area that has become fashionable by being used a lot, especially on television and in the newspapers
basically	used to introduce an important point
really	used to introduce sth interesting or unexpected
apparently	according to what you have heard or read | according to the way sth appears
in a way	used to show uncertainty
as to	used to introduce a point to be addressed 
anyway	used when changing the subject of a conversation, ending the conversation, or returning to a subject
exploitative	treating sb unfairly in order to gain an advantage or to make money

can-do	willing to try new things and expecting that they will be successful
to liaise	to work closely with sb and exchange information with them
eligible (for sth) | (to do sth)	person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc
basically	used to introduce an important point
really	used to introduce sth interesting or unexpected
apparently	according to what you have heard or read | according to the way sth appears
in a way	used to show uncertainty
as to	used to introduce a point to be addressed 
anyway	used when changing the subject of a conversation, ending the conversation, or returning to a subject
exploitative	treating sb unfairly in order to gain an advantage or to make money
severe	serious | extremely bad
owing to	because of
in case	in the event of sth happening, possibly negative | is NOT 'when'
can-do	willing to try new things and expecting that they will be successful
to liaise	to work closely with sb and exchange information with them
eligible (for sth) | (to do sth)	person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc
couch potato	(informal, disapproving) person who spends a lot of time sitting and watching television
to span	to include a large area or a lot of things
USP	unique selling point
to defuse	to stop a possibly dangerous or difficult situation from developing, especially by making people less angry or nervous
reciprocity	situation in which two people, countries, etc. provide the same help or advantages to each other
to rectify	to put right sth that is wrong, to correct
maturity	quality of thinking and behaving in a sensible, adult manner
to meddle in | with sth	(disapproving) to become involved in sth that does not concern you
to miss the point	to be unable to comprehend the essence of what was meant
sanity	state of having a normal healthy mind
to hold your own	to be able to resist someone who is attacking or opposing you
bloke /bləuk/	man, guy
tomboy	young girl who enjoys activities and games that are traditionally considered to be for boys
fair enough	used to admit that something is reasonable or acceptable
patter	sound that is made by sth repeatedly hitting a surface quickly and lightly e.g. rain
solitude /ˈsɔlɪtju:d/	state of being alone, especially when you find this pleasant
loneliness	sadness resulting from being forsaken or abandoned | unpleasant emotional response to perceived isolation. Loneliness is also described as social pain
to perpetuate /pəˈpetʃueɪt/	to make sth such as a bad situation, a belief, etc. continue for a long time
compassionate	feeling or showing sympathy for people who are suffering
genuine	real, authentic
to think twice	to consider a course of action carefully before embarking on it
intercom	system of communication by telephone or radio inside an office, plane, etc. | the device you press or switch on to start using this system
to wander	to walk slowly around or to a place, often without any particular sense of purpose or direction | to stop being directed on sth and to move without much control to other ideas, subjects, etc
thrill	strong feeling of excitement or pleasure | an experience that gives you this feeling
to fraternise	to be on friendly terms with someone, as if with a brother, especially with an enemy | to meet someone socially, especially someone who belongs to an opposing army or team, or has a different social position
to keep your nose to the grindstone	to work hard and continuously
respite (from sth)	short break or escape from sth difficult or unpleasant
disengaged	not involved and bored by sth
to giggle	(at / about sb/sth) to laugh in a silly way because you are amused, embarrassed or nervous
A and E	Accident and Emergency - part of a hospital where people go when they are injured or sick and need treatment quickly
non-disclosure agreement	NDA is a legal document that protects your business information and trade secrets from vendors, employees, and third parties. Non-disclosure agreements help employers by protecting valuable, sensitive business information
bully	person who uses their strength or power to frighten or hurt weaker people
boyish	(approving) looking or behaving like a boy, in a way that is attractive
to alleviate /əˈli:vɪeɪt/	to make sth less severe | to ease
compassionate leave	time that you are allowed to be away from work because sb in your family is ill/sick or has died, or for other personal reasons
zero-hours | casual contract	type of employment contract in United Kingdom labour law, between an employer and an employee whereby the employer is not obliged to provide any minimum number of working hours to the employee | such contracts are usually for 'piece work' or 'on call' work, for example for interpreters
sought after	wanted by many people, because it is of very good quality or difficult to get or to find
to struggle	to try hard | to fight
snowflake	person who is too sensitive to criticism and easily upset
bucket list	list of things people want to do in their lifetime
job shadowing	type of on-the-job training that allows an interested employee to follow and closely observe another employee performing the role. This type of learning is usually used to onboard new employees into an organization or into a new role
cold-calling	practice of telephoning sb that you do not know, in order to sell them sth
to shear	to cut the wool off a sheep
portfolio career	portfolio career includes different job titles and roles across various sectors. You might be a graphic designer who also offers a web design service and creates brochures. Additionally, you might offer an unrelated service, such as calligraphy. Embraces having several job titles, often simultaneously, to generate multiple income sources. You might have a main full-time paid job but freelance on the side. You might mix a part-time job with a side hustle or run your own start-up / passion project in your spare time
conscientious /ˌkɔnʃɪˈenʃəs/	taking care to do things carefully and correctly
sympathetic	kind to sb who is hurt or sad | showing that you understand and care about their problems | not friendly or nice as in many other languages
trusting	tending to believe that other people are good, sincere, honest, etc
heart of gold	incredibly kind ot everyone
down to earth	very sensible and practical
cold fish	unfriendly and never showing emotions
real pain in the neck	annoying
soft touch	easy to persuade
quick temper	who gets angry very easily
full of oneself	thinking you are the most important person
wouldn't hurt a fly	very gentle person
never lift a finger	expecting others to do everything
life and soul of the party	great at telling jokes and making people laugh
affectionate	showing caring feelings and love for sb
outgoing	liking to meet other people, enjoying their company and being friendly towards them
sensitive	(to sth) aware of and able to understand other people and their feelings | easily offended or upset
bossy	(disapproving) always telling people what to do
moody	having moods that change quickly and often | bad-tempered or upset, often for no particular reason
stubborn	(often disapproving) determined not to change your opinion or attitude
stingy /ˈstɪndʒɪ/	(informal) not given or giving willingly | not generous, especially with money
head-on	in which people express strong views and deal with sth in a direct way
gut feeling	instinctive reaction, intuition
white lie	harmless or small lie, especially one that you tell to avoid hurting sb
to have it out with someone	to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument | to talk openly about sth
to be having someone on	(intransitive) to play a joke on someone
to have had it	to have had enough of sb/sth
to have it in for sb	to not like sb and be unpleasant to them
to have got it in oneself (~ to do sth)	to feel capable of doing sth
to have a (real) laugh	to enjoy oneself
conscientious /ˌkɔnʃɪˈenʃəs/	taking care to do things carefully and correctly
trusting	tending to believe that other people are good, sincere, honest, etc
heart of gold	incredibly kind ot everyone
down to earth	very sensible and practical
cold fish	unfriendly and never showing emotions
real pain in the neck	annoying
soft touch	easy to persuade
quick temper	who gets angry very easily
full of oneself	thinking you are the most important person
wouldn't hurt a fly	very gentle person
never lift a finger	expecting others to do everything
life and soul of the party	great at telling jokes and making people laugh
to have it out with someone	to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument | to talk openly about sth
to be having someone on	(intransitive) to play a joke on someone
to have had it	to have had enough of sb/sth
to have it in for sb	to not like sb and be unpleasant to them
to have got it in oneself (~ to do sth)	to feel capable of doing sth
to have a (real) laugh	to enjoy oneself
conclusively disproved	completely and finally proved wrong
ill-fated	not lucky and ending sadly, especially in death or failure
damning	critical of sb/sth | suggesting that sb is guilty
in the dead of night	the middle of the night
trait	particular quality in your personality
to have it out with someone	to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument
touching	causing feelings of pity or sympathy | making you feel emotional
assassination	wilful killing, by a sudden, secret, or planned attack, of a person—especially if prominent or important
stroke	sudden serious illness when a blood vessel (= tube) in the brain bursts or is blocked, which can cause death or the loss of the ability to move or to speak clearly


to whet the appetite	to increase desire for or interest in sth
realm /relm/	area of activity, interest, or knowledge
flair	natural ability to do sth well | quality showing the ability to do things in an interesting and imaginative way
to swoon	to faint | to feel very excited, emotional, etc. about sb that you think is sexually attractive, so that you almost lose consciousness
siren /ˈsaɪərən/	device that makes a long loud sound as a signal or warning | (in ancient Greek stories) any of a group of sea creatures that were part woman, part bird, whose beautiful singing made sailors sail towards them into rocks or dangerous waters | woman who is very attractive or beautiful but also dangerous
siren (~ voices / song / call)	temptation to do sth that seems very attractive but that will have bad results
to craft	to make by hand and with much skill
deep dive	in-depth examination or analysis of a topic
cavern	cave, especially a large one
to play in the big leagues	to work, compete, or participate in an area, echelon, or sphere of exceptional success, ability, power, achievement, etc
dare	brave enough to do sth
to peek into	to look at sth quickly and secretly because you should not be looking at it
to juggle	to try to deal with two or more important jobs or activities at the same time so that you can fit all of them into your life | to organize information, figures, the money you spend, etc. in the most useful or effective way
to dazzle	to blind temporarily or confuse the sight of by an excess of light | to impress or overpower (a person) with knowledge, ability, or any brilliant display or prospect
finesse	great skill in dealing with people or situations, especially in a delicate way | to deal with sth in a way that is clever but slightly dishonest
fierce	(especially of people or animals) angry and aggressive in a way that is frightening | (especially of actions or emotions) showing strong feelings or a lot of activity, often in a way that is violent
trench	long deep hole dug in the ground in which soldiers can be protected from enemy attacks
to lead the charge	to be one of the first to do something and leading others to do it too
to wink	to close one eye and open it again quickly, especially as a private signal to sb, or to show sth is a joke | 
sword of Damocles /'dæmə,kli:z/	(literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened


SOLID	in software programming, SOLID is a mnemonic acronym for five design principles intended to make object-oriented designs more understandable, flexible, and maintainable. Although the SOLID principles apply to any object-oriented design, they can also form a core philosophy for methodologies such as agile development or adaptive software development. Single-responsibility principle: "There should never be more than one reason for a class to change." In other words, every class should have only one responsibility. Open–closed principle: "Software entities ... should be open for extension, but closed for modification." Liskov substitution principle: "Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it." See also design by contract. Interface segregation principle: "Clients should not be forced to depend upon interfaces that they do not use." Dependency inversion principle: "Depend upon abstractions, [not] concretes
unparalleled	used to emphasize that sth is bigger, better or worse than anything else like it
elation	feeling of great happiness and excitement
boundless	without limits | seeming to have no end
gratitude (to sb) (for sth)	feeling of being grateful and wanting to express your thanks

wysiwyg	what you see is what you get
wysiwym	what you see is what you mean
portability	ability to be ported (exported → imported) from one system to another
pandoc	free-software document converter, widely used as a writing tool (especially by scholars) and as a basis for publishing workflows. It was created by John MacFarlane, a philosophy professor at the University of California, Berkeley. It can take a document in one of the supported formats and convert only its markup to another format
human-readable	medium or format where any encoding of data or information can be naturally read by humans, e.g. in Unicode text, rather than as binary data
single-sourcing	use of a single document to produce other forms of documents, such as manuals and online help. It allows one document to be used in different kinds of formats, thereby increasing the usability of the documentation
the bee's knees	(informal) an excellent person or thing
worth its salt	someone or something deserves respect and is worth its cost or has value
SEO (search engine optimisation)	process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better
backlink	reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals
SERP (search engine results page)	webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query
funnel	device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening | in marketing: e.g. discovery, interest, appraisal, confirmation
snippet	small piece of information or news
CTA (Call to action)	marketing term for any text designed to prompt an immediate response or encourage an immediate sale
to plummet	to fall suddenly and quickly from a high level or position
hubris	fact of sb being too proud | Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance
to plummet	to fall suddenly and quickly from a high level or position
hubris	fact of sb being too proud | Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance
to thrive	to become, and continue to be, successful, strong, healthy, etc
GPT	generative, pre-trained, transformer
LLM	large language model
back-propagation	identifying mistake and making changes | In machine learning, backpropagation is a gradient estimation method used to train neural network models
RLHF	reinforcement learning with human feedback
to parse	to examine computer data and change it into a form that can be easily read or understood | to examine or think about something carefully in order to understand it
to thrive	to become, and continue to be, successful, strong, healthy, etc
GPT	generative, pre-trained, transformer
LLM	large language model
back-propagation	identifying mistake and making changes | In machine learning, backpropagation is a gradient estimation method used to train neural network models
RLHF	reinforcement learning with human feedback
to parse	to examine computer data and change it into a form that can be easily read or understood | to examine or think about something carefully in order to understand it
to seize	to take control of a place or situation, often suddenly and violently | to be quick to make use of a chance, an opportunity, etc
divergence	difference between conflicting facts or claims or opinions
left brain type	logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer
right brain type	creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others
funnel	device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening | in marketing: e.g. discovery, interest, appraisal, confirmation
to stifle /'staifəl/	to prevent sth from happening | to prevent a feeling from being expressed
to keep juices flowing	to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone
algocracy	situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making
human-zero mindset	situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions
to craft	to make sth using special skills, especially with your hands
data scientist	professional who creates programming code and combines it with statistical knowledge to create insights from data
domain expert | subject-matter expert (SME)	person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject
to weave	to put facts, events, details, etc. together to make a story or a closely connected whole
derrick	tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out)
to be oversold	to get more than you actually need 
no-frills	firm or product that offers no extras | a generic product that carries no expensive label
to strip to essentials	to deprive of extra features to lower costs
bare	not covered with or protected by anything
to rebadge	to import goods from one country and sell them in another one under a different name
equity	value of sth above the amount owed
sedan car (AmEn) | saloon car (BrEn)	car that is closed and that has front and rear seats and two or four doors
ailing	unwell, ill
utilitarian	designed to be useful and practical rather than attractive
superfluous /'su:pə:fl,wəs/	more than you need or want
to slap sth on	to put sth on without much care
to sit on the fence	to be indecisive
to dilute	to make sth weaker or less effective
to weather the storm	to deal with, manage, go through
to go under	to go bankrupt, to sink
to take another knock	to take a blow, to suffer sth negative
outlook	belief about (or mental picture of) the future
to feel the pinch	to notice higher costs
sound (~ advice)	reliable
to pass up	to let (something) go by | refuse to accept
compelling	vary attractive
empty nester	parent whose children have grown up and left home
to carve a niche for oneself	to corner an area of the market
to bite the bullet	to decide to do something difficult or unpleasant that one has been putting off or hesitating over
in the winners' enclosure	used in horse racing, where the winners go after the race (positive connotation)

to rule out	to dismiss from consideration or a contest | to eliminate
open and shut case	which looks rather black & white, clear-cut | obvious
make or break factor	bringing a complete success or failure, victory or defeat | the be all and end all
to stand to reason	situation when the numbers speak for themselves
out of the question	too impracticable or unlikely to merit discussion
out of the equation	too impracticable or unlikely to merit discussion
out of the running	too impracticable or unlikely to merit discussion
saloon (BrEn) | sedan (AmE)	car with four doors and a boot (space at the back for carrying things) which is separated from the part where the driver and passengers sit
station wagon (BrEn) | estate car (AmE)	car that has a long body and rear door with space behind rear seat
4WD SUV	sport utility vehicle | high-performance four-wheel drive car built on a truck chassis
seat-of-the-pants (~ decision)	done or made by using your own judgement and feelings without planning, preparation, or help from others
to fly by the seat of your pants	to use your instincts to tell you what to do in a new or difficult situation rather than following a plan or relying on equipment
drawing straws	selection method, or a form of sorting, that is used by a group to choose one member of the group to perform a task after none has volunteered for it
SMART	specific, measurable, achievable, realistic, time-bound
avenue	choice or way of making progress towards sth
to recoup	to recover or regain (a loss) | to compensate or reimburse for a loss
equities	value of the shares issued by a company | (in pl.) stocks and shares not bearing fixed interest
blue chip (~ companies | ~ investment)	investment which is thought to be safe and likely to make a profit
bricks and mortar	houses | traditional retail outlets
buy-to-let	practice of buying property in order to rent it out to tenants
risk-averse	to have a tendency to avoid risky investments
mantra	commonly repeated word or phrase - a Hindu incantation
to go pear-shaped	to go wrong
to entail	to involve
plum property	good, fine property
plum	(BrE) (of a job, etc.) considered very good and worth having
to wind up as /waind ʌp/	to become, to end up as 
to take a tumble	to fall
to be quids in	to make a profit (quid	sterling)
to have your head screwed on	to be sensible, practical, aware
gut feeling	instinctive reaction
sure-fire	certain to succeed
to command a premium price	to charge a lot of money
to recap	to summarise
acts of God	natural and unavoidable catastrophe that interrupts the expected course of events | force majeure
flurry	commotion | excitement | nervous agitation (a flurry of speculation | the flurry of the city
utter (brilliance / nonsense)	complete | without qualification | used informally as (often pejorative) intensifiers
bootstrapping	help oneself, often through improvised means, do it yourself financing
bootstrapping business	art of starting business with little or no start-up capital or extra funding
rationale	explanation of the fundamental reasons | principle
diy	do it yourself
CGI	computer generated images
on no account	no way, in no way
on no account	no way, in no way
class action	type of lawsuit that is started by a group of people who have a problem in common
to gain steam	to achieve momentum
flurry	occasion when there is a lot of activity, interest, excitement, etc. within a short period of time
elective	(of a course or subject) that a student can choose
to clamour /ˈklæmə/	to appeal, demand, shout
to put money where your mouth is	to give or spend money or take some action in order to do or support something that one has been talking about
to lament (over) /ləˈment/	to express or feel grief for or about | to regret
to put a stake in the ground	to take the first step | to make a big move to get something started
to make a dent in sth	to make less by a very small amount | to reduce slightly
scarcely (when)	hardly | barely | only just
to trade off	to give up one desired objective in order to get another, when both cannot be achieved at the same time | to make a compromise
to pretend	to behave in a particular way, in order to make other people believe sth that is not true
to deceive	to make sb believe sth that is not true
to be on to sb	to understand the motives of someone | not be deceived
reciprocity	situation in which two people, countries, etc. provide the same help or advantages to each other
consistency	quality of always behaving in the same way or of having the same opinions, standard, etc
likeability	property that makes a person likeable, that allows them to be liked
scarcity of	smallness of quantity in proportion to the wants or demands | deficiency
loquacious	talkative
officialdom	people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful
egghead	(informal, disapproving or humorous) a person who is very intelligent and is only interested in studying
streetwise	(informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city
hunch	feeling that sth is true even though you do not have any evidence to prove it
mañana mentality	sums up the laid back Spanish culture (nothing is too important that it can't wait till "tomorrow!"). Others jokingly say "the word doesn't mean tomorrow, it simply means not today!"
messianic	relating to a messiah promising deliverance
roundabout discourse | speech	circumlocution | use of many words to describe something that already has a common and concise term (for example, saying "a tool used for cutting things such as paper and hair" instead of "scissors")
savoir faire	ability to act suitably in any situation | tact
honourific	title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers.
to collide	to come into abrupt or violent impact | to be in conflict
derailing	making a train leave the track | preventing a plan or process from succeeding
pitch	talk or arguments used by a person trying to sell things or persuade people to do sth
Lewis model	born in an era of rampant globalisation of business, is particularly appropriate for assessing an individual’s likely performance in a commercial role. The design of the questionnaire is based on business situations. The nomenclature of the typologies is succinct: Linear-active, Multi-active, Reactive. While the three types are distinctive, each possesses behavioural elements from the other two categories. It is a question of which one is dominant. Many individuals deviate from the national type in a work situation e.g. engineers and accountants tend to be Linear, sales people Multi-active, lawyers and doctors Reactive
linear-active culture	culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline
multi-active culture	culture where you may want to be friendly, enthusiastic, and empathetic, allow for some flexibility and improvisation, and use stories and examples to illustrate your points
reactive culture	culture where you may want to be polite, respectful, and humble, listen attentively and patiently, and use indirect and subtle cues to convey your messages
loquacious	talkative
officialdom	people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful
monochronic	culture which schedules one event at a time in an orderly fashion
polychronic	culture where employees can work on several tasks simultaneously. Individuals thrive on carrying out more than one task at the same time as long as they can be executed together with a natural rhythm
power distance	strength of social hierarchy | has been defined as the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society. All societies are unequal, but some are more unequal than others (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 8)
masculinity-femininity	task-orientation versus person-orientation
IDV (individualism-collectivism)	measures the extent to which people look out for each other as a team or look out for themselves as an individual
UAI (uncertainty avoidance index)	indicates to what extent nations avoid the unknown | is not the same as risk avoidance: it deals with a society's tolerance for ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict behavioural codes, laws and rules, disapproval of deviant opinions, and a belief in absolute Truth | 'there can only be one Truth and we have it' (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 10)
LTO (long-term orientation)	expresses how societies either prioritize traditions or seek for the modern in their dealings with the present and the future
IVR (indulgence vs restraint)	comparison between a country's willingness to wait for long-term benefits by holding off on instant gratification, or preferences to no restraints on enjoying life at the present
Millennials	also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers | millennials are often the parents of Generation Alpha | described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives
incentive	something that encourages you to do sth
gender gap	difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes
telework	work from home, remotely
frugality	prudence in avoiding waste
perseverance	quality of continuing to try to achieve a particular aim in spite of difficulties
indulgence	(usually disapproving) the state or act of having or doing whatever you want | the state of allowing sb to have or do whatever they want | something that you allow yourself to have even though it is not essential
gratification	state of feeling pleasure when sth goes well for you or when your desires are satisfied | sth that gives you pleasure
Carpe diem	Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment'
legitimate	lawful, proper, regular, conforming to the standard type | logically admissible
to lip someone | to give someone some lip	to give someone some lip means to speak to someone in a way which is rude and doesn't show respect
perpetuation	act of prolonging something
to undermine	to make sth, especially sb's confidence or authority, gradually weaker or less effective
to reprimand	to tell sb officially that you do not approve of them or their actions
construct	idea or a belief that is based on various pieces of evidence which are not always true | contrast between lived reality and the construct held in the mind
attuned	familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way
hangover	feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable
agreeable	pleasant and easy to like
fastidiousness	trait of being meticulous about matters of taste or style
mobbing	bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment
enforcer	one whose job it is to execute unpleasant tasks for a superior
to run afoul of sth (AmEn)	to do sth that is not allowed by a law or rule or sth that people in authority disapprove of
to undermine	to make sth, especially sb's confidence or authority, gradually weaker or less effective | to make sth weaker at the base, for example by digging under it
backlash (~ against | from)	strong negative reaction by a large number of people, for example to sth that has recently changed in society
to go against the grain	to be contrary to the natural inclination or feeling of someone or something
to stifle	to prevent sth from happening | to prevent a feeling from being expressed
fastidiousness	trait of being meticulous about matters of taste or style
mobbing	bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment
enforcer	one whose job it is to execute unpleasant tasks for a superior
to undermine	to make sth, especially sb's confidence or authority, gradually weaker or less effective | to make sth weaker at the base, for example by digging under it
backlash (~ against | from)	strong negative reaction by a large number of people, for example to sth that has recently changed in society
to go against the grain	to be contrary to the natural inclination or feeling of someone or something
to stifle	to prevent sth from happening | to prevent a feeling from being expressed
perpetuation	act of prolonging something
to undermine	to make sth, especially sb's confidence or authority, gradually weaker or less effective
to reprimand	to tell sb officially that you do not approve of them or their actions
construct	idea or a belief that is based on various pieces of evidence which are not always true | contrast between lived reality and the construct held in the mind
attuned	familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way
hangover	feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable
agreeable	pleasant and easy to like
fastidiousness	trait of being meticulous about matters of taste or style
mobbing	bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment
enforcer	one whose job it is to execute unpleasant tasks for a superior
to undermine	to make sth, especially sb's confidence or authority, gradually weaker or less effective | to make sth weaker at the base, for example by digging under it
backlash (~ against | from)	strong negative reaction by a large number of people, for example to sth that has recently changed in society
to go against the grain	to be contrary to the natural inclination or feeling of someone or something
to stifle	to prevent sth from happening | to prevent a feeling from being expressed
political correctness	(sometimes disapproving) the principle of avoiding language and behaviour that may offend particular groups of people
politically correct	term used to describe language, policies, or measures that are intended to avoid offence or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behaviour that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, or sexual orientation. In public discourse and the media, the term is generally used as a pejorative with an implication that these policies are excessive or unwarranted
damn	swear word that people use to show that they are annoyed, disappointed, etc
bloody	swear word that many people find offensive that is used to emphasize a comment or an angry statement
stunned silence	silence resulting from such surprise or shock that nobody can think clearly or speak
RP (received pronunciation)	approved pronunciation of British English | originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain) | until recently it was the pronunciation of English used in British broadcasting
to converse	to have a conversation with sb
stunned silence	silence resulting from such surprise or shock that nobody can think clearly or speak
fourth wall (the ~)	performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism and naturalism of the theatre of the 19th century, led to the development of the fourth wall concept.
innuendo	indirect remark about sb/sth, usually suggesting sth bad or rude
non sequitur	statement that does not seem to follow what has just been said in any natural or logical way
vox pops (vox populi)	belief or sentiment shared by most people | the voice of the people
It's all Greek to me	way of saying that you do not understand something that is said or written
kindred spirit	person with similar ideas, opinions, etc
self-deprecating	done in a way that makes your own achievements or abilities seem unimportant | ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable
LGBTQ+	lesbian, gay, bisexual, transgender, and questioning (or queer) - In use since the late 1980s, the initialism, as well as some of its common variants, functions as an umbrella term for marginalized sexualities and gender identities

alliteration	occurrence of the same letter or sound at the beginning of adjacent or closely connected words (e.g. cool, calm, and collected)
to exploit language	to make good use of, manipulate to one's advantage 
ample	enough or more than enough
chime	(of a bell or a clock) to ring | to show the time by making a ringing sound
to chime in (with sth)	to join or interrupt a conversation
to drag your feet	to take a long time to do sth
wrench	sharp strain on muscles or ligaments 
onomatopoeia	using words that imitate the sound they denote
fluency marker	aha, er, hem...
to tackle	to make a determined effort to deal with a difficult problem or situation | ~ sb (about sth) to speak to sb about a problem or difficult situation
no-frills	firm or product that offers no extras | a generic product that carries no expensive label
advertising copy	main text used in an advertisement. The text could be a dialogue, a catchy punch line or a company's dictum. Rather than meaning that the writer "copied" the material, it means that it is material that is intended to be copied — that is, reproduced and printed in the newspaper or ad for all to read
copywriter	person whose job is to write the words for advertising material
curvaceous	(informal) used in newspapers, etc. to describe a woman whose body has attractive curves
zest	enjoyment and enthusiasm | quality of being exciting, interesting and enjoyable | outer skin of an orange, a lemon, etc., when it is used to give flavour in cooking
upholstery	soft covering on furniture such as armchairs and sofas
pun	humorous play on words
USP	unique selling proposition
feisty	strong, determined and not afraid of arguing with people
thorough	done completely | with great attention to detail
alliteration	occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected
barrage /bə:'ɔʒ/	large number of sth, such as questions or comments, that are directed at sb very quickly, one after the other, often in an aggressive way
to elicit	to get information or a reaction from sb, often with difficulty | to draw forth (what is latent)
off-the-shelf	made in large quantities and intended to be used without modifications
to walk the walk	to show that something is true by your actions rather than your words, e.g. We're at this meeting because we're environmentalists who walk the walk | opposite of paying lip service
savvy	understanding the ins & outs, being knowledgeable
to covet	to desire
to foster	to promote
potent	having great influence
icy cool	with calm and not showing emotion in difficult situations
flaming	full of anger | used to add force, especially anger, to something that is said | passionate | intense (a flaming row)
cross-selling	selling (a different product or service) to an existing customer
up-selling	persuading a customer to buy something additional or more expensive
bells & whistles	many unnecessary effects
more bang for the buck	good value for money
punch line	final sentence, phrase, or word in a joke or humorous story that is unexpected and produces the humorous effect
bricks & mortar shop	traditional shop as opposed to e-commerce
pushover	person who can easily be overcome, persuaded, taken advantage of, etc
upfront	frank and honest
incentive	motive or incitement, esp. to action, encouragement
prospects	possibility of future success | marketing term describing potential customers
captive market	markets where the potential consumers face a severely limited number of competitive suppliers. Their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopoly or oligopoly 
to jump / get on a bandwagon	to join a popular cause or movement
token	something that you do, or a thing that you give someone, that expresses your feelings or intentions, although it might have little practical effect | piece of data that is used to represent and replace another one, in order to prevent private information being seen by someone who is not allowed to do so | used to describe an action, an amount, etc. that is intended to represent something or to show that you are doing something, even if is very small or has a small effect | used to refer to something that is done to in order to appear to support, help, or represent a particular group of people, but that does not help that group of people in a lasting or important way | round, metal or plastic disk which is used instead of money in some machines
Millennials	also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers | millennials are often the parents of Generation Alpha
beleaguered /bɪˈli:ɡə/	harassed, teased, annoyed, frustrated to the point of giving up 
to sort out	to make free from confusion or ambiguity | make clear
to account for	to be the reason or explanation for
itinerary /aɪˈtɪnərərɪ/	detailed route
out of the blue	from nowhere, in a way that was not expected
allegation	formal accusation against somebody
across the board	including everyone or all, so that all are included
on balance	all things considered, essentially
by and large	usually | as a rule
at large	as a rule, in general
to hold off on sth	to wait before acting
in effect	of course
at a stroke	all at once,  all in a go
as it were	as you might say, so to speak
by the same token	in the same way
glitch	fault or defect in a computer program, system, or machine 
in the wake of	as a result of | right after | following
commendable	(formal) deserving praise and approval
to give an edge	to give an advantage
differentiation	act of distinguishing or describing a thing, by giving its different, or specific difference
to evoke	to bring a feeling, a memory or an image into your mind
middle-aged	being roughly between 45 and 65 years old 
to constitute	to form, compose
differentiation	act of distinguishing or describing a thing, by giving its different, or specific difference lifestyle management solutions
catchy	(informal) (of music or the words of an advertisement) pleasing and easily remembered
strategic branding	how you deliver the benefits of the brand to the consumer
endowment /en'daumənt/	money that is given to a school, a college or another institution to provide it with an income | the act of giving this money
anthrax bioterrorism (examples of ~)	in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes
to date	so far, up to this day
endowment /en'daumənt/	money that is given to a school, a college or another institution to provide it with an income | the act of giving this money
anthrax bioterrorism (examples of ~)	in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes
to shrink	to become or to make sth smaller in size or amount
thorough	complete, exhaustive
to draw on something	to be inspired by, based on, modelled on
to assign	to give sb sth that they can use, or some work or responsibility
to the letter	with nothing done wrong or left undone | exactly | precisely
focus group	form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members
to carry out orders to the letter	with nothing done wrong or left undone, exactly, precisely, by the book
built-in / planned obsolescence	commercial strategy to decide of built quality and when goods could become old-fashioned | falling into disuse or becoming out of date
obsolete	no longer used because sth new has been invented | out of date
to lag (behind sb/sth)	to move or develop slowly or more slowly than other people, organizations, etc
infant	baby or very young child
frantically	in an uncontrolled manner
to boast	to talk with too much pride about sth that you have or can do
to strap	to fasten sb/sth in place using a strap or straps
astounding	surprising
untapped market	potential market which hasn't been exploited yet
convergence	occurrence of two or more things coming together
to saturate	to fill to capacity
saturated	when there a more goods than people who want to buy them
to dispense	to distribute, deal out
coverage	area where mobile technology 
thorough	done completely | with great attention to detail
to outline	to give a description of the main facts or points involved in sth
to bear in mind	to take into consideration, not to forget
to accommodate	to change your behaviour so that you can deal with a new situation better
to make a fuss	to quarrel about petty points
to see eye to eye on	to agree fully | hold exactly the same opinion
stake (in sth)	important part or share in a business, plan, etc. that is important to you and that you want to be successful |something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail |money that sb invests in a company
riot	occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest
to see eye to eye on	to agree fully | hold exactly the same opinion
to be short-staffed	inadequate in number of workers or assistants etc.
rat race	a confusing scramble, struggle, or way of living that does not seem to have a purpose
Masala Chai	Indian beverage made by brewing black tea with fragrant spices, sugar and milk
to make a fuss	to quarrel about petty points
to see eye to eye on	to agree fully | hold exactly the same opinion
stake (in sth)	important part or share in a business, plan, etc. that is important to you and that you want to be successful |something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail |money that sb invests in a company
riot	occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest
to see eye to eye on	to agree fully | hold exactly the same opinion
to be short-staffed	inadequate in number of workers or assistants etc.
rat race	a confusing scramble, struggle, or way of living that does not seem to have a purpose
subservient	less important than sth else
to break the ice	to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance
pretext (for sth / for doing sth) | ~ (to do sth)	false reason that you give for doing sth, usually sth bad, in order to hide the real reason | an excuse
to turn down	to say, to refuse
to pull someone's leg	to play a joke on sb
foodie	(informal) person who is very interested in cooking and eating different kinds of food
to pull someone's leg	to play a joke on sb
venue	place where people meet for an organized event, for example a concert, sporting event or conference
economies of scale	when production costs are reduced by producing substantial quantities
differentiation /,difə:,entʃi:'eiʃən/	discrimination between things as different and distinct
switching costs	costs involved in changing hardware from one producer to another
to exert	to use power or influence to affect sb/sth
crunch time	crucial moment, when sth long awaited is going to happen | critical period of time during which it is necessary to work hard and fast 
runaway success	happening very easily or quickly, and not able to be controlled
hip	fashionable, trendy
to unveil	to reveal, disclose
to cede	to give up
to dabble	to play in or as if in water, as of small children, to work with in an amateurish manner
revered	respected, admired
niche player	company present in a small segment of a market
to be entitled	qualified for by right according to law
seamless	having no spaces or pauses between one part and the next
fully-fledged	completely developed | with all the qualifications necessary for sth
shrewd	clever at understanding and making judgements about a situation | astute
circumspect /'sə:kəm,spekt/	thinking very carefully about sth before doing it, because there may be risks involved
fibre	part of food that helps to keep a person healthy by keeping the bowels working and moving other food quickly through the body
seed	small hard part produced by a plant, from which a new plant can grow
newly-wed	someone recently married | honeymooner
ripe	fully grown and ready to be eaten
harvest	time of year when the crops are gathered in on a farm, etc. | the act of cutting and gathering crops
crate	box or case whose sides are of wooden slats with interspaces, used especially for transporting fruit
punnet	a small light basket or container for fruit or vegetables
to shrivel	to draw, or be drawn, into wrinkles | to shrink, and form corrugations | a leaf shrivels in the hot sun | the skin shrivels with age
bruise	mark on a fruit or vegetable where it is damaged
sound	reliable | in good condition | not damaged, hurt, etc
to decay	to rot | to be destroyed gradually by natural processes | to destroy sth in this way
to justify	to show that sb/sth is right or reasonable
unrivalled	having no equal
to appal	to make someone have strong feelings of shock or of disapproval
out of order	in poor condition | not working properly
nuisance /ˈnju:sns/	thing, person or situation that is annoying or causes trouble or problems
clause	item in a legal document that says that a particular thing must or must not be done
at your end	part of an activity with which sb is concerned, especially in business
to flood ~ in / into / out of sth	to arrive or go somewhere in large numbers
nuisance	thing, person or situation that is annoying or causes trouble or problems
to go to great lengths	to do everything you can
batch	 amount of food, medicine, products produced at one time
somewhat	to some degree | rather
to see to sth	be careful or certain to do something | make certain of something
teething problems	small problems that a company, product, system, etc. has at the beginning
to keep sb posted	to keep sb informed
vial | phial	small glass container, for liquid medicine or perfume
forklift	small industrial vehicle with a power operated forked platform in front that can be inserted under loads to lift and move them
skip	large open container for putting old bricks, rubbish/garbage, etc. in. The skip is then loaded on a lorry/truck and taken away
stacking	placing in a vertical arrangement so that each item in a pile is resting on top of another item in the pile
rack	piece of equipment, usually made of metal or wooden bars, that is used for holding things or for hanging things on
pallet	heavy wooden or metal base that can be used for moving or storing goods
to stack	to arrange objects neatly in a pile | to be arranged in this way
shift log	record of what happened during the period of time worked by a group of workers who start work as another group finishes
to critique /krə'ti:k/	to write or give your opinion of, or reaction to, a set of ideas, a work of art, etc
visual arts	painting, depicting, drawing, design, art, plastic arts, visual arts, portraiture, landscape painting
charcoal /'tʃɔr,kəul/	black substance made by burning wood slowly in an oven with little air, used as a fuel or for drawing
sketch	simple picture that is drawn quickly and does not have many details
to evoke	to bring a feeling, a memory or an image into your mind
to convey ~ sth (to sb)	to make ideas, feelings, etc. known to sb
overwhelming	very great or very strong | so powerful that you cannot resist it or decide how to react
despair	feeling of having lost all hope
to wow sb	to make sb feel impressed and admire sth
to rehearse	to practise or make people practise a play, piece of music, etc. in preparation for a public performance
craft	activity involving a special skill at making things with your hands | 
quilt /'kwilt/	duvet | decorative cover for a bed, made of two layers with soft material between them
to portray	to show sb/sth in a picture | to describe sb/sth in a piece of writing
to depict	to describe sth in words, or give an impression of sth in words or with a picture
to feature	to include a particular person or thing as a special characteristic
impressionism	style in painting developed in France in the late 19th century that uses colour to show the effects of light on things and to suggest atmosphere rather than showing exact details
cubism	style and movement in early 20th century art in which objects and people are represented as geometric shapes, often shown from many different angles at the same time
gargoyle	ugly figure of a person or an animal that is made of stone and through which water is carried away from the roof of a building, especially a church
Gothic	(architecture) built in the style that was popular in Western Europe from the 12th to the 16th centuries, and which has pointed arches and windows and tall thin pillars: a Gothic church |(of a novel, etc.) written in the style popular in the 18th and 19th centuries, which described romantic adventures in mysterious or frightening surroundings
to mend	to repair
shoddy	designed to deceive or mislead either deliberately or inadvertently
heavy-duty	made for long or hard use | very strong
flimsy	thin strong lightweight translucent paper used especially for making carbon copies, lacking solidity or strength, not convincing
to splash out	(informal) to spend a lot of money on sth
compliance (in - with)	practice of obeying rules or requests made by people in authority
disposable	item that can be disposed of after it has been used
tough	strong enough to deal successfully with difficult conditions or situations
statutory /ˈstætjutərɪ/	fixed by law | that must be done by law
compulsory	obligatory
design fault	flaw in a product which is due to it being poorly designed
technical specifications	precise guidelines which establish how the product should be built
industry standards	accepted norm in a particular field of business
to impose	to force sb/sth to have to deal with sth that is difficult or unpleasant
quality assurance	system put in place to ensure that quality targets are met
beholder	person who becomes aware (of things or events) through the senses | observer
substandard	of less than the required or normal quality or size | inferior
exacting	needing or demanding a lot of effort and care about details
durability	ability to last long by resisting to stress or force
white goods	domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation
built-in / planned obsolescence	commercial strategy to decide of built quality and when goods could become old-fashioned | falling into disuse or becoming out of date
fracture	fact of sth breaking, especially a bone
heading	title printed at the top of a page or at the beginning of a section of a book
superficial	not studying or looking at sth thoroughly | seeing only what is obvious
sake (for the - of sth)	because of the interest or value sth has, not because of the advantages it may bring
enchanting	capturing interest as if by a spell
spell	words that are thought to have magic power or to make a piece of magic work
elusive	difficult to find, define, catch, or achieve
craze	an interest followed with exaggerated zeal, sth which becomes suddenly very popular
to take for granted	to accept without verification or proof | to suppose or understand to be true
lean	of organizations, etc.) strong and efficient because the number of employees has been reduced | (of meat) with little fat
trap	a device in which something (usually an animal) can be caught and penned
fads	any form of behaviour that develops among a large population
and is collectively followed with enthusiasm for some period, generally as a result of the behaviour's being perceived as novel in some way | things which are fashionable for a short time
sour	unpleasant, unsuccessful, having a stale taste
marvel	wonderful and surprising person or thing
amid	in the middle of or during sth, especially sth that causes excitement or fear
to rumble	to make a long deep sound or series of sounds
embarrassed	shy, awkward or ashamed, especially in a social situation
to foil	to stop sth from happening, especially sth illegal | to prevent sb from doing sth
Foil Arms and Hogs	group's name evolved from nicknames each of the members had for each other, Foil (Sean Finegan) being the comedy foil, Arms (Conor McKenna) was 'All arms and Legs' and Hog (Sean Flanagan) because he ostensibly hogged the limelight
foil	in films, TV shows, and books, a foil character is someone who contrasts with another character – usually the main character – to highlight their qualities
judas /'dʒu:dəs/	person who betrays a friend | traitor
attire /əˈtaɪə/	clothes

white lie	harmless or small lie, especially one that you tell to avoid hurting sb
confessional	(of speech or writing) in which a person reveals private thoughts or admits to past incidents, especially ones about which they feel ashamed or embarrassed
to divulge /di'vəldʒ/	to make known to the public information that was previously known only to a few people or that was meant to be kept a secret 
to give away	to reveal a secret
to blurt out	to divulge a secret | to say sth suddenly and without thinking carefully enough
innermost	being deepest within the self
to spill the beans	to tell a secret to someone who is not supposed to know about it
to let the cat out of the bag	to divulge
to give the game away	to disclose a secret deliberately
to stay / keep schtum	to remain silent, or say nothing (probably derives from the German word stumm meaning silent)
to make up	to come to terms, to reconcile
at the drop of a hat	without waiting | immediately | promptly | whenever you have a chance
off one's chest	told to someone and so not bothering you any more | not making you feel worried or upset, because you have talked about it
furtive /'fə:tiv/	(disapproving) behaving in a way that shows that you want to keep sth secret and do not want to be noticed
to dare	to have the courage to do sth
compelled	forced to
to turn a blind eye to	to refuse to acknowledge | not to take into consideration | to pretend not to see sth | to ignore
to come to your senses	to think clearly | behave as usual or as you should | act sensibly | to become conscious again | wake up
to fix up ~ a meeting)	to make arrangements for
to withdraw ~ sth (from sth)	to stop giving or offering sth to sb
to live up to	to satisfy | meet the requirements or expectations of
to suffer	~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc | to experience sth unpleasant, such as injury, defeat or loss
to cure ~ sb (of sth)	to make a person or an animal healthy again after an illness
to withhold	to refuse to give sth to sb
reluctant ~ (to do sth)	 hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do
severe	extremely bad or serious
to kill two birds with one stone	to succeed in doing two things by only one action
at stake	at risk, in question or at issue
thrift shop	retail establishment run by a charitable organization to raise money by selling mainly used goods such as clothing, books, music albums, shoes, DVDs, toys, and furniture donated by members of the public, and are often staffed by volunteers. Because the items for sale were obtained for free, and business costs are low, the items can be sold at competitive prices
scan-based trading	where retailers pay suppliers for a product when consumers purchase it rather than at the time it is delivered to the store
traceability	in logistics, traceability refers to the capability for tracing goods along the distribution chain on a batch number or series number basis. Traceability is an important aspect for example in the automotive industry, where it makes recalls possible, or in the food industry where it contributes to food safety
to turn a blind eye to	to refuse to acknowledge | not to take into consideration | to pretend not to see sth | to ignore
to come to your senses	to think clearly | behave as usual or as you should | act sensibly | to become conscious again | wake up
to fix up ~ a meeting)	to make arrangements for
to withdraw ~ sth (from sth)	to stop giving or offering sth to sb
to live up to	to satisfy | meet the requirements or expectations of
to suffer	~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc | to experience sth unpleasant, such as injury, defeat or loss
to cure ~ sb (of sth)	to make a person or an animal healthy again after an illness
to withhold	to refuse to give sth to sb
reluctant ~ (to do sth)	 hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do
severe	extremely bad or serious
succinct /səkˈsɪŋkt/	briefly giving the gist of something
ore	mineral that contains metal that is valuable enough to be mined
dairy	containing, or concerning milk and its products 
sell-by date	date stamped on perishable produce indicating the date by which it should be sold 
stockout | out-of-stock (OOS) event	event that causes inventory to be exhausted. While out-of-stocks can occur along the entire supply chain, the most visible kind are retail out-of-stocks in the fast-moving consumer goods industry
reverse logistics	maximising the value of all goods which, for one reason or another, are removed from the primary distribution channel | return of goods
from cradle to grave	during the entire life cycle
salvage	act of saving goods or property that were in danger of damage or destruction | before being used or consumed, e.g. best-by date past but yogurts haven't been eaten yet
to oversee	to make sure that a job or an activity is done correctly | to supervise
smallholder	person who owns or rents a small piece of land for farming
bewildering	making you feel confused because there are too many things to choose from or because sth is difficult to understand
commodity	product or a raw material that can be bought and sold, especially between countries

lift-out	when the outsourcing service provider hires the people who used to be employed by the client to do the same work 
non-disclosure agreement	legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to
knowledge drain	when employees refuse lift-out and leave the company altogether
knowledge worker	smart, educated, English-speaking people
cubicle farm	place where large numbers of office workers work in cubicles, such as call centres small area set off by walls for special use, booth 
mill	factory that produces a particular type of material
offshoring	when production & services are operating or located in a foreign country
historical precedent	example that is used to justify similar occurrences at a later time
breakthrough app	miracle technology
solace /ˈsɔləs/	sth reassuring | comfort you feel when consoled in times of disappointment 
neat	tidy and in order | carefully done or arranged
net effect	overall effect
sunset industry	declining industry or technology
blue collar	manufacturing worker
white collar	office worker
Nehru	Indian statesman and leader with Gandhi in the struggle for home rule
swarm	large group of people, especially when they are all moving quickly in the same direction
to gobble	to eat sth very fast, in a way that people consider rude or 
data crunching	adding up numbers
to wield	to have and use power, authority, etc | to brandish
aide-de-camp	(abbreviation ADC) an officer in the army or navy who helps a more senior officer
détente	improvement in the relationship between two or more countries which have been unfriendly towards each other in the past
bewildering	making you feel confused because there are too many things to choose from or because sth is difficult to understand
observant	paying close attention, especially to details
to acqui-hire	to buy out (a company) primarily for the skills and expertise of its staff, rather than for its products or services
acqui-hiring	when a company acquires another company primarily for the talent or expertise of its individual employees
intimidating	frightening in a way which makes a person feel less confident
Pareto principle	rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect
performance appraisal	meeting in which an employee discusses his or her progress, aims, and needs at work with his or her manager or employer
to perceive ~ sth (as sth)	to understand or think of sth in a particular way
astute /ə'stu:t/	eagle-eyed | penetrating | skilled | discriminating | cunning
defensive	attempting to justify or defend in speech or writing
responsive	reacting quickly and in a positive way
upfront	frank and honest
non-committal /'nɔn kə'mitəl/	not giving an opinion | not showing which side of an argument you agree with
ruthless	having no pity or compassion
stance	standpoint | an attitude of mind
to blackmail sb (into doing sth)	to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them
to dress up	to put on special clothes to appear particularly appealing and attractive
to dress down	to dress informally and casually
to steer clear	to avoid, direct (oneself) somewhere
PA	personal assistant
appraisal	assessment
pantomime /ˈpæntəmaɪm/	performance using gestures and body movements without words
to slave away (at sth)	to work very hard
daring	brave | willing to do dangerous or unusual things
foul-up /ˈfaulʌp/	problem caused by bad organization or a stupid mistake
undertaker	person whose job is to prepare dead people to be buried or cremated, and to arrange funerals
cringing	totally submissive
grovelling	creep on the earth, or with the face to the ground | to lie prone, or move uneasily with the body prostrate on the earth
sycophancy	flattering obsequiousness, trying too hard to please sb, especially sb who is important
cock-up	mistake that spoils people's arrangements
jammy	lucky, especially because sth good has happened to you without you making any effort
waffle	language that uses a lot of words but does not say anything important or interesting
inert	without power to move or act
self-confident	showing poise and confidence in your own worth
mind-share	amount of time spent thinking on sth
to suit sb down to the ground	to be extremely convenient for sb
employability (long-term ~ / short term ~)	fact of having the skills and qualifications that will make sb want to employ you
invariable /ɪnˈvɛərɪəbl /	always the same | never changing
premise	statement that is assumed to be true and from which a conclusion can be drawn
aptitude	natural propensity or talent 
flawed	which has a mistake. error
discretion (at sb's ~)	freedom or power to decide what should be done in a particular situation
thus	from that fact or reason or as a result, in the way indicated
performance appraisal	evaluation of work achieved
insight	clear or deep perception of a situation
to get the upper hand	to be in a controlling position
to juggle	to manage several tasks at the same time
to assert oneself	to behave in a firm, confident way
attribute	quality ascribed to a person or thing
satire	way of criticizing a person, an idea or an institution in which you use humour to show their faults or weaknesses | a piece of writing that uses this type of criticism
ruthless	having no pity or compassion
stance	standpoint | an attitude of mind
to blackmail sb (into doing sth)	to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them
to dress up	to put on special clothes to appear particularly appealing and attractive
to dress down	to dress informally and casually
to steer clear	to avoid, direct (oneself) somewhere
PA	personal assistant
self-confident	showing poise and confidence in your own worth
mind-share	amount of time spent thinking on sth
to scratch a few backs	to do favours for people in the hope they will be returned, e.g. Scratch my back and I'll scratch yours
to pass the buck	to ask someone to do an unpleasant task for you, e.g. Buck-passing clerks in stores make customers angry
off-the-peg	(especially of clothing) made in standard sizes and available from merchandise in stock
low touch	products sold on the Internet that you don't need to see by yourself in order to buy e.g. books
high touch	products sold on the Internet that you need to see by yourself in order to buy e.g. fragrances
garment	(formal) a piece of clothing
pics / pix	pictures
sweatshop	(disapproving) a place where people work for low wages in poor conditions
BTW	by the way
ill-fitting	not the right size or shape
fickle	(of a person) often changing their mind in an unreasonable way so that you cannot rely on them
petition ~ (against / for sth)	a written document signed by a large number of people that asks sb in a position of authority to do or change sth
to dispel	to make sth, especially a feeling or belief, go away or disappear
cohesive	forming a united whole
lining	layer of material used to cover the inside surface of sth e.g. a pair of leather gloves with fur linings, e.g. Pin the lining to the outer fabric
absenteeism	fact of being frequently away from work or school, especially without good reasons
breach	failure to do sth that must be done by law
bullying	act of using strength or power to frighten or hurt weaker people
to cover for	to substitute for a person 
ultimately	in the end | finally
to occur	to happen
attrition	process of making sb/sth, especially your enemy, weaker by repeatedly attacking them or creating problems for them
to turn a blind eye to	to pretend not to see | not pay attention
resentful	feeling bitter or angry about sth that you think is unfair
to chill out	to become quiet or calm, especially after a state of agitation
room for manoeuvre /məˈnu:və/	the chance to change the way that sth happens and influence decisions that are made
roto-patterns	short breaks during the work day thanks to other team members covering for each other's absence
cogwheel	wheel with a series of teeth on the edge that fit between the teeth on the next wheel and cause it to move
compelling	that makes you pay attention to it because it is so interesting and exciting | so strong that you must do sth about it
to elicit	to get information or a reaction from sb, often with difficulty | to draw forth (what is latent) | выявлять | делать вывод | выводить | вытянуть
giganomics	making a living from a number of 'gigs', i.e. part time jobs, short term projects, etc
one-off	happening or done only once
bleak	not hopeful or encouraging
lucrative	producing a large amount of money | making a large profit
fainthearted	lacking conviction or boldness or courage
bleak	not hopeful or encouraging | bare, empty or with no pleasant features
swings & roundabouts	when two choices have the same amount of gains and losses so that there is little differences, situation in which different actions or options result in no eventual gain or loss, what you lose on the swings you gain on the roundabouts, e.g. If you earn more, you pay more tax, so it's all swings and roundabouts
to drop in	to visit someone | to mention sth casually in a conversation
to coin	to invent a new word or expression
to graft	to work very hard (informal)
gig	job, especially one that does not last a long time (AmEn)
bid	an attempt to achieve or obtain sth
bookkeeper	person whose job is to keep an accurate record of the accounts of a business
miscellanies	group or collection of different kinds of things
AOB	any other business
lifelong learning	ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. It is important for an individual's competitiveness and employability, but also enhances social inclusion, active citizenship, and personal development
sole trader	type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity. A sole trader does not necessarily work alone and may employ other people
C-level	also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief," as in chief executive officer and chief operating officer
inevitable	which can't be avoided
to cover for	to take the place of sb else who is not available for a period of time
to line up	to have a set of items, events etc. arranged to follow one another
teleworking	practice of working from home, communicating with your office, customers and others by telephone, computer, etc
shift work	work split in periods of time worked by a group of workers who start work as another group finishes
casual labour	work on daily basis where you get 'cash in hand'
to cope (with sth)	to deal successfully with sth difficult | to manage
to trigger	to initiate, start, stimulate
to take for granted	to accept without verification or proof 
bland	mild, not irritating, tasteless, not stimulating, insipid
to sign up	join a club, an activity, etc. with the intention to join or participate | to promise to do something by signing your name
obsessive compulsive	who feels compelled to do certain things | anxiety disorder characterized by recurrent and persistent thoughts and feelings and repetitive, ritualized behaviours
to stride	to walk w/ confidence
to derive	to come from
to thrash	to beat v easily
relentless	not stopping or getting less strong | refusing to give up or be less strict or severe
upper hand (to have the ~)	advantage
loopy	crazy
curse	bad magic spell
jinx	force that brings bad luck
rife	common, widespread
urge	strong desire
to slam	to close violently
cosy	enjoying or affording comforting warmth and shelter especially in a small space
to indulge (oneself) into	take pleasure freely | побаловать себя
to be fond of	to like very much, to be keen on 
repulsive	causing a feeling of strong dislike | very unpleasant
attached ~ (to sb/sth)	full of affection for sb/sth
to have a go at sth	to give sth a try
to have a go on sth	to have a ride on sth
to give sth a go	to try sth for the first time
to make a go of sth	to succeed in doing sth | to turn into a success
on the go	very busy or active
to set out	to leave, depart
gender role	overt expression of attitudes that indicate to others the degree of your maleness or femaleness
gender gap	difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes
to impede	to be a hindrance or obstacle to
glass ceiling	ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions
sticky floor	metaphor to point to a discriminatory employment pattern that keeps workers, mainly women, in the lower ranks of the job scale, with low mobility and invisible barriers to career advancement
to overreach	to fail by trying to achieve more than is possible
to reconcile /'rekən,sail/	to make (one thing) compatible with (another) | to find a way in which two situations or beliefs that are opposed to each other can agree and exist together
to sing praises	to express your approval or admiration for sb/sth
to hit below the belt	disregarding the rules (from the notion of an illegal low blow in boxing)
self-starter	energetic person with unusual initiative
to beg	request urgently or persistently
irritable	getting annoyed easily | showing your anger
patriarchal	(of societies) being ruled by or having descent traced through the male line
to pamper	(sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible
gender role	overt expression of attitudes that indicate to others the degree of your maleness or femaleness
overt /oʊˈvɝːt/	done or shown publicly or in an obvious way and not secret
LGBT	lesbian, gay, bisexual, and transgender
BATNA	best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action 
coinage	process of inventing a word or phrase | what doesn't cost you much but has high value for the other party
to meet half way	to yield or concede half of the difference in order to effect a compromise or reconciliation with
to adore	to love sb very much | to like sth very much
rumour	piece of information, or a story, that people talk about, but that may not be truei | разговоры | слух
asset	person or thing that is valuable or useful to sb/sth
disgrace	loss of other people's respect and approval because of the bad way sb has behaved |person or thing that is so bad that people connected with them or it feel or should feel ashamed | позор
hospitality	business of providing food, drink, and accommodation for customers of restaurants, bars, etc. or guests at hotels | food, drink, and entertainment provided by a company for business associates, e.g. business trips and corporate hospitality
revenue	income, esp. of a large amount, from any source
to have a finger in every pie	to be involved in a lot of different activities or knows about a lot of different things
to pull off	to be successful | to achieve a goal
to have a finger in every pie	to be involved in a lot of different activities or knows about a lot of different things
to outbid sb for sth	to offer more money than sb else in order to buy sth, for example at an auction
fringe benefits	extra things that an employer gives you as well as your wages
endorsement	statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product
apparel /əˈpærəl/	(especially AmE) clothing, when it is being sold in shops/stores
to lose sight of the bigger picture	to see the trees but not the forest
fairly	in a fair and reasonable way | honestly | to some extent but not very
BATNA	best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action 
detriment (to the ~ of)	act of causing harm or damage | sth that causes harm or damage
to tie up loose ends	to finish | to complete
to probe (into sth)	to ask questions in order to find out secret or hidden information about sb/sth
to get a foot in the door	to have a chance to do something that could lead to further opportunities.
price conscious	aware of how much things cost and thus avoiding buying expensive items | looking for value for money
to eavesdrop	to listen secretly to what other people are saying
ingratiation	psychological technique in which an individual attempts to influence another person by becoming more likeable to their target | усилия, предпринимаемые человеком с целью понравиться другим людям. Совершенно очевидно, что если вам нужно чего-либо добиться от окружающих, то быстрее всего результаты будут достигнуты, если вы сможете сделать так, чтобы по отношению к вам испытывали теплые чувства
to elicit	to get information or a reaction from sb, often with difficulty | to draw forth (what is latent) | выявлять | делать вывод | выводить | вытянуть
employee turn-around	total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off
compelling	that makes you pay attention to it because it is so interesting and exciting | so strong that you must do sth about it
to reframe	to change the way something is expressed or considered
over the long haul	over an extended period of time
to get one up on somebody	to get an advantage over someone, or to do something that shows you are better than them
reciprocity	situation in which two people, countries, etc. provide the same help or advantages to each other
teething problems	small problems that a company, product, system, etc. has at the beginning
black swan	metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences
fix	(informal) solution to a problem, especially an easy or temporary one
glitch	(informal) small problem or fault that stops sth working successfully
misnomer	name or a word that is not appropriate or accurate
to deem	to have a particular opinion about sth | to consider
versatility	having a wide variety of skills
overriding	more important than anything else in a particular situation
eagerness	positive feeling of wanting to push ahead with something
giveaway	something that makes you guess the real truth about sth/sb | демаскирующий признак
to probe (into sth)	to ask questions in order to find out secret or hidden information about sb/sth | to touch, examine or look for sth, especially with a long thin instrument
intensity	strength of sth, for example light, that can be measured
pitch	how high or low a sound is, especially a musical note
perfect pitch	ability to identify or sing a musical note correctly without the help of an instrument
pinnacle /ˈpɪnəkl/	top or most successful point
to seal the deal	to come to an agreement, to finalise the deal | to make an agreement official
sting	sharp often poisonous wounding organ of an insect, snake, etc
to break even	to attain a level at which there is neither gain nor loss, as in business
return (~ on investment, R.O.I)	amount of profit made on investment
business angel	investor who provides financial backing for small start-ups or entrepreneurs. Angel investors are usually found among an entrepreneur's family and friends and are essentially the exact opposite of a venture capitalist
venture capitalist	investor who either provides capital to start-up ventures or supports small companies that wish to expand but do not have access to equities markets
infographic	collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic
rapport /ræ'pɔ:r/	friendly relationship in which people understand each other very well
projection	estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now
to flick	to move or make sth move with sudden quick movements
to fidget	to move restlessly, without stopping, nervously
voice modulation	manner of speaking in which the loudness or pitch or tone of the voice is modified
to take charge	to assume control 
lectern	stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read | a similar stand for a lecturer
shade ~ of sth	different kind or level of opinion, feeling, etc
rigid /'ridʒəd/	(often disapproving) (of rules, methods, etc.) very strict and difficult to change | stiff and difficult to move or bend
mannerism	way of speaking or moving that is typical of a person
to broach	to begin a discussion of something difficult
to feature	to include someone or something as an important part
to sport	to have or wear sth in a proud way so that everyone can see | to wear or be decorated with something
to possess	to have | владеть
to lack	not to have
to address	to deal with
eventually	finally | в конечном итоге
state-of-the-art	using the most modern or advanced techniques or methods | as good as it can be at the present time
chore /tʃɔ:/	task that you do regularly | unpleasant or boring task
sexy	exciting and interesting
flavour of the month	popular 
to broach	to begin a discussion of something difficult
to feature	to include someone or something as an important part
to sport	to have or wear sth in a proud way so that everyone can see | to wear or be decorated with something
to possess	to have | владеть
to lack	not to have
to address	to deal with
eventually	finally | в конечном итоге
state-of-the-art	using the most modern or advanced techniques or methods | as good as it can be at the present time
jargon	characteristic language of a particular group 
acronym	word formed from the initial letters of the several words in the name
signposting	post bearing a sign that gives directions or shows the way
digression	message that departs from the main subject
reduced sentences	clauses without a subject or sometimes even a verb used in the bullet points of a slide
to emphasise	to stress, single out as important
quirky	strikingly unconventional
parkour	freerunning | non competitive sport which involves running, jumping, climbing & other complicated techniques
traceur	man participating in parkour
traceuse	woman participating in parkour
for peace's sake	used to emphasize that it is important to do sth or when you are annoyed about sth
ginormous /dʒʌɪˈnɔːməs/	(BrE, spoken) extremely large
sluggish	moving, reacting or working more slowly than normal and in a way that seems lazy
entertaining	interesting and amusing
disheartening	not to motivate or encourage
distant	not friendly | not wanting a close relationship with sb
morale /mə:'æl/	amount of confidence and enthusiasm, etc. that a person or a group has at a particular time
to the letter	in every detail
ashamed ~ (of sth/sb / yourself) | ~ (that ...) | ~ (to be sth)	feeling shame or embarrassment about sb/sth or because of sth you have done
to alienate /ˈeɪljəneɪt/	to make sb less friendly or sympathetic towards you | to make sb feel that they do not belong in a particular group
front-runner	competitor thought likely to win
rapport /ræ'pɔ:r/ (with sb) | ~ (between A and B)	a friendly relationship in which people understand each other very well
tenacious	that does not stop holding sth or give up sth easily | determined
to overlook	to fail to notice
to carry out	to execute, to perform
labour law	body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations
to be thrown in at the deep end	to be given a difficult job without preparation
to groom sb (for / as sth)	to prepare or train sb for an important job or position
to call a spade a spade	to call a person or thing a name that is true but not polite | speak bluntly | use the plainest language
blue ocean strategy	simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players (src: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/)
to quench	to satisfy (thirst) 
ounce	unit for measuring weight, /16 of a pound, equal to 28.35 grams
edge over the competition	slight competitive advantage
to stand out	to look different | to distinguish oneself
to reveal ~ sth (to sb)	to make sth known to sb | to show sth that previously could not be seen
to appeal	to attract
comprehensive	including all or everything
outstanding	distinguished from others in excellence | of major significance or importance
hand-out	free document that gives information about an event or a matter of public interest, or that states the views of a political party, etc
to stress	to emphasise
USP	unique selling point
to persuade	to convince
curiosity (about sth) | ~ (to do sth)	strong desire to know about sth
foul	including rude words and swearing | offensive
Pareto principle	rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect
unsociable	not enjoying the company of other people | not friendly | unsocial hours (BrE) are those that are outside the normal working day
to embrace	(formal) to accept an idea, a proposal, a set of beliefs, etc., especially when it is done with enthusiasm
to dismantle	to take apart a machine or structure so that it is in separate pieces | to end an organization or system gradually in an organized way
to haggle (with sb) (over sth)	to argue with sb in order to reach an agreement, especially about the price of sth
to liaise	(with sb) (especially BrE) to work closely with sb and exchange information with them
headcount	act of counting the number of people who are at an event, employed by an organization, etc. | the number of people that have been counted in this way
to align sth (with / to sth)	to change sth slightly so that it is in the correct relationship to sth else
to align yourself with sb/sth	to publicly support an organization, a set of opinions or a person that you agree with
concession (to make a ~)	something that you allow or do, or allow sb to have, in order to end an argument or to make a situation less difficult
hefty	(of an amount of money) large | larger than usual or expected
to make do	to come to terms with | to use a poor substitute when one does not have the right thing
to interfere (in sth)	to get involved in and try to influence a situation that does not concern you, in a way that annoys other people
mediator	person or an organization that tries to get agreement between people or groups who disagree with each other
unorganised	having no organisation at all
disorganised	very bad at arranging or planning things
impediment	something that delays or stops the progress of sth | obstacle
ambush	act of hiding and waiting for sb and then making a surprise attack on them
reminiscent of	reminding you of sb/sth
to recognise	to express obligation, thanks, or gratitude for
emotional intelligence	ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict
empowerment	to give sb the power or authority to do sth
consensus ~ (among sb) | ~ (about sth) | ~ (that ...)	an opinion that all members of a group agree with
consensual /kən'sensu:əl/ /kən'senʃu:əl/	which people in general agree with 
decisive /dɪˈsaɪsɪv/	very important for the final result of a particular situation | able to decide sth quickly and with confidence
to groom sb (for / as sth)	to prepare or train sb for an important job or position
laid-back	calm, and relaxed | seeming not to worry about anything
cruel	having a desire to cause pain and suffering | causing pain or suffering
slaughterhouse /'slɔ:tə:,haus/	building where animals are killed for food
extremist /ɪksˈtri:mɪst/	person who holds extreme or fanatical political or religious views and esp. resorts to or advocates extreme action
strychnine /ˈstrɪkni:n/ /s'tri,knain/	poisonous substance used in very small amounts as a medicine
scapegoat	someone who is punished for the errors of others
to give carte blanche	to grant unconditional terms | unlimited authority
to pre-empt	to prevent sth from happening by taking action to stop it
investigation	official examination of the facts about a situation, crime, etc
fatal /ˈfeɪtl/	causing or ending in death
lead	piece of information that may help to find out the truth or facts about a situation, especially a crime
to clamp down	to make a determined attempt to stop people doing sth bad
wholeheartedly	without reserve | without reservation
Lindane	chemical substance (C6H6Cl6) used as an agricultural insecticide
residue /ˈrezɪdju:/	what is left over or remains | a remainder | the rest
minute	very small, tiny
banning order	decree that prohibits sth
to allay /əˈleɪ /	to diminish (fear, suspicion, etc.) | relieve or alleviate (pain, hunger, etc.)
to quell	crush or put down (a rebellion etc.) | reduce (rebels etc.) to submission | suppress (fear, anger, etc.)
to quash /kwɔʃ/	to take action to stop sth from continuing | to annul | to reject as not valid, esp. by a legal procedure
to dispel	to force to go away | used both with concrete and metaphoric meanings | to dissipate | to disperse | to scatter
over-the-counter	without a prescription | needing no prescription
to strangle at birth	to stop sth as soon as it has begun
trick question	question that you do to deceive sb or to annoy sb as a joke
tricky question	question that is difficult to answer
sound bite	short comment that is taken from a longer conversation or speech and broadcast alone because it is more effective, very short speech, usually on radio or television 
to fork out	to raise, or pitch with a fork | pay a lot of money for sth
walking a tightrope	doing sth dangerous
to beat (sb) to	do something before someone else does it
insider trading	illegal use of insider information for profit in financial trading
legitimate	lawful, proper, regular, conforming to the standard type | logically admissible
alliteration	occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected
to strangle at birth	to stop sth as soon as it has begun
trick question	question that you do to deceive sb or to annoy sb as a joke
tricky question	question that is difficult to answer
ERM	enterprise risk management
hazard risks	fire, flood, theft, vandalism
operational risks	overheads exceed income, suppliers fail to deliver, staff problems...
financial risks	cash flow problems, bank refuses overdraft...
strategic risks	wrong marketing, poor product placement, competition...
proactive	controlling a situation by causing something to happen rather than waiting to respond to it after it happens
hazard	source of danger | a possibility of incurring loss or misfortune
to put it in a nutshell	to sum up
prominent	important or well known | easily seen
to mitigate	make less severe or harsh
shortfall	amount by which something is less than expected or required
compelling	that makes you pay attention to it because it is so interesting and exciting
detrimental (to)	causing harm or injury
to mitigate	to lessen or to try to lessen the seriousness or extent of 
to beleaguer /bɪˈli:ɡə/	to annoy persistently, pester, bug
to withstand	to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc
to cover bases	to do everything necessary to be sure that something is successful
material to	information or ideas for use in creating a book or other work | something that may impact the expected result
to cite sth (as sth)	to mention sth as a reason or an example, or in order to support what you are saying
to attribute sth to sth	to say or believe that sth is the result of a particular thing
human capital flight	emigration or immigration of individuals who have received advanced training at home
brain drain	migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide
organizational brain drain	mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com)
passing off	unauthorised commercial use of a company's brand name, logo, etc
ambush marketing	masquerading
masquerade /ˌmæskəˈreɪd/	false show or pretence
to masquerade	to appear in disguise, assume a false appearance
cybersquatting	registering a domain's name featuring another company's band name
to cease	to end
to desist	to cease to proceed or act
reversal	change or overthrowing, an official declaration that it is false
to issue 'cease & desist' orders	judicial remedy issued in order to prohibit a party from doing or continuing to do a certain activity
to litigate	make the subject of a lawsuit | to contest in law | to prosecute or defend by pleadings, exhibition of evidence, and judicial debate in a court
vulnerable	that may be wounded or harmed | (foll. by to) exposed to damage by a weapon, criticism
malicious	intending or intended to do harm
Barbara Streisand effect	phenomenon that occurs when an attempt to hide, remove, or censor information has the unintended consequence of increasing awareness of that information, often via the Internet
explicit /ɪksˈplɪsɪt/ 	clear and easy to understand
implicit /ɪmˈplɪsɪt/	suggested without being directly expressed
insolvent	declared in law unable to pay debts
on balance	when all factors are taken into consideration
tentative /ˈtentətɪv/	(of an arrangement, agreement, etc.) not definite or certain because you may want to change it later | done by way of trial, experimental | hesitant, not definite
apologetic	offering or expressing apology
across the board	including everyone or all, so that all are included | generally speaking
assertive	confident
to deteriorate (into sth)	to become worse
in tatters	ruined, demolished
to beleaguer /bɪˈli:ɡə/	to annoy persistently, pester, bug
to withstand	to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc
to tamper	to meddle with or make unauthorized changes      
to scrap	to cancel or get rid of sth that is no longer practical or useful
conventional wisdom	ideas or beliefs generally accepted as true
vindicator	person who argues to defend or justify some policy or institution
inference	reasoning involved in drawing a conclusion or making a logical judgement on the basis of circumstantial evidence and prior conclusions rather than on the basis of direct observation
to be toast	burnt, with no chances of recovering from the mistake 
Mother Goose (author)	supposed author of a book of nursery rhymes first published as "Mother Goose's Melodies," and usually called simply "Mother Goose." The first English edition is said to have been printed in 1719 in London
Mother Goose (book)	traditional book of stories that every child reads
Mother Goose rules	traditional rules handed down from generation to generation without questioning
Jesse Jackson	United States civil rights leader who led a national campaign against racial discrimination and ran for presidential nomination
to stonewall	to obstruct or hinder any discussion, engage in delaying tactics or refuse to cooperate
pundit	person who knows a lot about a particular subject and who often talks about it in public | an expert | a Hindu learned in Sanskrit and in the philosophy, religion, and jurisprudence of India
to put lipstick on the pig	to make something unpleasant look more attractive by artificial means
to worship	to love unquestioningly and uncritically or to excess
to repent	(of sth) (formal) to feel and show that you are sorry for sth bad or wrong that you have done
to grieve	to cause to feel sorrow
to be toppled	to fall down, as if collapsing
canard /kæˈnɑ:d/	(formal) a false report or piece of news
to espouse	(formal) to give your support to a belief, policy etc
redemption	act of delivering from sin or saving from evil, act of purchasing back something previously sold
virtuous	behaving in a very good and moral way
to purport /ˈpə:pət/	to propose or intend
messianic	relating to a messiah promising deliverance
to lionise	to assign great social importance to
to torpedo	to make (a policy, institution, plan, etc.) ineffective or inoperative | destroy 
to be under siege /si:dʒ/	military operation in which an attacking force seeks to compel the surrender of a fortified place by surrounding it and cutting off supplies etc
plaintiff	person who brings an action in a court of law 
indictment /ɪnˈdaɪtmənt/	official statement accusing someone of committing a crime
stalker /'stɔ:kə:/	person who follows and watches another person over a long period of time in a way that is annoying or frightening | person who follows an animal quietly and slowly, especially in order to kill or capture it
whistle-blower	person, usually an employee, who exposes information or activity within a private, public, or government organization that is deemed illegal, illicit, unsafe, fraud, or abuse of taxpayer funds
to defeat	to stop sth from being successful | to beat, to win against sb in a war, competition, sports game, etc
to pay lip service	to say that you support or agree with sth without doing anything to prove it
to opine /əuˈpaɪn/	to hold or express as an opinion
bizarre	strange, odd
confident	sure of oneself
outbreak	sudden eruption of anger, war, disease, rebellion, etc
in case	because of a possibility of something happening, being needed, etc | in connection with someone or something, or in the situation of something | an in case-clause gives a reason while an if-clause describes a condition
supposing that	used to ask sb to pretend that sth is true or to imagine that sth will happen
provided that	(only) if - used to emphasise if | impose specific conditions or set limits on a situation | as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen
in case	because of a possibility of something happening, being needed, etc | in connection with someone or something, or in the situation of something | an in case-clause gives a reason while an if-clause describes a condition
supposing that	used to ask sb to pretend that sth is true or to imagine that sth will happen
provided that	(only) if - used to emphasise if | impose specific conditions or set limits on a situation | as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen
to escort sb from	to accompany
to patrol	to walk or travel around an area, esp. at regular intervals, in order to protect or supervise it
squad	section of a police force that deals with a particular type of crime | group of players or competitors from which a team is chosen for a particular game or match
to close off	to isolate or separate
premises	building and land near to it that a business owns or uses
disruption	act of delaying or interrupting the continuity 
riverbank	ground along either side of a river
allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth)	public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal
fire extinguisher	metal container with water or chemicals inside for putting out small fires
agile	able to think quickly and in an intelligent way | able to move quickly and easily
to accuse ~ sb (of sth)	to say that sb has done sth wrong or is guilty of sth
to reassure /ˌriːəˈʃɔːr/	to comfort someone and stop them from worrying
to dispatch ~ sb/sth (to ...) (formal)	to send sb/sth somewhere, especially for a special purpose
to blow up	to break or destroy or to be destroyed by explosion
circumstance	conditions and facts that are connected with and affect a situation, an event or an action
faulty	not perfect | not working or made correctly
teething problems	small problems that a company, product, system, etc. has at the beginning
black swan	metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences
fix	(informal) solution to a problem, especially an easy or temporary one
glitch	(informal) small problem or fault that stops sth working successfully